The Formula to Create a Winning Television Commercial

tv commercial

The first paid-for television commercial appeared almost exactly 80 years ago. It was aired on July 1, 1941, and the TV commercial is still an effective part of many advertising campaigns. 

Times are always changing in television. Yet, an effective TV commercial still has the power to grab an audience. The so-called demise of print media advertising never happened. Marketers still produce effective print material.  

Many thought radio advertising would wane too, but it’s still a viable marketing tool.

The same holds for television. As a result, the TV commercial is more visible in more ways than ever before. Different media now work in tandem to create better results.

So, how do you make a TV commercial that people will remember? All it takes is a well-formulated plan to reach the consumer. Keep reading to find out how.

Set the Goal

It sounds simple, but a plan to produce a TV commercial must come with a specific plan. A TV commercial generally lasts between 30 and 60 seconds, so budgeting is essential.

Questions need to ask what the commercial will achieve. There is no room for vagueness when trying to get the point across to the consumer. People talk of the elevator pitch, which is an analogy that fits here.

Within a short time message must first introduce the product or service. Then it will summarize the product before telling the customer how it affects them. Finally, the message will ask the consumer to take action.

That’s a lot to pack into 30 seconds, so the goal of the TV commercial must be clear.

It must also be measurable. Have a tangible result in mind before producing a script. There is no room for overreaching, so the expected result also needs to be attainable. For example, produce a television commercial with a definite timeline.

It’s easier to measure meeting that goal when a firm end date is in place. All parties involved then know all the parameters. TV production works better with a focused approach.

Finally, the goal for an effective TV commercial should be relevant to the situation. For example, if the advertisement intends to reach a local audience, there’s not to go beyond that border. This leads to the next step in producing an effective TV commercial.

Know the Audience

Good marketers understand that all consumers are not created equal. In every part of the world, people feel and think in different ways. That knowledge is key to TV commercial production.

For example, think of how an audience in rural America would react to a product compared to people in cities. Selling a fancy luxury car in farm country won’t resonate like it would in Los Angeles.

Research must go into a targeted audience to reach them with the expected message. Every market has cues that spark people’s interest. Learn the nuances that make the target audience tick.

With the financial commitment involved to make a TV commercial, a wide target will not work. In addition, there is little value in trying to pull in an audience that won’t view the TV commercial.

Learn the audience’s behaviors and characteristics. A message that relates to their unique traits results in an effective TV commercial. Never make assumptions about expectations of how audiences react.

Remember that the viewer is a passive participant. The best way to catch their attention is to speak their language and understand the way they think.

TV commercial production is not the place to be all things to all people. The closer the message is to the audience that views the TV commercial, the easier it is to measure the result.

Keep it Simple

An effective TV commercial pitch begins and ends with a simple message. When making a single point, there’s no confusion in the viewer’s mind. When crafted well, the audience will get the point right from the start.

Clouding the issue with subtle messaging will leave the viewer guessing. That’s the last thing a good TV commercial should achieve. Instead, leave the viewer a clear picture in their mind.

It’s easy to overwhelm an audience with more information than they need. Simplifying the message to a single takeaway will benefit everyone. It also accomplishes another goal.

The simpler the TV commercial’s message, the more memorable it will be. Advertisers talk about ‘hooking’ an audience when they produce a TV commercial. The hook is the one thing the viewer should keep with them after the commercial ends.

Decide before writing the TV commercial what the viewer should remember most. For example, is the price of the product, or is the limited amount available more important?

If brand awareness is the goal, then price and availability are secondary. With a tight message in mind, there’s a better opportunity to leave the viewer wanting more.

Cliff hangers give marketers a chance to spread the message across channels. This means the marketing efforts from other media deliver a cohesive brand message.

The key is not to confuse the issue.

It’s better to make a TV commercial that gets remembered for one thing. A classic example is Wendy’s famous “Where’s the beef?” commercial. Decades later, people still talk about this advertisement.

Making a simple statement takes time to develop. Try out different messages to see which ones resonate best. It doesn’t need to be clever or funny to be poignant. As long as the message is clear, the TV commercial will return results.

Tighten the Script

With the goal of the TV commercial set and an intended audience researched, it’s time to write the script. With a clear message in mind, the next step is to make a TV commercial that fits in the time format.

The first three seconds are the most important part of an effective TV commercial. It has to grab the viewer’s interest to keep watching. Today’s audiences have become desensitized to a lot of television advertising. If they aren’t interested in the first part of the message, they’ll tune out.

The hook to get attention doesn’t have to be shocking or clever. But, it must be clear. So, every part of the TV commercial that follows will flow from the initial point. The story can then focus more on the product or service.

The next several seconds can connect with other forms of media advertising. Again, a developed theme for crossing media channels reinforces the message.

Then, at the end of the TV commercial, there needs to be a call to action. Tell the viewer exactly what’s expected of them. There shouldn’t be any guesswork involved.

The call to action is the measurable aspect of any good marketing campaign. There’s no better feedback than an audience that heeds the call to action.

Hire Professionals

The best way to achieve the desired results is to contract people who know their business. The return on investment will be worth the effort by hiring the right people to produce a TV commercial.

Marketing agencies that know how to deliver clear messages to consumers pay dividends. Make a television commercial that will reap the expected rewards. Work with TV commercial production companies who have shown results.

Each project is different, and nobody recognizes this better than professionals. They know the steps to creating effective TV commercials with lasting value.

Knowing how the process works will help producers hit the mark on the goal of the project. They can add features to a TV commercial to give it more emphasis.

Memorable taglines are part of their business. They can also produce a jingle for the TV commercial to enhance production value. But, of course, professional TV commercial production companies hire talent for the ad too.

From voiceover personnel to actors, marketers access talent pools for every need. There’s a lot that goes into making a TV commercial. So why leave it to chance?

There is a lot of value in finding a marketing company that knows the audience well. A local agency will have a keen sense of what resonates with viewers in the region.

That’s half the battle won when working on an effective TV commercial campaign.

Make a TV Commercial

Television advertising is still as relevant today as it has always been. It may not seem that way with the bombardment of other media daily. But, TV commercial production has evolved.

Smart marketers now make a television commercials to coincide with other media platforms. As a result, TV commercial projects that reflect similar messages to digital advertising reach wider audiences.

Yet, they also reach targeted audiences faster. Television in all its forms is still prevalent worldwide. TV commercial production enhances cross-media campaigns and still stands on its own so, if you’re looking to make a TV commercial that will exploit your brand, give us a call for a quote today.

Top Reasons Your Business Needs a Catchy Jingle

Catchy Jingle

Wheaties aired the first-ever commercial jingle on Christmas Eve 1926. 

Since then, many iconic companies have come up with catchy commercial jingles. McDonald’s “I’m Lovin’ It” and Kit Kat’s “Give Me a Break” are just two of the effective taglines most people are guaranteed to recognize. 

Nothing drives an advertising message home like a catchy jingle. Listeners may either love it or hate it, but if it’s a good jingle, they will remember it. A good jingle connects a brand name with ideas, services, or promotions. 

In the growing digital advertising age, it’s important to remember that this classic advertising tactic can still bring great value to a business. 

Here are the ways investing in a catchy advertising jingle can benefit a business:

Jingles Establish a Brand

Catchy jingles help build a brand’s identity. Jingles are catchy, simple, and repetitive. They are the key to long-term advertising success. 

Quality jingles will help give customers positive brand associations. They highlight a company’s personality. 

Lyrics and music together help create the specific identity a company is trying to achieve. The lyrics help paint the desired picture of the company, while the melody helps set the tone. 

If a brand’s mission is inspiring and upbeat, the tune of the jingle should match that. A high-quality business will use high-quality music in its jingle. 

Catchy radio jingles will build familiarity and establish an emotional connection. Customers transfer their emotions and feelings toward the jingle to the company. 

Balance is key. A bad jingle can do more harm than good. If a jingle comes off as annoying, your customers will hate it and may roll their eyes every time they hear it.

Well-crafted jingles hold a lot of potential and can improve a company’s public image. 

Jingles Help Customers Remember a Brand

While it’s true that good logos make customers recognize a brand on a phone, television, or billboard, jingles appeal to the sense of hearing. Music has strong ties to memory. Thus, jingles have the power to get stuck in customers’ heads. 

When jingles are written well, they will rhyme, have simple verses, and be repetitive. These qualities help the jingle stick in listeners’ heads. If a catchy jingle is easy to remember, consumers will have the brand in the back of their mind and recall it when they require the brand’s products. 

Jingle Music Influences Mood

Music connects to listeners’ memory and mood. Studies show that the areas of the brain involved in planning, movement, attention, and memory are all activated when listening to music. 

Music that makes listeners want to move around or sing can greatly improve their mood. 

If music can affect a person’s mood, that means a jingle can as well. This is an important factor to remember when crafting the right jingle for a business. 

The tune of a jingle can elicit either positive or negative emotions in the listener. It is important to craft a jingle to elicit the right emotional response the company is going for. 

While a jingle helps establish brand identity, it should also help listeners decide how to feel about a certain product. 

The music should always match the product. If the product is very serious, but the music of the jingle is happy and upbeat, consumers will feel confused by the dissonance. 

Businesses should try to elicit positive emotions with their jingle so that consumers feel happy when thinking about their products or services. 

Jingles Create Nostalgia

Great jingles can manipulate customer emotions. If a brand has been using the same jingle for decades, customers can feel a rush of nostalgia when they hear the tune and think back to when they heard it as a kid. 

Nostalgia draws on familiar memories and experiences. It can be a powerful marketing tool because it persuades consumers based on previous emotions. Advertisements that evoke emotions do better than those that don’t. 

When customers feel more, they will be more open to the brand’s message and more open to trying its products. When they are transported to a better time upon hearing a jingle, a business will enjoy increased sales.

Jingles Stand Out From the Crowd

In this day and age, there is a lot of clutter and noise in the advertising world. The rise of digital marketing and advertising has saturated the market.

Consumers are exposed to an excessive number of advertisements daily. Internet users are becoming increasingly desensitized to advertising messages. It is hard for a company’s ad to stand out to consumers when they are constantly scrolling and overwhelmed by various ads. 

Jingles are a great way for businesses to stand out and grab the attention of customers. 

Consumers typically hear jingles on the radio or a streaming platform. The ads come on during breaks. Most people don’t switch channels to avoid a thirty-second ad, making jingles unavoidable. 

Today, music platforms like Spotify are very popular. A catchy jingle aired on one of its commercial breaks is bound to increase a company’s brand awareness and ROI. 

There is no visual component to a jingle, which gives consumers a break. If a jingle is catchy and fun, consumers will hear and remember it in a way they don’t remember digital ads. Music embeds itself into consumers’ subconscious, allowing them to remember it long after they first heard the tune. 

Jingles Are Engaging

Catchy jingle music is meant to be fun and engaging for listeners. They should be snappy and addictive. If a jingle has the perfect tune and a fun line, people will naturally want to repeat it back. 

Kids can even pick up on jingles and start singing them without understanding the brand or its services. 

When people start humming or repeating a jingle in public or any social setting, it is a form of free word-of-mouth advertising. Others around will be reminded of the jingle and may even start singing along. 

Once customers are initially drawn into a catchy jingle, they stick around to hear the rest of the company’s message and what it has to offer. 

Jingles Persuade Customers

Music tends to embed messages in the consumer psyche.

When words are put to music, they become more powerful. Consumers will often create their own repetition by humming the tune or singing the words in their heads. 

Jingles will always have contemporary marketing power because of the effect they have on consumers’ minds. They can greatly influence a consumer’s decision-making process. 

Jingles Are a Cheap Form of Flexible Marketing

When it comes to cost-effective marketing strategies for a business, jingles are hard to beat. They don’t have to involve celebrities or break the bank. An expert can create an effective jingle that is also budget-sensitive. 

The upfront cost of a jingle is well worth the long-term benefits because they are versatile. The one-time investment of hiring a jingle company translates into a piece of marketing that can be used in any campaign. It is important to have experts come up with a jingle as opposed to a business creating one on its own. 

Because jingles do not come with recurring payments of fees, a business can re-use them. Jingles can even be used in print campaigns. Once customers become familiar with a jingle, they will associate the printed words of the jingle with the brand. 

Catchy advertising jingles can also be edited and re-used. If a business wants to shift directions or advertise a new product, it can change up the tune or add a new line. A refresh from time to time can draw more customer attention. 

Because a jingle can stick in customer’s minds, a brand name can pop into their heads even when the company is not running a current ad campaign. That’s the power of a good jingle! 

Buying a jingle is a one-time cost, but it can help a business gain loyal customers. 

Catchy Jingle: An Essential Marketing Tactic

Jingles are one of the most powerful elements of advertising for a business or brand. They can reach thousands of people and boost company sales due to their persuasive nature. 

Killerspots Agency creates killer jingles for every business and budget. Their production team has been creating catchy jingles for over 30 years and knows how to create powerful jingles that will provide businesses with amazing ROI.

Killerspots Agency offers different package options. Jingles are completely customized for each client. 

Click here to get a quote on a catchy jingle from Killerspots Agency today!