Holiday Radio Commercial Ads: How to Sell Your Business This Holiday Season

commercial ads

This holiday season, making sure their business is ready to drive more traffic to their online or brick-and-mortar store to help people check off their gift lists, take planning and preparation. As with most businesses across the country, they’ve probably been planning for months on what to stock their shelves (real or metaphorical) with to ensure the greatest shopping experience possible! How are they planning on telling the world what they have available this holiday season? With consumer behavior regularly changing and entertainment options fluctuating just as often, what is the best way to reach the most people possible? Radio is still the most used platform on the market in the United States, and radio commercial ads are generating more revenue than ever!

That means they get more bang for each advertisement they place during the holiday season! But don’t go into the process without a proper understanding of what makes a great holiday radio ad! This comprehensive radio ad review will ensure they know how to create a great ad and how to sell their business this holiday season and any other day. Read on to learn more!

Is Radio Still Relevant?

In short, yes, radio is still incredibly relevant! On average, radio reaches more Americans every week than any other platform available. Radio isn’t generally age-specific, and it’s something that most people utilize anytime they’re in their vehicles.

It doesn’t matter what type of music the user prefers; there are generally a few radio stations in their area that they can program for regular use. Then, as they move from one broadcasting area to another, they can scan to discover new options! 

The four most common benefits of radio are:

  1. Radio is a portable medium that people can utilize almost anytime and almost anyplace
  2. Radio is a FREE, advertiser-funded, media service where people can listen to music, stay up-to-date with current events, and learn about their local area
  3. Radio continues to adapt to changes in technology and user trends
  4. Radio is inclusive of age, gender, race, and any other demographic to provide numerous options for individuals across the country

The Elements of Great Holiday Radio Commercial Ads

Creating holiday radio ads for business requires strategy, professional production services, and an engaging but creative message. To create the right type of story for radio, take some time to understand what they’re trying to advertise and then consider their target audience would want to know about their product or service. Whether their goal is to drive more traffic to their website or in their store, they can achieve them with expertly crafted holiday commercials!

Finding the right way to send our message is a process of creative teamwork, testing different approaches, and analyzing the data. But when it comes to improved performance for the holidays specifically, they need to bump up the whole process to stand out amongst their competition! Check out these ten tips for creating a killer radio ads campaign this holiday season!

Tip 1: Don’t Skimp on Production Value and Voiceover Talent

One of the first places many businesses want to cut costs is professional production quality and voiceover talents. However, it’s important to remember that a sophisticated radio ad will build credibility with new potential customers. From subtly placed music and sound effects to accurately annunciated business names and offerings, these are the professionals in their industry for a reason!

Tip 2: Highlight What Makes Them Special

A holiday radio ad isn’t the place to play things humble or subtle. Take some time to shine the light on what makes their business different from the others and find a way to tell a story that will connect with the audience. The holiday season is a great time to focus on sentimentality, so don’t shy away from going for a heart-to-heart reaction,

Tip 3: Walk the Line Between Emotion and Logic

While it’s essential to create an emotional reaction, they also need to appeal to the logical audiences to ensure they cover all of their bases. Few people make a purchase based solely on an emotional response, but it is an excellent way to catch their attention! Highlight why they need their product or service specifically, and marry their logic and emotion seamlessly.

Tip 4: The Value of Articulation

Next time they listen to the radio, take a moment to focus on the commercial voice actors’ delivery of their message. The more articulate and well-timed their delivery is, the more appealing the messaging will be to listeners. Ensure their ad is clear, concise, and precise because they only get a set time to deliver their message.

Tip 5: Keep it Simple

They only have 60-seconds or less to make a connection, advertise their business, and keep their listeners attention. If they stuff too much in, the listener will be overwhelmed, but if they don’t give them enough information, they will be confused! Focus on making one good point in their ad and then build the dialogue around that point.

Tip 6: Use Music to Enhance the Message

While visual mediums can use emotionally moving pictures or videos to connect with their viewer, radio requires a different technique. The listener must build a visual in their mind while they listen to their ad, so make things easier by setting the tone with carefully selected audio. A catchy jingle or sound specific to their business is a great way to connect all of their holiday radio ad campaigns.

Tip 7: Understand Their Audience

They need to understand their customer to connect with them in a truly authentic way. Too often, people cast a wide net in an attempt to catch as many people as possible, but with broad advertisements, they’re less likely to grab anyone! Authentic, personalized messaging is the best way to create the best promotions.

Tip 8: Mention Their Offer

Whatever their call to action, or purpose, for their ad is, make sure they mention it in their ad! A simple, compelling call to action that tells the listener what they want them to do is the best course of action. Don’t use confusing language, and ensure the offer they make is backed up when it matters most.

Tip 9: Grab the Listeners Attention

They only get one chance to grab their listeners’ attention, so they need to create a hook that sells the ad, and ultimately their business! Their audience is bombarded with advertisements during every commercial break, so they need to immediately grab their attention and provoke their interest, curiosity, or imagination. The first 5-seconds of their ad are the most important so use them wisely!

Tip 10: Answer the Right Questions

An expert advertiser’s tool is always to make sure the ad answers the listener’s question in the simplest way possible. It’s vital to always advertise to the broadest audience possible while still focusing on their targeted group to increase conversions. 

An expert ad will answer the following questions:

  • What’s in it for them?
  • How will it make their life better, happier, or easier?
  • Why should they buy from them instead of their competition?

Why Should They Advertise on the Radio

In a world where digital marketing and social media are seemingly everywhere, many businesses are missing out on the importance of radio commercial ads. This holiday season, radio advertising is an affordable, quick, and targeted way to reach the masses.

With people utilizing radio more than ever, it’s an easy way to remind past customers that they’re still around and introduce themselves to new ones! Identify the best times to play their ads and focus on when their audience is most likely to hear what they have to offer, leaving the other time slots to other advertisements.

Where to Start

Are they ready to create a killer ad for this holiday season? Start by identifying which specific item or service they want to promote, then build the ads around that. Create a hook that will grab the listener’s attention and remember to find a way to include the holiday for an emotional connection. 

Don’t forget about the accurate annunciation, the inclusion of rightly-timed music or sound effects, and keeping things simple. They only have 60-seconds or less to get their message across, so they should keep things simple and focus on delivering the message to someone who isn’t an expert in their field.

If they need additional guidance or are curious about obtaining expert assistance in creating their ad, have them contact us for more information! For more details on advertising their business and how these different marketing approaches can help, check out our blog for more insightful articles.

7 Customer Service Tips for Helping People Over the Phone

customer service tips

60% of people in in need of customer service prefer to call than to communicate using any other support channels. On a phone call, a person can get more information faster than chat support. A person can also interpret the tone and the vocal queues from the other end of that phone call.  Some people prefer to hear a voice rather than read a message.

Communicating with a customer over the phone can be very difficult. This is because messages can be misinterpreted and muddled when talking to the person on the other end and without visual contact. Therefore, there is a need for good phone call etiquette.

For the phone call support to continue growing in popularity and have a competitive advantage over chat support, there is a need to improve the experience.  Here are seven phone customer service tips to improve on phone etiquette and have better telephone communication skills.  

1. Adopting a Positive Tone and the Smile Effect

A customer will feel more comfortable on the call if the customer care representative on the other end projects a natural, enthusiastic, and attending tone. They must also control their pitch and the rate of their speech.

If the customer care representative speaks at a rate beyond 130-150 words per minute, the client may not understand what they are saying.  Anything lower than 130 words per minute may seem to the client like the customer care representative is slow and very lazy. 

Controlling and balancing one’s pitch is also critical because a high pitch is considered youthful and does not portray the person as authoritative. A low pitch is harsh for any person listening.

For a person to sound interested and natural, they have to find a middle ground for their speech rate and pitch. They must also vary their inflection and avoid using a monotone that’s boring and less enthusiastic.

When answering a phone call, it’s always advisable to smile. As they say, a smile can be heard on the other side of the call.  Your voice will be warmer and friendlier when you speak with a smile. Smiling as you greet the caller, ensures that the conversation begins positively and creates leeway for a pleasant and productive exchange. 

2. Sincerity

While offering customer service, all conversations must be sincere and genuine. While starting the conversation, say hello and avoid the scripted greeting that sounds inauthentic and artificial. After saying hello, introduce yourself, the company you work for, and offer your assistance.

When working on a switchboard or answering a transferred call, it’s important to indicate the department you are part of so that the client can be assured that you can help.  By doing this, the customer will be at ease, and they will know that you are there and ready to help. 

Never use phrases like “I can’t do that”, “just a second”, or “I don’t know” because they connote negativity.  Instead, always tell a caller what you can do and always specify how long a task will take to complete. 

Being sincere and positive while answering a caller’s questions calms them and leaves them satisfied at the end of the conversation.

3. Courtesy While You Put a Caller on Hold

When you need to put callers on hold, you must ask for their permission first; it’s also important that you give them the option of either leaving a voicemail message or waiting. When putting them off hold, it’s advisable to thank them for waiting in line. This assures the caller that you respect their time.

4. Enunciation and Use of Verbal Nods

When on-call, do not use jargon or complex words; instead, use simple words and phrases. Speak clearly, avoid using filler words and slang because they reduce the quality of that conversation. Eating or chewing during a conversation leads to an inaudible speech. To optimize your customer service, avoid these practices. 

Words like “I see”, “ah”, and “right” are examples of verbal nods. They are the tiny utterances a person makes while listening to another. In a phone conversation where there is no visual feedback, these words must be intensified.

 A skilled phone representative occasionally throws in these words to assure the caller that they are still attentively listening. 

5. The Use of a Caller’s Name

A person’s name to them is the most important and the sweetest sound in any language. Using a customer or a caller’s name in the conversation provides a warm personal touch. People love it when they hear a customer care provider address them by their name.

A person on either side of the phone call can easily get distracted. A customer care representative must then use the name of the caller to recapture their attention. Name showering or name-calling is sometimes overused or overdone to the point of sounding awkward. At this point, it’s advisable to let go of the name showering.

6. Listen and Be Prepared for Objections

When dealing with either inbound or outbound calls, a customer care representative has to learn to listen more and answer questions precisely. A caller can read the authenticity of the brand by the way the customer care representative articulates themselves.  

It’s also possible that the caller will not always agree with your answers, therefore be prepared to listen, reason with, or counter without getting irritated.  

7. Customer or Caller Satisfaction

Before hanging up on a conversation, the caller’s concerns and questions must be answered. Ask the client if there is anything else you can help them with, and if there is no, then provide information that they may need to know in the future as long as it’s relevant.

Share all the necessary information they may need, like if they need to call back whom they should talk to and at what time. And lastly, wish the caller a nice day or tell them that it was nice talking to them. This makes the customer feel like you happily helped them, and if need be, you would happily serve them again.

Why Are These Customer Service Tips Crucial?

Efficient phone call skills are crucial because they result in productive relationships that ultimately lead to increased sales and services. When handling clients on the phone, one must remain confident, remain positive, and empathize with them when necessary.

Once a client realizes that they were treated with consideration, care, and courtesy. They will come back for repeated business, and they will refer their friends to you. 

To learn more about business call etiquette and more customer service tips, visit our website.

How to Create a 5-Star Studio From Scratch With a Green Screen Studio Rental

green screen studio

Whether you’re looking to a be a Hollywood movie director, or you’re a business person looking to create a new advert, a green screen studio rental can be exactly what you need to get you there.

Shooting in the great outdoors can come with several problems. You also might need your own space to think through and experiment with your ideas properly. You may not have even heard of what a green screen studio rental is before!

This blog post will help you with all these questions and more. We’re going to outline how a green screen studio rental works. Then, we’ll give you a list of the benefits they’ll provide when it comes to shooting your new advert.

What is a Green Screen Studio Rental?

Let’s get this question out of the way first. If you don’t know what a green screen studio rental is, it’s fairly self-explanatory. Essentially, green screen studio rentals allow you complete access to your own fully green-screened room.

It’s similar to renting out a recording studio if you’re a musician. You can rent out a green screen studio by the hour or for the entire day, depending on how long you’ll require. 

You can then do pretty much anything you like in the room, within reason. You’ll have access to a professional camera and audio equipment, so you don’t have to bring any cameras with you.

The best green screen studios will also come with additional space, like private dressing rooms. Some even have conference rooms and a large number of parking spaces. These are essential if you have a full cast hired for your video filming. 

With the right studio, you can house an entire crew for a shoot, or just handle something small on your own.

A green screen studio rental can allow you access to Hollywood-quality space and equipment at a fraction of the cost it’d be to create your own. You can also work with the professionals at the location, who can help guide you through anything if you need it.

Now that you know what a green screen studio rental is, let’s highlight the many ways in which they can benefit your advert shoot.

You Don’t Have to Set Anything Up Or Have Any Equipment

Setting up your own green screen room can be complicated. You’ll need to first ensure you’ve got the right color green screen material, to begin with. Then you have to properly pin it to your wall if you even have a wall that’s big enough!

A badly set-up green screen can make your advert look unprofessional. You might have a saggy corner, which messes up the image.

You also might be filming on inferior equipment. That can decrease the final quality of your footage and can make it hard to add that level of polish you need to show off.

But if you hire a green screen studio, you don’t have to set any of this up yourself. You show up at your booked time, and your green screen will be there waiting for you.

You’ll also have access to high-quality filming and audio equipment. This kind of kit could cost you thousands of dollars if you bought it yourself. If you don’t regularly film, this is a cost that simply isn’t viable for most businesses.

But with green screen studios rentals, you have the equipment for the shoot and then leave it all behind. It makes the entire shoot far less stressful than it would be if you’re setting all this up and sourcing the equipment yourself.

That means you can focus your time on what matters – the content of your advert.

Audio Perfection, As Well As Visual

Everyone considers the importance of good visuals when filming. But not a lot of people think about how important the audio quality is to the finished product.

YouTubers often record using their smartphones these days, creating poor audio quality if not touched up later. By doing this, you’re spending more time than you need to in post.

With a green screen studio rental, you’ll have access to professional-grade audio equipment, which are, again, already set up for you. That means the audio of your film is already taken care of.

Most musicians book out a separate recording studio for this very reason, why should a business advert be any different?

The Freedom of Green Screen

Another benefit of booking out a green screen studio lies in the green screen itself. Green screen technology is still used in major Hollywood blockbusters today to simulate high-tech special effects.

By using a green-screen, you can let your imagination run wild. You can set an advert in unprecedented settings, which wouldn’t be possible otherwise. 

You could include a background showing a different country that you don’t have the budget to visit. Or, it could include a fantasy or sci-fi setting.

The possibilities are limitless when it comes to using a green screen studio for filming. This level of freedom can work wonders when it comes to brand awareness.

You’re able to create something that really stands out from other adverts currently around within your sector. It is a brilliant way of showing your customers the unique things your company has to offer.

It also means you’re using a proven visual technique while creating your advert. It ensures your advert will look professional while also standing out. With a company studio rental, you can achieve this professionalism whilst doing exactly what it is you want to do.

Complete Control Over Filming

Another brilliant aspect of green screen studio rentals is the ability to control the environment completely. As long as you book the studio for a long enough time, you’re able to do whatever you like within that setting.

You won’t be disrupted by pedestrians who are fascinated by your camera. In fact, there won’t be any external disruptions at all. 

The whole point of a green screen studio is to provide you with a quiet, controlled space to conduct your filming. A green screen studio building will have been built to ensure you have access to everything you need to film.

It can include additional spaces like conference rooms to plan out your storyboards or rehearse your script. You’ll also, in the best studios, have access to experienced members of staff who can help you have an added level of control over the shoot.

Additionally, it can include operators who are tasked with keeping track of the equipment. Or, it can include a studio manager if you’d like some additional expertise when it comes to staging and filming.

This level of control over your environment means filming itself can run smoothly and efficiently. An advert that might have taken you weeks to finalize can be completed in a matter of days.

Multipurpose and Time-Conscious Film Location

Green screen studios are perfect for business filming because of their multi-purpose nature. Yes, they can be great for adverts, but have you considered creating informative videos to be embedded on your company website?

How about starting up a YouTube channel for this very purpose. Or, how about doing a demonstration video for your product to explain its functionality?

All of these forms and more are possible with a green screen studio. The flexibility offered by the green screen itself can make it perfect for informative videos. You can simply add large text or visual cues in post to refer to certain aspects of the film.

But they’re also brilliant for creative backgrounds if you want to make a traditional film-style advert for television. Whatever you’re thinking of creating, a green screen studio can make it a reality.

You’ll also be able to book the space for long enough to ensure this is possible. With filming on location, you’ll likely have a set number of days to complete filming. If you don’t account for long enough, you might have return travel booked with only half your advert completed.

With a green screen studio, time is on your side. Green screen studios allow you to book an additional day in the studio to film those odds and ends. That is particularly helpful when it comes to editing your video, as you might realize you need some additional scenes to help your advert become the best it can be.

Where Can I Find Out More About Green Screen Studio Rental?

We hope this post has explained the many benefits of green screen studio rental. We know, however that you likely have many more questions. Maybe you’re screaming, ‘where can I find a green screen studio near me!?’

Panic no longer, as Killer Spots Agency has you covered. Not only do we provide extensive radio ad support and jingle production, but we also offer our own green screen studio rental.

To find out more or obtain a quote, make sure you contact us directly via our website.

The Voice Behind the Image: How to Be a Voice-Over Artist

how to be a voice over artist

Has anyone ever said to you, “Hey, you have a nice voice”?

It’s not something we really pay much attention to, especially when it’s our own.

But what if your voice was so good that it couldn’t be ignored?

What if it could earn you a decent living right from the comfort of your own home?

In this article you’ll discover how to be a voice-over artist, the training that’s involved, and how you can find a job doing it.

So if you’re looking to get your voice out there, let me show you how…

What is a Voice-Over Artist?

A voice-over artist is the performer that is never seen. The man (or woman) behind the curtain.

They deliver a narrative that captivates a target audience, and it can take on a variety of different forms.

It could be for an audiobook that is warm and comforting, igniting the imagination of the listener.

It can be for TV or radio advertisements, designed to capture attention and sell a product or service.

Or it could be that voice you hear waiting at the train station, or on the phone while you’re on hold.

While we all have a voice, not just anyone can be a voice-over artist. Some of the best come from a background in acting or radio, where speaking with flair comes naturally.

That’s not to say it cannot be learned and developed by yourself…

Finding Your Voice

To start off, you’ve got to be able to speak clearly and eloquently, so that your audience can at least hear and understand you easily. Many actors have speech coaches and practice reading scripts to create a particular tone, cadence, and quality that truly resonates with the listener.

For many it’ll depend on the job, whether it is to be formal and informative, to drive home a sale, or to bring a character to life, off the page and into the mind of the listener.

A good voice may be heard, but a great voice makes you pay attention. This is one of the many reasons why it is highly effective in advertising media.

How Can I Improve My Voice Acting?

Just as a painter develops their skills through different mediums and regular practice, training your voice in various ways is a great way to practice your speaking skills.

This could be in the form of reading aloud to others, presenting to groups of people, teaching a subject you’re passionate about, acting, or even reading stories to children.

There’s all sorts of different ways to use and develop your voice. So experiment, try things that make you uncomfortable, and your skills will no doubt improve in time.

The more adaptable you are to different scenarios, the more employable you’ll be.

How to Be a Voice-Over Artist

The good thing is that voice-over work no longer needs to be done in a studio, as many artists are now recording from home.

This makes the job far more flexible than it used to be, but it also means that it’ll take a little more time and effort from you.

Aside from a good voice, you’ll need to know a bit about using recording equipment and audio software. You’ve got to be organised, committed, and driven to find the work, complete the tasks and manage your schedule accordingly.

If you’re after some training you can find lots of videos on YouTube or courses on Udemy. 

And if you want to get a good idea of what clients are looking for, check out this guide from Debbie Grattan.

Once you’re all prepared and practised, it’s time to get out there to find the work.

Voice-Over Casting

Most voice-over work is paid per project rather than at an hourly rate. And if you’re good enough, some employers will even provide you with ongoing and recurring jobs.

As a lot of voice-over work can be done from home, you can sign up to an online marketplace where you can apply for all sorts of jobs.

Some of these include:

  • Voices / Voices 123 – both provide a wide range of different voice over jobs.
  • Findaway Voices / ACX – for lots of audiobook and other narration jobs.

If accepted, you will be asked to audition for the role for which you can submit a video voice over or an audio file.

There are lots of advertising and talent agencies looking for great voice-over artists, and you can find out exactly what they’re looking for.

To give you a little more insight, Bunny Studios has an excellent article here on five tips for selecting voice-over talent, which is well worth a read.

Additional Voice-Over Tips

  • Get yourself a good microphone that connects to your PC and download some free recording software like Audacity. Here’s six tips on how to make better audio recordings.
  • Create a dedicated work space at home that is quiet and free from distractions.
  • Contact companies such as film and TV studios, radio stations, and ad agencies directly to find out if they need any voice-over work. Here’s 12 tips on what people are looking for.
  • Branch out on your voice skills and demonstrate the different areas you can work in, such as translating, transcribing, character voices, or singing jingles.
  • Create a website and maintain an active social media presence to advertise your services, showcase your work, and quite possibly be headhunted!

The Last Word

Hopefully you now have a good idea about how to be a voice-over artist and what it takes to really make it.

Remember, it takes a lot more than simply having a nice voice. You’ve got to practice consistently, develop the surrounding skills, and always be professional in your approach.

There are many advantages to starting a career as a voice-over artist that you may not find in most jobs, from more flexibility to new and exciting opportunities.

So if you have the drive, the passion, and of course the voice, it’s time for you to speak up and be heard!

Head on over to Killer Spots Agency now where you can apply to work as a voice-over artist today!

How to Write a Jingle for a Business — One Customers Won’t Forget

how to write a jingle

A truly successful jingle is a triumph of marketing. It can propel unknown companies into household names, embedding itself in the minds of whole generations. Yet the simple jingle is a hard concept to get right.

If you are thinking of writing your own advertising music, it may help to have some guidance before you begin. We give you our top tips from our team of staff experts on how to write a jingle. 

Leverage the Sonic Logo

The world is filled with sonic anaphones, though many people do not understand what they are. The three notes that rang out on the Intel adverts? The sweeping tones that play as your X Box boots up?

These are sonic anaphones, more commonly known as a sonic logo. They could never be described as a melody as they are too short. They very seldom have lyrics, and if they do they are barely a company name. 

However, they manage to sum up a company in the choice of notes and musical elements they are combined with. These clever, short sounds that represent your company can be dropped in subliminally and without notice. A good sonic logo is a powerful marketing tool when used within a jingle. 

Match your Genre to Your Audience

To accomplish this, you need to first find out your audience. If you are at the stage of producing a jingle, you probably already know this. If not, do some marketing before you begin and consult the public. 

Once you have this, match the genre of your jingle to your consumer. Are they young and energetic? Then consider a dance or hip hop based jingle.

Applying the same logic, your genre must also reflect your brand and advertising aesthetic. If a product is aimed at a rural audience, you may consider country music. It could be that you are composing for a high tech, state of the art company that needs sleek, electronic synth-based music to reflect this.

Choosing the Correct Musical Elements

Once you have matched the genre, you need to concentrate on your musical elements. These are additional components that make up a piece of music. The dynamics, instrument choice, tempo, and other elements all add to the overall feel.

As an example, a jingle to promote a relaxation product would need to be soft, with a slow tempo and gentle string instruments. Banging drums and blaring brass sections would not reflect the product that was being offered. Brainstorm the adjectives you would use to describe your company and make sure it is reflected in the music. 

Research Competitor Jingles

It is very likely that your competitors already have a catchy tune composed by a jingle writer. If they don’t, you are already one step ahead of them. Listen to their advertising and write down the successful and less successful parts of their jingle.

You now have two choices. Either go with something that matches the theme and tone that they have created, or go for something totally different.

A different jingle would set you aside from competitors. However, the downside could be that it does not match your company image and alienates your customer base.

Write Lyrics that Sell your Product

Lyrics are extremely hard to write. You want to write something poignant and meaningful without being overly cliche or cheesy. Luckily, you are writing a jingle and not a song.

With a jingle, you need to sell your product, then sell it some more. Let people know what you do, how you do it, and why they need the product. Tell them the problem you can solve and what they are missing out on if they do not take part. 

Think of all the memorable jingles from TV and radio. Every one of them is over the top.

How to Write a Jingle with a Killer Hook

This part is slightly harder. You need to have a killer hook that people will be singing all day long. On top of that, it needs to reflect the business image and needs.

For this, utilize musical intervals. An interval is a gap between the notes on a piano. Each one imparts a different meaning in the ear of the listener. 

Action films always include an interval of a perfect fifth, because it makes the listener’s brain think of strength and power. One key difference and you can be summoning up thoughts of malicious evil and devil worship, so choose them carefully.

Use interval combinations that reflect your aesthetic within your hook writing. The simpler you can get it, the more impact it will have. 

Record More Than One

When you create your jingle, especially if it is for a client, always have more than one idea. You may think you have written the greatest advertising music ever, but others may think differently. Ask the opinion of several unbiased people which they think is best.

Once you have narrowed it down to one idea, you can begin to flesh out the rest of your parts. You can begin to tighten the lyrics, add extra instruments, and turn the advertising world upside down. 

Still Struggling?

Are you still struggling with how to write a jingle? It is not as easy as you would believe and sometimes it may help to just hire an expert. We have a wide range of options in radio and TV production that would be a great fit for your business.

Message us and book a consultation or ask for advice today. Alternatively, visit our blog for more information on how to write a jingle and get started today.

5 Surprising Ways Radio Advertising Can Boost Business

radio advertising

Radio advertising has been around for a long time, but it has not lost its potency. If anything, radio ads have become more helpful to businesses in recent years due to the advent of online radio advertising.

92% of Americans listen to the radio each week. And 25% of listeners become more interested in a brand after hearing an advertisement for it. This can make a huge difference for your brand.

Radio ads can be critically helpful to the success of your business. But some of the ways radio advertising can help you might surprise you. If you have not considered radio advertising for your business, you might be missing out on the ways it can benefit your brand.

Keep reading to find out the five surprising ways that radio advertising can help your business.

1. It Helps You Reach Your Target Audience

Radio advertising is one of the most effective ways of reaching your target audience. You already know who your potential customers are. Radio lets you reach them directly. 

Not all radio stations are created equal. Every station will have a target demographic of listeners. You can discern what that target demographic is by the type of radio program the station produces. By choosing which radio station to advertise on, you are targeting your potential customers directly.

Additionally, radio stations have a local focus. On-air radio will target a specific city or region. This is truer for radio than it is for television.

If your brand has a local focus, you stand to benefit substantially from radio advertising. This is because your ad will be geographically relevant to every listener you reach.

If your brand has locally based locations or events, on-air advertising is very effective for publicizing them. You know that the listeners live in the vicinity of your brand, and can attend your events.

At the same time, radio has a wider reach than some other modes of targeted ads. Radio ads can reach anyone in the region with interests related to your brand.

In summary, radio advertising can be incredibly beneficial to your business because of its wide reach with a targeted focus.

2. It Induces Cognitive Thinking

Watching television can be a passive experience. Same with scrolling through your phone. But really listening to a radio program requires active listening.

This engages the cognitive part of your brain.

Cognitive skills help you do things like think, learn, reason, and remember. You want listeners to be engaging in these activities when listening to your ad.

Active listening means that listeners are actually engaging with your advertisement. This does a few things that can be helpful for your brand.

First, it creates better retention. Even if listeners don’t immediately seek out your brand, they remember your advertisement. When they need a product or service like yours, they are more likely to seek you out, because they have heard of you.

For more information on how to make your advertisement memorable or unique, click here.

Second, listeners are more likely to think about your service or product and whether they need it. Even if it hadn’t occurred to them to seek out that service before, they might now.

Radio has traditionally been called the “Cinderella medium.” This is because when things go right, the results can be incredible.

One of the reasons it can be so incredible is that the radio can be heard from pretty much anywhere. Think about it: most people listen to the radio when they are in their cars, traveling from place to place.

This can be beneficial in its own right. If your target customers are listening to the radio while they are out running errands, they are already in the buying headspace. If they are thinking about shopping when they hear your ad, they are more likely to seek out your product or service.

3. It Can Bolster Your Online Presence

Radio as the “Cinderella medium” has never been truer than it is now.

In addition to listening to the radio in the car, you can now stream radio programs and stations on the internet.

Some people think the radio is outdated because many people don’t have traditional radios in their homes anymore. But they are wrong.

Even though many people don’t have a traditional radio anymore outside of their car, many people have a smartphone. And if you have a smartphone, you have radio access.

This is great news for online brands. When your ad plays via online streaming, it can be paired with an advertisement banner. When listeners want to know more about your product or service when they hear your advertisement, they can click on the banner. From there, they will be led to your product site.

This can help you make a sale, or even gain social media followers if you link your banner to an Instagram or Facebook page. Before long, you will be able to advertise to your target customers from multiple platforms.

It also allows your brand to engage with listeners in multiple mediums. By listening to the audio advertisement and then seeing your graphic banner, they are engaging two of their senses with your brand. This means that they are more likely to remember you.

4. It Personalizes Your Brand

Given the choice, consumers will always opt to support a brand that they have a personal connection with. Radio advertising gives you the chance to form that personal connection.

It gives them a chance to know you, and to know your voice. This is why it is helpful to have consistency amongst your ads in terms of whose voice the consumer hears.

It might be your voice, as the business owner, or it might be a voice actor, standing in. Either way, it gives your brand a personal touch. Before long, consumers feel like they know you.

By introducing a voice to your audience, it helps you create an identity for your brand. Consider producing your advertisement with professionals who can help you craft that identity for your target customer.

This is the best thing that could possibly happen to your business. Consumers are more likely to go with brands they trust. By offering up a human side to your brand, you are inviting them to trust you. 

We know by now that advertising is more effective when it engages emotions. By triggering memories or images or by telling a story, effective advertising can speak to people on a human level.

Radio advertising will allow you to do that with the sound of your voice. Never pass on an opportunity to connect emotionally with your audience.

5. It Maximizes Your ROI

Maximizing your ROI, or Return on Investment is crucial to any advertisement. Radio advertising helps you do this in a couple of different ways.

First, radio advertising can be a decently affordable way to get your message out there. Combined with the fact that you are almost definitely reaching your target audience, you are getting the most bang for your buck.

Secondly, the effectiveness of advertisements is maximized when they are repeated. Repetition will drastically affect your ROI. The more times a listener hears and engages with your advertisement, the more they are likely to remember it and act on it.

Repetition will drive home the point that your product or service is available and preferable to other similar services. This is also why it is productive to use a repeated tagline or phrase in your advertisement.

Thirdly, if your advertisement plays over online streaming, it is ultimately easier to track and measure your ROI. That’s because you get real-time results. This can help you figure out what works about your ad and what doesn’t.

Knowing how effective your ad is ultimately does two things for you. It tells you what you should change or keep the same for next time. As a result, it increases your ROI because you won’t make the same mistakes twice.

In this case, you are looking at radio advertising as a long-term investment. Your second ad will be better than your first, and your third will be better than your second.

If your radio ads are effective, you’ll want to keep producing them. Repetition over a long period of time will turn your voice and brand into a household name.

Radio Advertising Can Bolster Your Brand

Radio advertising may be one of the oldest forms of advertising, but it is just as relevant now as ever. Perhaps it is even more effective today, since the advent of online streaming. Radio advertising can bolster your brand by inducing cognitive thinking, adding personality to your brand, reaching your target audience, maximizing your online presence, and ultimately boosting your ROI.

To start planning your radio advertisement today, click here.

What Characterizes an Outstanding On-Air Broadcaster?

broadcaster

With all the different media options available, there is still something incredibly appealing to the radio. Radio is an intimate form of media that has been a staple of American homes for many generations. 

Have you ever dreamt about becoming a radio host? Have you ever wanted to be part of the great American radio show tradition?

Well, if you want to – then you have to have what it takes to be a great radio broadcaster.

Audio is an effective medium. Whether for entertaining, informing, or advertising it’s a great medium for reaching others.

But, it’s not as easy as it may look. Here’s what you need to know:

Be a Great Speaker

This may sound obvious, but being a great speaker is challenging. You might be the center of attention at the dinner table or a party, but that doesn’t mean you have a knack for broadcasting.

So how do you improve your speaking skills? We suggest practicing public speaking. While a broadcast might be by themselves in a studio, they are speaking to a large audience. Public speaking will teach you how to enunciate, persuade, entertain, and address a large audience.

You will also learn the importance of expanding your vocabulary. You’ll learn how to form your sentences to say as much as you can with a limited time frame.

Have a Great Personality

To be a great on-air personality, you need to think about what you want your style to be. Take a moment to think about famous talk show hosts – whether they are on the radio or television/video.

Do you want to be direct and matter of fact like Brian Lamb? Do you want to be confrontational like Joe Pyne? Easy-going like Bill Boggs or Dick Cavett? Or abrasive like Alex Jones?

Your on-air personality should be best-suited to what you are as a person. Your personality should be one that appeals to your listeners. The main theme, regardless of the personality you choose, is that you should be relatable.

Have a Sense of Curiosity

Regardless of what type of show you host, every broadcaster must have a sense of curiosity. If you are advertising a product, you must convey to the audience that you are interested in the product.

If you are telling a story or reporting the news, the listeners must be able to hear the interest in your voice. If you are interviewing someone, you should be curious about what they have to say.

You want to arouse an interest in your listeners. This can only happen if you show any interest in your subject.

You Must Know How to Listen

Being a broadcaster is not just about talking. You also have to give importance to listening. You can tell that a broadcaster is mediocre if they don’t listen to others. No one wants to listen to a broadcaster who only likes the sound of their own voice.

For example, when you are interviewing someone on the radio you want to make sure that you don’t constantly interrupt them. You want to make sure that you are actively listening to them. If you don’t have great follow-up questions and your interview doesn’t have a conversational style, your listeners will realize that you don’t give importance to listening.

Learn the Technical Aspects

While you may not need to ever handle the technical aspects of radio, it’s always important to understand them. Watch the sound engineers at work and ask them about what they specifically do.

You should be aware of the latest technologies so that you can adapt. You should know which are the best microphones and headphones for broadcasting audio.

If you ever decide to branch out into starting your own radio station or hosting a podcast, now is the time to learn the technical aspects.

Work Under Pressure

Any job in the media is demanding and requires you to work under pressure. This is an important skill to cultivate if you wish to work as a radio broadcaster.

You will have to know how to complete an interview or a news report in a short amount of time. If you are asked to advertise a product, you’ll have 60 seconds maximum – sometimes you’ll barely have 30 seconds.

If you have to report the news, you may only have a moment’s notice to broadcast breaking news.

The time limit and urgency are what makes the radio industry exciting. It’s also what adds tremendous pressure on broadcasters. Make sure you cultivate the habit of being calm and professional under pressure.

Work Well With Others

While you may be the solo host of your own radio show, working as a broadcaster is not a one-man job. It is a team effort and you will have to learn to work well with others.

Make sure you know how to work alongside your producer, sound engineer, etc. If you have a co-host or are interviewing a guest, you will need to know how to accommodate them.

Be Accurate

When you say something on the air it has the potential to be heard by millions of people. You want to make sure that you are responsible for what you broadcast. If you are broadcasting the news, make sure that you don’t twist the facts.

You want to make sure that you adhere to any guidelines or protocols that your producer has decided. You want to make sure that you maintain a high level of integrity.

Respect Your Audience

Finally, as you continue broadcasting you will build a loyal audience. It’s imperative to always show them respect.

Your audience is your lifeline. Make sure that you treat them with respect and that you always keep them in mind while broadcasting. They are always going to expect a high-quality broadcast. If you are consistent with your quality, the audience will remain loyal and will continue to grow.

Become an On-Air Broadcaster

Now that you know how to be a successful on-air broadcaster, we wish you good luck as you start your journey. Follow the steps in this guide and you are sure to have a successful career in radio.

Part of being a successful broadcaster is to have a great brand. Check out what we offer to see how we can help you with your brand.

7 Social Media Advertising Secrets For Business You May Not Know

social media advertising

According to Digital 2019 Reports, the internet receives more than a million new users every day. Social media alone has more than 2.3 billion active users worldwide. Many of these people use social media to find the services and products they’re looking for.

Do you know what this means for your business? Your potential clients are online, and you need to follow them there. The best way to reach these people and leverage the number is through social media advertising.

But wait! Advertising on social media isn’t that easy. It’s not about putting together a few Facebook posts and images, then staying behind to watch the reaction of your followers.

Social media advertising needs successful planning and execution for it to work out no matter the kind of business you run. You need to have a plan, do your research, and carry out some competitor analysis.

Well, apart from using the right strategies, there are also secrets you must unveil to succeed with your social media marketing. Here are seven of those secrets that will help with your social media marketing.

1. Start By Defining Your Target Audience

With the huge number of social media users, your ads will hit a dead-end if you don’t properly define your target audience. One of the best strategies to succeed is to know the kind of people you’re targeting and tailor your marketing message specifically to them.

Let’s say, for instance, you’re in the fashion industry selling streetwear. You must know the age group that will get interested in this kind of fashion. Once you know the audience, you also need to understand when to get them online and the right channels they use.

Are they on Facebook, Instagram, or Twitter?

Streetwear mostly targets the younger generation between the ages of 17 to 27. These people are mostly found on Instagram, Snapchat, etc. and that’s where you should focus your advertising message. Understand your audience personas to understand various social media marketing trends that will work for the specific segment.

2. Identify the Right Social Media Advertising Platforms

There are many social media platforms to use, but not all of them will work for your business. Many social media marketers run to Facebook because it’s the biggest platform with up to 2 billion monthly users. However, not everyone is active on Facebook, and it’s becoming oversaturated.

If you’re targeting the older generation, Facebook marketing will work best. However, younger people are more active on sites like  Instagram, which is also the most growing social media platform. Also, consider your target group’s social status and their professions to know the platforms they’re likely to use.

If you’re in B2B business, LinkedIn might turn out to be the best platform. E-commerce businesses and other retailers might leverage the power of Pinterest for their success.

When choosing a platform, you need to understand your audience and find out where they are, even though some may be all over. Consider your type of business and the kind of people it’s likely to attract.

Try doing a simple competitor analysis to figure out what other businesses of your kind are using and see if you can follow suit. Only do this if the platform seems to be working perfectly for your competitor.

3. Forget About Free Social Media Advertising

Many people rush to social media ads because it promises free marketing. One thing they don’t understand is that the best social media marketing will never be free of charge. Of course, you don’t need to spend to fill up your business’s social media profile or put up posts.

But one thing you must know is that free marketing won’t cost you anything of monetary value but will take a lot of your time. It takes time, commitment, and energy to build an active social media presence. One wrong move and all that effort you’ve put up building yourself on social media go down the drain.

You’ll spend a lot of time, and you know what they say, ‘time is money.’ You might consider spending a few bucks on finding a professional social media marketer or working with an influencer for faster results.

4. Influencers Work Magic

Business advertising social media have work wonders through influencer power. Influencers have helped businesses drive engagement, generate conversations, and improve sales. These are the people who create the desire among your audience and get them to use your products.

Indeed influencers are the real gem when it comes to social media for business.

But is your business leveraging the power of influencers yet? If not, this might be why you’re still stuck with your social media advertising while your competitors are gaining a lot.

Take a look at this data. Reports have it that more than half a million millennials will try a brand because their favorite YouTuber suggested it. Influencers have worked wonders to control consumer behavior and see brands succeed.

However, influencer marketing can be challenging if you don’t approach it with caution. Influencer fraud is on the rise, and you must take time to know that your ideal choice has a genuine following. Find an influencer with a quality audience and liaise with them to see your brand grow the levels you desire.

5. Don’t Get Personal

Social media is one of those marketing platforms that you can use the way you deem fit. There is freedom of communication, and you can create a deep connection with your audience the best way. However, when it’s a business account, let it be solemnly for business purposes.

Don’t post personal photos or information in your business accounts. This is where your customers are going to find your brand, and you must maintain professional standards. A report from manifest shows that 74% of customers follow businesses on social media, and 96% maintain active interactions with the businesses they follow.

If you go personal with your posts, you might scare away customers who do not agree with your opinion. You should also be careful with what you post on your personal social media accounts because some customers may follow you there. Anything contrary will see you lose a potential customer.

6. There Is Great Power in Facebook Groups

One way to get a huge audience and reach out to your customers is through Facebook groups. Facebook groups have a wider reach than any business or personal account. People interact easily in groups and engage better.

As an entrepreneur, you need to create a group and find people in your niche to join. Make sure you stick to a niche that aligns with your audience and your products. Once you bring people on board, create killer content, and work on ways to drive engagement.

Try to connect with your audience in several ways. Ask them questions, and encourage participation, go live to chat directly with your audience. You can also make videos to market your business using the latest marketing trends.

One thing you must know is that bringing people onboard those groups is not going to be easy. Take this as one of the long-term social media advertisement projects.

Don’t push them as you can easily lose their trust. Marketing is not about being pushy but about creating a relationship. Work on building a community where everyone feels important, but not there because you want to use them to make sales.

7. Don’t Forget to Track Your Success

Of course, there are various strategies that are going to work for you and a host of others that will fail. It’s encouraging to know that the advertising methods you’re using are working, and you’re soon going to start reaping benefits. But then don’t get discouraged by those other strategies that will seem not to work out.

Track those posts that are performing well and find out why they did perform. Check out those other posts that didn’t drive any engagement and figure out what you did wrong.

Knowing those advertising techniques that worked and those that flopped will help you make better decisions in the future. You will know where to focus more efforts, where to pull up your socks, and which ones to drop. Generating a monthly and annual social media report can help you track your success.

You Can Make Everything Simple

Social media advertising may seem simple, but that’s not the case. There are strategies, secrets, and tactics that you must use to reach out to your audience and maintain a strong relationship. When you understand all these and implement them the right way, you will see how powerful this platform will ensure your business’s success.

So, are you ready to advertise your business on social media and see your business succeed? Well, you must consider these secrets but go slow on each of them. Your success lies in how disciplined, determined, and patient you will be.

If you feel stuck and need someone to hold your hand, we will be there for you. We’re all about helping businesses succeed and with our expert tips and advice. Fill out our contact form to get a quote.

How to Make a Smokin’ Hot Video Commercial for Your Small Business

how to make a video commercial

If you run a small business, you want to market it successfully. No matter how great your business is, without marketing, it will not maximize its potential. 

So what are the best ways to put your small business on the map?

One of the best ways is through a video commercial. A video commercial strikes at the heart of your audience and is often the best way to promote your small business.

We’ve put together this guide to show you how to make a video commercial for your small business.

The Guide on How to Make a Video Commercial

Even if you run a small business, you can find great equipment to create a video commercial. Once you’ve invested in the best equipment, you are ready to start planning your video commercial.

Here’s what you need to know:

1. What’s the Story?

The first decision to make is the message you want to put across to your audience. Are you making a generic promotion for your brand? Are you selling a particular product or service?

Commercials are succinct messages. You need to focus on one topic for each commercial. We recommend opting for a specific message or promotion to get the most out of your video commercial.

A generic commercial will introduce your audience to your brand. These are best for showing on your website. A direct commercial is more likely to compel them to engage with your brand. These should be distributed in as many ways as possible.

2. Who Is Your Audience?

Next, you have to consider who your audience is. You need to conduct extensive research on your audience before you write the script. The audience you speak to is your target market.

You will have to look at your target market’s age, geographic location, interests, spending patterns, etc. among a variety of other metrics. This will help you decide how to communicate your message with them.

This would be a great time to speak to a marketing or branding agency to understand who your target market is and how to speak to them.

3. Brainstorming

Now you come to the brainstorming process. In this process, take a sheet of paper and write about how you envision the commercial.

In this, you can outline the portions of your video commercial. If you are planning on creating a 60-second commercial then you should aim to outline what every 15 seconds will convey. You can write a four-part structure for the video commercial.

You can also use this step to determine the style and tone of your video commercial. Do you want to put humor in your commercial? Will it have a serious or urgent tone?

You also want to think about the setting of your video commercial. Will it be filmed in several locations or one location? Will it have a voiceover? How many characters (and actors) will be needed for the commercial?

Make sure you take your time with brainstorming. Once you are finished brainstorming, you can write your script for your video commercial.

4. Write the Script

Writing the script will take time. We urge you not to hurry through this. Take your time and make sure to revise your script several times. You should also show it to seasoned commercial directors to garner their feedback.

Your script should be written on a page that has four columns. The columns should show the timestamps and duration (Column 1) and then the video image, audio, and graphics in each of the three additional columns.

So, for example, Column 1 will state 0:00 to 0:15. Within those 15 seconds, you have to outline what will be shown to the audience within those 15 seconds. You have to detail what will be seen in the commercial as meticulously as possible.

Make sure that your script has a few seconds where your company’s name will be showcased. If you are promoting a product or service, have a Call To Action within the script.

5. Shoot Your Commercial

You are now ready to shoot your commercial. A video commercial production requires you to be detail-oriented.

Make sure that your visuals are up to par. You want to make sure that the lighting makes it easy to see the graphics, actors, and the setting of your commercial. Make sure that your audio equipment is of the highest quality.

An audience can forgive sub-par visuals but never sub-par audio. Make sure that your actors are speaking clearly. If you have a voiceover, make sure that it is also recorded clearly.

It is always best to hire a professional video commercial crew to help you shoot your commercial. You should schedule a few days for you to shoot your commercial. You should also schedule days to reshoot any scenes in case they do not turn out the way you need it to. If your commercial is to have a narrator, make sure that you schedule several days for the recording and any possible re-recording.

6. Edit Your Commercial

After you have filmed your commercial, you have to edit it. You can use a software application such as Adobe Premiere Pro or Final Cut Pro for editing. We suggest hiring an editor or taking a few editing classes so you can understand how to properly edit a video. You can consult with a seasoned video commercial maker on how to best edit your commercial. 

You want your commercial to have enhanced visuals and audio. Do not overuse any transitions or special effects that come with the editing software. Keep the editing simple so that your viewers can focus on the substance of the commercial. 

7. Showcase Your Commercial

Once you complete your commercial, you are ready to showcase it. You can reach out to local television stations for showcasing.

We also recommend showing your commercial online. Using websites such as YouTube, Vimeo, or the video-sharing application LBRY, you can reach a wider audience.

You should always seek new venues to showcase your commercial. The more your commercial is seen, the greater chances you have of your small business gaining exposure.

Let’s See Your Commercial

Now that you know how to make a video commercial, we want to see your commercial. Follow the steps in this guide and you’ll make a great commercial for your brand.

We’d like to help you promote your brand. Check out what we offer for your brand.

The 9 Most Memorable Advertising Jingles of All Time

advertising jingles

Flirting the line between adorably infectious and downright annoying, the advertising jingle is a thing of beauty. It can propel a product from an unknown commodity to a household name in just a few lines.

Everyone has their favorite advertising jingles. From childhood classics to modern marketing music, we countdown the nine most memorable advertising jingles from TV and Radio.

Chicken Tonight

Not only was this a smash hit jingle, but it also came with its own absurd dance routine. It involved running around a kitchen while flapping your arms like a chicken. How could it fail?

Combined with a video that showed families taking part and singing, it ticked every box. From the young child to the father who had just arrived home from work, this clever marketing move and a catchy hook propelled this humble jar of sauce into the kitchens of millions. 

Klondike

Carrying on the theme of being slightly silly, we now ask the question “What would you do for a Klondike bar?”. A simple but catchy melody that poses a question, then answers it in the TV advertisements. A slightly zany cast would perform absurd tasks all in the hope of getting their hands on the chocolate-covered ice cream.

Once the jingle was established, the advertisers really capitalized on the idea by swapping the staged actors for members of the public. This just proved that people would actually do some really odd stuff for free confectionery. 

Green Giant

This one is not so much a jingle as a short melody. However, it has been around since the fifties and is the zenith of old commercials. A descending phrase from the titular green giant juxtaposes against the choral song of gentle female voices. 

All of this, combined with the cartoon advertisement, gives a feel of rural relaxation to the product. Not bad for the less than exciting concept of packaging vegetables. Green Giant is just one of those unforgettable advertising tunes. 

Toys R Us

Who would not want to be a Toys R Us kid? This jingle was sweet, energetic, and hit all the right buttons. It made children want to visit the store and made parents hark back nostalgically to a simpler time. 

Depending on what side of the pond you live on, your Toy R Us jingle can be very different. Ask anyone in the UK to sing the Toy R Us theme and you will get a rising melody that tells you “It’s called Toys R Us!”.

Oscar Mayer

Do you ever wish you were an Oscar Mayer Weiner? This radio jingle would have made you think so. It was a brand awareness triumph by the sausage making giants, known by literally everyone in America.

Combined with a cute, Peanuts animation style TV commercial, the jingle was not so much a song as a playground chant. Echoed in the cartoon, it would be easy to imagine children stomping around the playground calling out this melody. 

Even more amazing is the fact that the jingle was cobbled together in less than an hour. It was composed not in the boardroom of a marketing firm but by a banjo player outside Illinois. 

Coca Cola

Never one to do anything in half measures, Coca Cola wrote a full pop song for their jingles in the seventies. ‘I Would Like to Buy The World a Coke’ was accompanied by a peace and love themed video that had a multi-ethnic cast singing in perfect harmony. They were named the Hillside Singers and of course, did it all while drinking Cola. 

The song was later reworded to ‘I Would Like to Teach the World to Sing’ and released by The New Seekers. It became a major hit across the world. What could be better advertising than having your jingle in the charts?

McDonalds


Following in Coca Cola’s footsteps, though a long time after, came Mcdonalds. Based on a German advertising campaign, they took the short refrain of ‘I’m Lovin It’ as their new slogan and supercharged the humble concept.

This was in the form of pop superstar Justin Timberlake, who was reportedly paid six million dollars to sing the track. With the assistance of super producers The Neptunes, the jingle became a fully-fledged pop song. 

Band Aid

Not to be confused with the eighties charity supergroup of the same name, the Band-Aid jingle literally stuck in the mind of Americans because…well…Band-Aid was stuck on them. A catchy, two-line melody that was sung by a varied cast usually enjoying outdoor pursuits. This showed its universal appeal and added fun to a product primarily concerned with safety. 

It often tops lists of the greatest commercial jingles and made it a staple in first aid kits around the country for years to come. 

Folgers

No commercial jingle on this list has the power that the Folgers jingle does. The best part of waking up is Folgers in your cup, especially when that coffee is accompanied by an eighties power ballad.

The TV commercials and song are always very cleverly in sync. Rising like the morning sun, the crescendo is placed right at the end, always in time with someone rolling out of bed and drinking their first coffee of the day.

Which Advertising Jingles Did We Forget?

With so many classic radio jingle out there and more coming all the time, it is hard to be heard and remembered. If you need to stand out then check out our radio and advertising jingle services for your business needs. 

Which advertising jingles do you remember that were not on the list? Let us know in the comments below

Automotive Marketing: How to Drive More Foot Traffic to Your Business

automotive marketing

As a local car dealership, the success of your business relies heavily on how well you’re known throughout the community and what type of reputation you have. Running a legitimate, customer-friendly business isn’t enough by itself anymore. You must get the word out to compete in today’s capitalistic society.

But things have changed. There are new ways to get people’s attention and increase foot traffic to your dealership. Automotive marketing, in some ways, isn’t what it used to be.

Keep reading for our top automotive marketing strategies, from the tried and true ways of the past to the innovative techniques of the future.

Local TV and Radio Ads

Brand awareness and recognition are some of the most important factors when it comes to making it big in your community. Simply put, people have to feel familiar with your name before they’ll have enough faith to buy a car from you. One of the best ways to plant the seed and get your name out there is with local TV and radio ads.

While many people have converted to satellite radio or streaming services for music, there is a large number who still listen to the radio in their car, at work, or even at home. Buying ad space on popular radio channels is a great way to start planting a seed.

Similarly, despite services like Netflix and Hulu, there is still a wide range of people who watch local TV programming, such as the evening news. This would be a prime spot to place commercials for your dealership.

Host an Event With a Local Charity

There’s a negative stigma out there about car dealerships. People always seem wary about them, even when it’s completely unfounded. Hosting a charity event is an automotive marketing strategy that will raise awareness to an important cause, familiarize the community with your dealership, and shed any negative stigmas.

Work with a local charity of your choice and come up with a community event. Art galas, silent auctions, concerts, and 5K races are all popular. Bring in other local businesses to raise your budget for the event, find new affiliates, and bring in more interest.

Make sure you start advertising for the event well in advance and through multiple platforms (social media, newspapers, radio ads, and more). The goal is to get as many guests as possible to attend.

Buyer Incentive Programs

Next, when it comes to buying cars, people are always looking to get the best deal possible. If there’s a way for them to save, they’ll take it.

We recommend offering new buyer incentive programs once a month or once a quarter to keep things interesting. For example, you could offer cash or mail-in rebates on any new car sales, exclusive low financing APRs, major discounts, etc.

Get Popular on Social Media

Your business needs to have at least one social media account. Did you know that nearly 70 percent of American adults have a Facebook account? That means the majority of your target audience is in one convenient location.

Gain more followers by posting engaging and valuable content and encourage your current followers to like, comment, and share. You can also host fun competitions, raffles, and more that offer an exciting prize. This will get more people engaged, helping you extend your reach.

You can also use social media paid advertising, which comes with the ability to select your target audience based on age, gender, hobbies, location, and more. Additionally, this advertising comes with analytics that will track how each ad performs (likes, comments, shares, views, link clicks). It will also show you any trends or patterns of those who engaged with your ads, such as gender, age, time of day, etc.

Use Landing Page Ads

Landing page ads are a great way to grab a user’s attention with a compelling incentive and a powerful call to action. A lot of business owners offer large discounts, exclusive content, free eBooks, and more to get people to click through.

Where they click through to depends on your strategy. You can use it to drive traffic to your website, guide users to your inventory page to check out your newest vehicles in stock, or persuade them to subscribe to your email list.

You can set up landing pages through your website, affiliate websites, and through paid ads.

Make Sure Your Website SEO Is on Point

One of the most important organic automotive marketing strategies is learning how to use SEO. Search engine optimization is an algorithm used by search engines like Google to find the most relevant websites and information based on keyword searches.

For example, if someone searches for “car dealerships near me,” your website’s local SEO will determine whether or not your site comes up in the search results. You can boost your SEO by adding a blog to your website full of keywords and media embedded with metadata. If you’re not familiar with SEO, it may be beneficial to hire a company that can help.

Affiliate With Other Local Businesses

Running a small business of any kind isn’t easy, and you shouldn’t do it alone. However, we’re not talking about bringing on business partners. We’re talking about building affiliate relationships with other local businesses for your automotive marketing.

Networking with other businesses extends your reach to other client bases. Make sure the companies you approach aren’t competitors but are relevant to your dealership. Figure out a referral strategy that will benefit both businesses.

For example, if your dealership doesn’t offer its own financing, you could approach banks and other lenders. You could also contact local insurance agencies.

Looking for More Tips on Automotive Marketing?

If you’re looking to improve your automotive marketing, we can help. Take a look at some of our professional advertising services. We offer SEO help, email automation, audio production and more.

And for a little insight into what we can do for you, contact us today for a free SEO analysis.

10 Ways to Measure Brand Awareness

measure brand awareness

80% of people crave good stories but wish brands were better at it. Creating a business brand is about telling your story. It’s about customers purchasing something and experiencing your story. Your brand should listen to your customers and communicate with them about their needs. This is why you need to measure brand awareness.

You need to see if you are listening to the needs of your customers. You need to figure out if your customers are feeling that your brand is about them and not you.

Here are 10 ways to measure brand awareness that can help you create or boost your brand to your customers.

1. Surveys

Surveys are an excellent way to measure your brand awareness. You are measuring how familiar people are with your business and what you do.

You are assessing how recognizable your business logos and products are with customers.

Surveys can be done by email, telephone, a website, or you can ask a customer in-person.

The goal is to see how well people recall your brand.

You can also see how videos promote your brand’s message in this blog post.

2. Check Your Website Traffic

You can use Google Search Console to check and optimize your website traffic.

Over a span of months, you can see on Google Search Console how much people are clicking or visiting your website. It gives you other data on what’s working on your website and what’s not.

Your website also gives you an indication if people are positively engaging with your business brand.

You can also check blog traffic and social shares in your website traffic to give you an idea of how people react to your brand.

3. Social Listening

Social listening is about why, where, and how people are talking about your brand.

You can see what people are saying on social media when it comes to your brand. You can also ask questions to generate responses.

Social listening means you are checking social engagement, social media traffic, and how often your leads are converting.

4. Leads

A consistent flow of leads is a good measure of how well your brand is performing.

It gives you an idea of people who are seeing your brand and recognize it. You should, however, assess how many leads are coming in on a week to week basis.

You should figure out how many leads are coming in and how many are converting.

5. Revenue

How many leads convert will reflect what your revenue is.

Seeing how your revenue fluctuates gives you an idea of how many customers you have and how well they recognize your brand.

You should specifically see if you have returning customers or life-long customers, which gives you a better idea of how many customers come back based on your brand and how they feel about it.

6. Video Metrics

If your business has a YouTube channel or has informational videos on your website, it can give you an indication of how well customers recognize your brand.

Video metrics include comments and clicks. You are checking to see if your customers respond to video.

Although video is becoming more popular, you shouldn’t use it as the only metric to evaluate how your customers feel about your brand.

7. Search Volume Data

Similar to website traffic, you can also see how people find your brand organically without paid advertisements.

You are looking at metrics that see how people found your brand based on the products they searched.

This method is also an effective way to see how your brand compares to your competitors. You are seeing if people after they find your site, are clicking and purchasing or going to competitors’ sites.

8. Earned Media

Earned media refers to all the mentions and referrals you get without paid forms.

You are seeing how many people or businesses are mentioning you without your involvement. It’s a testament to how many people recognize your brand and want to mention it to others.

There are some online tools that can measure earned media. These tools can give you an idea of the number of clicks and posts from social media sites.

9. Check Reviews

Another important metric to measure your brand awareness is to check online reviews.

You should check Yelp and Google and see what people are saying about your business. It’s a good measure of what people think of your business and what kind of review they leave.

It also gives you feedback on what you can improve in your business.

More importantly, you can see what people remember most from your business, which also gives you an idea of brand awareness.

10. Employee Brand Advocacy

Lastly, employee brand advocacy is measuring how many employees talk about your business.

An example is using actual employees in advertisments instead of paid actors. By doing this, you are showing how authentic your business is.

Employees understand everything about your business, which is why they are great advocators.

In addition, employees understand your brand, your mission statement, and the story you telling. It’s one of the most authentic ways to spread your brand.

You can measure employee brand advocacy by looking at post engagements, conversions, web traffic, and other metrics.

Overall, this list of 10 ways to measure your brand awareness can give you understanding of what your customers think of your brand. The overall goal is to achieve a postive message and these 10 ways can help you achieve that goal.

Why You Need to Measure Your Brand Awareness

The goal of why you measure brand awareness is to see how well people recall your business, your story. You want people to buy something and feel the story around something they bought.

Brand awareness is checking how people recall your business identity, your business story. You can boost your brand by when you understand how your customer perceives it, how aware of it they are.

For more information on marketing, you can contact us here.

5 Funniest On-Hold Messaging Service Scripts

on-hold messaging service

You know the headache of being on hold with a company for several minutes. The annoying sound of elevator music plays in your ear at an insanely loud volume. Then, you’re stuck. You’re stuck listening to whatever automated script the company chooses to play on their on-hold messaging service. You roll your eyes and suck it up as you have no other option.

However, as a business owner, you have the option to use a script on your own on-hold messaging service that’ll keep your customers intrigued and make them forget they’re even on hold. Being on hold doesn’t have to be a painful experience.  It can be fun when done the right way.

Don’t subject your customers to boring elevator music. Continue reading below for the top funniest on-hold messages that prove you can have fun with it!

Importance of Humor in an On-Hold Messaging Service Script

You know the pains involved with being kept on hold. As a business owner, you don’t want to put your own customers through this same pain. Instead, you want to create an on-hold message that’s humorous,  fun, entertaining, informational, or just silly. 

The best on-hold wait time is one that goes unnoticed because the customer is having so much fun with the message that’s playing. The type of message that you decide to play on your own messaging service is up to you, but here are a few examples to get the inspiration flowing. 

1. Lakeland Auto and Marine

“Thanks for choosing Lakeland Auto and Marine. You’ll find us in Port Clinton, Ohio about 4,000 miles west of France and left or right of Lake Erie depending on which way you’re coming from. We’re also directly in line with the sun, so if you’re gonna stop by you might want to bring a hat.”

This on-hold message from Lakeland Auto and Marine is all about being silly. Their location is in their name, so it’s easy for them to have a bit of fun with where they’re located.

While customers are on hold, they’ll be laughing about the silly directions given to them and might even appreciate the suggestion to bring a hat as the sun can get quite brutal as it shines down on an auto lot. 

2. Town and Country Hotel 

“Thanks for choosing Town and Country the San Diego hotel with free sheets and revolutionary in-room toilets. Friendly dogs are always welcomed at Town and Country. We’ve even set aside a special area for them where they can do doggy things like running, city planning, and solving advanced puzzles that require critical thinking. Book your pet-friendly room when we return.”

This hotel had a lot of fun creating their on-hold message. It’s clear from the message that they’re a dog-friendly hotel and have special areas for dogs to run around in. Yet, instead of saying that, they decided to have some fun with it instead. 

You also have to love that hint of sarcasm when explaining that they have free sheets and in-room toilets! 

3. Binkelman 

“Lots of people fantasize about making love to Continentals Maximizer Prodrive selection analysis software, and we understand why. It helps design a fish and power transmission belt drives for your drive system. You just answer your drive specifications, and Maximizer Pro shows you belt options that will deliver the maximum energy savings for your application. That’s pretty hot, I know, but while Maximizer Pro is all out freaky sexy, it’s also cold and emotionally unavailable, so please don’t fall in love.”

Here’s a company that’s product is software. An otherwise boring topic of discussion, software in this on-hold message is seen in a whole other light. This company uses its message to convince its customers that the software product is desirable. 

The message also tells a little bit about the software as well, which works out well for an informational message. The message ends with a silly statement that almost makes the customer feel attached to the product!

4. Walter’s Goodyear

“”Are you afraid of robots? Well, who isn’t? They’re creepy and their internal oils could leak on your couch and your pants, but it’s time to get over our fears so Walter’s Goodyear has hired a robot to answer our phones. Say hello to Vince. “Nice to meet you.” Vince why don’t you tell our friend about our 1795 oil change. “It is an oil change that cost 17 dollars and 95 cents.””

This company uses a fun message with a human voice speaking with a robot that the company hired to tell customers all about their services. The human voice on the recording is funny and uplifting and the robot’s voice sounds more artificial. The robot goes into details about the services offered and this makes it informational, but fun!

5. Rumpf

“Is stress getting the better of you? Then take trombone lessons and eat more horse meat. Romantic trombone music has been clinically proven to reduce the effects of the hormone cortisol and, of course, the unique molecular structure of horse meat stimulates the deeply suppressed urge in humans to gallop, and it’s hard to be stressed when you’re galloping. Take it from us, we’re galloping to the phone right now to take your call and we couldn’t be more relaxed.” 

This company decided to address the topic of stress to its customers on hold. How ironic is that? Yet, this makes the message quite interesting. 

The message also ends with a funny statement that they’re galloping over to the phones right now to answer the customer’s call! Customers can have a good laugh while waiting for someone to gallop on over. 

What’s Your On-Hold Messaging Service Script?

Do you have an on-hold messaging service script? What does yours sound like? Is it fun and uplifting, or is it boring elevator music? 

Bring your customers some light-hearted fun while on hold with your business. Click here to receive a quote on on-hold messages and phone greetings!

7 Simple Ways to Make Killer Radio Commercials

radio commercials

The startling fact is that 92% of Americans still listen to AM/FM radio, despite the plethora of digital platforms available. That’s higher than TV viewership (87%), or the use of PCs (54%), smartphones (81%), and tablets (46%). Most people use the radio to listen to the latest music, popular talk shows, or their favorite sports broadcast. From a marketing perspective, radio is still an effective way to reach your target audience. We’ve compiled a list of nine simple ways to make the most of those radio commercials, lasting a mere 10, 15, 30, or 60 seconds. Check it out!

1. Create Attention-Grabbing Radio Commercials

With a 60-second commercial, you’ve got 15 seconds at most to grab the attention of your audience. Your ad needs to answer the following listener questions quickly:

  • What’s in it for me?
  • How will this product/service make my life or the life of someone I know easier, happier, or better?

Remember that most people are not interested in the detail of innovative products. They simply want to know if it is better in some way than what came before. Once they get that message, you’re half-way to winning them over as a buyer, because they will listen more attentively to the rest of the ad.

2. Good Sound Quality

Unlike television or online ads, radio has no visuals. This means that it’s critical to get the sound production right. Poor sound quality, annoying voices, and other glitches will not endear the audience to your product or service! While the wording of your advert is important, how it is heard is paramount.

The best adverts are those with a clever script that sounds good too. Employing professional sound technicians, and voice-over professionals, is well worth the investment. It could be the difference between an ad campaign bombing out or being a run-away success.

3. Invest In a Good Jingle

Jingles are one area where opinion is divided. That’s because we have all heard bad, corny jingles.

The hallmark of a good, catchy jingle is that it can easily be sung by a wide range of people. Besides that, the lyrics of the jingle need to be clearly enunciated and include the name of your brand or product. Jingles can also include useful information, such as a telephone number or web address.

It is a well-known fact that people find it easier to remember songs than plain old prose. If you want your product ad to feature a brand jingle that millions of people will remember for decades, then invest in a good jingle.

Just as with the rest of your advertising copy, your jingle should include a call to action. Both the jingle and your copy provide ample opportunity for creativity. Use it!

4. Get The Right Time Slots

Most radio stations have a scale of fees depending on the time slots you choose for the airing of your radio commercials. Don’t fall for the trap of selecting the cheapest time slots.  They are the cheapest because very few people are listening during those hours.

You need to tailor your time slot to your target audience. For example, if you manufacture breakfast cereals for children, the best time to air the radio commercial is at breakfast time, when kids will be listening. They will nag their parents to purchase the cereal in question they next time they are at the supermarket!

Similarly, advertising sportswear is best done in the commercial breaks during a sports broadcast. Advertising sportswear at breakfast time, or breakfast cereals during the live broadcast of an evening basketball match just doesn’t make sense.

As well as tailoring your time slot to the most appropriate target audience, you also need to tailor your budget to produce a full-length ad campaign.

5. Get Your Ad Frequency Right

You need to build recognition of your brand or product.  It is said that someone has to hear an ad three times before they recognize it.  Most advertising agencies will recommend that your ad is aired 21 times per week for 52 weeks in succession so that you gain optimum frequency and recognition.

Too many ads in one time period and your listeners will get sick of hearing your ad and zone out.  Too infrequent an airing and no one will even remember you advertised in the first place.

Rely on your public relations and marketing consultants to interpret your marketing data for you, and recommend the best way forward on the frequency of your radio commercials.

6. Keep Them Nibbling At Those Sound Bites

Everything is a process. Once your listening audience gets used to hearing (and liking) your radio advertisements, you need to start an ancillary or follow-up campaign.

Big-brand advertising is very careful about phasing out the old ad and introducing the new one. You don’t want to upset the listeners too much by suddenly depriving them of their favorite ad!

7. Get the Right Radio Station

Consider the location of your business and the reach of your product based on reliable target audience data. For instance, there is no point in creating a radio advertisement that’s played exclusively on East Coast radio stations when your business and most of your customers are on the West Coast. There are three things you can do to find what you need. 

Search for US radio stations by State. Alternatively, check out surveys to find out which are the most popular radio stations.

The third option, and perhaps most viable if you want to link your radio commercials to your other online platforms, is to choose to sponsor a local online radio station.

Online radio broadcasting has the advantage of being both national and global in its reach and can be a particularly good choice for those of you who have niche products or services. 

Engage Marketing Consultants

A PR company like Killer Spots Agency knows what they are doing.  We have made it our business to develop in-depth knowledge of all aspects of audio production.

As an award-winning marketing company, we invite you to listen to the countless samples of radio commercials that we have produced  Contact us via live chat or get a quick quote via virtually any page on our website.  We can certainly point you in the right direction, and soon have you coming out sounding like a symphony!

5 Tips for Writing a Jingle That Will Get Stuck in People’s Heads

writing a jingle

Are you struggling to keep your company top of mind for customers? Wish there was a way to better communicate your brand and its unique offerings, and captivate audiences everywhere? Then you may want to write a jingle!

Not sure what a jingle is, or how you should approach writing one? Intimidated by the idea of embarking on such a creative venture? We’re here to help!

In this article, we’re sharing the ins-and-outs of creating a killer jingle. So, you can write a catchy tune that sticks with customers long after they’ve listened.

What Is a Jingle?

When you hear of a certain brand, what’s the first thing that comes to mind? Perhaps it’s the song in the commercial, the catchy one that speaks to what the brand is and what they do. Like carpet cleaning company Stanley Steemer commercial tune: “Call 1—800 STANLEY-STEEMER, Stanley Steemer keeps your home cleaner!”

That song is a jingle, which is a radio or TV advertisement set to a memorable melody or tune. A jingle is usually explicitly written about a brand and its products or services. And its sole purpose is to tell customers about a brand in a way they’ll remember.

There are no hard and fast rules when it comes to what to include in a jingle. The jingle lyrics can include a slogan, a phone number, a business name, or even a description of the services they offer. Anything is fair game.

What Are the Benefits of Having a Jingle?

Now that you know what a jingle is, you’re probably wondering why you’d invest in creating one. Here are some of the major benefits of using a jingle for your advertising efforts.

They’re Easy to Remember

With so many companies and services out there today, it can be hard to stay top of mind for customers. But with a good jingle, you can stick in their head all day and have people consciously (and subconsciously) speak about your business.

Jingles can help you communicate your brand and value in a fun, memorable way. With one, you can be the first company customers think of when they’re in need of a particular product or service.

They Build Up Your Brand

A great jingle does more than make your brand memorable—it makes it fun and accessible. Jingles make brands approachable and can help communicate your brand voice and tone in a more effective way than print advertising. A lighthearted jingle can make customers feel good, and in turn, may make them want to engage with you and your brand.

They’re Cost-Effective

Advertising can be expensive—especially if your products or services are ever-expanding or changing. Jingles can help you establish a brand baseline that you can build upon for all your advertising efforts. So, when changes are necessary, you can simply tweak a line or two to reflect your new offering without losing what makes your jingle special.

Tips on Writing a Jingle

Jingles can be incredibly effective —when done right. Unfortunately, it’s easy to write a jingle that turns off customers or makes them think poorly of your brand. Fortunately, if you follow these tips you can ensure your jingle is fun, memorable, and making a positive impact on your business.

1. Know Your Product

To write a great jingle, you need to know what your product is, and what makes it unique. Before you start to write, jot down a list of everything you think a customer needs to know about your products. Be sure to lead with all of its unique or special attributes as these are the things that will resonate most with customers.

2. Know Your Competitors

Another thing you’ll want to do before writing is to study your competitors. Do any of them have jingles? How do they differentiate themselves from others or position their unique selling points? 

It’s important to know these things if you want to create a jingle that’s distinctly yours. The last thing you want is an advertisement that brings your competitors to mind. So, do your homework in advance and create a jingle that can stand above your competitors.

3. Make It Simple

The best jingles are simple and easy to remember. They use repetition and rhyme and keep the language simple. Remember that recall is the most important part of a jingle—so focus on simplicity first and foremost and avoid using flowery words or jargon.

Figures of speech can be a fun and effective way to make your jargon simple and snappy. Try to incorporate puns, hyperbole, and even similes to make your song unique and effective.

Keep in mind: your jingle should be simple enough that anyone can recite and understand what it’s communicating. Be sure to choose your words wisely and err on the side of simplicity. And make sure it ties into your overarching brand story.

4. Listen to Famous Jingles

It sounds simple, but you can’t write a great jingle without knowing what one sounds like. Take some time to scour the Internet and listen to as many as jingles you can. Think about which ones work and which ones don’t, and why that may be the case.

Analyze some of the most famous jingles—ones like Fanta and Kit Kat. What makes them a success? What do they say about the brand, and how does the jingle effectively communicate their brand offering? By knowing what works about these jingles, you can better write your own.

5. Choose the Right Music

When it comes to a jingle, the music is just as important as the lyrics. The music and tempo have to be appropriate so the jingle can easily be sung by the voiceover artist (and whoever is listening along). And it should be in whatever music genre that would gel most with your target audience.

Additionally, if you plan to use an existing tune, be sure to make sure you’re legally able to do so. No one wants a nasty legal battle because of a jingle.

Ready to Write a Jingle?

Writing a jingle can seem intimidating, especially if you’ve never written one before. But it’s not impossible if you work at it! By following the tips in this article, you can write a memorable jingle that customers will remember for years to come.

Looking for more help? Check out our jingle production services!

E-VO-lution: Why Brands Have Moved Away from “Announcer Voice”

announcer voice

For years, the “announcer voice” was the go-to for commercials, televised events, radio ads, and of course movie trailers. You know the voice: deep, clear, almost inhuman, but authoritative. When an announcer voice showed up you knew to pay attention because, well, you didn’t have much of a choice with that booming voice going on.

Now, you don’t hear the announcer voice too much. It’s fallen to the wayside in favor of other types of voiceovers, particularly the conversational tone. If you’ve ever wondered why that might be, keep reading to find out!

How Did Announcer Voice Start?

Announcer voice makes a lot of sense on paper. If you’re trying to be heard, talking in a loud and overpowering voice ensures that people will listen and put some sort of priority on your voice. If we go way back to the days of town criers, newspaper boys, and circus announcers, the voice makes a lot of sense as the speaker is trying to get their message out over the sounds of a crowd.

The exact origins of announcer voice aren’t well known, but the trend seems to go a long way back. The Mid-Atlantic accent is one place to look. It is a blended English and American accent used by actors in the early 20th century for its mixture of poshness and accessibility.

This made up accent became the norm in many films, used by people such as Humphrey Bogart and Katherine Hepburn. From there it became desirable and was taught to aspiring actors in schools. Now, it seems the industry wants nothing to do with it.

Move Aside, Announcer Voice

One problem with the announcer voice is its tone, often described as “parent-child” read. When someone talks in an announcer voice they’re placing themselves above you, telling you what you should think about something, and demanding that you listen to them. This worked fine in the beginning, but now it comes off as condescending and untrustable.

Nobody likes to be talked at, which is the main reason that announcer voice has died. Another reason is that the announcer voice saps all humanity out of the speaker.

If you’ve heard any number of movie trailers from the 90s and before, you’ll notice that all the announcers sound nearly identical. The voice ends up being cast in our minds as being “corporate” and “cold”, like some sort of company robot. Humans identify more with other human voices and respond better to a more conversational tone rather than one that’s not only telling us how to think but telling us how to think in a strange voice.

Some companies still choose to go with a more conventional narrator, such as car commercials, and even a lot of radio ads for things like furniture stores. These companies may be following an “if it ain’t broke don’t fix it” mentality or may be paying homage to these old-school narrators that once dominated the field. There’s a certain nostalgic quality to hearing a booming narrator now that will work for some people.

The Rise of Conversational Speech

Nowadays, people want an announcer or narrator that they can relate to. People don’t want someone whose voice is stiff, overly-rehearsed, and booming like those radio announcers of old. Instead, they want someone they can imagine having a conversation with, and maybe a little jingle to top it all off.

These more approachable and conversational announcers are sometimes known as non-announcer announcers. They’re a lot easier for a listener to connect with, and much more approachable. When the announcer speaks like an actual human, it makes the listener feel less like they’re being advertised to or told what to do, and more like they’re being informed or spoken to by a person rather than some machine.

The two things a company should strive for in advertising is trustability and relatability, and a non-announcer voice makes this much easier.

How to Talk Conversationally

While the announcer voice is commonly referred to as parent-child read, the more conversational side can be referred to as peer-to-peer. The perfect voice-over actor will sound like they’re speaking to a peer and telling them about something. Keep the voice and tone relaxed, don’t use words that are too fancy or “industry deep”, and above all else don’t come across as condescending.

The conversational announcer is still able to speak loud and clear without sacrificing the conversational tone. They can use simple, relatable language and allow subjectivity into their delivery. As a voice-over actor, don’t tell the listener what they should be thinking, rather tell them what you think about a product you’re announcing, as if you’ve tried it yourself.

Put some emotion in your speech and try to relate with the listener, don’t try and sell to them so explicitly.

The last thing people want now is an announcer that sounds like they’re reading from a script. This is unavoidable at times, but the more the voice sounds like real human speech — being made up on the go — the more the listener will be able to relate. Script-read announcing just brings people back to the corporate robot and makes them all-too-aware they’re being advertised to.

Get Conversational

The announcer voice is dead, and it probably won’t be coming back any time soon. Times change and so do peoples’ preferences. Nobody wants to be talked at by their television sets or radios anymore.

People want deeper connections and trustable announcers behind their products. Using a conversational tone is the best way to achieve this.

If you’re looking to hire a voice actor, check out our product page and find out how you can do just that. Feel free to contact us with any comments or concerns.

How to Make Brand Videos That Enhance Your Company’s Message

brand videos

While developing their marketing strategies for 2020, more companies have decided to add brand videos to the mix. In fact, marketers who use video in their branding grow revenue 49% faster than non-video branding. However, you need to make sure your videos properly portray your brand first.

Don’t rush it. Instead, make a plan and stick to it!

Here are eight tips to help you improve your brand videos this year. With these tips, videos can communicate your brand and help you connect with customers.

Ready to give your brand a boost? Get started with these eight essential tips for the best brand videos!

1. Determine Your Goals

The first step to creating the best brand videos is to determine what you’re hoping to achieve in the first place. 

For example, are you trying to increase brand awareness for your company or a new product? Maybe you want to establish yourself as a thought leader in your industry. Either way, video marketing can help you get there!

Knowing your goals will help you determine what type of content to include.

If you want to expand your brand, create videos that are entertaining or inspiring. Make your videos so engaging that viewers can’t help but share them. 

If you want to establish yourself as a thought leader, consider sharing your expertise. For example, you can create an educational how-to video or provide product demonstrations. You can also create a complication of facts and stats that are relevant to your industry. 

Maybe you want to inspire people to visit your website. If that’s the case, create a teaser to pique your audience’s interest. Then, you’ll entice them to click over to your website for the full content.

Brand videos can help you drive sales as well. For example, you can use videos to demonstrate new products or provide customers with helpful tips. You can also create branding videos that include a limited-time offer to encourage purchases.

Determining a goal for your branding videos can keep your videos focus.

Then, you’re more likely to achieve your goals!

2. Know Your Audience

In order to create videos that resonate with your audience, you need to know your audience first.

What problems do your customers face each day? What solutions can your product or service provide them? What videos will pique their interest?

Consider creating buyer personas for your customers. Separate them by:

  • Age
  • Gender
  • Marital status
  • Location
  • Income
  • Shopping behavior
  • Interests

Then, determine what your audience is already searching for. You can explore the videos your competitors have already created to see what works—and what doesn’t. What video elements do viewers respond to the most?

Maybe you’re addressing an audience that doesn’t know a lot about your industry. In that case, you’ll need to create branded videos that explain the basics. If you’re talking to experienced customers, on the other hand, you can focus on providing them with additional value. 

Your messaging will differ based on your target audience. By catering your content to a specific audience, you’re more likely to attract them to your brand.

3. Use Your Voice

Your company brand consists of different elements, including your voice, tone, personality, color scheme, and logo. Since your brand videos are an extension of your company brand, they need to include some of these elements. This includes your voice and tone. 

Take a look at your website copy. How do you speak to your customers? What words and phrases do you often use?

Keeping a consistent voice in your brand videos will show people your brand is consistent, too. 

As a result, customers are more likely to recognize your content on different channels. 

4. Visualize Your Brand

Remember, your brand is composed of visual elements as well. Try adding your brand colors to your videos. This tip can help people recognize your company’s content. 

You can incorporate your company colors in the background of your video. If your office walls are painted with your company colors, try filming there! You can add photos, text, or other visual elements to your videos as well.

Adding elements that match your overall brand will help you tie various brand materials together.

Don’t forget to add your logo as well! Some companies include their logo as a watermark in the corner of their video. This can help improve brand recognition even as people continue watching your video.

5. Choose a Style

There are many video styles you can choose from. These include:

  • Culture
  • Interviews
  • Events
  • Product reviews
  • Tutorials
  • Presentations
  • Vlogs
  • Webinars
  • Testimonials/reviews
  • Animations
  • Behind-the-scenes
  • Live streaming

Consider your target audience and goals. Then, choose the type of video style that will best help you achieve those goals.

6. Shoot & Edit

Once you have a plan in place, start shooting! Consider creating a script beforehand so you can make sure to keep on track.

Don’t forget to end your video on a strong call-to-action (CTA). A compelling CTA can help you increase conversions and sales. According to this report:

  • Mobile video consumption grows by 100% each year
  • 90% of customers report videos help them making purchasing decisions
  • 87% of online marketers are using video content
  • Adding a video to marketing emails can increase clickthrough rates by 200 to 300%
  • Embedding videos on your landing pages can increase conversion rates by 80%

After creating your video, edit it thoroughly. Take this time to create a transcript, which can improve your search engine optimization. That way, more people find you and your brand videos!

7. Get It Out There

Once it’s perfect, start sharing your new video. Consider where your customers spend their time. This can include social media platforms, YouTube, or your own blog.

Don’t forget to optimize your videos with target keywords to expand your reach.

8. Analyze & Optimize

After a while, review your data. Which videos are your viewers responding to? Study each video’s analytics, including views, shares, and other metrics.

Then, use this data to optimize your future videos! That way, you can expand your viewership each time you film. 

Enhance Your Company’s Image: 8 Tips for Making Brand Videos

Expand your brand! With these eight tips, you can make brand videos that resonate with your customers.

Ready to stand out from the competition? Contact us today to get started!

10 Commandments for Crafting Compelling Radio Ads

radio ads

Radio is an old-fashioned medium that has both retained and grown its reach. Public station revenue has leaped from 624 million to 900 million in the last ten years. The popularity of online streaming means the numbers will only increase.

The radio audience is a devoted one, listening for an average of 106 minutes a day, but the vast majority of this time is spent during commutes.

How can a business make sure that no one changes the channel while their ad is on? A carefully crafted message is all it takes.

Discover the 10 commandments for crafting compelling radio ads below. Obey them to create something listeners will never be able to forget.

First Commandment: Thou Shalt Choose the Right Person for Thy Radio Ads

Unlike television, radio doesn’t have the benefit of visual elements to add interest. It’s all about the audio, which makes choosing the correct people to voice the ad an essential part of the planning process.

It is common for a company leader to provide the voice talent, and doing so has numerous benefits. It creates a sense of authority while increasing trust. 

At the same time, it can be dangerous not to hire a professional. There is a risk of ending up with dialogue that sounds artificial or fails to portray a character effectively.

In the end, deciding who should voice a radio ad is one of the most important choices to make. It is also dependent on other elements such as content and audience. 

Second Commandment: Thou Shalt Record Thy Audio Well

The best radio ad in the world will be ineffective if the sound quality is subpar. A poorly recorded ad will quickly make listeners change the channel.

Using effective equipment and taking your time are two ways to ensure the ad sounds great. Check out our article on best audio recording practices for more tips.

Third Commandment: Thou Shalt Use Appropriate Timing

Time is at a premium in the oversaturated world of radio advertising. This doesn’t just mean to keep ads short; it’s also important to consider when to air it.

Radio stations measure success in terms of listener numbers like television stations measure viewers. However, a radio listener must listen for at least 5 minutes in a quarter-hour period for their contribution to count. An effective radio ad must air during a time when the station’s audience will be listening. It must also keep them from changing the channel for as long as possible.

Fourth Commandment: Thou Shalt Elicit the Necessary Emotion

Many of the most effective ads in any format work so well because they manage to make their audience feel something. Touching the heart of an audience is wonderful, but it is also important to create the correct emotion. Determine what listeners should feel before creating the ad or risk sending the wrong message. 

Fifth Commandment: Thou Shalt Cater to Thy Audience

Increasing listener numbers is great, but it is also important to ensure that the right people are tuning in. Getting someone with no interest in the product or service being advertised to listen is not a great way to encourage sales.

The first step of catering any message is to determine who the audience is. This is done by analyzing their demographics, habits, and other identifying factors. The next is to find out what they want or need, which is as simple as sending out a survey or poll. Lastly, figure out how to make an ad that speaks to both these elements and is relevant to the right people.

Sixth Commandment: Thou Shalt Mention the Product (But Not Too Often)

A commercial that doesn’t showcase a product or service won’t translate into profit. It’s important to clearly indicate what is being offered but not overwhelm listeners with branding.

A study on radio commercial retention showed that while mentioning a brand does help listeners remember an ad, doing so too often can have the opposite effect. Work the product naturally into the message of the ad to achieve the right balance.  

Seventh Commandment: Thou Shalt Maintain Attention

There are thousands of radio stations available to listeners today. Keeping them from tuning to another channel while a radio ad is on is a matter of holding their attention.

There are numerous effective methods to keep listeners. An attention-grabbing opening line, relevant message, appropriate emotional appeal, limited-time offer, and other hallmarks of effective content will help ensure potential customers don’t touch that dial.

Eighth Commandment: Thou Shalt Provide an Enticing Offer

Radio commercials usually only have 15-30 seconds to grab a listener’s attention and prevent them from turning the channel. It’s essential to get to the point quickly and show listeners why they should care about the message being conveyed.

A sale or special promotion is a great time to run radio ads, as they entice customers to buy before the offer goes away. However, there are other ways to turn listeners into customers, such as appealing to their emotions or telling an entertaining story in the ad. 

Ninth Commandment: Thou Shalt Use the Correct Format

Researchers found that, while the old-fashioned announcer-style ad is the most common, a more relatable, slice-of-life story is usually more effective. Just like a picture looks better in a beautiful frame, a radio ad becomes more effective when it uses the appropriate format.

Tenth Commandment: Thou Shalt Write Effective Scripts 

All the commandments come together when it is time to create a script for a radio ad. A script serves as the blueprint for a story, and if it doesn’t convey the right message, the ad will fail.

See an example of how to format radio commercial scripts and more tips on how to write them effectively here.

Are You Ready to Start?

Has learning how to make a radio ad inspired you to use this effective outreach method in your own business? Ready to air radio ads that increase your profit and customer base?

Then check out our radio advertising services and contact us to request a quote today!

Landing Page SEO Checklist: 9 Things You Can’t Forget

landing page seo

So, you’re looking to make some improvements to your business website’s SEO strategy. More specifically, you want to make sure your landing page is SEO optimized.

The basic concepts behind SEO don’t change much, regardless of what page on your site you’re working on. With that being said, there are a few things to keep in mind when dealing with landing page SEO that differs from other pages on your site. 

But how do you make SEO improvements to your website’s landing page? And what are some things you can do today to make your landing page more SEO-friendly? If you’re asking yourself these kinds of questions, wonder no longer, because we’re here to help!

In this article, we’ll give you 9 SEO tips and tricks that you can use to help you make your landing page rank higher on search engines. Now then, let’s get started!

1. Simplify Your Navigation

One of the best ways to make sure your landing page is SEO-friendly is to keep your site’s navigation simple and easy to use. The last thing you want to do is to make it hard for users to find whatever it is they’re looking for on your site.

A good rule of thumb is if it takes more than three clicks to find something on your website, it’s too complex.

2. Check Your Page Speed

One of the biggest things that search engines are looking for is websites with short loading times.

Remember, the last thing a site like Google wants to do is recommend a user to a site that takes forever to load. It makes them look bad and can lead to them losing users, which isn’t what they want. So make sure your site loads fast without any delays.

Not sure if your site is fast enough?

Google offers a neat speed checker tool that is easy to use and will tell you if your site is up to par. And if you get a bad grade, don’t worry. Google will even give you a few tips on how you can speed up your site!

3. Go with a Single Column Layout

Remember, poor user experience is going to lead to users closing your site and going to another fast. And if that happens too often, Google will flag your site, which means you can’t rank as high for your desired keywords.

Next to website speed, layout issues are the next most common reason as to why folks close out of a site after a few seconds. So keep it simple, and go with a single-column layout so users can find what they’re looking for in seconds.

4. Make Sure You’re Mobile-Friendly

Did you know that over 50% of all web traffic in 2018 came from mobile devices? That’s a stat that is expected to rise over the next five years as people continue to use mobile devices more. Because of this, search engines will no longer rank sites that aren’t mobile-friendly.

Not sure if you’re site’s mobile-friendly? Use Google’s mobile-friendliness checker to see if you check that important box!

5. Don’t Go Overboard with Media

One of the quickest ways to slow your site down is to overload it with media like pictures and videos. And again, if your site doesn’t load fast, search engines aren’t going to rank it near the top search results.

So keep it simple and use media when necessary, like to break up large walls of text. Make sure that all images and videos you use are cropped and compressed for optimal loading speeds.

6. Use Whitespace Design

Legibility is a huge part of having an SEO-friendly website. One of the best ways to keep all of the content on your website easy to read is to use whitespace design.

Whitespace design is less about color choice and more about making sure there’s plenty of negative space between page elements. This helps the content flow well and is easy on your user’s eyes, which is what you want. 

7. Format Your Text Properly

Another way to make your site more legible and easy to read is to format bodies of text properly.

A few tips on how to do this? Use paragraphs, break up your text with media and don’t write too much, especially on your landing page. It may also help to emphasize important information with a large, bold print.

8. Use Legible Fonts

When it comes to legibility, the last tip worth remembering revolves around fonts. While it may be tempting to try and be different from everybody else with your fonts, it’s important to pick fonts that are easy to read.

This will help keep users around for longer, which is again, something search engines care about. So whether it’s various headings or your base content, pick fonts that are easy to read.

9. Use Your Keywords the Right Way

When it comes to SEO on your site’s landing page, keywords play a huge part in helping you reach your goals. By placing your keywords in the right spots, you can boost your rankings for those keywords.

So where do you need to put your keywords? In the content on your landing page, in alt tags for your images, and in your website’s description. That way search engines can identify your site and that landing page with those right keywords.

Keyword stuffing is bad, however, and should be avoided. Only use the same keyword a few times, and try to make things sound natural. Search engines are smart and will flag you for keyword stuffing.

Landing Page SEO Strategies and Techniques

There you have it—a few landing page SEO strategies and techniques that you should keep in mind for your business website!

As you can see, user experience is a huge emphasis. So try to put yourself in your user’s shoes and make decisions that you think will improve their experience on your site.

A good place to start is to make sure your site’s navigation is simple and easy to use and confirm that your site is both fast and mobile-friendly.

Use a single-column layout, white space design, and legible fonts. Also, format your text well and break things up with media, but don’t go overboard with the media, either.

Looking for more website design tips and tricks? Check out our blog!

Social Media Calendar Planning: 7 Tips to Stay Organized

calendar planning

According to recent findings, over 3.5 million people use the internet, and roughly two-thirds of those people spend some of their online time logged in to social media. It’s crucial that your business takes advantage of these established online communities by making their presence known across platforms. Why? So that social media users take the time to navigate away from Facebook, Twitter, or Instagram and over to your business’s website – which is why calendar planning is important.

As a business owner, you may feel that you don’t have any time to spare to run multiple accounts. However, with a little bit of calendar planning, it doesn’t have to cost you much in time!

We’re here to give you some pointers on how to utilize social media calendar planning to keep your online presence streamlined, organized, and geared for success. Read on for 7 tips that will change the way you think about social media!

1. Post Consistently 

For your social media presence to be effective, you need to have followers and continue to grow that fanbase. But when social media users come across accounts that rarely post, they have a tendency to move on. 

Dumping a ton of content periodically won’t work, either. In fact, this will likely come across as spam for the followers you do have. 

Use your calendar planning time to decide how frequently you want to post and on what days you want your new content to go live. This doesn’t have to be every day, but it should be a few times a week if you want to draw attention!

2. Have Fun with Hashtags

Hashtags are a great way to tap into the social media hivemind and find out what’s trending. Plus, having fun with trending content is a great way to humanize your business and show that you have a silly side!

One way to take advantage of hashtags is to tap into the always-growing National Days phenomenon. We’ve seen everything from National Dogs Day to National Broadcast Traffic Professional’s Day. Take a glance at the official National Days website and map out a few that you can create some fun and relevant content for—and don’t forget the hashtag!

3. Think Beyond the Business

Of course, you want to drive up your sales with your social media, but not every post needs to link to a product or service directly. Find topics that generally relate to your business and create content surrounding those topics. The goal is to attract attention, show off your expertise, and avoid boring people with a constant stream of strictly promotional content.

Optimize your results with these kinds of posts by hiring SEO professionals to help you generate ideas. They can uncover the most sought after information within your niche so that you answer the internet’s most burning questions!

4. Know Your Creatives

As you’re planning your social media content calendar and taking notes from social media professionals, you’ll notice that social media content tends to be very diverse. We mentioned SEO-fueled articles, which will be best handled by a content writer. There are also high-quality pictures, videos, infographics, and more. 

Don’t expect that one person in your office will be able to perfect all of these content styles. Take stock of your employees’ strengths and delegate types of content accordingly. 

5. Know Your Platforms

Don’t expect that you can upload the same content across all of your social media platforms. Social media experts will tell you that different types of content perform better on some platforms than others, and you should cater your content to each platform.

For example, longer videos tend to do well on Facebook, in part because they won’t get cut off in the middle and require viewers to navigate elsewhere to watch the rest (which they probably won’t). Stylized photos and short clips do well on Instagram. Twitter is designed for short-form blurbs, especially of the humorous variety.

Don’t start your calendar planning before you know what works best and where!

6. Hold on to Old Calendars

One of the best things about social media content calendars is that they can prevent you from repeating old content. However, with consistent and frequent posting over a number of months or even years, you’re bound to forget that you already made a certain joke or posted about a certain topic awhile back.

When it’s time to draft up a new content calendar, break out the old ones to cross-reference. It’s okay for posts to bear some similarities, but you don’t want to post content that appears stale to your longtime followers.

7. Adjust When Necessary

Calendar planning isn’t meant to be rigid. It saves you the headache of coming up with new ideas on the fly every few days, but be prepared to adjust your plans when it seems necessary.

Let’s say you roll out a hashtag that you’ve planned to incorporate into the rest of your posts for the foreseeable future. After the first few months, it isn’t gaining steam. Or perhaps you’ve decided on a series of online contests, but people don’t seem to engage with them and it’s not worth the money you’re investing in the prizes.

Allow yourself the flexibility to change directions, even if you’ve planned heavily around a certain style of content. Social media can be a very trial-and-error-based process, especially when you’re in the early stages!

Boost Your Business with Calendar Planning

Social media calendar planning is a great way to set your business up for success. It gives you the opportunity to do a bit of research and find new ways to reach new customers in the digital age. It also saves you the time and stress of coming up with things on the fly, which can lead to inconsistency and incoherency. 

If you’ve read through these tips on calendar planning and still don’t feel up to the task, don’t hesitate to invest in a professional social media team. At Killer Spots Agency, our social media team is ready to come up with a strategy for you and even manage your social media interactions!

Contact us for help with your marketing and outreach strategies, whether you want to take them the internet, the television, or even the radio!