On Hold Messaging: Is It Worth It?

On Hold Messaging

60% of consumers will call your company after they see it on Google. There’s no way for you to answer them all and you don’t want a potential client to get frustrated after trying multiple times. You may be able to ease their frustration by upgrading your on-hold messages.

When you think about on-hold messaging, your first thought is probably of elevator music playing and the message informing your caller that their wait time will be “approximately ten minutes.” But today’s on-hold messaging offers much more than that.

A good on-hold messaging program can help you make an impression on your callers and drive more sales with each call you receive. Read on to learn how it works.

What Is On-Hold Messaging?

On-hold messaging is the process of playing music and notices to callers while they’re waiting for a representative. For example, if your organization doesn’t have a live receptionist and you want to let callers know that they’ll be waiting for a while, you can use an on-hold message to offer them an estimated wait time so they can plan accordingly.

Custom On-Hold Messaging

Today, on-hold messaging offers much more than just music and a simple message. Instead, you can use it to create a mood or convey information while the caller waits. This can help keep callers engaged in your brand and ultimately drive sales.

On-hold messages are an opportunity for you to make an impression on potential customers before they even speak with someone from your company.

Benefits of On-Hold Messaging

When you upgrade your on-hold messaging to include marketing messages, you can create a memorable impression on your callers. You can help them feel valued and informed. This, in turn, can help to reduce caller frustration.

They’re not just on hold, they’re learning about your brand!

Besides informing your customers, on-hold messaging offers other advantages:

Getting Feedback

While you may not be able to get into your callers’ heads, you can certainly help them feel heard by listening closely. We’re not just talking about what they want to buy; we mean hearing the reasons behind their needs.

The best way to do this? By asking questions!

Use your on-hold message to ask about the customer experience, and gather data to improve that experience.

For example, you might ask them to rate their most recent transaction with your company, or you can seek feedback on specific products or services. Asking for product reviews is a great way to get actionable feedback that helps you improve your offerings.

Product Promotion

You could include a call to action in your on-hold script that directly promotes a product or service. Mention a sale you’re currently having or a new service you’ve recently launched. This is a great way to get customers interested in what you have to offer while they’re waiting in the queue.

If you have multiple products or services, point out how they work together and offer discounts for bundling them.

Loyalty Program

If you have a loyalty program, make sure your on-hold message mentions it! You can use this time to remind customers of the benefits they receive by being loyal to your brand. This is a great way to keep your business top of mind and encourage customers to come back again and again.

Thank Your Customers

Be sure to thank your customers for their patience and patronage. A simple “thank you for holding” can go a long way in keeping customers feeling valued by your business. Remind them how much you appreciate their business and that you’re looking forward to serving them.

Promote Your Social Accounts

A strong social media presence is essential to all business strategies. Let your customers know how they can interact with you on social media and how to find you online. You could even promote an exclusive offer, deal, or contest that they can only get by following your business on social media!

Building Relationships

On-hold messaging isn’t just for keeping callers occupied while they wait. It’s also a way to communicate with callers in new ways that you might not have considered before. By getting creative with your on-hold messaging, you can use it to build relationships with your customers that will last long after they hang up the phone.

Announce Partnerships

No matter what industry you work in, chances are that you have partners or affiliates that help make your business run smoothly. Your customers might not know that, though. By announcing your partnerships while they’re waiting, you can give callers a better idea of who your company works with and establish a reputation.

Get Personal

With the right program, you can even create custom messages for particular times of day or days of the week to ensure that your current campaigns are always well-represented. Your customers will feel connected to your brand and the people who represent it, which can help them see your business as more than just a faceless entity.

Market Your Business More Effectively

On-hold messaging is an excellent choice for marketing your business in a new way. It’s cost-effective and easy to implement, but the benefits go beyond just giving callers a place to listen while they wait. It allows businesses to cultivate customer relationships.

These are just a few of the ways that you can use on-hold messaging to boost customer satisfaction. If you’re interested in learning more about how you can use this tool to make your clients happier, call us. We’ll help you upgrade your on-hold system, or start a new one!

6 Tips on How to Develop a Catchy Jingle for Small Business

jingle for small business

Advertising your small business on the radio is still one of the most effective methods of advertising. In fact, even in 2022, more Americans listen to the radio than use Facebook every week. And radio holds the highest collective trust of any advertising channel. If you want to get your small business out there, advertising with a jingle for small business is the best way to do it.

Jingles have been widely used in advertising for decades. From the first jingle broadcast for Wheaties on Christmas Eve, 1926, jingles use the power of music and repetition to stick their associated product into the heads of customers for good. You probably can think of at least five jingles off the top of your head without trying too hard. They’re just that powerful.

But what goes into a catchy jingle for a small business? How do you get customers to remember your brand without annoying them or overwhelming them? Writing jingles is a bit of a science, but we’ve broken down the top 6 factors to keep in mind when writing a jingle for small business. With this guide, you’ll have a catchy earworm of a jingle in no time.

1. Audience

The first rule of thumb for any advertising campaign is to think of your target audience. Jingles are no different. The audience you’re trying to capture is going to determine the type of small business jingle that they’ll respond to. In general, you’ll need to create an audience profile before you start writing so you can determine who your ideal audience is.

There are a lot of factors that go into an audience profile, but here are the big ones:

  • Gender
  • Age range
  • Geographical location
  • Occupation
  • Family/Marital status
  • Race and/or ethnicity
  • Income status

With your ideal audience in mind, you’ll need to think about what factors appeal to them. Younger demographics will likely gravitate towards a jingle that’s more upbeat or resembles pop music. A higher-class crowd may like something classical, instead. A rural audience may like acoustic sounds instead of electronic ones. The words and instruments you use in your jingle all have different meanings to different people, so choose carefully.

2. Product/Service

The product or service that your jingle is advertising is the second most important factor to consider when writing a jingle for small business. This will determine the style of the jingle and the content almost as much as the audience. What do you want your audience to remember about your jingle? What does your small business offer that your competitors don’t? Think about your overall brand image and the call to action you’d like your customers to take and use that to write taglines or lyrics to be sung for the jingle.

Make sure the style of your jingle matches your business, as well. If you have a tech company, futuristic, electronic tones will sound better than acoustic or rock music. A jingle for a car dealership should sound fast, upbeat, and inspired by rock or pop. If the image the music evokes is the opposite of what your business is associated with, audiences may be confused and not realize what the jingle is advertising.

3. Mood/Tone

Evoking the right mood and tone with your jingle for small business is the key to making sure your company stands out. You’ll need to determine what you want your audience to remember most when they hear your jingle. What should they think about your company? A real estate agent’s jingle should evoke trustworthiness and professionalism, while a jingle for a toy company should be fun, playful, and energetic.

4. Wording

If your small business jingle isn’t instrumental only, chances are, it’s going to be your tagline, slogan, name, or phone number that is going to be sung. Out of these choices, you should pick the one that will drive your audience to your intended call to action. If you want listeners to call your business, having your phone number as part of the jingle is the best course of action. If you want to drive home what makes your business different than the others, a strong, memorable tagline is a better choice for the jingle wording.

Choose words for a tagline or slogan that are simple to pronounce and evoke strong imagery. Use famous jingles as examples—which company’s jingle gets stuck in your head the most? Take the elements that make their slogan so effective and use them for your jingle for small business.

5. Repetition

Repeated sounds, notes, or words are what make a song or jingle stick inside someone’s head. In fact, the human brain loves repetition so much, that it will start to create melodies out of repeated sounds even if they aren’t being sung. Use repetition to your advantage when creating your small business jingle. Whether it’s repeating words, notes, or even nonsense sounds (e.g. “la la la”), utilizing repetition in your jingle is the best way to keep your business at the top of your audience’s memory.

6. Short, Sweet, to the Point

Finally, remember that your small business jingle should be short, sweet, and to the point. Most jingles are only a few seconds long, with a maximum length of 30 seconds for an entire melody to be used under radio ads. The “hook” of the jingle, or the sung tagline or phrase, should be around 5-10 seconds in length. Choose just a few short words to be sung, and don’t make it too complex. You want your audience to be humming the tagline over and over. If it’s too long, the repetition is less likely to stick. Less is definitely more!

Killer Jingles from Killerspots

If you’re not a songwriter or lyricist, Killerspots has been producing jingles for small businesses since 1999. Our talented team of writers, musicians, and singers will help you through the jingle development process, from the initial concept meeting, all the way to hearing your jingle on the radio, in commercials, and beyond. Listen to some of our previous work and get in touch with us for a free jingle quote.

Custom on Hold for Business: Why Is It So Effective?

Custom On Hold for business

While on hold, around 15% of callers hang up after only 40 seconds. This means that many businesses are losing out on potential sales or potential customers through this process. However, it is sometimes necessary to leave customers on hold for at least a little while, so how can businesses change the outcome? 

One way to encourage callers to stay on the line is through a custom on-hold message. A custom on hold for business has the potential to make a huge difference! In fact, it has benefits that go beyond just retaining callers. 

So, how does this work? Read on to find out! 

Reassure Customers

Part of the reason customers hang up while they are on hold is that they have no assurance that they are even getting through to anyone. Many people have had experiences calling a business that resulted in them staying on hold for hours only to have the company disconnect them unexpectedly. Both TV and movies have even parodied this idea because it is so common. 

This has led to a general disillusionment with the on-hold process. People do not trust it and, because of this, they give up on it. 

This is where a custom on-hold message comes into play. Messages like this reassure callers that their call is being taken seriously and will be answered as soon as possible. Simply hearing this helps. 

Prevent Boredom

With most generic on-hold messages, the customer is treated to an endless loop of repeating and annoying music. This becomes tiresome extremely quickly and is even more likely to lead to a customer hanging up in frustration. 

With a custom on-hold message, you have the ability to extend the loop further than usual. This keeps customers from becoming too tired of your message too quickly. In fact, if your message is long enough and your customer service is responsive enough, customers may not even make it through a single loop before their call is answered. 

Reinforce Brand Identity

In the modern business age, branding is more important than ever before. With branding, a company connects with customers and stays present whenever the customer needs them again. When it comes to business tips, finding and reinforcing an image is at the top of the list. 

An on-hold message is always an opportunity to do this. It is a moment when the customer is trying to connect with the company and the company needs a way to connect back to them. Any moment like this is an opportunity to be capitalized upon. 

With a generic on-hold message, this is difficult. A random song might match the vibe of a business but will struggle with anything beyond this. 

Meanwhile, a custom on-hold message is more personal. It has the ability to be specifically tailored to suit the business. 

This starts with music. For a business focused on fun, a bubbly jingle is perfect. For a business focused on relaxation, tranquil sounds are better.

This then extends to vocals. For the same business focused on fun, the bubbly jingle should be accompanied by an upbeat message. Meanwhile, the business focused on relaxation should pair their tranquil sounds with a calm voice. 

In fact, with a catchy enough jingle, you may find that customers keep your business in mind far longer than you would imagine. After listening to your custom jingle while on hold, they may find themselves singing your tune days later, which means your business is still in their head. 

A custom message should also include pertinent business details. It should remind customers of your business name, slogan, mission, and anything else that is important to your company. Hearing this information will further reinforce your brand identity in your customer’s mind.

Deliver Information

Regarding delivering information, one of the best features of a custom on-hold message is the ability to deliver additional information. We’ve already discussed how this relates to branding. However, custom messages go beyond just branding and extend into general marketing. 

While on hold for business calls, customers and potential customers are a captive audience. They have to keep listening to their phone in order to find out when they will connect with an employee. This is an opportunity that should not be wasted. 

Your business can use the time on hold time to alert your customers to anything you desire. This includes special sales, upcoming events, limited-time deals, featured products, and more. Basically, if you want your customers to know about it, this is the time to tell them.

This is even better than traditional marketing because you are directly interacting with someone who is already interested in your business. Instead of casting a wide net and hoping to reach a potential customer, you already have a customer or potential customer on the line. You simply need to deliver information to this individual.  

Most successful business strategies rely on using every dollar of a marketing budget to its full potential. With a custom on-hold message, you have the potential to reduce hang-ups while simultaneously using a marketing opportunity. This is an effective combination. 

Custom On-Hold for Business Benefits

There are plenty of reasons to consider a custom on hold for business. They retain customers, reinforce your brand identity, and even do a little marketing. When used properly, messages like these can make a large, positive impact on your business. 

If you are interested in creating your own custom on-hold message, contact the Killer Spots Agency to get the process started.

6 Steps for the Best Small Business Web Design

Small Business Web Design

Is your small business online? You may already be aware of the importance of social media for your business, but is your website optimized for maximum lead conversion? And do you know the best small business web design and user experience (UX) strategies to make your site beautiful and user-friendly?

In 2022, design is king for your website. In fact, a survey found that 50% of consumers believe that website design is important to a company’s brand. But user interface (UI) or UX is also incredibly important. UX/UI involves how users interact with your website, and how easy or difficult it is to navigate. In the same survey referenced above, 42% of users reported that they would leave a website because of poor functionality.

So, for the best possible client experience, you want your small business website to be responsive, elegant, and easy to navigate. But how do you go about this? Where do you start with small business web design?

Designing a small business website is a time-intensive endeavor, and there are many factors that affect web design or UX choices. However, there are some general rules of thumb to keep in mind. Keep reading for our top small business web design strategies to improve your small business website.

Step One: Set Up Your Site

You may already have a website for your small business, but if you don’t, you’ll need to start from the ground up. First, choose a Content Management System, or CMS, to develop your site. There are many CMS on the market to choose from, but the easiest are platforms that have a simple front-end design experience. Font-end design experiences, included in CMS like WordPress and Squarespace, allow you to visually design your website without needing extensive coding knowledge.

After you’ve chosen your CMS, you will need to choose a host and domain for your site. A web host is where your website files are stored, and many hosting platforms will cater to a particular CMS. For example, Bluehost markets itself as a WordPress hosting site. WordPress itself also offers hosting services with WP engine.

A domain is the web address that a user types in to find your website. Domain names should be simple, short, and relate to your business. If possible, use a keyword in your domain name that would be searched to find your business. For example, if your name is Hannah and you own a shoe store, you could register the domain “hannahshoes.com”. Robert with a consulting firm could register a domain like “robertsconsulting.com”.

Step Two: Choose Your Site’s Purpose

Next, you need to know the purpose of your small business website. Will you be selling products online? Or is your site geared toward generating leads for a service you provide? Do you own a restaurant and your patrons are looking for your menu? Or are you a content creator, and you want to display your work for future clients? The purpose of your website will largely determine the layout and types of pages, as well as the overall branding and design. We’ll go more into detail in the section about pages.

Step Three: Decide on Design and Layout

Now that you have your CMS, domain, hosting, and the purpose of your small business website, it’s time to start designing. You can design your website using a template or create your own from scratch. Either way, first you will need to choose the overall look and feel of your website. What colors and typefaces are you using? Are you using images as design elements, or sticking to a more text-based design? Whatever you choose, keep it simple and stick to a defined color palette, typeface, and header style on every page. The more consistent your design, the more visually appealing your site is to your visitors.

Next, choose a layout for your information. How is your content organized? Most users will expect these common elements, so make sure you include them in your layout:

  • A header with a navigation bar.
  • Your logo or business name.
  • Contact information that is easily accessible.
  • Footer navigation.
  • Social media links.

Many websites now have a one-page, scrolling design, where the tabbed pages in your navigation bar transition from one to the next simply by scrolling. This layout is popular due to the increased prevalence of mobile internet traffic, where scrolling rather than clicking is the preferred method of consuming content. Choose the design that’s best for your small business website and your customer experience.

Step Four: Choose Your Pages and Create Content

With a design and layout in mind, it’s time to create your pages and fill them with content. Depending on the kind of small business you’re operating, you will want to emphasize different pages further up in your hierarchy. Restaurants will want their menu page front and center, while companies that provide services will need to list and describe those services first. Your pages will vary, but make sure you at very least include the following:

  • About Page
  • Services Page or Pages
  • Contact Page
  • Privacy Policy Page (A Legal Requirement)
  • Terms and Conditions Page (Also Required)

Next, you’ll need to fill your pages with content. Make sure to have enough information on each page, but not too much to prevent visual clutter. Present information in an easy-to-read format, such as lists or bullet points, with clearly defined headers so visitors can find what they’re looking for more easily. Most web users skim read to find what they want to know, so utilizing headers is a great way to make sure your important content isn’t lost in excess fluff.

Step Five: Optimize for SEO

Once you create your content and organize your site layout, you will need to optimize your small business website for Search Engine Optimization (SEO). Ensure that your small business website follows SEO best practices, including organic use of keywords, appropriate alt text for images, and updating meta descriptions within your search engine optimization tools. These SEO strategies will ensure your site ranks positively within search engines, increasing the chances of your target audience finding your website. You can check out this guide for some SEO best practices you can use to increase your small business website’s search engine rank.

Step Six: Optimize for Mobile Devices

To build off of the last point, SEO and mobile optimization go hand in hand, as Google has recently switched to mobile-first indexing. Users also respond more positively to sites that are optimized for mobile. So, making sure your website is fully optimized for all devices is key to gaining and retaining lead conversions.

Approximately 55% of all web traffic comes from mobile devices, and 93% of users surveyed report that they would leave a website if it wasn’t optimized for their device. Utilize the responsive design settings in your CMS to design for desktop, tablet, and mobile devices, so your small business website works smoothly and looks sleek across all devices. Images and text elements should be resized to fit the screen, and navigation menus should be compressed into a hamburger menu, so the navigation is mobile-friendly.

Get a Killer Small Business Web Design from Killerspots

Are you not sure where to start designing your small business website? Killerspots’ web design team creates beautiful, responsive websites for our clients, no matter what industry they’re in. Learn more about our web design services and get in touch with us to get started today.

Top 6 Benefits of Using on Hold Greetings

On Hold greetings

The rule of 7 says that a person needs to hear a message at least 7 times before they will take action on it. Your on-hold greeting can do some heavy lifting for your business by repeating your branding and marketing messages while your customers wait.

Custom on-hold messages also give you a chance to upsell your products or services, cross-sell related items, and build customer loyalty. By using an on-hold greeting, you can turn a wasted opportunity into a powerful marketing tool.

Keep reading as we discuss some of the benefits of using an on-hold greeting.

What Is an On-Hold Greeting?

An on-hold greeting is a recorded message that plays when customers call your business and are placed on hold. On-hold greetings can be used to inform customers about your business, promote your products or services, provide helpful information, or simply thank them for their call.

There are some benefits to using on-hold greetings in your business which we discuss below.

1. Increase Brand Awareness

When customers hear your company name and message regularly, they’ll start to remember it. This is especially important for businesses with a new product or service that they want to promote.

On-hold greetings are a great way to educate your customers about your products or services. You can use them to describe features, highlight benefits, and explain how your product works.

Your brand awareness will increase, and customers will be more likely to choose your company when they need the services or products you offer.

2. Improve Customer Loyalty

On-hold messages give you a chance to show off your company’s personality and build a relationship with your customers. By humanizing your brand, you’ll make it more relatable and trustworthy.

Regularly updated on-hold messages also keep your customers engaged and let them know that you’re always thinking of them. This will improve customer loyalty and make them more likely to do business with you again in the future.

Make your customers feel valued by showing them that you care about their time. By thanking them for their patience and letting them know that you appreciate their business, you can build customer loyalty.

3. Increase Sales

On-hold messages present a perfect opportunity to upsell your products or services. For example, if a customer is on hold waiting for customer service, you could use the opportunity to promote a related product that they might be interested in.

You can also use on-hold messages to cross-sell products that complement each other. For example, if a customer is buying a dress from your store, you could suggest they buy a pair of shoes to go with it.

On-hold messages are an effective way to increase sales and boost your bottom line.

4. Save Money

On-hold messages are a cost-effective way to market your business. They’re relatively inexpensive to create, and you can use them over and over again.

On-hold messages are also a great way to reach a wide audience without breaking the bank. You can use them to target new customers and market to your existing customer base.

By using an on-hold message, you can save money and get more bang for your marketing budget.

5. Improve Customer Service

On-hold messages can improve customer service by reducing wait times and holding times. By providing information about your products or services, you can answer common questions and help customers resolve issues without having to speak to a customer service representative.

You can also use on-hold messages to direct callers to your website or other resources where they can find more information. This will reduce the number of calls to your customer service line, freeing up representatives to handle more complex issues.

On-hold messages are a valuable tool that can be used to improve customer service and reduce costs.

6. Enhance Your Professional Image

On-hold messages present an opportunity to enhance your company’s professional image. By using a professional voice-over artist and creating high-quality messages, you can project a positive image of your business.

This is important for businesses that want to attract new customers and build trust with their existing customer base. On-hold messages are a reflection of your company, so it’s important to make sure they’re polished and professional.

The Dangers of Dead Air When Placing Callers on Hold

If you have to place a caller on hold or they’re waiting to be transferred to someone, it’s very important that you don’t leave them in silence. Dead air is very off-putting for callers and makes them feel like they’re not valued.

It can also be confusing, as they don’t know if they’ve been disconnected or if they’re still on hold. This can lead to frustration which is the main emotion callers feel when they’re on hold.

So, it’s important to have some form of on-hold greeting, even if it’s just music, so the caller knows they haven’t been disconnected and that you value their time. Don’t leave your callers in silence, use on-hold greetings to humanize your brand and build customer loyalty.

Reduce Hang-Ups with On-Hold Greetings

On-hold greetings are a powerful marketing tool that can help you increase brand awareness, improve customer loyalty, and increase sales. By using custom on-hold greetings, you can turn a wasted opportunity into a powerful marketing tool.

If you’re not using on-hold messages as part of your marketing business strategies, you’re missing out on a great opportunity to engage with your customers. Ready to get started?

The Killer Spots Agency produces high-quality on-hold messages that will engage your callers and leave a lasting impression. Contact us today to learn more about our services and order your custom on-hold greeting.

Radio Ad Production: How to Improve Ad Quality

People listen to the radio everyday, which means it’s the perfect chance to place an ad for them to hear. The problem is what goes into quality radio production, and how can you pull it off?

Creating high-quality audio ads is a critical part of the advertising process. After all, the last thing you want is to annoy your listeners and drive them away. To ensure that doesn’t happen, we’ve outlined some essential tips on improving radio ad quality.

If you’re not happy with the quality of your radio ads, there are things you can do to make them better. You need to know where to start.

Creating a great advertising campaign isn’t easy, but it does involve a lot of testing and tweaking until you get it right. Follow these tips for ways to improve radio ad production quality and increase the effectiveness of your ads going forward.

Define Your Target Audience

Before you start recording your ad, you’ll first need to create a clear target audience in your mind.

This means you’ll need to define who your audience is and what they’re like. This will help give you a better foundation for creating your ad.

By creating an all-encompassing, yet detailed description of your audience, you’ll have a better idea of how to craft your ad to appeal to them. This will make your ad more effective, as it’ll be tailored to a specific group of people.

You can also use this information to help decide on the type of language you use in the ad. If your target audience is young people, you’ll want to use language that appeals to them, like slang or emojis.

Defining your target audience is a critical part of improving radio ad quality.

Scripting and Copywriting

Once you’ve defined your target audience and have an idea of whom you’re trying to reach, it’s time to start writing and scripting your ad. The more refined your ad’s script is, the better.

Ideally, you’ll have a finished, polished script before you start recording your audio ad. If you’re not a professional copywriter, don’t worry.

Plenty of online guides can help you craft the perfect script. You can use these as a source of inspiration for your own ad. Once you have a finished script, read through it multiple times to ensure you understand every word.

You don’t want to make silly mistakes that will ruin the quality of your ad. You want your ad to sound as professional as possible. Having a polished script will help you achieve that.

Choose the Right Music

Once you’ve written and polished your script, you’ll need to decide on the right music to go with it. You don’t want to overlook this, as it can make or break your ad.

In radio ads, the music is a huge part of the overall appeal of the ad. You want the melody and rhythm of your music to be catchy and memorable. You also want it to have a flow that matches your script perfectly.

If you make mistakes here, it can seriously hurt the quality of your ad. When choosing music, make sure you’re not ripping it off from somewhere else. There are tons of royalty-free music sources that you can use to avoid copyright issues.

This will also prevent you from getting in trouble with the law. You can also use music that you already own. Some radio stations allow you to use your own music, as long as it meets specific criteria.

Select Appropriate Ad Length

Another thing to consider when improving radio ad quality is ad length. While making your ad memorable is essential, you also don’t want it to be too long. Ideally, your ad will be between 15 and 30 seconds long. Any less than 15 seconds, and you risk being too short.

This means people might not get the full message or remember your ad at all. Any more than 30 seconds, you might lose your listeners’ attention. This means they might tune out before hearing your entire ad.

This could mean that your ad ends up falling flat, which is something you want to avoid. The best way to determine the correct length for your ad is to test different lengths.

This will help you find an ad length that works best for your audience.

Record High-Quality Audio

Once you’ve finished writing your script and selecting the right music, it’s time to record the ad. This is where you’ll put all your hard work to use.

You want to ensure that you’re recording the ad in a quality way. This means recording in a quiet environment and with high-quality equipment. Ideally, you want to record your ad in a soundproof room with minimal noise.

This will help you produce high-quality audio that will sound great on the radio. You can even hire a studio to record your ad if you have a budget.

This will ensure that your ad has the highest quality possible and doesn’t have any distracting background noises. Recording your ad in a high-quality way will help improve radio ad quality and make it more effective.

Decide on a Catchy Jingle

Once you’ve written and recorded your ad, you’ll need to decide if you want to use a jingle. A jingle is a catchy tune often played over the end of an ad or during a break in the middle of an ad.

It’s essentially an audio logo representing your radio station and your brand as a whole. Jingles are a great way to improve radio ad quality and increase the effectiveness of your ad.

They’re catchy and memorable, so people will remember them. They’re also a great way to inform your audience about the name of your station. Jingles can also be helpful when it comes to branding your station.

Jingles are great for helping your station stand out. They can also be used to promote upcoming shows or special events. They’re a valuable tool to have in your toolbelt.

Radio Ad Production: Tips & Tricks

When done right, radio ad production can be a powerful tool for driving traffic to your website or store. However, creating high-quality radio ads isn’t easy, and it can take time to get it right.

Fortunately, there are ways to improve radio ad quality and make your ads more effective. You can make your ads shine by defining your target audience, scripting and copywriting, choosing the right music, selecting an appropriate ad length, and recording high-quality audio.

And don’t forget your jingle, but speaking of jingles, are you stumped about how to create one? Contact Killerspots for more help with your radio ads today.

How to Make Custom Radio Ads for Your Business

custom radio ads for business

AM/FM radio in the United States has nineteen times the audience share of streaming services like Spotify. If your business isn’t making its voice heard on the radio, you need to ask yourself why not!

Custom radio ads for your business can introduce you to a local customer base that you might not reach through other means. An effective radio ad can also drive brand awareness. We’ve all had a charming radio jingle stuck in our heads for weeks at a time – with the right radio ad, that jingle could belong to your business.

Keep reading, and we’ll teach you the basics of creating a custom radio ad. You’ll be all over the airwaves in no time!

Why Advertise on the Radio?

When you advertise on the radio, you can target your audience much more narrowly than you can with TV or digital ads. Radio stations are constantly assessing their listener bases, trying to see what specific demographics like best about their programming. They almost always know which age groups listen when or who tends to like which show.

That makes it easy for you to target the customers you want. When you advertise on the radio, half of your market research has already been done for you!

Radio is also much more affordable than television or digital advertising, even though they have roughly the same reach. Because radio advertising relies on repetition, you get more plays for your money on the radio than on TV. Overall, it’s a cost-effective way of getting your message out there.

And if you’re hoping to target local customers in particular, advertising on local radio stations is a great way to help them find your business. 

When to Place Your Custom Radio Ad

You’ll need to do market research to figure out when to place your custom radio ad. If you know your ideal customer, you’ll be in a better position to reach them. Think about who they are, what they want, and what problems they have that your product or service can solve.

Once you have a profile of your ideal customer, you can investigate which radio stations they’re most likely to listen to. Look into the most common listening times for your target demographics, so you can plan exactly when and where to place your ad.

If you’re looking for the under-35s, try top 40 or alternative radio at peak times of the day. Over-55s are likelier to listen to classical or talk radio, usually at peak hours and sometimes in the evenings. Radio stations will have data on their listeners’ habits, so get in touch and use their expertise.

Figure out which radio stations fit your ideal customer’s persona, then start reaching out to discuss your advertising options. They’ll probably be happy to work with you!

The Cost of Radio Advertising

Radio advertising is more affordable than TV or digital advertising. However, you also need to factor in the cost of producing a radio ad.

Creating custom radio ads for your business can cost between $300 and $1000, depending on the service you use. While it’s possible to save money by creating your own radio ad, you may compromise on quality. Your ad might be less effective as a result.

Running a radio ad can cost anything from $200 to $8,000 weekly. Costs vary depending on when you’d like to advertise, the listening audience size, the demand for radio ad spots in your area, and more. A local radio station in a less populated state will have more affordable radio advertising spots than a radio station in busy, expensive New York City!

When making a radio advertising budget, you’ll need to account for your business’s location and priorities. Remember, the goal is to create an ad that ultimately pays for itself.

Tips for Effective Ads

Want to make your radio ad sing? When it’s time to start production, here are a few things to keep in mind.

Hook

Your ad needs to grab listeners’ attention from the very first seconds. That’s a hook – a striking, unusual attention-grabber, like a catchphrase or even a jingle.

Your hook should tell the listener something about what your business has to offer. But, more than that, it should speak to them in a way they’ll remember. Punchy copywriting, a catchy tune, and an energetic voiceover are all ways to help a hook land with your audience.

Without a hook, you risk listeners tuning out of your ad before you can get to the point. Open strong, and you won’t have to take that chance.

Value Propositions

Once you have your listeners on the hook, it’s time to reel them in. You can do this by talking about your business’s value propositions. Good value propositions explain why your product or service is the best available and why your listener needs it immediately.

Build on your hook, and tell your listeners exactly why they need to buy your product. Focus on what your business can do that other businesses simply can’t. Whether that’s local expertise, long experience, or state-of-the-art technology, make sure your ad lets them know!

Call-to-Action

The best radio ads end on a call-to-action or CTA. Don’t leave it to chance: tell your listeners exactly what you want them to do once they’ve finished listening to your ad.

Give them a phone number, a web address, or a store to visit in person. Encourage them to buy the product, sign up for the service, or call your business for further information.

If you don’t offer a clear call-to-action, your customers may not know how to access your business, and you may not get the best results from your ad. Be brief, clear, and specific, and your ad will do the rest!

Custom Radio Ads for Your Business

If you’re looking to produce custom radio ads for your business, Killerspots can help! We’re the industry leader in radio ad production, with decades of experience helping companies to speak to the world. No matter your budget, we’re ready to work with you.

Reach out to us for a quote today, and we’ll get your business the killer spot it deserves.