The 9 Most Recognizable Commercial Jingles

Do you feel like your market is having trouble remembering your company’s name? 

Have sales numbers been lagging as of late? 

Are you concerned that your current marketing strategy just isn’t as effective as you’d hoped? 

Maybe the solution isn’t to invest in social media influencers or spend hours writing blog posts that might not even get read. Instead, why not consider writing a catchy jingle for your company?

Jingles appeal to everyone, help people to remember your information, and they don’t have to get updated to get with the times. 

Just think about some of the catchy commercial songs you remember from decades ago!

Read on for a list of the most popular commercial jingles ever, and get some serious inspiration for how to come up with an awesome jingle of your own. 

1. Kars 4 Kids

Interested in donating your car? 

If so, then you already know to call Kars 4 Kids, a nonprofit who helps to fund childhood education using cash from selling used vehicles — even those in rough shape. 

The jingle is incredibly catchy, and it also includes the organization’s phone number and a brief description of the services they offer.

Effective jingles do exactly that — and it helps that the commercial also features children playing the instruments for the jingle themselves. 

2. The Oscar Meyer Song

No list of catchy jingles would be complete without a mention of what is arguably the most famous jingle of all time: 

The Oscar Meyer song.  

The celebrated jingle was written in just an hour in 1962, and spurred many contests, imitations, and of course, sales for the company. 

One of the biggest reasons for its success? 

It was written by experienced jingle composer Richard Trentlage, who also created jingles for V8 and McDonald’s. 

3. Empire Today Carpet

If you need your carpet cleaned, chances are you already know exactly who you’re going to call: 

Empire Today. 

The familiar “800-588” scale jingle gets stuck in your head almost immediately, and the bouncing animations of grey-haired men cleaning the carpet help it to stick around.

Jingles that include contact information are especially beneficial to smaller, niche businesses.

4. Huggies Diapers

With children everywhere desperate to prove to their parents that they’re “big kids now,” it’s no wonder that the Huggies pull-ups diaper’s jingle took off the way it did. 

Plus, combine a catchy tune with adorable videos of babies waddling around, and you’ve got a recipe for instant success. The jingle is still used today, and has helped make Huggies one of the most popular diaper and baby brands of all time. 

5. The Kit Kat Jingle

If you’re in need of a “break,” the Kit Kat’s commercial jingles urge you to find someone who will break you off a piece of their candy. 

The jingle has been a popular hit since 1986, and usually features images of someone snapping off a delicious chunk of a Kit Kat bar. Chances are good that you won’t be able to resist getting a piece of candy after hearing the song.

6. Meow Mix

It’s tough to imagine how a company could make the sounds of cats meowing not only into a jingle, but also into good jingle

The creativity of the “Meow Mix” jingle is what sets it apart from the competition and makes consumers remember it so well. We’re sure that the cute images of cats and kittens certainly don’t hurt, either. 

Interestingly, the company decided to retire the beloved jingle in 1996, but once they realized how much customers missed it, they decided to bring it back to the airwaves in 2012 — much to the satisfaction of cats who “want chicken” everywhere. 

7. Doublemint Gum

Are you ready to double your pleasure and double your fun? 

If so, then you already know that it’s time to reach for a piece of Doublemint gum. This iconic and lively jingle helped to make Wrigley’s an incredible success, and people certainly still sing the jingle today. 

8. Folger’s Coffee

What’s the best part of waking up? 

For coffee lovers everywhere, the famous Folger’s jingle reminded us that it’s “Folgers in your cup.” 

Coupled with a close-up shot of the Folger’s coffee tin and a nice cup of morning joe, this is certainly one of the most well-recognized commercial jingles ever. It’s still used today and has had no problem standing the test of time. 

9. McDonald’s 

Are you “lovin’ it?” 

Thanks to one of the most popular jingles from fast-food giant McDonald’s, the answer is probably “yes.”

Sure, other fast-food chains (think Subway’s “Five Dollar Footlong” jingle) have created some pretty catchy tunes over the years. However, nothing quite comes close to the familiar five-note intro to McDonald’s, “I’m Lovin’ It” jingle. 

The best part of the jingle? 

For many, it’s the little-known fact that Pusha T wrote it.

Ready for Commercial Jingles of Your Own?

While this list of popular commercial jingles has no doubt been a fun trip down memory lane (and has gotten at least one jingle stuck in your head) we hope it’s done more than just that. 

You should stop to consider just how much of a long-term impact jingles can have on a brand, and how they can set you apart from your competitors. 

Are you interested in developing a jingle for your company to run on the radio or online? 

If so, then we want to help you make it happen. 

Reach out to us to learn more about our jingle-writing process, and get ready to have everyone signing your company’s tune. 

The Importance of Jingles

importance of jingles

Have you ever had a song stuck in your head all day? You whistle it out every time you stop at a street light? Well, that’s the power of an effective jingle. We all know some iconic jingles; McDonald’s, State Farm, Subway, Kit Kat, songs that have become ubiquitous with the brands that have used them. I’m sure everyone reading this can whistle “I’m Lovin’ It” off the top of their head. And maybe now you have a craving for a Big Mac. Good jingles can do that for a company. So having a good jingle is a crucial step. Let’s look at the importance of jingles in advertising.

Why you should be utilizing Jingles in your advertising

It leaves a lasting impact

Jingles have the benefit of being memorable and entertaining. They aren’t someones disembodied voice talking to the audience. Music, and by extension jingles, is personal. It invokes emotion and can grab people’s attention. Good jingles are catchy and memorable. They can stay with you for the rest of the day after just one listen. If you fail to capture the audience’s attention, then your advert can fall flat and be unremarkable for the consumer.

Choosing the right song

It’s no secret that music can affect one’s emotions. Picking the right song that conveys the right emotional notes for your brand is crucial. If you find the jingle annoying, you can almost guarantee the mass audience is going to find it annoying as well. The jingle will be associated with your brand. If it makes people feel angry or sad, then those emotions are going to reflect on your brand or product. Picking a happy, easy-going song can help improve your audience’s reaction to your song.

You can also go the route of picking a snippet of a song by a band you like and using that for your campaign. Honda did this a few years ago when they released their latest model of the Civic. Set to Empire of the Sun’s “Walking on a Dream” the commercial was a hit. I would suggest, if you go this route then you should avoid overly popular songs. These songs are played over and over again on the radio and can grate on some listeners. You don’t want to be associated with that fatigue.

Helps with Brand recognition

We all know some iconic jingles: The Old Spice whistle, McDonald’s “I’m Lovin’ it”, Rice Krispy’s “Snap, Crackle, Pop,” and we can probably all break off into song on the first note. We associate those jingles with the brands, and even if you don’t eat McDonald’s or use Old Spice, you’ll think of them as soon as you hear the jingle.

If you pick a song, then hopefully every time someone hears that song they’ll think of your brand or your campaign. The song can even come to represent your brand, giving you an iconic sound. Which will be associated with your brand or company for years to come. Every time someone hears that song or the first notes of your jingle, they’ll think of you.

Conclusion:

The importance of jingles can not be understated. Jingles are still very relevant in today’s radio advertising world. Having an effective jingle can help increase brand awareness and recognition. Finding the right jungle for you is important, so don’t take the matter lightly. If you get it wrong, then your brand could end up being associated with negative feelings. If you get it right, you could end up with an iconic sound just for you. Using music to express emotion is a powerful tool in a company’s arsenal. If you have any questions about the importance of jingles or want help writing your very own, contact us here!

Are Jingles Worth The Money?

An inside look with Pete from Killerspots Jingle Department.

To order custom jingles visit — http://bit.ly/KSjingles

Few things can help radio advertising message stick like jingles. A good jingle will help listeners remember your brand name, idea, or your current promotions. The next your audience sees an ad for your business, they’ll immediately associate your brand with your advertising.

A good jingle is unique, fun, and, most importantly, memorable. A song with your phone number, company name, or other identifying features makes it much easier for listeners to remember you, and what makes your company unique. When they hear it on the radio, they will instantly recognize your branding. 

They can be crafted in several different ways. Should it rhyme? Should it contain the company tagline or slogan? What about trying to include a website URL or phone number?

With our custom jingles, you will receive an editable full music bed and sing of the last 10-15 seconds, website score, and a full license. They can be a donut, front, weave, or end sing. All original music.

Have any questions? Contact us here. 

F.A.Q.’s

 

HOW MUCH DOES A JINGLE COST?

We have several different packages that fit any businesses budget!
The difference in pricing has mostly to do with amount of media where you need to use it.
(radio/TV/internet/phone-hold/video production).

 

WHAT IF I DON’T LIKE THE PRODUCTION?

Your Killerspots production is 100% Guaranteed!  We will make sure you LOVE the final product and won’t stop working on it until you’re happy.
YES, Unlimited updates until you approve it.  We’ve got you.

IS THIS A TEMPLATE OR CUSTOM?

Great question! COMPLETELY CUSTOM! While a ton of companies give you a quick template… Killerspots makes you an original!  No one will have your sound.  This is your brand.  All Killerspots jingles are 100% custom written, scored, sung and produced for each and every client.
GUARANTEED or we will give you DOUBLE your money back!

 

DO I OWN THE JINGLE?

YES! There are zero license fees.  Once payment is received, you own 100% of your approved custom jingle into perpetuity.  No other fees will be incurred.