How To Reuse Content For Your Business

reuse content

How To Reuse Content For Your Business

Content is a great way to convert visitors, but it’s hard to consistently come up with new and engaging content. But there’s still hope. You can bring in more traffic, and convert more leads by simply repurposing your existing content. Here are some of our tips on how to reuse content for your business.

Turn Written Content Into Infographics

Transforming a long blog post, short articles, or text post into a visually appealing infographic is a great way for you to get your audience to better engage with your content. Actually, it’s been found that an infographic is 30 times more likely to be read than a text article!

It’s less time for a reader to process your information visually with pictures and graphics than just text. Breaking down your current content into more visual posts will help you get more bang for your content buck. Plus, it will get you more engagement from your audience. Parts of the graphic can also be repurposed as multiple image posts for Instagram or Facebook.

Turn Videos into Blog posts and Vice Versa

After you’ve created a video, you don’t need to just upload it and move on. Take the script you created for the video, or write a transcript, and use it as a basis for a blog post!

Or on the flip side, taking key points from a blog post and turning it into an informational video is a creative way to reuse written copy.

Blog Posts into Newsletter

To really get the most bang for your blog post, consider promoting your blog posts in a weekly tips newsletter. You hopefully have a solid list of email subscribers, but even the most dedicated of fans won’t catch every post you write. That’s where your newsletter comes in!

A friendly tips-oriented newsletter can showcase your best blog posts of the week, providing an extra nudge to get users on your site and reading your cream of the crop content.

Webinar into Video Content

Turning one of your webinars into reportable social media videos is a great way to extend the life of your content.

Webinars are a great way to engage with members of your audience, but not everyone can make it to your webinar when you host it. Instead of letting the footage gather dust, you can save, edit, or upload the footage to Youtube to give it life. You can either post the whole webinar, or you can edit it down to multiple short videos on specific topics.

This way no one misses out on your information. Plus, it can be used as an assist to drive visitors to your website.

Turn Longer Posts Into a Series

Why create one long post that no one will read when you can create a series of shorter posts?

If you have a longer blog post, consider dividing it up into a themed series of posts. The posts can help drive engagement, while the shorter lengths allow your audience to fully engage with the posts.

Having any questions on how your business can reuse content? Contact us here. 

The Pros and Cons of TV Advertising

TV Advertising

TV advertising reaches a larger audience than the newspaper or radio. They allow you to display your message with sight, sound, and motion. TV, in all its forms, is the world’s favorite video. On average, TV accounts for 90% of the average viewer’s video time. But with growing costs and production time, is creating advertisements for TV profitable for business’ in today’s climate?

Today we’re discussing the pros and cons of TV advertising.

Pros of TV Advertising

TV advertising has a large reach

TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time. As long as the advertisement is able to gain the attention of the targeted viewers, you will be able to make an immediate and lasting impression. It tells the viewer that you are serious about what you are offering. It also gives a viewer some video evidence that you can offer a superior product or service compared to the competition

TV advertising has a big impact

TV advertising often reaches consumers when they’re at their most attentive and alert. When you air a television advertisement, you often have a captive audience. The average American spends four or more hours a day watching television, according to the Nielsen Company. The chance of a viewer channel spinning during their program of choice is low because they don’t want to miss anything, and even some On Demand viewing options disable the ability to fast forward through limited commercial breaks.

TV advertising is multisensory

By putting your brand, service, or product there, you’re able to convey a message with sight, sound, and motion that can leave a lasting impact. TV ads allow you to show and tell a wide audience about your business, product, or service. You can show how your product or service works, demonstrate the benefits of ownership, and show how it’s packaged so prospective customers will know what to look for at the point of sale.

TV advertising helps you establish a brand identity

How your message is presented to the public is a way to add some personality to your brand. They give you a chance to be creative and attach a personality to your company or product. TV ads give you an opportunity to be creative and to give your business a real sense of personality. That’s a great way to connect with customers and to build a loyal clientele that keeps coming back for more

Cons

TV advertising can’t be changed easily

Unlike display ads, social media posts, or even print ads, you can’t hop in and change a TV ad without shooting a new ad or at least contacting the network. If you do choose to change anything, it’ll cost you more money. Also, changing a TV ad isn’t just expensive; it’s also a slow and time-consuming process. Re-shooting and producing an updated video can take days or weeks, making it impractical to adjust your TV ad strategy on the fly. And even if you do manage to make changes to a TV ad campaign, the people who view your ads might notice the changes and find them confusing.

TV advertising can get expensive

No other advertising medium will eat up your budget as quickly as television. Even if you’re buying late-night cable TV spots, air time can run into thousands of dollars. You’ll also have to deal with production costs, including hiring scriptwriters, actors, editors, and other professionals. An ad agency can coordinate this process and even help you design an entire ad campaign, but they’ll charge you by the hour to do so. And since TV ads are far more effective when they’re viewed repeatedly, you’re going to have to buy multiple ads.

TV advertising makes it hard to target

One challenge, of course, is the fact that even niche cable TV channels still appeal to relatively broad audiences: stay-at-home moms, for example, or retirees. Also keep in mind, however, that TV advertisers have a hard time knowing exactly who sees their ads at any given time. This lack of feedback gave rise to the old adage that half of all advertising works but nobody knows which half! This doesn’t mean TV advertising is completely ineffective; it has its time and place. But if your business wants to reach very specific audience groups or access detailed analytical feedback, consider using online advertising instead.

Pros Vs Cons

People decide if they are interested within 10 seconds of seeing a video. So it’s up to you to decide if the pros of Tv advertising outweigh the cons. In advertising, that leaves no time for anything else. Ads on TV need to be compelling from the start. Fortunately, there is a solution for catching your audience’s attention: professional video production. Professional video is a great way to create rich content for your business. We have all the skills necessary to turn your video dreams into a reality. Contact us here.

How To Improve Your Content Marketing

Typewriter

Content Marketing

Content is everywhere. From viewing street signs to reading articles on the internet, content is a major part of our day-to-day lives. Anyone can start a blog and create content, but great content marketing is about creating stellar content with a purpose and strategy.

One of the most important ways to lure in potential clients or customers is to make sure your content is catchy, consistent, and entertaining. Here’s how:

Catch Their Eye

8 out of 10 people won’t read an article/blog if the title isn’t appealing to them. So, focus on creating a catchy, relatable title. Some ideas include: stating an unknown fact that will entice the reader or create a list-style subject line. List-style articles make it easier for people to skim.

Less Content is More

When writing, make sure to keep sentences and paragraphs short. Most people skim over what they read in order to save time. It’s important to be consistent, so keep paragraphs to a 3-4 sentence maximum. Another option is to use bullet points. This way, readers can jump right to what they want to read.

Don’t be boring!

If you want your readers to stay interested, you need to write conversationally. Nothing is worse than reading something boring and awkwardly formal. If you write as though you’re addressing a good friend, people are more likely to be absorbed in your writing.

Educate your prospects.

A blog is essentially a publishing platform for your business. It allows you to speak directly to your prospective customers and educate them about what your business does. Educating is far more powerful, more trustworthy and more relevant to website visitors than pure selling or even traditional marketing content. Education means that you have thought about their situation and can anticipate the questions they may have. It also means that you understand who they are.

Why blogging?

By publishing blog articles, you create relevant content for your site. For some businesses, it’s very difficult to actually update website content and a blog platform provides you with a solution to that problem.

Publishing content on your blog enables you to attract organic traffic to your site. These are new visitors who are finding you because of your content and not because they are searching directly for your business and your company name. In so doing, you are expanding the circle of awareness and opportunity for your business.

Remember that generating blog momentum takes time and commitment. The sooner you start, the sooner you see results. Plan on a minimum of 24 to 50 articles before you can expect to see the traffic build-up.

Why are Videos Important?

In the marketing and advertising world, content is key. Video has recently become one of the most prevalent ways to pique an audience’s interest. Therefore, it’s only fitting to create a type of video that immediately appeals to consumers.

Since the average attention span is decreasing rapidly, it’s crucial to keep all forms of content short, sweet, and to the point. The shorter the content, the easier it is for people to remember it.

Short-form videos have the power to get right down to the point, which first catches viewers’ attention, and ultimately leaves them wanting more.

Another perk of the short-form video is that smaller file sizes are easier to upload. In the end, that saves you time!

How to Create Them

Reevio, a web-based video-making platform, allows you to create and edit professional-quality videos or animations. It has the largest library of templates of any online video software. Additionally, Promo by Slidely lets you create customized marketing videos that include music and logos.

All in all, short videos are the best way to grab attention online. The best part? Shorter equal less work for you!

Have any questions about improving your marketing ventures? Contact us here. 

Videos and Your Content Strategy

videos

People decide whether or not they are interested in something within the first 10 seconds of viewing it. In advertising, that leaves no time for anything else. The 30-second to 1-minute commercials we see on TV and the Internet are rarely watched all the way through. Fortunately, there is a solution for catching your audience’s attention: ultra-short videos.

What They Are:

Short-form videos last about 10 seconds or less. They try to get a message across to its viewers, whether it be an advertisement or just a simple story that encourages a certain behavior, thought, or feeling.

Why Videos are Important:

In the marketing and advertising world, content is key. Video has recently become one of the most prevalent ways to pique an audience’s interest. Therefore, it’s only fitting to create something that immediately appeals to consumers.

Since the average attention span is decreasing rapidly, it’s crucial to keep all forms of content short, sweet, and to the point. The shorter the content, the easier it is for people to remember it.

Short-form content has the power to get right down to the point, which first catches viewers’ attention, and ultimately leaves them wanting more.

Another perk of the short-form video is that smaller file sizes are easier to upload. In the end, that saves you time!

How to Create Them:

Reevio, a web-based video-making platform, allows you to create and edit professional-quality animations. It has the largest library of templates of any online video software. Additionally, Promo by Slidely lets you create customized marketing videos that include music and logos.

All in all, short videos are the best way to grab attention online. The best part? Shorter equal less work for you!

Have any questions? Contact us here! 

Social Media Marketing Trends for 2018

Social Media Marketing

Social Media Marketing

Trends, like seasons, are constantly changing. Fashion trends, for example, are only popular for a few months or years at a time. The same circumstance applies to social media marketing and the digital world.

Since inventions in technology are endless, it’s important to keep up with modern trends and ideas. Below are some social media tips to help keep you up-to-date in 2018.

Video

According to Forbes, more than 80% of marketing consumers would rather watch a live video than read social media updates. The creation of live video streaming on platforms such as Instagram and Facebook allows marketers to reach people in a more modern way. Businesses can post 24-hour video “stories” to their profile, or opt to the live-stream material to their audience. Video is a useful marketing tool that catches the attention of younger audiences, as well as visual learners.

Engagement

Social media marketing is the quickest and most efficient way to reach customers. It’s important to take advantage of this by engaging with them directly. Outlets such as Twitter and Facebook make it easy to keep up with customers by responding directly to their complaints or praises. It’s commonly mistaken that gaining new followers is more important than engaging with existent customers or clients. Social media interaction with followers yields more brand loyalty and gives your business more of a personality.

Have any questions about social media? Don’t hesitate to contact us here! 

 

Visual Content Marketing Facts

visual content

Visual Content Marketing

Discover why you need a better visual content marketing strategy

Content is everywhere. From viewing street signs to reading articles on the internet, content is a major part of our day-to-day lives. Anyone can start a blog and create content, but great content marketing is about creating stellar content with a purpose and strategy. This past year, we’ve seen the importance of visual content emphasized by the changes that occurred across almost every major social network. Including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers with visual content marketing.

Social Media Stats

Tweets with images received 150% more retweets than tweets without images.

On Instagram, photos showing faces get 38% more likes than photos not showing faces

Facebook posts with images see 2.3x more engagement than those without images

57% of teens use Instagram, and nearly as many as (41%) use Snapchat.

46% of marketers say photography is critical to their marketing and storytelling strategies.

34% of marketers selected visual assets as their most important content

73% of content creators plan to prioritize creating more in 2016

Have any questions about visual content marketing? Contact us today! 

Marketing Trends for 2018

marketing trends

2017 is drawing to a close, and it’s already time to start thinking about next year!

The goal of any business is an overall improvement. Therefore, one way to ensure your business stays on top is sticking to marketing trends.

Here are our top 4 trends you should focus your marketing going into 2018.

Social Marketing

It is worth dealing if you invest in social marketing to promote your brand. The social media platform is the one which takes information from you and prevails this information among thousands of people in a few seconds. Such as Facebook’s News Feed. Almost every business today has adopted the news feed.

Smart Content Marketing

Content marketing is all which can win the whole game of marketing in the future. Quality content is prepared to understand the needs of your potential customers. For this, the smart content approach is used by various marketers nowadays.

Content marketing professionals used to add personalization elements in their content in order to drive better performance. To fulfill the needs of your customer you should create customer-centric content.

Video Marketing

Additionally, a video is a key element in video marketing. Whether it is a simple ad, top commercial regarding anything or any other informative thing, videos if embedded into this would surely attract most of the people and provide visually-rich, interactive content to them in order to convey their message.

As a result, the audience takes considerable action towards it and further like it or post it or share it by making use of various social channels viz. Like Facebook, Snapchat, Instagram, etc. The high-quality content video is the demand for the future now.

Automation

Finally, marketing automation is a great tool for marketing which automates all marketing activities easily. It mainly includes behavioral Email marketing, CRM, and web personalization. It allows marketers to use their time and efforts in an efficient way to get potential customers and for lead generation. Therefore, it combines your marketing campaigns across all channels from direct mail to social initiatives.

Have any questions about marketing? Or looking for help improving your marketing ventures? Contact us here!

 

Video Production: Tips and Advice

video production

When it comes to video and television creative production, it’s important to remember that there’s not one aspect more important than the other. All of them play an essential role. With that said, what are some things you should take note of? How can your video production run smoother? Here are some things to take note of.

Plan Ahead

Whether it’s editing the video itself or preparing to write the script. Planning ahead is one of the most important aspects of video production. You should know how you want the production piece to play out, and be prepared for any changes you may have to make. After all, nothing is ever set in stone. For the bigger production pieces, for example, some things are still being edited down at the last-minute. By having a plan for your production piece, the process will go smoother, and it’ll be easier to meet the deadline.

Work as a Team

Regardless of if it’s a short film or a feature-length movie, you’re not a one man army. A successful video piece requires everyone to work as a team. After all, there are numerous aspects of the production process, and you certainly can’t juggle all of them on your own. From editing to shooting, to filming, these may seem insignificant when viewed individually. However, when you and your team put the emphasis on teamwork, these aspects come together flawlessly and are part of the bigger picture (no pun intended).

For more information in regards to video/television creative production, feel free to contact us today at Killerspots.com, Inc. A full creative production house, we’ve been doing radio commercials and video/television commercials in house since 1999.