How To Reuse Content For Your Business

reuse content

How To Reuse Content For Your Business

Content is a great way to convert visitors, but it’s hard to consistently come up with new and engaging content. But there’s still hope. You can bring in more traffic, and convert more leads by simply repurposing your existing content. Here are some of our tips on how to reuse content for your business.

Turn Written Content Into Infographics

Transforming a long blog post, short articles, or text post into a visually appealing infographic is a great way for you to get your audience to better engage with your content. Actually, it’s been found that an infographic is 30 times more likely to be read than a text article!

It’s less time for a reader to process your information visually with pictures and graphics than just text. Breaking down your current content into more visual posts will help you get more bang for your content buck. Plus, it will get you more engagement from your audience. Parts of the graphic can also be repurposed as multiple image posts for Instagram or Facebook.

Turn Videos into Blog posts and Vice Versa

After you’ve created a video, you don’t need to just upload it and move on. Take the script you created for the video, or write a transcript, and use it as a basis for a blog post!

Or on the flip side, taking key points from a blog post and turning it into an informational video is a creative way to reuse written copy.

Blog Posts into Newsletter

To really get the most bang for your blog post, consider promoting your blog posts in a weekly tips newsletter. You hopefully have a solid list of email subscribers, but even the most dedicated of fans won’t catch every post you write. That’s where your newsletter comes in!

A friendly tips-oriented newsletter can showcase your best blog posts of the week, providing an extra nudge to get users on your site and reading your cream of the crop content.

Webinar into Video Content

Turning one of your webinars into reportable social media videos is a great way to extend the life of your content.

Webinars are a great way to engage with members of your audience, but not everyone can make it to your webinar when you host it. Instead of letting the footage gather dust, you can save, edit, or upload the footage to Youtube to give it life. You can either post the whole webinar, or you can edit it down to multiple short videos on specific topics.

This way no one misses out on your information. Plus, it can be used as an assist to drive visitors to your website.

Turn Longer Posts Into a Series

Why create one long post that no one will read when you can create a series of shorter posts?

If you have a longer blog post, consider dividing it up into a themed series of posts. The posts can help drive engagement, while the shorter lengths allow your audience to fully engage with the posts.

Having any questions on how your business can reuse content? Contact us here. 

Tips for Killer Emails

emails

In today’s market, emails are one of the most effective ways to pique the interest of consumers.

But how do you make sure that your emails are effective? Here are some of our favorite tips for increasing the effectiveness of your email marketing.

1. Think About The Format

All your emails should be optimized for mobile. No matter the device someone reads your email on it should automatically adjust itself to fit their screen.

Luckily, optimizing for mobile is easier than ever before. The majority of emailing list providers automatically provide you with optimized mailing campaigns.

2. A Great Subject Line Equals A Great Open Rate

That fancy template you chose and great copy you wrote won’t matter one bit if people don’t open the message. Increase your open rates by writing intriguing yet concise and direct subject lines. You want to let your audience know what to expect in the email plus entice them to actually open it.

3. Clear CTA

The aim of most email marketing campaigns is to increase traffic to a site, sometimes a specific landing page. No clicks mean no customers, it’s that simple. Always try to include visually striking buttons with text that give readers more than one opportunity to interact with your content.

4. Watch Your Language

If your email is caught in a spam filter, your messages will never reach potential customers. You should avoid any sales-oriented language, using all caps, too many exclamation marks, and hyperbolic phrases like “BUY NOW!”. Poorly formatted HTML in your emails can also hurt how they’re handled. Every spam filter is different, so an email might pass through one filter but get flagged by another. The best way to keep your email out of the spam folder is to test it by sending it to yourself on different email accounts.

5. Add a Personal Touch

Personalization goes a long way. What a lot of marketers fail to grasp is that customers don’t want to be seen as a nameless face. They want to be acknowledged as unique human beings. This is relatively easy to do because all you have to do is indulge in some personalization.

Rather than sending out the same emails to everyone, use the feedback you’re getting to segment your email list. That way you can make sure customers feel like you’re reading their minds. Some people choose to invest in systems that will allow you to add people’s names to the subject line and body of the messages, but this approach is not for everybody. You can segment your mailing list, for example, by geography, age or purchase history and then send messages written specifically for each group.

6. Send Clean Emails

When sending your emails, you need to make your content is visually clean. To increase their readability and deliverability they need to be free from spelling errors, broken links, images, and aesthetically pleasing to your audience.

You should also use shorter paragraphs and ensuring that keywords and phrases relevant to your readers stand out. Including bullet points to help people skim the content and take in the vital points is a great idea to present your content in a clean and concise way. When using images within your email, be sure that they are relevant to your content and they have the correct keywords in their alt-text.

Have any questions about email marketing? Contact us here!