Why Social Media Advertising Is Vital and Tips for Success

social media marketing

Social media has become an integral part of daily human lives, with billions of people across the globe using platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with each other. 

This massive audience makes social media an attractive platform for businesses to advertise their products and services. In this article, we will explore the top reasons why you should advertise on social media, along with some pro tips to help you achieve success.

Reach a Massive Audience

The primary reason to advertise on social media is the massive audience that these platforms offer. Facebook alone has over 2.9 billion active users, while Instagram has over 2 billion. This means that you can reach a large number of people with your ads, increasing your brand awareness and potential customer base.

Pro Tip: Narrow your target audience by using social media advertising tools to select demographics, interests, and behaviors. This will ensure that your ads are seen by people who are most likely to be interested in your products or services.

Cost-Effective Advertising

Advertising on social media is also cost-effective compared to traditional forms of advertising like print or TV commercials. You can set a budget for your ads and pay only for the clicks or impressions that a particular ad receives. Additionally, social media advertising tools allow you to track your ad performance in real time, so you can adjust your budget and targeting as needed.

Pro Tip: Use retargeting ads to show your ads to users who have already shown an interest in your products or services. This is a cost-effective way to maximize your advertising spend and increase conversions.

Build Brand Awareness

Social media advertising is an effective way to build brand awareness and increase brand recognition. By consistently showing up in users’ feeds, your brand will become more familiar to them, even if they don’t click on your ad right away. This increases credibility and trust, which can translate into more sales over time.

Pro Tip: Use eye-catching visuals and messaging that align with your brand voice and values to make your ads stand out and be memorable to your target audience.

Drive Website Traffic

Social media advertising can also be used to drive traffic to your website. By including a call-to-action (CTA) in your ad, you can encourage users to click through to your website, where they can learn more about your products or services and make a purchase.

Pro Tip: Create a specific landing page on your website for users who click through from your social media ads. This landing page should be tailored to the ad’s messaging and offer, making it more likely that users will convert.

Stay Competitive

Finally, advertising on social media is essential to staying competitive in today’s digital landscape. With so many businesses vying for consumers’ attention online, it’s crucial to have a presence on social media and use it to promote your brand.

Pro Tip: Monitor your competitors’ social media ads and use them as inspiration for your own campaigns. Look for ways to differentiate your brand and stand out from the crowd.

Closing Thoughts

In conclusion, social media advertising is a powerful tool for businesses to reach a massive audience, build brand awareness, drive website traffic, and stay competitive. By following these pro tips, you can maximize your ad spend and achieve success on social media.

If you need help with social media advertising, turn to KillerSpots Inc. We are a contagiously creative full-service digital marketing agency and production house serving clients worldwide since 1999. Call 800-639-9728 to get the passion and ROI your business demands!

The Power of Jingles in Advertising: Why Is It So Effective?

meeting

Jingles have been an integral part of advertising for decades. They are short, catchy tunes that promote a company’s brand, often accompanied by a memorable slogan. Jingles aim to create an indelible connection between the consumer and the product, making them a powerful tool in the world of advertising.

Let’s dive into the reasons jingles are so effective and continue to dominate the advertising landscape:

1. Emotional Connection

Music has a natural ability to evoke emotions, and jingles are no exception. In fact, jingles are specifically designed to create an emotional response from the audience. When a jingle successfully resonates with a listener, it can create a strong emotional bond between the consumer and the product or brand.

Studies have shown that consumers are more likely to remember and engage with a product if they have an emotional connection to it. Jingles leverage this emotional response to create brand loyalty and encourage repeat purchases, ultimately contributing to the success of a company’s advertising campaign.

2. Memorability

One of the primary goals of advertising is to create a lasting impression on the consumer. Jingles are an incredibly effective way to achieve this goal due to their innate memorability. They use repetition, rhyme, and melody to create a catchy tune that is difficult to forget.

A well-crafted jingle can be recalled by the listener long after the advertisement has ended, ensuring that the product or brand remains at the forefront of their mind. This memorability contributes to brand awareness and can influence purchasing decisions, making jingles a powerful advertising tool.

3. Reinforcement of Brand Identity

Jingles are an excellent way to reinforce a brand’s identity and message. A catchy tune combined with a memorable slogan can effectively communicate the key aspects of a company’s brand, such as its values, target audience, and unique selling points.

By consistently associating a specific jingle with a brand, consumers begin to recognize and associate the tune with the company and its products. This recognition contributes to brand awareness and can help to strengthen the overall brand image in the minds of consumers.

4. Cross-Platform Adaptability

In today’s digital age, advertising campaigns often span multiple platforms, from television and radio to online videos and social media. Jingles are versatile tools that can be easily adapted to fit a variety of formats, making them an ideal choice for multi-platform campaigns.

A well-designed jingle can effectively convey a brand’s message in just a few seconds, making it perfect for short-form media like radio spots and social media ads. Additionally, jingles can be easily integrated into longer advertisements, such as television commercials and online videos, providing a consistent and recognizable auditory cue across all platforms.

5. Nostalgia Factor

Finally, jingles have been a staple of advertising for decades, leading to a strong sense of nostalgia associated with the format. Many consumers fondly remember jingles from their childhood, and this nostalgia can create a powerful emotional connection between the listener and the brand.

Advertisers can capitalize on this nostalgia by creating jingles that evoke a sense of familiarity and comfort. This connection to the past can contribute to brand loyalty and encourage consumers to choose a product or brand based on their positive associations with the jingle.

Conclusion

Jingles continue to be a powerful tool in the world of advertising due to their ability to create emotional connections, foster memorability, reinforce brand identity, adapt to multiple platforms, and evoke nostalgia. By leveraging these strengths, advertisers can develop engaging and memorable campaigns that resonate with consumers and drive brand awareness and sales. The power of jingles should not be underestimated, as they have the potential to leave a lasting impact on the minds of consumers and contribute to the overall success of a company’s marketing efforts.

KillerSpots Inc. is the best digital media advertising agency, offering a whole host of services covering social media to radio production and more to ensure one’s digital marketing needs are fully met. If you want to craft the best jingles for business, work with us today!

Master Radio Advertising: 6 Tips to Make Impactful Commercials

Radio Ads

Radio advertising has been around for almost a century and remains a powerful tool for marketers today. Despite the advent of new media, radio still reaches millions of people every day, and it continues to offer a cost-effective way to promote products and services. 

Creating an effective radio advertisement, however, requires skill and strategy. In this article, we will discuss how to leverage commercials for radio to maximize your marketing efforts.

Understand Your Audience

The first step in creating effective commercials for radio is to understand your audience. Who are you trying to reach? 

What are their needs and interests? What motivates them to buy? 

When you really know your intended audience, you can adjust your message to connect with them better. This will help you create a more effective and persuasive radio ad.

Develop a Strong Message

The next step is to develop a strong message for your radio ad. Your message should be clear, concise, and focused on the benefits of your product or service. 

It should also be memorable and catchy so that it stays with your audience long after they hear the ad. One effective way to develop a strong message is to use storytelling. 

People are naturally drawn to stories, and a well-crafted story can help you connect with your audience on an emotional level.

Write a Script That Speaks to Your Audience

Once you have developed your message, it’s time to write a script that speaks directly to your target audience. Your script should be conversational and engaging to capture listeners’ attention. 

Additionally, it’s vital to utilize clear and simple language, steering clear of specialized terminology or jargon that may perplex your listeners.

Use Sound Effects and Music to Enhance Your Message

Sound effects and music can be powerful tools in radio advertising. They can help you establish an emotional bond with your audience, and they can also help you reinforce your message. 

For example, if you are advertising a product that is designed to help people relax, you might use soft music and calming sound effects to create a sense of tranquility.

Keep Your Message Simple and Focused

In radio advertising, less is often more. You only have a limited amount of time to capture the attention of your audience, so it’s essential to keep your message simple and focused. 

Don’t try to cram too much information into your ad, or your audience may tune out. Instead, focus on one or two key benefits of your product or service, and use examples or stories to illustrate your message.

Test Your Ad Before Launching

Before you launch your radio ad, it’s essential to test it to ensure it’s effective. You can do this by running a focus group or surveying a sample of your target audience. 

This will give you valuable feedback on how your ad is being received, and it will help you make any necessary adjustments before you launch.

Consider Working with a Professional Agency

Creating effective radio ads can be challenging, especially if you don’t have experience in advertising or marketing. Consider partnering with a professional agency that specializes in radio advertising. 

They can help you develop a message that resonates with your audience, write a script that speaks to your target audience, and produce a high-quality ad that captures the attention of listeners.

Conclusion

Creating effective commercials for radio requires an extensive understanding of your audience, a strong message, a well-crafted script, sound effects and music, a simple and focused message, testing, and sometimes the support of a professional agency. Following these guidelines, you can take advantage of radio ad production to maximize your marketing efforts and reach millions of potential customers.

Don’t settle for mediocre marketing results! Choose Killerspots, one of the best digital media advertising agencies with over two decades of experience in radio, jingle, TV and video production, social media, studio rentals, and SEO. 

Our contagiously creative team is dedicated to bringing your vision to life and delivering the ROI your business deserves. Call us today at 800-639-9728 to get started!

The Power of Jingles in Multi-Channel Advertising Campaigns

Male recording a jingle

Have you ever found yourself humming a catchy tune long after seeing a commercial? You may have been the target of a successful jingle. Jingles, those short and memorable tunes used in advertising, have been around for decades and are still popular tool for marketers. But what makes them so effective?

In this article, we will explore the value of jingles in advertising and discuss the benefits they offer to businesses. From increased brand awareness to emotional connections with consumers, jingles are a powerful tool that can help businesses stand out in a crowded market.

What are Jingles?

A jingle is a short, catchy tune or song used in advertising to promote a product or service. Jingles are often used in radio and television commercials but can also be used in other forms of advertising, such as online or billboards. The purpose of a jingle is to create a memorable and positive association with a brand or product.

The Benefits of Using Jingles

Jingles have been used in advertising for decades, and there are several reasons why they are still a popular tool for marketers today. Here are some of the benefits of using jingles in advertising:

1. Increased Brand Awareness

One of the main benefits of using jingles in advertising is that they can help to increase brand awareness. A catchy tune can stick in a person’s head for days or weeks after hearing it. This means that every time they think of the tune, they will also think of the brand that it is associated with.

2. Emotional Connection

Jingles can also help to create an emotional connection with consumers. A well-crafted jingle can evoke feelings of happiness, excitement, or nostalgia. This emotional connection can build brand loyalty and encourage repeat purchases.

3. Uniqueness

Jingles can also help to make a brand stand out from its competitors. A unique and catchy tune can be more memorable than a simple tagline or slogan. This can differentiate a brand from its competitors and make it more special to consumers.

4. Cost-Effective

Jingles can be a cost-effective advertising tool. Once a jingle has been created, it can be used in multiple advertising channels such as radio, television, and online ads. This means brands can get more mileage from their advertising budget by using a jingle.

Examples of Successful Jingles

There have been many successful jingles over the years. Here are a few examples:

1. McDonald’s “I’m Lovin’ It”

The “I’m Lovin’ It” jingle has been used by McDonald’s since 2003. The catchy tune has been used in television commercials, online ads, and even as a ringtone. The jingle has helped to increase brand awareness and create an emotional connection with consumers.

2. Kit Kat “Give Me a Break”

The “Give Me a Break” jingle has been used by Kit Kat since the 1950s. The catchy tune has become synonymous with the brand and has helped to increase brand loyalty.

3. State Farm “Like a Good Neighbor”

State Farm has used the “Like a Good Neighbor” jingle since the 1970s. The catchy tune has helped to create an emotional connection with consumers and increase brand loyalty.

Conclusion

Jingles are a powerful advertising tool that can help to increase brand awareness, create an emotional connection with consumers, differentiate a brand from its competitors, and be cost-effective. Creating a successful jingle takes time and effort, but the benefits can be significant. The next time you hear a catchy tune in a commercial, remember the power of jingles in advertising.

For award-winning jingles and other top-notch advertising services, contact KillerSpots Inc. We are a full-service digital marketing, production, and media agency employing marketing approaches that dynamically adapt to our client’s business. Let’s talk about maximum R.O.I.s; schedule a discovery call today!

Why Jingles Are Essential for Advertising Your Business

In the world of advertising, jingles hold a unique and powerful position. These catchy tunes have been used by businesses for decades to create brand recognition and engage customers. In this article, we will delve into the reasons why jingles are essential for advertising your business and how jingle marketing can lead to increased sales, customer loyalty, and long-term success.

1. The Science Behind Jingles: How They Work on Our Brains

Jingles for business are not just catchy tunes; they are also the product of psychological and neurological processes that make them so effective in capturing attention and evoking emotions. The human brain is wired to respond to music, and jingles tap into this innate capacity by using rhythm, melody, and repetition to create memorable and emotionally charged messages.

Research has shown that music can stimulate the release of dopamine, a neurotransmitter associated with pleasure and reward. This means that a well-crafted jingle can create positive associations with your brand in the minds of potential customers, making them more likely to choose your product or service.

Moreover, the repetitive nature of jingles makes them easy to remember and recall, ensuring that your brand stays top-of-mind for your target audience.

2. Jingles as a Tool for Branding and Differentiation

In today’s crowded marketplace, it is essential for businesses to stand out from the competition. One of the most effective ways to achieve this is through jingle marketing. A well-crafted jingle can serve as a unique identifier for your brand, making it instantly recognizable and setting it apart from competitors.

By creating a distinctive and memorable auditory experience for your customers, jingles can help to reinforce your brand’s identity and values. This can lead to increased brand recall, customer loyalty, and ultimately, higher sales.

3. The Emotional Connection: Engaging Your Customers on a Deeper Level

One of the most significant advantages of using jingles for business is their ability to create an emotional connection with your target audience. Music has a unique capacity to evoke emotions, and a well-crafted jingle can trigger feelings of nostalgia, happiness, or excitement and associate these emotions with your brand.

By engaging your customers on an emotional level, you can foster a deep sense of attachment and loyalty to your brand. This emotional connection is crucial for establishing long-term relationships with your customers and encouraging repeat business.

4. The Versatility of Jingles: Adapting to Various Media Platforms

Another reason why jingles are essential for advertising your business is their versatility. Jingles can be easily adapted to various media platforms, such as radio, television, and online advertisements. This means that you can leverage the power of jingle marketing across multiple channels, increasing your reach and maximizing your return on investment.

In addition, jingles can be easily updated and refreshed to keep your brand relevant and engaging. This adaptability ensures that your jingle marketing efforts remain effective and impactful over time.

Conclusion

Jingles for business are an invaluable tool for advertising and branding in today’s competitive marketplace. By tapping into the psychological and emotional power of music, jingles can create memorable and engaging experiences for your customers, fostering brand recognition, loyalty, and long-term success. Investing in high-quality jingle marketing can set your business apart from the competition, create an emotional connection with your target audience, and leverage the versatility of jingles across various media platforms. So, it’s time to unlock the potential of catchy tunes for your business and watch your brand soar to new heights!

Are you ready to leverage jingle marketing for your business? Then look no further than KillerSpots Inc.! We are the best digital advertising agency that can help you create effective jingles that perfectly represent your brand’s values and message. Don’t miss out on the opportunity to take your business to the next level! Contact us today to schedule a consultation and learn more about how we can help you achieve your business goals!

5 Best Practices in Producing Effective Radio Commercials

holding a radio

Radio commercials are an essential aspect of advertising campaigns for businesses, and their effectiveness depends on various factors. A successful radio commercial can help companies to reach and engage with their target audiences, drive sales, and increase brand awareness. However, it is not an easy feat to produce a compelling radio commercial. Businesses can follow several best practices to create a successful and effective radio commercial.

1. Cast Specific Voice Talents

One of the essential elements of a radio commercial is the voice talent. The voice talent sets the tone and mood for the entire commercial, and choosing the right person for the job is vital. The voice talent should be able to deliver the message in an engaging, persuasive, and memorable way. The voice should be clear and easy to understand, with a tone that matches the brand.

Businesses should look for individuals with experience in radio commercials when considering voice talents. They should also consider the demographics of their target audience and choose a voice talent that fits. Casting a voice talent representing the target audience can help the commercial resonate with them and increase its effectiveness.

2. Direct Voice Talents

Directing voice talent is another crucial element of producing an effective radio commercial. The director should work closely with the voice talent to ensure they deliver the message in the desired tone and mood. The director should give clear instructions on the pace, emphasis, and pronunciation of words to convey the message effectively.

Giving the voice talent enough time to rehearse and practice their lines is also essential. It can help them deliver the message more naturally and with more conviction. The director should also be open to feedback from the voice talent and make adjustments to ensure the commercial’s success.

3. Invest in Producing Sound Quality

The sound quality of a radio commercial is as vital as the message itself. Poor sound quality can detract from the news and make it difficult for the audience to understand. Therefore, investing in producing high-quality sound for the commercial is crucial.

Businesses should consider working with professional sound engineers with experience producing radio commercials. They should also use high-quality equipment and software to record, edit, and mix the audio. Investing in sound quality should make a significant difference.

4. Write Better Scripts

The script is the foundation of a radio commercial, and it is essential to write a script that is engaging, persuasive, and memorable. The hand should be reported to capture the audience’s attention and deliver the message effectively.

Businesses should consider working with professional copywriters with experience writing radio commercials. The copywriter should be able to understand the brand’s messaging and translate it into a compelling script. The script should be concise and to the point, avoiding jargon or technical terms that may be difficult for the audience to understand.

5. Adjust According to Target Audience

The target audience is essential to consider when producing a radio commercial. The commercial should be tailored to the audience’s demographics, interests, and needs. The messaging should resonate with the audience and address their pain points or desires.

Businesses should consider conducting market research to understand their target audience better. They should also test the commercial with a target audience sample to gauge its effectiveness. Adjusting the commercial according to the target audience can help increase its effectiveness and improve its ROI.

Conclusion

An effective radio commercial requires careful planning, execution, and attention to detail. When it comes to advertising on the radio, it is essential to remember that you have a limited amount of time to convey your message to listeners. Therefore, planning and executing your radio commercial is crucial to grab their attention and leave a lasting impression.

Are you looking to take your business to the next level? Look no further than Killerspots! As the best digital media advertising agency in the industry, we specialize in ads in digital marketing, brand marketing agencies, and commercials for radio. Our contagiously creative team has been serving clients worldwide since 1999, and we’re ready to help you achieve the passion and ROI your business demands. So why wait? Give us a call at 800-639-9728 to get started today!

How Catchy Radio Jingles Can Boost Your Advertising Efforts

woman recording a jingle

In the increasingly competitive world of advertising, businesses are constantly looking for ways to make their brand stand out and leave a lasting impression on potential customers. One of the most effective and enduring methods of achieving this is by using catchy radio jingles in advertising campaigns. 

In this article, we’ll explore why radio jingles are so powerful in boosting advertising efforts, and how working with an advertising and branding agency can help create the perfect jingle for your brand.

The Science Behind Earworms: Why Catchy Jingles Stick in Our Minds

A catchy jingle is often referred to as an “earworm” because it burrows into our brains and becomes near impossible to forget. Studies have shown that our brains are wired to remember music more easily than spoken words. One reason for this is that music triggers an emotional response, which helps to create a stronger memory. Additionally, the repetitive nature of jingles, along with their simple, memorable melodies, makes them more likely to stick in our minds.

When a jingle becomes an earworm, it can greatly benefit the brand being advertised. The more a potential customer hears and remembers the jingle, the more likely they are to remember the brand and its products or services. This can lead to increased brand awareness, customer loyalty, and ultimately, sales.

Leverage the Power of Radio: Reach a Wide Audience

Even in the age of ads in digital marketing, radio remains a popular and effective advertising medium. According to a recent Nielsen report, radio reaches 92% of adults in the United States each week. This means that by utilizing radio jingles in your advertising campaign, you have the potential to reach a vast audience.

Moreover, radio listeners tend to be loyal and engaged, often tuning in to their favorite stations daily. This provides advertisers with the opportunity to have their jingle heard repeatedly by the same audience, increasing the likelihood of it becoming an earworm and achieving the desired results.

Stand Out from the Crowd: Differentiate Your Brand

In the crowded marketplace, it’s essential to differentiate your brand from competitors. A catchy radio jingle can help you achieve this by creating a unique auditory experience for listeners. When your jingle plays on the radio, it can immediately grab the attention of listeners and make your brand memorable.

Additionally, a well-crafted jingle can convey your brand’s personality and values, helping to create a strong brand identity. This emotional connection can help to foster customer loyalty and encourage repeat business.

Partner with an Advertising and Branding Agency: Create Your Perfect Jingle

Creating the perfect radio jingle requires a deep understanding of music theory, marketing principles, and the specific needs of your brand. This is why partnering with an experienced advertising and branding agency is essential. These experts can help you create a jingle that is not only catchy but also effectively communicates your brand’s message and values.

An advertising and branding agency will analyze your target audience and industry, helping to develop a jingle that resonates with your potential customers. They will also ensure that your jingle is seamlessly integrated into your wider advertising campaign, including ads in digital marketing, to create a cohesive brand experience.

Conclusion

Catchy radio jingles have stood the test of time as a powerful tool in advertising, helping businesses to increase brand awareness and drive sales. By leveraging the science behind earworms, the wide reach of radio, and the expertise of an advertising and branding agency, you can create a memorable jingle that effectively boosts your advertising efforts. So, if you’re looking to make a lasting impression on your target audience and stand out from the competition, it’s time to consider adding a catchy radio jingle to your advertising arsenal.

If you’re tired of sifting through mediocre advertising agencies, then KillerSpots Inc. is what you need! Our team of creative masterminds specializes in everything from Radio Production to SEO, ensuring that your brand stands out from the crowd. Let us start creating something amazing together! Contact us today and see for yourself why our clients can’t stop raving about our killer work!

The Melodic Magic: The Secrets to a Memorable Jingle

person singing into a mic

Advertising jingles have been a part of marketing strategies for decades. They have the power to capture the attention of consumers and help them remember a brand. A catchy jingle can stay in a person’s mind for a long time, influencing their purchasing decisions. But what makes an effective advertising jingle? In this article, we will discuss the key elements that make an advertising jingle memorable and impactful.

The Power of a Catchy Melody

The most obvious element of an effective advertising jingle is a catchy melody. A memorable melody can stick in the mind of a consumer and create a positive association with a brand. A jingle should be simple and easy to sing along with. It should be catchy enough to stay in the minds of people who hear it, but not so annoying that it becomes irritating. A good melody can also have emotional resonance, creating a positive connection with the listener.

Clear and Memorable Lyrics

Another essential element of an effective advertising jingle is clear and memorable lyrics. A jingle should communicate the brand’s message in a concise and memorable way. The lyrics should be easy to understand and should stick in the mind of the listener. They should be simple enough to be sung along with, but not so simplistic that they are forgettable. A good jingle should also have a clear call to action, encouraging the listener to take a specific action.

Repetition, Repetition, Repetition

A jingle should be repeated enough times to stick in the minds of the listeners. Repetition helps create familiarity and can make a jingle more memorable. It is essential to find the right balance between repetition and overexposure. A jingle that is played too often can become irritating and lead to negative associations with the brand.

Uniqueness and Originality

An effective advertising jingle should stand out from other jingles in the same market and create a positive impression. A unique jingle can help a brand differentiate itself from its competitors and create a lasting impression in the minds of consumers. An original jingle can also generate buzz and social media attention, helping to increase brand awareness.

The Right Tone and Mood

The tone and mood of an advertising jingle can have a significant impact on its effectiveness. A jingle should match the brand’s image and personality. It should create the right emotional response in the listener, whether that be happiness, nostalgia, or excitement. The tone and mood should also fit the product or service being advertised. For example, a children’s toy jingle should be fun and upbeat, while a luxury car jingle should be sophisticated and elegant.

Adaptable and Flexible

An effective advertising jingle should be used in different contexts and adapted for different media channels. A jingle that works well on TV may not work as well on the radio, and vice versa. It is essential to consider the different media channels and how the jingle will be used before creating it. A flexible jingle can also be adapted for different products or services within the same brand, helping to create consistency across different marketing campaigns.

Memorable Branding

Lastly, an effective advertising jingle should have memorable branding. The jingle should be associated with the brand in the minds of consumers. The brand’s name or tagline should be included in the jingle, ensuring that it is remembered along with the melody and lyrics. The branding should be consistent across different marketing channels, creating a cohesive brand identity.

Conclusion

An effective advertising jingle is a combination of many different elements. A catchy melody, clear and memorable lyrics, repetition, uniqueness, tone and mood, adaptability, and memorable branding all contribute to a successful jingle. Creating an effective jingle requires careful consideration of the brand’s image, message, and target audience. With the right jingle, a brand can create a lasting impression in the minds of consumers and increase brand awareness and loyalty.

Transform your brand’s voice and make it unforgettable with KillerSpots, the industry-leading digital marketing agency. Elevate your brand’s image with KillerSpots’ exceptional jingle marketing services and experience the contagious creativity that has made them a trusted, global production house since 1999. Call KillerSpots now at 800-639-9728 to start your jingle marketing journey today!

Radio Jingles: Why They Work and How to Know If You Need It

women listening to the radio

A radio jingle is a short, catchy, and memorable tune used in radio commercials to promote products and services. These powerful marketing tools have effectively grabbed the listener’s attention and created a lasting impression. It can also help your business be unique and increase brand recognition. 

However, it’s not enough to create a catchy tune for the radio. You must also understand its effectiveness and ask yourself if you should compose one. This step will help you and your marketing team maximize your resources and get the best investments. 

If you’re ready to get your song on air, this article will explain why radio jingles work and how to know if they’re the best fit for your marketing strategy. 

How Can Jingles Help Brand Your Business?

Radio jingles are fun and memorable tunes associated with a particular brand. These commercial marketing tools are effective in advertising because they reinforce the brand’s positive qualities, and a study shows that 89% of respondents support that. For instance, Campbell’s soup jingle “Mmmm, Mmmm Good” reminds people of the soup’s delicious taste and brings back memories of childhood comfort.

Why Are Jingles Effective?

Jingles are effective because of repetition and can get stuck in people’s heads. They serve as an “earworm,” and even serious businesses like law firms use them to their advantage. People may remember a jingle for a DUI (driving under the influence) lawyer they’ve heard and potentially hire them to handle the case.

Jingles are also a cost-effective advertising method that can lead to free word-of-mouth promotion. Moreover, they don’t need to be expensive to create and can be budget-sensitive. You can create an effective jingle by hiring an experienced media partner. 

What to Ask Yourself about Radio Jingles

After explaining why you need jingles and how they are effective, here are three questions to ask yourself before launching this commercial on the radio. That way, you’ll avoid wasting resources and maximize your marketing efforts. 

1. Do I Need to Distinguish My Brand? 

If your business struggles to stand out among its competitors, you could stay unique by creating a catchy jingle. For instance, many customers have many options when they need a plumber, but a short but memorable song can help a company stick out in their minds.

When people repeatedly hear a catchy song for a plumber in their area, they’re more likely to remember the brand when they need their services and may even visit the website or call for a quote. That happens because the jingle has helped connect the customer and the brand.

2. Do I Need to Boost Brand Recognition? 

If you’re unconfident about your brand’s prominence, conducting surveys or market research to gather data may be a good idea. After that, you can determine if you should compose a jingle, which can help enhance your brand’s overall recognition by reaching a large audience through radio advertising. 

Although not everyone who hears your song may be interested in your product or service, they’ll eventually remember it when they’re ready to purchase or try it.

3. Does My Company Have a Lot of Regional Competition?

Consider the competition level in your area. Ask yourself if your business faces intense rivalry from numerous small companies or just a couple of big players. Your business already has a significant portion of the market and aims to withstand emerging competition. However, if you’re facing tough regional competition, you must learn to set your brand apart, and you can do so by creating a catchy tune. 

Conclusion

While radio jingles are effective forms of commercials, they only work if they’re catchy and you plan for it properly. You can avoid wasting resources and maximize your investments by educating yourself about its effectiveness and asking the right questions. 

If you need a production team to help your business compose catchy radio commercials, hire KillerSpots, Inc.! We’re a contagiously creative full-serve production house serving clients worldwide since 1999. Call us now, and let’s compose your next big hit!

5 Ways a Jingle Can Be a Business’ Best Marketing Weapon

man listening to the radio

From the iconic McDonald’s “I’m Lovin’ It” tune to the unforgettable Kit Kat “Gimme a Break” melody, jingles have long been a powerful tool in the marketing arsenal of businesses. In an age where businesses are competing for consumer attention more than ever before, a catchy jingle can be the secret weapon that sets a brand apart from the rest.

In this article, we will explore the reasons why a jingle could be your business’ best marketing weapon and how it can help you create a lasting impression on your target audience:

1. Jingles Boost Brand Recall

One of the primary reasons jingles are so effective is that they help in boosting brand recall. A catchy tune can easily get stuck in the listener’s head, making it much more likely for the consumer to remember your business or product when making a purchasing decision. This is known as the “earworm effect,” where a catchy song or melody is difficult to forget and keeps playing in our minds long after we’ve heard it. Jingles take advantage of this phenomenon by embedding your brand’s message in a memorable, catchy tune that will stay with your audience for a long time.

2. Jingles Help Convey Your Brand’s Personality

A jingle is not just a catchy tune; it can also convey your brand’s personality effectively. Whether you want to portray your business as fun, professional, or innovative, a jingle can help you communicate that message to your target audience. By selecting the right music, lyrics, and tone, you can create a jingle that resonates with your audience and helps to establish your brand’s identity.

3. Jingles Connect with Your Audience Emotionally

Music has a profound impact on our emotions, and jingles can tap into that power to create an emotional connection with your audience. A well-crafted jingle can evoke a positive emotional response, such as happiness, excitement, or nostalgia, which can help to create a positive association with your brand. This emotional connection can be incredibly valuable in building customer loyalty and driving repeat business.

4. Jingles Are Versatile and Cost-Effective

Jingles are a versatile marketing tool that can be used across various platforms, such as radio, television, online ads, and even in-store promotions. This means that once you’ve created a great jingle, you can use it in multiple ways to reach a broad audience. Additionally, jingles can be more cost-effective than other forms of advertising, such as visual ads or celebrity endorsements, making them a smart investment for businesses with limited marketing budgets.

5. Jingles Can Create a Sense of Nostalgia

Finally, a well-executed jingle can create a sense of nostalgia for your audience, which is a powerful marketing strategy. Nostalgia evokes positive feelings and can make consumers more likely to have a positive perception of your brand. By creating a jingle that taps into nostalgia, you can build a lasting connection with your audience that will keep them coming back to your business.

Conclusion

All in all, a jingle can be a powerful secret weapon for your business, helping to boost brand recall, convey your brand’s personality, connect with your audience emotionally, and create a sense of nostalgia. By investing in a well-crafted, memorable jingle, you can set your business apart from the competition and create a lasting impression on your target audience. So, if you haven’t considered incorporating a jingle into your marketing strategy, now might be the perfect time to do so!

KillerSpots Inc. is the best digital media advertising agency you can find, offering jingle TV and radio production, social media, studio rentals, and so much more. We are a contagiously creative full-service digital marketing agency and production house serving clients worldwide since 1999. If you are looking for jingle marketing help, work with us today!

7 Reasons Big Businesses Stilll Use Radio Even Today

radio ad

In an era dominated by digital media, radio advertising might seem like a relic from the past. With social media, video platforms, podcasts, and streaming services all vying for consumers’ attention, it’s easy to assume that radio has lost its relevance. However, despite the rise of new media, radio advertising remains a powerful and effective marketing tool for businesses of all sizes, including some of the biggest names in the industry.

Today, we’ll explore the reasons why radio advertising continues to thrive and why it should remain an essential component of your marketing strategy:

1. Radio Reaches a Massive Audience

According to some reports, radio has the highest reach among all media platforms, reaching 92% of adults in the U.S. every week. This translates to over 240 million people who tune in to radio stations on a regular basis. The diverse listener base of radio includes people of all ages, ethnicities, and socioeconomic backgrounds, making it an ideal platform for businesses to reach a broad audience.

2. Radio Ads Are Cost-Effective

Compared to other advertising channels, radio ads are relatively inexpensive to produce and air. This allows businesses to reach a large audience without breaking the bank. Additionally, radio offers a high return on investment (ROI) for advertisers, as studies have shown that every dollar spent on radio advertising generates an average of $12 in sales.

3. Radio Advertising Builds Brand Awareness

Radio’s unique ability to create an emotional connection with listeners makes it an ideal platform for building brand awareness. Through the use of catchy jingles, memorable slogans, and engaging storytelling, radio ads can leave a lasting impression on listeners and effectively communicate a brand’s message.

4. Radio Offers Targeted Advertising Opportunities

Radio stations cater to specific demographics, geographic areas, and interests, making it easy for businesses to target their desired audience. This level of targeting ensures that your advertising dollars are being spent on reaching the right people and getting your message across to those who are most likely to be interested in your product or service.

5. Radio Advertising Is Non-Intrusive

Unlike digital ads that can disrupt a user’s online experience or television commercials that interrupt a program, radio ads are seamlessly woven into the listening experience. As such, listeners are less likely to change the station or skip over an ad, ensuring that your message is heard.

6. Radio Offers a Captive Audience

Many people listen to the radio while commuting, working, or engaging in other activities where their attention is not divided. This captive audience is more likely to listen to and absorb your advertising message, making radio an effective platform for reaching consumers.

7. Radio Advertising Complements Digital Marketing Efforts

Finally, integrating radio advertising into your overall marketing strategy can help amplify your digital marketing efforts. For example, a radio ad can direct listeners to your website or social media channels or encourage them to download your app or subscribe to your podcast. By using radio in conjunction with digital platforms, you can create a cohesive and comprehensive marketing campaign that effectively reaches your target audience.

Conclusion

Despite the rise of digital media, radio advertising remains a powerful and effective tool for businesses of all sizes. With its broad reach, cost-effectiveness, targeted opportunities, and ability to build brand awareness, radio continues to be a valuable marketing asset. If you’re looking to diversify your marketing strategy and reach a captive audience, consider incorporating radio advertising into your marketing mix.

We, Killerspots Inc., are the best digital media advertising agency. We offer jingle production, social media, studio rentals, and more to help businesses boost their ROI. If you are looking for radio ad production to capitalize on radio, work with us today!

TOP 5 REASONS WHY A JINGLE FOR YOUR BUSINESS IS A SMART INVESTMENT

jingles for business

Why Your Business Needs a Jingle: The Benefits of Investing in a Killer Jingle from the Killerspots Agency.

In today’s competitive marketplace, it’s more important than ever for businesses to have a strong and memorable brand identity. And what better way to achieve that than with a catchy and memorable jingle?

At the Killerspots Agency, we specialize in creating top-notch jingles that will help your business stand out from the crowd. But you might be wondering, what are the benefits of investing in a jingle for your business?

  1. Increased Brand Recognition

One of the biggest benefits of a jingle is that it helps increase brand recognition. A jingle is a short, memorable tune that is associated with a brand or product. It’s like a musical logo that sticks in people’s minds, making it more likely that they’ll remember your business when they need the products or services you offer.

  1. Increased Ad Recall

Another benefit of a jingle is that it increases ad recall. A jingle is often used in commercials, and when a jingle is memorable and catchy, it can help people remember the ad and the product or service being advertised.

  1. Increased Emotional Connection

Jingles can also help create an emotional connection with your target audience. A jingle that evokes positive emotions can help create a positive association with your brand, which can lead to increased customer loyalty.

  1. Increased Effectiveness of Advertising

Jingles are also an effective way to grab attention and make your ad more memorable. A jingle can be used to break through the clutter and make your ad stand out, which can lead to increased effectiveness and ROI.

 

  1. Increased Reach

A jingle can also help increase the reach of your advertising. A jingle that is played on the radio, television, or in stores can be heard by a wide audience, which can help increase brand awareness and drive sales.

At the Killerspots Agency, we understand the importance of having a strong and memorable jingle for your business. That’s why we work closely with our clients to understand their unique needs and create a custom jingle that perfectly aligns with their brand and target audience.

We have a team of experienced and talented musicians and sound engineers who will work to create a jingle that is not only memorable but also unique and fitting to your brand. All of our jingles are 100% custom.  Every note and every lyric are completely custom made for each of our clients.  The Killerspots Agency has hundreds of talented voices, some of today’s best musicians and gifted, creative jingle producers on staff to create the perfect, Killer Jingle that engages our clients’ audiences.

We also understand the importance of staying up to date with the latest trends in music and sound, that’s why we use cutting-edge technology and techniques to create jingles that are not only memorable but also sound great and are in sync with today’s audience.

Our team is also experienced in creating jingles for a variety of industries and we have a proven track record of creating jingles that drive results.  Listen to our demo and you’ll hear the Killer difference guaranteed. We also offer jingles in several different languages including, English, Spanish, French and many more.

Don’t let your business get left behind in the competition. Invest in a jingle from the Killerspots Agency and watch your brand recognition, ad recall, emotional connection, and ROI soar.

 

Contact us today to request a free quote on how we can help your business stand out with an original, custom business jingle.

A Guide to Proper SEO Management

SEO management

How often have you visited a website that you found on the second page of Google’s search results? More to the point, how often have you clicked on a page that didn’t even make the top five results? The answer to both these questions is that you probably rarely do. That’s because 32.5% of all Google users just visit the first page offered. Why? Because Google is good at getting it right when it comes to giving their users what they’re looking for. This is where proper SEO management comes in.

To get your website to appear at the top of the search results, you need to use search engine optimization (SEO) to drive users your way.

In this article, we’ll discuss SEO task management and how it can get your site up there in the top spot in the rankings.

What Is SEO Management?

When Google and other search engines such as Bing come to rank your website against other sites, there is a lot that they need to look at. With over 1.7 billion websites out there on the world wide web, working out the order to display them for any given search is no mean feat.

The likes of Google use powerful algorithms that use a number of factors to decide on the order that they are presented. This is where SEO comes in.

SEO is the practice of making your website and content search engine friendly. SEO takes these ranking factors and ensures that your website is performing its best in these areas.

There are several key areas involved in SEO. These include:

  • On-page SEO – This relates directly to the content on your site
  • Off-page SEO – This relates to the measures you take outside of your site to drive traffic
  • Local SEO – These are practices used for driving business websites within your local area
  • Technical SEO – These are the technical aspects of your website and how they can be tweaked to improve your ranking

Let’s take a look at each of these areas in more depth.

On-Page SEO – Content is Everything

The number one reason that people visit your site is because of what is displayed there. Whether your site is there to inform your visitors, or whether you’ve got a product to sell, content is everything.

The effort that you put into creating great content will ultimately lead you to get more visitors. Search engines understand that they need to send their users to the best content possible, so they look for certain factors within the content.

Use Keywords Naturally

Relevance is essential. This is why you need to use relevant keywords within your content. These should be naturally placed and not stuffed. If your content is too keyword heavy, it can make it difficult for visitors to read.

Google knows this, and if you’re stuffing keywords in, then you are very likely to get penalized in the rankings.

Don’t be tempted to try and create your content in a way that the search engines alone will be able to read it. Forcing extra keywords will ultimately cost you in terms of visitors.

Write Longer Informative Content

When Google sends someone to a website, it believes that that site will provide the most relevant information on the specific search topic. This can often mean that users get sent to a site that has lots of content.

Longer articles are able to cover more ground, and if you can create posts on your site that exceed 1,000 words, this will help drive traffic.

What is Off-Page SEO?

Off-page SEO refers to the work that you carry out to drive traffic to your website through external means. This includes link building.

Build Backlinks

You should include internal backlinks in your content. This means that your content should link back to other relevant areas of your website.

Make sure that the links that you use a high-quality. They need to add value and make it easy for your visitors to navigate around your site.

In addition to these internal links, you should also include external links to websites with content that will complement the content you have created. Again, make sure the links are relevant, high-quality, and add value.

When you create content for your site, you’ll want other sites to link back to you. This will tell Google that you’re an authority on the subject. Ideally, these links will come from reputable websites.

Build a relationship with bloggers and influencers. are many sites that will either feature your website or will allow you to create a guest post in which you can include quality backlinks to your site.

Write Meta Descriptions

A meta description is information about your content that shows in the search engine results. Every page should have its own meta description as this will enhance the user experience and let them know that their clicking on the right link for their search query.

Because this is the first thing that many people will see, it needs to be well-written.

Encourage Social Sharing

Although there is no proven link between search rankings and sharing on social media, you should make sure you’re leveraging social sharing on your website.

Sharing all of your content across a range of social media will help to build the reputation of your site and drive traffic.

Include some social sharing buttons on your site and do what you can to get your visitors to share your content.

What is Technical SEO?

It may sound daunting to refer to something as technical SEO, but it shouldn’t be anything to be scared of. Many of the improvements that you can make are quite simple.

Speed Up Your Website

Google understands that when people make searches, that they want their results quickly. For this reason, they always ensure their search results are returned almost instantly. Not bad considering how many sites they’re ranking.

Google also knows that users want to head to a site that works, and that is fast. For this reason, Google will favor sites that load quickly. If your website takes longer than three seconds to load, then you’re at risk of losing your visitors to another site.

For this reason, page load speed is an essential element of SEO and something you need to give serious consideration to.

Use Google’s Page Speed Insights to give you an idea of the speed of your site. By carrying out a full scan on your site, you’ll be able to see where you need to make improvements.

Once you’ve run a speed test, make the necessary changes to your website to help speed it up. This may mean using lazy-load plugins, deleting unused plugins, and compressing images on the site.

Manage Your Local SEO

If you have a business and are reliant on local trade, then you need to optimize your site for local SEO. Local SEO is a surefire way to get your website ranking above everything else on the search engine results page.

Sign up to Google My Business. This free listing service will allow you to claim your business listing and take control of it. From there, you’ll be able to get yourself on the map,

To get the most out of this service, be sure and fill in all of the details. Include photos of your business, your products, and your employees. The more you can include, the better.

Make sure that your name, address, and phone number match across all of your listings and that they match your website. Discrepancies in important information could go against you, and you may end up being penalized in the rankings.

Keeping Up-To-Date With SEO

SEO is an ever-changing field. With changes in technology and shifts in search habits, there will always be tweaks to the way that Google’s algorithms work.

For example, voice search is on the rise. This means that websites should be optimizing their content for smart speakers and artificial intelligence searches.

Keep yourself up-to-date with the shifting trends and make sure that you follow the latest guidelines to optimize your site.

Hire a Professional SEO Management Company

Managing the SEO management of your website is a full-time job. You’ll need to continually tweak and optimize your content to make sure that you’re continually competitive in the search results.

Hiring a professional SEO management company to take care of your SEO needs will mean that your site will always perform to the best of its ability.

Killer Spots provide SEO services that will save you the hard work. Let us take care of your managed SEO needs.

Get in touch today to find out how we can help you improve your search engine ranking.

Why You Need an Integrated Marketing Strategy for Your Car Dealership

integrated marketing strategy

74% of marketers say it’s important to have a cohesive omnichannel experience for customers. In fact, 73% of shoppers use more than one channel during their shopping journey. Let’s say a prospective client finds your car dealership on a search engine like Google. While they’re searching, they find other car dealerships on Google, in an email, on social media, and in YouTube video. Chances are, they’re more likely to remember the brands they see over and over again. A successful digital marketing strategy requires more than one tactic. With an integrated marketing strategy, you can attract more leads and boost your business.

Keep reading to discover the top benefits of developing an integrated marketing approach.

1. Build Brand Visibility and Trust

If people don’t know who you are, what reason do they have to choose your dealership over someone else’s? It can take five to seven impressions before you can develop even a little brand awareness. However, your brand has to appear consistent each time.

Otherwise, potential buyers might think you’re someone else.

An integrated marketing strategy will unite all of your efforts under the same umbrella. The more often customers see your brand, the more brand awareness you’ll develop. As you appear in front of more people, more often, they’ll begin recognizing your brand.

It’s important to make sure your brand appears the same across every marketing channel. Make sure your colors, fonts, imagery, tone, and voice are consistent. You should also use the same logo to boost brand recognition.

As brand visibility and recognition develop, you can also begin developing a relationship with customers. They’ll recognize your brand based on the message and values you communicate. Building this rapport will make it easier for customers to trust your business.

Without that trust, potential car buyers will turn toward another dealership instead.

2. Eliminate Confusion

Seeing a completely redesigned brand on each marketing channel could confuse your audience. For example, potential car buyers might see your brand on social media but fail to connect it with your website.

A well-thought-out digital marketing strategy can help you avoid causing confusion.

Creating a uniform message and brand image will help people connect your brand on every platform. However, you’ll need to make sure your overall message is uniform as well. Your newspaper ad, Facebook page, and email marketing might all convey different messages that fail to connect.

As a result, customers might fail to connect your brand across every marketing platform. Instead of engaging with your message, you’ll scare them off.

An integrated marketing strategy will unite your tactics within one cohesive campaign. By deciding on a clear message, you can focus customers on a single goal (buying a car). Then, your customers won’t feel confused about who you are or what you offer.

Focus your brand on a single vision. For example, your dealership might want to “provide customers with their absolute dream car.” You might make offering customers with energy-efficient options your goal instead.

Choose a message. Make sure it’s clear and concise. Then, communicate that message across your campaigns.

3. Remain Top-of-Mind

A cohesive message will also help you remain top-of-mind with potential buyers.

When you create a united brand, you’ll begin building brand awareness and recognition. The next time a prospective car buyer thinks about purchasing a new vehicle, they’ll remember your brand instead of someone else’s.

Posting your digital marketing content across different channels will give them the reminder they need.

For example, let’s say someone visited your website to read a blog post. After subscribing to receive your emails, they received a reminder about an upcoming sale weeks later. These strategic digital marketing strategies will help you remain top-of-mind when prospects are in the market for a new car.

4. Become a Thought Leader

Becoming a thought leader can help you gain a competitive edge. People want to buy from the best in the business. By creating high-quality, informative content, you can show prospective buyers you’re a knowledgeable resource in the industry.

Becoming a thought leader by posting regular blogs and digital marketing content is another way to boost your brand. At the same time, you’re creating content you need to remain top-of-mind with customers.

A search engine optimization (SEO) strategy is an effective way to become a thought leader. SEO involves researching what your customers are searching for. Then, you use your keyword research to make compelling, informative content.

Make sure your content is informative and well-researched.

As you rank higher on search engines like Google, you’ll position yourself ahead of competitors. This top-of-page position will make you appear credible and authoritative.

People are more likely to trust a brand with that top ranking. With an integrated marketing strategy, you can unite your SEO efforts, email marketing, website, and social media to boost your brand, ranking, and credibility.

5. Increase Media Coverage

One of the most effective ways to step out of the crowd is to use data-driven PR. People want stories they can connect with. Connecting with PR resources, including publications and reporters, can help you stand out from competitors.

Then, your brand will appear in more publications.

In order to improve your public relations, you need a strong, cohesive brand first. Your integrated marketing strategy will ensure your branding and SEO help you catch the attention of these publications.

6. Keep Your Message Consistent

In order to develop a multi-faceted marketing plan, you need to keep your message consistent. After all, you can’t plan where customers will see your first. You can develop a plan for each of your marketing channels, then unite them to achieve the same goals.

An integrated marketing plan will keep your message consistent. A cohesive message will make it easier for people to become familiar with your brand.

7. Improve Your ROI

All of your digital marketing content takes time and money to develop. That includes images, graphics, blog posts, videos, and more. In order to make the most of these assets, you can create a digital marketing strategy to ensure they achieve the same goals.

By making the most of your content under an integrated strategy, you can save money and boost your ROI.

Speed Up Sales: 7 Reasons You Need an Integrated Marketing Strategy

Attract more people to your dealership and speed up sales. Now that you’re equipped with these reasons to develop an integrated marketing strategy, get to it! By developing a strong digital marketing strategy, you can boost your brand and sell more cars!

Ready to get started? Get a quote from our team today!

How to Develop an Audio Marketing Strategy in 2020

audio marketing

With so many different mediums out there, it is hard to identify and plan the right marketing strategy for your business. What you have to remember about marketing strategies is that the ultimate goal is to connect with your target audience. 

While audio marketing was briefly eclipsed by visual media, the number of individuals engaging with audio media like podcasts and the radio is actually on the rise!

Many businesses have been out of the audio marketing game for a while now, which is why we are going to show you how to develop a successful audio marketing strategy in 2020!

Why You Should Choose Audio Marketing

Audio Marketing is a great tool to connect to your target audience! In recent years, it is shown that audio content has the highest retention rate. 

The nature of audio allows listeners to engage at any time, unlike visual or written content. Millions of people are now listening to the radio on their way to work, streaming music or books in the background at work, or listening to a podcast while they work out at the gym. 

Due to the fact that most audio content can be enjoyed while a person is doing another specific activity, many listeners tune in to their favorite audio media for a dedicated amount of time. 

Think about it, you can’t read a book on your drive to work, but you can listen to one. You can’t dedicate time to watch an hour-long TV episode if you are on a run outdoors, but you can definitely tune into a podcast! 

People in all age ranges, genders, socioeconomic status and backgrounds are listening to audio media! This is a market that still is under-saturated and any business can weave their audio marketing content seamlessly into it. Now is your chance to try it out!

Identify Your Target Audience

The most important aspect of any marketing strategy is to identify your target audience. Many businesses make the mistake of not being specific enough in regards to this!

A business that sells active wear might say, “We want to target women that go to the gym.” This leaves out a ton of factors like location, age, and socioeconomic status. All of these factors play a huge role in how you can effectively advertise to your specific audience!

Your target audience is going to affect the type of audio content you put out, and where you are hosting your audio content!

If you are advertising a product towards the elderly, it may not make sense to host your audio content on Spotify or YouTube, because the likelihood of it reaching your audience is slim. In contrast, if you want to market a product to teenagers, you might not want to use the radio to market to them because individuals that don’t drive usually do not listen to the radio. 

Take time to identify your target audience and then do background research on where your target audience is consuming their audio content!

Different Types of Audio Content

Once you select your target audience, you will be able to choose the type of audio marketing you want to create and where you want to host your content!

There are a few different types of audio marketing you can try out:

  • Podcasts
  • Audio Commercials
  • Audio books
  • Voice Search

Most people are familiar with audio commercials already, however, this type of marketing strategy can cost a lot of money if you want your commercial to air on a big radio station during the prime listening time! 

However, you can try creating a podcast about the product or service you are trying to market by creating your own material and hosting your content for free! 

Whatever type of medium you choose, there are several things to keep in mind to make sure your target audience is hooked to the content your producing and driven to check out more information about your business. 

1) Build the Sound of Your Brand

We can still recall radio jingles or funny commercials years later! Companies that are successful at marketing take time to build the sound of their brand so that when their content is consumed, the listener knows exactly who that content belongs to! 

Take time to choose the voice behind your audio marketing plan and create a hook that draws your listener in every time. 

2) Provide a Service or Offer Help

The second thing to keep in mind when creating your audio marketing strategy is that your audio content needs to address a need! If your commercial is just explaining a product without explaining how it can help improve the lives of your listeners, you can guarantee that no one is actually listening. 

The purpose of the product or service you are trying to promote needs to be crystal clear. Following up on this, the listener needs to know where they can go to learn more about the product or service if they want! 

3) Captivate Your Audience

The last thing you need to remember is to dazzle your audience through your audio marketing strategy! There are millions upon millions of pieces of content that an individual can choose to listen to. 

What makes your content different? Is it hilarious to listen to? Is it the most informative? Is it shocking? Does it build upon itself? 

Choose an angle and stick to it! The growing number of podcast and podcast listeners show us that people are truly interested in all sorts of things! Make what you have to say engaging and you will surely be able to connect to your target audience. 

Don’t Wait, Start Your Audio Marketing Strategy Today!

Now you can see that audio marketing is more relevant than ever before in our society. While some strategies like radio commercials do still cost a pretty penny, there are lots of other affordable avenues to try to make sure your company’s voice is heard!

Narrowing down your target audience and choosing a platform to market your business are the first steps to success. To really drive this strategy home, remember to create a sound brand, share your purpose, and enthrall your audience! 

Have more questions on the best audio marketing strategy for 2020 and how to get started? Feel free to contact us! We’re here to help you succeed. 

Why Is Audio Such an Intimate and Effective Advertising Medium?

effective advertising

Effective advertising in the digital age often is a matter of tell-don’t-show, in a manner of speaking. Sure, you still have to use concrete language and tap into the target audience’s emotions. More and more, however, that can be done through the sense of hearing rather than sight or touch.

We’re talking about audio advertising and the compelling power it has to reach educated, diverse markets. In the following article, we’re going to explore the reasons audio is so intimate and effective for this market. First, however, let’s look at whether the audio hype is myth or reality. 

Is Audio Effectively Better for Advertisers? 

Anecdotally, audio seems like a viable platform for advertisers to get their messages in front of the right people. One look at the plethora of podcasts, streaming platforms, and radio listeners will tell you that. What do the numbers say, though? 

Well, 40% of surveyed consumers use voice to purchase something every month. Furthermore, over half of podcast listeners have annual household incomes of $75,000. Most listen to around seven podcasts per week as well.

We know from this data that the use of voice-related applications is on the rise from both user-activated and consumer standpoints and that the people listening are on-the-rise with more money to spend than the average person. Ever wondered why it’s that way? Here are some reasons.

1. Listener Behaviors Are Well Established

Podcast sponsorship is a pretty safe bet for getting into the audio advertising market. That’s because podcasts easily can list their subscribers. In fact, it behooves them to have that kind of transparency.

Also, given the niche focus of most podcasts, you know automatically what type of behaviors and preferences these users have established. You really don’t have to do as much legwork to figure out everything.

2. Listeners Subscribe Based on Their Trust of a Personality

Something else podcast marketing has going for it many other forms of advertising do not is a built-in endorsement. See, listeners choose a host or team to listen to because they’ve already been engaged. Engagement is built on trust.

The relationship with podcast marketing differs from even radio advertising, which wears the stigma of corporate sponsorships and one-size-fits-all. Podcasts are built around interests, and influencers in this arena understand that when they welcome an advertiser aboard, they’re indirectly adopting acceptance of the brand they’re pitching.

You, as an advertiser, benefit from the intimacy that influencer has established. That can be a win for everyone involved with the right offer.

3. They Are More Forgiving of Audio Interruptions

The standard video commercial doesn’t play to a captive audience. They get up, check the chicken in the oven, use the restroom, or catch up on chores until their program-of-choice is back.

Audio advertising usually plays to a captive audience driving to and from work or handling something work-related at their desks. They are far more forgiving of these interruptions because a) audio advertising usually is shorter (20 seconds to a minute per break), and b) it’s generally tailored to whatever piece of content they’re listening to.

In other words, they find the advertising shorter, more relevant, and easier to digest. As a result, they’re going to be willing to listen instead of redirecting their attention somewhere else. 

4. They Continue to Adopt Audio in a Variety of Forms

The captive audience thing is so important when you think about those primary ways your audience consumes audio content or audio stories. Whether it’s through podcasting, listening to a streaming service like Pandora or Amazon Music, or playing a radio app, the audience is mentally ready to engage.

5. Listeners Also Appreciate the Conservative Size of Audio Files

Data usage is a growing concern for consumers trying to control costs. Downloading audio files goes quick and smoothly over a Wi-Fi network, allowing your audience to listen whenever and wherever they choose.

Ways to Use Audio to Your Advantage

Now that you know why this form of advertising and content consumption is so intimate and effective for your target audience, you need to shift your focus to how you can use this knowledge and formatting to your advantage. Here are some quick suggestions. 

Content First

Start by being a consumer first. Listen to the programs and platforms you’d like to capitalize on. Note how long each advertising spot is, when it appears, and what type of information it covers.

From there, invest in high-quality equipment for shooting and editing. Use layers to enhance the sound quality and noise cancellation to buffer out any remaining distractions. Last but not least, test multiple ads across several programs and platforms to learn what works.

Add Color and Background

Beyond the content itself, listen deeper for maximum effect. By that, we mean to note any use of background music and sounds. Find ways you can incorporate those effects into your own advertising.

Make sure you have permission or the legal right to use whatever you choose for adding to the end-listener experience. This especially is important for longer-form advertising like audio stories (see Reid Hoffman’s Masters of Scale podcast for examples of this technique done right). Lastly, choose the right voice-over person for your ad. 

Partner with the Right Creator

Tailor an offer to the specific audience. That means partnering with a content creator in your niche. Someone who can deliver the right target market for your product or service. 

Change It Up

Use different content creators and change up your messaging and offers. There’s no better way to get a feel for what works and what doesn’t then trying to best your best effort. 

Review Your Results

Pay close attention to the analytics. Using promo codes on special offers that are tailored to that audience is the best way to see if you’re getting an adequate return on investment. 

Audio Is Effective Advertising Because Listeners Choose You

We recommend audio as one of the most effective advertising methods because it’s one of the only venues where the listeners choose you. By that, we mean they’re more likely to stay engaged with your content than other forms of advertising. 

Good luck as you build your audio advertising campaign. If you need professional assistance in any or all of the above-mentioned areas, contact the Killer Spots Agency today.

How to Create a Hilarious on Hold Message Script That Your Callers Will Love

on hold message script

There aren’t many things people hate more than being put on hold when they call your company. They expect to talk to a person and to be treated like one, and instead, they’re ignored and have to spend time waiting for someone to answer. It’s annoying, and it can cost you business. Yet, there are simple ways to keep people on the line if they’re on hold, and the best one is to write an on hold message script.

This is a script that your customers will hear when they waiting to talk to an actual person. It’s what place when someone is on hold, and it costs almost nothing to write one up and record.

And the best part is that you don’t need to write your on hold message script to be so formal. The point of an on hold message is to keep them on the line, not to bore them to death! So, you might as well try to have some fun with it and make your customers laugh while they wait.

And to learn how to write a comedic message script, just keep reading below!

A Person Will Need to Read Your On Hold Message Script

The first step is to realize that writing a script isn’t like writing an article or any other kind of copy. Most kinds of writing are meant to be silently read by a single person. Yet, writing scripts is different because it’s meant to be read out loud by a specific person.

Instead of writing to inform people or to entertain them, you need to write your script as a way to create a conversation. You need to imagine what someone would say to another person and then put it on the page. Don’t be afraid if it feels like you’re talking to yourself — that just means you’re writing well.

It’s Not Just the Writing That Matters — Voice Matters Too

While you need to adapt your writing style for screenwriting, you also need to realize there are additional production steps to recording an on hold message. You need to find someone who has the right voice for the job, and who can read your script well.

A person can have a perfect voice for the job, but they may not be able to pronounce words well or emphasize the right things. When it comes to comedy, coming off as monotone can kill the joke. It doesn’t matter how well you write your script if it isn’t delivered well.

Forget About the Business, Have Fun With It

After finding the right person to read your script, it’s time to start writing it out! As a business person, you’re probably used to writing articles and reports about revenue and strategy. Yet, writing comedy is the exact opposite of these writing styles.

Comedy writing is about having fun with words and being unafraid to say the things that are on everyone’s minds. It’s about getting people to have fun while staying informative and telling a story. And everyone can do it, but not everyone can do it well.

To write a comedy script well, you need to be open with yourself and your audience. Write about your flaws as a company, and present them in a humorous light. The easiest way to start is to write about forcing people to stay on hold and joke about it.

Never Laugh at Your Own Jokes, Write It With Coworkers

Most writers get into the business because they want to work in seclusion. They’re attracted to the myth of being alone with nothing but a keyboard and a computer, scribbling their thoughts. Yet, comedy writing isn’t like traditional writing.

When it comes to writing comedy, you need to have people around you. There should be people around you that you can bounce ideas off of. Otherwise, you’ll just be telling yourself jokes and slowly go insane as you force yourself to laugh at your own jokes.

It won’t make for good comedy writing at all, and you won’t produce a usable script.

Don’t Be Afraid to Be Unprofessional — It’s Comedy

Many professionals aren’t used to stepping outside of their comfort zones and being exactly what they’re not: unprofessional. Yet, to write comedy, that’s exactly what you must be. You can’t be afraid to take off the stuffy suit and let yourself relax, writing whatever comes to mind.

And if you write something that doesn’t impress your coworkers or earn accolades, that’s fine. It’s called the writing process, and it’s why most writers prefer their seclusion. All writers are embarrassed by their first drafts.

Just because you’re writing comedy doesn’t mean you won’t feel embarrassed by what you write. The goal of writing comedy is to overcome that embarrassment, and for you to help your fellow writers know they have nothing to be afraid of. The best comedy writing comes about when the writers are all the best of friends.

Make Sure The Script Stays On-Brand

It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.

If you stray away from the company brand, your audience will notice and your on hold message will backfire. People will feel tricked as they wait to talk to an actual person, and by the time they reach someone real, they’ll be furious.

But, if you stay on brand, people will feel safe and understood. They’ll feel confident that they know what the company is all about, and that will make them easier to work with.

Make Your Company More Personable With a Comedy Script

A comedic on hold message script isn’t just some novelty you can invest in because you feel like it. It’s a way to distinguish your company and establish your brand, and it can help make your customers more eager to do business with you. It’s icing on the cake of your company; without it, it’s not really a cake at all.

Yet, it takes a certain kind of person to write comedy well, and for that, we’re here. Reach out to us, and we’ll prepare a comedic on hold message that will do more than resonate with your audience. It’ll make them laugh, and that’s what it’s all about.

Voice Over Tips: How to Hire the Right Voice Over Artist for Your Campaign

voice over tips

Got a good script and a clear idea of your radio ads? That’s good and all but you won’t get anywhere without a voice artist.

However, hiring the right voice over talent isn’t a quick and easy process. They play an essential role in a successful radio campaign.

But don’t fret. We’ve got a few voice over tips you should follow when looking for the right talent. Read on below and fine-tune your hiring process:

1. Know Your Target Audience

Before and during the hiring process, make sure you keep your target audience in mind. Voice over work for a political campaign, for example, is vastly different compared to the work intended for an explainer video or an Instagram ad. 

Identifying your audience can narrow down the type of voice, accent, and style you need. You can immediately cut out the applicants that don’t fit the bill. 

For example, a good radio campaign needs a strong, clear voice. You might also want to stick with a flat tone instead of something emotional, riddled with too many high and low pitches. 

2. Check Voice Samples

Even when you have a good idea of what you want, don’t hesitate to listen to a few samples.  You might hear voice quality you weren’t necessarily looking for but it might click with your campaign needs. 

Once you got a list of potential candidates, listen to as many samples as possible. Get their full portfolio and take time to listen.

You might like a voice actor during the interview only to discover they struggle pronouncing certain words or names. One of the voice actors you weren’t too keen on may have a sample showcasing their full potential, turning them into top candidates for the job. 

Remember that the bigger the portfolio, the more experience and training a voice actor has. Let’s dive deeper into the importance of experience.

3. Experience Matters

Did you know Tara Strong is 46 years old, as of the time of writing? Despite her age, she plays a myriad of young characters. She voiced characters like Bubbles in Powerpuff Girls, Timmy in Rugrats, Batgirl in the Batman Animated Series, and Twilight Sparkle in My Little Pony. 

This doesn’t mean you have to hunt down older voice actors. Age isn’t a measurement of work experience. It’s often the case but you shouldn’t disregard young voice actors immediately.

You might find voice actors below the age of 25 already brimming with experience. Not all of their work might be official. There are many fan-dubbing projects for anime shows and foreign television shows that have no official English versions.

4. Try Different Emotions

Launching a radio campaign doesn’t always require a flat, monotone voice. Think about it this way: you’ll need to convey different emotions if you’re running a radio ad for products compared to a political ad. 

For the prior, you need an energetic voice. The latter demands more authority and certainty. Don’t hesitate to run tests with your applicants and see how they perform with different campaigns or scripts.

Keep in mind that with voice over work, the audience can’t see the speaker. They have to elicit emotions solely through their voice work and the eloquence of the script.

Have the voice actors read the same line in different ways.  Let them try to elicit excitement in one take and a tone of dread or authority in another.

5. Different Mediums, Different Talents

Gone are the days when the term “radio” simply meant broadcasting on a radio station. Nowadays, the term can also refer to podcasts or streaming projects. Make sure you know the kind of medium you’re hiring voice talent for.

Don’t always assume that you can use one kind of voice talent for different mediums. Different mediums demand different kinds of talents.

Going for a traditional radio broadcast ad? You might do better with someone who can speak quickly but clearly. Traditional radio ads cost a lot and they charge you per second, after all.

Looking to make an ad for a podcast commercial? These give you more leeway so you might want someone with more energy and better annunciation. You can also get playful with different accents and intonation variations too. 

6. Long-Term Considerations

One of the most crucial voice over tips when hunting for talent is to have long-term considerations. Look at the long game instead of hiring solely for a one-and-done project.

If you were around in the 1980s to the early 2000s, movie trailers always had a voice-over narration. More often than not, the voice work was by the same talent, providing consistency. When people heard that voice, they knew it was for a movie trailer.

Emulate this practice and consider the long-term reliability of your voice talents.

This builds trust and comfort. You need both if you want your radio ad campaign to become a success. Set expectations early by planning and hiring voice talent you know you can rely on for multiple projects.

7. Get a Few Recommendations

Sure, you’re bound to get a few cold applications. That said, you’ll need to conduct a few auditions to sort out the talents and narrow down the ones you like. You can simplify this process by getting a few recommendations.

Why are recommendations often good hires? 

They come from people who already worked with them. There’s already a sense of trust and reliability. You also get the guarantee that they have some training and experience, otherwise, no one would recommend them to you. 

It’s always a good idea to take the recommended talents and give them a try. Audition them like everybody else. They might end up easier to work with, even as early as the hiring phase.

Follow These Voice Over Tips When Hiring!

Hiring the right talent isn’t too monumental a task with these voice over tips. Don’t rush the process and go over things like their portfolio, different samples, and style to find the talent you need.

But getting the most out of your campaign doesn’t end here. Why not read our other guides to get one step ahead of the competition? You can start with our post about the reach of radio right here.

9 Reasons Why You Need a Catchy Jingle for Your Business

catchy jingle

When you hear the word “jingle,” a number of promotions, radiospots, and Superbowl commercials probably come to mind. That’s because our memories can’t help but cling onto those catchy tunes. Studies show that in order to process music, we use the same parts of the brain associated with memory and emotion. 

On the fence about creating a catchy jingle for your business?

Here are nine reasons you need to change that tune with a good jingle! With these nine benefits of a business jingle, you can stay in everyone’s minds for a long time with killer brand recognition. 

1. Attention-Grabbing

When we hear a catchy tune, we can’t help but listen. Whether we’re in the car or watching tv, songs attract our attention. A well-written, catchy jingle will grab a consumer’s attention and keep it for the length of the ad. 

Without a jingle, however, people might tune out your advertisement. 

Once your jingle catches everyone’s attention, it will keep them interested. That way, you can convey the benefits of your product or service within the rest of the ad. By sparking interest, jingles can help you make the most of your company’s advertising budget.

Otherwise, you’re missing an opportunity. Adverts or commercials without jingles don’t always manage to stand out from the crowd. In some cases, you’ll fall to grab everyone’s attention.

As a result, people will miss hearing the main message of your ad!

2. Lasting Impressions

Once you grab your audience’s attention with a catchy ad, you want to stick in their minds. That way, they’ll think about your business even after the ad ends. 

Music is a very powerful advertising tool. Without us realizing it, music embeds itself within our subconscious. Even months after hearing a catchy jingle once, we’ll still remember the song. 

Print ads and pay-per-click ads come and go. Sometimes, we forget them in a manner of seconds. By advertising using jingles, however, you can ensure consumers remember your ad much longer. 

An ad that leaves a lasting impression is far more valuable than an ad that gets a single glance. 

If you create a unique, catchy tune, you can stay in people’s minds for a really long time. 

3. Brand Representation

How do you want people to view your business? For example, a dog-walking service would want to represent themselves as fun-loving and trustworthy.

The music you use within your marketing videos and advertising campaigns will represent your brand. That means the music is also representing your business, which can develop into a long-lasting reputation.

By creating a quality, catchy jingle, you can make sure you’re properly representing your brand.

Your jingle will tell customers about your personality. As a result, consumers will begin to get a better idea about your business. A strong, unique brand personality can also help you stand out from competitors.

When developing your jingle, keep your brand in mind.

4. Music & Mood

Putting people in the right mood can spur them to make a change or start shopping. It can also help spark interest in your business. 

If you want customers to feel excited about your product or service, you need the right music. 

Music impacts us in different ways. Hearing the same commercial jingle a second time can cause us to fall into the same mood. 

By adding a jingle to your next ad, you can get customers hyped up about your business. 

5. Brand Association

A catchy jingle can also help people retain information. What people hear from your ad will stick in their memory. The mood and emotions people feel after hearing your ad will become a part of your brand, too. 

Creating a well-thought-out jingle will give consumers an easy, fun way to remember who you are and what you do. 

Using music will help you create an emotional connection with your customers. 

They’ll associate those emotions with your company every time they see your brand. Then, you can depend on the emotions they associate with your company to get repeat business. 

6. A One-Time Cost

While a catchy jingle can help you attract loyal customers, you only have to pay for the jingle once. Many companies refrain from developing jingles because they’re expensive. However, they don’t come with royalties or recurring fees.

That means you can use them as many times as you want for a higher return on your investment!

7. Audio is Effective

Why waste money on marketing and advertising strategies that haven’t worked for you before? Instead, you can learn how to write a jingle that represents your brand and helps you stand out. Adding a jingle to a video that seems plain can give your content the boost it needs.

Instead of wasting money on strategies that aren’t working, you can use audio to make sure your brand is memorable. 

Discover the importance of jingles in your advertising. 

8. Cut Through Noise

Our world is highly saturated. Everywhere we turn, online and in-person, we’re bombarded by visual ads. By now, we know when companies are advertising at us.

A catchy jingle can cut through the noise.

Instead of struggling to stand apart from the competition, a well-written jingle can do it for you. Now that it’s more difficult to grab someone’s attention among the numerous ads we see each day, you need a strategy that will help you compete. 

9. Nostalgic Emotions

According to this study, different types of music can also produce different emotional reactions. 66% of survey participants also said music is more memorable when it’s used within marketing. 

A well-written jingle can manipulate our emotions.

By drawing on familiar experiences and memories, nostalgia helps us look back on better moments. Nostalgia is a powerful marketing tool that can entice people based on previous emotions. 

By transporting your audience to a better time, you can use a catchy jingle to boost sales!

Jingle All the Way: Why Your Business Needs a Catchy Jingle

One catchy jingle could help you attract a stream of new and recurring customers. With these nine benefits in mind, you can start singing a new tune when it comes to adding jingles to your ads. 

Explore our Jingle Production services today to start giving your ads extra power that rivals your competition!

The 9 Most Recognizable Commercial Jingles

Do you feel like your market is having trouble remembering your company’s name? 

Have sales numbers been lagging as of late? 

Are you concerned that your current marketing strategy just isn’t as effective as you’d hoped? 

Maybe the solution isn’t to invest in social media influencers or spend hours writing blog posts that might not even get read. Instead, why not consider writing a catchy jingle for your company?

Jingles appeal to everyone, help people to remember your information, and they don’t have to get updated to get with the times. 

Just think about some of the catchy commercial songs you remember from decades ago!

Read on for a list of the most popular commercial jingles ever, and get some serious inspiration for how to come up with an awesome jingle of your own. 

1. Kars 4 Kids

Interested in donating your car? 

If so, then you already know to call Kars 4 Kids, a nonprofit who helps to fund childhood education using cash from selling used vehicles — even those in rough shape. 

The jingle is incredibly catchy, and it also includes the organization’s phone number and a brief description of the services they offer.

Effective jingles do exactly that — and it helps that the commercial also features children playing the instruments for the jingle themselves. 

2. The Oscar Meyer Song

No list of catchy jingles would be complete without a mention of what is arguably the most famous jingle of all time: 

The Oscar Meyer song.  

The celebrated jingle was written in just an hour in 1962, and spurred many contests, imitations, and of course, sales for the company. 

One of the biggest reasons for its success? 

It was written by experienced jingle composer Richard Trentlage, who also created jingles for V8 and McDonald’s. 

3. Empire Today Carpet

If you need your carpet cleaned, chances are you already know exactly who you’re going to call: 

Empire Today. 

The familiar “800-588” scale jingle gets stuck in your head almost immediately, and the bouncing animations of grey-haired men cleaning the carpet help it to stick around.

Jingles that include contact information are especially beneficial to smaller, niche businesses.

4. Huggies Diapers

With children everywhere desperate to prove to their parents that they’re “big kids now,” it’s no wonder that the Huggies pull-ups diaper’s jingle took off the way it did. 

Plus, combine a catchy tune with adorable videos of babies waddling around, and you’ve got a recipe for instant success. The jingle is still used today, and has helped make Huggies one of the most popular diaper and baby brands of all time. 

5. The Kit Kat Jingle

If you’re in need of a “break,” the Kit Kat’s commercial jingles urge you to find someone who will break you off a piece of their candy. 

The jingle has been a popular hit since 1986, and usually features images of someone snapping off a delicious chunk of a Kit Kat bar. Chances are good that you won’t be able to resist getting a piece of candy after hearing the song.

6. Meow Mix

It’s tough to imagine how a company could make the sounds of cats meowing not only into a jingle, but also into a good jingle. 

The creativity of the “Meow Mix” jingle is what sets it apart from the competition and makes consumers remember it so well. We’re sure that the cute images of cats and kittens certainly don’t hurt, either. 

Interestingly, the company decided to retire the beloved jingle in 1996, but once they realized how much customers missed it, they decided to bring it back to the airwaves in 2012 — much to the satisfaction of cats who “want chicken” everywhere. 

7. Doublemint Gum

Are you ready to double your pleasure and double your fun? 

If so, then you already know that it’s time to reach for a piece of Doublemint gum. This iconic and lively jingle helped to make Wrigley’s an incredible success, and people certainly still sing the jingle today. 

8. Folger’s Coffee

What’s the best part of waking up? 

For coffee lovers everywhere, the famous Folger’s jingle reminded us that it’s “Folgers in your cup.” 

Coupled with a close-up shot of the Folger’s coffee tin and a nice cup of morning joe, this is certainly one of the most well-recognized commercial jingles ever. It’s still used today and has had no problem standing the test of time. 

9. McDonald’s 

Are you “lovin’ it?” 

Thanks to one of the most popular jingles from fast-food giant McDonald’s, the answer is probably “yes.”

Sure, other fast-food chains (think Subway’s “Five Dollar Footlong” jingle) have created some pretty catchy tunes over the years. However, nothing quite comes close to the familiar five-note intro to McDonald’s, “I’m Lovin’ It” jingle. 

The best part of the jingle? 

For many, it’s the little-known fact that Pusha T wrote it.

Ready for Commercial Jingles of Your Own?

While this list of popular commercial jingles has no doubt been a fun trip down memory lane (and has gotten at least one jingle stuck in your head) we hope it’s done more than just that. 

You should stop to consider just how much of a long-term impact jingles can have on a brand, and how they can set you apart from your competitors. 

Are you interested in developing a jingle for your company to run on the radio or online? 

If so, then we want to help you make it happen. 

Reach out to us to learn more about our jingle-writing process, and get ready to have everyone signing your company’s tune.