Everything You Need To Know About Landing Pages

landing pages
You’ve sent out your email campaign, paid to put your ads on every webpage google could find, what’s next? Your website? Well ideally you want your customers to find you, but how will they find whatever specific product or discount or service you’ve just spent so much money on advertising. The answer is landing pages.

WHAT ARE LANDING PAGES?

Landing pages are web pages that allow you to capture a visitor’s information through a conversion form. A good landing page will target a particular audience, like that email campaign you just did. Creating landing pages allows you to target a particular audience, offer them something of value, and convert a higher percentage of your audience into leads. Landing pages can also capture information about who’s visiting your page and what brought them there.
Landing pages also give your offers places to live. Any special offers you might be running have a specific spot where visitors can trade their information for the offer. This allows you to gain some new customers, information about your demographics, and new leads to maybe sell to. The new leads give you fuel for other marketing campaigns. Maybe they didn’t bite on the original campaign, but they were engaged enough to respond, so another campaign might do the trick. Landing pages also give you information on what your consumer base is engaging with, as well as insights as to the effectiveness of your marketing campaign.

WHAT MAKES A GOOD LANDING PAGE?

HEADLINE:

The headline of a landing page is the first thing visitors see when they arrive at the web page. Headlines should be clear and concise, summing up what the offer is in simple, plain words.

COPY:

The copy of the landing page should be simple and short. It should clearly express what the value of the offer or product is in a plain and compelling way to attract the customer. Keeping it short is essential. Having a quick turnover from access to the conversion of the customer is ideal.

KEYWORDS:

Your page title, headline, headings, and copy should have keywords to optimize for search engines.

SOCIAL SHARING:

You should enable links to your social media and links that allow the visitor to share your offer on their own social media. This should go without saying, but you want them to share your products around for you.

HIDDEN NAVIGATION:

You should hide your site’s navigation on landing pages, or at least minimize it. This will reduce irritation for your customer, focusing the page on the specific product or offer the page is promoting. It will also decrease distractions for the visitor, and stop them from easily leaving the page.

CONVERSION FORM:

A simple form that allows your visitor to trade their information for the offered product. Keep it simple, name, email, maybe a phone number if you absolutely need it.

IMAGE:

A good quality image that gives visitors a tangible idea of what they’ll receive. Give them a reason to want to sign up, something to want.

THANK YOU PAGES AND RESPONSES:

After they sign up for your product, send them to a thank you page. If they give an email, send them a response email with either the offer or if it’s a service something of that sort. Be sure to give them a reassurance that you’ll be in contact with them soon.

SOME FINAL THOUGHTS:

The more conversions on your page, the better. While this may seem simple, it is important that every offer you have has a landing page. This allows you to track the numbers of separate campaigns you’re doing and how successful they are. Minimize the distractions. Earlier I mentioned that you should do away with the navigation links of your website, and that’s to reduce the distractions. The entire point of a landing page is to get the visitor to sign up for your product, reducing the complexity and extra links on your page will help to achieve that. Keep the page “above the fold.” That is don’t make the visitor scroll on your page. Keep everything on a single page that sells everything at once. This makes it simpler for the visitor to sign the conversion form and the simpler the better here. Have any questions? Contact us here!

3 Fall Marketing Tips for Your Business

Fall is the season of change. It’s a great time to update your strategy and promote your business with some fall marketing tactics.

Read on to find our 3 favorite methods for marketing your business in the fall.

1. Photo Fun

A fun idea for fall marketing is to invite your customers and followers to engage in a photo contest.

You could have them post pictures of their favorite fall activities, like jumping in piles of leaves, picking apples, going to a football game, or anything else!

It’s even better if you could have the activities align with the products or services you offer.

2. Go, Team!

Fall is also the time of big team sports. Basing promotions, deals, and sales around games and events are a great way to market your business in the fall.

You can base promotions on local, college, or big team games. Examples of ideas you can try are having a discount or sale if the local or college team wins their game. Or you could offer a percent discount based on a star player’s number every game day or every home game.

3. Happy Holidays!

Fall is a marketing season filled with Holidays. Halloween and Thanksgiving are 2 of the major Holidays, but you don’t just have to focus on them.

You can make your business stand out with fun, social media friendly holidays unique to your business, like a “National Taco Day” sale or an “International Coffee Day” sale.

Are you looking for assistance in your marketing strategies or ventures? Contact us here!