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Are Jingles Worth The Money?
An inside look with Pete from
Killerspots Jingle Department.
Few things can help radio advertising message stick like jingles. A good jingle will help listeners remember your brand name, idea, or your current promotions. The next your audience sees an ad for your business, they’ll immediately associate your brand with your advertising.
A good jingle is unique, fun, and, most importantly, memorable. A song with your phone number, company name, or other identifying features makes it much easier for listeners to remember you, and what makes your company unique. When they hear it on the radio, they will instantly recognize your branding.
They can be crafted in several different ways. Should it rhyme? Should it contain the company tagline or slogan? What about trying to include a website URL or phone number?
With our custom jingles, you will receive an editable full music bed and sing of the last 10-15 seconds, website score, and a full license. They can be a donut, front, weave, or end sing. All original music.
Have any questions? Contact us here.
F.A.Q.’s
HOW MUCH DOES A JINGLE COST?
We have several different packages that fit any businesses budget!
The difference in pricing has mostly to do with amount of media where you need to use it.
(radio/TV/internet/phone-hold/video production).
WHAT IF I DON’T LIKE THE PRODUCTION?
Your Killerspots production is 100% Guaranteed! We will make sure you LOVE the final product and won’t stop working on it until you’re happy.
YES, Unlimited updates until you approve it. We’ve got you.
IS THIS A TEMPLATE OR CUSTOM?
Great question! COMPLETELY CUSTOM! While a ton of companies give you a quick template… Killerspots makes you an original! No one will have your sound. This is your brand. All Killerspots jingles are 100% custom written, scored, sung and produced for each and every client.
GUARANTEED or we will give you DOUBLE your money back!
DO I OWN THE JINGLE?
YES! There are zero license fees. Once payment is received, you own 100% of your approved custom jingle into perpetuity. No other fees will be incurred.
Radio Ad Production: Brand Voice Vs Tone
The radio advertising industry expects a $19.58 billion global market size in 2022. This value grew from about $18.34 billion in the previous year. With this is the projection of the industry’s recovery from the impact of Covid-19.
Covid-19 caused a massive loss in every industry there is. With more businesses trying to recuperate, the demand for advertising services is increasing.
The radio ad is one way to introduce and create retention for your brand. Radio is perfect for promoting strategic advertising messages at a moment’s notice. And it comes with cost-effectiveness as a bonus!
There are things to do before working with a radio station for your advertisement. Before anything else, you should introduce who you are as a brand. Be clear in identifying your brand voice and your brand tone.
Do you want to know more about brand voice vs tone?This article will help you differentiate the two and lead you on how to use both in crafting your content.
What Is Brand Voice?
The brand voice always reflects the personality of your brand. It means that your brand voice reflects your principles and goals as a company. Because of this, it should remain the same over time unless you opt for rebranding.
Brand voice is how you communicate your distinct perspective to your target market. It incorporates all your communication techniques, including your spoken and written language. It also reflects your brand image, including trademarks, banners, and marketing strategies.
What Is Brand Tone?
The brand tone is how you use your brand voice to reflect your brand personality. It makes use of your brand voice to create a strong connection with your market. Your brand voice remains consistent throughout all your communications, while brand tone changes.
The brand tone you choose depends on circumstances and the potential audience. It reflects the ad context’s uniqueness while being consistent with the brand.
Brand Voice Combined With Brand Tone
Always consider your brand’s voice when drafting content for your company’s advertisement. The range of communications you develop for your company must represent this voice.
The voice could be serious or humorous, or classy. The sky is the limit, but it should still represent the brand.
With this in mind, your brand tone must be consistent with the type of communication you wish to create. The circumstances will define whether the brand tone will be light or otherwise.
Brand voice vs tone shouldn’t be your focus. Instead, incorporate the two together to make your marketing strategy more effective.
Know the distinctions and focus on establishing your company’s voice. Until then, come up with various tones that you may use in different scenarios.
How to Find Your Brand Voice
Establishing your brand voice is the foundation of all your communications. Your brand tones will also rely on this. Thus, your campaign materials, video, and audio advertisements must adhere to your voice.
To find your brand voice, here are tips you should consider:
Analyze Your Mission and Vision Statements
Again, brand personality should reflect your values. And where can you find your company’s core values? You can find them within your mission and vision statement.
It will help determine how your marketing efforts relate your values to your brand.
Assess Available Content and Messaging
It’s time to undertake a quick assessment if you already have material or copy that you’ve created. Take a look at your advertising strategies.
Then, take notice of any messaging or tone patterns that are consistent. Check to see if your present tone of voice reflects your brand’s beliefs and mission.
Pay great attention to the elements that have the most satisfactory results. These could tell you the most about your target audience’s preferences.
Audience Feedback
Create a simple survey to see how your audience perceives your brand if you already have an audience. It will help you gather more ideas to establish your brand voice faster.
Consistency Is Key
Establish clear guidelines for your employees to refer to while creating content. It maintains your company’s brand standard. It also ensures that every asset you develop is consistent with the brand.
Achieve consistency even if several different people are creating content for your brand.
How to Find Brand Tone
Once you have established your brand voice, it will be easier to identify your brand tone. Consider the following tips when crafting your content:
Know Your Audience
It all depends on who you’re trying to reach. You can then create a voice tone that’s appropriate and well-received by the target audience.
For example, you wouldn’t associate a humorous tone with a business-oriented company. Likewise, you wouldn’t make serious content for companies with children as its market.
Message Channel
The adoption of particular speech tones varies depending on the communication channel. Lighter and friendlier tones are more popular on social media platforms. You can apply these tones in venues such as Instagram and Twitter.
Email, phone, and online conversations, for example, need serious and heavyweight engagement. For reliable and engaging content, it’s critical to know how to use the proper tone in each medium.
Know Your Material
It covers what kind of material will communicate your tone and message. Types of communication materials include advertisement posters, TV ads, and radio ads, among others.
For instance, a radio Christmas jingle works well at grocery stores. However, it’s inappropriate for some establishments where you can only pin poster ads.
Produce the Best Radio Ad Your Brand Has Ever Had
Knowing the difference between your brand voice and brand tone is essential. But knowing how to incorporate these will produce your perfect radio advertisement!
Brand tone and voice are different, but you need both to communicate your brand’s message.
Above are the things you should note when considering radio ads as a marketing strategy. We hope this article helped you differentiate a brand voice from a brand tone.
Radio ad production may seem a little burdensome but not as hard with our guidance. Work with us! We do radio ad production, jingles for business, studio rental, graphic design, and more!
9 Reasons Why You Need a Catchy Jingle for Your Business
When you hear the word “jingle,” a number of promotions, radiospots, and Superbowl commercials probably come to mind. That’s because our memories can’t help but cling onto those catchy tunes. Studies show that in order to process music, we use the same parts of the brain associated with memory and emotion.
On the fence about creating a catchy jingle for your business?
Here are nine reasons you need to change that tune with a good jingle! With these nine benefits of a business jingle, you can stay in everyone’s minds for a long time with killer brand recognition.
1. Attention-Grabbing
When we hear a catchy tune, we can’t help but listen. Whether we’re in the car or watching tv, songs attract our attention. A well-written, catchy jingle will grab a consumer’s attention and keep it for the length of the ad.
Without a jingle, however, people might tune out your advertisement.
Once your jingle catches everyone’s attention, it will keep them interested. That way, you can convey the benefits of your product or service within the rest of the ad. By sparking interest, jingles can help you make the most of your company’s advertising budget.
Otherwise, you’re missing an opportunity. Adverts or commercials without jingles don’t always manage to stand out from the crowd. In some cases, you’ll fall to grab everyone’s attention.
As a result, people will miss hearing the main message of your ad!
2. Lasting Impressions
Once you grab your audience’s attention with a catchy ad, you want to stick in their minds. That way, they’ll think about your business even after the ad ends.
Music is a very powerful advertising tool. Without us realizing it, music embeds itself within our subconscious. Even months after hearing a catchy jingle once, we’ll still remember the song.
Print ads and pay-per-click ads come and go. Sometimes, we forget them in a manner of seconds. By advertising using jingles, however, you can ensure consumers remember your ad much longer.
An ad that leaves a lasting impression is far more valuable than an ad that gets a single glance.
If you create a unique, catchy tune, you can stay in people’s minds for a really long time.
3. Brand Representation
How do you want people to view your business? For example, a dog-walking service would want to represent themselves as fun-loving and trustworthy.
The music you use within your marketing videos and advertising campaigns will represent your brand. That means the music is also representing your business, which can develop into a long-lasting reputation.
By creating a quality, catchy jingle, you can make sure you’re properly representing your brand.
Your jingle will tell customers about your personality. As a result, consumers will begin to get a better idea about your business. A strong, unique brand personality can also help you stand out from competitors.
When developing your jingle, keep your brand in mind.
4. Music & Mood
Putting people in the right mood can spur them to make a change or start shopping. It can also help spark interest in your business.
If you want customers to feel excited about your product or service, you need the right music.
Music impacts us in different ways. Hearing the same commercial jingle a second time can cause us to fall into the same mood.
By adding a jingle to your next ad, you can get customers hyped up about your business.
5. Brand Association
A catchy jingle can also help people retain information. What people hear from your ad will stick in their memory. The mood and emotions people feel after hearing your ad will become a part of your brand, too.
Creating a well-thought-out jingle will give consumers an easy, fun way to remember who you are and what you do.
Using music will help you create an emotional connection with your customers.
They’ll associate those emotions with your company every time they see your brand. Then, you can depend on the emotions they associate with your company to get repeat business.
6. A One-Time Cost
While a catchy jingle can help you attract loyal customers, you only have to pay for the jingle once. Many companies refrain from developing jingles because they’re expensive. However, they don’t come with royalties or recurring fees.
That means you can use them as many times as you want for a higher return on your investment!
7. Audio is Effective
Why waste money on marketing and advertising strategies that haven’t worked for you before? Instead, you can learn how to write a jingle that represents your brand and helps you stand out. Adding a jingle to a video that seems plain can give your content the boost it needs.
Instead of wasting money on strategies that aren’t working, you can use audio to make sure your brand is memorable.
Discover the importance of jingles in your advertising.
8. Cut Through Noise
Our world is highly saturated. Everywhere we turn, online and in-person, we’re bombarded by visual ads. By now, we know when companies are advertising at us.
A catchy jingle can cut through the noise.
Instead of struggling to stand apart from the competition, a well-written jingle can do it for you. Now that it’s more difficult to grab someone’s attention among the numerous ads we see each day, you need a strategy that will help you compete.
9. Nostalgic Emotions
According to this study, different types of music can also produce different emotional reactions. 66% of survey participants also said music is more memorable when it’s used within marketing.
A well-written jingle can manipulate our emotions.
By drawing on familiar experiences and memories, nostalgia helps us look back on better moments. Nostalgia is a powerful marketing tool that can entice people based on previous emotions.
By transporting your audience to a better time, you can use a catchy jingle to boost sales!
Jingle All the Way: Why Your Business Needs a Catchy Jingle
One catchy jingle could help you attract a stream of new and recurring customers. With these nine benefits in mind, you can start singing a new tune when it comes to adding jingles to your ads.
Explore our Jingle Production services today to start giving your ads extra power that rivals your competition!
6 Tips For Better Audio Recordings
AUDIO RECORDINGS
If you’ve ever recorded yourself with your phone, or on your computer, then you know just how hard that is to hear. When you craft something like a radio ad or an audio message for your website, headset microphones just don’t cut it. So how do you improve the quality of your audio recordings? Here are some tips for better audio recordings.
1. Get the right kind of equipment.
This might sound like a no brainer, but it is incredibly important. Headset microphones might work on a phone call, but anything beyond that, your audio quality is going to take a hit. Buying a USB microphone to plug into your computer can seriously improve the quality of your recordings instantly. Also, getting a good pair of headphones is a must. Quality headphones allow you to hear the sounds and quality as you record. This will prevent you from realizing later while you’re editing that your recording is useless. Another key piece of equipment is a pop filter. A pop filter is a fabric screen in front of your microphone. The purpose of a pop filter is to cut down on the plosive sounds the speaker makes when they’re close to the microphone. The noise made from the p,t,k, and the b,d,g sounds can cause a pop in the recording. A pop filter works to cut down on that.
2. Get the right software
Getting the right software, like the right equipment, can really take your recording to the next level. Audio recording and editing software is an important part of getting a finished product out there. Audition, part of the Adobe package, is some of the best out there, with others such as Cubase and SADiE being good options as well. Be sure when you record, you record each audio source into separate channels. Record someone talking into one track, music into another, a second person into a third and so on. This will really help you when it comes to editing and releasing the track. For example, if you record all of it on a single channel, then if someone blunders in a speech, you’ll struggle to fix that blunder without fully removing all audio from that section. It is also important to know the difference between mono and stereo for recording. In monaural sound, one single channel (signal) is used. It can be reproduced through separate speakers, but all speakers are copies of the original signal. Stereophonic sound uses more than one channel. You can use two different channels and make one channel feed one speaker and the second channel feed a second speaker. This is used to create directionality, perspective, and space. Usually, you want to record speech in mono and music into stereo.
3. Make sure your audio recordings sound natural
This is probably the hardest part of audio recordings to get right. You want to make sure your recording sounds natural like it’s someone talking to you in their kitchen. But you don’t want background noises like dog barks, cars driving by, or refrigerators running. This can be a challenge to get right. Recording speech with the microphone close to the speaker will minimize any disruptive background noises. Whenever your recording is done, then spend a few minutes recording the ambient background noises of your location. With these sounds you can lay them in post under the talking, bring the volume down to non-disruptive levels, giving your recording a sense of warmth and welcoming. Making sure speech flows naturally is also a key part of post-production. Cutting out any hesitation words like “err” or “ahh” will help make the speech clear for the listener. Knowing when to change the flow of speech is also important, and breaths can be added to pause and edit the flow.
4. Find the right space to record
Finding the right space to record can really improve any audio recording. Walls, tables, and tile can bounce audio waves back into the microphone, severely hurting its quality. Carpet, furniture such as couches, and non-parallel walls do a good job of either absorbing sound or reflecting it away from the microphone. Small rooms are also better for recording, as there is not as much of an echo, Soundproofing is also easier in smaller rooms. Making sure your equipment, like the microphone and pop filter, are attached to objects that are not constantly being bumped or touched will cut down on audio blunders. Renting out a recording studio is also an option and it will have all the amenities and soundproofing you need.
5. Always be prepared
Make sure your equipment works before using it. If you ever do offsite recording, make sure your equipment works before leaving. Do a test recording. Getting to a site and realizing something doesn’t work is a pain and can cost you time and money. When you’re at your studio, make sure you have backups of everything, as you never know what might break or go wrong. Stay in control of whatever you’re doing. If you’re interviewing someone, make sure you keep hold of the microphone, as it allows you to dictate the pace of the conversation. Make sure you’re prepared before you begin recording. Don’t waste your time or your money by fumbling through the first takes of a recording.
6. Have fun with your audio recordings
Have fun with your work. Your audience can tell when you’re genuinely having a good time and when you’re forcing it. Having fun will let your audience have fun as well. Know the demographic you’re playing to and be sure to know what you’re going to say. But have fun with it
CONCLUSION:
Hearing is one of the most important senses humans have. Making something that is pleasurable on the ears can go a long way in helping your product, service, etc. Investing in the production quality of your recordings can also go a long way in making your audio better. Whether you’re making a radio ad, a podcast, a news interview, or a voiceover for a video, using these tips, or going to a studio, can really help you make quality products. For more info about audio recordings, contact us here.
The Importance of Advertising on Radio
Photo by Gavin Whitner
Is Advertising on Radio Still Profitable?
Radio is one of the cornerstones of the American entertainment market. According to Nielsen Ratings, radio reached 93% of American adults on a weekly basis in 2018. That’s millions of people who listen to the radio. They listen on their commutes to and from work, while they work, or while they’re around the house. So how do you tap into that kind of market potential? How does advertising on radio work? Well, this blog will attempt to tackle the lasting importance of advertising on radio.
The first question we must ask, is advertising on radio still an effective way of increasing sales? This is a hard thing to quantify and varies from city to city, but the short answer is yes, it is. A longer answer would be that in 2017 a New York radio station called Westwood One partnered with Nielsen Catalina Solutions to try and quantify the profits of a personal care brand’s radio campaign. The study showed, that a radio campaign ran from March 2017 to September 2017 brought an 8% sales to boost among male AM/FM listening households. The study showed for every $1 spent on AM/FM radio advertising for the male care brand, there was a return of $1.23 and parent brand saw a return of $11.96. Based on this study, it’s safe to say that radio advertising is still alive and thriving in the world.
So, what do you need to know before you start your advertising campaign? Let’s take a look at ad space.
Buying Ad Space
In advertising on radio, “when” you advertise is almost as, if not more, important than “how” you do it. Choosing consistent times to broadcast is a crucial part of building a consistent listener base to sell your product. Repetition is one of the most important parts of radio advertising. How often your ad plays, and when and where you play it is also something that can affect how successful your campaign is.
Ad spots are broken down into 15, 30, and 45-second-long commercials, and radio stations have an inventory of 18 minutes every hour for advertisements.
Radio ad times are broken down into day-parts, not into hours. The parts are:
AM Drive Time (6 AM to 10 AM)
- AM drive time is one of the two most heavily trafficked times on radio times. That makes it one of the two most desirable times to play your ad. This is the morning rush hours, when people are driving into work, and gives you the largest number of listeners. People tend to be the most receptive during the morning drive. All this makes this time one of the most expensive times to buy radio spots, along with its afternoon counterpart.
Midday (10 AM to 3 PM)
- Many radio stations tend to lose listeners at this time, as everyone is getting out of their cars and heading into work. This is also the time when people listening has the most predictable habits. Listeners here tend to more loyal to certain radio stations or shows, making a conscious choice of turning on the radio while not in their car. Popular talk radio shows like Rush Limbaugh also happen during this time. While this time may not have the most listeners compared to other points in the day, listeners here tend to be more engaged and a good ad can effective here.
PM Drive Time (3 PM to 7 PM)
- Like its morning counterpart, evening rush hour corresponds with some of the highest numbers of listeners as people drive home from work. This day-part is very desirable, especially for restaurants and entertainment advertisements as people look for ways to spend their night and suffer from choice fatigue. This slot also tends to be expensive for ad rates.
Evening (7 PM to Midnight) and Late Night (Midnight to 6 AM)
- These two slots have the lowest number of average listeners as most people are not in their cars, and television is a more popular form of entertainment during these time slots. While listener numbers might be low during these slots, those listeners tend to be the most loyal, as they’ve made an effort to listen to the radio as their nightly entertainment instead of watching TV or other forms of entertainment. Rates for advertisement can be low during this time, and if the market is right for your product, it could be a very important impact on your sales.
Writing the Ad
Writing an Ad for radio can be a daunting task, and further producing it can be even more so. Here are some tips:
- Make sure your ad gets people’s attention. Make sure your ad is well written and attention-getting.
- Hiring a professional voice actor is one way to get a voice that really gets your attention
- Get your point across in one or two simple, powerful and easily conveyed messages. You have less than a minute to sell your product.
- Have a Call to action. Give the listener a reason to go out and get your product right now. Have a special limited offer that runs out in x number of days to incentivize the listener to make a purchase soon.
- Clearly, state the next step the listener takes. If you have a brick and mortar store, give them a location. If you have a website, then give them the URL. While you have their attention, use it to tell them where to go. Most radio listeners are already driving, so tell them where to go next for whatever solution you’re selling them
- Have plenty of repetition. As stated above, repetition is an essential part of any successful radio advertisement. Repetition of the product within the ad really solidifies said product in the listeners head. Repetition, and consistency, of when, what station, and what ad you run is vital to selling your product. Research suggests that at least 15 ads be played in a week. If you do a short run of 60 ads or so, having that ad appear at the same time will give you the best results
- Hiring an ad agency with professional writers could be extremely helpful here. An agency is there to make every piece of information as easily digestible as possible for the consumer. Agencies know how to write an ad with all the features crucial to making a successful broadcast. You can also make the add whatever you want when going through an agency.
Demographics
Choosing what radio stations you broadcast your ad on is important, as not all radio stations are created equal. Each station has a certain demographic that it mostly caters too. Businesses should be cognizant of those demographics and their own target audiences, choosing stations that best fit. If you’re advertising for a nursing home, then pop hits might not be the best choice of stations. Follow the statistics for the best results:
- Country music is the most popular kind of radio station and receives the largest number of average listeners in the US
- Talk radio, including news, sports, etc. is the #2 type of radio station. It attracts a larger number of high-income and highly educated individuals.
- 70% of males in the 45-54 age demographic listen to Classic Rock Radio stations but only reaches the #4 spot overall for male listeners
- Over 72 million people listen to Contemporary Pop at least once per week.
Remember, you’re not buying a commercial to sell your product, you’re buying an audience to sell your product to.
Conclusion
Advertising on radio allows you to organically spread your message to many people without much effort on your part. Anyone listening to your ad, whether it be while driving in a car to or from work, or while working in their yard using radio as background music, will hear and subconsciously store your product in their mind. You don’t need to encourage engagement either since engagement is an inherent part of the radio. Your product will spread just by the fact that it’s on the radio.
Advertising on radio is far from dead. In fact, it reaches millions of people on a weekly basis. Radio gives you an audience to sell to, all you have to do is make the pitch. Be sure to follow the tips above, do your own research. You can contact us here if you want to start your radio campaign now.
Radio Marketing: The Pros and Cons
Radio is probably not the first thing that comes to mind when you are thinking of ways to advertise your business. Especially in these days of social media and Facebook pages, radio might seem old-school. But radio marketing can be an important part of your media strategy. To do it right, you need to know the pros and cons.
Pros of Radio Marketing
The primary advantage of radio marketing is that it allows a brand and business to target a specific core demographic. Because radio stations have different formats, you can reach a specific group of consumers to raise brand awareness.
It’s affordable
If a brand and business is willing to advertise during low listener times, then getting their advertisement on the radio can be highly affordable. This is why it is so important to explore when a core demographic listens to the radio. The cost per customer, if core demographics can be targeted during off-times, can be incredibly low.
Reach
Radio doesn’t just reach a large number of consumers specifically, it reaches 93% of Americans, and radio is actually the number one in mass reach for adults 18 to 34. It also reaches people throughout the day, even when they’re at work, reaching 41% of listeners between 3 and 7 pm.
Repetition
In the world of radio, an advertisement can be repeated every few minutes and still feel fresh to the listener. If you imagine radio listeners are always spinning the dial and skipping commercials, you’re simply wrong. Nearly two-thirds of all radio listening occasions involve staying on the same station, and that jumps to a hearty 90% when looking at listeners who are loyal to the station. Coupled with the amount of time regularly spent with radio, that means listeners are sure to hear your ad sets. That also means it’s easy to build frequency and help lift brand and ad recall.
Target to a radio audience
There’s a lot of geographic, demographic and psychographic data out there to help brands reach the right audience, especially thanks to their loyalty. This means you can not only select the right station, but you can also select the right daypart based on the genres and shows they love most.
Cons
The primary disadvantage of radio marketing is that the information contained within the ad can be difficult to remember. There is no way for a potential customer to store a phone number, address, or brand name for later like they can with emails, print ads, and other forms of direct marketing. You have to rely on the consumer’s memory to write down key information.
No visual appeal
Humans are incredibly visual creatures, and that can help strengthen the impact advertising has on consumer recall. It can be easier to express certain complex ideas, like how to use a new kind of product, by showing the audience. That being said, the theater of the mind is still incredibly powerful. The right creative can paint a vivid picture in a listener’s mind.
Poor attentiveness and Fragmentation
A primary drawback to radio marketing is that people listening to it are often engaged in other activities, such as driving. Therefore, you don’t get the same level of attention with your ad as you might through other media. It can take many impressions before a listener actually hears your message.
Key times can get expensive
Many brands and businesses like to target key commuting times in their communities for their advertising. This creates a high demand for those times, which allows them to charge more for every spot. The best times often go to those who are willing to pay the most.
Have any questions about radio marketing? Contact us here.
4 Things You Should Know About Advertising on the Radio
Advertising on any medium will take a lot of prep, strategizing, and effort from your business. Radio advertising is no different. Today we’re discussing everything you should know before looking into advertising your business on the radio.
Radio is very cost-effective
Digital and TV advertising are not as cost-efficient as radio advertising. The costs associated with advertising on the radio have grown less than other common forms of advertising. Newspaper advertising rates continue to climb as circulation for printed newspapers has fallen. More viewers record shows so they can skip the commercials, which means costly Television commercial rates run the risk of being unseen.
It’s easier to have consistent messaging through Radio because it’s cheaper than other mediums.
If you’re looking into saving even MORE money with radio advertising, you should look into purchasing your ads further in advance. This will help reduce the costs of your time slots and could maybe convince your buyer to include a bundled service package or discount.
Radio advertising has the largest reach
According to a recent report from Nielsen, radio has the highest weekly reach across all American age groups, as more than 90% of all adults listen each week.
Reach is required if your objective is promoting your business. If you want to talk to a lot of people about your brand you should look into advertising over a longer period of time, advertising during multiple times of day, using a few different stations, and taking advantage of short-duration commercials. An advertising strategy using six-second ads at the beginning of every commercial break all day long. Or you could opt for: 15-second ads with a short and sweet message.
Radio is great for branding
With radio advertising, you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads on the radio. You’re always on the front page with radio.
Radio advertising can be very effective for branding and awareness campaigns, or for specific calls to action. It’s important to remember the modern shopper and their journey. As such, only making use of one channel for any given campaign is lessening the success rate of the venture.
Brand recognition is fortified with radio advertising in ways other mediums just can’t compete with. More than 243 million American adults listen to the radio each month. Frequency is a specific component and kind of “secret sauce” when it comes to the principles of media advertising and is unparalleled anywhere else.
Great ROI
Additionally, radio is a great way to get the most bang for your bucks. The medium offers huge returns on your advertising investment. Radio can even deliver an average 8$ incremental sales for every $1 spent on advertising.
As a small business owner, measuring the ROI of your advertising efforts is critical for success. You shouldn’t continue spending money on campaigns that aren’t delivering results. Even if the radio works for most businesses, you should analyze the ROI, and track how much business it brings you.
Have any questions about advertising on the radio? Contact us here.
Why Radio Advertising Is Still Relevant
Advertise. Rinse. Repeat.
The great thing about radio advertising is that it generates substantial bang for your marketing buck. In fact, when done properly, businesses can experience exponential growth within the first year or two. Businesses that use radio experience tangible results in terms of metrics like brand visibility, website traffic, and overall revenue.
Radio matters to businesses. It reaches more people than any other medium, is relevant in today’s culture, and is highly trusted by loyal listeners. Most importantly, it helps businesses grow their bottom line.
Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to resonate. When businesses review their advertising budget and take this factor into account, radio is one of few mediums to choose from that offers an affordable, repeat-ad plan.
Brand recognition is fortified with radio advertising in ways other mediums just can’t compete with. More than 243 million American adults listen to the radio each month. Frequency is a specific component and kind of “secret sauce” when it comes to the principles of media advertising and is unparalleled anywhere else.
Targetting Your Radio Advertising.
You hear a lot about millennials, the so-called lucrative consumer segment that most brands spend all their money on. However, the over 50s are one of the fastest-growing and richest demographics in the United States, according to research. And with a great radio commercial, you can target this group effectively and generate more leads to your business. It’s not just the over the 50s, however. All age groups listen to the radio at some point, providing you with ample marketing opportunities.
Pinpointed advertising on the station or stations that best match your customer’s interests is like serving them their favorite meal at the time they expect to eat and that targeted effort can save you dollars. Even with all of these proven reasons, the method you will choose will depend on a number of factors – who your target audience is, and what your budget will allow.
Due to the targeting potential in radio, from access to the local community to the ability to address very specific submarkets using individual stations, a well-crafted radio message can provide the insight necessary to reach the right listeners – the individuals who likely will become customers. Once you know whom you’re talking to, it becomes much easier to determine an authoritative, trustworthy way to communicate.
Spend Your Money Where The Ears Are
Facts are facts. Radio is a top medium for adults of all ages, 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (88%), PC use (50%), smartphone use (83%), and tablet use (37%).
With radio advertising, you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.
The costs associated with advertising on the radio have grown less than other common forms of advertising. Newspaper advertising rates continue to climb as circulation for printed newspapers has fallen. Television commercial rates are costly and run the risk of being unseen as more viewers record shows on DVR just so they can skip the commercials.
Radio resonates for longer than other mediums. In fact, studies show that average radio listening times have more than doubled in the past five years. While a YouTube ad or banner ad might be momentary, radio commercials continue to produce results. Consumers hear the radio on their commute to work, for example, making this a profitable marketing opportunity.
Have any questions about radio advertising? Contact us here!
3 Reasons Why Radio Commercials Boost Sales and Leads
Think video killed the radio star? And YouTube killed the video star? Think again. Radio is still a compelling marketing medium and has the power to target consumers who don’t use the Internet. Here’s why you need to incorporate radio commercials into your digital marketing strategy. You’d be a fool not to.
1. Radio Commercials Target Lucrative Markets
You hear a lot about millennial, the so-called lucrative consumer segment that most brands spend all their money on. However, the over 50’s are one of the fastest-growing and richest demographics in the United States, according to research [1]. And with a great radio commercial, you can target this group effectively and generate more leads to your business. It’s not just the over the 50’s, however.
All age groups listen to the radio at some point, providing you with ample marketing opportunities.
2. Online Radio is Big Business
Online radio might play second fiddle to more dominant digital marketing platforms like video streaming, but it still provides a hefty return on your investment. In fact, studies show that the number of Americans over the age of 12 who listen to online radio has skyrocketed in recent years, and was the highest it’s ever been in 2016 [2]. Online radio offers customers more choice and lets you get your message across in mere seconds. The result? More customers, higher sales, and greater revenue. Use radio as the basis of your lead generation strategy.
3. People Listen to Radio For Longer
Radio resonates for longer than other mediums. In fact, studies show that average radio listening times have more than doubled in the past five years [3]. While a YouTube ad or banner ad might be momentary, radio commercials continue to produce results. Consumers hear the radio on their commute to work, for example, making this a profitable marketing opportunity.
Radio advertising is known as the “theater of the mind.” This is because the images created by radio are ones that come from inside your mind. With only 60 seconds to convey a message compelling your otherwise distracted audience to act, you can see why radio commercial production is such an exciting challenge.
There are three main parts of creating a radio ad you must always consider. These include:
Casting is vital.
- Without the right voice talent, you’ll waste a lot of time and money. For this, you’ll need to really understand the ad’s tone. Not only do you want the voice to grab attention, but it must also be believable and resonate with your audience.
Directing the voice talent towards creating an effective ad occurs in several steps.
- It’s important that your pre-session consists of just one person talking to the voice talent so they’re not overwhelmed. You must also be ready to produce any sounds you’re envisioning. Make sure you can articulate this to your voice talent. In this regard, you’re acting as a coach.
Producing crisp, clear sound is important.
- Loud music either distracts your audience or drowns out your voice talent. In either case, you don’t want this to occur. So, if it isn’t necessary, don’t include music in your ad. Once you have your ad created, make sure you save it as a .wav file so quality isn’t lost when you’re working on different drafts, which happens with MP3 files.
Killerspots Agency, specializes in radio marketing, creative creation and strategic media buying that is not only engaging but trackable. ROI that turns listeners into traffic through your doors.
Hearing is believing. Click to hear some of the custom Radio commercials produced for businesses all over the United States in many different industries. It may just inspire your creative juices for some effective radio to drive sales!
Understanding Radio Commercial Production
Radio advertising is known as the “theater of the mind.” This is because the images created by radio are ones that come from inside your mind. With only 60 seconds to convey a message compelling your otherwise distracted audience to act, you can see why radio commercial production is such an exciting challenge.
There are three main parts of creating a radio ad you must always consider. These include:
-
Casting is vital.
- Without the right voice talent, you’ll waste a lot of time and money. For this, you’ll need to really understand the ad’s tone. Not only do you want the voice to grab attention, but it must also be believable and resonate with your audience.
-
Directing the voice talent towards creating an effective ad occurs in several steps.
- It’s important that your pre-session consists of just one person talking to the voice talent so they’re not overwhelmed. You must also be ready to produce any sounds you’re envisioning. Make sure you can articulate this to your voice talent. In this regard, you’re acting as a coach.
-
Producing crisp, clear sound is important.
- Loud music either distracts your audience or drowns out your voice talent. In either case, you don’t want this to occur. So, if it isn’t necessary, don’t include music in your ad. Once you have your ad created, make sure you save it as a .wav file so quality isn’t lost when you’re working on different drafts, which happens with MP3 files.
Knowing how vital a radio commercial is for your business, isn’t it time you start creating them? When you’re ready, go ahead and contact us. We’re here to help!
Radio Commercial Production: Cost Effective & Time Efficient
As a business owner, you’re always looking for new ways to advertise your service and/or products. If you haven’t done so already, consider radio commercial production as a way to reach more people. Radio is an effective and efficient way to spread the word to a large number of consumers.
Advantages of Radio Commercial Production:
Cost Effective
Since you don’t need as much production time compared to some other forms of advertising. A radio commercial doesn’t take as long to create and is therefore less costly. Also radio spots are more affordable than many other types of media. So your ad can run more times, enabling you to reach additional people with your message. According to a report by Nielsen on the effectiveness of radio advertising, “each dollar of ad spend generated an average sales return of $6 from the listeners in the 28 days after they heard the ads.”
Time Efficient
Because of targeted radio stations, you have a wider variety of choices. You can reach your demographic easier and more quickly. Based on the type of listeners — such as a country station or a station that plays oldies. You won’t waste time advertising to people less likely to find your product of interest. Also, you only need a small amount of lead time in radio, so you can get your ad out and running more quickly. According to another report produced by Nielsen, “More than ninety percent of Americans listen to radio each week.” So don’t overlook the time efficiency of marketing to such a large audience.
Contact us for more information on radio commercial production. We’re a full service, digital marketing, production and media agency. We help clients to develop and grow!