Everything You Need To Know About Landing Pages

landing pages
You’ve sent out your email campaign, paid to put your ads on every webpage google could find, what’s next? Your website? Well ideally you want your customers to find you, but how will they find whatever specific product or discount or service you’ve just spent so much money on advertising. The answer is landing pages.

WHAT ARE LANDING PAGES?

Landing pages are web pages that allow you to capture a visitor’s information through a conversion form. A good landing page will target a particular audience, like that email campaign you just did. Creating landing pages allows you to target a particular audience, offer them something of value, and convert a higher percentage of your audience into leads. Landing pages can also capture information about who’s visiting your page and what brought them there.
Landing pages also give your offers places to live. Any special offers you might be running have a specific spot where visitors can trade their information for the offer. This allows you to gain some new customers, information about your demographics, and new leads to maybe sell to. The new leads give you fuel for other marketing campaigns. Maybe they didn’t bite on the original campaign, but they were engaged enough to respond, so another campaign might do the trick. Landing pages also give you information on what your consumer base is engaging with, as well as insights as to the effectiveness of your marketing campaign.

WHAT MAKES A GOOD LANDING PAGE?

HEADLINE:

The headline of a landing page is the first thing visitors see when they arrive at the web page. Headlines should be clear and concise, summing up what the offer is in simple, plain words.

COPY:

The copy of the landing page should be simple and short. It should clearly express what the value of the offer or product is in a plain and compelling way to attract the customer. Keeping it short is essential. Having a quick turnover from access to the conversion of the customer is ideal.

KEYWORDS:

Your page title, headline, headings, and copy should have keywords to optimize for search engines.

SOCIAL SHARING:

You should enable links to your social media and links that allow the visitor to share your offer on their own social media. This should go without saying, but you want them to share your products around for you.

HIDDEN NAVIGATION:

You should hide your site’s navigation on landing pages, or at least minimize it. This will reduce irritation for your customer, focusing the page on the specific product or offer the page is promoting. It will also decrease distractions for the visitor, and stop them from easily leaving the page.

CONVERSION FORM:

A simple form that allows your visitor to trade their information for the offered product. Keep it simple, name, email, maybe a phone number if you absolutely need it.

IMAGE:

A good quality image that gives visitors a tangible idea of what they’ll receive. Give them a reason to want to sign up, something to want.

THANK YOU PAGES AND RESPONSES:

After they sign up for your product, send them to a thank you page. If they give an email, send them a response email with either the offer or if it’s a service something of that sort. Be sure to give them a reassurance that you’ll be in contact with them soon.

SOME FINAL THOUGHTS:

The more conversions on your page, the better. While this may seem simple, it is important that every offer you have has a landing page. This allows you to track the numbers of separate campaigns you’re doing and how successful they are. Minimize the distractions. Earlier I mentioned that you should do away with the navigation links of your website, and that’s to reduce the distractions. The entire point of a landing page is to get the visitor to sign up for your product, reducing the complexity and extra links on your page will help to achieve that. Keep the page “above the fold.” That is don’t make the visitor scroll on your page. Keep everything on a single page that sells everything at once. This makes it simpler for the visitor to sign the conversion form and the simpler the better here. Have any questions? Contact us here!

Seven Sales Strategies the Best Reps Use Daily (and 9 Rookie Mistakes to Avoid)

Marketing Killerspots.com

Who are the superstar salespeople you admire?

Is it David Ogilvy, who literally wrote the manual on sales strategies, or Dale Carnegie, who convinced you it was possible to win friends and influence people?

Whoever your sales icons are, they weren’t born overnight. It took years of fine-tuning their skills to become the amazing salespeople they are. While there’s no shortcut for hard work, we do want to help you streamline the process to achieving sales success.  That’s why we gathered the most secret secrets from the best salespeople to share with you as you start on your path to becoming a master salesperson. But, as any good seller knows, what you should do is as important as what you shouldn’t do, which is why we’ve also compiled some of the most common, yet easiest mistakes to avoid.  If you’re ready to start to become like your sales heroes (or even surpass them), nailing down these sales strategies skills is the first step. Ready, set, go!

7 Expert Sales Strategies the Best Reps Use

1) Sell benefits, not features.

Research by Impact Communications found 70% of people make purchasing decisions to solve problems, while only 30% make decisions to gain something.

Although your product may have a lot of features that will add to a business, they are more likely to buy something that solves an existing problem. That’s why you want to present them with benefits that reduce the problems the company faces.

2) Set and stick to your ideal buyer personas.

Efforts spread too thin are inefficient and ineffective. Use ideal buyer personas to help you understand the “why” of your ideal customer.

Your buyer personas, which are detailed descriptions of different types of ideal customers for your product, should outline more than basic demographic information, and get to the heart of why a customer needs your product.

By setting clear ideal buyer personas and sticking to them, you’ll stop wasting time with supremely unqualified prospects that suck your energy away from people who could really benefit from your product.

3) Spend time wisely.

Time is money in the sales world, and beyond knowing your ideal buyer personas, you need to have a plan of action each day to maximize your productivity. In fact, the 2014 Sales Execution Trends by Qvidian found that 59% of a salesperson’s time is not spent selling, but is wasted with hunting for sales resources.

Start each day by understanding your goals, and have a clear plan for how you’ll accomplish them. Find a sales or project management platform that can help you keep a strict schedule to maximize productivity.

Another way to increase sales strategies productivity is to limit multitasking. It may seem counter-intuitive, but it takes you twice as long to get a single task done when your brain is pulled in a million different directions. Give yourself a time limit to finish one task at a time; you’ll be more efficient and have a better understanding of what actions are time sucks and when you can get the most accomplished.

4) Personalize your message.

The best salespeople know that developing a personal connection with your clients is the key to success. Start relationships off on the right foot by sending personalized messages to prospects and avoiding “one size fits all” scripts.

Identify the prospect’s unique pain points and tailor your message to address how you can solve those needs. When a prospect feels like you care, you’ve already made the greatest first impression possible, without even stepping inside the room.

5) Make your process measurable.

In order to learn and grow, your process should be measurable, which means you should have a process for collecting quantitative (useable numerical data) and qualitative (details that help you gain an understanding of underlying motivations) information about your process.

To gather both types of information, practice being obsessive about your process. Keep track of each move you make from initial contact to closing the deal and use that information to pinpoint weak spots. You should also keep track of how many cold calls, follow ups, and meetings you do each day. The goal is to document everything so you can optimize your process.

When you do find weaknesses, make improvement actionable, instead of just telling yourself to “do better.” This will give you specific direction on how to improve, and also help you monitor your success.

6) Take notes.

As smart as you are, you don’t have perfect memory (and if you do, we want to hire you). It’s important that you record the promises you make to clients so you can deliver. You also want to take down feedback and important information about their business; clients should never have to repeat themselves, so pay attention.

Additionally, taking notes does more than give you a hard copy of the conversation—it shows clients you care. Take notes using a pen and paper. This gives clients the impression that you’re more attentive and involved in them than if you simply used a laptop or your phone.

7) Tap into the buyer’s emotions.

Use emotion-centric language to address a buyer’s concerns, since our brains rank feelings above logic when making a decision.

Answer objections with the words “feel,” “felt,” and “found,” and work phrases like “I know how you feel…” and “When this customer used the product they felt…” into your presentation.

9 Rookie Sales Strategies Mistakes You Shouldn’t Make

Feel like you’ve got a lot to practice tomorrow? Well we aren’t done yet! Instantly jump from sounding like a beginner to a seasoned pro by avoiding these mistakes most new salespeople make.

1) Don’t forget to define a goal for meetings.

Every interaction with a prospect or client should have an end goal. Make sure you outline the purpose of every meeting and have a metric to measure your success at the end.

2) Don’t be your only advocate.

There’s a limit to how many bold claims you can make about you and your company to a client. Collect endorsements from objective advocates to back you up.

Additionally, don’t be afraid to ask for referrals from other clients. According to the Dale Carnegie Group, 91% of customers say they’d give referrals, but only 11% of salespeople ask.

3) Don’t make too many follow-up calls to unqualified buyers.

If a buyer is unqualified or clearly not engaging with you, drop it. Don’t waste time on impossible sells.

Master salespeople take the guesswork out of this step. Use Fileboard to help you track when emails are opened, which attachments are viewed, and how long the prospect spent going through your files. You can use this information to follow up with the prospect with a targeted pitch, now that you know what about your product is interesting to them.

4) Don’t forget to listen.

If you listen to the prospect’s needs instead of overselling them you can directly answer how your product can soothe their pain points. Master salespeople believe you need to see, hear, and process that information before speaking.

5) Don’t leave a meeting open-ended.

Remember to set clear next steps that outline expectations and prompt action from both parties. If you leave a meeting unsure of what the next step should be, send a simple and straight-forward follow up email asking for clarification.

6) Don’t distract clients with irritating crutch words.

Practice pitches beforehand so you can cut out “umms,” “hmms,” “ers,” and “ahs.” These distracting non-words weaken your argument and lose the client’s attention.

7) Don’t bail on commitments.

Don’t develop a reputation as a salesperson who lacks follow-through. Build trust by keeping your word, or stop making promises you can’t keep.

8) Don’t ignore the budget question.

You can easily waste time pitching a service that’s way beyond your prospect’s budget. Ask questions about their budget upfront so you can determine how high they prioritize your service and you can better tailor your offer to fit their needs.

9) Don’t use statements instead of questions.

You want your close to be firm, but not ambiguous. After a prospect agrees to work with you, clarify the sale with a pointed question. Don’t assume you know the final deal without confirmation from the decision maker.

In truth, the secret to becoming the ultimate seller is practice, practice, practice. Understand your own sales strategies process as much as possible and educate yourself constantly.

For more details, visit Hubspot partner Killerspots.com, Inc.

CREDITS:  Written by Nicholas Little

HubSpot-certified-partner

Tips for Fascinating an overstimulated media market [part ii]

To read the first half of this post please visit here.

[TIP THREE]

A third tip to gain the attention of the social user is to understand the difference between personal online content and business content. I know I just mentioned that you need to post more than just information about your business. and you absolutely do. But say you are a health care facility and you want to share a post about migraine headaches. An inappropriate business page post would be a meme or GIF. With poorly composed graphics about the “horror of migraine headaches”. Sure it might be funny, but it doesn’t look professional. And is best saved for sharing on a personal account.

A more appropriate post for this topic would be an infographic detailing the signs and symptoms of a migraine headache. And a CTA (call-to-action) on how to find relief in your care facility. This type of content post is also appropriate because it not only gives the follower something useful in what to look for with their migraines. But also a way to solve their issue and that benefits you as a business. If they choose to share this content, that CTA will bring their friends or others in their circle back to your business as well. Which has just brought you new followers and in turn customers.

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[TIP FOUR]

The next tip is simple and yet challenging. Keep your posts short and non-generic. It is recommended that Social Media posts stay around 80 characters or less for up to 66% more engagement. And being that engagement is what you are looking for, this is important to follow. However, just 80 characters is tough. As it is 60 characters less than the 140 you are restricted to already on Twitter posts. If you are able to succeed though, you will be posting your very BEST content. Because you will have thought it through enough to figure out how to get to those 80 characters in the first place.

And of course this doesn’t include your graphic– that you are absolutely posting along with those characters; as we know are necessary for grabbing attention of users today as well. And with a great graphic, you won’t need a great deal of words.

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[TIP FIVE]

The final tip for gaining attention in a busy world is to not overextend yourself as a business owner. Whether you are a public speaker and one-man show or a corporation with hundreds of employees (or most likely someone in between), know when best to hire outside help and leave the online media marketing to the pros. Your business will do best if you aren’t overextending yourself trying to wear too many hats at once. Social Media is happening 24/7 and is most definitely a full time job when done effectively. As an owner, you already don’t have time for that.

But it’s also something you cannot afford to ignore as in this present society it is now the bulk of your marketing without the cost. Using Facebook is free, so spend some money to make sure it’s done right, and save yourself the added stress. If you need help with Social Media Strategy or Management please don’t hesitate to check out what we offer here at Killerspots.

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Contact Killerspots Creative Team for any media/marketing needs you may have. http://killerspots.com