How To Improve Your Search Engine Ranking

search engine ranking

How To Improve Your Search Engine Ranking

Here are important factors when trying to improve your search engine ranking.

Keywords are key

The first step to choose the search term or phrase you want your page, blog post, or website to show up for. If you’re writing a blog post on the best ways to grill a burger, you’ll need to find out what people are actually searching for to find that answer.

What makes a good keyword?

The answer is both broad and targeted keywords. Search engines will associate specific keywords with their more general phrases. When you use both on your site, it will help the site become an authority on the subjects you discuss.

A general term may yield a higher search rate than more specific terms, but search engine ranking for a target keyword phrase will give you a higher conversion rate.

Where to include the word?

It’s important to include your keyword in all of the necessary locations to ensure your page ranks for the word. First, your page title should contain your keyword. You should include it and make the title interesting enough that people will want to click on the title to read your blog post or webpage. An engaging title can help you pull in your audience and turn them into customers with your engaging content.

Including your keyword in a header will not only help you organize your page but will help it rank. This organization is helpful not only for people in skimming blog-post articles but it’s also helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.

Next, if your blog post contains images, you can use them to cement how Google will crawl your page about your post’s topic. There are a couple of ways to do this. You can change the image name and the alt tag.

To change the image name, simply change the name of the image on your computer before uploading. Instead of a file called “2831274.jpg,” you can rename it something like “juicyburger1.jpg.”

The “alt tag” is something you designate after you upload the photo to your website. Without getting too technical, the alt tag is simply the text that the web browser will show if the photo can’t load for some reason.

Research your competition

Good content is better than none, but bad content is worse

Now that you know what your competition looks like, it’s time to create the content that is going to blow those folks out of the water. This is perhaps the most difficult part, but it’s the most important. Your content needs to be engaging for the reader, and written so that your audience and Google can understand it.

Links for Search Engine Ranking


If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content is linked to internally by other pages on your website.

Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.


Okay, finally we’re finally at the big one: external links.

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn’t it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

While producing incredible content may get you some links, the truth is, you are going to have to do some “link building.” This means reaching out to other website owners in the space to ask for links.

Have any questions on how to improve your search engine ranking? Contact us here.


SEO Basics Every Business Owner Should Know


You may have seen it somewhere before. On LinkedIn, in an article somewhere or in a free webinar you joined. The word SEO is commonly heard in the realms of marketing, website design and a multitude of others.

But do you know what it stands? You know it’s important but…

What is it?

SEO is a noun and stands for Search Engine Optimization. But that does not really answer the question. Let me put it this way, go ahead and Google your name, now count how many hits lead back to you. Generally, your hits are Facebook, Linked-in, Instagram, or maybe you’ve had a news article written about you: these results are your personal SEO.

Now apply the same concept to your business. The more times your name pops up in an organic search, the more likely your website is to be clicked. This is simple psychology. The more something is right in front of a client the more reliable it seems.

How does it work?

Search Engines like Google, Bing, and Yahoo comb through your website looking for keywords and phrases. Go back to Google and type in, “Two houses divided.” I’m willing to bet most all of your search results had to do with Shakespear and Romeo and Juliet. Weird, right? You were not looking for either of things.

In order to make this work for your business, you need a clear picture of what people are looking for when they need your services. Keywords are worth their weight in Antimatter (the most expensive substance per gram). Once you discover what words and phrases people use in their searches, embed them on your website. Every page should its own list of keywords for search engines to locate.

Why do you need it?

That’s the easy part! The majority of website traffic comes directly from search engine results. This is because search engines represent the most popular way of navigating through the World Wide Web. With proper SEO optimization, the flow of traffic will lead directly to your web page.

Interested in learning more about SEO? Or improving your own? Don’t hesitate to contact us!