Month: May 2022

Jingles Production: Catchiest Lyrics of All Time

You might be shocked to learn that approximately 89 percent of people believe musical jingles to be a very effective form of advertising. Giving your brand or product a catchy tune and lyrics is one of the easiest ways for people to remember it. Odds are, if you hear “catchy advertising jingle”, you’re already hearing a few top candidates in your head!

As it turns out, creating a lasting and memorable advertising jingle is a delicate art that requires a keen eye for music and marketing. This brief guide will break down some of the all-time classics of jingle production.

Kit Kat – “Give Me a Break”

Not only is the Kit Kat bar practically synonymous with its enduring jingle, but the phrase “give me a break” has never been the same since!

First introduced in a 1986 TV ad, “Give Me a Break” was written on a whim by a junior copywriter before becoming an immediate favorite of test audiences. Since then, it’s landed among the most iconic jingles for ads. You likely know it’s impossible not to think of whenever you snap off a piece of any candy bar for that matter!

State Farm – “Like A Good Neighbor”

Enlisting the catchy musical expertise of Barry Manilow, State Farm debuted one of the most instantly recognizable jingles for business in 1971.

With the help of the “Copacabana” singer, “Like A Good Neighbor” became ingrained in the culture’s musical memory. To this day, almost every State Farm ad either begins or ends with a quick, truncated instrumental version of the song title’s five simple notes.

McDonald’s – “I’m Lovin’ It”: An All-Star Jingles Production Duo

Even when writing a jingle for commercials that are only a few seconds long, sometimes bringing together A-list jingle production talent yields only the best results.

In 2003, the iconic “ba-da ba pa-pa” was first sung by none other than Justin Timberlake over a composition by Grammy-winning rapper Pusha T. Tragically for Pusha, he missed out on the profits from the jingle’s publishing rights. “I want artists to know that,” he attests to this day, “Keep the publishing.”

Chili’s – “I Want My Baby Back, Baby Back, Baby Back…”

It could perhaps be dubbed “the commercial jingle that never ends”. Chili’s first debuted this repetitious earworm all the way back in 1986.

With a cyclical, never-ending baritone backdrop of “I want my baby back, baby back, baby back…”, Chili’s made its signature dish a staple in the cultural consciousness. The song has been spoofed and referenced all over, from the Austin Powers films to Scrubs. The catchiness is unimpeachable, and it makes the temptation to order at least one rack difficult to not indulge.

Empire – “800 Number”

At the end of the day, remembering brands, product names, or snappy slogans is easy enough. As Empire Carpet Today proved, it’s a next-level feat altogether for jingles in commercials to get an audience to easily recall an entire ten-digit phone number.

The enterprise once known as “The Empire Carpet Man” has changed its name and number since first introducing the song. Nonetheless, over the image of CGI employees installing carpets, it’s hard not to hear the company’s entire contact number right as you see it: “800-588-2300 Empire!”

Subway – “Five Dollar Footlong”

Sometime around 2008, Subway was offering new daily specials and very much wanted the world to know. With endless variations of repeating “Five. Five dollar. Five dollar footlong”, they succeeded in this goal without a doubt.

Subway originally conceived the “five dollar footlong” as a sly sales tactic. However, the company quickly realized the viral deal of their jingle’s namesake had run away from them. Unfortunately, the five dollar footlong deal ended for good in 2018.

Folgers – “The Best Part of Wakin’ Up”

For over thirty years, Folgers had coffee enthusiasts of the world rejoicing around the unforgettable refrain: “The best part of wakin’ up is Folgers in your cup”.

The song proved so influential for so that a fan even purchased the rights to it as recently as 2021!

Snagging the song’s rights for ninety thousand dollars at an auction, one enterprising stranger somewhere in the world will be bringing in residuals every time it’s played publicly.

Oscar Meyer – “I Wish I Was An Oscar Meyer Wiener”

To this day, “I Wish I Was An Oscar Meyer Weiner” perhaps remains an undeniable candidate for “weirdest slogan ever coined”. If anything, that goes to show you the staying power of a catchy and memorable song!

The tune was first cooked up by Richard Trentlage, a Chicago musician who simply held a unique fondness for jingle writing. In his kooky theme song, he imagines muses upon the key to being loved by everyone you meet: living out an existence as an Oscar Meyer wiener.

Originally accompanied by a goofy cartoon in its first 1965 ad, the song has spent decades giving us an odd reminder that life as a hot dog…might not be so bad?

Produce A Jingle Worthy of The Hall of Fame

If the countless success stories weren’t enough to speak for themselves, quality jingles production can sometimes be the secret ingredient that takes your brand to the next level. There’s no easier way to see how a good jingle could boost your brand than to try it yourself!

At Killer Spots Agency, our proven, expert approach to radio, voiceover, and jingle production is here to provide measurable results.

Who is Your Target Audience? How to Engage Yours

Did you know that nearly 60% of marketers today measure the success of their content marketing strategy through sales? Content marketing is one of the most effective ways to engage your target audience and promote your product or service.

Unfortunately, you can’t create content without knowing why your target audience is. If you’re struggling to reach your target audience or even identify who they are, this guide is for you.

Engaging your target audience is critical for effective ads. So who is your audience, and how can you reach them? Keep reading to find out:

Who Is Your Target Audience?

This is the first and most important question you need to answer. How will you effectively engage your target audience if you don’t know who your target audience is?

Your target audience, also known as target consumers, is the group of people most likely to buy your product or use your service. To identify who your target audience is, consider these factors:

Geographic location
Demographics (age, gender, income, etc.)
Interests and hobbies
Psychographics (lifestyle, values, personality)

Once you’ve considered all of these factors, you should have a pretty good idea of who your target audience is.

But don’t stop there! The next step is to research more about your target audience so you can learn as much as possible about them. This will help you fine-tune your marketing efforts and maximize your campaigns.

Below are tips on how to define your target audience:

Study Your Products and Services

To determine who your target audience is, you need to first understand your product or service. What need does it fill? Who would benefit from using it?

Once you have a good understanding of your product or service, you can narrow down your target audience. For example, if you offer a new type of fitness class, your target audience might be people who are interested in getting fit and healthy.

To engage your target audience, you need to speak to their needs and interests. You can do this by creating marketing materials that highlight how your product or service can help them achieve their goals.

You can also reach out to influencers in your target audience and ask them to promote your product or service. By taking these steps, you can ensure that you are engaging with the people who are most likely to use your product or service.

Identify the Benefits Your Business Offers

What is the value of your business to your customers? This is what you need to identify to create an effective marketing strategy. Once you know what your business offers your target customers, you can determine how to reach them effectively.

Your business can offer three types of benefits: functional, emotional, and social benefits.

Functional benefits are the basic features and advantages of your product or service. These are the tangible benefits that your customers can see and experience.

Emotional benefits are the intangible, positive feelings that your customers get from using your product or service. These are the values that drive customer loyalty and customer satisfaction.

Social benefits are the positive effects that your product or service has on society. They show how your product or service will improve the customer’s social status. These values make your product or service unique and different from your competitors.

Some businesses will have a mix of all three types of benefits, while others will focus on just one or two. It all depends on what your business offers and what your target audience is looking for.

Check Social Media Analytics

Your social media analytics is a source of valuable insights about who your target audience is and how to engage them. The data you collect can help you determine the demographics of your audience, their interests, and what kind of content they are most likely to engage with.

Log into your account on each platform and navigate to the analytics section to get started. Facebook Insights, Twitter Analytics, and Instagram Insights are good places to start. Review the data and take note of any patterns or trends that you see.

Once you understand who your target audience is, you can start creating content that is more likely to resonate with them. Engaging your target audience on social media will help to build relationships and foster loyalty.

Use Google Analytics

Google Analytics is a free tool that marketers use to track website traffic. It can help you learn more about your customers.

Through the collected data, you can determine how they found your site, what pages they viewed, and how long they stayed on each page. This information can help you determine your target audience and how to engage them.

You can also use Google Analytics to track conversions. Conversion rates can help you determine whether or not your target audience is interested in what you have to offer.

To set up Google Analytics, you will need to create a Google account and add the code to your site. Once you have set up Google Analytics, you can view detailed reports about your website traffic.

How to Engage Your Target Audience

When it comes to engaging your target audience, there are a few key strategies to keep in mind. First, it’s essential to recognize the specific needs and interests of your audience. Then, tailor any communication or content accordingly.

This can involve doing research about your audience and taking their feedback into account when making decisions about your product or service.

Next, it is essential to avoid relying solely on generic marketing tactics. These include flashy ads and catchy slogans. Instead, try to engage your audience on a more personal level by establishing relationships with individuals and being sincere and authentic in your interactions.

Finally, make sure that you are accessible and responsive at all times in order to meet the needs of your target audience effectively. With these simple tips in mind, you can create a dynamic and highly effective strategy for engaging your target audience.

Now You Know Who Is Your Audience

Who is your audience? This is one of the first questions you should ask yourself when starting a business. Once you know who your target audience is, you can begin to think about how to engage them.

There are several strategies you can use to engage your audience, including research and analytics, social media marketing, and Google Analytics. With these tools at your disposal, you can create a tailored approach that speaks directly to your customers and connects with them on a personal level.

Do you need help identifying and engaging your target audience? Contact us today, and we can help you get started.

Commercials 101: How to Create a Radio Commercial

Did you know 83% of Americans listen to the radio on a regular basis?

As a business owner, if you aren’t leveraging radio marketing to widen your reach and grow your business, you could miss out on many potential customers.

One thing that holds many businesses back from embracing radio ads is feeling overwhelmed about understanding how to make one that works. So keep reading to learn how to create a commercial for the radio that stands out in no time!

Determine Your Target Audience

Creating a radio ad is a bit different from creating digital ads or other types you might be familiar with.

Because radio ads are often localized, you might need to hone in on your target audience compared to other ads you run. Take the time to determine who you’re trying to reach and why.

If you’re trying to direct people to a local storefront, your message will be completely different from simply telling people about your website or online store.

Keep Things Short and Sweet

Your radio ad length will likely be around 30 seconds or less. So focusing on keeping your message as short as possible while still providing the listener with valuable information is the key to a successful ad.

Be sure to focus on the benefits your product or service will bring the listener. Avoid spending too much time introducing your business. People can easily do a quick online search to find more basic information if the ad grabs their attention.

If your business lends itself well to something sarcastic or funny, throwing something in there like that can make the ad more memorable.

Remember that people are most likely driving their cars when they hear your ad. So if you want them to remember to look your business up later, they need to be able to recall the information with ease.

Having a short message to repeat your business name, location, website, etc., more than once can help too.

Have a Strong Call to Action

As mentioned above, your commercial needs to encourage listeners to take action. Some great commercial CTAs include:

Command words
Words to evoke emotion
Free consultations
Fear of missing out (sales, new product releases, etc.)

Your ad should have a purpose beyond simply introducing the public to your business.

Don’t Be Unnatural

The biggest thing you should remember when considering how to create a radio ad is being natural is crucial.

If a radio ad is too in your face, people get turned away from your business. Mentioning the products you sell or services you offer once is enough for them to understand what your business is about.

Repeating it too often can make people tune it out or change the station. So instead, try working your message in as naturally as possible, so people don’t feel like they’re being sold something and instead feel like they’re discovering something they need instead.

Stay True to Your Brand Voice

The radio advertising industry is projected to have a $19.58 billion market size this year. That’s a massive bump from previous years.

It can be easy to assume no matter what your ad sounds like, just having one alone is all it takes. But, in reality, focusing on your brand voice is essential if you plan on using radio ads regularly to promote your business.

Knowing what your business stands for and what it doesn’t is a crucial first step before writing any commercials. You don’t want to give people the wrong idea, especially if you have multiple different ads running.

Your brand doesn’t change when the commercials do, so staying consistent matters. Here are a few more tips about maintaining your brand voice throughout your commercials.

Record Quality Audio

If you’ve ever listened to a recording with poor quality audio, you know how frustrating it can be. Usually, it’s so distracting you have no idea what the message actually is because all you can focus on is how bad it sounds.

If your commercial audio quality is poor, assume your results will be poor too.

Using quality recording equipment and choosing the right person to record the ad is necessary. Eventually, your ads might be defined by the speaker you choose, so choosing wisely at the start is essential.

Choose the Right Station

You can create a compelling ad with a fantastic call to action and beautiful recording quality and see zero results if you choose the wrong station to play your ad.

If your target audience is middle-aged people with disposable incomes, running an ad on a popular teen music radio station doesn’t make sense.

You should understand which stations your audience is most likely to listen to and target them.

Click here to learn the ten most important tips for creating compelling ads so you can get started on the right foot and wow people with your ads from the getgo.

How to Create a Commercial: Well Crafted Radio Ads Bring Stellar Results

If you wondered how to create a commercial to catch people’s attention on the radio, this article laid everything out.

If you follow the tips mentioned here, no matter what your business is, you should be able to craft a unique commercial to catch people’s attention.

If you’re ready to hop into radio advertising as soon as possible, contact us today to learn about our radio ad production services, so your audio quality enhances your commercial instead of taking away from it!

Why Voiceovers Work: 4 Powerful Reasons to Add VO to Commercials and Videos

The power of video, audio, and voiceovers are unmistakable in advertising. With commercials, explainer videos, and social media shorts, audiovisual content is everywhere. And it’s effective, too. According to Hubspot, 92% of marketers say video is an important part of their marketing strategy. 81% of the same survey respondents report video has a direct, positive impact on sales, and 94% agree videos help increase user understanding of their product or service. Those are some powerful statistics!

This means video content is king for advertising, but what about the audio to go along with the video? Audio is an equally powerful tool, and many content creators turn to voiceovers to enhance their video content. A professional voiceover adds several important qualities to your videos that can increase engagement and ROI. Keep reading to learn more about the top 4 reasons why you should invest in voiceovers for your videos and television commercials.

1. Target the Audience

Adding an effective voiceover to your video content starts with choosing the right voiceover artist for the job. The specific actor and their line delivery can capture the intended audience instantly and make them pay attention. The voice actor’s gender, age, accent, vocal quality, and tone are factors that contribute to targeting your audience.

Let’s say, for example, that your company sells infant car seats. A voiceover delivered by a young woman will grab the attention of your target audience: mothers of young children, or people who know mothers of young children. Conversely, if your company sells car accessories, an energetic male voiceover will target your ideal audience of young to middle-aged men. If you’re advertising walking canes, your voiceover actor should sound like a senior citizen.

Accents and regional dialects are also important to consider with voiceovers. Depending on where your target audience is located, you’ll want a voiceover that matches the regional dialect, accent, or language. Choosing the correct voice lets the audience know you understand them and their needs. It tells them your company is local and you’re one of them. All these qualities are important to building trust with your audience. If they don’t trust you or your product, then they’ll tune out or buy elsewhere.

2. Provide the Correct Tone or Mood

A professional voiceover actor will also provide the correct tone and mood for your video. They are specifically trained to deliver lines with a particular quality or energy. Your product or service will come alive, and your audience will grasp the message more easily thanks to the voiceover actor’s performance.

Think about the overall mood of your video project. Are you producing an explainer video? An energetic, upbeat, and instructive voiceover will inspire your viewers and teach them something. Or perhaps you’re creating an ad for a child’s toy. You’d want a bubbly, youthful voiceover to go with it. A professional actor will be able to determine the right tone to use for the recording, and your audience will respond to it.

Tone also contributes to how trustworthy the narrator sounds, and how trustworthy your product or service is overall. An authoritative, confident voiceover convinces your audience that you are an authority on your product or service. It inspires them to keep watching and to heed your call to action.

3. Play to Emotions

Like tone and mood, the right voiceover can also play to the emotions of your viewers. Sound and audio have a powerful effect on the mood of the listener. Vocals are particularly effective in producing emotional responses in our brains. Have you ever been moved to tears by a talented public speaker? Or inspired to achieve a goal? A trained voiceover artist delivering your script with a particular emotional weight can influence your audience in several different ways.

Perhaps your video is an advertisement seeking donations for a nonprofit. An impassioned voiceover pleading with the audience to act will easily tug on the heartstrings and convince them to donate. Or maybe you’re selling an online course to help entrepreneurs succeed. An energetic voiceover with a can-do attitude will inspire your audience to sign up, as the voiceover will have made them believe in themselves. Professional voice talent knows what lines to emphasize and how to deliver them for maximum emotional impact.

4. Hold Audience Interest

Finally, voiceovers lend incredible power to your videos because they hold the audience’s attention. A simple video with only background music and text may be easy to scroll past. Professional voice actors are skilled at grabbing attention in the first few seconds of their delivery. Combined with visuals, a warm, inviting voiceover will convince the audience to stay and watch the entire video, because they want to know what the narrator has to say. It keeps the audience engaged, and in a world of declining attention spans, this is incredibly important for your product or service.

The right voice talent will know how to deliver your script to keep the audience hanging on their every word. Combine that delivery with onscreen text, and you have a winning recipe for retention and engagement.

Killerspots Professional Voice Overs

So, you’ve decided you need to add a voiceover to your next television commercial or video project. If you’re not confident in your own voice acting abilities, you don’t have to worry. Killerspots works with hundreds of professional voice actors from all over the world, and we can help you find the perfect voiceover for your project. Old or young, male or female, character voice or straight narration, our library of voiceover artists is unmatched in the industry. Take a listen for yourself to our top talent then contact us with your script idea and we can get to work! Together we’ll create engaging, creative videos with the perfect voiceover for your product.

What Is a Brand Voice? How to Define Your Unique Brand

Sometimes the word “brand” brings to mind one of those catchy radio commercial jingles you hear over and over. The hard truth is, that a brand’s voice is a cornerstone for any company.

Statistics show that if you implement your brand voice consistently, throughout your company, you’ll see your revenues increase. This increase can be as high as 20 percent. Building your brand is the key to your company’s future success.

Learn more here on what is a brand voice all about and how to build one that establishes your company’s identity. When you develop this identity now, you’ll guarantee faster growth in your company’s future.

Why Is Branding So Important?

The most familiar brands in the market today have the power to cement a lasting impression on their target customers’ psyche. Buyers will often recognize these products and company names and connect with them on emotional levels.

Building a brand will attract a loyal following. These believers will know what they can expect from your product and will learn how to trust you.

Building a brand can also help you attract your future workers to come work for you. You’ll see that potential employees want to work for your enterprise and become a part of its familiar name.

Potential business associates might want to collaborate because they know about your positive reputation. Investors will start knocking on your door because they want to collaborate with a recognized name in your specific industry.

The History of Branding

Early branding history standouts in this country included brand names such as Tide and Lipton. These companies designed what’s known today as brand management science.

These companies knew how to speak to customers and learn what their values were and what was most important to them. Once they found out what emotional value a customer had for their product, they would create a tone that promoted that product based on this value.

These companies identified their customer’s values before their competitors did. They also learned that they could charge a higher price for their products if a customer believed that they offered the best value as compared to their competitors.

What Is a Brand Voice?

A company’s brand voice means how they talk to its customers. A brand voice directed to a target audience should have its own style and come across as true to the company’s persona and values.

Think of a brand voice as the tone in which you communicate with your friends, family, work colleagues, or spouse. Just like there is a specific way you communicate with these people, there’s also a way to communicate with your customers.

Buyers will buy more from those brands that create emotional connections, rather than with brands that deliver uninspired messaging. Think of your brand tone as to how your company says something, less than what they say.

Types of Brand Voice

Brand voice can range anywhere from intellectual to playful. Some of the most common brand voice examples you’ll see in the market today include:

Aggressive and strong
Sweet and elegant
Weird or out-of-the-ordinary
Inspiring and positive
Funny
Aggressive and strong
Simple or considerate
Highly emotional.

How to Find Your Brand Voice

The first step to building your brand voice is to identify the core elements of your company’s products and name. These elements should tell the world who you are and what customers can expect when they do business with your company. These core elements include the following:

Identify Your Company Values

Create a brand voice that mirrors what you believe is important so that you can align it with your company’s top priorities. One simple way to do this is to have your company’s on-hold messaging recording outline your company’s products and values.

You should also link your brand to your company’s mission. When you do, you’ll show your target audience why you are their best choice to meet their specific needs.

Know Your Customer

Understand your customer’s values and desires. When you do, then you’ll be able to create a compelling tone that keeps their loyalty and persuades them to visit your business over and over again.

What do your customers need right now? Are those needs going to shift in the future? When you know how to appeal to your buyers, you can shift your strategy and market to them in the future as well.

Know What the Competition Is Doing

Lipton and Tide knew this point all too well. They learned early that if they took the time to find out what the competition could (or couldn’t) do, their products could outpace what these other products could do.

Make a note of what didn’t work for your competitors. Then you can avoid making the mistakes they made.

Test, Review, and Adapt Your Voice

Review and experiment with your brand tone on your printed and electronic platforms. Write some sample blog posts for your website, using your new brand voice. Ask for feedback from your colleagues.

Review how your tone interacts with other components of your brand. Is your voice consistent with your website, letterhead, or business cards?

Does your logo send off a different impression? Does your tone conflict with the logos or colors you’ve chosen to represent your business? Check to be sure that these other branding vehicles don’t conflict but work consistently together to avoid confusing messages.

Schedule Time to Review and Adjust Your Brand Voice

It’s easy to forget about developing your brand voice throughout your hectic work schedule. With all of the other day-to-day obligations fighting for your attention, it might be tempting to think that a brand voice can develop itself.

Just remember that building your brand tone is an investment in your company’s future. Make time to look at your messaging to make sure you aren’t sending conflicting signals.

What Are Your Next Steps?

It’s a time-consuming exercise to build your brand voice. Make it a habit to set aside time to observe what the competition is doing. Make strategic adjustments in response to a customer’s online feedback.

Don’t forget to check our website for more helpful information on what is a brand voice all about. Let us help take your enterprise to its next best level by contacting us today.

Jingles That Mingle: How to Create Effective Jingles for Commercials

Americans better love their ads! The average American sees between 6,500 and 11,000 ads every day.

If you want your commercials to stand out, you have to make them interesting and distinctive. An easy way to do that is to write jingles for commercials.

But don’t start writing song lyrics just yet. You need to know a few things if you want to make a memorable jingle.

How do jingles work, and what lyrics should they contain? How can you gain influence from other jingles without replicating them? How do you develop your brand through a jingle and encourage your audience to reach out to you?

Answer these questions and you can master how to make a memorable jingle in no time. Here is your quick guide.

Think About a Core Message

Your jingle should have a message that your audience can discern easily. Think about what the purpose of your jingle is. You may want your audience to know what the phone number for your business is, or you may want to promote a particular product.

Base everything in the jingle around that message. If you’re promoting a phone number, sing about what calling the number will do for your audience. If you’re promoting a product, you can describe the product and explain how it is better than others.

Try to write your message into one sentence you can repeat in your jingle like a chorus or refrain. Revise that sentence until it becomes more musical and catchy. You can use rhyme, alliteration, or assonance to make your sentence sound good.

Jingles for television ads are a little different than jingles on the radio. Your song needs to match the visuals on screen, and your jingle must fit within a 30-second or one-minute advertising block. But you still need to have a core message that resonates with your audience, even with accompanying visuals.

Contemplate Your Brand

Your jingle will not be effective if you do not attach it to your pre-established brand. If your business has a traditional and conservative brand, your jingle shouldn’t be silly or reminiscent of modern pop songs.

Take a look at your previous marketing efforts and think about how your customers perceive you. If you are running a new business or don’t have a clear idea of your brand, you can run focus groups. You can also conduct surveys, asking your customers what they like in advertising.

Listen to some classic jingles like 1-877-KARS-4-KIDS. Think about what your impression of the company is after you have listened to the jingle. Break down how the lyrics, beats, and rhythms of the jingle develop the brand, and think about how you can engage in a similar effort.

Research Jingles With Similar Messages

You are likely competing with at least one other business that has created a jingle. Listen to the jingles your competitors have made.

It is okay if your jingle shares some characteristics with theirs, like a similar chord progression or beat. However, your jingle needs to have distinctive qualities, namely an original message.

Once you’ve looked at your competitors, you should research businesses similar to yours in other geographic areas. Listen to what they do and take notes on the qualities in their jingles that you like. You should also brainstorm a few ways to distinguish your jingle, such as including descriptions of local landmarks.

Avoid Regurgitating Other Songs

Many people create jingles that are clearly inspired by popular songs. It is okay to take influence from a song that is at the top of the charts.

But you should never take characteristics from popular songs and drop them in your jingle. You risk infringing on the songwriter’s copyright, which can lead to a lawsuit.

You also risk making your jingle dated. Many pop songs fall off the charts after a few weeks, and you want your jingle to last longer than that.

Select an Identifiable Genre

One of the best ways to develop your brand through your jingle is to pick a genre your audience would identify with. If you are a law firm, you may want to select a jingle based on classical music. If you sell land, you can make a country jingle that reminds your audience of the Wild West.

Feel free to look at subgenres as well. Trucking companies can make a truck-driving country jingle.

Once you’ve selected a genre or subgenre you want to make a jingle in, you should do your research on the genre. Look to see if any of your competitors have made a jingle in your genre. If they have, you may want to select a different one so you can be more unique.

Create a Strong Intro and Finish

Most jingles are 30 seconds or one minute long. You have to pack in a lot of information in a short period of time, but you can’t forget about having a strong introduction and conclusion. If you don’t hook your audience in, they won’t engage with your message.

Many intros in jingles do not use lyrics, but catchy notes to draw your audience’s attention. Try to write a couple of catchy chords or an interesting melody. If your intro is really good, you can repeat it over the course of the song or as a conclusion.

Your conclusion can be a call to action. After talking about your business, you can give your phone number so your customers know how to reach you.

Write Effective Jingles for Commercials Today

Creating jingles for commercials means understanding a few different things. Each of your jingles should have a message that you contain within a catchy line. The jingle should develop your brand without contradicting previous marketing efforts.

You should research other jingles, but your jingle should be its own product. Never replicate what pop songs are doing. Hook your audience in with a great melody at the start and then let them go with a call to action.

Don’t create great jingles alone. Killerspots Agency helps Cincinnati businesses create jingles for commercials. Contact us today.