Google My Business is a free tool that helps businesses and organizations manage their online presence on Google. It helps customers find your company’s information, such as hours, recent updates, photos, etc. Also, it allows you to respond to reviews, update information, and add posts.
Why use it?
Having a Google My Business sidebar appear after someone searches for your business makes it appear more professional. It can also improve its local rankings. Additionally, it provides viewers with quick and short information so that they don’t have to dig too deep to find what they are looking for.
Advantages
With the new Posts feature, users can create and update more information on the business sidebar. For example, posting about sales, promotions, or upcoming events is a good way to attract customers.
Recently, Google added a Q&A feature, which displays frequently asked questions to viewers right away. This makes it easier for them to decide if they are interested or not. In addition to Posts and Q&A’s, Google has created a real-time chat mode with customers and businesses. This allows for more client engagement and increases brand loyalty.
In short, Google My Business is a great way to keep your small business or organization at the forefront of peoples’ minds.
Want to find out more about best practices on Google? Ask us!
