4 Facebook Marketing Tips for Your Small Business

facebook marketing

Facebook Marketing

Facebook marketing has become essential for any business to have a strong social media presence in the digital world. With over 2 billion monthly active users, there’s no reason to leave this section of your audience potential untapped.

To get started, here are 4 of our favorite tips for your small business to succeed on Facebook.

Post to Facebook at non-peak times

Every time someone visits Facebook, they could have on average 1,500 potential stories to see from friends, people they follow, and Pages. A majority of these posts published during the day with peak times between 8:00 a.m. and 6:00 p.m. ET.

Engage your fans by asking questions

One of the most popular post types on Facebook? Questions.

It’s one of the recommended strategies by Post Planner, and anecdotally it makes a lot of sense for getting more comments, likes, and interactions from the community. The thinking goes that as Facebook notices people engaging with your content, future content stands a better chance of reaching more people.

Facebook Advertising

Social networks aren’t always the first thing companies think while building local marketing strategies, but Facebook advertising is an exception.

It’s an inexpensive way to advertise your business to the target audience. Like Google, Facebook also knows to buy and click patterns of all their one billion-plus users. They are experts in putting the ads in front of a relevant local audience.

Visual Content is King

Facebook marketing has turned into a very visual realm. Pictures and especially video are gaining more reach on average than text-based posts.

As humans, we are much better at remembering pictures than words. When you post a text-heavy post, your customers will only remember 10% after a couple days. But if you add in a picture, they’ll remember 65%. Your posts will have much more impact if you included a relevant image or graphic with it.

Have any questions about Facebook marketing or your strategies on other social platforms? Contact us here!

3 Brands with Killer Social Media Strategies

social media

There are hundreds of social media platforms out there. Among the most common are Twitter, Instagram, LinkedIn, and Facebook.  People view advertisements and engage with content on these outlets daily.  Because of this, it’s important that brands make sure their content is memorable and unique with social media strategies.

Below is a list of a few popular brands that demonstrate successful social media strategies. Check out the list below to see what you or your brand can learn about social media from them!

  1. Wendy’s

In 2017, Wendy’s was recognized by its followers for their use of humorous sass on their Twitter account. In one example, a follower tweeted at Wendy’s, asking, “If the beef is never frozen, then how do you guys keep it fresh?” Wendy’s reply was smart and sassy: “R E F R I G E R A T O R S”.

Another instance where they clapped back happened when a user tweeted at them, “@Wendy’s How much does a Big Mac cost?” Wendy’s responded, “Your dignity”.

These examples show that Wendy’s social media strategy is different from other brands in that it is quirky and unforgettable. They also target other competing restaurants, like McDonald’s in this case. The whole point of their tweets was to get people talking. Clearly, it worked.

  1. Airbnb

Another brand that uses its content in a crafty, strategical way as Airbnb. Their Instagram is filled with beautiful images of different places around the world. They engage their audience by creating captions that catch their attention. For example, one photo states, “Forever is how long you’ll want to stay in the infinity pool at Lebah Villa. But – trust us – you’ll want to dry off and take the short walk to Ubud village, soaking in the Bali rice paddy view.” Each photo includes a storytelling aspect to it, which lets the viewer imagine that they are in that location.

In addition, Airbnb started a campaign using the hashtag #WeAccept. With this, the brand intended to show their audience that they support all types of people and backgrounds. This was an effective social media strategy to engage users and promote diversity.

  1. GoPro

Instagram has proved to be a successful social media platform, as it includes contests and other user-generated content. GoPro, a technology company that designs cameras for sports, activities, and travel, maintains an inspiring Instagram account for this reason. Each day, they run two contests called “Photo of the day” and “Video of the day”. Users from around the world can upload their personal photos or videos, and GoPro picks the best ones. Not only does this literally engage followers, but it promotes a lifestyle of adventure and fun for prospective customers. In a way, this is better than simply showcasing a certain product. This allows viewers to picture what their life would be like if they had that specific product.

 

These three brands are role models that anyone can look up to for social media tips and ideas. If you or your company is out of ideas for your social media strategies, we can also help!

Twitter Best Practices for Local Businesses

twitter

As a little fish in the big pond of industry, it’s important to strategize and market yourself correctly to help your business stay afloat. Fully understanding how to communicate on Twitter is essential to fully utilize it.

Consistency is Key

Setting up a social strategy, and posting consistently is one of the best practices you can do as a business.

Twitter is about short, frequent, click-worthy or read-worthy updates.

Use Images and Videos

Visual content is king. Adding images and videos to your tweets will lead to big increases in your engagement and retweets.

#Hashtag Sparingly

Be careful with how many hashtags you insert into your tweets.

Using too many hashtags will make your tweets hard to read. Though, adding a couple will help increase the scope of your tweet and engagement.

Keep Conversations Going

It’s important to keep conversations open with your audience. Make sure to stay on top of comments, mentions or replies.

If you show that you are responsive, people will be more likely to engage with you in the future.

Promotions

As a local business, you can use Twitter to promote special promotions, deals and or coupons to your followers and audience.

There are a lot of different strategies to use for promoting deals or coupons on Twitter.

You can use it promote the daily drink special or highlight a coupon you’re running that week on pest control.

Each industry and business will use this tip in a different way.

Cross-marketing

For smaller business especially, it’s important to promote your Twitter profiles on your other social channels.

This will not only help you boost the visibility of your profile but can lead to more engagement from your audience.

Have any question about marketing on Twitter or any other Social Media? Don’t hesitate to contact us!

3 Common Myths About Social Media Marketing

social media marketing

If we look back 20 or 30 years ago, marketing was pretty simplistic. One would mail out millions of flyers, design an eye-catching billboard, and develop a memorable television advertisement. Today, your customers have moved to the digital world. Unfortunately, many companies try to apply old-school marketing techniques to social media. The results are marketing campaigns that fall far short of expectation.

Much of what companies believe about social media is just plain wrong. There are many misconceptions about how marketing can drive sales. However, these are myths that even some marketers have held onto. This is because marketing is an ever-changing landscape, and staying up to date is extremely difficult. Nonetheless, we are here to tackle some of the most common myths about it.

Common Myths About Social Media Marketing

1. My customers don’t use it

This is unlikely. Statista, a leading statistics company, reports that 72 percent of all U.S. internet users are on Facebook. Moreover, Facebook users share 684,478 pieces of content every minute. This doesn’t even touch Twitter, LinkedIn, YouTube, Tumblr, and a whole host of other platforms.

2. If a post doesn’t go viral, it is a waste of time and money.

Untrue. Going viral tends to be the exception, not the rule. Social media is about the long game. Therefore, not everything is going to be a home run. Social media marketing is about growing your audience and building relationships. The question you should always ask yourself is, “Would I share this on my personal social media account?”

3. It’s only for attracting new customers.

Wrong. Finally, social media is also about nurturing customer relationships and building brand loyalty. Actually, One study found that 74 percent of customers providing feedback expect a response within 30 to 60 minutes. Therefore, your customers need to know the conversation is not one-sided.

What haven’t we covered yet that is important to you? If you would like to talk more about the common myths about social media marketing, or need more information, please contact us.

Social Media Management by Killer Spots Creates Time

social media management

What does your social media audience want? How do you get them to tell you what they want? These used to be hard questions for businesses to get reliable real-time answers to. That just isn’t the case anymore. In fact, they will tell you more than you ever wanted to know if you let them. Too Much Information or TMI is a thing, after all. Today the question is how do you get the information you want and skip the pictures of what they burned for dinner last night? The answer is social media management.

Social Media Management

It is about what you share and how they respond. Whether they are your friends, your customers. Or hopefully both, they need to see your best face. If they are going to buy your products or believe the things you tell them. Therefore, they need to see you have standards and that you aim for reliability and good business practices.

They also need to know you care. That means reading their comments and responding to their posts appropriately, even the negative ones. If you are running a business or have your own content to produce this can take a chunk of time from your day you may not have to give, as much as we all want to hang out on social media hitting the like button for new ideas and defending our own positions from the occasional troll.

Social media management can take the reins of your online presence while you get some work done, building relationships with your customers and your industry as a whole. The people at Killer Spots have the time and the technical prowess to handle all of that for you, and to improve your position on top of that. Contact Killer Spots to learn more about social media management.