Website Design Trends for 2018

website design trends

Website design trends are constantly changing from year to year. This makes it hard for designers and agencies to keep up with the latest web design and tech advancements.

We’re here to help though. Let’s take a look at some notable web design trends coming poised to take over in 2018.

Website Design Trends

Bright Colors and Bold Fonts

To complement these modern design styles, you’ll need type font that stands out. Bold font styles help users focus on your content, while the whitespace makes it easier to read and skim through.

The goal is to create an easy and enjoyable experience for the user to keep them on your site for as long as possible and eventually convert them into paying customers.

In 2018, we may also see these fonts and colors taking the place of images. This makes sense for mobile especially. Unlike images, which slow pages down, scaling the size of your typography won’t impact performance.

Sticky Elements

All those tiny ads at the bottom of apps and mobile websites are making their way to desktop and tablet designs as well. And it’s not just ads in this down screen location, chat boxes, pop-ups, notifications, and even navigational elements are sticking to the bottom of the screen.

This less obtrusive location is a prime viewing area and mobile usage has trained users that these types of placements are acceptable.

Animation

Small, simple animations can surprise and delight users. They can also help provide information and lead the user through more active engagement with the design.

But subtle animation isn’t about a loading feature that hides logging time, it’s movement within the design itself.

To make the most of subtle animation in the design stick to a couple of basic rules: pick just one animation “trick” and stick to it, animation should feel realistic and mimic the laws of physics, don’t force sound or click actions to motion and make sure the animation plays on a reliable loop so users know when the animation is complete.

Interested in improving the design of your site? Contact us here!

Facebook Marketing Do’s and Don’ts

Facebook Marketing

facebook marketing dos and donts

Facebook Marketing Do’s & Don’ts

Facebook marketing has become essential for any business to have a strong social media presence in the digital world. Therefore, with over 2 billion monthly active users, there’s no reason to leave this section of your audience potential untapped.

Here is a list of do’s and don’ts

Do’s

Keep It Short

Fewer words get more engagement, think of Twitter.

Post Frequently

Keep your Facebook audience informed by posting photos, promotions, and special offers. Also, provide relevant links.

Be Genuine

Connect with your user in a non-robotic way. Also, talk in a conversational way.

Get Feedback

Listen to your users, it will help you develop new products and improve on the existing ones

Respond

Don’t get tired of answering questions and responding to feedback on Facebook. Also, never forget to say thank you.

Don’ts

Always Sell

Use the 80/20 rule, 80% content, 20% product

Spam Your Audience

Don’t overpost and annoy your Facebook audience. Also, avoid oversharing or ranting about employees or customers

Talk Politics

You may lose potential customers whose opinions differ from yours

Go Dormant

Fewer posts, less value for future posts from Facebook’s algorithm. Users will also forget about you.

Ignore

Finally, ignoring may only add fuel to the fire, respond with your email and settle the matter privately

Have any questions about Facebook Marketing? Contact us today!

Visual Content Marketing Facts

visual content

Visual Content Marketing

Discover why you need a better visual content marketing strategy

Content is everywhere. From viewing street signs to reading articles on the internet, content is a major part of our day-to-day lives. Anyone can start a blog and create content, but great content marketing is about creating stellar content with a purpose and strategy. This past year, we’ve seen the importance of visual content emphasized by the changes that occurred across almost every major social network. Including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers with visual content marketing.

Social Media Stats

Tweets with images received 150% more retweets than tweets without images.

On Instagram, photos showing faces get 38% more likes than photos not showing faces

Facebook posts with images see 2.3x more engagement than those without images

57% of teens use Instagram, and nearly as many as (41%) use Snapchat.

46% of marketers say photography is critical to their marketing and storytelling strategies.

34% of marketers selected visual assets as their most important content

73% of content creators plan to prioritize creating more in 2016

Have any questions about visual content marketing? Contact us today! 

Marketing Trends for 2018

marketing trends

2017 is drawing to a close, and it’s already time to start thinking about next year!

The goal of any business is an overall improvement. Therefore, one way to ensure your business stays on top is sticking to marketing trends.

Here are our top 4 trends you should focus your marketing going into 2018.

Social Marketing

It is worth dealing if you invest in social marketing to promote your brand. The social media platform is the one which takes information from you and prevails this information among thousands of people in a few seconds. Such as Facebook’s News Feed. Almost every business today has adopted the news feed.

Smart Content Marketing

Content marketing is all which can win the whole game of marketing in the future. Quality content is prepared to understand the needs of your potential customers. For this, the smart content approach is used by various marketers nowadays.

Content marketing professionals used to add personalization elements in their content in order to drive better performance. To fulfill the needs of your customer you should create customer-centric content.

Video Marketing

Additionally, a video is a key element in video marketing. Whether it is a simple ad, top commercial regarding anything or any other informative thing, videos if embedded into this would surely attract most of the people and provide visually-rich, interactive content to them in order to convey their message.

As a result, the audience takes considerable action towards it and further like it or post it or share it by making use of various social channels viz. Like Facebook, Snapchat, Instagram, etc. The high-quality content video is the demand for the future now.

Automation

Finally, marketing automation is a great tool for marketing which automates all marketing activities easily. It mainly includes behavioral Email marketing, CRM, and web personalization. It allows marketers to use their time and efforts in an efficient way to get potential customers and for lead generation. Therefore, it combines your marketing campaigns across all channels from direct mail to social initiatives.

Have any questions about marketing? Or looking for help improving your marketing ventures? Contact us here!