3 Brands with Killer Social Media Strategies

social media

There are hundreds of social media platforms out there. Among the most common are Twitter, Instagram, LinkedIn, and Facebook.  People view advertisements and engage with content on these outlets daily.  Because of this, it’s important that brands make sure their content is memorable and unique with social media strategies.

Below is a list of a few popular brands that demonstrate successful social media strategies. Check out the list below to see what you or your brand can learn about social media from them!

  1. Wendy’s

In 2017, Wendy’s was recognized by its followers for their use of humorous sass on their Twitter account. In one example, a follower tweeted at Wendy’s, asking, “If the beef is never frozen, then how do you guys keep it fresh?” Wendy’s reply was smart and sassy: “R E F R I G E R A T O R S”.

Another instance where they clapped back happened when a user tweeted at them, “@Wendy’s How much does a Big Mac cost?” Wendy’s responded, “Your dignity”.

These examples show that Wendy’s social media strategy is different from other brands in that it is quirky and unforgettable. They also target other competing restaurants, like McDonald’s in this case. The whole point of their tweets was to get people talking. Clearly, it worked.

  1. Airbnb

Another brand that uses its content in a crafty, strategical way as Airbnb. Their Instagram is filled with beautiful images of different places around the world. They engage their audience by creating captions that catch their attention. For example, one photo states, “Forever is how long you’ll want to stay in the infinity pool at Lebah Villa. But – trust us – you’ll want to dry off and take the short walk to Ubud village, soaking in the Bali rice paddy view.” Each photo includes a storytelling aspect to it, which lets the viewer imagine that they are in that location.

In addition, Airbnb started a campaign using the hashtag #WeAccept. With this, the brand intended to show their audience that they support all types of people and backgrounds. This was an effective social media strategy to engage users and promote diversity.

  1. GoPro

Instagram has proved to be a successful social media platform, as it includes contests and other user-generated content. GoPro, a technology company that designs cameras for sports, activities, and travel, maintains an inspiring Instagram account for this reason. Each day, they run two contests called “Photo of the day” and “Video of the day”. Users from around the world can upload their personal photos or videos, and GoPro picks the best ones. Not only does this literally engage followers, but it promotes a lifestyle of adventure and fun for prospective customers. In a way, this is better than simply showcasing a certain product. This allows viewers to picture what their life would be like if they had that specific product.

 

These three brands are role models that anyone can look up to for social media tips and ideas. If you or your company is out of ideas for your social media strategies, we can also help!

5 Ways to Make Your Email Marketing Strategy a Success

email marketing strategy

Not only does email marketing build credibility and strengthen customer relationships, but it is unique from other marketing strategies. Here’s why: it’s either very inexpensive or free, meaning you have nothing to lose if it fails. On top of that, studies have shown that a successful email marketing campaign can produce up to 4,300 percent return on investment.

Sadly, not all email marketing approaches are effective. People find them to be annoying, due to excessive floods of emails, cheesy wording, and the possibility of spam. However, there are ways to change attitudes regarding an email marketing strategy. Here’s a list of tactics that will pique your consumers’ interest as well as keep them engaged in the content.

1. Directly address the consumer’s name at the start of the email

Even using an automated system that includes each person’s name at the beginning of the message makes it more likely for people to open an email. When a message is personalized, people feel special. This also helps strengthen customer relationships, because they feel valued as a client.

2. Don’t flood your consumers’ inboxes

When targeting a specific audience, take into consideration how large or small it is. The larger the audience, the more emails you might have to send to get your message across. If it’s a smaller population you want to reach, send fewer emails. Better yet, give your customers the option of how often they want to receive emails.

3. Make the “unsubscribe” button clearly visible

How many times have you not been able to figure out how to unsubscribe to an unwanted email? Many times, companies trap their email recipients into receiving excessive messages. Making sure you implement a large, clear “unsubscribe” button in your message builds trust with your customers.

4. Keep your email marketing strategy content simple

The more words and visuals your message contains, the more distracting it is. Simply including just two or three sentences makes it more likely for consumers to be interested in the message. Another tip is to avoid stock photos. Instead, use original images that people have never seen before.

5. Scrap the “click here” option

To put it simply, people associate sketchy links with spam. A “click here” option will turn people off if they think it will lead to a virus. Rather, what you should do is use a different phrase. Make them an offer they can’t resist by using persuasive language. Like “sign up now” or “learn more here” and direct them to your website. 

Since email marketing is a great way to build rapport with your clients for free, make sure you do it the right way. If you have questions regarding email marketing tips or software, contact us!

Videos and Your Content Strategy

videos

People decide whether or not they are interested in something within the first 10 seconds of viewing it. In advertising, that leaves no time for anything else. The 30-second to 1-minute commercials we see on TV and the Internet are rarely watched all the way through. Fortunately, there is a solution for catching your audience’s attention: ultra-short videos.

What They Are:

Short-form videos last about 10 seconds or less. They try to get a message across to its viewers, whether it be an advertisement or just a simple story that encourages a certain behavior, thought, or feeling.

Why Videos are Important:

In the marketing and advertising world, content is key. Video has recently become one of the most prevalent ways to pique an audience’s interest. Therefore, it’s only fitting to create something that immediately appeals to consumers.

Since the average attention span is decreasing rapidly, it’s crucial to keep all forms of content short, sweet, and to the point. The shorter the content, the easier it is for people to remember it.

Short-form content has the power to get right down to the point, which first catches viewers’ attention, and ultimately leaves them wanting more.

Another perk of the short-form video is that smaller file sizes are easier to upload. In the end, that saves you time!

How to Create Them:

Reevio, a web-based video-making platform, allows you to create and edit professional-quality animations. It has the largest library of templates of any online video software. Additionally, Promo by Slidely lets you create customized marketing videos that include music and logos.

All in all, short videos are the best way to grab attention online. The best part? Shorter equal less work for you!

Have any questions? Contact us here! 

Benefits of Using Google My Business

Google My Business

Google My Business is a free tool that helps businesses and organizations manage their online presence on Google. It helps customers find your company’s information, such as hours, recent updates, photos, etc. Also, it allows you to respond to reviews, update information, and add posts.

Why use it?

Having a Google My Business sidebar appear after someone searches for your business makes it appear more professional. It can also improve its local rankings. Additionally, it provides viewers with quick and short information so that they don’t have to dig too deep to find what they are looking for.

Advantages

With the new Posts feature, users can create and update more information on the business sidebar. For example, posting about sales, promotions, or upcoming events is a good way to attract customers.

Recently, Google added a Q&A feature, which displays frequently asked questions to viewers right away. This makes it easier for them to decide if they are interested or not. In addition to Posts and Q&A’s, Google has created a real-time chat mode with customers and businesses. This allows for more client engagement and increases brand loyalty.

In short, Google My Business is a great way to keep your small business or organization at the forefront of peoples’ minds.

Want to find out more about best practices on Google? Ask us!

3 External Communications Apps for Your Business

communications

External communications are as important as internal communication. It’s about sending messages to your audience. Such as your clients, investors, suppliers, members of the community, or others.

Certain software can aid in effective communication with people outside of your business. Here’s a list of 3 helpful applications that can benefit your business’ external communications.

Buffer

If you’re looking for a way to create and update social media content on multiple platforms at a time, try Buffer. It’s the easiest option for communicating information to prospective or current clients. When using the application, you can schedule posts to Twitter, Facebook, LinkedIn, and more.

Canva

Canva, a free graphic design website, is a valuable marketing application. It lets you create marketing and advertising materials such as posters, flyers, invitations, etc. Additionally, the best thing about Canva is that even non-designers find it simple to use. Providing the user with premade templates makes it easier on those who aren’t very artsy.

Facebook Pages Manager App

Finally, this app from Facebook allows you to oversee up to 50 of your Facebook pages from your smartphone or tablet. Therefore, it proves to be an efficient social media platform for managing your company’s external communications. You can check activity and keep up-to-date with the page insights.

Overall, if you’re searching for the right communication to reach your intended audience, we recommend you try one of these. If you have questions, let us know! Contact us.

3 Communication Apps for Your Business

Communication

Effective communication within an organization is essential for it to function correctly.

A quick but efficient way to communicate with other employees within your business is to use digital applications. Here are a few examples of useful apps that your business can use:

Skype

Let’s start with the simplest software. Skype is an application that provides video calling between devices. Additionally, it serves as an instant messenger, so you can quickly send information to other employees in (or out of) the office without having to get out of your chair.

Trello

One way to keep employees organized is to use Trello. It’s a web-based project management application that allows members to collaborate by adding projects to “boards”. In short, it tells you who is working on certain tasks within your organization, and when they are completed.

Infusionsoft

Finally, Infusionsoft is an email marketing platform and a Customer Relationship Management (CRM) software all-in-one. Therefore, this means that you can manage your clients’ contact information, interaction history, and other individual records. Infusionsoft saves you hours of time by making your customer details simple and well-organized.

Without a doubt, these three applications are helpful tools that aid in managing your business’ internal communications. For more information about these platforms, contact us here.

Why Search Engine Optimization is Crucial

search engine optimization

When you search Google for the best Italian restaurant in town, a list of results appears. The results at the very top are the ones that most closely match the words you typed into the search box. Search Engine Optimization (SEO) is what helps those restaurants appear at the top of your search results.

Why care?

 For over ten years, search engine optimization has served as a valuable tool for businesses. In short, it directs more people to your website based on relevant keywords or phrases that they search. It can even help you monitor progress. SEO also helps with reputation management. Therefore, the more your business appears on a search results page, the more reputable and credible it seems.

What to expect

Getting acclimated to SEO takes a long time. It’s an ongoing process that involves choosing and editing specific content for your website. Because it can be such a tedious job, a lot of companies hire people specifically for the role of SEO. The benefits, however, pay off. SEO can increase brand exposure and awareness as it reaches new markets. Additionally, it makes your website more attractive and easier to navigate.

Overall, investing in search engine optimization can be a beneficial opportunity for your business to grow. As the Internet continues to change, it’s important to make sure your brand is still being noticed.

Need assistance getting started with SEO for your business? We can help.

Social Media Marketing Trends for 2018

Social Media Marketing

Trends, like seasons, are constantly changing. Fashion trends, for example, are only popular for a few months or years at a time. The same circumstance applies to social media marketing and the digital world.

Since inventions in technology are endless, it’s important to keep up with modern trends and ideas. Below are some social media tips to help keep you up-to-date in 2018.

Video

According to Forbes, more than 80% of marketing consumers would rather watch a live video than read social media updates. The creation of live video streaming on platforms such as Instagram and Facebook allows marketers to reach people in a more modern way. Businesses can post 24-hour video “stories” to their profile, or opt to the live-stream material to their audience. Video is a useful marketing tool that catches the attention of younger audiences, as well as visual learners.

Engagement

Social media marketing is the quickest and most efficient way to reach customers. It’s important to take advantage of this by engaging with them directly. Outlets such as Twitter and Facebook make it easy to keep up with customers by responding directly to their complaints or praises. It’s commonly mistaken that gaining new followers is more important than engaging with existent customers or clients. Social media interaction with followers yields more brand loyalty and gives your business more of a personality.

Have any questions about social media? Don’t hesitate to contact us here! 

 

3 Tips for Creating Killer Content

content

Content is everywhere. From viewing street signs to reading articles on websites, content is a major part of our day-to-day lives.

One of the most important ways to lure in potential clients or customers is to make sure your content is catchy, consistent, and entertaining. Here’s how:

Catch Their Eye

8 out of 10 people won’t read an article/blog /social media post if the title isn’t appealing to them. So, focus on creating a catchy, relatable title. Some ideas include: stating an unknown fact that will entice the reader or create a list-style subject line. List-style articles make it easier for people to skim.

Less Content is More

When writing, make sure to keep sentences and paragraphs short. Most people skim over what they read in order to save time. It’s important to be consistent, so keep paragraphs to a 3-4 sentence maximum. Another option is to use bullet points. This way, readers can jump right to what they want to read.

Don’t be boring!

If you want your readers to stay interested,  you need to write content conversationally. Nothing is worse than reading something boring and awkwardly formal. If you write as though you’re addressing a good friend, people are more likely to be absorbed in your writing.

Do you have any questions about creating content for your business? Contact us here!

Why You Should Use Email Marketing and How to Do So

email marketing

In today’s market, email marketing is one of the most effective ways to pique the interest of consumers.

How?

Not only does email marketing build credibility and strengthen customer relationships, but it also gets them to comply with your message. Whether it be purchasing a product, attending an event, or donating to a specific cause.

A fast and efficient option for reaching consumers, email marketing is actually the most effective channel of communication with retailers, according to millennials.

So, how should you get started?

Finding the right software for your business is the first step. One reputable software system is Infusionsoft.

Infusionsoft also reviews what you write to make sure that the email doesn’t go into the spam folder. Also, the software uses a calculation to determine the best times to send out mass emails. In other words, they tell you when people are most likely to open emails and click on the links.

Overall, email marketing gives businesses the potential to increase sales, customer satisfaction, and build relationships.

With current technology is at its peak, utilizing email to market products is the best way to get people to pay attention and go to your website.

If you have any questions you can contact us here.

The 3 Best Graphic Design Practices for Marketers

graphic design

From school textbooks to social media platforms, the most effective and engaging form of content nowadays is visual. This is why graphic design is more important than ever before.

What comes with visual content, of course, is the good and the bad. Maybe you’ve been on a website that you can’t navigate because the layout is too distracting, the fonts are invisible, or the pictures used don’t even relate to the topic.

In order to avoid those costly mistakes and keep your audience engaged and focused, here’s a list of 3 best practices for Graphic Design in Marketing.

1. Design for your audience.

It’s important to keep in mind and who you are trying to reach with your design. If you are creating a flyer for an event targeted toward children, would you use a plain black font without pictures? No, of course not. You would use bright colors with big fonts and include images or symbols on the flyer. Remember that even if your design looks great, it may not suit the correct audience.

2. Choose the right background/font color combinations.

One of the most crucial pieces of advice for designing is to make sure that words/images are visible. So if you choose a red background with an orange font, no one is going to be able to read the text. The best color combinations for background and font are black/white, black/yellow, blue/white, etc.

3. Arrange visual elements in a hierarchical way.

Purposeful placement of elements might not be something you think about when designing, however, it stresses the importance of certain content. Think about it this way: if you open an invitation to a party, and the top of the invitation states, “YOU’RE INVITED TO… KATIE’S 21st BIRTHDAY” in bold, large letters, you’ll catch the reader’s attention.

If you follow these three rules for Graphic Design, the message of your content is sure to get across to your audience.

Have any questions about design or advertising material? Contact us here!

The Importance of Post Production

There are plenty of important fields in the video production industry. Between casting, shooting, and audio production, all play a separate role. But that doesn’t make any of them less significant. After all, a production piece may be shot very well and have clear audio. But if actors are miscast, the finished product may receive heavy criticism. Speaking of which, the final stage of the production process, which involves putting many of these aspects together, is another important part of the video production industry. Known as post production, here are a few things to remember in the process.

Don’t Wear Too Many Hats

Whether you have experience in the video production industry or not, don’t try to juggle too many tasks at once. Post production is a team effort. And with all the work to be done, it can take up to several months to complete. Between adjusting audio and music, adding special effects, and wrapping up the piece as a whole, it usually takes longer than the actual shooting of the film. It’s a collaborative effort where all aspects of production come together, and the piece becomes refined. Of course, though, the length of how long this will take, depends on what you’re producing. If you’re looking to produce a full length feature, for example, the process will be much more involved than if you were creating a short piece for college students.

Have A Back-Up Plan

Don’t just plan ahead during the post production process, but have a back-up plan as well. For example, let’s say you or someone on the team is working on adding music to a scene. Make sure to have another piece of music prepared, in case you realize the original track which was planned to be used, doesn’t fit well with the scene. For every effect, music track, or transition shot that’s added, make sure there’s a contingency plan. Even during the final stages of production, effects and editing often don’t wrap up until the final weeks before the film’s release date, especially for full length features.

For more information about the essentials of video/ television creative production, feel free to contact us today at Killerspots.com, Inc. We look forward to hearing from you.

Design for the Non-Graphic Designer

design

Social Media is all about the images. No one has time to stop and read about your day or what’s hot and exciting in the world. They just want to see it. So how can you keep up if you aren’t a graphic designer and can’t afford to hire one? Here’s our list of 5 simple and easy-to-learn online programs that you can use to create stunning graphics without the need for an art degree. Don’t worry, Adobe won’t be involved in this relationship so you can put away your wallet.

 

#1. PicMonkey

picmonkey

PicMonkey is photo-editing made easy. But they’ve also added features for design and touch-up as well. Their site is primarily free to use with a minimal upgrade fee for certain “Royale” features. With PicMonkey you can crop, add effects, touch up, add text, make collages or even add fun shapes, stickers and themed details to your photos. If you don’t have a photo you want to start from, no worries. Just click the “Design” button on the homepage and create something totally from scratch.

Everything is very easy to find and set up to be completely user-friendly. But you will want to play around with it a bit at first, just to get used to all the features. This site is great for editing your photos before posting them to social media. Or adding a quick block of text to a flyer. Creating a great graphic for your next blog post.

 

#2 Pixabay

pixabay

Perhaps you’re thinking…. but I don’t have any photos that I need to edit. I just need to access free, non-copyright photos to use for my business. Pixabay is perfect for just that. They have a staggering collection of over 420,000 quality images that won’t come back to bite you in the legal ass.  

They of course also have the option of upgrading to some paid royalty-free photos. But almost always you can find what you’re looking for without needing to do that. They rely heavily on donations so after downloading multiple quality images; you might feel inclined to “buy them coffee”—but it’s never required.

 

#3 Canva

canva

Canva is a newer platform that was beautifully designed to create stunning graphics with minimal effort. They have hundreds of “templates” organized into various categories such as, “Social Media, Documents, Marketing Materials, Email Headers, Blogging and Books” and more. Each template is sized properly for the platform is was created so no worrying about sizing issues. There are usually about 3 free templates per category that you can use or pay an upgrade fee to use all the features.

Canva is similar to PicMonkey in that they have many of the same editing features but Canva’s templates are a time-saver for sure and also highly beneficial if you aren’t “layout-inclined”. You can also save your pieces publicly or privately if you choose. Publicly allows you to share your work with others in the community and also see what else is being created. It’s a great place for inspiration, or just to ask questions if you aren’t sure how to improve your work.

 

#4 Dropbox

dropbox

While Dropbox might not seem like a graphically-inclined site to choose, it’s actually invaluable if you take a great deal of photos using your phone or want to quickly exchange graphics between desktop and mobile. The app and desktop icon interact with each other. So if you set your photos taken on mobile to auto-upload to Dropbox, the next time you open your desktop, they’ll all be there—ready to use.

The same applies for editing. If you use one of the great platforms listed above to say, create a stunning graphic for your next Instagram post, the only way to upload it to Instagram is on your mobile device. No problem! Just save that graphic to Dropbox, and it will also be on your phone. Then you can easily open it, save it to your phone, and share to your heart’s content. Plus Dropbox gives you 2GB for free. If you find you need more than that, upgrading to 1TB of space will cost you just $9.99/mo. Incredibly simple, not to mention a great back up system in case you deleted something from your phone or desktop you weren’t quite finished with. And you can access all your photos/files anywhere you are.

 

#5 Afterlight

After-Light

What if you just want an amazing app for mobile use for those on-the-fly times when you can’t sit down at your desktop and create the perfect image and take lots of time doing it? Afterlight is the app for just that! It has 74 of the most beautiful filters. 78 natural textures and 128 frames for you to create just the right look.

It’s awesome if you hate the “perfect square” shape of Instagram photos and want to add more character to those images. Afterlight is very easy to use and once you’ve created the perfect look— sharing is simple with the “save & share ” feature. Here are some shots edited with Afterlight.

IG3IG1

Contact Killerspots Creative Team for any design needs you may have. http://killerspots.com/

Fascinating an Overstimulated Media Market [part I]

media
[AS FEATURED in ULTIMATE MAGAZINE]

Have you had this experience? Search for an answer on Google, click on a webpage and before you can even complete reading a sentence of information; you are bombarded with an ad or a window to “sign up now”. You haven’t even decided how you feel about this information, page, media or site and already are being told what to do. It’s threatening almost.

office-625892_1280

The same used to be true for television. Sit down to relax after a long day and within the first three minutes of your selected entertainment you now find yourself being told exactly how to spend all your hard earned cash. Except now we have the option to fast-forward through those advertisements. Or bypass them entirely with paid services such as Netflix.

Introduce: the mobile device. According to the digital analytics firm Flurry, people spend two hours and fifty-seven minutes per day on average on their mobile devices. Which is ahead of time spent watching television. Obviously businesses, marketers and advertising agencies cannot ignore that statistic. They must find a way to reach those customers. Enter in, Social Media.

Social Media

Social Media began as something teens were doing in AOL chat rooms. With friends, in their basements as yet another venue to box their parents out of “what was cool”.  It was the texting of this generation.  But then in February of 2004, Mark Zuckerberg took online networking to a whole new approach. What if people could connect together to build a networked community? Share their thoughts, feelings, updates, photos and even opinions beyond just one-on-one. But within an entire network of friends/family. The possibilities were endless. And now in 2015, as the social networking platforms have expanded, that online community is something a business cannot be without in order to succeed.

finger-769300_1280

The question becomes, how do we gain the attention of that audience? In the near three hour window of time they are spending in Social Media communities. How do we sell to them? These five tips will change the way your business interacts socially. While also giving you that rare moment of attentiveness from your customer.

[TIP ONE]

You do not need to use every social platform available. You might feel being on Facebook, Twitter, Snapchat, Instagram, and Pinterest is best in order to reach every possible audience. In actuality what ends up happening is that you spread yourself thin trying to keep up. on each of these vastly differing platforms that you aren’t posting quality content to. The audiences that do engage and therefore missing opportunities for your business.

man-404376_1280

It’s best practice to figure out your customer base. (who they are, where they shop, what they do and what are their needs). And then pick 2-3 social platforms that best suit that customer. You do not want to start a Pinterest page as a law firm because posting the best recipes for crockpot cooking isn’t going to bring you closer to your target customer. You are going to want a Twitter account so you can talk about the latest updates to the law and interesting articles regarding the type of cases you take on.

[TIP TWO]

Along with that idea, the next tip is to focus on which platforms people are using regularly. Posting your very best content on those platforms. In 2014, there were a reported 1.28 billion users on Facebook with those users on average spending 21 minutes per day on the site (Digital Marketing Statistics). That number is five times higher than the number of active users on Twitter; which is still remarkably high at 232 million.

What this means is that businesses are no longer in a place to ignore the use of Social Media if they want to gain any kind of attention from their customers. However, you also cannot just create a Facebook page, fill it with ads and posts about your business and expect users to follow excitedly. You must build a community online. Engage with your fan base. Give them content they are excited to read and comment on and then occasionally remind them about your latest and greatest products and/or services.

—Continued in next post! 

Contact Killerspots Creative Team for any media/marketing needs you may have. http://killerspots.com/

Facebook has done it again. What the heck is a Beacon?

Recently I was looking over notifications for one of the Facebook pages I manage when I stumbled into this message alert atop the page about a beacon:

special invitation
Figure 1 Screenshot of beacon invitation

Facebook is certainly one for new innovations that usually aren’t introduced. But rather implemented. Therefore, I was less than shocked to see yet another “Facebook update” that I hadn’t heard of. Even working day-to-day in the Marketing and Social Media world doesn’t necessarily grant you awareness of current trends. But being that I like to have know-how of such events. I thought I’d investigate these new Facebook “beacons” and find out if indeed this was a special invitation.

Basically what I’ve found is such:

facebook beacon
Figure 2 Photo c/o Facebook Help Pages

A Beacon is a Bluetooth device.

Facebook plans to send these devices to businesses with great activity on Facebook within their local area for early access trial runs.

The beacon will interact with your customers’ Facebook apps while visiting your business. To let them know inside “tips” about your business. These tips are based off of comments your friends have made on Facebook, reviews of the business, photos that have been posted and more of that liking.

Beacon
Figure 3 Screenshot explaining the beacon further

According to an article posted in Facebook’s Help Center: “Your location is determined using cellular networks, Wi-Fi, GPS and Facebook Bluetooth® beacons. Viewing place tips doesn’t post on Facebook or show people where you are.”

When I clicked “Get Free Beacon” I was taken to a form to fill out name, address and business name. There’s also an option to send the device to a different address. Than that of the business page you were on. If you are like me and managing a page for another company.

Is this the future?

So far as I see it, this new addition to Facebook technology could either be a fantastic advantage for businesses and their customers. Or it could be taken as yet another creepy invasion of technology that we now need to block in our privacy settings. As a Social Media Maven and voice for many businesses soon to receive these beacons. I’m obviously pushing for the former to be true.

At this time we have not yet received the device or put it into action so only time will tell how people react. We will update once we have more information for you and try these little Bluetooth gems for ourselves.

Have you heard about Beacons? Were you invited to use one? What are your thoughts on this technology and Facebook introducing it to their platform?