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A third tip to gain the attention of the social user is to understand the difference between personal online content and business content. I know I just mentioned that you need to post more than just information about your business and you absolutely do. But say you are a health care facility and you want to share a post about migraine headaches. An inappropriate business page post would be a meme or GIF with poorly composed graphics about the “horror of migraine headaches”. Sure it might be funny, but it doesn’t look professional and is best saved for sharing on a personal account. A more appropriate post for this topic would be an infographic detailing the signs and symptoms of a migraine headache and a CTA (call-to-action) on how to find relief in your care facility. This type of content post is also appropriate because it not only gives the follower something useful in what to look for with their migraines; but also a way to solve their issue and that benefits you as a business. If they choose to share this content, that CTA will bring their friends or others in their circle back to your business as well– which has just brought you new followers and in turn customers.
The next tip is simple and yet challenging. Keep your posts short and non-generic. It is recommended that Social Media posts stay around 80 characters or less for up to 66% more engagement; and being that engagement is what you are looking for, this is important to follow. However, just 80 characters is tough as it is 60 characters less than the 140 you are restricted to already on Twitter posts. If you are able to succeed though, you will be posting your very BEST content because you will have thought it through enough to figure out how to get to those 80 characters in the first place. And of course this doesn’t include your graphic– that you are absolutely posting along with those characters; as we know are necessary for grabbing attention of users today as well. And with a great graphic, you won’t need a great deal of words.
The final tip for gaining attention in a busy world is to not overextend yourself as a business owner. Whether you are a public speaker and one-man show or a corporation with hundreds of employees (or most likely someone in between), know when best to hire outside help and leave the online media marketing to the pros. Your business will do best if you aren’t overextending yourself trying to wear too many hats at once. Social Media is happening 24/7 and is most definitely a full time job when done effectively. As an owner, you already don’t have time for that. But it’s also something you cannot afford to ignore as in this present society it is now the bulk of your marketing without the cost. Using Facebook is free, so spend some money to make sure it’s done right, and save yourself the added stress. If you need help with Social Media Strategy or Management please don’t hesitate to check out what we offer here at Killerspots.
Contact Killerspots Creative Team for any media/marketing needs you may have. http://killerspots.com