Author: Storm Bennett CEO

On Hold Greetings: Making a Positive First Impression

Did you know that 60% of callers will hang up after they’ve been on hold for 1 minute? While you can’t always avoid putting callers on hold, there are ways to make their hold experience more pleasant.

On-hold greetings are often the introduction to your company, so you need to make sure that you introduce yourself to customers the right way.

How can you put together an on-hold greeting that will make a good impression? And how will your on-hold music, or an on-hold message, help to keep your customer on the line? Here’s our guide on how to make sure your on-hold greetings make the right impression every time.

What On-Hold Greetings Will You Need?

When you’re starting out with on-hold greetings, you’ll need to decide which greetings to record. Depending on the size of your business, you may need just one of each greeting or several greetings for different departments. Whatever your business size, you’ll likely need the following greeting types:

Opening Greeting

This is the message that plays as soon as your phone system picks up a call. The opening greeting will include some sort of welcome message, along with your business name and a next step. For example:

Thank you for calling Dog Groomers R Us. To best answer your call, please choose from one of the following options.

Your caller will feel welcomed and will also know what to do to have their query addressed.

On-Hold Messaging

An on-hold message will let callers know that there is a queue and that they’ll need to hold to speak to an advisor. For example:

All of our agents are dealing with other calls. Please hold, and we will answer your call as soon as possible.

Voicemail Greeting

A voicemail greeting is used for out-of-hours calls. If a customer calls outside of business hours, a voicemail greeting will let them know of alternative ways to answer their query.

It will also let them know when they can call back and can welcome them to leave a message if you have that service enabled. For example:

Thank you for calling Popsicle Vacations. We are now closed. Please visit our website, www.popsiclevacations.com, and use our live chat feature. Alternatively, you can call us back between 9 AM and 5 PM Monday through Friday.

How to Ensure a Successful Greeting

Now you know which greetings you need, how do you record a greeting that’ll keep callers on the line? One way is by recording custom on-hold messages with the following:

Use a Pleasant Tone

First off, you don’t want callers to feel like an inconvenience. Don’t ever record a message that sounds frustrated, stern, or tired.

Instead, you want to use a pleasant, upbeat tone that sounds warm and welcoming, as well as eager to help with their inquiry.

Do Apologize

Your customers are paying you good money, so they should be able to speak to you whenever they need to. Of course, sometimes calls can stack up, so there’s a delay in responding to everyone. Callers understand that, but they appreciate an apology.

Saying sorry for making them wait is good manners, and it’ll help customers to feel that you’re aware of their inconvenience.

Don’t Overwhelm Them With Information

One alternative to on-hold music is to give your customers information on other products or services you offer. Or, you may want to let them know other ways to get in touch. Whatever the information you offer, don’t overwhelm your callers by giving them too much information all at once.

Doing so will probably give them a headache and either make them want to hang up or will get them more worked up before speaking to an agent. Instead, break any information down into manageable chunks, and disperse it throughout the message. This will give them a chance to digest the first lot of info before moving on to the next.

Make Your Hold Music Count

While on-hold music can be frustrating as it means a caller isn’t speaking to an operator, it’s still a vital part of your call answering system. And you can’t just put any old music on and expect to keep customers happy. Here are a couple of things to think about when choosing your on-hold music.

Silence Is Deadly

What’s worse than annoying on-hold music? No hold music at all. When callers hear silence at the end of the line, they’ll think that they’ve been cut off and are more likely to hang up.

So, be sure to choose some hold music to include on the line while your callers wait to be attended to. It will boost your call retention and may even help them feel better in the process.

Choose Music To Suit Your Audience

If you have a very specific target market, then you may want to choose hold music that will appeal to them. For example, if most of your customers are millennials, then songs they knew all the lyrics to a few years ago might get their feet tapping.

If you have a wide audience, though, opt for music that is soothing and inoffensive. Classical music is often a popular choice because it’s loved by many and doesn’t get on your nerves.

On-Hold Greetings: The Takeaway

A custom on-hold for business greeting is a way to introduce your company to your customers and is the first step in solving their query. Decide which messages you need to record, and then record your on-hold greetings in a style that will keep callers on the line.

Apologize for any inconvenience, and use a pleasant, upbeat tone to help them feel listened to. If you record your greeting the right way, you’ll boost customer retention and provide great customer service along the way.

Are you ready to customize your on-hold greetings but don’t know what to say? Then contact us and order a custom on-hold message today.

Radio Commercial Production: 5 Tips to Create a Successful Ad

In this age of technology, things are constantly changing and updating. All except for one thing: radio.

To this day, radio is still widely used as one of the most effective ways to reach people. About 92% of Americans still listen to the regular AM/FM radio, with other mediums falling short.

It’s only reasonable then to make use of this medium to advertise your business. With its repetitive nature and quick, pointed messages, radio ad production is one of the best ways for people to know and remember you.

Although, there is one issue. How can you captivate listeners and encourage them to look at your business?

Here are 5 ways you can make a successful radio commercial production.

1. Know Your Audience

Do your research.

Figure out which demographic your business appeals to, and make a list of what they would be interested in. See who or what is popular among that group and use that information to draw them in.

By doing a deep dive into the potential customers of your business, you will end up with a list of dos and don’ts that will help you out in the long run.

For example, if your business appeals to a younger generation, talking to them in a serious tone might not be the way to go.

2. Brand Voice and Tone

How people see you and your brand is of vital importance. You want them to connect to your business and the message that you want to share.

Develop the personality of your business and how you intend to speak to your audience. Getting your brand voice right will help people become familiarized with you and your business.

Just make sure to keep your brand voice consistent so that each radio commercial production is connected to your business.

Once you have your brand voice, you can look into the right tone for your radio ads. Is your business light-hearted and fun-oriented? Or are you a little more subdued and serious?

Brand tone can change over time, so make sure to keep up to date with what your audience needs.

When you have mastered both the brand voice and tone, you’ll have a guide to how you will present your custom radio ads for business to the public.

3. Simplicity in Your Radio Commercial Production

The average radio ad is about 30-60 seconds long. That’s hardly enough time to get into detail about your business.

So, how do you manage to keep your authenticity, brand voice, and tone as well as remain charming enough to get people to keep listening in such a short period of time?

Focus on the important aspects of your business and leave the audience wanting more. Be direct and to the point.

Simplicity could also apply to the way that the message is delivered. While emotional, dramatic lines in your radio ad can be an effective way to appeal to someone’s emotions, sometimes a commercial radio production set as a casual conversation is better.

It will make the listener feel as if they’re part of the conversation.

4. Be Creative and Appeal to Emotion

An effective strategy when making a successful radio ad is to appeal to your audience’s emotions.

Why?

A lot of our everyday decisions are affected by emotion.

Creativity comes into the picture when we make use of the art of storytelling. While a fictional story can move others to act, a relatable story, on the other hand, could draw in your audience as well as let them know that your business understands them.

By being creative, you can ensure that your content is always fresh and unique. Look into the trends that can help you relate to your audience.

Knowing what your audience needs and is interested in does require some research, but it will ultimately set you apart from the others and keep your listeners interested.

5. Strong Conclusion and Call to Action

Within the 30-60 second time limit, the conclusion of your radio ad is just as important as your introduction.

In these last seconds, use a call to action and remind the audience what your message is.

What’s next?

Describe what steps to take. Lead your audience to you by giving them various ways to get into contact, be it a phone number or a website.

Repetition is Key

Timing is everything in commercial radio production.

Once you’ve applied all the steps mentioned above, all that’s left is to repeat your radio ad during certain times of the day or week. It’s important to find the right balance of repetition without making your audience feel as if they’re being “nagged.”

Additionally, keep in mind that certain times during the day, week, month, and year are going to apply differently to your audience.

For example, a Christmas-oriented business may find it more effective to broadcast its radio ads towards the end of the year.

This is a process that takes time, but it’s a guarantee that the result is well worth it.

After all, the listener would be moved to act upon the radio ad they hear only after listening to it a few more times.

Explore Your Options

Aside from radio commercial production, we offer additional services that will elevate the quality of your radio ads.

Need something catchy and fun? We have talented producers who work hard to produce custom jingles for your business.

For other aspects of your business, we offer special on-hold greetings that are designed to keep the caller online and engaged.

Let Us Help

Of course, these are just a few of the ways you can draw your audience into the product or service that you provide.

It’s only natural that you want the best radio commercial production company with the experience and professionalism to help you out.

We have been in the commercial radio production business for over 20 years. We know our stuff, and we’re more than happy to share our expertise with you and your business.

Ready for a high-quality radio commercial production? Contact us now!

Jingles Production: Catchiest Lyrics of All Time

You might be shocked to learn that approximately 89 percent of people believe musical jingles to be a very effective form of advertising. Giving your brand or product a catchy tune and lyrics is one of the easiest ways for people to remember it. Odds are, if you hear “catchy advertising jingle”, you’re already hearing a few top candidates in your head!

As it turns out, creating a lasting and memorable advertising jingle is a delicate art that requires a keen eye for music and marketing. This brief guide will break down some of the all-time classics of jingle production.

Kit Kat – “Give Me a Break”

Not only is the Kit Kat bar practically synonymous with its enduring jingle, but the phrase “give me a break” has never been the same since!

First introduced in a 1986 TV ad, “Give Me a Break” was written on a whim by a junior copywriter before becoming an immediate favorite of test audiences. Since then, it’s landed among the most iconic jingles for ads. You likely know it’s impossible not to think of whenever you snap off a piece of any candy bar for that matter!

State Farm – “Like A Good Neighbor”

Enlisting the catchy musical expertise of Barry Manilow, State Farm debuted one of the most instantly recognizable jingles for business in 1971.

With the help of the “Copacabana” singer, “Like A Good Neighbor” became ingrained in the culture’s musical memory. To this day, almost every State Farm ad either begins or ends with a quick, truncated instrumental version of the song title’s five simple notes.

McDonald’s – “I’m Lovin’ It”: An All-Star Jingles Production Duo

Even when writing a jingle for commercials that are only a few seconds long, sometimes bringing together A-list jingle production talent yields only the best results.

In 2003, the iconic “ba-da ba pa-pa” was first sung by none other than Justin Timberlake over a composition by Grammy-winning rapper Pusha T. Tragically for Pusha, he missed out on the profits from the jingle’s publishing rights. “I want artists to know that,” he attests to this day, “Keep the publishing.”

Chili’s – “I Want My Baby Back, Baby Back, Baby Back…”

It could perhaps be dubbed “the commercial jingle that never ends”. Chili’s first debuted this repetitious earworm all the way back in 1986.

With a cyclical, never-ending baritone backdrop of “I want my baby back, baby back, baby back…”, Chili’s made its signature dish a staple in the cultural consciousness. The song has been spoofed and referenced all over, from the Austin Powers films to Scrubs. The catchiness is unimpeachable, and it makes the temptation to order at least one rack difficult to not indulge.

Empire – “800 Number”

At the end of the day, remembering brands, product names, or snappy slogans is easy enough. As Empire Carpet Today proved, it’s a next-level feat altogether for jingles in commercials to get an audience to easily recall an entire ten-digit phone number.

The enterprise once known as “The Empire Carpet Man” has changed its name and number since first introducing the song. Nonetheless, over the image of CGI employees installing carpets, it’s hard not to hear the company’s entire contact number right as you see it: “800-588-2300 Empire!”

Subway – “Five Dollar Footlong”

Sometime around 2008, Subway was offering new daily specials and very much wanted the world to know. With endless variations of repeating “Five. Five dollar. Five dollar footlong”, they succeeded in this goal without a doubt.

Subway originally conceived the “five dollar footlong” as a sly sales tactic. However, the company quickly realized the viral deal of their jingle’s namesake had run away from them. Unfortunately, the five dollar footlong deal ended for good in 2018.

Folgers – “The Best Part of Wakin’ Up”

For over thirty years, Folgers had coffee enthusiasts of the world rejoicing around the unforgettable refrain: “The best part of wakin’ up is Folgers in your cup”.

The song proved so influential for so that a fan even purchased the rights to it as recently as 2021!

Snagging the song’s rights for ninety thousand dollars at an auction, one enterprising stranger somewhere in the world will be bringing in residuals every time it’s played publicly.

Oscar Meyer – “I Wish I Was An Oscar Meyer Wiener”

To this day, “I Wish I Was An Oscar Meyer Weiner” perhaps remains an undeniable candidate for “weirdest slogan ever coined”. If anything, that goes to show you the staying power of a catchy and memorable song!

The tune was first cooked up by Richard Trentlage, a Chicago musician who simply held a unique fondness for jingle writing. In his kooky theme song, he imagines muses upon the key to being loved by everyone you meet: living out an existence as an Oscar Meyer wiener.

Originally accompanied by a goofy cartoon in its first 1965 ad, the song has spent decades giving us an odd reminder that life as a hot dog…might not be so bad?

Produce A Jingle Worthy of The Hall of Fame

If the countless success stories weren’t enough to speak for themselves, quality jingles production can sometimes be the secret ingredient that takes your brand to the next level. There’s no easier way to see how a good jingle could boost your brand than to try it yourself!

At Killer Spots Agency, our proven, expert approach to radio, voiceover, and jingle production is here to provide measurable results.

Who is Your Target Audience? How to Engage Yours

Did you know that nearly 60% of marketers today measure the success of their content marketing strategy through sales? Content marketing is one of the most effective ways to engage your target audience and promote your product or service.

Unfortunately, you can’t create content without knowing why your target audience is. If you’re struggling to reach your target audience or even identify who they are, this guide is for you.

Engaging your target audience is critical for effective ads. So who is your audience, and how can you reach them? Keep reading to find out:

Who Is Your Target Audience?

This is the first and most important question you need to answer. How will you effectively engage your target audience if you don’t know who your target audience is?

Your target audience, also known as target consumers, is the group of people most likely to buy your product or use your service. To identify who your target audience is, consider these factors:

Geographic location
Demographics (age, gender, income, etc.)
Interests and hobbies
Psychographics (lifestyle, values, personality)

Once you’ve considered all of these factors, you should have a pretty good idea of who your target audience is.

But don’t stop there! The next step is to research more about your target audience so you can learn as much as possible about them. This will help you fine-tune your marketing efforts and maximize your campaigns.

Below are tips on how to define your target audience:

Study Your Products and Services

To determine who your target audience is, you need to first understand your product or service. What need does it fill? Who would benefit from using it?

Once you have a good understanding of your product or service, you can narrow down your target audience. For example, if you offer a new type of fitness class, your target audience might be people who are interested in getting fit and healthy.

To engage your target audience, you need to speak to their needs and interests. You can do this by creating marketing materials that highlight how your product or service can help them achieve their goals.

You can also reach out to influencers in your target audience and ask them to promote your product or service. By taking these steps, you can ensure that you are engaging with the people who are most likely to use your product or service.

Identify the Benefits Your Business Offers

What is the value of your business to your customers? This is what you need to identify to create an effective marketing strategy. Once you know what your business offers your target customers, you can determine how to reach them effectively.

Your business can offer three types of benefits: functional, emotional, and social benefits.

Functional benefits are the basic features and advantages of your product or service. These are the tangible benefits that your customers can see and experience.

Emotional benefits are the intangible, positive feelings that your customers get from using your product or service. These are the values that drive customer loyalty and customer satisfaction.

Social benefits are the positive effects that your product or service has on society. They show how your product or service will improve the customer’s social status. These values make your product or service unique and different from your competitors.

Some businesses will have a mix of all three types of benefits, while others will focus on just one or two. It all depends on what your business offers and what your target audience is looking for.

Check Social Media Analytics

Your social media analytics is a source of valuable insights about who your target audience is and how to engage them. The data you collect can help you determine the demographics of your audience, their interests, and what kind of content they are most likely to engage with.

Log into your account on each platform and navigate to the analytics section to get started. Facebook Insights, Twitter Analytics, and Instagram Insights are good places to start. Review the data and take note of any patterns or trends that you see.

Once you understand who your target audience is, you can start creating content that is more likely to resonate with them. Engaging your target audience on social media will help to build relationships and foster loyalty.

Use Google Analytics

Google Analytics is a free tool that marketers use to track website traffic. It can help you learn more about your customers.

Through the collected data, you can determine how they found your site, what pages they viewed, and how long they stayed on each page. This information can help you determine your target audience and how to engage them.

You can also use Google Analytics to track conversions. Conversion rates can help you determine whether or not your target audience is interested in what you have to offer.

To set up Google Analytics, you will need to create a Google account and add the code to your site. Once you have set up Google Analytics, you can view detailed reports about your website traffic.

How to Engage Your Target Audience

When it comes to engaging your target audience, there are a few key strategies to keep in mind. First, it’s essential to recognize the specific needs and interests of your audience. Then, tailor any communication or content accordingly.

This can involve doing research about your audience and taking their feedback into account when making decisions about your product or service.

Next, it is essential to avoid relying solely on generic marketing tactics. These include flashy ads and catchy slogans. Instead, try to engage your audience on a more personal level by establishing relationships with individuals and being sincere and authentic in your interactions.

Finally, make sure that you are accessible and responsive at all times in order to meet the needs of your target audience effectively. With these simple tips in mind, you can create a dynamic and highly effective strategy for engaging your target audience.

Now You Know Who Is Your Audience

Who is your audience? This is one of the first questions you should ask yourself when starting a business. Once you know who your target audience is, you can begin to think about how to engage them.

There are several strategies you can use to engage your audience, including research and analytics, social media marketing, and Google Analytics. With these tools at your disposal, you can create a tailored approach that speaks directly to your customers and connects with them on a personal level.

Do you need help identifying and engaging your target audience? Contact us today, and we can help you get started.

Commercials 101: How to Create a Radio Commercial

Did you know 83% of Americans listen to the radio on a regular basis?

As a business owner, if you aren’t leveraging radio marketing to widen your reach and grow your business, you could miss out on many potential customers.

One thing that holds many businesses back from embracing radio ads is feeling overwhelmed about understanding how to make one that works. So keep reading to learn how to create a commercial for the radio that stands out in no time!

Determine Your Target Audience

Creating a radio ad is a bit different from creating digital ads or other types you might be familiar with.

Because radio ads are often localized, you might need to hone in on your target audience compared to other ads you run. Take the time to determine who you’re trying to reach and why.

If you’re trying to direct people to a local storefront, your message will be completely different from simply telling people about your website or online store.

Keep Things Short and Sweet

Your radio ad length will likely be around 30 seconds or less. So focusing on keeping your message as short as possible while still providing the listener with valuable information is the key to a successful ad.

Be sure to focus on the benefits your product or service will bring the listener. Avoid spending too much time introducing your business. People can easily do a quick online search to find more basic information if the ad grabs their attention.

If your business lends itself well to something sarcastic or funny, throwing something in there like that can make the ad more memorable.

Remember that people are most likely driving their cars when they hear your ad. So if you want them to remember to look your business up later, they need to be able to recall the information with ease.

Having a short message to repeat your business name, location, website, etc., more than once can help too.

Have a Strong Call to Action

As mentioned above, your commercial needs to encourage listeners to take action. Some great commercial CTAs include:

Command words
Words to evoke emotion
Free consultations
Fear of missing out (sales, new product releases, etc.)

Your ad should have a purpose beyond simply introducing the public to your business.

Don’t Be Unnatural

The biggest thing you should remember when considering how to create a radio ad is being natural is crucial.

If a radio ad is too in your face, people get turned away from your business. Mentioning the products you sell or services you offer once is enough for them to understand what your business is about.

Repeating it too often can make people tune it out or change the station. So instead, try working your message in as naturally as possible, so people don’t feel like they’re being sold something and instead feel like they’re discovering something they need instead.

Stay True to Your Brand Voice

The radio advertising industry is projected to have a $19.58 billion market size this year. That’s a massive bump from previous years.

It can be easy to assume no matter what your ad sounds like, just having one alone is all it takes. But, in reality, focusing on your brand voice is essential if you plan on using radio ads regularly to promote your business.

Knowing what your business stands for and what it doesn’t is a crucial first step before writing any commercials. You don’t want to give people the wrong idea, especially if you have multiple different ads running.

Your brand doesn’t change when the commercials do, so staying consistent matters. Here are a few more tips about maintaining your brand voice throughout your commercials.

Record Quality Audio

If you’ve ever listened to a recording with poor quality audio, you know how frustrating it can be. Usually, it’s so distracting you have no idea what the message actually is because all you can focus on is how bad it sounds.

If your commercial audio quality is poor, assume your results will be poor too.

Using quality recording equipment and choosing the right person to record the ad is necessary. Eventually, your ads might be defined by the speaker you choose, so choosing wisely at the start is essential.

Choose the Right Station

You can create a compelling ad with a fantastic call to action and beautiful recording quality and see zero results if you choose the wrong station to play your ad.

If your target audience is middle-aged people with disposable incomes, running an ad on a popular teen music radio station doesn’t make sense.

You should understand which stations your audience is most likely to listen to and target them.

Click here to learn the ten most important tips for creating compelling ads so you can get started on the right foot and wow people with your ads from the getgo.

How to Create a Commercial: Well Crafted Radio Ads Bring Stellar Results

If you wondered how to create a commercial to catch people’s attention on the radio, this article laid everything out.

If you follow the tips mentioned here, no matter what your business is, you should be able to craft a unique commercial to catch people’s attention.

If you’re ready to hop into radio advertising as soon as possible, contact us today to learn about our radio ad production services, so your audio quality enhances your commercial instead of taking away from it!

What Is a Brand Voice? How to Define Your Unique Brand

Sometimes the word “brand” brings to mind one of those catchy radio commercial jingles you hear over and over. The hard truth is, that a brand’s voice is a cornerstone for any company.

Statistics show that if you implement your brand voice consistently, throughout your company, you’ll see your revenues increase. This increase can be as high as 20 percent. Building your brand is the key to your company’s future success.

Learn more here on what is a brand voice all about and how to build one that establishes your company’s identity. When you develop this identity now, you’ll guarantee faster growth in your company’s future.

Why Is Branding So Important?

The most familiar brands in the market today have the power to cement a lasting impression on their target customers’ psyche. Buyers will often recognize these products and company names and connect with them on emotional levels.

Building a brand will attract a loyal following. These believers will know what they can expect from your product and will learn how to trust you.

Building a brand can also help you attract your future workers to come work for you. You’ll see that potential employees want to work for your enterprise and become a part of its familiar name.

Potential business associates might want to collaborate because they know about your positive reputation. Investors will start knocking on your door because they want to collaborate with a recognized name in your specific industry.

The History of Branding

Early branding history standouts in this country included brand names such as Tide and Lipton. These companies designed what’s known today as brand management science.

These companies knew how to speak to customers and learn what their values were and what was most important to them. Once they found out what emotional value a customer had for their product, they would create a tone that promoted that product based on this value.

These companies identified their customer’s values before their competitors did. They also learned that they could charge a higher price for their products if a customer believed that they offered the best value as compared to their competitors.

What Is a Brand Voice?

A company’s brand voice means how they talk to its customers. A brand voice directed to a target audience should have its own style and come across as true to the company’s persona and values.

Think of a brand voice as the tone in which you communicate with your friends, family, work colleagues, or spouse. Just like there is a specific way you communicate with these people, there’s also a way to communicate with your customers.

Buyers will buy more from those brands that create emotional connections, rather than with brands that deliver uninspired messaging. Think of your brand tone as to how your company says something, less than what they say.

Types of Brand Voice

Brand voice can range anywhere from intellectual to playful. Some of the most common brand voice examples you’ll see in the market today include:

Aggressive and strong
Sweet and elegant
Weird or out-of-the-ordinary
Inspiring and positive
Funny
Aggressive and strong
Simple or considerate
Highly emotional.

How to Find Your Brand Voice

The first step to building your brand voice is to identify the core elements of your company’s products and name. These elements should tell the world who you are and what customers can expect when they do business with your company. These core elements include the following:

Identify Your Company Values

Create a brand voice that mirrors what you believe is important so that you can align it with your company’s top priorities. One simple way to do this is to have your company’s on-hold messaging recording outline your company’s products and values.

You should also link your brand to your company’s mission. When you do, you’ll show your target audience why you are their best choice to meet their specific needs.

Know Your Customer

Understand your customer’s values and desires. When you do, then you’ll be able to create a compelling tone that keeps their loyalty and persuades them to visit your business over and over again.

What do your customers need right now? Are those needs going to shift in the future? When you know how to appeal to your buyers, you can shift your strategy and market to them in the future as well.

Know What the Competition Is Doing

Lipton and Tide knew this point all too well. They learned early that if they took the time to find out what the competition could (or couldn’t) do, their products could outpace what these other products could do.

Make a note of what didn’t work for your competitors. Then you can avoid making the mistakes they made.

Test, Review, and Adapt Your Voice

Review and experiment with your brand tone on your printed and electronic platforms. Write some sample blog posts for your website, using your new brand voice. Ask for feedback from your colleagues.

Review how your tone interacts with other components of your brand. Is your voice consistent with your website, letterhead, or business cards?

Does your logo send off a different impression? Does your tone conflict with the logos or colors you’ve chosen to represent your business? Check to be sure that these other branding vehicles don’t conflict but work consistently together to avoid confusing messages.

Schedule Time to Review and Adjust Your Brand Voice

It’s easy to forget about developing your brand voice throughout your hectic work schedule. With all of the other day-to-day obligations fighting for your attention, it might be tempting to think that a brand voice can develop itself.

Just remember that building your brand tone is an investment in your company’s future. Make time to look at your messaging to make sure you aren’t sending conflicting signals.

What Are Your Next Steps?

It’s a time-consuming exercise to build your brand voice. Make it a habit to set aside time to observe what the competition is doing. Make strategic adjustments in response to a customer’s online feedback.

Don’t forget to check our website for more helpful information on what is a brand voice all about. Let us help take your enterprise to its next best level by contacting us today.

Jingles That Mingle: How to Create Effective Jingles for Commercials

Americans better love their ads! The average American sees between 6,500 and 11,000 ads every day.

If you want your commercials to stand out, you have to make them interesting and distinctive. An easy way to do that is to write jingles for commercials.

But don’t start writing song lyrics just yet. You need to know a few things if you want to make a memorable jingle.

How do jingles work, and what lyrics should they contain? How can you gain influence from other jingles without replicating them? How do you develop your brand through a jingle and encourage your audience to reach out to you?

Answer these questions and you can master how to make a memorable jingle in no time. Here is your quick guide.

Think About a Core Message

Your jingle should have a message that your audience can discern easily. Think about what the purpose of your jingle is. You may want your audience to know what the phone number for your business is, or you may want to promote a particular product.

Base everything in the jingle around that message. If you’re promoting a phone number, sing about what calling the number will do for your audience. If you’re promoting a product, you can describe the product and explain how it is better than others.

Try to write your message into one sentence you can repeat in your jingle like a chorus or refrain. Revise that sentence until it becomes more musical and catchy. You can use rhyme, alliteration, or assonance to make your sentence sound good.

Jingles for television ads are a little different than jingles on the radio. Your song needs to match the visuals on screen, and your jingle must fit within a 30-second or one-minute advertising block. But you still need to have a core message that resonates with your audience, even with accompanying visuals.

Contemplate Your Brand

Your jingle will not be effective if you do not attach it to your pre-established brand. If your business has a traditional and conservative brand, your jingle shouldn’t be silly or reminiscent of modern pop songs.

Take a look at your previous marketing efforts and think about how your customers perceive you. If you are running a new business or don’t have a clear idea of your brand, you can run focus groups. You can also conduct surveys, asking your customers what they like in advertising.

Listen to some classic jingles like 1-877-KARS-4-KIDS. Think about what your impression of the company is after you have listened to the jingle. Break down how the lyrics, beats, and rhythms of the jingle develop the brand, and think about how you can engage in a similar effort.

Research Jingles With Similar Messages

You are likely competing with at least one other business that has created a jingle. Listen to the jingles your competitors have made.

It is okay if your jingle shares some characteristics with theirs, like a similar chord progression or beat. However, your jingle needs to have distinctive qualities, namely an original message.

Once you’ve looked at your competitors, you should research businesses similar to yours in other geographic areas. Listen to what they do and take notes on the qualities in their jingles that you like. You should also brainstorm a few ways to distinguish your jingle, such as including descriptions of local landmarks.

Avoid Regurgitating Other Songs

Many people create jingles that are clearly inspired by popular songs. It is okay to take influence from a song that is at the top of the charts.

But you should never take characteristics from popular songs and drop them in your jingle. You risk infringing on the songwriter’s copyright, which can lead to a lawsuit.

You also risk making your jingle dated. Many pop songs fall off the charts after a few weeks, and you want your jingle to last longer than that.

Select an Identifiable Genre

One of the best ways to develop your brand through your jingle is to pick a genre your audience would identify with. If you are a law firm, you may want to select a jingle based on classical music. If you sell land, you can make a country jingle that reminds your audience of the Wild West.

Feel free to look at subgenres as well. Trucking companies can make a truck-driving country jingle.

Once you’ve selected a genre or subgenre you want to make a jingle in, you should do your research on the genre. Look to see if any of your competitors have made a jingle in your genre. If they have, you may want to select a different one so you can be more unique.

Create a Strong Intro and Finish

Most jingles are 30 seconds or one minute long. You have to pack in a lot of information in a short period of time, but you can’t forget about having a strong introduction and conclusion. If you don’t hook your audience in, they won’t engage with your message.

Many intros in jingles do not use lyrics, but catchy notes to draw your audience’s attention. Try to write a couple of catchy chords or an interesting melody. If your intro is really good, you can repeat it over the course of the song or as a conclusion.

Your conclusion can be a call to action. After talking about your business, you can give your phone number so your customers know how to reach you.

Write Effective Jingles for Commercials Today

Creating jingles for commercials means understanding a few different things. Each of your jingles should have a message that you contain within a catchy line. The jingle should develop your brand without contradicting previous marketing efforts.

You should research other jingles, but your jingle should be its own product. Never replicate what pop songs are doing. Hook your audience in with a great melody at the start and then let them go with a call to action.

Don’t create great jingles alone. Killerspots Agency helps Cincinnati businesses create jingles for commercials. Contact us today.

Are Custom Radio Ads Still Effective in 2022?

Despite claims to the contrary, radio remains a dominant form of media, entertainment, and information in the digital age. On World Radio Day in 2016, 44,000 radio stations worldwide were able to reach approximately 70% of the entire global population.

Since that day, the number of stations and radio shows has only continued to grow. With that in mind, where do radio ads fit into the mix?

Custom radio ads for business can be an excellent way to advertise your company to a huge number of people at once. Read on to find out more about radio ad production and why you should be investing today.

Just How Effective Are Radio Ads in the Digital Age?

First, we’ll answer the main question posed by this article; are radio ads still effective?

The short answer is yes, radio production is still a viable way to advertise your company in 2022. Not only is it viable, but it can also be superior to other forms of advertising available to companies today.

Studies have shown that radio adverts are, in fact, 20% more effective at building brands than other mediums.

This was the result of a comprehensive study pitting televised adverts against radio ads. Not only were radio ads found to work better in the study, but they were also found to be a far more cost-effective solution.

This is because creating TV ads today can be expensive. You need to think about filming locations, actors, scripts, lighting, and considerably more. This is even before you think about trying to get your TV advert syndicated.

Radio adverts are a far cheaper solution, which makes them more attractive for many SMEs in 2022.

But how exactly can you produce a successful radio advertisement?

How Can You Produce a Radio Advert to Ensure Success?

Producing a radio advert might be cheaper than TV, but that doesn’t mean it’s entirely easy. There are a lot of areas to bear in mind to ensure your advert works as well as it possibly can.

The first thing to bear in mind is the brand voice you are attempting to portray in your advert. Per the study above, radio adverts are at their best when they’re used to build a particular brand.

That means you need to research beforehand to ensure you know what kind of brand voice your company should be broadcasting. To do this, you should first assess your target demographics.

Think about your ideal customer and what they like to do on a day-to-day basis. Then, you need to consider how your branding can appeal to this particular person.

As radio is an audio-focused medium, you need to consider also how your advert is going to sound. It’s advisable to work with a professional radio advert producer to get the highest quality sound possible.

But you should also consider whether or not to create a jingle. These can make your business more memorable for consumers if they’re designed appropriately.

Are Scripted Radio Adverts Effective in 2022?

Some companies may want to create adverts off the cuff. But for the vast majority, scripting a radio advert is a preferable option.

With scripting, you can set out everything you need to say in a radio ad ahead of time. Since radio adverts work best as short snippets, this is an essential task.

Scripting a radio advert can be easier if you’ve seen some radio advert script examples ahead of time. Read through successful adverts, and figure out how exactly they achieve that success.

Then, it’s a case of modifying that layout or design and fitting it in with your own brand. Sometimes humor can be a reliable approach to take with radio ads.

Humor is hard to achieve, but when you’ve written something funny, it’ll ultimately become more memorable to listeners.

Another common approach is to create a hypothetical scenario built around your brand. For example, if you’re managing a restaurant, you could simulate a conversation between a waiter and a family of diners.

This makes the listener feel like they’re already a part of your brand by listening to a dining scenario.

The only barrier to a successful radio advert script is your imagination. Understand what makes your company different from others, and use that to your advantage.

What Else Should You Consider When Creating a Radio Advert?

Production value really matters when you’re working with radio commercial production. This is why, as mentioned above, you should work with a professional company where possible.

Make sure to record your adverts in a designated studio space with the right equipment.

A good trick to bear in mind is thinking about how your radio advert stands out from others. Making a unique radio advert will make it stick in your customer’s minds for a longer period of time.

This can then hopefully convert them to paying customers later down the line. But uniqueness isn’t easy. First, really take the time to listen to your competition’s radio adverts.

If they don’t have any of their own, you’re already at an advantage. But think about using sounds or scripts that surprise and engage the listener.

The last thing you want to do is create a radio advert that sounds like everything else on the radio that day.

Finally, make sure to do a trial run. Create a target group of customers who can listen to your advert ahead of time. Then, listen to the feedback they have, and tweak your advert where necessary.

As long as you believe in your business and your customers, you can create a successful radio advert in 2022.

Where Can I Find Out More About Radio Advertising in 2022?

You should now know that radio ads are hugely successful in 2022. You should also know how to create your own, and what to bear in mind if you’re doing so.

We provide radio advert production assistance as well a host of other services for digital marketing. If you’re interested in recording an advert of your own, make sure to contact our experienced team directly.

Jingle for Commercials : 5 Ways to Create Engaging Television Ads

Video advertisements, such as television ads, are shared 1,200% more than the combination of texts and links. Consumers are able to remember videos better, thus remembering the brand and its products.

In fact, investing in television ads can increase the effectiveness of your advertising by 40%!

That is if you do it right.

It can be difficult to capture the attention of viewers when commercials are on. Nowadays, TV watchers turn to their phones during a commercial break. So, how do you make them look up from their smaller screens?

Keep reading to find out!

1. A Memorable Jingle

What are some of the most memorable jingles of television ads today? According to this study, “Nationwide is on your side” is the best-known jingle. We’ll bet you even sang it in your head when coming across those words.

The second most memorable is McDonald’s “Ba-da-ba-ba-baaa… I’m lovin’ it.”

Closely following isn’t even much of a jingle, just the powerful cry of “RICOLAAAAA.”

We’ve learned from this that your jingle doesn’t have to be extremely clever, long, or funny. It just has to be simple and unique. Not to mention, a commercial jingle should be timeless.

By this, we mean you should not factor in trends, because trends are always shifting.

Think about what your brand sells and who the target audience is. Familiarize yourself with their likes and dislikes. Then, consider your brand identity and how the two correlate.

What are you promising to the consumer with their use of your product or service? How should your customer feel afterwards?

The Nationwide insurance jingle suggests safety and calmness with their services. McDonald’s suggests that their delicious food will make you want to do a little dance. Ricola allows the user to think they can scream from the mountaintops after using their lozenge.

Look for a way to convey messages like these through a jingle of your own. If writing jingles production isn’t your forté, we’re happy to help.

2. A Promise to Make Consumer’s Lives Easier

You’ve created your business through identifying a lack of your product or service in the market. Therefore, your business should be the saving grace of your target consumer.

Your television ads should make this apparent. They must suggest the problem and offer your solution.

The suggestion of a common problem can be difficult to convey nonchalantly. This must be expertly done, as it will be the factor that makes your audience look up from their phones.

Don’t be the ad that directly questions: “Do you have problems with blah-blah-blah?” That makes it too infomercial-like.

Make the commercial seem like it is an exact representation of your target audience struggling without the use of your product or service. Give it some quirks, make it slightly absurd, add your spin on the situation.

And then bring it home with your business being the superhero. End with that killer jingle that everyone gets stuck in their heads, and you just got someone to search your business on their phone during the next commercial.

3. Representation Matters

There is a line between consumers wanting to see their celebrity idols endorsing a product versus them wanting to see folks they can identify with.

The best television commercials both entice a customer and offer trustworthiness. Trust can be built between a brand and its customers through inclusive marketing.

In fact, 49% of consumers do not purchase goods from brands that don’t uphold similar values.

We suggest looking at the reviews of your products and services to find who is using them. Address their concerns with your television ads and let them know you’re listening.

A brand that listens to their customers gains loyalty.

A celebrity on TV commercials give it that “wow” factor, but only for short term interest. Representing folks with real issues and offering a real solution will provide you with long-term sales.

4. Pair Your Television Ads With Radio

We at Killerspots are experts in multiple ad production services, and custom jungles for your business can live on a few different advertising entities.

Ears will certainly perk up when they identify a familiar sound. So, if you’re watching TV at home and hear an ad that you heard on the radio earlier today, you’ll likely look up to see what it is.

This is an attention grabber.

It also suggests to consumers that your business must be doing well if able to afford both television and radio ad placements—thus granting your business credibility.

If a consumer in need of services like yours thinks you to be credible and trustworthy, they’re more likely to pick your business over competitors.

5. Consistency is Key

When placing an ad anywhere, regardless of it being TV, radio, print, etc., you want your advertisements to be consistent. By this, we mean that you want your ads to seamlessly coalesce.

Doing this allows your customers to immediately identify your brand. You’ve attracted a niche market, and your products or services must find a niche commercial idea that can be translated across mediums.

Perhaps that’s through using the same actor or actress every time. Maybe your jingle plays at the beginning as a quick identifying trigger.

No matter how you do it, you want people to see or hear something and immediately recognize your brand.

Jingle Your Way to Sales

Creating engaging television ads is difficult to come by nowadays, but the most important thing is the jingle that pairs with it. This sets the tone of your brand and serves as a building block to loyalty and sales.

Contact us today to find out what we can do for you and your business. We are a full-service agency that is eager to tackle any of your marketing needs.

Brand Marketing : 6 Benefits of Investing in Custom On-Hold Messages

The scenario’s not new: you call up a company to make a payment and are met with an annoying, robotic voice placing you on hold. Next, the repetitive elevator music comes, and you’re in for a long hour waiting on the phone.

The problem is that roughly 60% of customers in this situation will hang up. That fact still holds true today. That’s why it’s so important to have custom on-hold messaging that speaks to your brand marketing efforts and keeps clients engaged.

So, are you ready to learn all about the benefits of implementing a custom on-hold for business calls? Check it out in this guide to customized on-hold recordings!

1. Improve Brand Recognition

When clients call your business, they’re looking for individualized support. And when you have a standardized run-of-the-mill recording, there’s no way to create that personal connection with your callers.

Instead, your business blends into the countless others that use the same on-hold greeting or music. What could have been the chance to connect with clients becomes a lost opportunity.

When you add on-hold recordings, however, you give yourself the chance to make your brand voice heard and to reinforce your messaging. You can promote what your company is about, strengthening your brand.

Remember, every interaction you have with a customer is a valuable business opportunity. It’s important to make use of those interactions and maximize them.

2. Create a Professional Image

Let’s play out a scenario here. Say you’re on the phone with two different companies. Both of them place you on hold.

One business gives you an engaging message in a professional tone, describing their new product line. The other throws you into a dark void of silence, forcing you to wait in boredom for a representative to get back to you.

Using a custom on-hold message helps diminish some of the boredom associated with waiting on the line. And it gives you a chance to show off your business’s professionalism.

The reason why this is the case is that customers’ first impressions, which are sometimes your on-hold messages, make a huge difference as to how they perceive your business. The better your hold messaging is, the more professional your business seems.

3. Boost Your Revenue

This might seem strange, but hear us out on this one. When customers hang up the phone, you lose potential business. And when you lose business, you lose business revenue.

Companies might think that investing in custom on-hold messages is a wasted expense. However, if you consider the fact that the majority of clients will hang up the phone due to poor on-hold messaging, it’s actually a good investment.

By investing in custom on-hold messages, you can make the wait-time seem shorter, too. This keeps customers on the line because they don’t realize how much time they’re on the line. That connects you to them and enables you to pitch a sale much faster.

Finally, you can actually include information about new products in your on-hold messages. This could entice customers to make additional purchases that they hadn’t originally planned on.

4. Keep Callers on the Line

A major part of keeping customers on the line is having strong on-hold messaging. That’s because many customers who are left to wait in silence end up hanging up the phone!

Keeping callers on the line is important. Even though sometimes it’s unavoidable to put clients on hold, it’s still important to make sure that you do everything you can to make the experience a positive one.

When you use custom on-hold messages, you can make the experience more positive. Plus, you can actually make it more productive by offering information or product recommendations as part of your recording.

Using your on-hold message as a place to offer client education reduces the likelihood that your clients will hang up because you make it a more pleasant and useful experience overall.

5. Create a Better Customer Experience

What’s surprising to many businesses is that custom on-hold messaging actually keeps customers less stressed than using silence or simple music.

Reducing stress and frustration during the on-hold experience is critical because it ensures that your customers are in a positive frame of mind once they finally get through to you. Then, they’ll be more likely to buy.

In addition, providing a positive customer experience can lead to more loyalty. When individuals know that the on-hold experience with your team is pleasant, they’re more likely to call you in the future if the need arises.

Lastly, when you provide customers with a positive experience, they’re more likely to recommend your business to others. That can lead to boosted sales and customer bases.

6. Control Your Content

If your current on-hold sound is silence, you don’t have this issue. However, if you use music in your on-hold service, you need to be aware of licensing regulations.

Businesses that don’t comply with licensing laws can actually wind up in big trouble for using copyrighted content on their on-hold calls!

By creating custom on-hold content, however, you’re in control of what gets played back to customers. You don’t have to worry about licensing issues or about run-ins with the laws since it’s your original work.

Build Your Brand Marketing With Custom On-Hold Messages

Having custom on-hold messages is a fantastic way to improve your brand marketing strategy. It’s a better way to connect with clients and keep them engaged with your business.

If you’re ready to get started improving your brand, give us a call. Together, we’ll position your business for success and increase customer engagement through expert marketing strategies.

Radio Commercial : Benefits of Advertising Your Business on Radio

Even with so many modern-day competitors, radio is still a popular medium. A 2021 NPR study reported that 63% of American adults listen to the radio daily. Therefore, a radio commercial is still a viable marketing strategy.

In addition, there are many other ways that your business can benefit from radio ads. This article will cover a good number of them. In case you need more convincing, read on.

Radio Advertising ROI Is Higher

Radio commercial production is one of the cheapest marketing methods. Producing a radio commercial only costs $1K to $2.5K. Airing a commercial on the radio costs $200 to $5K per week.

In comparison, a TV advertising campaign can cost a lot more. The entire production of TV advertisements can cost up to $50K. Broadcasting a 30-second ad on a national network can cost up to $1M.

Radio Commercial Production Is Less Complex

It’s also easier to create a radio commercial than it is to create a TV one. To create a TV commercial, a TV production company needs actors, a set, makeup, costumes, cameras, microphones, and more. All a radio commercial production company needs are voice talents, microphones, soundproofing equipment, and audio mixing software.

Because of this, a radio commercial can be written, recorded, and mixed quickly. In addition, recording companies can make necessary changes without losing much time.

In contrast, a television commercial will take longer to complete. Any missing element can lead to production delays.

Radio Is More Trustworthy

Surveys taken over the years have asked consumers which media format they trusted more. In many of these, including this one, radio had a higher trust ranking. This is in contrast to media like television or social media, which ranked lower.

This trustworthiness is also present with radio advertisements as well. Surveys such as this one prove as much. As a result, consumers will see your brand as more trustworthy when you advertise on the radio.

Radio Data Appears Faster

It can take months for you to learn the results of a print, internet, or television campaign. In contrast, you can get radio marketing campaign results almost instantly.

There are many ways that you can measure radio advertisement interaction. One of these is how much customers spend after hearing a commercial. Another is how many of them visit your website or business location.

In addition, receiving information faster can help you change your campaign faster. If the metrics aren’t what you want, you can pull the current ad. Then you can make a new advertisement or cancel the campaign altogether.

Such flexibility isn’t possible with most other advertisement types.

Radio Personalities Can Be Effective Influencers

It’s no secret that celebrity endorsements can boost a product or service’s profits. Brands have been using music, movie, and sports celebrities to promote their products for ages. In fact, a recent study showed that 66% of brands were going to increase their influencer-based marketing budget.

The popularity of this advertising method is no accident. Studies have shown that the ROI of these campaigns can be as high as 11%. Also, this type of advertisement is very effective with younger consumers.

You may believe that this form of advertisement won’t work with radio personalities. It may appear that their popularity level is less than that of TV and/or social media influencers.

This isn’t true. According to this survey, radio listeners know a lot of personal information about their favorite DJs. Therefore, a DJ endorsement can be as effective as one from other influencer types.

Radio Listening Happens Everywhere

Television and the internet are not very portable forms of entertainment. Even if consumers can access either of them with a phone or tablet, Wi-Fi is difficult to get. Consumers need to stay in an area with free Wi-Fi or pay a lot for wireless data.

Radio is different. All that a consumer needs is a good quality radio. Then, they can mostly access stations whenever and wherever they want.

In addition, less focus is required to listen to the radio. Listeners don’t need to focus on radio visually as they would on television and the internet. They can easily do any other activity, such as driving, working, and so on.

Therefore, your company’s radio ad will probably get a lot more attention than those in other mediums.

Radio Marketing Is Targeted Well

Each form of radio content has a specific demographic. These data points include age ranges, locations, and so on.

For example, younger generations more often listen to newer music. On the other hand, older individuals lean towards the music of their youth.

All of this is available to radio stations. When you purchase airtime, they can match your ad with your preferred demographic. Then, they will air it at the appropriate time.

Radio Stations Can Also Host Events

Along with hosting your ad, radio stations can also offer your business marketing with events. Radio personalities or guests can test your products on air. A contest where winners receive your products or services is another option.

These sorts of events are more difficult to do on social media or tv. A consumer can easily turn away from these campaigns to do something else.

However, a radio listener may be stuck in their car. Therefore, your audience can be partially captive.

Make a Radio Commercial With Us

Of course, even with the best medium, a poor commercial can make your marketing campaign fail. Therefore, it’s also important to create an effective radio commercial. With this, your business is more likely to profit from the benefits of the radio medium.

If you need help with creating an effective radio commercial, we can help. Our radio ad production process can offer your business everything it needs. This includes incredible voice talent, persuasive scriptwriting, and attractive sound effects and music.

What are you waiting for? Hire our services ASAP.

Radio Ad Production: Brand Voice Vs Tone

The radio advertising industry expects a $19.58 billion global market size in 2022. This value grew from about $18.34 billion in the previous year. With this is the projection of the industry’s recovery from the impact of Covid-19.

Covid-19 caused a massive loss in every industry there is. With more businesses trying to recuperate, the demand for advertising services is increasing.

The radio ad is one way to introduce and create retention for your brand. Radio is perfect for promoting strategic advertising messages at a moment’s notice. And it comes with cost-effectiveness as a bonus!

There are things to do before working with a radio station for your advertisement. Before anything else, you should introduce who you are as a brand. Be clear in identifying your brand voice and your brand tone.

Do you want to know more about brand voice vs tone?This article will help you differentiate the two and lead you on how to use both in crafting your content.

What Is Brand Voice?

The brand voice always reflects the personality of your brand. It means that your brand voice reflects your principles and goals as a company. Because of this, it should remain the same over time unless you opt for rebranding.

Brand voice is how you communicate your distinct perspective to your target market. It incorporates all your communication techniques, including your spoken and written language. It also reflects your brand image, including trademarks, banners, and marketing strategies.

What Is Brand Tone?

The brand tone is how you use your brand voice to reflect your brand personality. It makes use of your brand voice to create a strong connection with your market. Your brand voice remains consistent throughout all your communications, while brand tone changes.

The brand tone you choose depends on circumstances and the potential audience. It reflects the ad context’s uniqueness while being consistent with the brand.

Brand Voice Combined With Brand Tone

Always consider your brand’s voice when drafting content for your company’s advertisement. The range of communications you develop for your company must represent this voice.

The voice could be serious or humorous, or classy. The sky is the limit, but it should still represent the brand.

With this in mind, your brand tone must be consistent with the type of communication you wish to create. The circumstances will define whether the brand tone will be light or otherwise.

Brand voice vs tone shouldn’t be your focus. Instead, incorporate the two together to make your marketing strategy more effective.

Know the distinctions and focus on establishing your company’s voice. Until then, come up with various tones that you may use in different scenarios.

How to Find Your Brand Voice

Establishing your brand voice is the foundation of all your communications. Your brand tones will also rely on this. Thus, your campaign materials, video, and audio advertisements must adhere to your voice.

To find your brand voice, here are tips you should consider:

Analyze Your Mission and Vision Statements

Again, brand personality should reflect your values. And where can you find your company’s core values? You can find them within your mission and vision statement.

It will help determine how your marketing efforts relate your values to your brand.

Assess Available Content and Messaging

It’s time to undertake a quick assessment if you already have material or copy that you’ve created. Take a look at your advertising strategies.

Then, take notice of any messaging or tone patterns that are consistent. Check to see if your present tone of voice reflects your brand’s beliefs and mission.

Pay great attention to the elements that have the most satisfactory results. These could tell you the most about your target audience’s preferences.

Audience Feedback

Create a simple survey to see how your audience perceives your brand if you already have an audience. It will help you gather more ideas to establish your brand voice faster.

Consistency Is Key

Establish clear guidelines for your employees to refer to while creating content. It maintains your company’s brand standard. It also ensures that every asset you develop is consistent with the brand.

Achieve consistency even if several different people are creating content for your brand.

How to Find Brand Tone

Once you have established your brand voice, it will be easier to identify your brand tone. Consider the following tips when crafting your content:

Know Your Audience

It all depends on who you’re trying to reach. You can then create a voice tone that’s appropriate and well-received by the target audience.

For example, you wouldn’t associate a humorous tone with a business-oriented company. Likewise, you wouldn’t make serious content for companies with children as its market.

Message Channel

The adoption of particular speech tones varies depending on the communication channel. Lighter and friendlier tones are more popular on social media platforms. You can apply these tones in venues such as Instagram and Twitter.

Email, phone, and online conversations, for example, need serious and heavyweight engagement. For reliable and engaging content, it’s critical to know how to use the proper tone in each medium.

Know Your Material

It covers what kind of material will communicate your tone and message. Types of communication materials include advertisement posters, TV ads, and radio ads, among others.

For instance, a radio Christmas jingle works well at grocery stores. However, it’s inappropriate for some establishments where you can only pin poster ads.

Produce the Best Radio Ad Your Brand Has Ever Had

Knowing the difference between your brand voice and brand tone is essential. But knowing how to incorporate these will produce your perfect radio advertisement!

Brand tone and voice are different, but you need both to communicate your brand’s message.

Above are the things you should note when considering radio ads as a marketing strategy. We hope this article helped you differentiate a brand voice from a brand tone.

Radio ad production may seem a little burdensome but not as hard with our guidance. Work with us! We do radio ad production, jingles for business, studio rental, graphic design, and more!

Ready, Set, Action! Green Screen Studio Rental Benefits in Cincinnati

If you stay in touch with the world of marketing at all, you’ve likely heard that video marketing is essential even for small businesses. Increasingly, people are choosing to watch videos online rather than read articles. This means that having video ads can be seriously beneficial to your business.

However, making video ads can feel like a big learning curve. What if you don’t have video equipment or a great location to shoot?

That’s where green screen studio rentals in Cincinnati come in.

Wondering why you might want to rent a green screen studio in the Queen City? Let’s take a look at what you should know.

What Is a Green Screen?

A green screen is a backdrop that can be used while filming video footage. Basically, people can be filmed in front of the green screen and other footage can be superimposed on the screen using a process known as “chroma keying.” Using this technology, green screens can be used to create videos where it looks like the subject is in any number of destinations or places.

What Are the Benefits of Renting a Green Screen Studio?

If you’re considering making an ad for your business, you might be wondering “why use a green screen at all?” If you haven’t checked into the green screen world in a while, you might think that videos using green screens are clunky and cheesy. However, the technology has come a long way in recent years, meaning that you’ve probably watched a lot of advertisements that were shot using a green screen without even realizing it.

There are a lot of green screen benefits when it comes to creating advertisements or other videos for your business. Let’s take a look at why renting a green screen studio in Cincinnati might be right for your next shoot.

Create Professional Looking Backgrounds

When you are making videos for your company or for personal use, the background is essential for creating a professional look. When you use a digital background setup, it means that you have complete control over the setting in which your video is shot. It doesn’t matter if you’re business doesn’t even have a physical office or storefront, with a green screen you can create a professional-looking production with ease.

Helps Build Brand Identity

There is also an awesome opportunity for building your brand identity when you use a green screen in your videos. You can help to make your videos stand out by adding branding elements, colors, and textures that help your customers identify with your brand. This means that you can maximize your advertising efforts while also making your videos look high-quality and authoritative.

(Are you also thinking about making radio ads for your brand? Learn more about our radio ad production here.)

Gives You Control over Your Environment

It can be very stressful to record a video on location. There are a lot of reasons why your shoot could get disrupted, including weather conditions, traffic, and many other setbacks. Having these kinds of interactions can be expensive and time costly.

On the other hand, when you choose green screen studio rentals in Cincinnati, you have complete control over your environment. You don’t have to worry about circumstances outside of your control getting in the way of your schedule. You also don’t have to put time into checking the weather, booking locations, or other time-costly aspects of trying to shoot on location.

Allows You to Film Anywhere in the World

One of the biggest green screen benefits is that you can film yourself literally anywhere in the world. You can be standing in front of the Great Wall of China, a tropical beach, or a shelf filled with classical texts. Green screens open up the possibility of creating videos or advertisements that show you in a variety of locations, all without having to hop on a plane.

Green Screen Rental in Cincinnati Is Very Affordable

Another big benefit of green screen rentals is that it’s quite affordable. This is particularly true when you compare using a green screen to actually traveling to a different location to shoot a video.

Additionally, the video editing software used to create green screen videos has improved tremendously over the years. It has also gotten a lot more affordable, making this even more accessible to businesses of all sizes.

When you’re trying to make an advertisement, your budget can quickly get eaten up by renting out spaces, using multiple locations, and the costs of various other resources. When you use a green screen, making a video can be quick, easy, and affordable.

Renting a Green Screen Studio Is the Best Bang for Your Buck

If you are planning on making green screen videos every day, maybe it makes sense for you to build your own green screen studio. However, for most businesses, the frequency with which they make advertisements would never justify the cost of having your own studio.

That’s where green screen rentals in Cincinnati come in. At our studio, everything is set up and ready to go. This means you can start shooting as soon as you get to the studio without the type of setup and breakdown you would need in your own setup.

Is It Time for You to Rent a Green Screen Studio?

As you can see, there are a lot of compelling reasons why you might want to rent a green screen studio in Cincinnati. Our studio is conveniently located just five miles away from the EastGate Mall and Jungle Jim’s.

At Killer Creative, we offer countless services to help your business succeed and grow. If you’re ready to rent a green screen for your next video, you can learn more here.

Maintaining Brand Voice In Radio Ads: Key Tips & Tricks

Since the 1890s inventors and creators alike have been experimenting with the radio and how to get the best performance out of this piece of technology. In recent times, radio is used to promote advertisements.

But, building a brand voice on this medium can be tricky. For example, how can you create a script that highlights all the positives of your business and also convey empathy, connection, and understanding to your target audience?

Well, thankfully, this article will give you everything you need to write a radio Ad that makes your brand voice shine!

Grab a cup of coffee and let’s begin…

Tips for Nailing Your Brand Voice in Radio Ads

Before you spend hours Googling good ad examples, you should know the benefits that business radio ads can bring to your company. From raising awareness of your brand to boosting traffic to your website.

Think of radio as your secret weapon in the modern marketing world. If done correctly, you could start seeing incredible results in no time!

So, how do you make radio ads that fit your brand voice?

1. Write for Your Audience

Everyone knows that having a strong brand voice is one of the most important parts of any business. It can help you reach more people and build a better company reputation, especially if you are just starting out.

So, when you’re brainstorming ideas for radio ads examples, make sure you take into consideration your target audience. You’ll have to think about all the details including language, tone, and personality.

2. Make It Imaginative

Even though radio is about listening, that doesn’t mean that you can conjure up some imaginative visuals in your audience’s mind. Stories have the power to persuade, entice, and take someone on a journey.

If you craft a compelling script, it can be just as convincing as watching an Oscar-nominated film. Plus, stories give you the perfect opportunity to highlight your brand voice!

3. Sympathize and Connect

Some of the most successful custom radio ads for businesses aim to sympathize with the target audience. If you show an understanding of the struggles and pain of your consumers, they will want to listen.

Half the battle of creating the best radio ads is making the listener feel understood. Once you’ve managed to offer a solution to their problems, there is a higher chance that people will want to reach out for your services.

Therefore, sympathizing and connecting with your audience is essential when writing the script.

4. End With a Call-to-Action

The best content ends with a call-to-action that will direct people towards your business. In radio, it’s no different. You want to end the script with a memorable call-to-action that will drive traffic to your website.

As the listeners will be driving you should make this part short and snappy. The more concise and clear, the better!

5. Provide Rewards

Who doesn’t love a reward, right? Offering a free trial, a discount, or another special offer could seal the deal with your audience and motivate them to use your business.

If you make the reward time-limited, this could encourage people to act fast and reach out quickly. A little incentive could be the finishing piece to a great radio script.

6. Less Is More

When it comes to time, a radio ad is one of the shortest timeframes available for advertising. You only have around 30 seconds to relay information and grab the attention of your audience.

Try not to overcomplicate your message and make it as simple as possible without losing any important meaning or information. Determine your goal and write every word towards it.

If you start feeling frustrated, just bear in mind that the ROI on radio advertising is huge, so it’s worth every minute!

How to Keep Your Brand Voice Consistent

Once you’ve created your brand, the next part is about keeping your message consistent. If your consumers buy into a brand, they expect it to stay the same.

The first way to keep consistency is to be clear on your mission, values, and goals. Transparency goes a long way when building a brand, so make sure your audience knows exactly who you are and what you want to achieve.

Decide What You’re Not

As well as being transparent, it’s important to determine what you don’t want to be. You can even contrast your brand against others that you want to avoid to make your message clearer.

For example, if you’re an SEO agency, you want to provide clients with in-depth research and not fluff. So, you could write something like, “Unlike other SEO agencies, we focus on research, not fluff…” Get the picture?

Make a Brand Style Guide

During the creation process, you should take notes of the different aspects of your brand. It’s a good idea to create a guide for copywriting, graphics, fonts, images, colors, and other branding material.

If you have all this information in one place, it will be easy to brief your team or introduce a new client to your brand. Plus, it helps keep everything consistent.

When you work with an agency, a style guide will be a lifesaver when you need to explain your business. If you work with Killerspots for your radio ads you will save lots of time discussing your brand voice if it’s all on paper.

Killerspots have been creating radio ads since 1999 so they know what they’re talking about.

Make Your Brand Voice Shine With Radio Ads

Listening to the radio when you’re driving down a long road surrounded by nature is one of the few times in life that you can relax. The last thing you want during those moments is a loud, forceful radio Ad to ruin it.

That’s why spending time getting your brand voice the best it can be and creating a pleasant-sounding radio Ad is crucial. It could make or break the future of your business.

Therefore, Killerspots is the only place to go for high-quality content creation that will give your listeners something wonderful to listen to.

Ready to find out more? Get in touch today!

On The Line: How To Do An On-Hold Message Right & Keep Customers

How to Do an On-Hold Message Right and Keep Customers

Most people tend to overlook customer service in their radio Ad plan production because an on-hold message can’t get you sales, right?

Wrong. Customer service and on hold messaging could be the secret weapon to building brand loyalty and a better reputation for your business.

In order to succeed in this area of your marketing strategy, you need to create the perfect on hold greetings for your company on-hold messages. Once you’ve mastered the telephone side of the business, you’ll start seeing results.

So, let’s take a look at how you can craft a killer on-hold message that will win over your clients and improve engagement rates through radio commercial production…

How to Craft a Great On-Hold Message

Before you can begin to reap the benefits of on-hold messaging you need to be able to grab the attention of the listener. And, the only way to do that is by scripting an amazing dialogue and custom jingles for business.

Here’s how to create a brilliant on-hold message and a jingle for commercials:

1. Know Your Audience

One of the worst things to do in an on-hold message is to write a script that isn’t relatable to your target audience. First, you need to brainstorm the age group, gender, lifestyle, and other factors that will interest your audience.

Next, you need to write a custom on hold message for your business that will appeal to their interests or provide a solution to their problems.

2. Relax and Be Natural

When you think of recording on-hold messaging with custom jingles for the business you might automatically start sounding robotic and frigid. Even though this is normal when you’re reading a script…

It could harm your business, radio ad production, and commercial radio production.

An easy way to avoid sounding fake or awkward is to imagine how you would like to be talked to. If you put yourself in the position of the caller then you’ll instantly feel more comfortable.

Just remember to read it aloud, ask people to edit it, and do a practice test with colleagues to find out if it sounds natural or not. That way, you’ll avoid the deafening silence on the phone when you receive callers.

3. Time Is Precious

Callers can become impatient if they have to wait a few minutes on hold. That’s where customer on-hold messages for business come to the rescue. But, time is precious for callers and for your business…

So, you need to make sure that there is enough information to tell your caller to avoid them listening to the same message over and over again.

4. Make It Current

Another way to make your on-hold message more personal besides custom music-on-hold messages is by adding a current theme to your recording. For instance, holidays are a perfect time to update your script.

Wishing your caller a Happy New Year or Merry Christmas is a small way to keep your message relevant and relatable. You can also include announcements about upcoming events and deals.

Not only should the message be current to the season but it should also be current to your business timeline. You could even research a green screen studio rental in Cincinnati to plan out your Ad.

Therefore, scheduling a day every few months to check over the message and implement changes will improve the quality.

5. Have an End Goal

Writing a script for an on-hold message is about more than just talking to fill up the silence. As a business, you should always have an end goal in sight. So, what do you want to accomplish with the message?

If your aim is to promote your services and make sales then you should be subtle. Don’t bombard the caller with forceful sales jargon, just give them an impressive fact about the business and highlight your best features.

Once you’ve given callers this information you will offer them a chance to reach out and come to you to find out more. This will benefit your business immensely and help you build more customers.

6. Offer a Call-Back Option

Offering a call-back option in your on-hold message could be a good idea if you’re worried about keeping your callers waiting and don’t want to run into complaints later on.

By removing the element of waiting, the caller will feel less stressed and you won’t need to apologize for making them wait longer than expected. It works for the caller and for you. The ideal combination!

What to Avoid

Without a doubt, one of the most important parts of an on-hold message is the music. We’ve all experienced the awful elevator music that repeats on a loop when you’re calling customer service to find out about your purchase.

So, getting the music right is vital to making your message memorable and high-quality. Now, you might be thinking, how can you go wrong with the music?

Knowing what to avoid when it comes to music could make or break your on-hold message. First, you want to ensure that the music matches your brand. Otherwise, your custom radio Ads for business will fail.

For example, if you have a yoga studio that blasts death metal on the message then it might confuse your caller. The tone doesn’t translate to your brand and it could put people off calling again.

Therefore, you want suitable music. If you take the yoga studio as a reference then you might want to play something meditative and soothing like a soft jingle. This conveys calm and peace. Everything you want!

If you’re looking to make your on-hold message personal and choose the best music then Killerspots is the place to go. You won’t find a better company to produce your script and offer custom features.

Even though an on-hold message might be at the bottom of your priority list that doesn’t mean you shouldn’t focus on its quality. It’s the little things that matter.

Give Your Callers the Experience of a Lifetime

An on-hold message is a simple way to boost your business’s reputation and build better connections with your customers. No one likes to be put on hold, but if you make the experience more enjoyable it lessens the stress.

It makes your caller feel like they matter. Do you want your customers to feel important? Then, invest in upgrading your on-hold messages with jingles production!

Killerspots can offer you comprehensive ordering options, custom music, and all at an affordable price. Don’t wait any longer and reach out today to find out more!

The Best Holiday Radio Jingles of All Time

Have you browsed the toy aisle at Target lately? You might recognize some throwback items.

Fisher-Price is bringing back replicas of the 1980s and 1990s toys. CareBears, My Little Pony, Saved By the Bell, Smurfs, and Alvin and The Chipmunks have all made comebacks in the past ten years.

Advertisers are tapping into the joys of yesteryear in an attempt to counter pandemic fatigue and the stress of 2020 and 2021. TV ads, shows, movies, even holiday radio jingles can use the same concepts for success this season.

It turns out today’s American parents are enamored with nostalgia, and the holiday season is the perfect time for children of the 1980s and 1990s to take their kids on a walk down memory lane. Just ask any parent over 35 if they’ve watched Home Alone or A Christmas Story with their kids.

Keep reading to revel in the holiday season cheer these vintage TV and holiday radio jingles will inspire.

What Makes Great a Holiday Radio Jingle?

Holiday radio jingles should invoke listeners’ emotions. The best Christmas radio advertisements grab attention and keep it. So how do successful holiday advertising radio jingles combine these two concepts?

Creating a sense of nostalgia is an effective tool in holiday advertising. GenX and Millenials love to relive their childhoods. Bringing back popular 1980s and 90s holiday radio jingles grab attention and invoke emotion for these generations.

Not only do they get excited about the music from their past, but they also want to share those sounds (and the feelings they conjure up) with their kids.

Incorporating the right instruments is essential as well. Without those iconic festive sounds, you can’t create a memorable holiday radio jingle. Composers are experts at mixing instruments with bells and vocals.

And some holiday commercials stand out more than others simply because they master the mix!

Hershey’s Holiday Bells: We Wish You a Merry Christmas

Nothing rings in the holiday season like a Hershey’s Chocolate Kiss commercial. This timeless classic is proof that effective marketing doesn’t have to break the bank.

If you don’t remember, this holiday classic portrays ten red and green Hershey’s Kisses in a triangle formation. There’s a lone silver Kiss at the triangle’s base directing the operation.

When the director nods, each green and red Kiss takes their turn, ringing a note of the classic holiday song, We Wish You a Merry Christmas. The silver Kiss director waves its Hershey flag to the beat of the music.

The simple bell-influenced soundtrack has become synonymous with Hershey Chocolate Kisses. This jingle is a stroke of marketing genius at only fifteen seconds long.

M&M’s: Dance of the Sugar Plum Fairy

Just try listening to the Dance of the Sugar Plum Fairy and not hear the memorable phrase, “They do exist!” This commercial portrays two classic M&M characters leaving milk and cookies out for St. Nick.

When the pair come across Santa stuffing their stockings, everyone is surprised. One animated chocolate morsel yells, “He does exist!” Shocked, Santa replies, “They do exist!” and promptly faints.

This whole exchange takes place to the sweet, familiar tune of the Dance of the Sugar Plum Fairy.

Taco John’s: Nachos Navidad

“I want to wish you a Merry Christmas, from the bottom of my heart! And from Taco John’s!”

Does this sound familiar? We bet you can hear the tune Feliz Navidad—made famous by Jose Feliciano—in your mind right now. Taco John’s gives us something to look forward to with their Nachos Navidad each year.

The annual red and green nachos aren’t just a festive favorite for the dinner table. Each Taco John’s franchise donates a portion of their holiday nacho proceeds to local charity organizations.

Pairing a holiday giving campaign with the sounds and tastes of the festive season is a clever way to run an ad campaign that benefits everyone!

Campbell’s Soup: Let It Snow

In 1998, Campbell’s used the classic holiday tune, Let it Snow, in a now-iconic commercial. In the ad, a snowman is unhappy about the cold and windy weather. It makes its way inside and sits down to eat a warming bowl of Campbell’s Chicken Noodle Soup.

Once it gets warm, the snow melts off the snowman, and a little boy is sitting in its place. This Campbell’s Soup commercial is guaranteed to make every viewer feel the coziness of the holiday season.

Coca-Cola: Always Coca-Cola

Coca-Cola has always used its own jingle to ring in the holiday season. Their “Always Coca-Cola” commercials have featured brightly lit semi-trucks to polar bears since the early 1900s.

Play this song for anyone born before 1995 and they’ll recognize it right away!

More Popular Sounds of the Season

There are plenty of seasonal songs, but some have serious staying power. The best Christmas radio advertisements tap into the concept of the earworm—you know, that song you hear playing over and over in your head.

From classical music to Top 40 hits, here are some of the most recognized festive tunes.

Anything from the Nutcracker

It’s probably safe to conclude that Tschaikovsky had no idea how wildly popular this eight-numbered suite would become. These pieces were composed in the early 1890s and still play in almost every retail outlet.

White Christmas

This Bing Crosby classic was originally performed in the movie Holiday Inn. It’s catchy, fun, and sure to bring a smile to anyone’s face.

There’s No Place Like Home for the Holidays

This classic has been co-opted by almost every musical genre. It’s upbeat, happy, and easy to sing along to. This song proves that nostalgia can be a powerful tool in advertising year after year.

All I Want for Christmas Is You

It’s almost impossible to listen to this Mariah Carey hit and not tap your foot to the beat. From jiggling in your seat at work to an all-out dance party, it has that perfect mix of rhythm, lyrics, vocals, and nostalgia to get everyone’s attention.

Other great covers of this song include versions by The Roots and Jimmy Fallon with Miriah Carey and the Piano Guys.

Have Yourself a Merry Little Christmas

Frank Sinatra made this tune famous in the 1950s. Depending on the visuals, vocals, and instruments this song is paired with, it can be tear-jerking or heartwarming—or even both simultaneously.

Baby, It’s Cold Outside

Despite the controversy surrounding this tune, it has been embraced by all kinds of companies, singers, and celebrities. Few people can forget Will Ferrell and Zoey Deschanel’s rendition in the Christmas movie Elf.

In other contemporary duets, the words are often changed to make them a little less, shall we say, culturally awkward. And this is a solution embraced by radio advertisers seeking to utilize this catchy holiday tune still, too.

The Channuka Song

This ditty by actor, director, and comedian Adam Sandler is a knee-slapper for sure. Anyone who loves this parody song should look up the Diwali version by Steve Carell of The Office. (A parody of a parody—meta, we know!)

Little St. Nick

What this song lacks in meaningful lyrics, it makes up for in pep. Brian Williams and The Beach Boys’ unmistakable harmonies shine through in this holiday favorite.

Jingle Bell Rock

Bobbly Helms, Brenda Lee, and Lindsay Lohan have all ensured Jingle Bell Rock has remained relevant to numerous generations of pop music lovers. This upbeat favorite would be a good lead-in or lyric re-write option for a holiday radio jingle.

Carol of the Bells

This instrumental favorite is a Christmas classic. Many people associate this piece of music with the choir scene from the family film Home Alone. It’s an unmistakable holiday season song.

What Makes Holiday Radio Jingles So Catchy?

If you listen to a lot of holiday music, you’ll start to notice familiar themes and sounds. It’s clear that people associate certain rhythms, instruments, and arrangements with the US festive season.

Bells or chimes are often used in intros and outros. Many holiday radio jingles have upbeat tempos and brass accompaniments.

Jingle or Sleigh Bells

Those iconic sleigh bells conjure up visions of Santa on his sleigh. Using jingle bells as an entrance or exit sound is always a great way to start or end a holiday radio advertisement. A sprinkle of jingle bells mid-commercial is a subtle way to add interest to a holiday radio advertisement.

Ho, Ho, Ho

Adding Santa’s jolly old voice to radio jingles for holiday advertising might seem cliche, but it works every time. It’s a practical and obvious way to encourage listeners to get into the holiday spirit.

Handbells and Chimes

“Ding, dong! Ding, dong!”

You’ll hear this unmistakable Christmas sound on the iconic Hershey’s Kiss commercial. Handbells are also an essential feature of Paul McCartney’s Simply Having a Wonderful Christmastime.

Listen carefully, and you’ll start to hear handbells in many of the most popular holiday tunes.

Children’s Choirs

The sweet, innocent, and pure sound of children singing is the perfect partner for a holiday radio jingle. Check out The Christmas Cannon by Trans Siberian Orchestra for a great example of what can be achieved

How to Make the Best Holiday Radio Jingles

The pros at Killer Spots Agency can help you create that oh-so-perfect mix for your holiday radio jingle. Your jingle will be 100% custom created and 100% yours. We also offer web design, social media management, and SEO services to really get your message out to the right audience.

A Step-by-Step Guide to How Radio Jingles Are Made

Radio jingles are an iconic staple of advertising. They’ve been around since the beginning of radio, and always leave potential customers with a catchy tune in their head.

But there’s a lot that goes into making a good radio jingle besides a catchy tune. If you’ve ever found yourself wondering how radio jingles are made, you’ve come to the right place.

We’ve put together a detailed guide that goes through the radio jingle process from inception to airwaves. If you’d like to learn more, keep reading!

History Of Radio Jingles

While radio technology had developed in the late 19th century, it was not until the turn of the 20th that it began to catch on with the public.

Starting around 1905, commercially-available radios were available for purchase. By 1920, radios were fairly common household items.

At this time, they were primarily used for news reports. The widespread commercial use of radio had still yet to be explored.

In 1926, General Mills was credited with creating the first radio jingle for their Wheaties cereal. It aired on Christmas Eve in the Minneapolis-St Paul area.

General Mills noticed something interesting: their sales skyrocketed, but only in the Twin Cities area. The jingle was successful as an advertising tactic, so they began broadcasting it in other areas, and sales followed.

The rest, as they say, is history. The use of radio jingles skyrocketed shortly afterward and became a staple of radio for decades to come.

Interestingly, it’s not just companies that use radio jingles to advertise. Each radio station call sign (the 4-letter combination given to each station) has its own unique jingle, even today.

How Radio Jingles Are Made

Some people think that jingles are recorded in-house or at the radio station itself. But there is actually an entire industry that revolves around the creation of radio jingles.

Writing, recording, and producing a radio jingle is a specialized skill set that only a few professionals are really skilled in.

If you’re looking for a radio jingle for your business, make sure that you go with the pros. A bad jingle may be memorable for the wrong reasons.

Figuring out a Target Audience

The part of how radio jingles are made is identifying who your customers are. Think of your jingle as a company’s audio logo. It forms a crucial part of a brand’s identity.

Identifying your customer base will ensure that you are getting your jingle played on the right stations at the right time. If you’re a hip young company, you may not want to air your jingle during a late-night talk radio show.

It will also help you to set the tone of your jingle. While all jingles are catchy, the instrumentation and vocals can communicate a wide range of “personalities” to your potential customers.

Writing a Hook/Catchphrase

Usually, the first part of making radio jingles is writing the hook. These are the words and melody that make up the vocal part of the jingle.

This is a lot harder than it seems. You have to convey the entire message of your jingle with just a few notes and words.

Think about one of the most well-known jingles in the world: McDonald’s. You don’t even have to hear it without “I’m Lovin’ It” popping into your head.

That’s the power of a good hook. It’s simple, easy to remember, and catchy. This should encompass what your company is about.

If you have a tagline, you might already have a catchy hook. All you need is a melody to go with it.

Typically, professional jingle writers are your best bet for crafting the perfect catchy hook.

Composing the Music

After the main hook is written, the rest of the score has to be filled in. This is very dependent on the overall tone of your jingles for the radio.

You wouldn’t want to pair old-timey orchestral instrumentation with a poppy, bright jingle. The instrumentals should match the tone and “vibe” of the melody.

Instrumentation is written out for each instrument that will be recorded. This includes guitar, bass, drums, keys, and other instruments.

A professional composer should be used at this point. If you are using studio musicians, you need the sheet music to be readable.

Some professional jingle writers can also write all of the instruments in a digital audio workstation. This can save you time and money on recording in a full studio with a band.

Booking the Studio

Regardless of whether you choose a full band or to just record vocals, you will need to book a recording studio.

It is important not to skimp on this step. A high-quality recording in a dedicated studio space will sound better and be much easier to mix and master later.

Generally, studio time for radio jingles is not as extensive as recording a music album.

However, you need to budget time for multiple takes. Vocalists often do upwards of fifty takes in the studio to get the perfect one. Live musicians will also need time to do several takes.

Make sure that the audio engineer you work with knows what format your recordings need to be in. This is something you should consult with your mixing engineer with.

They may want stems or full tracks. There is also the question of format, which can vary from studio to studio.

Finding Musicians

If you are using live instruments for recording radio jingles, you are going to be in the market for studio musicians.

Studio musicians are dedicated professionals who are trained to learn music that other people have written and play it for recording.

They will be much more efficient and easier to work with than just hiring random musicians off of Craigslist.

Most studio musicians will bring their own gear, although some studios have plenty of gear for use as well.

Make sure that the musicians fit the jingle’s sound. Ensure that they have quality sheet music or charts to work off of. This will make the recording process go much smoother.

Finding Vocalists

Finding an experienced jingle singer is probably the most important part of the recording process.

Different vocalists have different styles and vocal qualities. Most professional jingle singers will have portfolios available of past work, so make sure they will fit the sound.

If the jingle ad also has a voice-over, think about hiring a separate narrator. Usually, narrators are a separate specialty from jingle singers.

Recording Process

Once everyone is in the studio, it is a matter of setting up microphones and recording the tracks.

Generally, the musicians will track first, and then the vocalists will add their work on top.

At this point, lean on the expertise of the jingle writer who will be producing the session, and the audio engineer who records it.

They will be able to pull out the best performances from the musicians and vocalists.

As mentioned, the recording process may take several hours, even with an experienced team. This is crucial for getting the best results for a jingle.

The recording studio session is a key part of how radio jingles are made. Make sure that expectations are clear and that everything is planned in advance. A smooth session is the best session.

Mixing and Mastering

After the tracks are recorded, your jingle enters the mixing phase. This is where your jingle producer or an experienced mixing engineer will treat the tracks with some studio magic and expertise.

Even the best raw recordings in the world will still need to be mixed, so this step should not be rushed. A good mix will ensure that every part sounds good and that the overall sound is perfectly balanced.

After the initial mixing is finished, your jingle will be mastered. Mastering is a special process that balances the mix to sound good on all kinds of sound systems including car stereos and cheap earbuds.

At the end of this process, you will generally receive multiple versions of your jingle.

It is not uncommon to get a full package: acapella vocals, instrumentals, a full radio spot, and just the hook. Each track will be mixed and mastered perfectly and be ready to send to the radio stations for use.

Using Your Jingle

After you get your masters back, you will need to send them to the radio stations in the markets you are targeting.

This involves paying the station an advertising fee in order to have your jingle played. Some stations will charge by length, while others will charge per play.

Generally, you own all of the licensing rights to your jingle after the recording process is finished.

Some jingle producers will ask for a cut of the profits, while others offer all-inclusive packages. Make sure to check beforehand.

In addition to radio play, you can also use your jingle in TV commercials and online streaming platforms. This will really help you get your money’s worth out of your jingle!

What Makes a Good Radio Jingle?

Obviously, there is quite a bit of work and expertise that goes into how radio jingles are made.

If you want the best radio jingle possible, you’ll want to go with a professional.

Luckily, we offer a whole host of advertising services, including the best award-winning jingle writing and production in the business.

Check out our list of services, and please feel free to contact us at 1-800-639-9728.

Top 10 Radio Ad Script Examples

While some question radio’s influence on the market, it remains a powerful communication and marketing medium. According to statistics from a recent survey, 244.5 million people listen to radio stations each month.

Out of these, 92% listen over airwaves live while the rest use online radio. Seeing as the radio will continue to dominate the years to come, it seems automatic to advertise through the platform.

Well, not so fast because there are thousands of brands all competing for the same consumer attention. To stand out, you’ll not only need a consistent campaign but a perfect radio ad script as well.

Below is a run-down of the top radio ad script examples that produced incredible results for their companies.

1. Marmite, “The Mondays”

Adam & Eve/ DDB went over and beyond to provide one of the best radio ads of all time. The script? It was written by the two talented creatives Ben Stilitz and Colin Booth, in early 2016 before the campaign aired later that year.

Unlike most radio ad script examples, this one uniquely highlights the consumers’ problem and then presents the advertiser as an instant solution. This is all through an empathetic tone to tell the listener they’re together with them. The radio ad script example goes like this:

“Are you having a case of the Mondays? Do you experience a once-a-week sore personality, swollen mood, or inflamed temper? The Maritime on toast for breakfast could be what you need. Its anecdotally proven to help families smash through the start of their week. To report a case of Monday’s call the Maritime helpline. Hate Mondays, Love Marmite.”

Regardless of public opinion, Marmite “The Monday’s” will go down as one of the best radio ads. Because of the excellent work, the script won the Ariel Awards for best radio ad in 2016.

2. Dove “Self Conscious”

In 2005, Dove, one of America’s pioneer personal care brands, launched a radio advertising campaign to improve how women see themselves. The results were spectacular since many women became more confident in their natural look after.

The brains behind this successful radio ad script example are Samuel Lotze and Miguel Nunes, who put it this way:

“The more someone makes you think about your body, the harder it becomes to ignore. Your tongue, for example. Normally, you hardly notice it’s there, but now I’ve mentioned it, you can feel your tongue pushing against your lower front teeth. You notice your tongue feels a little too long for your mouth, and then you constantly move it about.”

“A few seconds ago, you hardly noticed your tongue, and now you can’t stop thinking about it. Now imagine the hundreds of messages girls are exposed to daily, subtly changing how they think about their bodies.

See how you can help at selfesteem.dove.co.uk. Dove. Be your beautiful self.”

The sub-conscious tour of this radio, as the script takes you through, is well-thought. Plus, the call to action at the end is clear, which makes it one of the greats.

3. Radio Center “See Radio Differently”

Radio-center released the “see radio differently” campaign in 2016. Created by Yan Elliot, this radio script changed people’s perception of radio and its marketing potential.

While there have been different ads to date, all with different scripts, this is an example of the script that stood out most:

“Announcing a technological breakthrough. A marketing tool so immediate that your message could reach the nation at the speed of sound. Okay, look, it’s radio. Yes, radio. And because it’s so simple to make, you can write a brilliant ad today, record it in the morning and be on air by the evening. Don’t worry, you can still sound fussy. See radio differently at radiocenter.org.”

This is one of the high-performing radio ad scripts to date. It has everything from humor to sarcasm that brings out the fun side of the radio.

4. McDonald’s “Driver”

McDonald’s is one of the heavy radio advertising brands today, with each ad not beyond a 15-second radio script. But, in their latest radio script, by Graham Lakeland and Richard Robinson, McDonald’s use the power of curiosity in their ad.

The script goes this way: Background voice:” Okay, Sophie, if you could turn left here, please. Mirror, signal, and maneuver. Now slow down and come to a complete stop.”

Girl voice: “Is this okay?” Background voice: “Good and apply the handbrake, now window down.” McDonald’s representative: “Morning, can I take your order?” Background voice: “I’ll have a bacon roll, please.

Give in the delicious bacon roll from McDonald’s. Three rations of delicious bacon in a soft white roll with either ketchup or sauce.”

While it’s purely a promotional ad, they put it in such a way as to hook and keep your mind till the end.

5. Waitrose “We’re Leaving”

Radio advertising isn’t all about marketing. In some cases, like with Waitrose’s “We’re Leaving” campaign, it’s to send a message.

After Waitrose and Ocado ended their nine-year working relationship, Waitrose used a radio ad to inform its consumers of the break. Here’s how the 10-minute radio ad script example looked like:

“Hi Ocado, it’s Waitrose. Listen, it’s been fun, but we’re leaving, and we’re taking the Kiowa. You know, the love-life multi-seeded Kiowa and our essential extra Macheda number one fair trade coffee and dutchy organic broccoli.

We should probably throw in our avocados cherry and smoked salmon and Scottish fish fingers. Oh!, and we mustn’t forget our fresh essentials. Voicemail full.”

“On the first of September, we’re partying ways with Ocado. So if you’re looking for Waitrose branded products, the only place to find them is in our stores or Waitrose.com”

6. 2 Hiscox Business Insurance ‘Synth’

This ad script by Alex Grieve and Adrian Rossi produced great results and was among the best in 2018. Hiscox highlighted the problems in the cyber world and how it can provide a solution for them through live tracking.

This is how the radio ad script sounds:

“Malware, phishing, identity theft. Every day, cybercrime is getting cleverer, with criminals deploying new techniques that could damage your business. For example, this ad has been voiced by me, a professional actress, and a synthesized AI copy. Could you tell who was which?”

“At Hiscox, it’s this type of threat we make it our business to know. That’s why our Specialist Business Insurance helps you stay one step ahead of cybercrime. To find out more and to see what lines were real, go to Hiscox.co.uk/onestepahead. Hiscox. Ever onwards.”

7. Morrisons “Feeding the Nation

The fourth-largest supermarket chain in the United States of America did an excellent job in reassuring all citizens during a confusing and stressful time. The script narrated how the supermarket services were to occur in chronological order.

To be precise, the radio ad script read something like:

“At Morrisons, on Tuesday the fourteenth of April, our stores will open earlier. Some days won’t change, but Monday to Saturday it’ll be 6 am – 7 am for NHS workers, 7 am – 8 pm for everyone else.

A whole extra hour! Morrisons feeding the nation. It’s more than our job. Majority of stores, check Morrisons.com/storefiner for your local hours.”

8. Disney+

As more and more people spent more time indoors, Disney took the opportunity to advocate for entertainment as a way to keep busy or distracted. Last year, this radio ad launched back in March had Disney make a big comeback in the entertainment scene.

The short adscript read:

“Disney invites you to test your Disney and Pixar knowledge. See how many of these iconic movies you can name” (a list of movie trailers appears for you to name). Whatever your score, now you can relive those moments and discover many more. With all the best Disney and Pixar movies. All these at $5.99 a month. Disney+. 18+ subscription required T & Cs apply.”

9. Just Eat

Just Eat, the global online food delivery marketplace that connects consumers to restaurants, revamped its identity via radio advertisement. The campaign dubbed “Just Eat” was popularized by Snoop Dog doing a jingle of the slogan.

While much of the ad is a song, Snoop does an excellent job of mentioning some of the food products Just Eat deal with. For this reason, it’s one of the top radio ad script examples in 2021.

10. Government Coronavirus Message

The Federal government, through radio stations, issued public awareness campaigns throughout 2020. These carefully written ad scripts helped the nation keep up with ever-changing policies and regulations. It went like this:

“This is an important update from the government about Coronavirus. We all need to stay alert to control the virus and reduce the risk of infection. Staying late means you must stay at home as much as possible, work from home if you can.

Besides, limit contact with others. Keep your distance if you go out. Wash your hands regularly. Do not leave home if you or anyone in your house has symptoms. Stay alert. Control the virus. Save lives.”

Best Radio ad Scripts 2021

This is the list of top 10 radio ad script examples. While it’s not definitive, as others could potentially make a list as well, it summarizes which radio ads have had the most impact.

If you’d like to book an ad slot for your campaign or just need help writing an ad script, contact us by visiting our website for more information.

Top 10 Radio Jingles in 2021

With marketing strategies becoming outdated almost immediately after they pop up, radio jingles have withstood the test of time. Ever since1926, when the concept first came to light, radio advertising jingles have been central to marketing campaigns.

But don’t mistake jingles for slogans or a song with the company name or motto, though. The best marketing jingles create brand awareness by staying in the listener’s head long after hearing them.

Out of all the radio jingles ever produced, these ten are the most effective marketing and are worth recognition in 2021.

1. Oscar Mayer, “I Wish I Was an Oscar Mayer Weiner”

The Oscar Mayer Weiner jingle is one of the old radio station jingles from 1965. It was part of a nationwide campaign to market the franchise hotdogs to as many people as possible. Written by Richard Tentlage, the tune became an instant hit among kids and adults at the time.

While the jingle was only in audio format when airing for the first time, its huge success led to the production of a TV commercial. Today, the video has over a million views on YouTube, and even the current generation knows it word for word.

There have been remixes of the Oscar Mayer jingle over the years. One performed by a metal band, the other by a barbershop quartet, and even a singing parrot. Either way, the “I wish I was an Oscar Mayer Weiner” jingle continues to dominate the minds of all its listeners.

2. McDonalds, “I’m Lovin It”

During the early 2000s when McDonald’s stock was plummeting there was a re-think of their marketing strategy. In 2003 they had Tom Batoy and Frank Tortora to help them develop a radio jingle that would change the company’s fortunes and their lives.

After the jingle first aired, people couldn’t stop singing the lyrics – “ba-da-ba-baa-baa,” and the jingle became an instant hit. The fact that Justin Timberlake and Pharell Williams, two pop icons hopped on the track fueled its popularity massively.

And although the campaign was to last two years only, the jingle still dominates the airwaves and people’s minds. By 2020, this jingle was in 11 different languages, with five different commercial videos created around it.

3. Kit Kat, “Give Me a Break”

Kit Kat, the popular milk chocolate manufacturing company was not so famous until the release of this jingle. According to Michael A Lavine, one of the writers of the jingle lyrics, “Give me a Break” was to be a backup in case the main jingle flopped, but it ended up standing out more among audiences.

“Give me a break, give me a break, break me a piece of that kit kat bar,” as the lyrics suggest has had people eating kit kat all over America. Even though the original radio ad has undergone modification with celebrities like Chance the Rapper coming in, the slogan remains the same.

Considering the jingle first debuted in 1986, and 564 Kit Kat are consumed each second worldwide, it’s clear that this marketing jingle continues to deliver.

4. Band-Aid, “I’m Stuck on a Band-Aid”

” I am stuck on a Band-Aid because a Band-Aid is stuck on me” are the lyrics to this famous jingle. It was written by Barry Manilow, who is popular for several hit jingles, including the brains behind state farms jingle “like a good neighbor” in 1975.

After partnering with Johnson & Johnson to come up with this masterpiece, both parties benefited from its release. The giant band-aid supplier sold more band-aids than ever before, and barry won the Young & Rubicam a CILO award for the song in 1976.

While there are other marketing campaigns, including the current one featuring a ballet dancer who uses a band-aid to stitch up her feet after a performance with the slogan “Stick With It,” none has come close to matching the band-aid anthem.

It shouldn’t be a surprise that the company earned 247.5 million in revenue during the 2017 year calendar.

5. “I Don’t Want to Grow Up, I’m a Toys-R-Us Kid”

Toys R Us, the famous kids’ toy company released this jingle as a radio advertisement in 1982. Written by best-selling author James Patterson in collaboration with Linda Kaplan, the jingle is among the widely recognized to date.

The theme of the jingle begins with kids playing with different toys from the company while singing the song. I Don’t Want To Grow Up, I’m a Toys R Us kid. The video creatively portrays video games, bikes, trains, and even teddy bears without seeming too salesly.

Whether you’re a child or an adult, this jingle makes you feel like never growing up because of the comfort of toys. The tune recurs in your mind for quite some time and those who hear it, still remember the song days or weeks after.

What’s more, since the company almost closed its door in 2017, it re-took this slogan as their main advertisement to boost their sales, which worked.

6. State Farm, “Like a Good Neighbor, State Farm is There”

State Farm is one of the leading insurance providers in the country, thanks to a successful marketing campaign. The driving force behind it? That’s right, the radio ad Like a Good Neighbor, State Farm is there”.

The slogan, first released in 1971 as part of the insurance initial marketing campaign, turned out to be the key to people’s hearts and pockets. It depicts the various challenges people experience while at home and how insurance can help solve these problems.

While there have been different versions of the jingle throughout the years, including one in 2010 and more recently last year, all versions maintain the melody.

State Farm has undoubtedly reaped big for 30 years from jingle, and nothing current seems to suggest it will stop anytime soon.

7. Huggies, “I’m a Big Kid Now”

Huggies Pull-ups are a popular diaper option and at one point overtaken pampers as the market commander. This is thanks to the I’m a Big Kid Now audio that was played in almost every jingle radio station nationwide after its release.

Produced in 1990, the jingle has taken many other forms since, but the core message of I’m a Big Kid Now remains. In the latest Huggies advertisement, a child confidently sings the song I’m a big kid now to their mom as they use the potty.

Currently, Huggies Pull-ups owns about 22% of the diaper market share and is synonymous with this famous radio jingle. And while there may be other jingle campaigns to come, few will match the clout this slogan continues to bring the brand even today.

8. Alka Seltzer, “Plop Plop, Fizz Fizz”

The Alka Seltzer jingle was created in the 50s but didn’t air until the mid-’70s. When the company first started, it advocated using one tablet instead of two to treat stomach illnesses. But as they would quickly realize, this was a catastrophe for disaster.

Many people who consumed the tablet for their stomach irritation problems still experienced the problem later. This forced a re-think, and doctors recommended users take two tablets instead of one at a go for the medication to work.

To popularize this finding, the company launched the Plop Plop, Fizz Fizz campaign that aimed to educate the consumer about usage. It depicts the sound of two tablets landing in a cup of water, and then producing the fizzing sound – thus Plop Plop, Fizz Fizz.

The jingle marked 75 years this year, and Alka Seltzer celebrated the jingle as one of their best in history and held a contest in honor.

9. Folgers, “The Best Part of Waking Up”

For over 30 years, Folgers, one of the leading coffee makers in the country used this tune in their radio advertisements. The song first debuted in jingle radio stations as audio in the late 1950s before the TV commercial appeared in 1984.

Written by the talented Leslie Pearl, the composition has a cover in almost every music genre you can think of. From country to gospel, R&B, folk, Celtic, and even jazz with superstars like Rockapella, Aretha Franklin in the remixes.

While the jingle earns hefty royalties to date, Folgers decided to auction it up to the highest bidder after three decades of dominance. It is yet to be seen what the current owner will make from the jingle, but one thing is for sure, The Best Part of Waking Up lives in our minds.

10. Meow Mix

Meow Mix is a creative jingle created by Tom McFaul in 1974 to popularize Ralton Purina cat food products. The video typically shows cats enjoying their food while another sings along to the tune before ending with the slogan – “Tastes so good, cats ask for it by the name.”

After 20 years of using the jingle in different commercials but maintaining the original melody, the company decided to retire the song. However, due to market demand, they have since relaunched and dubbed it Meow Re-Mix.

The Best Radio Jingles in 2021

These are the top ten radio jingles in 2021. Some are more recent, while others are slightly older. However, all have had an impact on the minds of individuals across the country and world.

There’s no denying it, jingles are still a large part of marketing, and companies could do better if they utilize them well.

8 Radio Advertisement Script Examples

Marketers always seem ready to hail the death of an old medium. For instance, how many headlines have you seen heralding the death of print media, or the death of email?

The same thing is true if you want to write a radio advertisement. You may be greeted with scorn—who listens to the radio anymore?

Turns out, quite a lot of people do! Everyone hasn’t turned to streaming services for their favorite car ride jams.

That’s why high-quality radio advertisement scripts are so important. You need something that sticks in the listener’s brain. However, you want to make sure your ad isn’t cheesy or annoying—that could ensure your listener will remember you for all the wrong reasons!

1. Make it Empathetic

There are a few tenets of copywriting that make a good radio advertisement script. We’ve all heard it said—people won’t remember what you do. Instead, they’ll remember how you made them feel.

The same is true for radio advertisements. When crafting copy for a radio ad script, you’re working at an automatic disadvantage. When someone’s driving, they can’t stop to scribble down your company name.

They can’t take notes on their phone or Google you immediately. You’re relying on their memory.

What does that mean for you? Your radio ad script has to make them feel something.

Take this example, for instance. “My child was diagnosed with brain cancer. Thanks to generous donations made to Shriner’s Hospital, she gets to start school today.”

No one likes to picture a child with brain cancer. It’s horrible for anyone, but especially for someone so young. You’re likely to remember that ad, even if you don’t know anyone with brain cancer, or have never heard of Shriner’s.

2. Keep It Simple

As mentioned above, you’re working with a time crunch. You’re paying for every second of air time that you get, and you need to cram your message into a short time slot.

This requires crystal-clear messaging. There’s no room for fluff or vague verbiage. Picture this example.

“If you’re craving that childhood nostalgia with a fun fall flavor, stop by our San Francisco location on 25th and Elm, and pick up a pumpkin pie for 25% during the month of October.

There’s no room for confusion. The product being sold, the location, and the duration of the offer are clear. This ensures that people know exactly what they have to do. This leads to our next tip, which is clarifying the CTA.

3. Polish Your CTA

People need a few pieces of information to take action on an offer. They need to know what the offer is, why it matters/why it’s such a good deal, and how to access this deal.

That’s why the voice on the radio tends to repeat links, phone numbers, and addresses more than once. It’s a way to clarify the CTA and make it settle in your brain so you can look it up later.

Make sure your CTA is as clear as possible. In the above example, the example could be trimmed. “Want a pumpkin pie for 25% off? Stop by our San Francisco location during the month of October.”

This streamlined option helps people remember the facts, and nothing else.

4. Pick the Mood

Do you have music playing in the background? What tone does the announcer take when reading your radio ad script? What is the verbiage?

Marketing is all about making people feel a certain way. Manipulating their emotions to a certain end is what advertising is all about.

When writing your radio advertisement, it’s not enough to just make people feel something. You need to know what mood you’re aiming for.

For instance, if you write an ad for Christmas decorations, you may want to use nostalgic music and slower speech. Many people hate the rushed commercialism that Christmas centers around, and taking the alternate approach will help you stand out.

“Making memories with the kids is what the holidays are all about. Stop by with your little one to check out our sled sale.”

This type of verbiage evokes nostalgia, puts the focus on family, and sets a peaceful mood that may work amid the rush of holiday advertising.

5. Avoid Boilerplate

At this point, listeners have heard it all. They see millions of advertisements in a given year. From their Instagram feed to TV commercials, they have layers upon layers of marketing jargon packed into their brains.

This means they can spot fake boilerplate from a mile away. Our brains are so used to the patterns of advertising jargon that your advertisement will slip through the cracks if it’s not unique. It will just become more white noise within the brain.

That’s not what you want. Take the time to work through many iterations of your radio ad script. Use all the tools in the English language, such as alliteration, repetition, and onomatopoeia, to make your words stick.

Here’s an example: “Struggling to get home for the holidays? Our cheap flights get you home while giving your wallet a break.”

This version is more creative than another iteration, which might read like: “Looking for flights? Visit us online.” That terminology could apply to any airline these days.

6. Tell A Story

When you’re looking at radio ad script examples, you may think there’s no room for storytelling. A radio advertisement is bare-bones copy, without time for much more.

However, humans are hardwired to pay attention to stories. Remember the above example, about donating to Shriner’s to help children with brain cancer? That was a two-sentence story.

It has all the primary elements of a story. There’s tragedy and an inciting incident of a child developing brain cancer. There’s an implied problem–a lack of affordable healthcare. There’s a challenge–finding healthcare for a child with brain cancer.

The solution is donations and the kindness of Shriner’s hospital. And the happy ending is a child growing up to do normal activities, like ride a bike or go to school.

Here’s another example with an extended story. “At Shriner’s Hospital, we take care of anyone who needs it. One of our patients, Jane Doe, needed help when she received a diagnosis for Scheuermann’s kyphosis. Her parents couldn’t afford treatment, but she needed help. Shriner’s stepped in—and now Jane is able to move pain-free.”

This provides a very brief storyline for the listener’s brain to follow.

7. Embrace the Jingle

Radio jingles often get a bad rap. It’s because they’re usually cheesy and inherently easy to make fun of.

These days, a radio jingle can turn into a viral meme within a day. That’s a lot of pressure when you’re sitting down to write a jingle!

Focus on the mood you’re going for, and take the time to listen to other jingles. How do they sound, and how does that sound change depending on the demographic they’re trying to target?

If you’re trying to sell your product to teenagers, try to evoke the sounds of what they’re listening to anyway. Of course, you should never plagiarize or try to sound like another artist!

You’re not trying to sound like Taylor Swift, or Billie Eilish, or any other global superstar. You’re trying to nail the same emotion they capture in their songs if that’s what your target demographic is listening to.

When writing a jingle, you should also know that you aren’t writing an opera. This is not the place for grand emotion or musical swells.

Instead, you should embrace the nature of the genre. Go with cheesy alliteration and fun verbiage. That’s what makes it a jingle!

Repetition is also a big part of the jingle. That’s what makes it an earworm that sticks in people’s minds, even when they would rather it didn’t.

“Just keep running and running and running … ” Did you recognize the similarities to the Energizer Bunny jingle? This iteration is a callback to a famous jingle, but unique enough to fit an ad for a pair of running shoes, for instance.

8. Utilize Customer Testimonials

Like we’ve emphasized before in these radio ad script examples, this is precious little time to waste. You won’t be able to read full testimonials on-air, in most cases. And you won’t want to waste your air time like that either.

Instead, make references. “We’ve received five thousand five star reviews in the past ten years.” This type of track record should always be included in any radio ad that wants to establish your credibility as a company.

Writing A Radio Advertisement

As evidenced in these radio advertisement examples, a lot of time and effort goes into a simple radio ad script! However, when the calls, purchases, and visits start rolling in, all that effort will eventually pay off.

If you want help with voiceovers, radio ad production, jingle production, or other production elements, we can help! Contact us today. We’re excited to get started on your project.