7 Most Common Digital Marketing Mistakes Marketers Commit

digital marketing

Digital marketing has revolutionized the way businesses reach their target audience and promote their products or services. However, with the ever-changing digital landscape, marketers are faced with new challenges that require a strong understanding of the digital marketing landscape. 

Despite the best intentions, marketers often make common digital marketing mistakes that can hurt their campaigns’ success. In this article, we will discuss some of the most common digital marketing mistakes that marketers must avoid to ensure their campaigns’ success. 

1. Insufficient Understanding of the Target Audience

Without a clear understanding of the audience’s pain points, interests, and behavior, it becomes challenging to create marketing campaigns that resonate with them. Therefore, it’s essential to conduct thorough research on the target audience to create personalized marketing campaigns that drive results.

2. Not Creating a Comprehensive Plan

A plan helps to define the objectives, target audience, budget, and timelines for each campaign. Without a plan, digital marketing campaigns can become haphazard and not meet the desired goals. Therefore, it’s crucial to create a comprehensive marketing plan that outlines the strategies, tactics, and timelines for each campaign.

3. Focusing Solely on Social Media

Social media has become an essential part of digital marketing. However, focusing solely on social media can lead to neglecting other equally important marketing channels. A well-rounded marketing strategy should involve other channels, such as email marketing, search engine optimization, paid advertising, and content marketing. 

Diversifying the marketing channels ensures that the marketing messages reach a broader audience and increase the chances of generating leads.

4. Not Analyzing Results

Digital marketing campaigns generate a lot of data, such as website traffic, click-through rates, and conversion rates. However, one of the common mistakes that marketers make is not analyzing the data to improve the campaigns. Analyzing the results helps marketers to identify what’s working and what’s not working. 

Based on the analysis, marketers can make data-driven decisions to optimize the campaigns and improve their performance.

5. Ignoring Mobile Optimization

More than half of internet users access the internet from mobile devices. Therefore, it’s essential to ensure that digital marketing campaigns are optimized for mobile devices. Not optimizing for mobile can lead to a poor user experience, which can negatively impact the campaign’s performance. 

Therefore, marketers must ensure that their websites, emails, and other digital assets are optimized for mobile devices.

6. Not Defining Key Performance Indicators (KPIs)

Key performance indicators (KPIs) are metrics that marketers use to measure the success of their campaigns. Without defining KPIs, measuring the campaigns’ performance is impossible. Therefore, it’s essential to define KPIs such as website traffic, conversion rates, click-through rates, and social media engagement, among others, to track the performance of the campaigns.

7. Overlooking the Power of SEO

Without SEO, businesses cannot rank on search engines, which can negatively impact their online visibility and lead generation. Therefore, marketers must prioritize SEO as a critical component of their digital marketing strategy to improve their website’s ranking on search engines. 

This includes developing a keyword strategy, optimizing website content, and building high-quality backlinks. By incorporating SEO into their digital marketing strategy, marketers can improve their website’s visibility, increase traffic, and generate leads.


Digital marketing has become a crucial part of any business’s marketing strategy. However, marketers must avoid common mistakes that can harm their campaigns. 

Understanding the target audience, creating a comprehensive plan, diversifying marketing channels, analyzing results, optimizing for mobile, defining KPIs, and overlooking the power of SEO are some of the key areas that marketers must focus on to ensure successful digital marketing campaigns. 

By avoiding these common mistakes, marketers can create effective digital marketing campaigns that generate leads, build brand awareness, and drive business growth.

Partnering with a full-service digital advertising agency like KillerSpots Inc. can help businesses avoid common marketing mistakes and achieve their goals. With a full range of services and unwavering dedication to clients, KillerSpots Inc. is a reliable partner for businesses looking to leverage the power of digital marketing. Contact us to get started!

Why Jingles Remain Essential for Advertising Your Company

woman in a recording studio

Whether you’re a business selling products or services, you’d know the significance of having an advertising strategy. A well-crafted marketing tactic can help build brand loyalty and a positive brand image. It also lets you communicate the offering’s unique value proposition and drive revenue growth. 

While implementing a social media campaign with a professional can help you stay competitive and efficient in the industry, some traditional marketing can still be effective today. Besides handing out flyers and stickers, you can help people remember your establishment better by writing and composing a catchy jingle. 

If you want more people to remember your company better, this article will define jingles, why they still matter, and how to create a good one. 

What Are Jingles in Advertising?

A memorable jingle is a powerful advertising tool. It can connect your brand with a message, making it unique for your audience. Even if listeners don’t consciously notice the music in your radio commercial, they’ll remember your catchy jingle. This association can increase brand recognition and customer loyalty, convincing them to choose your business.

Do People Learn Music Better with Repetition?

As you continue your day, you may wonder why you mentally sing the ABCs to remember the order of letters in the alphabet. Advertising agencies commonly use this method because repetition helps our brains retain information more easily, like memorizing a song. Singing jingles are a newer advertising approach, with the first airing in 1926 for Wheaties. Since then, these marketing tools quickly became popular and essential for the marketing industry. 

3 Reasons Your Business Should Have a Jingle

After defining jingles and explaining if people learn better with repetition, this section will discuss why your company must create and launch a short song. 

1. Jingles Help Define Your Offers

Besides going on social media platforms, a jingle is an effective advertising tool that distinguishes your company from competitors by uniquely communicating your offer. A catchy tune grabs people’s attention and reinforces your company’s strengths. 

It will also be memorable and leave an impression on listeners about what makes your company unique. Moreover, a well-composed piece must resonate with potential customers, who can recall it long after first hearing it. 

2. These Tunes Are Easy to Remember

A catchy and creative jingle helps buyers remember your company and its unique selling point. As people constantly expose themselves to information online, your message can go unnoticed, which can be daunting for any business owner. 

On the other hand, a jingle with distinct features like your phone number or company name makes it easier for listeners to recall your business. 

3. They Attract Customers

Jingles enhance brand awareness, create memorable messages, and attract customers through emotional connections. These tools are a classic advertising method that associates a brand with vital information simply and memorably. Also, a well-crafted jingle can significantly impact a business’s marketing strategy.

How to Create a Powerful and Catchy Radio Jingle

Many marketing teams have questions about creating a jingle, asking themselves if they should have a rhyming scheme and what company details to include. While there are no set rules for composing a catchy tune, you must learn to keep it simple. You should also make it clear and straightforward because the audience doesn’t want to exert much effort to remember it. Moreover, it must be memorable. 

What Are the Effects of an Effective Jingle?

While the right jingle can become a familiar sound to the brain, you must also create the right sound for a brand. The song’s opening notes can trigger memories and encourage people to sing along. Meanwhile, an unpleasant tune can hurt a brand.


Jingles are a powerful advertising tool that businesses can broadcast on social media, radio, or TV, but you can only enjoy the benefits if you do it right. You can be memorable among potential customers by keeping it straightforward and catchy and working with a professional agency.

If you need professional advertising and social media agencies in the US for your jingle composition, call KillerSpots Inc.! Our contagiously creative marketing and production team has been serving clients since 1999 to help them gain more visibility. Contact us now to start your project!

3 Shocking Reasons Brands Still Go for Radio Advertising

radio advertising

Despite the rise of digital media and social advertising, radio advertising still holds an important place in marketing. It is a medium that has been around for over a century and has proven effective for various brands. In this article, we will explore three shocking reasons why brands still do commercials for radio:

Radio Advertising Reaches a Wide Audience

Radio reaches a larger audience than one would expect. According to Nielsen, radio reaches over 90 percent of Americans every week. This shocking statistic demonstrates the power of radio advertising. In comparison, digital advertising, often considered the go-to medium for marketers, only reaches around 60 percent of the American population. The reach of radio advertising goes beyond just the number of people it reaches. Radio listeners are diverse in their demographics and interests, making it an effective medium for reaching different target audiences.

Radio Advertising is Cost-Effective

Another shocking reason why brands still go for radio advertising is its cost-effectiveness. Radio advertising is much cheaper than other forms of advertising, such as television or print. In addition, radio advertising allows for easy targeting of specific demographics, which can further reduce costs by only reaching the intended audience. 

Radio advertising also provides great value for your investment. It allows for repeat airings of ads, which can help in building brand awareness and recall. Repeat airings also help to reinforce a brand’s message and can lead to increased sales. This is especially applicable to local businesses that rely on reaching their target audience within their community.

Radio Advertising is a Tried and Tested Medium

Radio advertising is a tried and tested medium that has stuck around for over 100 years. It has proven effective for various brands, both big and small. Despite the emergence of new media like television and the Internet, it has stood the test of time and has evolved with technology to remain relevant in today’s digital world. 

Radio advertising has a unique ability to connect with its listeners through the use of sound, music, and voice. This creates a personal and emotional connection with the audience that can lead to brand loyalty. In addition, commercials for radio are a non-intrusive medium that allows listeners to continue with their daily activities while still being exposed to the brand’s message.

Produce Professional Radio Ads for Your Business

Despite the rise of digital media and social advertising, radio advertising still holds an important place in marketing. Its ability to reach a wide audience, cost-effectiveness, and being a tried and tested medium are just a few reasons why brands still go for radio advertising. Radio advertising should be seen as a supplement to digital advertising rather than a complementary medium. When used with digital advertising, radio advertising can be a powerful tool for any brand’s marketing strategy.

Our full-service offices provide a comprehensive range of facilities to help businesses succeed. These include a fully-equipped radio broadcast booth and television studios with White and Green cyc walls. Our company culture revolves around strategy and ROI, ensuring measurable results and complete customer satisfaction. Our approach involves partnering with clients to develop continuously evolving full-service marketing strategies that dynamically adapt to their business for maximum ROI. Join us today, let us produce your commercials for radio, and experience growth like never before. Period!

Exploring Different Social Media Marketing Ad Formats

social media apps

Social media has become a crucial tool for businesses to promote their products and services. Various social media platforms have grown in popularity, allowing businesses to access a wider audience and establish connections with them. 

But as competition heats up, it’s critical for firms to differentiate themselves. Investigating various social media marketing ad styles on Twitter, Facebook, TikTok, YouTube, and other platforms is one way to achieve this.

In this article, we will explore different social media marketing ad formats on such popular platforms.

Twitter Ads 

On Twitter, users can express their ideas and opinions in 280 characters or less. Businesses can use Twitter ads as a potent tool to target their audience and raise brand awareness.  

There are different ad formats on Twitter, including promoted tweets, promoted accounts, and promoted trends.

Promoted tweets are tweets that businesses pay to promote to a larger audience. These tweets can be targeted to specific demographics, interests, and behaviors. 

Promoted accounts are used to increase followers and can also be targeted to specific demographics. The trending topics list’s top spot is taken by promoted trends, which are used to advertise a hashtag.

Facebook Ads 

Facebook is the most widely-used social media platform, boasting over 2.8 billion monthly active users. Facebook advertisements are a fantastic method for businesses to connect with their target market and build brand recognition.  

There are different ad formats on Facebook, including image ads, video ads, carousel ads, and collection ads.

Image ads are the most common Facebook ad format, where businesses can showcase their products or services through a single image. With a maximum runtime of 240 minutes, video advertisements are an effective approach to drawing in viewers. 

Carousel ads allow businesses to showcase up to ten images or videos in one ad. Collection ads are designed for mobile devices and allow users to browse and purchase products within the Facebook app.

TikTok Ads 

TikTok is a short-form video platform that has gained immense popularity among the younger generation. Using TikTok ads can be an effective strategy for businesses to target a specific age group and improve their brand recognition. 

There are different ad formats on TikTok, including in-feed ads, brand takeovers, and hashtag challenges.

Native advertisements, known as in-feed advertising, are displayed in the user’s feed and can last up to 60 seconds. When a user launches an app, brand takeovers are full-screen advertisements that appear. 

Hashtag challenges are sponsored challenges that encourage users to create and share content using a specific hashtag.

YouTube Ads 

YouTube hosts more than 2 billion monthly users, and it’s the most popular video-sharing platform. YouTube advertising is a fantastic method for businesses to connect with their target market and build brand recognition.  

There are different ad formats on YouTube, including skippable ads, non-skippable ads, bumper ads, and sponsored cards.

Non-skippable advertising is those that must be seen before the video begins, whereas skippable ads can be skipped after five seconds. 

The six-second advertising known as bumpers cannot be avoided. Ads known as sponsored cards can be used to advertise goods or services and show as overlays on videos.

Other Platforms 

Apart from the platforms above, there are several other social media platforms that businesses can explore for their marketing needs. 

The younger audience can be reached with Snapchat ads, while B2B companies can use LinkedIn ads. Pinterest ads are great for businesses in the fashion, beauty, and home decor industries.


Social media marketing is a powerful tool for businesses to reach their target audience and increase brand awareness. By exploring different ad formats on different social media platforms, businesses can create engaging and effective ads that stand out from the crowd. 

It’s critical to comprehend your target market and pick the ad format that best serves their requirements. Businesses may accomplish their marketing objectives and expand their operations with the proper ad structure and targeting.

Turn to KillerSpots Inc. for a full-service social media and marketing agency that delivers results! Our experienced team has been serving clients worldwide since 1999, providing top-quality digital marketing services and production solutions to help businesses achieve their goals. 

We have the know-how and tools to advance your brand, from web design and video production to social media management and content generation. Contact us today to learn more!

Marketing vs. Advertising: Differences and Uses to a Business

woman using a laptop

The terms “marketing” and “advertising” are often utilized interchangeably, but they indicate to two distinct processes. While both are essential for a business to thrive, it’s important to understand their differences and how they can be used effectively for your business’ success. This blog post will explore the key differences between marketing and advertising and their respective uses and benefits for companies. 

By the end of this article, you must clearly understand how to leverage digital media marketing and advertising strategies to grow your business.

Marketing: Definition, Goals, and Strategies

Marketing is a broad term encompassing all business activities to promote and sell its products or services. It involves identifying the target audience, understanding their needs and preferences, and creating strategies to reach and engage them most effectively. The ultimate goal of marketing is to create a strong brand presence, build customer relationships, and drive sales.

Some critical components of marketing include:

1. Market Research: To understand the market dynamics, customer preferences, and competition, businesses must conduct thorough market research. This helps them identify gaps in the market and growth opportunities.

2. Product Development: Based on market research, businesses develop products or services that meet customer needs and preferences. This involves considering factors such as pricing, quality, and features.

3. Branding: A strong brand identity helps a business stand out and build customer loyalty. Branding includes creating a unique logo, tagline, and brand message that suits well with the target audience.

4. Promotion: This involves creating and executing strategies to promote the products or services, such as advertising, public relations, social media marketing, and content marketing.

5. Distribution: Businesses must ensure that their products or services are easily accessible to customers through online or offline channels. This may involve partnering with distributors, retailers, or e-commerce platforms.

Advertising: Definition, Goals, and Strategies

Advertising is a subgroup of marketing and refers to the paid promotion of a product or service through various media channels, such as television, radio, print, digital, and outdoor. The primary goal of advertising is to create brand awareness and persuade the target audience to purchase the product or service.

Some key components of advertising include:

1. Ad Creative: An effective ad should be visually appealing and convey the brand message. This involves designing the ad layout, visuals, and copy that resonates with the target audience.

    2. Media Planning: It involves selecting the most appropriate media channels to reach the target audience. Businesses must consider getting, frequency, and cost when choosing media platforms.

      3. Ad Placement: The placement of ads plays a crucial role in their effectiveness. Businesses must ensure their ads are placed in the proper context and time to grab the audience’s attention.

      4. Ad Measurement: To evaluate the effectiveness of an ad campaign, businesses must measure key performance indicators, such as impressions, clicks, conversions, and return on investment (ROI).

      Differences between Marketing and Advertising

      1. Scope: Marketing is a broader concept that includes all activities related to promoting and selling a product or service. At the same time, advertising is a specific marketing activity focusing on paid promotion through media channels.

      2. Objective: The primary objective of marketing is to create a strong brand presence, build customer relationships, and drive sales, while advertising aims to create brand awareness and persuade customers to make a purchase.

      3. Strategy: Marketing involves a strategic approach to understanding the target audience, developing products or services, and creating promotional campaigns. On the other hand, advertising focuses on designing creative ads and choosing the correct media platforms to reach the audience.

      4. Budget: Marketing requires a comprehensive budget that covers various activities such as research, product development, and promotion, while in house advertising requires a separate budget for media buying and ad production.


      Marketing and advertising are distinct yet interconnected aspects of a business’s promotional efforts. Marketing encompasses a broader range of activities to understand the target audience, develop suitable products or services, and create effective promotional campaigns. In contrast, advertising is a specific component of marketing that focuses on crafting compelling ads and selecting the correct media platforms to reach potential customers. Both marketing and advertising are essential for a business’s success, as they build a strong brand presence, foster customer relationships, and drive sales.

      Killerspots has firmly established itself as the best digital media advertising agency since its inception in 1999. With an array of services such as radio production, jingle production, TV and video production, social media management, studio rentals, and SEO, our full-service advertising agency and production house has served clients worldwide with unwavering dedication and passion. For those interested in harnessing the power of digital media advertising, call us at 800-639-9728 today.

      Why Radio Ads Remain Relevant in Today’s Media Landscape

      radio advertisement

      In a time where digital marketing and social media advertising seems to rule the roost, it may be tempting to think that traditional forms of advertising, such as radio ads, are no longer effective. However, radio advertising remains a valuable tool for anyone who would like to reach a broad audience and make an impact. This article will explore why radio advertising still works, especially in this day and age.

      Reason #1: Cost-Effective Advertising

      One of the most significant advantages of radio advertising is its cost-effectiveness. Radio ads are relatively inexpensive to make and air than television or print ads. This makes radio advertising an ideal choice for businesses with budget constraints for more extensive marketing campaigns.

      With radio advertising, businesses can target specific audiences according to gender, age, and location. Businesses can be sure that their message reaches the right people by strategically placing ads during specific times of the day or on select radio stations.

      Reason #2: High Reach and Frequency

      Another benefit of radio advertising is its ability to reach a large audience with high frequency. Radio stations have a wide coverage area, allowing businesses to reach potential customers across a broad geographic region. Additionally, radio listeners tend to be loyal to their favorite stations and tune in frequently, increasing the chances that they will hear a particular ad multiple times.

      This high reach and frequency can benefit businesses looking to build brand awareness and recognition. By consistently exposing listeners to their message, any company can establish itself as a trusted and recognizable brand in the minds of potential customers.

      Reason #3: Flexibility and Timeliness

      Unlike print ads, radio ads can be produced and aired quickly, making it possible to respond to current events and market trends in real time. For example, a restaurant can create a radio ad promoting a special deal or event and have it on the air within a day or two. This agility gives businesses a competitive edge and allows them to stay relevant in a fast-changing market.

      Moreover, radio advertising is flexible in terms of the type of ad that can be produced. Businesses can create a variety of ads, from short and catchy jingles to longer, more informative spots. This versatility allows businesses to tailor their message to their target audience and the specific goals of their advertising campaign.

      Reason #4: Trust and Credibility

      Radio is a trusted medium with a loyal audience. Many listeners have a strong emotional connection to their favorite radio programs and personalities and trust the information presented on the airwaves.

      By placing an ad on a trusted radio station, businesses can tap into this trust and credibility and build a positive association with their brand. This is especially true for local radio stations, which often have a loyal following and a lasting connection to the local community.

      Final Thoughts

      Despite the rise of digital media, radio remains a powerful and effective advertising medium. Its wide reach, targeted audience, affordability, and trustworthiness make it invaluable for businesses of any size. By utilizing the unique benefits of radio advertising, companies can enhance brand awareness, increase sales, and build a loyal customer base.

      Do you need help with making radio commercials? KillerSpots Inc. can help. Our media and marketing agency can produce high-quality radio commercials that capture listeners’ attention and effectively promote your brand. We offer a variety of services, from scriptwriting and voiceover talent to sound design and distribution.

      Contact us at (513) 270-2500 for a quick quote or a 15-minute discovery call!

      The Average Length of a Jingle: Why it Matters for Advertisers


      Jingles are short musical compositions used in advertising to promote a product or service. They are designed to be catchy and memorable to make a good, lasting impression in the minds and hearts of consumers. But how long should a jingle be? 

      This article will explore the average length of a jingle and why it’s important for advertisers.

      What Is a Jingle?

      A jingle is a short, catchy tune used in advertising to promote a brand, product, or service. They are often used in radio and television commercials but can also be used in online ads, social media campaigns, and other forms of advertising. 

      Jingles are designed to be memorable and effective, with the aim of creating a lasting impression in the minds of consumers.

      How Long Should It Be?

      The average length of jingles can vary depending on the medium in which it is used. For example, radio jingles tend to be shorter than television jingles, as they need to grab the listener’s attention quickly. On average, radio jingles are around 15 seconds long, while television jingles can be up to 60 seconds long.

      However, the jingle’s duration is not just dictated by the medium in which it is used. Advertisers also need to consider the attention span of their target audience. Since the average attention span of an adult is around 8 seconds, advertisers have a very short window of opportunity to capture the audience’s attention with their jingle.

      As a result, many advertisers have started to create even shorter jingles than traditional radio jingles. These “micro-jingles” are typically around 5 seconds long and are designed to be simple, catchy, and memorable.

      Why Does Length Matter? 

      For one, the jingle needs to be long enough to convey the brand message and promote the product or service effectively. If a jingle is too short, it may not be able to communicate the necessary information to the audience. A jingle that is too long may start to become annoying or repetitive, which can have a negative impact on the brand image. 

      The cost of producing the advertisement is another reason why the jingle’s length matters. Longer jingles require more time and resources to produce, which can increase the overall cost of the advertising campaign. Advertisers need to balance the duration of their jingle with their budget to ensure they get the best return on investment.

      Additionally, the length of a jingle can affect its effectiveness. Consumers are more likely to remember shorter jingles than longer ones because they are easier to remember and can be repeated more easily. 

      The Bottomline 

      A jingle’s length may vary depending on the medium that is used and the attention span of the target audience. The jingle needs to be long enough to convey the brand message and promote the product or service effectively but not too long to become annoying or repetitive. The cost of producing the advertisement also needs to be considered, and the duration of the jingle should be balanced with the budget to ensure the best return on investment. 

      KillerSpots Inc. is a full-service digital marketing agency that helps businesses create effective jingles for their advertising campaigns. Our in-house marketing team collaborates with clients to understand their brand and target audience. 

      We use our expertise to develop jingles that are not only catchy but also effective in promoting the brand and increasing sales. Call (513) 270-2500 for more information!

      How Jingles Work and the Vital Role They Play in Marketing


      Marketing is an essential aspect of any business, and it involves promoting products or services to attract customers. The primary goal of marketing is to create brand awareness and generate leads, which can eventually convert into sales. Marketing involves various techniques such as advertising, sales promotions, public relations, and personal selling. One effective technique used in marketing is the use of jingles.

      Jingles are short and catchy tunes used for advertising and promotional purposes. They often promote a product or service and create brand awareness. Jingles can be used in various media, such as television and radio commercials, social media, and in-store promotions. The use of jingles in marketing has been popularized by famous brands such as Coca-Cola, McDonald’s, and Kit-Kat. However, jingles are more profound than most people think, so we will discuss the details in this article.

      How Are Jingles Made?

      A team of writers, composers, and producers creates jingles. The process involves brainstorming ideas, creating lyrics, composing music, and recording the final product. The goal of a jingle is to create a memorable and catchy tune that will stick in the audience’s minds. Jingles are usually short, lasting 15 to 30 seconds, making them easy to remember.

      Advantages of Using Jingles

      If you don’t see the value of using jingles for your marketing campaign, here are some reasons why you should:

      1. Easy Recall

      One of the main reasons to use jingles in marketing is their ability to create easy recall. Jingles are short and catchy, making them easy to remember. The human brain is wired to remember music, and jingles can create a lasting impression on the audience. When a person hears a jingle repeatedly, it becomes stuck in their head, and they can easily recall the brand or product being promoted.

      An excellent example of this would be the “I’m Lovin’ It” jingle used by McDonald’s. Even without seeing the golden arches, most people can immediately associate the jingle with the fast-food chain. This easy recall helps increase brand awareness and keep the brand in mind when purchasing.

      2. Emotional Connection

      Jingles have a way of tapping into emotions and creating a connection with the audience. Using music and catchy lyrics, jingles can evoke feelings of happiness, nostalgia, or excitement in the listener. This emotional connection can help to build brand loyalty and increase customer engagement.

      For example, the “Nationwide is on your side” jingle used by Nationwide Insurance creates a sense of security and trust in the brand. The jingle reinforces that Nationwide is there for its customers when they need it most, creating an emotional connection that can lead to long-term customer relationships.

      3. Catchiness

      Jingles are designed to be catchy and memorable. The memorable tune can create a lasting impression on the audience, making them more likely to remember the promoted brand or product. Catchy jingles can also create a buzz around a product, making it more popular and increasing sales.

      A perfect example of this is Spaghetti-O’s famous jingle, “Uh-oh, Spaghetti-O’s!” The catchy tune and playful lyrics made the product more memorable and fun for children, increasing sales and popularity.

      4. A Sense of Nostalgia

      Jingles can create a sense of nostalgia for the audience. Many famous jingles have been around for decades, and hearing them can bring back memories of childhood or a particular time in a person’s life. The sense of nostalgia can create a positive association with the brand, making the audience more likely to purchase the product.

      Moreover, this sense of nostalgia is compelling for older generations who may have grown up with the jingle. They may feel a sense of comfort and familiarity when they hear it, which can increase their loyalty to the brand.

      5. Unavoidable

      Jingles are often used in television and radio commercials, making them unavoidable. The repetition of the jingle can create a lasting impression on the audience, making them more likely to remember the brand or product being promoted. Jingles can also be used for in-store promotions, making them a powerful tool for creating brand awareness.

      How to Make Your Own Jingle

      If you’re interested in creating a jingle for your brand or product, there are a few key steps to follow:

      1. Define Your Brand’s Personality and Message

      Before creating a jingle, you need to clearly understand your brand’s personality and the message you want to convey. This will help you create a jingle that accurately reflects your brand’s values and resonates with your target audience.

      2. Write the Lyrics

      Once you have a clear idea of your brand’s personality and message, it’s time to write the lyrics for your jingle. Remember that jingles are usually short and catchy, so focus on creating a simple, memorable phrase that will stick in people’s minds.

      3. Choose a Melody

      The melody of your jingle is just as important as the lyrics. You want to choose a melody that is catchy and easy to remember. Consider working with a professional composer or musician to create a melody that fits your brand’s personality and message.

      4. Record the JIngle

      Once you have your lyrics and melody, it’s time to record your jingle. You can use basic recording equipment or work with a professional studio to create high-quality recordings.

      5. Use the Jingle in Your Marketing Efforts

      Once you have your jingle recorded, it’s time to start using it in your marketing efforts. Consider using it in television and radio commercials, in-store promotions, and your website and social media channels. The more exposure your jingle gets, the more likely it is to stick in people’s minds and increase brand awareness.


      Jingles play a vital role in marketing, and their effectiveness has been proven over the years because they are catchy, memorable, and easy to remember. However, you must create a jingle that aligns with your brand and resonates with your target audience because people will associate the jingle with your brand. With the right jingle, you can build brand recognition and loyalty, increase sales, and create a lasting impression in the minds of consumers.

      KillerSpots Inc. provides top-quality services for jingle marketing. We understand the needs of businesses, so we develop comprehensive marketing solutions through various media to help you get ahead of the competition. Call us today at (513) 270-2500 for a quick quote!

      Elevate Your Business with the Power of Voiceovers


      Technology has enabled businesses to sell their products and services in a variety of methods. In the internet era, digital video has become a well-known marketing tool. Nonetheless, there is a novel approach that holds great promise. 

      This option offers a professional voice to supplement your audio marketing assets, including radio and television advertisements, promotional films, and auto-attendant solutions. Even though you may prefer to perform the voiceover work yourself or with your current staff, many businesses hire an experienced voiceover artist instead.

      Here are some advantages of utilizing a voiceover solution provided by highly qualified voice actors for your business.

      Utilizes Their Expertise

      You may believe anyone who can communicate can perform a voiceover, but seasoned artists possess more experience and professionalism. Recording a voiceover requires accurate information, which takes time, especially if the original message is to be accurately conveyed. 

      If you want your message to be conveyed as intended, you’ll need the talent to execute it properly. Remember that voiceover artists are professionals who can adapt and be versatile in ways the average person cannot. A professional voice actor can provide a captivating voice, an attractive voice for entertainment, and a professional voicemail recording.

      Provides Trust and Authority

      The most important aspect of marketing is establishing or fostering trust, which contributes to brand recognition and loyalty. You can achieve this for your company if you give it your all, from the mission to the services, marketing, and products. The caliber of your marketing voiceover can significantly impact your repeat consumers.

      You want your intended audience to comprehend your message, so the delivery of your story is crucial. Hiring a professional VO talent enables you to concentrate on other aspects of your business, secure in the knowledge that your marketing strategies command authority.

      Enhances Search Engine Optimization

      Employing an experienced voiceover artist ensures a positive experience and increases familiarity, encouraging visitors to stay and listen to your message. Explainer videos are the most common variety, which tell your company’s story and provide information about your product or service. 

      Whether your product is complex or straightforward, an instructional video can convey your message more effectively than a website or blog because it holds the viewer’s focus for longer.

      This type of marketing provides clients with information on how to use your products and services and company background. Due to their powerful marketing potential, explainer videos are gaining popularity in internet marketing programs, and you must ensure that yours stands out.

      Uses Professional Language Skills

      Branding is becoming increasingly important for organizations, tiny ones. Launching your brand and capturing actual clients’ attention might take much work. You must understand how to use your unique offerings and position yourself in the market through favorable branding initiatives. Once you’ve presented your company’s core beliefs, you must incorporate them into everything you do.

      Your message must be engaging, consistent, and clear, whether it is your employee uniform, how your employees answer the phone, or the voice representing your firm. Because consistency is required, you must use the same agent for all other marketing pieces.


      Voiceover is an effective way to take your business’s marketing and communications to the next level. It can give you the edge needed to stand out in the highly competitive marketplace while helping you keep pace with today’s technology-driven environment. Investing in voiceovers can dramatically elevate your company and market yourself better.

      Looking for top-notch media advertising services? Look no further than KillerSpots Inc. Our agency offers a wide range of digital media advertising services, including radio production, jingle production, TV and video production, social media, studio rentals, and SEO. Contact us now!

      The Science Behind the Power of Commercial Jingles

      Commercial Jingle

      Catchy commercial jingles have been around for decades, and they continue to be powerful tools for advertisers. From “Nationwide is on your side” to McDonald’s “I’m lovin’ it,” these tunes have a way of getting stuck in our heads and influencing our choices. So what is it about these catchy tunes that make them so effective? Let’s find out!

      The Science of Memory and Jingles

      One of the main reasons why commercial jingles are so effective is that they tap into our brain’s natural ability to remember and recall information. According to psychology research, our memory works better when information is presented in a structured and repetitive manner. This is known as the ‘chunking’ process, where we group information into smaller, more manageable units. Commercial jingles precisely package information about a product or brand into a short, memorable tune.

      Another factor that makes jingles so memorable is the use of rhyme and rhythm. Studies have shown that musical information tends to be stored in a different part of the brain than language, meaning that when we hear a jingle, we are more likely to remember the tune and the words that accompany it. Additionally, the repetition of the jingle in various commercials helps to strengthen the neural pathways associated with the tune, making it even more memorable.

      Emotional Impact of Jingles

      A jingle’s memorability isn’t the only way they are so memorable. Another reason is their ability to evoke emotions. According to psychologists, music has a direct impact on our emotions, and we often associate songs with specific feelings or memories. Advertisers capitalize on this by creating jingles that evoke positive emotions, such as happiness, excitement, or nostalgia. These emotions can then become associated with the brand or product, making us more likely to choose it over competitors.

      For example, consider the iconic Coca-Cola jingle, “I’d like to teach the world to sing.” The melody is uplifting and joyful, evoking feelings of happiness and togetherness. This emotional connection makes consumers more likely to associate these positive feelings with the Coca-Cola brand, influencing their purchasing decisions.

      The Persuasive Power of Jingles

      Finally, commercial jingles can be incredibly persuasive. This is because they often contain messages that are designed to appeal to our cognitive biases, which are the mental shortcuts that help us make decisions. For example, many jingles use the ‘bandwagon effect,’ a psychological phenomenon where people are more likely to adopt a particular behavior if they believe that others are doing the same. By creating a catchy tune that implies a product is popular or well-liked, advertisers can persuade consumers to join the ‘bandwagon’ and purchase their product.

      On top of that, another persuasive technique used in jingles is the use of ‘social proof.’ This is where advertisers present their product or brand as being endorsed by celebrities or other trusted figures. By leveraging the power of authority, advertisers can persuade consumers that their product is worth purchasing.


      The power of catchy commercial jingles lies in their ability to tap into the psychological principles of memory, emotion, and persuasion. By creating memorable tunes that evoke positive emotions and appeal to our cognitive biases, advertisers can influence our purchasing decisions and build strong associations with their brand. As long as these psychological factors continue to drive human behavior, we can expect commercial jingles to remain a powerful tool in the world of advertising.

      KillerSpots Inc. is an incredibly innovative digital marketing agency and production house that has been providing services to clients across the globe since 1999. Our offerings include SEO, video production, social media management, and a wide range of other services. If you’re looking to create a stunning jingle for your business, work with us today!

      Maximize Reach and Impact: Benefits of Radio Advertising

      Radio Advertising

      Radio advertising is an impressive tool for businesses to reach a large audience and create a significant impact. Despite the rise of digital advertising, radio marketing remains a relevant and effective method to promote your company and its products or services. Here are some benefits of radio marketing and how it can maximize your reach and impact.

      Local Marketing

      Local marketing pertains to targeting consumers in a specific geographic area. This means you must use marketing strategies tailored to your target market’s location.

      Radio advertising is an excellent tool for local marketing as it allows businesses to reach a specific audience in a particular area. Radio stations have specific formats that cater to distinct demographics, such as age, gender, and interests, making it easier for businesses to target their ideal customers.


      Radio marketing is relatively inexpensive compared to other forms of advertising, such as TV commercials or billboards. This is because producing and airing a radio ad is generally less expensive than creating a TV commercial or designing a billboard.

      Additionally, radio marketing allows for targeting specific demographics and geographic areas, increasing the campaign’s cost-efficiency. With the right strategy and messaging, a radio ad campaign can be a cost-effective way to reach many potential customers.

      Broad Reach

      Although many forms of marketing can help you raise brand awareness and generate leads, radio marketing offers a broad reach that can be difficult to achieve with other forms of advertising. For example, radio ads can reach people driving in their cars, listening to the radio at work, or tuning in to their favorite station at home. This means that your message can be heard by a large and diverse audience, which can help you reach new customers and build brand recognition.

      In fact, a Nielsen Audio Today report stated that over 90% of adults in the United States listen weekly to the radio. This means that radio advertising has the potential to reach a massive audience, regardless of demographic or geographic location. Radio stations also have different formats, such as news, talk, and music, which cater to different audiences.

      Long Shelf Life

      Many think radios are overrated and obsolete, especially now that many have access to streaming services and podcasts. However, radio marketing has a long shelf life. Unlike a social media post or a TV ad that may be quickly forgotten, radio ads can be replayed multiple times throughout the day, week, or month. This means your message can stay in listeners’ minds for longer, increasing the likelihood of them remembering your brand and taking action.

      Pinpoint Targeting

      Have you ever heard of local radio stations? Many radio stations are focused on a specific geographic area or demographic, so you can target your message to the exact audience you want to reach. For example, if you are a local business targeting a specific neighborhood or age group, you can promote on a radio station that caters to that specific audience.

      Final Thoughts

      Radio advertising can be a highly effective way to maximize reach and impact for businesses of all sizes. By utilizing the medium’s unique strengths, such as its ability to target specific audiences and its high listener engagement, advertisers can raise brand awareness, drive sales, and develop customer loyalty. 

      KillerSpots Inc. is an advertising agency that you can rely on for your radio advertising needs. We specialize in creating effective and memorable radio ads that will capture listeners’ attention and deliver results for your business. Get in touch with us today!

      Why Social Media Advertising Is Vital and Tips for Success

      social media marketing

      Social media has become an integral part of daily human lives, with billions of people across the globe using platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with each other. 

      This massive audience makes social media an attractive platform for businesses to advertise their products and services. In this article, we will explore the top reasons why you should advertise on social media, along with some pro tips to help you achieve success.

      Reach a Massive Audience

      The primary reason to advertise on social media is the massive audience that these platforms offer. Facebook alone has over 2.9 billion active users, while Instagram has over 2 billion. This means that you can reach a large number of people with your ads, increasing your brand awareness and potential customer base.

      Pro Tip: Narrow your target audience by using social media advertising tools to select demographics, interests, and behaviors. This will ensure that your ads are seen by people who are most likely to be interested in your products or services.

      Cost-Effective Advertising

      Advertising on social media is also cost-effective compared to traditional forms of advertising like print or TV commercials. You can set a budget for your ads and pay only for the clicks or impressions that a particular ad receives. Additionally, social media advertising tools allow you to track your ad performance in real time, so you can adjust your budget and targeting as needed.

      Pro Tip: Use retargeting ads to show your ads to users who have already shown an interest in your products or services. This is a cost-effective way to maximize your advertising spend and increase conversions.

      Build Brand Awareness

      Social media advertising is an effective way to build brand awareness and increase brand recognition. By consistently showing up in users’ feeds, your brand will become more familiar to them, even if they don’t click on your ad right away. This increases credibility and trust, which can translate into more sales over time.

      Pro Tip: Use eye-catching visuals and messaging that align with your brand voice and values to make your ads stand out and be memorable to your target audience.

      Drive Website Traffic

      Social media advertising can also be used to drive traffic to your website. By including a call-to-action (CTA) in your ad, you can encourage users to click through to your website, where they can learn more about your products or services and make a purchase.

      Pro Tip: Create a specific landing page on your website for users who click through from your social media ads. This landing page should be tailored to the ad’s messaging and offer, making it more likely that users will convert.

      Stay Competitive

      Finally, advertising on social media is essential to staying competitive in today’s digital landscape. With so many businesses vying for consumers’ attention online, it’s crucial to have a presence on social media and use it to promote your brand.

      Pro Tip: Monitor your competitors’ social media ads and use them as inspiration for your own campaigns. Look for ways to differentiate your brand and stand out from the crowd.

      Closing Thoughts

      In conclusion, social media advertising is a powerful tool for businesses to reach a massive audience, build brand awareness, drive website traffic, and stay competitive. By following these pro tips, you can maximize your ad spend and achieve success on social media.

      If you need help with social media advertising, turn to KillerSpots Inc. We are a contagiously creative full-service digital marketing agency and production house serving clients worldwide since 1999. Call 800-639-9728 to get the passion and ROI your business demands!

      The Power of Jingles in Advertising: Why Is It So Effective?


      Jingles have been an integral part of advertising for decades. They are short, catchy tunes that promote a company’s brand, often accompanied by a memorable slogan. Jingles aim to create an indelible connection between the consumer and the product, making them a powerful tool in the world of advertising.

      Let’s dive into the reasons jingles are so effective and continue to dominate the advertising landscape:

      1. Emotional Connection

      Music has a natural ability to evoke emotions, and jingles are no exception. In fact, jingles are specifically designed to create an emotional response from the audience. When a jingle successfully resonates with a listener, it can create a strong emotional bond between the consumer and the product or brand.

      Studies have shown that consumers are more likely to remember and engage with a product if they have an emotional connection to it. Jingles leverage this emotional response to create brand loyalty and encourage repeat purchases, ultimately contributing to the success of a company’s advertising campaign.

      2. Memorability

      One of the primary goals of advertising is to create a lasting impression on the consumer. Jingles are an incredibly effective way to achieve this goal due to their innate memorability. They use repetition, rhyme, and melody to create a catchy tune that is difficult to forget.

      A well-crafted jingle can be recalled by the listener long after the advertisement has ended, ensuring that the product or brand remains at the forefront of their mind. This memorability contributes to brand awareness and can influence purchasing decisions, making jingles a powerful advertising tool.

      3. Reinforcement of Brand Identity

      Jingles are an excellent way to reinforce a brand’s identity and message. A catchy tune combined with a memorable slogan can effectively communicate the key aspects of a company’s brand, such as its values, target audience, and unique selling points.

      By consistently associating a specific jingle with a brand, consumers begin to recognize and associate the tune with the company and its products. This recognition contributes to brand awareness and can help to strengthen the overall brand image in the minds of consumers.

      4. Cross-Platform Adaptability

      In today’s digital age, advertising campaigns often span multiple platforms, from television and radio to online videos and social media. Jingles are versatile tools that can be easily adapted to fit a variety of formats, making them an ideal choice for multi-platform campaigns.

      A well-designed jingle can effectively convey a brand’s message in just a few seconds, making it perfect for short-form media like radio spots and social media ads. Additionally, jingles can be easily integrated into longer advertisements, such as television commercials and online videos, providing a consistent and recognizable auditory cue across all platforms.

      5. Nostalgia Factor

      Finally, jingles have been a staple of advertising for decades, leading to a strong sense of nostalgia associated with the format. Many consumers fondly remember jingles from their childhood, and this nostalgia can create a powerful emotional connection between the listener and the brand.

      Advertisers can capitalize on this nostalgia by creating jingles that evoke a sense of familiarity and comfort. This connection to the past can contribute to brand loyalty and encourage consumers to choose a product or brand based on their positive associations with the jingle.


      Jingles continue to be a powerful tool in the world of advertising due to their ability to create emotional connections, foster memorability, reinforce brand identity, adapt to multiple platforms, and evoke nostalgia. By leveraging these strengths, advertisers can develop engaging and memorable campaigns that resonate with consumers and drive brand awareness and sales. The power of jingles should not be underestimated, as they have the potential to leave a lasting impact on the minds of consumers and contribute to the overall success of a company’s marketing efforts.

      KillerSpots Inc. is the best digital media advertising agency, offering a whole host of services covering social media to radio production and more to ensure one’s digital marketing needs are fully met. If you want to craft the best jingles for business, work with us today!


      jingles for business

      Why Your Business Needs a Jingle: The Benefits of Investing in a Killer Jingle from the Killerspots Agency.

      In today’s competitive marketplace, it’s more important than ever for businesses to have a strong and memorable brand identity. And what better way to achieve that than with a catchy and memorable jingle?

      At the Killerspots Agency, we specialize in creating top-notch jingles that will help your business stand out from the crowd. But you might be wondering, what are the benefits of investing in a jingle for your business?

      1. Increased Brand Recognition

      One of the biggest benefits of a jingle is that it helps increase brand recognition. A jingle is a short, memorable tune that is associated with a brand or product. It’s like a musical logo that sticks in people’s minds, making it more likely that they’ll remember your business when they need the products or services you offer.

      1. Increased Ad Recall

      Another benefit of a jingle is that it increases ad recall. A jingle is often used in commercials, and when a jingle is memorable and catchy, it can help people remember the ad and the product or service being advertised.

      1. Increased Emotional Connection

      Jingles can also help create an emotional connection with your target audience. A jingle that evokes positive emotions can help create a positive association with your brand, which can lead to increased customer loyalty.

      1. Increased Effectiveness of Advertising

      Jingles are also an effective way to grab attention and make your ad more memorable. A jingle can be used to break through the clutter and make your ad stand out, which can lead to increased effectiveness and ROI.


      1. Increased Reach

      A jingle can also help increase the reach of your advertising. A jingle that is played on the radio, television, or in stores can be heard by a wide audience, which can help increase brand awareness and drive sales.

      At the Killerspots Agency, we understand the importance of having a strong and memorable jingle for your business. That’s why we work closely with our clients to understand their unique needs and create a custom jingle that perfectly aligns with their brand and target audience.

      We have a team of experienced and talented musicians and sound engineers who will work to create a jingle that is not only memorable but also unique and fitting to your brand. All of our jingles are 100% custom.  Every note and every lyric are completely custom made for each of our clients.  The Killerspots Agency has hundreds of talented voices, some of today’s best musicians and gifted, creative jingle producers on staff to create the perfect, Killer Jingle that engages our clients’ audiences.

      We also understand the importance of staying up to date with the latest trends in music and sound, that’s why we use cutting-edge technology and techniques to create jingles that are not only memorable but also sound great and are in sync with today’s audience.

      Our team is also experienced in creating jingles for a variety of industries and we have a proven track record of creating jingles that drive results.  Listen to our demo and you’ll hear the Killer difference guaranteed. We also offer jingles in several different languages including, English, Spanish, French and many more.

      Don’t let your business get left behind in the competition. Invest in a jingle from the Killerspots Agency and watch your brand recognition, ad recall, emotional connection, and ROI soar.


      Contact us today to request a free quote on how we can help your business stand out with an original, custom business jingle.

      A Guide to Proper SEO Management

      SEO management

      How often have you visited a website that you found on the second page of Google’s search results? More to the point, how often have you clicked on a page that didn’t even make the top five results? The answer to both these questions is that you probably rarely do. That’s because 32.5% of all Google users just visit the first page offered. Why? Because Google is good at getting it right when it comes to giving their users what they’re looking for. This is where proper SEO management comes in.

      To get your website to appear at the top of the search results, you need to use search engine optimization (SEO) to drive users your way.

      In this article, we’ll discuss SEO task management and how it can get your site up there in the top spot in the rankings.

      What Is SEO Management?

      When Google and other search engines such as Bing come to rank your website against other sites, there is a lot that they need to look at. With over 1.7 billion websites out there on the world wide web, working out the order to display them for any given search is no mean feat.

      The likes of Google use powerful algorithms that use a number of factors to decide on the order that they are presented. This is where SEO comes in.

      SEO is the practice of making your website and content search engine friendly. SEO takes these ranking factors and ensures that your website is performing its best in these areas.

      There are several key areas involved in SEO. These include:

      • On-page SEO – This relates directly to the content on your site
      • Off-page SEO – This relates to the measures you take outside of your site to drive traffic
      • Local SEO – These are practices used for driving business websites within your local area
      • Technical SEO – These are the technical aspects of your website and how they can be tweaked to improve your ranking

      Let’s take a look at each of these areas in more depth.

      On-Page SEO – Content is Everything

      The number one reason that people visit your site is because of what is displayed there. Whether your site is there to inform your visitors, or whether you’ve got a product to sell, content is everything.

      The effort that you put into creating great content will ultimately lead you to get more visitors. Search engines understand that they need to send their users to the best content possible, so they look for certain factors within the content.

      Use Keywords Naturally

      Relevance is essential. This is why you need to use relevant keywords within your content. These should be naturally placed and not stuffed. If your content is too keyword heavy, it can make it difficult for visitors to read.

      Google knows this, and if you’re stuffing keywords in, then you are very likely to get penalized in the rankings.

      Don’t be tempted to try and create your content in a way that the search engines alone will be able to read it. Forcing extra keywords will ultimately cost you in terms of visitors.

      Write Longer Informative Content

      When Google sends someone to a website, it believes that that site will provide the most relevant information on the specific search topic. This can often mean that users get sent to a site that has lots of content.

      Longer articles are able to cover more ground, and if you can create posts on your site that exceed 1,000 words, this will help drive traffic.

      What is Off-Page SEO?

      Off-page SEO refers to the work that you carry out to drive traffic to your website through external means. This includes link building.

      Build Backlinks

      You should include internal backlinks in your content. This means that your content should link back to other relevant areas of your website.

      Make sure that the links that you use a high-quality. They need to add value and make it easy for your visitors to navigate around your site.

      In addition to these internal links, you should also include external links to websites with content that will complement the content you have created. Again, make sure the links are relevant, high-quality, and add value.

      When you create content for your site, you’ll want other sites to link back to you. This will tell Google that you’re an authority on the subject. Ideally, these links will come from reputable websites.

      Build a relationship with bloggers and influencers. are many sites that will either feature your website or will allow you to create a guest post in which you can include quality backlinks to your site.

      Write Meta Descriptions

      A meta description is information about your content that shows in the search engine results. Every page should have its own meta description as this will enhance the user experience and let them know that their clicking on the right link for their search query.

      Because this is the first thing that many people will see, it needs to be well-written.

      Encourage Social Sharing

      Although there is no proven link between search rankings and sharing on social media, you should make sure you’re leveraging social sharing on your website.

      Sharing all of your content across a range of social media will help to build the reputation of your site and drive traffic.

      Include some social sharing buttons on your site and do what you can to get your visitors to share your content.

      What is Technical SEO?

      It may sound daunting to refer to something as technical SEO, but it shouldn’t be anything to be scared of. Many of the improvements that you can make are quite simple.

      Speed Up Your Website

      Google understands that when people make searches, that they want their results quickly. For this reason, they always ensure their search results are returned almost instantly. Not bad considering how many sites they’re ranking.

      Google also knows that users want to head to a site that works, and that is fast. For this reason, Google will favor sites that load quickly. If your website takes longer than three seconds to load, then you’re at risk of losing your visitors to another site.

      For this reason, page load speed is an essential element of SEO and something you need to give serious consideration to.

      Use Google’s Page Speed Insights to give you an idea of the speed of your site. By carrying out a full scan on your site, you’ll be able to see where you need to make improvements.

      Once you’ve run a speed test, make the necessary changes to your website to help speed it up. This may mean using lazy-load plugins, deleting unused plugins, and compressing images on the site.

      Manage Your Local SEO

      If you have a business and are reliant on local trade, then you need to optimize your site for local SEO. Local SEO is a surefire way to get your website ranking above everything else on the search engine results page.

      Sign up to Google My Business. This free listing service will allow you to claim your business listing and take control of it. From there, you’ll be able to get yourself on the map,

      To get the most out of this service, be sure and fill in all of the details. Include photos of your business, your products, and your employees. The more you can include, the better.

      Make sure that your name, address, and phone number match across all of your listings and that they match your website. Discrepancies in important information could go against you, and you may end up being penalized in the rankings.

      Keeping Up-To-Date With SEO

      SEO is an ever-changing field. With changes in technology and shifts in search habits, there will always be tweaks to the way that Google’s algorithms work.

      For example, voice search is on the rise. This means that websites should be optimizing their content for smart speakers and artificial intelligence searches.

      Keep yourself up-to-date with the shifting trends and make sure that you follow the latest guidelines to optimize your site.

      Hire a Professional SEO Management Company

      Managing the SEO management of your website is a full-time job. You’ll need to continually tweak and optimize your content to make sure that you’re continually competitive in the search results.

      Hiring a professional SEO management company to take care of your SEO needs will mean that your site will always perform to the best of its ability.

      Killer Spots provide SEO services that will save you the hard work. Let us take care of your managed SEO needs.

      Get in touch today to find out how we can help you improve your search engine ranking.

      Why You Need an Integrated Marketing Strategy for Your Car Dealership

      integrated marketing strategy

      74% of marketers say it’s important to have a cohesive omnichannel experience for customers. In fact, 73% of shoppers use more than one channel during their shopping journey. Let’s say a prospective client finds your car dealership on a search engine like Google. While they’re searching, they find other car dealerships on Google, in an email, on social media, and in YouTube video. Chances are, they’re more likely to remember the brands they see over and over again. A successful digital marketing strategy requires more than one tactic. With an integrated marketing strategy, you can attract more leads and boost your business.

      Keep reading to discover the top benefits of developing an integrated marketing approach.

      1. Build Brand Visibility and Trust

      If people don’t know who you are, what reason do they have to choose your dealership over someone else’s? It can take five to seven impressions before you can develop even a little brand awareness. However, your brand has to appear consistent each time.

      Otherwise, potential buyers might think you’re someone else.

      An integrated marketing strategy will unite all of your efforts under the same umbrella. The more often customers see your brand, the more brand awareness you’ll develop. As you appear in front of more people, more often, they’ll begin recognizing your brand.

      It’s important to make sure your brand appears the same across every marketing channel. Make sure your colors, fonts, imagery, tone, and voice are consistent. You should also use the same logo to boost brand recognition.

      As brand visibility and recognition develop, you can also begin developing a relationship with customers. They’ll recognize your brand based on the message and values you communicate. Building this rapport will make it easier for customers to trust your business.

      Without that trust, potential car buyers will turn toward another dealership instead.

      2. Eliminate Confusion

      Seeing a completely redesigned brand on each marketing channel could confuse your audience. For example, potential car buyers might see your brand on social media but fail to connect it with your website.

      A well-thought-out digital marketing strategy can help you avoid causing confusion.

      Creating a uniform message and brand image will help people connect your brand on every platform. However, you’ll need to make sure your overall message is uniform as well. Your newspaper ad, Facebook page, and email marketing might all convey different messages that fail to connect.

      As a result, customers might fail to connect your brand across every marketing platform. Instead of engaging with your message, you’ll scare them off.

      An integrated marketing strategy will unite your tactics within one cohesive campaign. By deciding on a clear message, you can focus customers on a single goal (buying a car). Then, your customers won’t feel confused about who you are or what you offer.

      Focus your brand on a single vision. For example, your dealership might want to “provide customers with their absolute dream car.” You might make offering customers with energy-efficient options your goal instead.

      Choose a message. Make sure it’s clear and concise. Then, communicate that message across your campaigns.

      3. Remain Top-of-Mind

      A cohesive message will also help you remain top-of-mind with potential buyers.

      When you create a united brand, you’ll begin building brand awareness and recognition. The next time a prospective car buyer thinks about purchasing a new vehicle, they’ll remember your brand instead of someone else’s.

      Posting your digital marketing content across different channels will give them the reminder they need.

      For example, let’s say someone visited your website to read a blog post. After subscribing to receive your emails, they received a reminder about an upcoming sale weeks later. These strategic digital marketing strategies will help you remain top-of-mind when prospects are in the market for a new car.

      4. Become a Thought Leader

      Becoming a thought leader can help you gain a competitive edge. People want to buy from the best in the business. By creating high-quality, informative content, you can show prospective buyers you’re a knowledgeable resource in the industry.

      Becoming a thought leader by posting regular blogs and digital marketing content is another way to boost your brand. At the same time, you’re creating content you need to remain top-of-mind with customers.

      A search engine optimization (SEO) strategy is an effective way to become a thought leader. SEO involves researching what your customers are searching for. Then, you use your keyword research to make compelling, informative content.

      Make sure your content is informative and well-researched.

      As you rank higher on search engines like Google, you’ll position yourself ahead of competitors. This top-of-page position will make you appear credible and authoritative.

      People are more likely to trust a brand with that top ranking. With an integrated marketing strategy, you can unite your SEO efforts, email marketing, website, and social media to boost your brand, ranking, and credibility.

      5. Increase Media Coverage

      One of the most effective ways to step out of the crowd is to use data-driven PR. People want stories they can connect with. Connecting with PR resources, including publications and reporters, can help you stand out from competitors.

      Then, your brand will appear in more publications.

      In order to improve your public relations, you need a strong, cohesive brand first. Your integrated marketing strategy will ensure your branding and SEO help you catch the attention of these publications.

      6. Keep Your Message Consistent

      In order to develop a multi-faceted marketing plan, you need to keep your message consistent. After all, you can’t plan where customers will see your first. You can develop a plan for each of your marketing channels, then unite them to achieve the same goals.

      An integrated marketing plan will keep your message consistent. A cohesive message will make it easier for people to become familiar with your brand.

      7. Improve Your ROI

      All of your digital marketing content takes time and money to develop. That includes images, graphics, blog posts, videos, and more. In order to make the most of these assets, you can create a digital marketing strategy to ensure they achieve the same goals.

      By making the most of your content under an integrated strategy, you can save money and boost your ROI.

      Speed Up Sales: 7 Reasons You Need an Integrated Marketing Strategy

      Attract more people to your dealership and speed up sales. Now that you’re equipped with these reasons to develop an integrated marketing strategy, get to it! By developing a strong digital marketing strategy, you can boost your brand and sell more cars!

      Ready to get started? Get a quote from our team today!

      How to Develop an Audio Marketing Strategy in 2020

      audio marketing

      With so many different mediums out there, it is hard to identify and plan the right marketing strategy for your business. What you have to remember about marketing strategies is that the ultimate goal is to connect with your target audience. 

      While audio marketing was briefly eclipsed by visual media, the number of individuals engaging with audio media like podcasts and the radio is actually on the rise!

      Many businesses have been out of the audio marketing game for a while now, which is why we are going to show you how to develop a successful audio marketing strategy in 2020!

      Why You Should Choose Audio Marketing

      Audio Marketing is a great tool to connect to your target audience! In recent years, it is shown that audio content has the highest retention rate. 

      The nature of audio allows listeners to engage at any time, unlike visual or written content. Millions of people are now listening to the radio on their way to work, streaming music or books in the background at work, or listening to a podcast while they work out at the gym. 

      Due to the fact that most audio content can be enjoyed while a person is doing another specific activity, many listeners tune in to their favorite audio media for a dedicated amount of time. 

      Think about it, you can’t read a book on your drive to work, but you can listen to one. You can’t dedicate time to watch an hour-long TV episode if you are on a run outdoors, but you can definitely tune into a podcast! 

      People in all age ranges, genders, socioeconomic status and backgrounds are listening to audio media! This is a market that still is under-saturated and any business can weave their audio marketing content seamlessly into it. Now is your chance to try it out!

      Identify Your Target Audience

      The most important aspect of any marketing strategy is to identify your target audience. Many businesses make the mistake of not being specific enough in regards to this!

      A business that sells active wear might say, “We want to target women that go to the gym.” This leaves out a ton of factors like location, age, and socioeconomic status. All of these factors play a huge role in how you can effectively advertise to your specific audience!

      Your target audience is going to affect the type of audio content you put out, and where you are hosting your audio content!

      If you are advertising a product towards the elderly, it may not make sense to host your audio content on Spotify or YouTube, because the likelihood of it reaching your audience is slim. In contrast, if you want to market a product to teenagers, you might not want to use the radio to market to them because individuals that don’t drive usually do not listen to the radio. 

      Take time to identify your target audience and then do background research on where your target audience is consuming their audio content!

      Different Types of Audio Content

      Once you select your target audience, you will be able to choose the type of audio marketing you want to create and where you want to host your content!

      There are a few different types of audio marketing you can try out:

      • Podcasts
      • Audio Commercials
      • Audio books
      • Voice Search

      Most people are familiar with audio commercials already, however, this type of marketing strategy can cost a lot of money if you want your commercial to air on a big radio station during the prime listening time! 

      However, you can try creating a podcast about the product or service you are trying to market by creating your own material and hosting your content for free! 

      Whatever type of medium you choose, there are several things to keep in mind to make sure your target audience is hooked to the content your producing and driven to check out more information about your business. 

      1) Build the Sound of Your Brand

      We can still recall radio jingles or funny commercials years later! Companies that are successful at marketing take time to build the sound of their brand so that when their content is consumed, the listener knows exactly who that content belongs to! 

      Take time to choose the voice behind your audio marketing plan and create a hook that draws your listener in every time. 

      2) Provide a Service or Offer Help

      The second thing to keep in mind when creating your audio marketing strategy is that your audio content needs to address a need! If your commercial is just explaining a product without explaining how it can help improve the lives of your listeners, you can guarantee that no one is actually listening. 

      The purpose of the product or service you are trying to promote needs to be crystal clear. Following up on this, the listener needs to know where they can go to learn more about the product or service if they want! 

      3) Captivate Your Audience

      The last thing you need to remember is to dazzle your audience through your audio marketing strategy! There are millions upon millions of pieces of content that an individual can choose to listen to. 

      What makes your content different? Is it hilarious to listen to? Is it the most informative? Is it shocking? Does it build upon itself? 

      Choose an angle and stick to it! The growing number of podcast and podcast listeners show us that people are truly interested in all sorts of things! Make what you have to say engaging and you will surely be able to connect to your target audience. 

      Don’t Wait, Start Your Audio Marketing Strategy Today!

      Now you can see that audio marketing is more relevant than ever before in our society. While some strategies like radio commercials do still cost a pretty penny, there are lots of other affordable avenues to try to make sure your company’s voice is heard!

      Narrowing down your target audience and choosing a platform to market your business are the first steps to success. To really drive this strategy home, remember to create a sound brand, share your purpose, and enthrall your audience! 

      Have more questions on the best audio marketing strategy for 2020 and how to get started? Feel free to contact us! We’re here to help you succeed. 

      Why Is Audio Such an Intimate and Effective Advertising Medium?

      effective advertising

      Effective advertising in the digital age often is a matter of tell-don’t-show, in a manner of speaking. Sure, you still have to use concrete language and tap into the target audience’s emotions. More and more, however, that can be done through the sense of hearing rather than sight or touch.

      We’re talking about audio advertising and the compelling power it has to reach educated, diverse markets. In the following article, we’re going to explore the reasons audio is so intimate and effective for this market. First, however, let’s look at whether the audio hype is myth or reality. 

      Is Audio Effectively Better for Advertisers? 

      Anecdotally, audio seems like a viable platform for advertisers to get their messages in front of the right people. One look at the plethora of podcasts, streaming platforms, and radio listeners will tell you that. What do the numbers say, though? 

      Well, 40% of surveyed consumers use voice to purchase something every month. Furthermore, over half of podcast listeners have annual household incomes of $75,000. Most listen to around seven podcasts per week as well.

      We know from this data that the use of voice-related applications is on the rise from both user-activated and consumer standpoints and that the people listening are on-the-rise with more money to spend than the average person. Ever wondered why it’s that way? Here are some reasons.

      1. Listener Behaviors Are Well Established

      Podcast sponsorship is a pretty safe bet for getting into the audio advertising market. That’s because podcasts easily can list their subscribers. In fact, it behooves them to have that kind of transparency.

      Also, given the niche focus of most podcasts, you know automatically what type of behaviors and preferences these users have established. You really don’t have to do as much legwork to figure out everything.

      2. Listeners Subscribe Based on Their Trust of a Personality

      Something else podcast marketing has going for it many other forms of advertising do not is a built-in endorsement. See, listeners choose a host or team to listen to because they’ve already been engaged. Engagement is built on trust.

      The relationship with podcast marketing differs from even radio advertising, which wears the stigma of corporate sponsorships and one-size-fits-all. Podcasts are built around interests, and influencers in this arena understand that when they welcome an advertiser aboard, they’re indirectly adopting acceptance of the brand they’re pitching.

      You, as an advertiser, benefit from the intimacy that influencer has established. That can be a win for everyone involved with the right offer.

      3. They Are More Forgiving of Audio Interruptions

      The standard video commercial doesn’t play to a captive audience. They get up, check the chicken in the oven, use the restroom, or catch up on chores until their program-of-choice is back.

      Audio advertising usually plays to a captive audience driving to and from work or handling something work-related at their desks. They are far more forgiving of these interruptions because a) audio advertising usually is shorter (20 seconds to a minute per break), and b) it’s generally tailored to whatever piece of content they’re listening to.

      In other words, they find the advertising shorter, more relevant, and easier to digest. As a result, they’re going to be willing to listen instead of redirecting their attention somewhere else. 

      4. They Continue to Adopt Audio in a Variety of Forms

      The captive audience thing is so important when you think about those primary ways your audience consumes audio content or audio stories. Whether it’s through podcasting, listening to a streaming service like Pandora or Amazon Music, or playing a radio app, the audience is mentally ready to engage.

      5. Listeners Also Appreciate the Conservative Size of Audio Files

      Data usage is a growing concern for consumers trying to control costs. Downloading audio files goes quick and smoothly over a Wi-Fi network, allowing your audience to listen whenever and wherever they choose.

      Ways to Use Audio to Your Advantage

      Now that you know why this form of advertising and content consumption is so intimate and effective for your target audience, you need to shift your focus to how you can use this knowledge and formatting to your advantage. Here are some quick suggestions. 

      Content First

      Start by being a consumer first. Listen to the programs and platforms you’d like to capitalize on. Note how long each advertising spot is, when it appears, and what type of information it covers.

      From there, invest in high-quality equipment for shooting and editing. Use layers to enhance the sound quality and noise cancellation to buffer out any remaining distractions. Last but not least, test multiple ads across several programs and platforms to learn what works.

      Add Color and Background

      Beyond the content itself, listen deeper for maximum effect. By that, we mean to note any use of background music and sounds. Find ways you can incorporate those effects into your own advertising.

      Make sure you have permission or the legal right to use whatever you choose for adding to the end-listener experience. This especially is important for longer-form advertising like audio stories (see Reid Hoffman’s Masters of Scale podcast for examples of this technique done right). Lastly, choose the right voice-over person for your ad. 

      Partner with the Right Creator

      Tailor an offer to the specific audience. That means partnering with a content creator in your niche. Someone who can deliver the right target market for your product or service. 

      Change It Up

      Use different content creators and change up your messaging and offers. There’s no better way to get a feel for what works and what doesn’t then trying to best your best effort. 

      Review Your Results

      Pay close attention to the analytics. Using promo codes on special offers that are tailored to that audience is the best way to see if you’re getting an adequate return on investment. 

      Audio Is Effective Advertising Because Listeners Choose You

      We recommend audio as one of the most effective advertising methods because it’s one of the only venues where the listeners choose you. By that, we mean they’re more likely to stay engaged with your content than other forms of advertising. 

      Good luck as you build your audio advertising campaign. If you need professional assistance in any or all of the above-mentioned areas, contact the Killer Spots Agency today.

      How to Create a Hilarious on Hold Message Script That Your Callers Will Love

      on hold message script

      There aren’t many things people hate more than being put on hold when they call your company. They expect to talk to a person and to be treated like one, and instead, they’re ignored and have to spend time waiting for someone to answer. It’s annoying, and it can cost you business. Yet, there are simple ways to keep people on the line if they’re on hold, and the best one is to write an on hold message script.

      This is a script that your customers will hear when they waiting to talk to an actual person. It’s what place when someone is on hold, and it costs almost nothing to write one up and record.

      And the best part is that you don’t need to write your on hold message script to be so formal. The point of an on hold message is to keep them on the line, not to bore them to death! So, you might as well try to have some fun with it and make your customers laugh while they wait.

      And to learn how to write a comedic message script, just keep reading below!

      A Person Will Need to Read Your On Hold Message Script

      The first step is to realize that writing a script isn’t like writing an article or any other kind of copy. Most kinds of writing are meant to be silently read by a single person. Yet, writing scripts is different because it’s meant to be read out loud by a specific person.

      Instead of writing to inform people or to entertain them, you need to write your script as a way to create a conversation. You need to imagine what someone would say to another person and then put it on the page. Don’t be afraid if it feels like you’re talking to yourself — that just means you’re writing well.

      It’s Not Just the Writing That Matters — Voice Matters Too

      While you need to adapt your writing style for screenwriting, you also need to realize there are additional production steps to recording an on hold message. You need to find someone who has the right voice for the job, and who can read your script well.

      A person can have a perfect voice for the job, but they may not be able to pronounce words well or emphasize the right things. When it comes to comedy, coming off as monotone can kill the joke. It doesn’t matter how well you write your script if it isn’t delivered well.

      Forget About the Business, Have Fun With It

      After finding the right person to read your script, it’s time to start writing it out! As a business person, you’re probably used to writing articles and reports about revenue and strategy. Yet, writing comedy is the exact opposite of these writing styles.

      Comedy writing is about having fun with words and being unafraid to say the things that are on everyone’s minds. It’s about getting people to have fun while staying informative and telling a story. And everyone can do it, but not everyone can do it well.

      To write a comedy script well, you need to be open with yourself and your audience. Write about your flaws as a company, and present them in a humorous light. The easiest way to start is to write about forcing people to stay on hold and joke about it.

      Never Laugh at Your Own Jokes, Write It With Coworkers

      Most writers get into the business because they want to work in seclusion. They’re attracted to the myth of being alone with nothing but a keyboard and a computer, scribbling their thoughts. Yet, comedy writing isn’t like traditional writing.

      When it comes to writing comedy, you need to have people around you. There should be people around you that you can bounce ideas off of. Otherwise, you’ll just be telling yourself jokes and slowly go insane as you force yourself to laugh at your own jokes.

      It won’t make for good comedy writing at all, and you won’t produce a usable script.

      Don’t Be Afraid to Be Unprofessional — It’s Comedy

      Many professionals aren’t used to stepping outside of their comfort zones and being exactly what they’re not: unprofessional. Yet, to write comedy, that’s exactly what you must be. You can’t be afraid to take off the stuffy suit and let yourself relax, writing whatever comes to mind.

      And if you write something that doesn’t impress your coworkers or earn accolades, that’s fine. It’s called the writing process, and it’s why most writers prefer their seclusion. All writers are embarrassed by their first drafts.

      Just because you’re writing comedy doesn’t mean you won’t feel embarrassed by what you write. The goal of writing comedy is to overcome that embarrassment, and for you to help your fellow writers know they have nothing to be afraid of. The best comedy writing comes about when the writers are all the best of friends.

      Make Sure The Script Stays On-Brand

      It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.

      If you stray away from the company brand, your audience will notice and your on hold message will backfire. People will feel tricked as they wait to talk to an actual person, and by the time they reach someone real, they’ll be furious.

      But, if you stay on brand, people will feel safe and understood. They’ll feel confident that they know what the company is all about, and that will make them easier to work with.

      Make Your Company More Personable With a Comedy Script

      A comedic on hold message script isn’t just some novelty you can invest in because you feel like it. It’s a way to distinguish your company and establish your brand, and it can help make your customers more eager to do business with you. It’s icing on the cake of your company; without it, it’s not really a cake at all.

      Yet, it takes a certain kind of person to write comedy well, and for that, we’re here. Reach out to us, and we’ll prepare a comedic on hold message that will do more than resonate with your audience. It’ll make them laugh, and that’s what it’s all about.

      Voice Over Tips: How to Hire the Right Voice Over Artist for Your Campaign

      voice over tips

      Got a good script and a clear idea of your radio ads? That’s good and all but you won’t get anywhere without a voice artist.

      However, hiring the right voice over talent isn’t a quick and easy process. They play an essential role in a successful radio campaign.

      But don’t fret. We’ve got a few voice over tips you should follow when looking for the right talent. Read on below and fine-tune your hiring process:

      1. Know Your Target Audience

      Before and during the hiring process, make sure you keep your target audience in mind. Voice over work for a political campaign, for example, is vastly different compared to the work intended for an explainer video or an Instagram ad. 

      Identifying your audience can narrow down the type of voice, accent, and style you need. You can immediately cut out the applicants that don’t fit the bill. 

      For example, a good radio campaign needs a strong, clear voice. You might also want to stick with a flat tone instead of something emotional, riddled with too many high and low pitches. 

      2. Check Voice Samples

      Even when you have a good idea of what you want, don’t hesitate to listen to a few samples.  You might hear voice quality you weren’t necessarily looking for but it might click with your campaign needs. 

      Once you got a list of potential candidates, listen to as many samples as possible. Get their full portfolio and take time to listen.

      You might like a voice actor during the interview only to discover they struggle pronouncing certain words or names. One of the voice actors you weren’t too keen on may have a sample showcasing their full potential, turning them into top candidates for the job. 

      Remember that the bigger the portfolio, the more experience and training a voice actor has. Let’s dive deeper into the importance of experience.

      3. Experience Matters

      Did you know Tara Strong is 46 years old, as of the time of writing? Despite her age, she plays a myriad of young characters. She voiced characters like Bubbles in Powerpuff Girls, Timmy in Rugrats, Batgirl in the Batman Animated Series, and Twilight Sparkle in My Little Pony. 

      This doesn’t mean you have to hunt down older voice actors. Age isn’t a measurement of work experience. It’s often the case but you shouldn’t disregard young voice actors immediately.

      You might find voice actors below the age of 25 already brimming with experience. Not all of their work might be official. There are many fan-dubbing projects for anime shows and foreign television shows that have no official English versions.

      4. Try Different Emotions

      Launching a radio campaign doesn’t always require a flat, monotone voice. Think about it this way: you’ll need to convey different emotions if you’re running a radio ad for products compared to a political ad. 

      For the prior, you need an energetic voice. The latter demands more authority and certainty. Don’t hesitate to run tests with your applicants and see how they perform with different campaigns or scripts.

      Keep in mind that with voice over work, the audience can’t see the speaker. They have to elicit emotions solely through their voice work and the eloquence of the script.

      Have the voice actors read the same line in different ways.  Let them try to elicit excitement in one take and a tone of dread or authority in another.

      5. Different Mediums, Different Talents

      Gone are the days when the term “radio” simply meant broadcasting on a radio station. Nowadays, the term can also refer to podcasts or streaming projects. Make sure you know the kind of medium you’re hiring voice talent for.

      Don’t always assume that you can use one kind of voice talent for different mediums. Different mediums demand different kinds of talents.

      Going for a traditional radio broadcast ad? You might do better with someone who can speak quickly but clearly. Traditional radio ads cost a lot and they charge you per second, after all.

      Looking to make an ad for a podcast commercial? These give you more leeway so you might want someone with more energy and better annunciation. You can also get playful with different accents and intonation variations too. 

      6. Long-Term Considerations

      One of the most crucial voice over tips when hunting for talent is to have long-term considerations. Look at the long game instead of hiring solely for a one-and-done project.

      If you were around in the 1980s to the early 2000s, movie trailers always had a voice-over narration. More often than not, the voice work was by the same talent, providing consistency. When people heard that voice, they knew it was for a movie trailer.

      Emulate this practice and consider the long-term reliability of your voice talents.

      This builds trust and comfort. You need both if you want your radio ad campaign to become a success. Set expectations early by planning and hiring voice talent you know you can rely on for multiple projects.

      7. Get a Few Recommendations

      Sure, you’re bound to get a few cold applications. That said, you’ll need to conduct a few auditions to sort out the talents and narrow down the ones you like. You can simplify this process by getting a few recommendations.

      Why are recommendations often good hires? 

      They come from people who already worked with them. There’s already a sense of trust and reliability. You also get the guarantee that they have some training and experience, otherwise, no one would recommend them to you. 

      It’s always a good idea to take the recommended talents and give them a try. Audition them like everybody else. They might end up easier to work with, even as early as the hiring phase.

      Follow These Voice Over Tips When Hiring!

      Hiring the right talent isn’t too monumental a task with these voice over tips. Don’t rush the process and go over things like their portfolio, different samples, and style to find the talent you need.

      But getting the most out of your campaign doesn’t end here. Why not read our other guides to get one step ahead of the competition? You can start with our post about the reach of radio right here.