Facebook marketing has become essential for any business to have a strong social media presence in the digital world. With over 2 billion monthly active users, there’s no reason to leave this section of your audience potential untapped.
To get started, here are 4 of our favorite tips for your small business to succeed on Facebook.
Post to Facebook at non-peak times
Every time someone visits Facebook, they could have on average 1,500 potential stories to see from friends, people they follow, and Pages. A majority of these posts published during the day with peak times between 8:00 a.m. and 6:00 p.m. ET.
Engage your fans by asking questions
One of the most popular post types on Facebook? Questions.
It’s one of the recommended strategies by Post Planner, and anecdotally it makes a lot of sense for getting more comments, likes, and interactions from the community. The thinking goes that as Facebook notices people engaging with your content, future content stands a better chance of reaching more people.
Social networks aren’t always the first thing companies think while building local marketing strategies, but Facebook advertising is an exception.
It’s an inexpensive way to advertise your business to the target audience. Like Google, Facebook also knows to buy and click patterns of all their one billion-plus users. They are experts in putting the ads in front of a relevant local audience.
Visual Content is King
Facebook marketing has turned into a very visual realm. Pictures and especially video are gaining more reach on average than text-based posts.
As humans, we are much better at remembering pictures than words. When you post a text-heavy post, your customers will only remember 10% after a couple days. But if you add in a picture, they’ll remember 65%. Your posts will have much more impact if you included a relevant image or graphic with it.
Have any questions about Facebook marketing or your strategies on other social platforms? Contact us here!