How to Create an Editorial Content Calendar for Your Dealership

editorial content

According to a 2018 report by StatusLabs, 90% of searchers haven’t made up their mind when they search on Google. That means you have an opportunity to turn those searches into viable leads. With search engine optimization (SEO), you can gain a higher ranking. Before you boost your ranking, however, you’re going to need a lot of content. Get started by creating an organized, well-thought-out editorial content calendar!

With an editorial content calendar guiding you, you can remain on schedule and on track for success.

Here’s everything you need to know about creating an editorial calendar. With these tips, you can stay on track with your marketing initiatives throughout the year. Get started with these tips.

Why You Need a Content Calendar

In order to rank above the competition, you need unique, high-quality content. Google’s SEO algorithm prioritizes content that’s relevant to user intent. By learning what your customers need, you can create content that appeals to their interests.

Then, you can create an editorial content calendar to remain organized.

A content calendar can also help you recognize opportunities to connect with your audience. For example, let’s say you’ve created a blog post that’s full of interesting data. You can turn that blog post into:

  • A video
  • An infographic
  • A still image or gif

One piece of content can become four different opportunities for you to connect with prospects. Then, you need to determine where you’re sharing that content.

For example, let’s say you post an article on your blog Monday. Then, you can send a weekly email that features your new blog post on Wednesday. Finally, you can post a gif to social media on Friday to attract more people to your blog.

Strategize

Creating an editorial content calendar allows you to develop a strategy for your content. Learning how to create an editorial calendar will help you remain organized with:

  • The content you’re creating
  • The topics you’re covering
  • Where you’re sharing your content
  • What form your content will appear in

Organizing your content using an editorial calendar will help you increase productivity and efficiency. In addition to saving time, you can also use your calendar to create content based on your marketing objectives.

Is your goal to generate more leads from your content this year? Your content calendar can help you test different types of content throughout the week. Then, you can use data to determine which topics and forms of content helped achieve your goal.

Researching blog posts and keywords will also benefit your SEO strategy. By focusing on SEO, you can attract more people to your site. Then, you can use compelling call-to-action language to convert them into customers.

You can create content to support other active campaigns, too. For example, you might have new products you’re releasing. Maybe you’re making a big change to your brand.

Planning your content ahead of time will help you make sure everything is aligned. That way, one tactic can support the other to benefit your entire strategy.

How to Create an Editorial Calendar

As many as 63% of businesses don’t have an actual content strategy. Making the effort to create an editorial content calendar will help you focus on content creation. By posting content regularly, you can increase your chances of reaching new customers.

Here are five tips to help you learn how to create an editorial calendar for your business.

1. Know Your Goals

First, determine your goals and objectives. For example, you might want to focus your marketing efforts on:

  • Driving more traffic to your website
  • Boosting brand awareness, recognition, and reach
  • Strengthening your SEO strategy
  • Building brand loyalty with customers to increase retention
  • Gaining more leads and conversions
  • Attracting new customers to increase sales

Once you determine your goals, you can determine what type of content will help you achieve those goals.

For example, let’s say you want to boost brand awareness. You can create company culture videos or vlogs to keep people informed about your business. Video content is a great way to help people connect with your brand.

If you want to generate more leads and conversions, try posting a product demo or tutorial instead!

2. Research Topics

Next, start making a rough list of ideas for content. Make sure your ideas align with your business goals.

For example, if you want to generate leads, create ebooks for site visitors to download. You can have them complete a form on your website that requires their email. The informative ebook can become an incentive for them to provide their contact information.

If you want to improve your SEO, create content that targets specific keywords.

For more sales, create content that focuses on the benefits of your products or services, such as case studies or webinars.

3. Know Your Audience

In order to create content that attracts customers, you need to understand your target audience. What type of content are they interested in? Which headlines catch their attention?

Feel free to see what your competitors are doing. Which pieces of content generate the most shares?

You can use Google Keyword Planner or Google Trends as a place to start.

Once you know what your target audience likes, you can start creating your own content.

4. Start Writing

Start brainstorming ideas and writing content. Make sure to optimize your content using specific keywords. Then, start writing.

Once you have a few pieces of content, start organizing your editorial content calendar. Try to post at least one piece of content a week to start. Then, determine how you can split that first piece of content into new forms.

Recycling your content will help you discover new ways to connect with your audience.

For example, you can convert a few blog posts into a larger ebook. Then, you can make that ebook a downloadable piece of content to generate leads.

5. Monitor and Optimize

Once you start using your editorial calendar, take a look at the progress. Use Google Analytics to determine which pieces of content are attracting the most visitors and leads.

Monitoring your content will help you recognize new opportunities.

Which topics do people enjoy reading? Which forms of content do they share? Make a note of where you succeed.

Then, use that data to improve your overall content marketing strategy.

Stay On Track: How to Create an Editorial Content Calendar for Your Dealership

Ready to get organized and on track? By learning how to create an editorial content calendar, you can attract more people to your dealership with ease!

Need help getting started? Contact us today to discuss your business goals!

Social Media Calendar Planning: 7 Tips to Stay Organized

calendar planning

According to recent findings, over 3.5 million people use the internet, and roughly two-thirds of those people spend some of their online time logged in to social media. It’s crucial that your business takes advantage of these established online communities by making their presence known across platforms. Why? So that social media users take the time to navigate away from Facebook, Twitter, or Instagram and over to your business’s website – which is why calendar planning is important.

As a business owner, you may feel that you don’t have any time to spare to run multiple accounts. However, with a little bit of calendar planning, it doesn’t have to cost you much in time!

We’re here to give you some pointers on how to utilize social media calendar planning to keep your online presence streamlined, organized, and geared for success. Read on for 7 tips that will change the way you think about social media!

1. Post Consistently 

For your social media presence to be effective, you need to have followers and continue to grow that fanbase. But when social media users come across accounts that rarely post, they have a tendency to move on. 

Dumping a ton of content periodically won’t work, either. In fact, this will likely come across as spam for the followers you do have. 

Use your calendar planning time to decide how frequently you want to post and on what days you want your new content to go live. This doesn’t have to be every day, but it should be a few times a week if you want to draw attention!

2. Have Fun with Hashtags

Hashtags are a great way to tap into the social media hivemind and find out what’s trending. Plus, having fun with trending content is a great way to humanize your business and show that you have a silly side!

One way to take advantage of hashtags is to tap into the always-growing National Days phenomenon. We’ve seen everything from National Dogs Day to National Broadcast Traffic Professional’s Day. Take a glance at the official National Days website and map out a few that you can create some fun and relevant content for—and don’t forget the hashtag!

3. Think Beyond the Business

Of course, you want to drive up your sales with your social media, but not every post needs to link to a product or service directly. Find topics that generally relate to your business and create content surrounding those topics. The goal is to attract attention, show off your expertise, and avoid boring people with a constant stream of strictly promotional content.

Optimize your results with these kinds of posts by hiring SEO professionals to help you generate ideas. They can uncover the most sought after information within your niche so that you answer the internet’s most burning questions!

4. Know Your Creatives

As you’re planning your social media content calendar and taking notes from social media professionals, you’ll notice that social media content tends to be very diverse. We mentioned SEO-fueled articles, which will be best handled by a content writer. There are also high-quality pictures, videos, infographics, and more. 

Don’t expect that one person in your office will be able to perfect all of these content styles. Take stock of your employees’ strengths and delegate types of content accordingly. 

5. Know Your Platforms

Don’t expect that you can upload the same content across all of your social media platforms. Social media experts will tell you that different types of content perform better on some platforms than others, and you should cater your content to each platform.

For example, longer videos tend to do well on Facebook, in part because they won’t get cut off in the middle and require viewers to navigate elsewhere to watch the rest (which they probably won’t). Stylized photos and short clips do well on Instagram. Twitter is designed for short-form blurbs, especially of the humorous variety.

Don’t start your calendar planning before you know what works best and where!

6. Hold on to Old Calendars

One of the best things about social media content calendars is that they can prevent you from repeating old content. However, with consistent and frequent posting over a number of months or even years, you’re bound to forget that you already made a certain joke or posted about a certain topic awhile back.

When it’s time to draft up a new content calendar, break out the old ones to cross-reference. It’s okay for posts to bear some similarities, but you don’t want to post content that appears stale to your longtime followers.

7. Adjust When Necessary

Calendar planning isn’t meant to be rigid. It saves you the headache of coming up with new ideas on the fly every few days, but be prepared to adjust your plans when it seems necessary.

Let’s say you roll out a hashtag that you’ve planned to incorporate into the rest of your posts for the foreseeable future. After the first few months, it isn’t gaining steam. Or perhaps you’ve decided on a series of online contests, but people don’t seem to engage with them and it’s not worth the money you’re investing in the prizes.

Allow yourself the flexibility to change directions, even if you’ve planned heavily around a certain style of content. Social media can be a very trial-and-error-based process, especially when you’re in the early stages!

Boost Your Business with Calendar Planning

Social media calendar planning is a great way to set your business up for success. It gives you the opportunity to do a bit of research and find new ways to reach new customers in the digital age. It also saves you the time and stress of coming up with things on the fly, which can lead to inconsistency and incoherency. 

If you’ve read through these tips on calendar planning and still don’t feel up to the task, don’t hesitate to invest in a professional social media team. At Killer Spots Agency, our social media team is ready to come up with a strategy for you and even manage your social media interactions!

Contact us for help with your marketing and outreach strategies, whether you want to take them the internet, the television, or even the radio!

Hashtags and Digital Marketing

Social media is an important part of our world. Utilizing the platform in your business is also an important task. But how do you use the hashtag in digital marketing? We first have to start with what a hashtag is. Hashtag is the name for the pound sign (#) in the social media world. It began being used as a “hashtag” by Chris Messina in 2007 on twitter. Its purpose is to group posts and other content into easily accessible pathways for users. It is called a “hashtag” rather than “pound sign” because “pound sign” in the UK refers to “£” rather than “#” which is called “hash,” “gate,” and sometimes “octothorpe.”

Today the hashtag is almost ubiquitous with social media, being embraced on almost every platform ranging from Twitter to Instagram to Facebook. The hashtag has entered the cultural zeitgeist, it’s been embraced, it’s been parodied, and it’s been used in everything from disaster relief to weddings to advertising. This means that the hashtag is incredibly useful for online advertising and social media engagement, but how do you use it? Well, that’s what we’re here to find out; here are some tips to utilizing hashtags in your digital marketing.

1. Find the right words for your brand

A Hashtag is a word or set of words that can easily group things. They act as a keyword that people can use to search for tweets and posts related to whatever it is they’re interested in. That means that the words you choose as your hashtag are vitally important to its response from social media. Using big words, more than a couple, or difficult to spell words could hamper engagement and response.

Picking a word related to your brand, product, or service is also important. Some companies have it easier here than others. For example, all Coca-Cola need to do is throw a #coke at the end of a tweet and they have an instant engagement platform. It’s simple, and it’s synonymous with their product to the point that any tweet containing it will immediately hearken back to Coca-Cola.

2. Engage with Trending topics

Engaging with the topics and trends that are popular at the moment is a great way to find expand your brand influence. Find a trending hashtag that relates to your brand or service and engages with it. Using these trending topics are a great way of spreading your brand to more customers. These topics are relevant to people’s lives at that moment, so if you can engage in a way that is also relevant or promote your product when they are thinking about the problem it solves, you can leave a lasting impact on them.

3. Keep it simple.

As stated above, keep your hashtag short, the more words, the harder it is to read. With multiple words, capitalizing each new word is a good way of signifying the breaks between words. This makes your hashtag easier to read and less confusing for the consumer. Keeping it simple also means limiting the number of hashtags in each post. One or two, maybe three, but the fewer number of hashtags in a post the better and more sharable it is. #Putting #a #hashtag #before #every #word #is #annoying #to #read, and will put consumers off. The simpler the hashtag and the post, the easier it is for people to share.

4. Incentivize.

Use your hashtags to promote a deal or giveaway your doing. Give people a reason to use your hashtag, and thus do your advertising for you. A solid discount on a service or a product for using the hashtag or engaging with your social media can a long way in getting a response.

5. Engage with your audience.

A hashtag gives you a way to connect with people talking about the same thing, so actually, talk with them. Listen to what they’re saying, respond and craft your next campaign to utilize the feedback you’re given here. Coming up with a hashtag and making a post is an easy part, now you get to do the leg work and respond to it. They’ll engage with you for a reason, maybe it’s just as simple as saying they like your product. Maybe they’ll tell you something you can do better. Be open and willing to adapt and you can go a long way.

Conclusion

Social media is a platform that grows by the day. It has its customs and language. Being able to utilize those things are an important part of making the most out of social media. Nothing is more ubiquitous with social media than the #hashtag. The hashtag is a part of modern culture and knowing how to use it to its fullest potential can give you a leg up in expanding your business and brand. Keep these things in mind the next time you start a social media campaign. If you have any questions, contact us here!

Radio vs Digital Marketing

Pros and cons of Radio and Digital Marketing

What is the most effective form of marketing for your company? Digital marketing vs Radio marketing? Well that’s really a question only you can answer, but here I will break down some pros and cons of each medium to make that decision easier.

Radio vs Digital Marketing

Pros:

Radio:
  • A proof advertising on radio is that you can target a specific audience with your ad. Radio stations often have a specific demographic that it caters to. If your target demographic matches the one a radio station serves to, then you can easily reach by purchasing ad spots on the station.
  • With the right timing, radio advertising can be relatively cheap. If you know the demographics your targeting and what station cater to it, advertising during off times can be cheap and effective.
  • A radio ad is more personal than an internet banner ad. With radio, you can tell stories, personally talk to the listener, which makes you more memorable and favorably received.
  • Advertisements can be easily made. Radio ads can be as simple as a 30-second copy you pay the radio station to read for you. The more produced your ad is, the better returns you’ll find, but simple is still effective.
  • Since radio ads are relatively easy to produce, the turnover time on ads can be quick. Going from idea to finished ad on air can be a short process if it’s not overly complicated of an ad.
Digital:
  • Digital marketing can reach a massive audience. The internet is a global infrastructure, and buying ad space on the web can reach a global audience.
  • When you advertise online, you have faster response rates to your service. When someone sees an ad that his helpful to them, they’ll often go immediately to that website. If you answer their problem, then you’ll have their business rather quickly.
  • Helps you expand your customer service. If you advertise or have a presence through social media then you can interact with customers at a near-instantaneous rate. Answer a customer concern, posting an update on your page, or responding to a comment builds a relationship with customers and brings you into a favorable light in their minds. Relationships mean repeat business and brand loyalty which can drive future sales.
  • Online marketing is fast. It doesn’t always have to be a banner ad or a side ad designed professionally. Sometimes just posting a promotion on your social media is enough to get people talking about your company. Just Chipotle tweeting something like “free burritos today” or something of that sort, will see interactions with their brand rise exponentially for that day

 

Cons:

Radio:
  • Radio spots during peak hours can be expensive because stations know they reach the most people. There is a reason for the price, as these spots are the most effective ones and where you’ll see the most return on your money, but they’re expensive nonetheless.
  • Not every product will thrive on the radio. Certain products and services either can’t be sold on audio alone. Services that answer problems listeners might be facing on their drive home from work do the best with radio advertising. This is especially true for places like restaurants that answer the question “What’s for dinner?” Keep in mind that when you decide to advertise on radio
  • Some radio listeners block out the radio or change the channel when ads come on. This is hardly surprising, people use the radio as background noise, or only want to listen to music, no matter the music. When the ads come on they’re either not listening or they change the channel and don’t even hear your ad. Repetition is one way to fight this, and is essential for any successful radio campaign, read this post to learn more about it!
Digital:
  • Digital marketing is going to take up a lot of your time to keep up with it. Staying on top of all the comments and questions, and making sure your social media is up to date and engaging with your customer base can be a time drain. It may not be expensive to start a digital campaign, but it can sure take up your time during the day.
  • You lose some control. When you advertise on digital platforms, and especially on social media platforms, you’re at the mercy of those platforms. Algorithms can bury your ad if it doesn’t create enough interaction (or if you didn’t pay enough) which creates a negative feedback loop, just pushing it down. If a site or platform goes down for whatever reason, then you no longer have it to advertise on, and if you lose internet service or power for a day, then you’re no longer able to engage with your customer base.
  • First impressions matter more here than in some other places. You have mere seconds to leave a favorable impression on someone online, if you fail then they’ll move on and forget about you. You have to be captivating and enjoyable in those first few instances, which can be difficult to get right.
  • There can also be some negative reactions online. Some people can be annoyed with your ads, sometimes they might feel wronged by you for whatever reason, or they can just be there to mess with you. This is a fact of working on the internet, and can sometimes have a negative impact on your perception online if not handled properly.

Conclusion: Radio vs Digital Marketing?

There are a lot of pros and cons to both sides of this argument. Ultimately, both forms of marketing have their advantages, and thus their place in any marketing campaign. Which one you do is entirely dependent on your company, your product or service, and what you can afford to do. Both can be successful, and both can fail, making sure you understand the pros and cons of both will help you avoid the later. For more information or help with either form of marketing, contact us here!

4 Facebook Marketing Tips for Your Small Business

facebook marketing

Facebook Marketing

Facebook marketing has become essential for any business to have a strong social media presence in the digital world. With over 2 billion monthly active users, there’s no reason to leave this section of your audience potential untapped.

To get started, here are 4 of our favorite tips for your small business to succeed on Facebook.

Post to Facebook at non-peak times

Every time someone visits Facebook, they could have on average 1,500 potential stories to see from friends, people they follow, and Pages. A majority of these posts published during the day with peak times between 8:00 a.m. and 6:00 p.m. ET.

Engage your fans by asking questions

One of the most popular post types on Facebook? Questions.

It’s one of the recommended strategies by Post Planner, and anecdotally it makes a lot of sense for getting more comments, likes, and interactions from the community. The thinking goes that as Facebook notices people engaging with your content, future content stands a better chance of reaching more people.

Facebook Advertising

Social networks aren’t always the first thing companies think while building local marketing strategies, but Facebook advertising is an exception.

It’s an inexpensive way to advertise your business to the target audience. Like Google, Facebook also knows to buy and click patterns of all their one billion-plus users. They are experts in putting the ads in front of a relevant local audience.

Visual Content is King

Facebook marketing has turned into a very visual realm. Pictures and especially video are gaining more reach on average than text-based posts.

As humans, we are much better at remembering pictures than words. When you post a text-heavy post, your customers will only remember 10% after a couple days. But if you add in a picture, they’ll remember 65%. Your posts will have much more impact if you included a relevant image or graphic with it.

Have any questions about Facebook marketing or your strategies on other social platforms? Contact us here!

How To Reuse Content For Your Business

reuse content

How To Reuse Content For Your Business

Content is a great way to convert visitors, but it’s hard to consistently come up with new and engaging content. But there’s still hope. You can bring in more traffic, and convert more leads by simply repurposing your existing content. Here are some of our tips on how to reuse content for your business.

Turn Written Content Into Infographics

Transforming a long blog post, short articles, or text post into a visually appealing infographic is a great way for you to get your audience to better engage with your content. Actually, it’s been found that an infographic is 30 times more likely to be read than a text article!

It’s less time for a reader to process your information visually with pictures and graphics than just text. Breaking down your current content into more visual posts will help you get more bang for your content buck. Plus, it will get you more engagement from your audience. Parts of the graphic can also be repurposed as multiple image posts for Instagram or Facebook.

Turn Videos into Blog posts and Vice Versa

After you’ve created a video, you don’t need to just upload it and move on. Take the script you created for the video, or write a transcript, and use it as a basis for a blog post!

Or on the flip side, taking key points from a blog post and turning it into an informational video is a creative way to reuse written copy.

Blog Posts into Newsletter

To really get the most bang for your blog post, consider promoting your blog posts in a weekly tips newsletter. You hopefully have a solid list of email subscribers, but even the most dedicated of fans won’t catch every post you write. That’s where your newsletter comes in!

A friendly tips-oriented newsletter can showcase your best blog posts of the week, providing an extra nudge to get users on your site and reading your cream of the crop content.

Webinar into Video Content

Turning one of your webinars into reportable social media videos is a great way to extend the life of your content.

Webinars are a great way to engage with members of your audience, but not everyone can make it to your webinar when you host it. Instead of letting the footage gather dust, you can save, edit, or upload the footage to Youtube to give it life. You can either post the whole webinar, or you can edit it down to multiple short videos on specific topics.

This way no one misses out on your information. Plus, it can be used as an assist to drive visitors to your website.

Turn Longer Posts Into a Series

Why create one long post that no one will read when you can create a series of shorter posts?

If you have a longer blog post, consider dividing it up into a themed series of posts. The posts can help drive engagement, while the shorter lengths allow your audience to fully engage with the posts.

Having any questions on how your business can reuse content? Contact us here. 

What Instagram In-App Payments Could Mean for Business

Instagram In-App Payments

An Instagram in-app payments feature was just added early this month.

This new feature allows social media users to make purchases on Instagram. How? Users can add a credit/debit card to their account, with a pin for security. After they set-up and verify the accounts, users can make purchases through their Instagram account.

Instagram hasn’t stated when it plans to roll out this service.

Weaving commerce more deeply into social media apps offers potentially huge rewards for companies behind the apps, as well as those with products to sell.

Instagram says that more than 80 percent of its 800 million-plus users follow a business on the social network. With numbers like that, the Facebook-owned company will be keen to build out its shopping services to draw in more advertisers and boost revenue even further.

What does this mean for businesses?

You’re able to show your product and store where your customers already are.

One of the biggest challenges businesses face is getting your customer to your store and check out.

While Instagram already offers shopping opportunities via tagged items shown in an image, making a purchase currently involves navigating a pop-out page and completing various steps, including entering payment details for each new merchant.

Instagram in-app payments are now erasing that hurdle for businesses. Your customers won’t even need to leave Instagram to purchase the product you’re showing on your feed. The more steps involved in the buying process, the more likely a customer is going to fall out of the funnel.

It might not seem like Instagram is the place for businesses to communicate with their audience, but Instagram reports that over 200 million Instagrammers actively visit a business profile every day.

How will Instagram in-app payments work?

One of the first equipped is a dinner reservation app Resy. Some of its clients’ Instagram Pages now offer this native payment for the booking. And in the future, Instagram says you can expect direct payments for things like movie tickets through the app.

A tap through to the terms of service reveals that Instagram Payments are backed by Facebook’s Payments rules.

With its polished pictures and a plethora of brands, shopping through Instagram could prove popular and give businesses a big new reason to advertise on the app. If they can get higher conversion rates because people don’t quit in the middle of checkout as they fill in their payment info, brands might prefer to push people to buy via Instagram.

The whole point of Instagram not allowing links in captions is to keep you in a smooth, uninterrupted browsing flow. Getting booted out to the web to buy something broke that. Instagram Payments could make impulse buys much quicker, enticing more businesses to get on board. Even if Instagram takes no cut of the revenue, brands are likely to boost ad spend to get their shoppable posts seen by more people if the native payments mean more of them actually complete a purchase.

How can businesses utilize Instagram in-app payments?

Whenever a new trend or update comes to social accounts, your first thought should always be “How can this benefit my account?”?

Once Instagram opens up the payment option to the general public, you’ll be able to enable your audience with the ability to purchase your products and services directly on Instagram.

Until then, there are things you can do to prepare for the upcoming update.

Make sure you have an Instagram Business account

Business accounts provide businesses a lot more flexibility when it comes to managing your account and presence on Instagram.

They allow you to have an office location and hours in a separate section from a regular Instagram bio. Business accounts also have access to helpful analytics and promotional tools.

You’re also able to boost specific posts that will help you reach a wider audience.

Make sure your site is mobile-optimized.

Since you’re wanting to drive your audience to purchase from you online, the first step is to drive them to your site and store. Instagram is a mobile app, so visitors will be accessing your site from their phone or another mobile device.

Giving them a poor first impression will seriously hurt your chances of ever nurturing them into a customer.

Looking to the Future

Overall, the Instagram in-app payments update is very exciting for businesses and customers alike. Instagram is helping streamline the buyer’s journey through their app, and we’re excited to see how this will pan out.

Do you have any questions about marketing on Instagram or other social sites? Contact us here!

3 Brands with Killer Social Media Strategies

social media

There are hundreds of social media platforms out there. Among the most common are Twitter, Instagram, LinkedIn, and Facebook.  People view advertisements and engage with content on these outlets daily.  Because of this, it’s important that brands make sure their content is memorable and unique with social media strategies.

Below is a list of a few popular brands that demonstrate successful social media strategies. Check out the list below to see what you or your brand can learn about social media from them!

  1. Wendy’s

In 2017, Wendy’s was recognized by its followers for their use of humorous sass on their Twitter account. In one example, a follower tweeted at Wendy’s, asking, “If the beef is never frozen, then how do you guys keep it fresh?” Wendy’s reply was smart and sassy: “R E F R I G E R A T O R S”.

Another instance where they clapped back happened when a user tweeted at them, “@Wendy’s How much does a Big Mac cost?” Wendy’s responded, “Your dignity”.

These examples show that Wendy’s social media strategy is different from other brands in that it is quirky and unforgettable. They also target other competing restaurants, like McDonald’s in this case. The whole point of their tweets was to get people talking. Clearly, it worked.

  1. Airbnb

Another brand that uses its content in a crafty, strategical way as Airbnb. Their Instagram is filled with beautiful images of different places around the world. They engage their audience by creating captions that catch their attention. For example, one photo states, “Forever is how long you’ll want to stay in the infinity pool at Lebah Villa. But – trust us – you’ll want to dry off and take the short walk to Ubud village, soaking in the Bali rice paddy view.” Each photo includes a storytelling aspect to it, which lets the viewer imagine that they are in that location.

In addition, Airbnb started a campaign using the hashtag #WeAccept. With this, the brand intended to show their audience that they support all types of people and backgrounds. This was an effective social media strategy to engage users and promote diversity.

  1. GoPro

Instagram has proved to be a successful social media platform, as it includes contests and other user-generated content. GoPro, a technology company that designs cameras for sports, activities, and travel, maintains an inspiring Instagram account for this reason. Each day, they run two contests called “Photo of the day” and “Video of the day”. Users from around the world can upload their personal photos or videos, and GoPro picks the best ones. Not only does this literally engage followers, but it promotes a lifestyle of adventure and fun for prospective customers. In a way, this is better than simply showcasing a certain product. This allows viewers to picture what their life would be like if they had that specific product.

 

These three brands are role models that anyone can look up to for social media tips and ideas. If you or your company is out of ideas for your social media strategies, we can also help!

Videos and Your Content Strategy

videos

People decide whether or not they are interested in something within the first 10 seconds of viewing it. In advertising, that leaves no time for anything else. The 30-second to 1-minute commercials we see on TV and the Internet are rarely watched all the way through. Fortunately, there is a solution for catching your audience’s attention: ultra-short videos.

What They Are:

Short-form videos last about 10 seconds or less. They try to get a message across to its viewers, whether it be an advertisement or just a simple story that encourages a certain behavior, thought, or feeling.

Why Videos are Important:

In the marketing and advertising world, content is key. Video has recently become one of the most prevalent ways to pique an audience’s interest. Therefore, it’s only fitting to create something that immediately appeals to consumers.

Since the average attention span is decreasing rapidly, it’s crucial to keep all forms of content short, sweet, and to the point. The shorter the content, the easier it is for people to remember it.

Short-form content has the power to get right down to the point, which first catches viewers’ attention, and ultimately leaves them wanting more.

Another perk of the short-form video is that smaller file sizes are easier to upload. In the end, that saves you time!

How to Create Them:

Reevio, a web-based video-making platform, allows you to create and edit professional-quality animations. It has the largest library of templates of any online video software. Additionally, Promo by Slidely lets you create customized marketing videos that include music and logos.

All in all, short videos are the best way to grab attention online. The best part? Shorter equal less work for you!

Have any questions? Contact us here! 

Benefits of Using Google My Business

Woman working on laptop

Google My Business is a free tool that helps businesses and organizations manage their online presence on Google. It helps customers find your company’s information, such as hours, recent updates, photos, etc. Also, it allows you to respond to reviews, update information, and add posts.

Why use it?

Having a Google My Business sidebar appear after someone searches for your business makes it appear more professional. It can also improve its local rankings. Additionally, it provides viewers with quick and short information so that they don’t have to dig too deep to find what they are looking for.

Advantages

With the new Posts feature, users can create and update more information on the business sidebar. For example, posting about sales, promotions, or upcoming events is a good way to attract customers.

Recently, Google added a Q&A feature, which displays frequently asked questions to viewers right away. This makes it easier for them to decide if they are interested or not. In addition to Posts and Q&A’s, Google has created a real-time chat mode with customers and businesses. This allows for more client engagement and increases brand loyalty.

In short, Google My Business is a great way to keep your small business or organization at the forefront of peoples’ minds.

Want to find out more about best practices on Google? Ask us!

3 External Communications Apps for Your Business

communications

External communications are as important as internal communication. It’s about sending messages to your audience. Such as your clients, investors, suppliers, members of the community, or others.

Certain software can aid in effective communication with people outside of your business. Here’s a list of 3 helpful applications that can benefit your business’ external communications.

Buffer

If you’re looking for a way to create and update social media content on multiple platforms at a time, try Buffer. It’s the easiest option for communicating information to prospective or current clients. When using the application, you can schedule posts to Twitter, Facebook, LinkedIn, and more.

Canva

Canva, a free graphic design website, is a valuable marketing application. It lets you create marketing and advertising materials such as posters, flyers, invitations, etc. Additionally, the best thing about Canva is that even non-designers find it simple to use. Providing the user with premade templates makes it easier on those who aren’t very artsy.

Facebook Pages Manager App

Finally, this app from Facebook allows you to oversee up to 50 of your Facebook pages from your smartphone or tablet. Therefore, it proves to be an efficient social media platform for managing your company’s external communications. You can check activity and keep up-to-date with the page insights.

Overall, if you’re searching for the right communication to reach your intended audience, we recommend you try one of these. If you have questions, let us know! Contact us.

Social Media Marketing Trends for 2018

Social Media Marketing

Social Media Marketing

Trends, like seasons, are constantly changing. Fashion trends, for example, are only popular for a few months or years at a time. The same circumstance applies to social media marketing and the digital world.

Since inventions in technology are endless, it’s important to keep up with modern trends and ideas. Below are some social media tips to help keep you up-to-date in 2018.

Video

According to Forbes, more than 80% of marketing consumers would rather watch a live video than read social media updates. The creation of live video streaming on platforms such as Instagram and Facebook allows marketers to reach people in a more modern way. Businesses can post 24-hour video “stories” to their profile, or opt to the live-stream material to their audience. Video is a useful marketing tool that catches the attention of younger audiences, as well as visual learners.

Engagement

Social media marketing is the quickest and most efficient way to reach customers. It’s important to take advantage of this by engaging with them directly. Outlets such as Twitter and Facebook make it easy to keep up with customers by responding directly to their complaints or praises. It’s commonly mistaken that gaining new followers is more important than engaging with existent customers or clients. Social media interaction with followers yields more brand loyalty and gives your business more of a personality.

Have any questions about social media? Don’t hesitate to contact us here! 

 

Must Have Social Media Tools for Small Businesses

social media tools

Must have Social Media Tools for Small Businesses

Here are some must-have social media tools for small businesses

Twitter

You can use Twitter to build connections with a relevant audience. These connections can lead to actions across a network of loyal customers for your business. As a local business, you can use Twitter to promote special promotions, deals and or coupons to your followers and audience. There are a lot of different strategies to use for this.

Facebook

Facebook is a great opportunity for a company to make online sales, get a following around the brand, and create a platform where customers can discuss products. Marketing on Facebook has become essential for any business to have a strong social media presence in the digital world. Therefore, with over 2 billion monthly active users, there’s no reason to leave this section of your audience potential untapped.

Instagram

Instagram’s highly curated and personal environment is more likely to inspire action. The content is seen as trustworthy, authentic and relevant. Additionally, over the past couple of years, Instagram has become a powerhouse in the realm of social media. With over 700 million monthly active users, the platform has become a great place to share content with your audience.

Tumblr

Tumblr is the best place for creators to find an audience for their content. There are over 200 million blogs publishing 80 million posts per day. Therefore, it’s a great way to get your content seen by a large number of users.

Pinterest

Finally, Pinterest is an online tool for collecting and organizing images. The platform has become important for some people to find inspiration and new ideas, particularly designers.

Have any questions? Contact us today! 

Facebook Marketing Do’s and Don’ts

Facebook Marketing

facebook marketing dos and donts

Facebook Marketing Do’s & Don’ts

Facebook marketing has become essential for any business to have a strong social media presence in the digital world. Therefore, with over 2 billion monthly active users, there’s no reason to leave this section of your audience potential untapped.

Here is a list of do’s and don’ts

Do’s

Keep It Short

Fewer words get more engagement, think of Twitter.

Post Frequently

Keep your Facebook audience informed by posting photos, promotions, and special offers. Also, provide relevant links.

Be Genuine

Connect with your user in a non-robotic way. Also, talk in a conversational way.

Get Feedback

Listen to your users, it will help you develop new products and improve on the existing ones

Respond

Don’t get tired of answering questions and responding to feedback on Facebook. Also, never forget to say thank you.

Don’ts

Always Sell

Use the 80/20 rule, 80% content, 20% product

Spam Your Audience

Don’t overpost and annoy your Facebook audience. Also, avoid oversharing or ranting about employees or customers

Talk Politics

You may lose potential customers whose opinions differ from yours

Go Dormant

Fewer posts, less value for future posts from Facebook’s algorithm. Users will also forget about you.

Ignore

Finally, ignoring may only add fuel to the fire, respond with your email and settle the matter privately

Have any questions about Facebook Marketing? Contact us today!

4 Holiday Marketing Ideas for 2017

Holiday Elements

Are you ready to cash in on the holiday shopping craze? If so, you need to create a few holiday marketing campaigns to attract customers to your store. But, creating marketing campaigns takes time, and who has extra time during the holidays?

To take the hassle out of the holidays, we’ve put together a list of four holiday marketing ideas that every business can and should use during the holidays.

Run a Social Holiday Marketing Giveaway

Speaking of Instagram, another great way to utilize the platform is by running a social media holiday giveaway. We’d recommend running a social campaign across all the major platforms your business uses to get more and more eyes on your business.

And who doesn’t like free stuff, especially during the holidays? Whether it be a big discount, a free add-on with an order or just something completely for free, get into the holiday spirit of giving. Typically, asking followers to comment, share, like, etc. are great tactics to get even more engagement with your giveaway.

Make Seasonal Emails

If you’re not incorporating the holidays into your email marketing campaigns, you’re making a big mistake! Holidays instill powerful memories into your shoppers’ minds, so enticing them with fun seasonal emails is a great way to connect in their inboxes.

Pull at their Heart Strings

While holidays may not be loved by all, most people have an emotional tie to them. And we all know that emotions drive action, so now is the time to get emotional with your marketing.

Emotional doesn’t mean you need to make every one of your audience members cry – even using humor in your messaging can go a long way during the holiday season.

Build Customer Loyalty with Personalized Gifts

Lastly, don’t forget about marketing to your customers.

Small acts of personalized kindness towards your customers make a huge impact and can strengthen the relationship, turning a happy customer into a brand advocate.

Use these tips to make all of your holiday marketing dreams come true!

Have any questions on how to increase the reach of your holiday marketing? Contact us here!

 

6 Instagram Marketing Tips for Businesses

instagram

Over the past couple of years, Instagram has become a power house in the realm of social media. With over 700 million monthly active users, the platform has become a great place to share content with your audience.

Whether your strategy needs an update or you’re a newcomer to this social media network, you can use these 6 tips to help your improve your Instagram marketing. 

1. Your profile is key

As a company, don’t get too caught up in fitting all of what you do in 150 characters. Focus on your most important description or your next big thing – be it an event, promotion or product launch. Since the only clickable link is in your Bio section, make a habit of updating it frequently. Think about promoting more than your website. You can include the link to event registrations, app downloads or even purchases links.

2. Get Creative

Focus on the solution you provide to your audience, not the products you sell. On Instagram, it’s necessary to show value to your customers and look great while you do it. Never underestimate the fact that the most important asset on this social media network is visual content.

3. Stop, collaborate and listen

Instagram is one of the strongest social media channels for highlighting collaborators and sharing customer success stories. Take into account that not everyone is monitoring hashtags on social media, so tagging an account is usually a better choice if you want to get noticed.

4. Analyze your Instagram ventures

Without taking a step back and analyzing what worked and didn’t, marketing becomes a guessing game. Make sure to regularly measure your follower count, engagement, and clicks, all to refine and improve your strategy.

5. Show them the business behind the curtain

Customers have a natural curiosity about where their products/services come from, and you can use Instagram to show them the whole lifecycle.

If nothing comes to mind, you can share something that everyone has – sketches, notes, and filled whiteboards or blackboards. You may find that it’s best to try out different post types until you strike gold with the one that will engage the audience.

6. Use hashtags wisely

Use hashtags to expand your reach. These can be campaign specific or general – all that’s important is that they are relevant. This makes it easier for people to find content related to you as well as your main account. It’s best practice to use between three to five hashtags and consider how you add hashtags. Whether they’re added at the end of the post, in a comment or in the actual post.

Have any more questions about Instagram marketing or about any other social media? Contact us here!

Twitter Best Practices for Local Businesses

twitter

As a little fish in the big pond of industry, it’s important to strategize and market yourself correctly to help your business stay afloat. Fully understanding how to communicate on Twitter is essential to fully utilize it.

Consistency is Key

Setting up a social strategy, and posting consistently is one of the best practices you can do as a business.

Twitter is about short, frequent, click-worthy or read-worthy updates.

Use Images and Videos

Visual content is king. Adding images and videos to your tweets will lead to big increases in your engagement and retweets.

#Hashtag Sparingly

Be careful with how many hashtags you insert into your tweets.

Using too many hashtags will make your tweets hard to read. Though, adding a couple will help increase the scope of your tweet and engagement.

Keep Conversations Going

It’s important to keep conversations open with your audience. Make sure to stay on top of comments, mentions or replies.

If you show that you are responsive, people will be more likely to engage with you in the future.

Promotions

As a local business, you can use Twitter to promote special promotions, deals and or coupons to your followers and audience.

There are a lot of different strategies to use for promoting deals or coupons on Twitter.

You can use it promote the daily drink special or highlight a coupon you’re running that week on pest control.

Each industry and business will use this tip in a different way.

Cross-marketing

For smaller business especially, it’s important to promote your Twitter profiles on your other social channels.

This will not only help you boost the visibility of your profile but can lead to more engagement from your audience.

Have any question about marketing on Twitter or any other Social Media? Don’t hesitate to contact us!

3 Insights to Improve Your Social Media Marketing

social media

In today’s market, you can’t go to any marketing blog without them telling you the importance of having social media, and using it for marketing. How do you get the most from your social media? Sure, it’s great to have it, but you’ll lose money if you’re not using it correctly.

Today we’re talking about 3 main insights on how to use social correctly.

Visual Content is Key

One major point of your social focus should be in visual content.

As humans, we are much better at remembering pictures than words. When you post a text-heavy post, your customers will only remember 10% after a couple days. But if you add in a picture, they’ll remember 65%. Your posts will have much more impact if you included a relevant image or graphic with it.

Keep it Consistent

As with most things, consistency is key with social media marketing. Having a consistent and quality strategy will keep your current customers more engaged, and help you attain new followers, leads and customers through your social media pages. People will be less likely to follow your page if you go weeks without updates, and then bombard your audience with updates. If you infrequently post on your page, it’s shown that people will likely lose enthusiasm for your page, and could even unlike it. This is the same effect that posting too frequently could have.

Strategy and Analysis

One of the most important tasks to do on your social media is to always have a strategy, set goals and analyze your pages to see if you’ve hit those goals. One the best things about developing a strategy are that it gives you direction. It’ll help you define your goals and objectives you want to achieve using your social presence.

You should set SMART goals in your strategy. These are goals that are:  Specific, Measurable, Attainable, Realistic, and Time-based. Setting goals will help you intelligently use your social media to its full potential.

If you’d like more insights or need help developing a strategy for your social media, don’t hesitate to contact us.

3 Common Myths About Social Media Marketing

social media marketing

If we look back 20 or 30 years ago, marketing was pretty simplistic. One would mail out millions of flyers, design an eye-catching billboard, and develop a memorable television advertisement. Today, your customers have moved to the digital world. Unfortunately, many companies try to apply old-school marketing techniques to social media. The results are marketing campaigns that fall far short of expectation.

Much of what companies believe about social media is just plain wrong. There are many misconceptions about how marketing can drive sales. However, these are myths that even some marketers have held onto. This is because marketing is an ever-changing landscape, and staying up to date is extremely difficult. Nonetheless, we are here to tackle some of the most common myths about it.

Common Myths About Social Media Marketing

1. My customers don’t use it

This is unlikely. Statista, a leading statistics company, reports that 72 percent of all U.S. internet users are on Facebook. Moreover, Facebook users share 684,478 pieces of content every minute. This doesn’t even touch Twitter, LinkedIn, YouTube, Tumblr, and a whole host of other platforms.

2. If a post doesn’t go viral, it is a waste of time and money.

Untrue. Going viral tends to be the exception, not the rule. Social media is about the long game. Therefore, not everything is going to be a home run. Social media marketing is about growing your audience and building relationships. The question you should always ask yourself is, “Would I share this on my personal social media account?”

3. It’s only for attracting new customers.

Wrong. Finally, social media is also about nurturing customer relationships and building brand loyalty. Actually, One study found that 74 percent of customers providing feedback expect a response within 30 to 60 minutes. Therefore, your customers need to know the conversation is not one-sided.

What haven’t we covered yet that is important to you? If you would like to talk more about the common myths about social media marketing, or need more information, please contact us.

Social Media Management by Killer Spots Creates Time

Social Media Like

What does your social media audience want? How do you get them to tell you what they want? These used to be hard questions for businesses to get reliable real-time answers to. That just isn’t the case anymore. In fact, they will tell you more than you ever wanted to know if you let them. Too Much Information or TMI is a thing, after all. Today the question is how do you get the information you want and skip the pictures of what they burned for dinner last night? The answer is social media management.

Social Media Management

It is about what you share and how they respond. Whether they are your friends, your customers. Or hopefully both, they need to see your best face. If they are going to buy your products or believe the things you tell them. Therefore, they need to see you have standards and that you aim for reliability and good business practices.

They also need to know you care. That means reading their comments and responding to their posts appropriately, even the negative ones. If you are running a business or have your own content to produce this can take a chunk of time from your day you may not have to give, as much as we all want to hang out on social media hitting the like button for new ideas and defending our own positions from the occasional troll.

Social media management can take the reins of your online presence while you get some work done, building relationships with your customers and your industry as a whole. The people at Killer Spots have the time and the technical prowess to handle all of that for you, and to improve your position on top of that. Contact Killer Spots to learn more about social media management.