In today’s market, emails are one of the most effective ways to pique the interest of consumers.
But how do you make sure that your emails are effective? Here are some of our favorite tips for increasing the effectiveness of your email marketing.
1. Think About The Format
All your emails should be optimized for mobile. No matter the device someone reads your email on it should automatically adjust itself to fit their screen.
Luckily, optimizing for mobile is easier than ever before. The majority of emailing list providers automatically provide you with optimized mailing campaigns.
2. A Great Subject Line Equals A Great Open Rate
That fancy template you chose and great copy you wrote won’t matter one bit if people don’t open the message. Increase your open rates by writing intriguing yet concise and direct subject lines. You want to let your audience know what to expect in the email plus entice them to actually open it.
3. Clear CTA
The aim of most email marketing campaigns is to increase traffic to a site, sometimes a specific landing page. No clicks mean no customers, it’s that simple. Always try to include visually striking buttons with text that give readers more than one opportunity to interact with your content.
4. Watch Your Language
If your email is caught in a spam filter, your messages will never reach potential customers. You should avoid any sales-oriented language, using all caps, too many exclamation marks, and hyperbolic phrases like “BUY NOW!”. Poorly formatted HTML in your emails can also hurt how they’re handled. Every spam filter is different, so an email might pass through one filter but get flagged by another. The best way to keep your email out of the spam folder is to test it by sending it to yourself on different email accounts.
5. Add a Personal Touch
Personalization goes a long way. What a lot of marketers fail to grasp is that customers don’t want to be seen as a nameless face. They want to be acknowledged as unique human beings. This is relatively easy to do because all you have to do is indulge in some personalization.
Rather than sending out the same emails to everyone, use the feedback you’re getting to segment your email list. That way you can make sure customers feel like you’re reading their minds. Some people choose to invest in systems that will allow you to add people’s names to the subject line and body of the messages, but this approach is not for everybody. You can segment your mailing list, for example, by geography, age or purchase history and then send messages written specifically for each group.
6. Send Clean Emails
When sending your emails, you need to make your content is visually clean. To increase their readability and deliverability they need to be free from spelling errors, broken links, images, and aesthetically pleasing to your audience.
You should also use shorter paragraphs and ensuring that keywords and phrases relevant to your readers stand out. Including bullet points to help people skim the content and take in the vital points is a great idea to present your content in a clean and concise way. When using images within your email, be sure that they are relevant to your content and they have the correct keywords in their alt-text.
Have any questions about email marketing? Contact us here!