3 Brands with Killer Social Media Strategies

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There are hundreds of social media platforms out there. Among the most common are Twitter, Instagram, LinkedIn, and Facebook.  People view advertisements and engage with content on these outlets daily.  Because of this, it’s important that brands make sure their content is memorable and unique with social media strategies.

Below is a list of a few popular brands that demonstrate successful social media strategies. Check out the list below to see what you or your brand can learn about social media from them!

  1. Wendy’s

In 2017, Wendy’s was recognized by its followers for their use of humorous sass on their Twitter account. In one example, a follower tweeted at Wendy’s, asking, “If the beef is never frozen, then how do you guys keep it fresh?” Wendy’s reply was smart and sassy: “R E F R I G E R A T O R S”.

Another instance where they clapped back happened when a user tweeted at them, “@Wendy’s How much does a Big Mac cost?” Wendy’s responded, “Your dignity”.

These examples show that Wendy’s social media strategy is different from other brands in that it is quirky and unforgettable. They also target other competing restaurants, like McDonald’s in this case. The whole point of their tweets was to get people talking. Clearly, it worked.

  1. Airbnb

Another brand that uses its content in a crafty, strategical way as Airbnb. Their Instagram is filled with beautiful images of different places around the world. They engage their audience by creating captions that catch their attention. For example, one photo states, “Forever is how long you’ll want to stay in the infinity pool at Lebah Villa. But – trust us – you’ll want to dry off and take the short walk to Ubud village, soaking in the Bali rice paddy view.” Each photo includes a storytelling aspect to it, which lets the viewer imagine that they are in that location.

In addition, Airbnb started a campaign using the hashtag #WeAccept. With this, the brand intended to show their audience that they support all types of people and backgrounds. This was an effective social media strategy to engage users and promote diversity.

  1. GoPro

Instagram has proved to be a successful social media platform, as it includes contests and other user-generated content. GoPro, a technology company that designs cameras for sports, activities, and travel, maintains an inspiring Instagram account for this reason. Each day, they run two contests called “Photo of the day” and “Video of the day”. Users from around the world can upload their personal photos or videos, and GoPro picks the best ones. Not only does this literally engage followers, but it promotes a lifestyle of adventure and fun for prospective customers. In a way, this is better than simply showcasing a certain product. This allows viewers to picture what their life would be like if they had that specific product.

 

These three brands are role models that anyone can look up to for social media tips and ideas. If you or your company is out of ideas for your social media strategies, we can also help!

Social Media Marketing Trends for 2018

Social Media Marketing

Trends, like seasons, are constantly changing. Fashion trends, for example, are only popular for a few months or years at a time. The same circumstance applies to social media marketing and the digital world.

Since inventions in technology are endless, it’s important to keep up with modern trends and ideas. Below are some social media tips to help keep you up-to-date in 2018.

Video

According to Forbes, more than 80% of marketing consumers would rather watch a live video than read social media updates. The creation of live video streaming on platforms such as Instagram and Facebook allows marketers to reach people in a more modern way. Businesses can post 24-hour video “stories” to their profile, or opt to the live-stream material to their audience. Video is a useful marketing tool that catches the attention of younger audiences, as well as visual learners.

Engagement

Social media marketing is the quickest and most efficient way to reach customers. It’s important to take advantage of this by engaging with them directly. Outlets such as Twitter and Facebook make it easy to keep up with customers by responding directly to their complaints or praises. It’s commonly mistaken that gaining new followers is more important than engaging with existent customers or clients. Social media interaction with followers yields more brand loyalty and gives your business more of a personality.

Have any questions about social media? Don’t hesitate to contact us here! 

 

3 Insights to Improve Your Social Media Marketing

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In today’s market, you can’t go to any marketing blog without them telling you the importance of having social media, and using it for marketing. How do you get the most from your social media? Sure, it’s great to have it, but you’ll lose money if you’re not using it correctly.

Today we’re talking about 3 main insights on how to use social correctly.

Visual Content is Key

One major point of your social focus should be in visual content.

As humans, we are much better at remembering pictures than words. When you post a text-heavy post, your customers will only remember 10% after a couple days. But if you add in a picture, they’ll remember 65%. Your posts will have much more impact if you included a relevant image or graphic with it.

Keep it Consistent

As with most things, consistency is key with social media marketing. Having a consistent and quality strategy will keep your current customers more engaged, and help you attain new followers, leads and customers through your social media pages. People will be less likely to follow your page if you go weeks without updates, and then bombard your audience with updates. If you infrequently post on your page, it’s shown that people will likely lose enthusiasm for your page, and could even unlike it. This is the same effect that posting too frequently could have.

Strategy and Analysis

One of the most important tasks to do on your social media is to always have a strategy, set goals and analyze your pages to see if you’ve hit those goals. One the best things about developing a strategy are that it gives you direction. It’ll help you define your goals and objectives you want to achieve using your social presence.

You should set SMART goals in your strategy. These are goals that are:  Specific, Measurable, Attainable, Realistic, and Time-based. Setting goals will help you intelligently use your social media to its full potential.

If you’d like more insights or need help developing a strategy for your social media, don’t hesitate to contact us.

Fascinating an Overstimulated Media Market [part I]

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[AS FEATURED in ULTIMATE MAGAZINE]

Have you had this experience? Search for an answer on Google, click on a webpage and before you can even complete reading a sentence of information; you are bombarded with an ad or a window to “sign up now”. You haven’t even decided how you feel about this information, page, media or site and already are being told what to do. It’s threatening almost.

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The same used to be true for television. Sit down to relax after a long day and within the first three minutes of your selected entertainment you now find yourself being told exactly how to spend all your hard earned cash. Except now we have the option to fast-forward through those advertisements. Or bypass them entirely with paid services such as Netflix.

Introduce: the mobile device. According to the digital analytics firm Flurry, people spend two hours and fifty-seven minutes per day on average on their mobile devices. Which is ahead of time spent watching television. Obviously businesses, marketers and advertising agencies cannot ignore that statistic. They must find a way to reach those customers. Enter in, Social Media.

Social Media

Social Media began as something teens were doing in AOL chat rooms. With friends, in their basements as yet another venue to box their parents out of “what was cool”.  It was the texting of this generation.  But then in February of 2004, Mark Zuckerberg took online networking to a whole new approach. What if people could connect together to build a networked community? Share their thoughts, feelings, updates, photos and even opinions beyond just one-on-one. But within an entire network of friends/family. The possibilities were endless. And now in 2015, as the social networking platforms have expanded, that online community is something a business cannot be without in order to succeed.

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The question becomes, how do we gain the attention of that audience? In the near three hour window of time they are spending in Social Media communities. How do we sell to them? These five tips will change the way your business interacts socially. While also giving you that rare moment of attentiveness from your customer.

[TIP ONE]

You do not need to use every social platform available. You might feel being on Facebook, Twitter, Snapchat, Instagram, and Pinterest is best in order to reach every possible audience. In actuality what ends up happening is that you spread yourself thin trying to keep up. on each of these vastly differing platforms that you aren’t posting quality content to. The audiences that do engage and therefore missing opportunities for your business.

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It’s best practice to figure out your customer base. (who they are, where they shop, what they do and what are their needs). And then pick 2-3 social platforms that best suit that customer. You do not want to start a Pinterest page as a law firm because posting the best recipes for crockpot cooking isn’t going to bring you closer to your target customer. You are going to want a Twitter account so you can talk about the latest updates to the law and interesting articles regarding the type of cases you take on.

[TIP TWO]

Along with that idea, the next tip is to focus on which platforms people are using regularly. Posting your very best content on those platforms. In 2014, there were a reported 1.28 billion users on Facebook with those users on average spending 21 minutes per day on the site (Digital Marketing Statistics). That number is five times higher than the number of active users on Twitter; which is still remarkably high at 232 million.

What this means is that businesses are no longer in a place to ignore the use of Social Media if they want to gain any kind of attention from their customers. However, you also cannot just create a Facebook page, fill it with ads and posts about your business and expect users to follow excitedly. You must build a community online. Engage with your fan base. Give them content they are excited to read and comment on and then occasionally remind them about your latest and greatest products and/or services.

—Continued in next post! 

Contact Killerspots Creative Team for any media/marketing needs you may have. http://killerspots.com/