Category: Branding

The Art of Rebranding with Radio Jingles: Tips from Killerspots Agency

Rebranding is an important aspect of maintaining and growing your business in an ever-evolving marketplace. Any meaningful rebranding effort requires revisiting every aspect of your company’s image and communication strategy, including media advertisements, visual design, and, of course, the unforgettable radio jingle. As one of the most powerful tools for building and reinforcing brand identity, a well-crafted radio jingle can effectively communicate your rebranded image to key audiences.

When executed correctly, your jingle becomes an auditory signature that instantly evokes your brand, making it an essential component of your rebranding strategy. It’s crucial to convey the essence of your rebranded image while still maintaining your brand’s core values and unique attributes. Fortunately, with the diverse range of musical styles, vocal talent, and content possibilities available in the world of radio jingles, you can create a memorable auditory representation of your reimagined brand identity.

Setting Clear Objectives for Your Rebranded Jingle

Identifying your primary objectives for the rebranding process is crucial before diving into the development of your new radio jingle. Consider the following questions as you set your goals:

1. What is the purpose of your rebranding? Has your company’s vision changed? Are you targeting a new audience segment? Understanding the reasons behind your rebranding can help you craft a jingle that reflects these changes.

2. What elements of your brand should remain unchanged? While rebranding might update your company’s core values or messaging, it’s equally important to identify aspects that should remain consistent, ensuring your brand’s existing audience remains engaged.

3. What emotions should your jingle evoke? Define the desired emotional response you want to evoke with your rebranded jingle, such as excitement, trust, or nostalgia, to create a strong emotional connection with your listeners.

Having clear objectives for your rebranding strategy can guide you in creating a new jingle that effectively communicates your updated brand image.

Selecting the Right Music and Voice Talent for Your Rebranded Jingle

The right music and voice talent can significantly impact the success of your jingle in conveying your rebranded image. Keep these factors in mind when making your selections:

1. Music genre and style: Match your music style to your rebranded brand identity, ensuring it resonates with your target audience and aligns with your brand’s values.

2. Instruments and production: Opt for instruments, arrangement, and sound production techniques that create a cohesive and polished final product that accurately represents your rebranded image.

3. Voice-over talent: Choose a voice-over artist whose tone, style, and delivery complement your brand’s personality and appeal to your target demographic. Additionally, consider accents and dialects based on the geolocation of your audience to foster a sense of relatability.

By carefully selecting the right music and voice talent, you can create an auditory experience that captures your updated brand identity and engages your target audience.

Leveraging Emotions and Narrative Elements in Your Rebranded Jingle

Incorporating emotions and narrative elements into your new radio jingle can enhance its effectiveness in connecting with your listeners. When crafting your jingle, consider the following tips:

1. Emphasize emotion: Infuse your jingle with emotionally resonant lyrics and melodies that align with your brand’s story, values, and messaging.

2. Create a story: Weave a narrative into your jingle that illustrates your brand’s promise and reflects the changes in your reimagined brand identity in a relatable way.

3. Balance familiarity and novelty: Strike a balance between maintaining recognizable elements of your previous jingle, such as the melody or tagline, while introducing fresh elements that convey your updated brand image.

Incorporating emotion and narrative in your jingle will create an emotional connection with your audience, helping them embrace and remember your rebranded identity.

Testing and Optimizing Your Rebranded Jingle

Before launching your new jingle, it’s critical to gather feedback and make any necessary adjustments to ensure it effectively communicates your rebranded image. Consider the following testing and optimization strategies:

1. Gather feedback: Seek input from focus groups, colleagues, or existing customers to gauge reactions to your jingle and gather insights for improvement.

2. Iterate and refine: Based on the feedback received, make necessary changes to your jingle, such as revising lyrics, adjusting tempo, or enhancing production quality.

3. Evaluate performance: Once your jingle is live, monitor its performance to assess the overall effectiveness of your jingle as part of your rebranding strategy.

Ongoing testing and optimization will help ensure your rebranded jingle is successful in conveying your updated brand identity to your target audience.

Conclusion

Utilizing radio jingles in your rebranding strategy can create a powerful auditory signature for your updated brand identity. By setting strategic objectives, selecting the right music and voice talent, incorporating emotions and narrative elements, and testing and optimizing your jingle, you can craft an unforgettable advertisement that resonates with audiences and drives brand recognition.

Trust Killerspots Agency for your radio ad production needs, and let our team guide you through the entire jingle creation process, elevating your brand to new heights. Contact us at 513-270-2500 or through our contact page to explore how our talented professionals can help transform your rebranding vision into a captivating radio jingle.

Unlock the Power of Sonic Branding with Killerspots Agency

In today’s crowded advertising landscape, finding ways to differentiate your brand and create a lasting impression on your target audience is crucial. One powerful yet often overlooked method of achieving this is through sonic branding, which involves the strategic use of sound and music to establish a unique audio identity for your brand. As a premier digital media advertising agency specializing in radio production and jingle production, Killerspots Agency offers expert guidance and creative solutions to help you harness the potential of sonic branding.

Sonic branding transcends traditional background music or jingles in commercials; it is about creating a consistent and memorable auditory experience across various touchpoints, such as radio and television commercials, on-hold messaging, and digital content. A strong sonic brand can evoke emotional responses, enhance brand recall, and reinforce your brand’s identity, making it a valuable asset in your overall marketing strategy.

The Importance of Sonic Branding in Today’s Market

Sonic branding has emerged as an essential component in the marketing world as it offers several distinct advantages over its visual counterpart. By incorporating a unique audio identity into your marketing strategy, you can create memorable experiences that stand out from the competition. The importance of sonic branding in today’s market includes the following:

1. Boosting brand recall: Sounds have a unique ability to evoke emotions and memories, making them a powerful tool for enhancing brand recall. A catchy jingle or consistent brand sound makes it easier for consumers to recognize and remember your brand, leading to increased loyalty and engagement.

2. Building emotional connections: Music and sound can foster strong emotional connections, helping to create a bond between brands and their target audience. A well-crafted sonic identity can stir emotions and convey your brand’s personality, ultimately deepening the connection with your customers.

3. Reinforcing brand identity: When integrated consistently across all marketing channels, a compelling sonic brand can reinforce your brand’s identity, making it easier for your audience to associate your brand with specific emotions, values, and characteristics.

4. Enhancing user experience: Sonic branding goes beyond advertising, as it can also enhance user experiences on websites, mobile apps, and even at physical locations. Creating an immersive audio environment can drive engagement and customer satisfaction.

By embracing sonic branding, businesses can create strong, emotional connections with their target audience, and deliver marketing messages that resonate and stand out from the competition.

Key Components of a Successful Sonic Brand

An effective sonic brand consists of various components that work together to create an unforgettable and unique auditory experience for your audience. Here are the essential components of a successful sonic brand:

1. Brand Anthem: This is the primary musical piece that embodies your brand’s identity and values. Think of it as the cornerstone that communicates the core message and emotions you want your audience to associate with your brand.

2. Jingle or Audio Logo: The jingle is an easily recognizable and often repetitive tune that represents your brand. It should be designed to stick in the minds of listeners and encourage them to recall your brand when they hear it.

3. Background music: Consistent background music used in commercials, videos, or other audio content can set the mood and maintain a cohesive auditory experience for your audience.

4. Sound effects: Strategically placed sound effects can provide an additional layer of texture and depth, enhancing the auditory experience and further reinforcing your brand identity.

By incorporating these essential components into your sonic branding strategy, you can create a unique audio identity that sets your brand apart and leaves a lasting impression on your audience.

Working with an Experienced Agency

Developing a sonic brand is an intricate process that requires collaboration between experts in various fields, such as music composition, sound design, marketing, and production. Partnering with an experienced agency like Killerspots Agency can ensure your sonic branding strategy is meticulously executed and tailored to your specific needs. Here’s how working with an experienced agency can help achieve your sonic branding goals:

1. Professional expertise: Killerspots Agency possesses a deep understanding of the nuances and complexities of sonic branding, allowing them to provide expert insights and guidance throughout the process.

2. Creative collaboration: The Killerspots team will work closely with your brand to ideate, develop, and refine the components of your sonic identity, ensuring that the final output aligns with your branding goals and audience preferences.

3. High-quality production: Commercial-quality production values are critical in establishing credibility and trust with your audience, and Killerspots Agency delivers top-tier production services that elevate your sonic brand.

By working with a reputable agency like Killerspots to develop your sonic brand, you can feel confident that the end result will reflect your unique brand identity and connect on a deeper level with your audience.

Practical Applications of Sonic Branding

The applications of sonic branding transcend traditional advertising channels and can be effectively integrated into various touchpoints of your customer’s journey. Here are some practical ways to utilize sonic branding:

1. Radio and television commercials: A consistent and memorable audio identity adds a powerful dimension to your commercials, making them more effective in engaging and converting your audience.

2. Digital content: Videos, website audio, and podcasts can all benefit from a unique sonic brand, creating a consistent and immersive online experience for your users.

3. On-hold messaging: Transform the often monotonous experience of being on hold into a branded opportunity by incorporating your unique audio identity.

4. Physical locations: Retail stores, restaurants, and other physical locations can create a captivating ambiance by incorporating your sonic brand into background music or PA announcements.

By integrating your sonic brand across multiple touchpoints, you can establish an end-to-end consistent experience that fosters customer loyalty and recognition.

Conclusion

Sonic branding is a powerful marketing tool that can elevate your brand’s identity, build emotional connections, and drive long-lasting brand recall. By partnering with an experienced agency like Killerspots to develop a unique and compelling audio identity, you can harness the full potential of sonic branding and set your business apart from the competition.

Contact Killerspots Agency today for your radio ad production needs at 513-270-2500 or through our contact page, and discover how our team of experts can help you create an unforgettable sonic brand experience through our radio ad production services.

Enhancing Brand Visibility with Killerspots Agency’s TV and Video Production Solutions

In today’s fast-paced digital world, businesses need creative and high-quality visual content to captivate their target audience and create memorable brand experiences. The importance of powerful TV commercials and engaging video productions cannot be understated. Killerspots Agency, the leading digital media advertising agency with a history of contagious creativity since 1999, offers innovative and compelling TV and Video Production solutions tailored to effectively communicate your brand message and establish a strong emotional connection with your audience.

Specializing in distinct TV Commercials, product demonstrations, and promotional videos, Killerspots Agency serves clients across various industries worldwide. Our expert team of talented producers, directors, and editors come together to craft visual content that captures the essence of your brand while ensuring it resonates with your target audience. By focusing on communicating your brand’s unique identity and showcasing the value of your products or services, we create television commercials and video productions that ultimately result in increased brand awareness, customer engagement, and business growth.

In this article, we’ll explore the essential aspects of successful TV commercial and video production, discuss the benefits of partnering with Killerspots Agency for your visual content needs, and highlight the creative process we follow to bring your brand vision to life.

The Power of TV Commercials in Branding and Promotion

Television advertising continues to be a key platform for brands to reach their target audience, establish their presence, and influence consumer behavior. Even in the era of digital marketing, TV commercials remain highly effective due to their ability to reach a broad audience, create an emotional connection, and provide a multimedia experience. Some prominent advantages of utilizing TV commercials in your marketing strategy include:

1. Wide Reach: Television networks offer a vast array of channels that cater to diverse viewership, allowing you to reach a broad and targeted audience based on demographics, interests, and viewing habits.

2. Engaging Medium: By combining visuals, sound, and motion content, TV commercials capture the viewer’s attention effectively, resulting in high engagement levels and a strong emotional response to your brand.

3. Increased Credibility: A well-executed TV commercial can enhance your brand’s credibility, as TV advertising is often associated with established and reputable companies.

4. Long-Lasting Impact: Memorable TV commercials tend to be etched in the minds of viewers, resulting in a lasting influence on consumer choices and behavior.

The Growing Influence of Video Productions in Marketing

Video has undeniably become the most popular and engaging form of content on the internet. Businesses are increasingly adopting video productions as part of their marketing efforts to inform, entertain, and educate their target audience. By leveraging the power of video content, brands can create immersive experiences that captivate potential customers and drive significant engagement. Here are some vital reasons why video productions play a significant role in contemporary marketing strategies:

1. High Consumer Preference: Studies show that viewers retain more information and have a higher emotional connection when watching videos compared to reading text or viewing static images.

2. Increased Social Sharing: Video content tends to be shared more frequently on social media platforms, which can help boost your brand’s visibility and reach potential customers who might not be exposed to your other marketing channels.

3. Higher Website Traffic and Engagement: Including videos on your website can keep visitors engaged for longer, potentially leading to higher conversion rates and improved search engine rankings.

4. Versatility: Video productions can be used in a wide range of marketing efforts, such as product demonstrations, tutorials, testimonials, social media campaigns, and more, maximizing their impact and reach.

Maximizing Success with Killerspots Agency’s TV and Video Production Solutions

Collaborating with Killerspots Agency for your TV commercial and video production needs provides an array of benefits, including access to a team of experienced professionals, custom-tailored solutions, and creative resources dedicated to turning your brand vision into a reality. Here’s an overview of our end-to-end production process:

1. Creative Development: Our team works closely with you to understand your brand, target audience, and objectives. We brainstorm creative concepts and story ideas that encapsulate your brand’s message and ensure it resonates with your intended audience.

2. Scriptwriting and Storyboarding: Our talented scriptwriters and storyboard artists develop a cohesive structure, captivating storyline, and engaging visuals for your TV commercial or video production.

3. Casting and Location Scouting: We conduct extensive casting and location scouting to match your TV commercial or video production concept, ultimately bringing your brand vision to life.

4. Directing and Filming: Our skilled directors and videographers utilize state-of-the-art equipment and techniques to capture stunning visuals, ensuring high production value that elevates your brand’s image.

5. Post-Production and Editing: Our expert editors carefully assemble the recorded footage, adding visual effects, motion graphics, and sound design elements to create a polished and engaging final product.

Evaluating and Optimizing Your Visual Content Strategy

Monitoring the impact of your TV commercials and video productions is essential to understand their effectiveness and return on investment. Killerspots Agency can help you analyze key performance indicators associated with visual content campaigns, such as reach, viewer engagement, and conversion rates. By gaining valuable insights from these metrics, our team can continuously refine your TV commercial and video production strategies, ensuring maximum brand visibility and business growth.

Conclusion

By partnering with Killerspots Agency for your TV commercial and video production needs, you’ll gain access to a team of dedicated and experienced professionals committed to delivering powerful visual content that tells your brand’s unique story. Take advantage of the incredibly effective and far-reaching impact of TV commercials and video productions to elevate your brand and increase customer engagement. To learn more about how Killerspots Agency’s TV and video production services can empower your business, call us today at 513-270-2500.

Using TV and Video Production to Refresh Your Brand Identity

In this fast-paced, digital world, it’s crucial for any brand to make a firm and memorable impression. And what better way to do it than through visually appealing, high-quality TV and video content? Traditional and digital media platforms are brimming with potential to rebuild and strengthen your brand image. It’s all about harnessing this potential the right way, and that’s precisely what we’re going to delve into.

Whether you’re a start-up trying to carve out your own space, or an established brand looking to reinvent your image, TV and video production can be your secret weapon. With the right content, you can create a powerful and relatable narrative that resonates with your audience. It’s about more than just high-resolution images and catchy taglines; it’s about the story you tell and the emotions you evoke.

But don’t worry, it’s not as daunting as it sounds. With the right guidance and a pinch of creativity, you can create content that not only attracts attention, but also compels viewers to engage with your brand. So, let’s explore how you can revolutionize your brand image with the magic of high-quality TV and video production. It’s time to put your brand in the spotlight, and let it shine like never before. Let’s roll!

The Importance of TV and Video Production in Modern Marketing

As digital media consumption continues to skyrocket, well-executed TV and video campaigns have become integral to successful marketing strategies. Here are a few reasons why investing in high-quality TV and video production should be at the top of your marketing priorities:

1. Visual Appeal: Effective video production leverages the power of visuals, which are notoriously more engaging and attention-grabbing than text-based content, to tell your brand’s story and showcase your offerings.

2. Storytelling Potential: Crafting a captivating narrative in your video campaigns can help forge a stronger connection with your audience, making your brand more relatable and appealing to consumers.

3. Increased Exposure and Reach: A well-produced video has the potential to go viral, expanding your brand’s reach and gaining much-needed visibility in a competitive marketplace.

4. Better Retention and Engagement: Combining auditory and visual elements, video content is scientifically proven to improve information retention and inspire longer engagement with your brand’s message.

Essential Components of Effective TV and Video Production

Creating impactful video content that resonates with your target audience requires a keen understanding of several crucial elements:

1. Define Your Objectives: Before embarking on a video production project, outline your goals and identify the target audience, key messaging, and desired call-to-action for the finished product.

2. Compelling Scriptwriting: Develop an engaging script that effectively conveys your brand’s message, utilizing storytelling techniques that captivate viewers and encourage action.

3. Imaginative Visuals and Sound Design: Striking visuals and immersive soundscapes that align with your brand’s aesthetic and evoke the desired audience emotions are essential components of a compelling video.

4. Professional Production and Post-Production: Partner with an experienced team who can guide your project from initial concept development through to post-production while ensuring the final video meets your objectives and captivates your audience.

How Killerspots Agency Elevates Your TV and Video Production

Working with Killerspots Agency guarantees you a partner who is deeply committed to bringing your video visions to life, from concept to completion. Here’s what sets Killerspots TV and video production services apart:

1. Customized Concept Development: Our team collaborates closely with you to create a unique and engaging video concept, tailored to your brand’s objectives and target audience.

2. Skilled Scriptwriting and Storyboarding: Our talented writers and designers develop comprehensive scripts and storyboards that capture your brand’s message while fostering a captivating storytelling experience for viewers.

3. Expert Production and Direction: From location scouting to talent sourcing, Killerspots Agency brings your video to life with state-of-the-art equipment, expert direction, and a keen eye for detail.

4. Seamless Post-Production: Our skilled post-production team polishes your video to perfection, with professional editing, color grading, sound mixing, and the addition of visual effects as needed.

Maximizing Your Video Content’s Impact

Optimizing the reach and effectiveness of your TV and video content is crucial for maximizing your return on investment in video production:

1. Omnichannel Distribution: Distribute your video content across multiple platforms, including social media, email marketing, and your website, to maximize reach and create a cohesive brand presence.

2. Analyze and Optimize Performance: Regularly review the performance of your video content, using analytics tools to inform future production and distribution decisions for continued success.

3. Repurpose Content: Transform existing video content into various formats, such as shorter clips for social media or GIFs for email marketing, to engage your audience and promote your brand continuously.

4. Search Engine Optimization (SEO): Enhance your video’s visibility and discoverability by optimizing it with relevant keywords, strategic titles, and compelling descriptions that align with search engine requirements.

Transforming Your Brand Image with Premier TV and Video Production

Whether you’re a budding start-up or a well-established company, high-quality TV and video production should be an integral part of your marketing toolbox. It’s a worthwhile investment that can yield significant returns, helping your brand to stand out in the competitive market landscape, connect more effectively with your audience, and achieve long-term business success.

Take the first step towards creating powerful TV and video content that leaves a lasting impression on your audience by reaching out to the experts at Killerspots Agency. Contact our video ad agency to discuss your goals, and let our team of skilled creatives and producers transform your ideas into captivating video content that elevates your brand’s story and drives enduring success.

Amplify Your Brand’s Voice with Expert Jingle Production Services from Killerspots Agency

In today’s highly competitive market, establishing a strong and memorable brand identity is crucial to standing out from the crowd and capturing your target audience’s attention. Jingles, as an enduring staple of radio and television advertising, have proven to be an effective marketing tool that sets brands apart and creates a lasting impression in the minds of consumers. A well-crafted jingle can humanize your brand, evoke an emotional response, and be instantly recognizable, fostering strong brand recognition and recall. With Killerspots Agency’s expertise in jingle production, you can amplify your brand’s voice and create a memorable sonic identity that resonates with your audience and drives success.

The Timeless Appeal of Jingles in Advertising

Despite the rapid evolution of digital marketing and advertising trends, jingles have retained their relevance as an indispensable tool in the realm of branding and marketing. The power of jingles lies in their ability to achieve several marketing objectives with ease:

1. Brand Recognition: A catchy jingle instantly connects with listeners and becomes associated with your brand, solidifying your brand’s presence in the minds of your target audience.

2. Emotional Connection: Jingles often evoke emotions, whether through their lyrics, melodies, or the feeling they create, allowing brands to forge a deeper, more personal connection with their audience.

3. Message Reinforcement: A jingle can effectively convey your brand’s message, reinforcing your marketing goals and leaving a lasting impression on listeners.

4. Ensuring Brand Recall: Catchy tunes are easily remembered and can stick in your audience’s mind long after they’ve heard it, increasing the likelihood of your being a top choice for potential customers.

Key Elements to Consider in Jingle Production

Creating a captivating jingle requires careful attention to certain essential components to ensure its effectiveness in fulfilling your marketing objectives:

1. Melody: The melody should be catchy and memorable, with a tune that instantly grabs attention and is easily hummable.

2. Lyrics: The lyrics should be concise, clear, and effectively communicate your brand’s message, showcasing the unique qualities and benefits of your products or services.

3. Vocals: The choice of vocalists should align with your brand’s personality and target audience, as their voice and style can convey the emotions and character of your brand.

4. Instrumentation & Production: High-quality production, including the selection of instruments and sound design, is crucial for creating a polished, professional jingle that resonates with your audience.

Working with Killerspots Agency to Bring Your Jingle Vision to Life

Killerspots Agency offers a comprehensive jingle production service, providing expert guidance and creative input throughout every stage of the process:

1. Concept Development: Our team collaborates with you to identify your marketing objectives and extract the core essence of your brand, which sets the foundation for creating the perfect jingle that encapsulates your brand’s identity.

2. Songwriting & Composition: Our skilled songwriters and composers craft a memorable tune with compelling lyrics, ensuring that your jingle captures your brand’s voice and messaging effectively.

3. Vocal & Instrumental Recording: We bring your jingle to life with high-quality recording sessions, featuring a diverse selection of talented vocalists and musicians who capture the desired emotion and tone of your jingle.

4. Post-Production & Mixing: Our meticulous post-production process and expert mixing guarantee that your jingle achieves its desired impact, ensuring a polished final product that excels in both creativity and technical quality.

The Versatility of Jingles Across Marketing Channels

Jingles aren’t limited to traditional radio and television advertising; in fact, their versatility makes them an ideal addition to various marketing channels, including:

1. Digital Advertising: Jingles can be incorporated into video ads, social media content, and even podcasts to capture and retain your audience’s attention.

2. Point-of-Sale Marketing: In-store radio ads, speaker systems, and promotional events can all benefit from the inclusion of your brand’s jingle, enhancing the overall customer experience.

3. Telephone Marketing: On-hold music and automated messaging within your company’s phone system can feature your jingle, reinforcing brand recognition even during routine customer interactions.

4. Event Sponsorship & Promotions: Jingles can make a significant impact when used during sponsored events, product launches, or other promotional initiatives, instantly connecting your brand with the event experience.

Conclusion

Incorporating a memorable and captivating jingle into your marketing strategy can be an invaluable asset in creating a lasting impression on your target audience and solidifying your brand’s identity. With Killerspots Agency’s exceptional jingle production services, your brand can harness the full potential of this timeless marketing tool, driving brand recognition, recall, and ultimately, success.
For over two decades, Killerspots Agency has been serving clients worldwide with contagiously creative jingle production services designed to reinforce brand messaging and captivate audiences. Our experienced team of composers, lyricists, and vocalists collaborate with you to create a unique, attention-grabbing jingle that embodies your brand’s personality and values. Partnering with Killerspots Agency guarantees that your brand benefits from our unrivaled industry knowledge, dedication to excellence, and passion for delivering infectious jingles that capture your audience’s imagination and ensure your brand remains top-of-mind. To learn more about how Killerspots Agency’s jingle production services can amplify your marketing efforts, get in touch with us

Boost Your Brand Visibility with Killerspots Agency’s Expertly Crafted Video Production Services

As the digital landscape continues to undergo rapid transformations, video has emerged as a dominant force in the world of marketing, and for a good reason. Video content captivates audiences, driving engagement, brand recall, and ultimately, conversion. With billions of individuals watching videos online daily, businesses cannot afford to overlook the immense potential of video marketing to communicate their message, showcase their products or services, and influence customer behavior. At Killerspots Agency, we understand the vital role visual content plays in driving business success and provide expert video production services designed to capture your audience’s attention and sharpen your competitive edge.

With a history that spans over two decades, Killerspots Agency has garnered a reputation as a leading digital marketing and production house offering creative, ground-breaking solutions to clients worldwide. Our comprehensive suite of video production services encompasses everything from concept development and storyboarding to post-production and editing, ensuring your project is professionally managed and flawlessly executed from start to finish, regardless of scope or industry.

The Growing Importance of Video Content in Today’s Digital Marketing Landscape

With the massive surge in internet usage, video content has emerged as a crucial marketing tool for businesses seeking to stand out in an increasingly competitive digital environment. The benefits of incorporating video content into your marketing strategy are numerous and include:

1. High Engagement Rates: Video content is highly engaging, as it combines visual and auditory elements that effectively capture the attention of your audience, making it more likely for them to absorb, remember, and share your message.

2. Boosted Conversion Rates: Videos are proven to produce impressive conversion rates for businesses. Successfully showcasing your products or services through engaging video content prompts viewers to take desired actions, such as making a purchase, signing up for a newsletter, or requesting a quote.

3. Enhanced Search Engine Optimization (SEO): Video content is prioritized by major search engines, improving your chances of achieving higher search engine rankings, boosting website traffic, and generating more leads.

4. Increased Social Media Presence: Utilizing video content on your social media platforms increases user engagement, shares, and overall reach, helping your brand gain traction and maintain a strong digital presence.

Killerspots Agency’s Comprehensive Video Production Services: An Overview

At Killerspots Agency, our creative professionals offer a wide range of expertly crafted video production solutions designed to meet your unique marketing goals and captivate your target audience:

1. Concept Development & Storyboarding: Our team works closely with you to develop innovative, cohesive video concepts that align with your brand objectives and communicate your message effectively. The use of storyboarding allows for a seamless flow of ideas and ensures the final product meets your expectations.

2. Scriptwriting & Voiceovers: We provide expert scriptwriting services that effectively convey your brand’s message while maintaining a natural tone and pace. Our diverse selection of professional voiceover artists ensures your video appeals to your target audience, creating a memorable auditory experience.

3. Video Production & Editing: Killerspots Agency employs a team of skilled videographers who leverage state-of-the-art equipment and technology to produce high-quality, visually stunning video content. Our expert editing team ensures that your final video product is polished and visually engaging, leaving a lasting impression on your viewers.

4. Distribution & Hosting: We manage the process of distributing your video content to appropriate platforms, maximizing exposure and drawing in your target audience. Our hosting solutions ensure optimal video performance, regardless of device or location.

Expert Tips for Crafting Captivating Video Content

To optimize the effectiveness of your video marketing efforts, consider the following tips:

1. Target Your Audience Effectively: Ensure that your video content is tailored to appeal to your specific target demographic. Customize the messaging, tone, and visuals to resonate with your audience, encouraging engagement and sharing.

2. Emphasize Storytelling: An impactful, emotional story can significantly influence viewer behavior and create a strong, lasting connection with your brand. Utilize storytelling in your video content to captivate your audience and communicate your brand’s message.

3. Focus on Quality: Your video content is a direct reflection of your brand. Prioritize the quality of your visuals, audio, and editing to create a polished and professional final product that impresses viewers and exemplifies your brand’s commitment to excellence.

4. Incorporate a Clear Call-to-Action (CTA): Encourage viewers to take the desired action by including a clear, compelling CTA within your video. Whether you want them to visit your website, sign up for a newsletter, or make a purchase, an enticing CTA can yield significant results.

5. Monitor and Optimize: Continuously track your video’s performance and analyze audience behavior in order to make informed adjustments and optimize your video marketing efforts.

Conclusion

Harness the power of video marketing to elevate your brand’s success with the help of Killerspots Agency’s expert video production services. Our team of creative professionals possesses the talent, expertise, and passion for transforming your vision into captivating, impactful visual content that resonates with your target audience and fortifies your digital presence. Reach out to our team at 513-270-2500 or visit our website to explore our customized, innovative video production solutions and discover how we can propel your business to new heights of success.

Catchy Jingles: The Key to Successful Advertising

When it comes to advertising, businesses are always looking for ways to stand out and grab the attention of potential customers. One effective way to do this is through the use of catchy jingles. Jingles are short, memorable tunes used in commercials and advertisements to promote a product or service. They have been a staple of advertising for decades, and for good reason: they work.

The Power of Jingles

The influence of jingles lies in their ability to stick in the minds of consumers. A catchy tune paired with a memorable slogan or product name can create a lasting impression that stays with people long after seeing or hearing the ad. This is why jingles have been used in advertising for so long—they are a proven method of getting people to remember and engage with a brand.

Things That Make Jingles Effective for Advertising

Memorability

A jingle that is forgettable defeats the purpose of using one. It should be easy to sing or hum along to and stick in the listener’s mind long after the ad ends. It should also be catchy—something that people will find themselves singing or humming throughout the day.

One way to make a jingle memorable is to use repetition. Repeating a catchy phrase or melody multiple times throughout the ad can help it stick in the listener’s memory.

Brand Message

Your jingle should also communicate your brand message clearly and effectively. It should reflect the tone and personality of your brand and convey your unique selling proposition. If your brand is fun and playful, your jingle should reflect that.

Timing

The jingle should be introduced early in the commercial so that viewers or listeners have time to become familiar with it and associate it with the brand. It should also be used consistently across all advertising channels—from TV and radio to social media and print ads—to reinforce the brand message and ensure the jingle becomes synonymous with the brand.

How to Create a Catchy Jingle for Your Ads

A poorly crafted jingle can do more harm than good, turning potential customers off the brand rather than drawing them in. Meanwhile, a too cheesy or annoying jingle can be a major turnoff and damage the brand’s credibility. So how can businesses ensure they create an effective jingle?

One key is to work with a professional jingle writer or music composer with experience creating successful jingles. These professionals understand what makes a jingle catchy and effective and can help businesses create a tune that truly resonates with their target audience.

You should also test your jingle and see how your target audience receives it. Conducting focus groups or surveys can help you gauge whether your jingle is effective or needs some tweaking. Listen to feedback and adjust to ensure your jingle resonates with your customers.

Final Thoughts

Jingles are a powerful tool for businesses looking to promote their products and services. However, you must ensure your jingle is catchy, memorable, and resonates with your target audience. Remember, a great jingle can be a significant change for your business, so invest the time and effort to create one that truly reflects your brand and connects with your customers.

Discover the power of KillerSpots Inc. as your digital marketing agency and transform your business with our proven jingles. Our team has a wealth of knowledge and expertise in creating engaging marketing strategies to help you stand out. Elevate your brand and drive more sales with our innovative approach to digital marketing. Contact us today to learn how we can take your business to the next level.

The Power of Jingles in Advertising: Why Is It So Effective?

Jingles have been an integral part of advertising for decades. They are short, catchy tunes that promote a company’s brand, often accompanied by a memorable slogan. Jingles aim to create an indelible connection between the consumer and the product, making them a powerful tool in the world of advertising.

Let’s dive into the reasons jingles are so effective and continue to dominate the advertising landscape:

1. Emotional Connection

Music has a natural ability to evoke emotions, and jingles are no exception. In fact, jingles are specifically designed to create an emotional response from the audience. When a jingle successfully resonates with a listener, it can create a strong emotional bond between the consumer and the product or brand.

Studies have shown that consumers are more likely to remember and engage with a product if they have an emotional connection to it. Jingles leverage this emotional response to create brand loyalty and encourage repeat purchases, ultimately contributing to the success of a company’s advertising campaign.

2. Memorability

One of the primary goals of advertising is to create a lasting impression on the consumer. Jingles are an incredibly effective way to achieve this goal due to their innate memorability. They use repetition, rhyme, and melody to create a catchy tune that is difficult to forget.

A well-crafted jingle can be recalled by the listener long after the advertisement has ended, ensuring that the product or brand remains at the forefront of their mind. This memorability contributes to brand awareness and can influence purchasing decisions, making jingles a powerful advertising tool.

3. Reinforcement of Brand Identity

Jingles are an excellent way to reinforce a brand’s identity and message. A catchy tune combined with a memorable slogan can effectively communicate the key aspects of a company’s brand, such as its values, target audience, and unique selling points.

By consistently associating a specific jingle with a brand, consumers begin to recognize and associate the tune with the company and its products. This recognition contributes to brand awareness and can help to strengthen the overall brand image in the minds of consumers.

4. Cross-Platform Adaptability

In today’s digital age, advertising campaigns often span multiple platforms, from television and radio to online videos and social media. Jingles are versatile tools that can be easily adapted to fit a variety of formats, making them an ideal choice for multi-platform campaigns.

A well-designed jingle can effectively convey a brand’s message in just a few seconds, making it perfect for short-form media like radio spots and social media ads. Additionally, jingles can be easily integrated into longer advertisements, such as television commercials and online videos, providing a consistent and recognizable auditory cue across all platforms.

5. Nostalgia Factor

Finally, jingles have been a staple of advertising for decades, leading to a strong sense of nostalgia associated with the format. Many consumers fondly remember jingles from their childhood, and this nostalgia can create a powerful emotional connection between the listener and the brand.

Advertisers can capitalize on this nostalgia by creating jingles that evoke a sense of familiarity and comfort. This connection to the past can contribute to brand loyalty and encourage consumers to choose a product or brand based on their positive associations with the jingle.

Conclusion

Jingles continue to be a powerful tool in the world of advertising due to their ability to create emotional connections, foster memorability, reinforce brand identity, adapt to multiple platforms, and evoke nostalgia. By leveraging these strengths, advertisers can develop engaging and memorable campaigns that resonate with consumers and drive brand awareness and sales. The power of jingles should not be underestimated, as they have the potential to leave a lasting impact on the minds of consumers and contribute to the overall success of a company’s marketing efforts.

KillerSpots Inc. is the best digital media advertising agency, offering a whole host of services covering social media to radio production and more to ensure one’s digital marketing needs are fully met. If you want to craft the best jingles for business, work with us today!

TOP 5 REASONS WHY A JINGLE FOR YOUR BUSINESS IS A SMART INVESTMENT

Why Your Business Needs a Jingle: The Benefits of Investing in a Killer Jingle from the Killerspots Agency.

In today’s competitive marketplace, it’s more important than ever for businesses to have a strong and memorable brand identity. And what better way to achieve that than with a catchy and memorable jingle?

At the Killerspots Agency, we specialize in creating top-notch jingles that will help your business stand out from the crowd. But you might be wondering, what are the benefits of investing in a jingle for your business?

Increased Brand Recognition

One of the biggest benefits of a jingle is that it helps increase brand recognition. A jingle is a short, memorable tune that is associated with a brand or product. It’s like a musical logo that sticks in people’s minds, making it more likely that they’ll remember your business when they need the products or services you offer.

Increased Ad Recall

Another benefit of a jingle is that it increases ad recall. A jingle is often used in commercials, and when a jingle is memorable and catchy, it can help people remember the ad and the product or service being advertised.

Increased Emotional Connection

Jingles can also help create an emotional connection with your target audience. A jingle that evokes positive emotions can help create a positive association with your brand, which can lead to increased customer loyalty.

Increased Effectiveness of Advertising

Jingles are also an effective way to grab attention and make your ad more memorable. A jingle can be used to break through the clutter and make your ad stand out, which can lead to increased effectiveness and ROI.

Increased Reach

A jingle can also help increase the reach of your advertising. A jingle that is played on the radio, television, or in stores can be heard by a wide audience, which can help increase brand awareness and drive sales.

At the Killerspots Agency, we understand the importance of having a strong and memorable jingle for your business. That’s why we work closely with our clients to understand their unique needs and create a custom jingle that perfectly aligns with their brand and target audience.

We have a team of experienced and talented musicians and sound engineers who will work to create a jingle that is not only memorable but also unique and fitting to your brand. All of our jingles are 100% custom. Every note and every lyric are completely custom made for each of our clients. The Killerspots Agency has hundreds of talented voices, some of today’s best musicians and gifted, creative jingle producers on staff to create the perfect, Killer Jingle that engages our clients’ audiences.

We also understand the importance of staying up to date with the latest trends in music and sound, that’s why we use cutting-edge technology and techniques to create jingles that are not only memorable but also sound great and are in sync with today’s audience.

Our team is also experienced in creating jingles for a variety of industries and we have a proven track record of creating jingles that drive results. Listen to our demo and you’ll hear the Killer difference guaranteed. We also offer jingles in several different languages including, English, Spanish, French and many more.

Don’t let your business get left behind in the competition. Invest in a jingle from the Killerspots Agency and watch your brand recognition, ad recall, emotional connection, and ROI soar.

Contact us today to request a free quote on how we can help your business stand out with an original, custom business jingle.

6 Steps for the Best Small Business Web Design

Is your small business online? You may already be aware of the importance of social media for your business, but is your website optimized for maximum lead conversion? And do you know the best small business web design and user experience (UX) strategies to make your site beautiful and user-friendly?

In 2022, design is king for your website. In fact, a survey found that 50% of consumers believe that website design is important to a company’s brand. But user interface (UI) or UX is also incredibly important. UX/UI involves how users interact with your website, and how easy or difficult it is to navigate. In the same survey referenced above, 42% of users reported that they would leave a website because of poor functionality.

So, for the best possible client experience, you want your small business website to be responsive, elegant, and easy to navigate. But how do you go about this? Where do you start with small business web design?

Designing a small business website is a time-intensive endeavor, and there are many factors that affect web design or UX choices. However, there are some general rules of thumb to keep in mind. Keep reading for our top small business web design strategies to improve your small business website.

Step One: Set Up Your Site

You may already have a website for your small business, but if you don’t, you’ll need to start from the ground up. First, choose a Content Management System, or CMS, to develop your site. There are many CMS on the market to choose from, but the easiest are platforms that have a simple front-end design experience. Font-end design experiences, included in CMS like WordPress and Squarespace, allow you to visually design your website without needing extensive coding knowledge.

After you’ve chosen your CMS, you will need to choose a host and domain for your site. A web host is where your website files are stored, and many hosting platforms will cater to a particular CMS. For example, Bluehost markets itself as a WordPress hosting site. WordPress itself also offers hosting services with WP engine.

A domain is the web address that a user types in to find your website. Domain names should be simple, short, and relate to your business. If possible, use a keyword in your domain name that would be searched to find your business. For example, if your name is Hannah and you own a shoe store, you could register the domain “hannahshoes.com”. Robert with a consulting firm could register a domain like “robertsconsulting.com”.

Step Two: Choose Your Site’s Purpose

Next, you need to know the purpose of your small business website. Will you be selling products online? Or is your site geared toward generating leads for a service you provide? Do you own a restaurant and your patrons are looking for your menu? Or are you a content creator, and you want to display your work for future clients? The purpose of your website will largely determine the layout and types of pages, as well as the overall branding and design. We’ll go more into detail in the section about pages.

Step Three: Decide on Design and Layout

Now that you have your CMS, domain, hosting, and the purpose of your small business website, it’s time to start designing. You can design your website using a template or create your own from scratch. Either way, first you will need to choose the overall look and feel of your website. What colors and typefaces are you using? Are you using images as design elements, or sticking to a more text-based design? Whatever you choose, keep it simple and stick to a defined color palette, typeface, and header style on every page. The more consistent your design, the more visually appealing your site is to your visitors.

Next, choose a layout for your information. How is your content organized? Most users will expect these common elements, so make sure you include them in your layout:

A header with a navigation bar.
Your logo or business name.
Contact information that is easily accessible.
Footer navigation.
Social media links.

Many websites now have a one-page, scrolling design, where the tabbed pages in your navigation bar transition from one to the next simply by scrolling. This layout is popular due to the increased prevalence of mobile internet traffic, where scrolling rather than clicking is the preferred method of consuming content. Choose the design that’s best for your small business website and your customer experience.

Step Four: Choose Your Pages and Create Content

With a design and layout in mind, it’s time to create your pages and fill them with content. Depending on the kind of small business you’re operating, you will want to emphasize different pages further up in your hierarchy. Restaurants will want their menu page front and center, while companies that provide services will need to list and describe those services first. Your pages will vary, but make sure you at very least include the following:

About Page
Services Page or Pages
Contact Page
Privacy Policy Page (A Legal Requirement)
Terms and Conditions Page (Also Required)

Next, you’ll need to fill your pages with content. Make sure to have enough information on each page, but not too much to prevent visual clutter. Present information in an easy-to-read format, such as lists or bullet points, with clearly defined headers so visitors can find what they’re looking for more easily. Most web users skim read to find what they want to know, so utilizing headers is a great way to make sure your important content isn’t lost in excess fluff.

Step Five: Optimize for SEO

Once you create your content and organize your site layout, you will need to optimize your small business website for Search Engine Optimization (SEO). Ensure that your small business website follows SEO best practices, including organic use of keywords, appropriate alt text for images, and updating meta descriptions within your search engine optimization tools. These SEO strategies will ensure your site ranks positively within search engines, increasing the chances of your target audience finding your website. You can check out this guide for some SEO best practices you can use to increase your small business website’s search engine rank.

Step Six: Optimize for Mobile Devices

To build off of the last point, SEO and mobile optimization go hand in hand, as Google has recently switched to mobile-first indexing. Users also respond more positively to sites that are optimized for mobile. So, making sure your website is fully optimized for all devices is key to gaining and retaining lead conversions.

Approximately 55% of all web traffic comes from mobile devices, and 93% of users surveyed report that they would leave a website if it wasn’t optimized for their device. Utilize the responsive design settings in your CMS to design for desktop, tablet, and mobile devices, so your small business website works smoothly and looks sleek across all devices. Images and text elements should be resized to fit the screen, and navigation menus should be compressed into a hamburger menu, so the navigation is mobile-friendly.

Get a Killer Small Business Web Design from Killerspots

Are you not sure where to start designing your small business website? Killerspots’ web design team creates beautiful, responsive websites for our clients, no matter what industry they’re in. Learn more about our web design services and get in touch with us to get started today.

What Is a Brand Voice? How to Define Your Unique Brand

Sometimes the word “brand” brings to mind one of those catchy radio commercial jingles you hear over and over. The hard truth is, that a brand’s voice is a cornerstone for any company.

Statistics show that if you implement your brand voice consistently, throughout your company, you’ll see your revenues increase. This increase can be as high as 20 percent. Building your brand is the key to your company’s future success.

Learn more here on what is a brand voice all about and how to build one that establishes your company’s identity. When you develop this identity now, you’ll guarantee faster growth in your company’s future.

Why Is Branding So Important?

The most familiar brands in the market today have the power to cement a lasting impression on their target customers’ psyche. Buyers will often recognize these products and company names and connect with them on emotional levels.

Building a brand will attract a loyal following. These believers will know what they can expect from your product and will learn how to trust you.

Building a brand can also help you attract your future workers to come work for you. You’ll see that potential employees want to work for your enterprise and become a part of its familiar name.

Potential business associates might want to collaborate because they know about your positive reputation. Investors will start knocking on your door because they want to collaborate with a recognized name in your specific industry.

The History of Branding

Early branding history standouts in this country included brand names such as Tide and Lipton. These companies designed what’s known today as brand management science.

These companies knew how to speak to customers and learn what their values were and what was most important to them. Once they found out what emotional value a customer had for their product, they would create a tone that promoted that product based on this value.

These companies identified their customer’s values before their competitors did. They also learned that they could charge a higher price for their products if a customer believed that they offered the best value as compared to their competitors.

What Is a Brand Voice?

A company’s brand voice means how they talk to its customers. A brand voice directed to a target audience should have its own style and come across as true to the company’s persona and values.

Think of a brand voice as the tone in which you communicate with your friends, family, work colleagues, or spouse. Just like there is a specific way you communicate with these people, there’s also a way to communicate with your customers.

Buyers will buy more from those brands that create emotional connections, rather than with brands that deliver uninspired messaging. Think of your brand tone as to how your company says something, less than what they say.

Types of Brand Voice

Brand voice can range anywhere from intellectual to playful. Some of the most common brand voice examples you’ll see in the market today include:

Aggressive and strong
Sweet and elegant
Weird or out-of-the-ordinary
Inspiring and positive
Funny
Aggressive and strong
Simple or considerate
Highly emotional.

How to Find Your Brand Voice

The first step to building your brand voice is to identify the core elements of your company’s products and name. These elements should tell the world who you are and what customers can expect when they do business with your company. These core elements include the following:

Identify Your Company Values

Create a brand voice that mirrors what you believe is important so that you can align it with your company’s top priorities. One simple way to do this is to have your company’s on-hold messaging recording outline your company’s products and values.

You should also link your brand to your company’s mission. When you do, you’ll show your target audience why you are their best choice to meet their specific needs.

Know Your Customer

Understand your customer’s values and desires. When you do, then you’ll be able to create a compelling tone that keeps their loyalty and persuades them to visit your business over and over again.

What do your customers need right now? Are those needs going to shift in the future? When you know how to appeal to your buyers, you can shift your strategy and market to them in the future as well.

Know What the Competition Is Doing

Lipton and Tide knew this point all too well. They learned early that if they took the time to find out what the competition could (or couldn’t) do, their products could outpace what these other products could do.

Make a note of what didn’t work for your competitors. Then you can avoid making the mistakes they made.

Test, Review, and Adapt Your Voice

Review and experiment with your brand tone on your printed and electronic platforms. Write some sample blog posts for your website, using your new brand voice. Ask for feedback from your colleagues.

Review how your tone interacts with other components of your brand. Is your voice consistent with your website, letterhead, or business cards?

Does your logo send off a different impression? Does your tone conflict with the logos or colors you’ve chosen to represent your business? Check to be sure that these other branding vehicles don’t conflict but work consistently together to avoid confusing messages.

Schedule Time to Review and Adjust Your Brand Voice

It’s easy to forget about developing your brand voice throughout your hectic work schedule. With all of the other day-to-day obligations fighting for your attention, it might be tempting to think that a brand voice can develop itself.

Just remember that building your brand tone is an investment in your company’s future. Make time to look at your messaging to make sure you aren’t sending conflicting signals.

What Are Your Next Steps?

It’s a time-consuming exercise to build your brand voice. Make it a habit to set aside time to observe what the competition is doing. Make strategic adjustments in response to a customer’s online feedback.

Don’t forget to check our website for more helpful information on what is a brand voice all about. Let us help take your enterprise to its next best level by contacting us today.

What Is a Sound Logo? How Sonic Branding Can Help Your Business + 5 Top Examples

If you own a small business, you already know branding is incredibly important. Branding is the process of creating a perception of a product, service, or company. More importantly, branding is what makes your business distinct in the minds of your consumers. A total brand image should tell your customers what your company does, what your values are, and how they should think about your company.

Branding is accomplished primarily through visual means. Logos, website design, and even the style of writing used in all written and web communications are what most people think of when they consider branding. However, branding can also be accomplished via audio. Most audio branding is accomplished by jingles or radio advertising. But there is another aspect of audio branding that many companies miss:

The sound logo or audio logo.

What is a Sound Logo?

Sound logos are part of an overall marketing strategy called sonic branding. Sonic branding uses sound instead of or combined with visuals to evoke a particular message for a brand. A sound logo is a short sound clip, no more than a few seconds long, that can accompany a visual cue or stand in the place of a visual logo. This strengthens the recognition between the visual and the product/company because the human brain is especially in tune with audio cues. In fact, the brain has a faster reaction time to auditory stimuli than it does to visual stimuli. So, a sound logo is a powerful tool companies can use to cement their brand image into their customers’ minds.

Audio logos are also especially powerful because humans are hard-wired to have emotional responses to sound. Music or other audio cues are processed in the emotional center of the brain. This emotional hub also is responsible for memory recall. For example, a listener can hear a piece of music that makes them feel happy or sad, and they immediately recall memories associated with those emotions.

The right sound logo can evoke powerful emotions in customers that a company can use to its advantage. An expert sound designer can craft an audio logo that triggers the right emotions so that your product or service is viewed favorably by your audience.

But how is this done? Well, consider the following five examples of audio logos. These top companies use these sound logos as part of their overall sonic branding strategy, to great success.

Top 5 Famous Examples

1. Netflix

The Netflix sound logo is one of the most recognizable sound logos of the streaming age. It’s also one of the shortest. At just two notes, the “ta-dum” sound that plays when the app loads on your device is a great example of the emotional power of sound. What do you feel when you load up Netflix and this sound plays? Are you excited about binge-watching? I know I am.

2. Intel

The Intel audio logo is one of the most well-known technology audio logos in history. And on its surface, it may sound simple. A five-note mnemonic, the logo lasts about three seconds. But it’s actually a multi-layered sound comprised of many instruments playing the catchy sequence of notes. You can probably hum it without playing the video above, it’s that pervasive.

3. THX

THX is focused on high-quality sound, so what better way to set audience expectations than with an exciting, engaging, and loud sound logo? A full orchestral suite glissando, the logo starts soft and transitions to a mind-bogglingly loud climax. The THX logo was a staple of many cinematic experiences of the 80s, 90s, and 2000s. When you hear this logo, you know exciting things are going to happen.

4. T-Mobile

T-Mobile’s melody is instantly recognizable and iconic. The bright and catchy 5-note trill is an earworm that most people can hum by heart even if they aren’t a T-Mobile customer. Combined with the bright pink T-Mobile logo, the mood and brand image they convey are clear and target modern audiences.

5. Apple

Sound logos aren’t just used in advertising. Audio cues of all kinds are pervasive across Apple’s product lineup. The most recognizable are the Mac startup noises as outlined in the video above. Apple does sound design very well, bringing forth a nostalgic and trustworthy image as a power player of a tech company. You can even hear examples of their expert sound design in the actions you take every day on your iPhone. From the swoosh when you send an email, to the ding-ding of a text message. These sounds are unique to Apple and instantly bring forth their brand image when heard.

How Can My Business Use an Audio Logo?

Now that you’ve listened to these examples and you know the value of an audio logo, you may be wondering how you can create one. If you aren’t an experienced sound designer or if you don’t have a strong brand image in mind, it can be difficult to know where to start.

Killerspots’ sound design and graphic design team can work together hand in hand to help you create a sound logo that will plant your business on the map. First, we can sit down with you and go over your existing visual logo to talk about its message. What colors are you using for your business? What message and mood are you trying to convey? Is your brand punchy or is it warmer and welcoming? How do you want your customers to feel when they see your visual logo and hear your audio cue?

The answers to these questions will guide our branding experts through the design and development process of your audio logo. Once we have a clear idea of your message, then the magic can happen.

And it really is magic. Check out our audio logo and one we made for master entrepreneur and CEO, Storm Bennett:

We Can Hear Your Sound Logo Now

Combined with an overall brand strategy, utilizing an audio logo for your business can set you apart from your competitors. Partner it with a killer jingle or radio campaign, and you have the perfect recipe for a brand that sticks and eventually, a loyal customer base. Get in touch with Killerspots today to find out how we can create an audio logo for your brand that will become synonymous with your business image.

7 Strategies to Build Brand Awareness in 2021

Did you know that it takes 5 to 7 impressions for a brand to be remembered and become recognizable? Building a brand is an ongoing, evolving process that requires adaptation and hard work.

Brand awareness is a foundation to building a brand successfully, it lays the groundwork for brand recognition and brand recall.

So how do small businesses or enterprises ensure that their strategies are promoting brand awareness into and throughout 2021? Keep reading to find out the 7 best ideas for better brand awareness.

Brand Awareness And Conversions

Focusing on brand awareness can bring a myriad of advantages and benefits to your brand and business. One of these advantages is the fact that by deciding to increase brand awareness, you’re likely to see an increase in conversions and sales.

The two are strongly tied together.

Why is that?

Having a strong brand awareness means that people will remember your brand, and will be able to recall your products and services easier. The key to brand awareness is that potential customers will begin to relate your specific product with your brand, and remember it in their time of need.

Brand awareness creates trust with your audience, and by doing so, eventually converts them to customers. Which is how brand awareness will increase your conversions over time.

There are three key things that brand awareness can do your business:

It can drive traffic to your website
It can increase lead generation and conversions
It can increase referrals and word-of-mouth marketing

The one way to ensure that your brand awareness efforts are working for you is by using different strategies.

1. Begin With a Plan

Brand awareness should never be done on a whim with no strategic goals in place. This is why the first strategy you should have, is to have a strategy.

Sounds a bit counterintuitive, doesn’t it?

But marketing efforts should never be implemented without a solid plan as its foundation. This means you need to be able to measure brand awareness success.

You need a plan for your brand awareness campaign. Ask yourself, what do you want to achieve with your marketing? What do you want to achieve with your brand awareness?

Are you looking for more subscribers? Are you looking for more followers or a higher engagement rate?

The absolute fundamental part to creating a successful brand awareness campaign is to know your audience. This is all forms part of the plan that you’ll create. So, start with your audience, what is their demographic? Where will you find them? Who are they?

Once you’ve nailed that down, you’ll want to have measurable goals in place for the duration of your plan. How else are you going to know if you’re improving or if your strategies are working?

2. Develop Your Brand Persona

Some brands don’t see the importance of a cohesive brand persona across their platforms, and this is a mistake.

You should develop a brand personality and voice that’s going to be the rule for how your brand is presented online, and offline. Part of this strategy is how you plan to make your brand relatable to your audience.

If your brand evokes emotional reactions in people, it will be more memorable, and that’s how brand awareness and brand recall work. Work on your brand’s personality.

How are you going to get people to relate to it on an emotional level?

3. Content Is Key

One strategy you should focus on is your content marketing. Through content, you can achieve many things.

Focusing on your content marketing means that you need to have an understanding of the type of content you’ll be creating and publishing, and how this content is relevant and relatable to your audience. Content marketing is usually the heart of your brand’s digital marketing tactics.

There’s no point in creating a brand awareness campaign if there isn’t relevant content to interest your audience. Having content that solves a problem or issue for your audience or your customers, is ultimately what will drive conversions.

In-depth information within your content will be valuable to the performance of your brand awareness efforts.

4. Consider Influencer Marketing

Influencer marketing has grown exponentially over the past few years, and there’s good reasons why.

Your strategy for influencer marketing is once again built upon the foundation of knowing your audience and knowing them well. Partnering with an influencer who is talking to your ideal target audience is how the system works.

There are two things to consider though:

If you’re looking simply for increased brand awareness, then you’ll want to search for influencers who have a large following and that’s all
If you’re looking to increase sales, then you’ll be looking for an influencer who is niched in your industry and can help convince their following to buy your product or service

Did you know that 89% of marketers say that their ROI (Return on investment) is higher with influencer marketing than with other channels?

5. Mobile Optimization

You may read ‘Mobile Optimization’ and think wait, that’s just a tactic for digital marketing, how will it help with brand awareness?

Well, did you know that there are 3.5 billion mobile users globally? And these users spend about 2 hours per day on their mobile.

This means one thing, if your online brand awareness is not optimized for mobile viewing, then you’ll be losing out on a large potential audience. You need to make sure that your website and all your content is suitable for viewing on any device. If your content is mobile-friendly, it makes for content consumption easily. And thus, puts your brand in front of more eyes, and increases your brand awareness.

6. Promote Brand Loyalty

One strategy that you absolutely have to implement is the promotion of brand loyalty. The idea behind brand loyalty is that you should be building long-term, sustainable relationships with your audience and your customers.

One surefire way to promote brand loyalty is by creating membership scenarios for your audience and customers. This can be achieved by using the idea of exclusivity to sell the concept to your subscribers.

What do we mean?

Well, imagine subscribers get a monthly coupon for a small discount on your products or services, it makes them feel in a way that they belong to an ‘exclusive’ club and gives them a sense of belonging.

Through brand loyalty, you can build communities that interact and engage with your brand continuously online, and in turn, these brand-loyal audience members will increase your brand awareness to people in their digital environment.

7. SEO Is Still Important

We’re all familiar with the term SEO (Search Engine Optimization) and what it can do for our websites, but what can it do for our brand awareness efforts?

Through SEO we look to achieve one thing, and that is increased traffic to our website. Through many different SEO tactics, our websites and our brands land in front of many, many more eyes.

SEO tactics such as the use of social media marketing, keyword research, and local SEO efforts will all work together to give your brand more online presence and thereby create higher brand recognition.

By focusing on your SEO, you’ll be killing two birds with one stone, you’ll be driving traffic to your website and promoting lead generation and you’ll be increasing brand awareness. Here are some of the SEO tactics you can include in your strategy:

Perform an audience audit and ensure that you understand who you’re targeting and how you plan to do this
Through your audience audit, you’ll discover the foundation for your keyword research and this is a fundamental part to creating a successful SEO strategy
Focus on link-building, if your brand is present on other reputable websites of other well-known brands, you’ll drive both traffic and brand presence
Focus on local SEO efforts and make sure that you’re front of mind when it comes to local search engine results

Through SEO you can place your brand in many more ‘places’ online and thereby increase your brand awareness. Ensure that your SEO efforts are measurable though, as you’re going to want to be able to measure how successful your SEO has been in contributing to your overall brand awareness efforts.

You can use Google Analytics as a way to measure this and analyze your traffic.

The Beauty Of Brand Awareness

The thing about building brand awareness is that nothing is going to be an overnight success. You need to be willing to put in the groundwork and build a solid foundation for each of these brand awareness strategies.

Measure your progress and performance periodically to ensure that you’re getting the results that you want, and to decide if your strategy needs to be adapted.

Partnering with a reputable agency on your brand efforts can be advantageous in the long run, as they come with vast experience. Contact us if you’d like to start building brand awareness right now.

The Benefit of Strong Logo Design for Your Brand

A killer logo is critical to the success of your brand and organization. After all, you want your brand to be clear, recognizable, and persuasive so you can attract clients and build your business. Pulling together the right design elements into a logo can elevate your brand — and your sales.

Curious to learn more? Keep reading to understand why you need to prioritize logo design when building your brand!

Strong Logo Design Makes a Strong First Impression

First impressions are everything, right? And you want to make the best one possible when you’re establishing a brand. That’s where a dynamic logo can set you apart from the crowd.

With a logo, you need a design that plays into your consumers’ expectations for your brand. Think about what kind of tone you want to communicate. What colors, shapes, and icons can come together into a fresh and appealing logo?

By having a strong logo, you’ll make the right impression on potential customers. People have busy schedules and a lot of interests competing for their attention, so you need to hook them right away. They’ll be more likely to check out what you have to offer within your brand if they are wowed from the start.

How do you make that first impression? You hire experienced designers who can listen to your expectations and craft the perfect business logo design.

Hiring the right design team is a big piece of the branding puzzle since you need designers who can capture your brand with well-chosen design elements and a little originality. Work with your graphic designer to help them understand the mission of your organization so that you can make that strong first impression.

The Right Shapes Can Work Wonders

Recent studies suggest that the shape of a logo impacts the way a customer understands an organization. What does that mean? It means that when it comes to graphic design for logos, you’ll need to choose your shapes wisely.

Think about how you want your audience to perceive your brand. Do you want them to see you as friendly and service-oriented, or efficient and commanding? Do the research to know who your target audience is, and find ways to incorporate the visual qualities best suited to that audience.

It’s also important to determine what visual qualities work best. These will depend on your goals. An experienced graphic designer can choose the right tools for the job, and then walk you through the design theory behind their choices.

When it comes to shapes, curves and rounded lines tend to create a sense of warmth and approachability. So if your brand serves people in a very direct way, curves can be a wise choice within your brand identity.

Sharper lines and edges suggest professionalism as well as brand strength. A simple, more sever design might communicate that your brand is forward-thinking and cutting edge. Keep the corners sharp and the details minimal.

If you and your designer do opt for text, talk it over with them. Make sure you’re clear on the visual difference between serif and sans-serif fonts. They project very different images, so know which one serves your brand identity better!

You’ll Communicate Your Brand Clearly

Your brand logo needs to communicate your product or service clearly. If it doesn’t, you risk losing potential customers to your competitors.

If you’re real estate agent, for instance, it makes sense that your logo would communicate a sense of orderliness and structure — or maybe even an image of a house. With logo design, the goal is for someone who hasn’t seen your mission statement or anything else to be able to have some sense of what your brand represents.

A good rule of thumb is to show your logo design to other people for feedback. These can be friends, family, coworkers, or strangers. A good designer will be open to feedback and work with you to make sure that you’re satisfied.

Logos Make You Instantly Recognizable

You want a logo that people will recognize in any context. This is a challenging goal to achieve, but it is possible through excellent design work. And excellent design work means that even a simple shape or abstraction can speak volumes about who you are and what you do.

In today’s competitive world, consumers have grown distrustful of advertising that says too much. Advertisements that make false claims or seems too good to be true actually can damage a brand. This means that heavy-handed, text-heavy logos are falling out of favor.

Clean and comfortable logos are the better way to go. Brands like Nike have stayed relevant in part because of their memorable designs. Everyone knows the Swoosh, and there’s nothing aggressive about it.

Paying for a logo design might seem like a big upfront investment, but it’s one that pays off in the long run. And don’t think you can design something on your own if you don’t have a design background. It’s better to hire the right designer so that your logo looks professional and not amateurish!

When you’re developing your brand logo design, aim to create something that people will recognize whether it’s on a poster, website, or article of clothing. Brand recognition is huge, and you don’t want your brand to get lost in the shuffle.

Logos Help With Social Media Marketing

It’s important to leverage social media to showcase your brand, too. The days of relying on print materials are gone, so upping your digital game is crucial to your brand’s success. Set up social media accounts and use your brand as your profile picture whenever possible.

So much of social media is visual, so logos offer an easy way to engage new clients. With the average person spending over 5 hours on their phones each day, people are encountering so much visual content — and at a rapid speed. Make sure that your brand logo is active on a number of social media platforms as part of your marketing strategy.

Assign your savviest employee to handle the responsibilities, and make sure to document the metrics so you can see how your audience responds to your logo. If you notice that your logo is not translating into an audience or new sales, look into making some revisions.

You’ll Build Visual Consistency

From a branding standpoint, nothing is worse than an inconsistent public image. If the text and colors on print materials differ from those on Instagram, you’ll confuse your audience. And if the text is serif in one place and sans-serif in another, you won’t be building brand consistency.

With a logo, you create a clean symbol that you can include in any branding materials, whether digital or print. Think of it as a stamp or seal. Everything else you write or design should complement and enhance your logo.

And make sure that your logo works well in black and white. While most digital platforms will allow you to use color, be prepared for other formats — like print media — where you may be limited to grayscale. Design a logo that has enough contrast and clarity to translate to black and white formats effectively.

Ultimately, consistency is the key. Since part of your goal is to draw in new customers, keeping your logo uniform and clear is an essential step to creating a strong brand. Your brand will be more memorable and easier to recognize in a crowded field of competitors.

You’ll Build Brand Loyalty

You want your customers to come back, right? If customers have a good experience with your product or service, they’re more likely to do that. That’s why you want them to make a strong visual association with your brand — and a logo can help you do that!

Aim for a design that is timeless and not gimmicky. Designs that are based on trends will feel stale quickly. Things like drop-shadows, gradients, and handwritten text might seem like fun design choices at the moment, but you might be sick of these trends a year from now.

If your design has staying power, your clients may be more interested in sticking around, too. A logo that changes frequently could suggest that your brand is unreliable.

The Bottom Line

Good logo design has the capacity to elevate your organization’s visibility and sales. With some research and collaboration, you can build a brand that people will know and want to come back to. Make sure logo design is the next thing you pursue to strengthen your brand.

When you’re ready to craft the perfect logo, contact us and we can work with you to realize your vision!

10 Ways to Measure Brand Awareness

80% of people crave good stories but wish brands were better at it. Creating a business brand is about telling your story. It’s about customers purchasing something and experiencing your story. Your brand should listen to your customers and communicate with them about their needs. This is why you need to measure brand awareness.

You need to see if you are listening to the needs of your customers. You need to figure out if your customers are feeling that your brand is about them and not you.

Here are 10 ways to measure brand awareness that can help you create or boost your brand to your customers.

1. Surveys

Surveys are an excellent way to measure your brand awareness. You are measuring how familiar people are with your business and what you do.

You are assessing how recognizable your business logos and products are with customers.

Surveys can be done by email, telephone, a website, or you can ask a customer in-person.

The goal is to see how well people recall your brand.

You can also see how videos promote your brand’s message in this blog post.

2. Check Your Website Traffic

You can use Google Search Console to check and optimize your website traffic.

Over a span of months, you can see on Google Search Console how much people are clicking or visiting your website. It gives you other data on what’s working on your website and what’s not.

Your website also gives you an indication if people are positively engaging with your business brand.

You can also check blog traffic and social shares in your website traffic to give you an idea of how people react to your brand.

3. Social Listening

Social listening is about why, where, and how people are talking about your brand.

You can see what people are saying on social media when it comes to your brand. You can also ask questions to generate responses.

Social listening means you are checking social engagement, social media traffic, and how often your leads are converting.

4. Leads

A consistent flow of leads is a good measure of how well your brand is performing.

It gives you an idea of people who are seeing your brand and recognize it. You should, however, assess how many leads are coming in on a week to week basis.

You should figure out how many leads are coming in and how many are converting.

5. Revenue

How many leads convert will reflect what your revenue is.

Seeing how your revenue fluctuates gives you an idea of how many customers you have and how well they recognize your brand.

You should specifically see if you have returning customers or life-long customers, which gives you a better idea of how many customers come back based on your brand and how they feel about it.

6. Video Metrics

If your business has a YouTube channel or has informational videos on your website, it can give you an indication of how well customers recognize your brand.

Video metrics include comments and clicks. You are checking to see if your customers respond to video.

Although video is becoming more popular, you shouldn’t use it as the only metric to evaluate how your customers feel about your brand.

7. Search Volume Data

Similar to website traffic, you can also see how people find your brand organically without paid advertisements.

You are looking at metrics that see how people found your brand based on the products they searched.

This method is also an effective way to see how your brand compares to your competitors. You are seeing if people after they find your site, are clicking and purchasing or going to competitors’ sites.

8. Earned Media

Earned media refers to all the mentions and referrals you get without paid forms.

You are seeing how many people or businesses are mentioning you without your involvement. It’s a testament to how many people recognize your brand and want to mention it to others.

There are some online tools that can measure earned media. These tools can give you an idea of the number of clicks and posts from social media sites.

9. Check Reviews

Another important metric to measure your brand awareness is to check online reviews.

You should check Yelp and Google and see what people are saying about your business. It’s a good measure of what people think of your business and what kind of review they leave.

It also gives you feedback on what you can improve in your business.

More importantly, you can see what people remember most from your business, which also gives you an idea of brand awareness.

10. Employee Brand Advocacy

Lastly, employee brand advocacy is measuring how many employees talk about your business.

An example is using actual employees in advertisments instead of paid actors. By doing this, you are showing how authentic your business is.

Employees understand everything about your business, which is why they are great advocators.

In addition, employees understand your brand, your mission statement, and the story you telling. It’s one of the most authentic ways to spread your brand.

You can measure employee brand advocacy by looking at post engagements, conversions, web traffic, and other metrics.

Overall, this list of 10 ways to measure your brand awareness can give you understanding of what your customers think of your brand. The overall goal is to achieve a postive message and these 10 ways can help you achieve that goal.

Why You Need to Measure Your Brand Awareness

The goal of why you measure brand awareness is to see how well people recall your business, your story. You want people to buy something and feel the story around something they bought.

Brand awareness is checking how people recall your business identity, your business story. You can boost your brand by when you understand how your customer perceives it, how aware of it they are.

For more information on marketing, you can contact us here.

Why Is Audio Such an Intimate and Effective Advertising Medium?

Effective advertising in the digital age often is a matter of tell-don’t-show, in a manner of speaking. Sure, you still have to use concrete language and tap into the target audience’s emotions. More and more, however, that can be done through the sense of hearing rather than sight or touch.

We’re talking about audio advertising and the compelling power it has to reach educated, diverse markets. In the following article, we’re going to explore the reasons audio is so intimate and effective for this market. First, however, let’s look at whether the audio hype is myth or reality.

Is Audio Effectively Better for Advertisers?

Anecdotally, audio seems like a viable platform for advertisers to get their messages in front of the right people. One look at the plethora of podcasts, streaming platforms, and radio listeners will tell you that. What do the numbers say, though?

Well, 40% of surveyed consumers use voice to purchase something every month. Furthermore, over half of podcast listeners have annual household incomes of $75,000. Most listen to around seven podcasts per week as well.

We know from this data that the use of voice-related applications is on the rise from both user-activated and consumer standpoints and that the people listening are on-the-rise with more money to spend than the average person. Ever wondered why it’s that way? Here are some reasons.

1. Listener Behaviors Are Well Established

Podcast sponsorship is a pretty safe bet for getting into the audio advertising market. That’s because podcasts easily can list their subscribers. In fact, it behooves them to have that kind of transparency.

Also, given the niche focus of most podcasts, you know automatically what type of behaviors and preferences these users have established. You really don’t have to do as much legwork to figure out everything.

2. Listeners Subscribe Based on Their Trust of a Personality

Something else podcast marketing has going for it many other forms of advertising do not is a built-in endorsement. See, listeners choose a host or team to listen to because they’ve already been engaged. Engagement is built on trust.

The relationship with podcast marketing differs from even radio advertising, which wears the stigma of corporate sponsorships and one-size-fits-all. Podcasts are built around interests, and influencers in this arena understand that when they welcome an advertiser aboard, they’re indirectly adopting acceptance of the brand they’re pitching.

You, as an advertiser, benefit from the intimacy that influencer has established. That can be a win for everyone involved with the right offer.

3. They Are More Forgiving of Audio Interruptions

The standard video commercial doesn’t play to a captive audience. They get up, check the chicken in the oven, use the restroom, or catch up on chores until their program-of-choice is back.

Audio advertising usually plays to a captive audience driving to and from work or handling something work-related at their desks. They are far more forgiving of these interruptions because a) audio advertising usually is shorter (20 seconds to a minute per break), and b) it’s generally tailored to whatever piece of content they’re listening to.

In other words, they find the advertising shorter, more relevant, and easier to digest. As a result, they’re going to be willing to listen instead of redirecting their attention somewhere else.

4. They Continue to Adopt Audio in a Variety of Forms

The captive audience thing is so important when you think about those primary ways your audience consumes audio content or audio stories. Whether it’s through podcasting, listening to a streaming service like Pandora or Amazon Music, or playing a radio app, the audience is mentally ready to engage.

5. Listeners Also Appreciate the Conservative Size of Audio Files

Data usage is a growing concern for consumers trying to control costs. Downloading audio files goes quick and smoothly over a Wi-Fi network, allowing your audience to listen whenever and wherever they choose.

Ways to Use Audio to Your Advantage

Now that you know why this form of advertising and content consumption is so intimate and effective for your target audience, you need to shift your focus to how you can use this knowledge and formatting to your advantage. Here are some quick suggestions.

Content First

Start by being a consumer first. Listen to the programs and platforms you’d like to capitalize on. Note how long each advertising spot is, when it appears, and what type of information it covers.

From there, invest in high-quality equipment for shooting and editing. Use layers to enhance the sound quality and noise cancellation to buffer out any remaining distractions. Last but not least, test multiple ads across several programs and platforms to learn what works.

Add Color and Background

Beyond the content itself, listen deeper for maximum effect. By that, we mean to note any use of background music and sounds. Find ways you can incorporate those effects into your own advertising.

Make sure you have permission or the legal right to use whatever you choose for adding to the end-listener experience. This especially is important for longer-form advertising like audio stories (see Reid Hoffman’s Masters of Scale podcast for examples of this technique done right). Lastly, choose the right voice-over person for your ad.

Partner with the Right Creator

Tailor an offer to the specific audience. That means partnering with a content creator in your niche. Someone who can deliver the right target market for your product or service.

Change It Up

Use different content creators and change up your messaging and offers. There’s no better way to get a feel for what works and what doesn’t then trying to best your best effort.

Review Your Results

Pay close attention to the analytics. Using promo codes on special offers that are tailored to that audience is the best way to see if you’re getting an adequate return on investment.

Audio Is Effective Advertising Because Listeners Choose You

We recommend audio as one of the most effective advertising methods because it’s one of the only venues where the listeners choose you. By that, we mean they’re more likely to stay engaged with your content than other forms of advertising.

Good luck as you build your audio advertising campaign. If you need professional assistance in any or all of the above-mentioned areas, contact the Killer Spots Agency today.

How to Make Brand Videos That Enhance Your Company’s Message

While developing their marketing strategies for 2020, more companies have decided to add brand videos to the mix. In fact, marketers who use video in their branding grow revenue 49% faster than non-video branding. However, you need to make sure your videos properly portray your brand first.

Don’t rush it. Instead, make a plan and stick to it!

Here are eight tips to help you improve your brand videos this year. With these tips, videos can communicate your brand and help you connect with customers.

Ready to give your brand a boost? Get started with these eight essential tips for the best brand videos!

1. Determine Your Goals

The first step to creating the best brand videos is to determine what you’re hoping to achieve in the first place.

For example, are you trying to increase brand awareness for your company or a new product? Maybe you want to establish yourself as a thought leader in your industry. Either way, video marketing can help you get there!

Knowing your goals will help you determine what type of content to include.

If you want to expand your brand, create videos that are entertaining or inspiring. Make your videos so engaging that viewers can’t help but share them.

If you want to establish yourself as a thought leader, consider sharing your expertise. For example, you can create an educational how-to video or provide product demonstrations. You can also create a complication of facts and stats that are relevant to your industry.

Maybe you want to inspire people to visit your website. If that’s the case, create a teaser to pique your audience’s interest. Then, you’ll entice them to click over to your website for the full content.

Brand videos can help you drive sales as well. For example, you can use videos to demonstrate new products or provide customers with helpful tips. You can also create branding videos that include a limited-time offer to encourage purchases.

Determining a goal for your branding videos can keep your videos focus.

Then, you’re more likely to achieve your goals!

2. Know Your Audience

In order to create videos that resonate with your audience, you need to know your audience first.

What problems do your customers face each day? What solutions can your product or service provide them? What videos will pique their interest?

Consider creating buyer personas for your customers. Separate them by:

Age
Gender
Marital status
Location
Income
Shopping behavior
Interests

Then, determine what your audience is already searching for. You can explore the videos your competitors have already created to see what works—and what doesn’t. What video elements do viewers respond to the most?

Maybe you’re addressing an audience that doesn’t know a lot about your industry. In that case, you’ll need to create branded videos that explain the basics. If you’re talking to experienced customers, on the other hand, you can focus on providing them with additional value.

Your messaging will differ based on your target audience. By catering your content to a specific audience, you’re more likely to attract them to your brand.

3. Use Your Voice

Your company brand consists of different elements, including your voice, tone, personality, color scheme, and logo. Since your brand videos are an extension of your company brand, they need to include some of these elements. This includes your voice and tone.

Take a look at your website copy. How do you speak to your customers? What words and phrases do you often use?

Keeping a consistent voice in your brand videos will show people your brand is consistent, too.

As a result, customers are more likely to recognize your content on different channels.

4. Visualize Your Brand

Remember, your brand is composed of visual elements as well. Try adding your brand colors to your videos. This tip can help people recognize your company’s content.

You can incorporate your company colors in the background of your video. If your office walls are painted with your company colors, try filming there! You can add photos, text, or other visual elements to your videos as well.

Adding elements that match your overall brand will help you tie various brand materials together.

Don’t forget to add your logo as well! Some companies include their logo as a watermark in the corner of their video. This can help improve brand recognition even as people continue watching your video.

5. Choose a Style

There are many video styles you can choose from. These include:

Culture
Interviews
Events
Product reviews
Tutorials
Presentations
Vlogs
Webinars
Testimonials/reviews
Animations
Behind-the-scenes
Live streaming

Consider your target audience and goals. Then, choose the type of video style that will best help you achieve those goals.

6. Shoot & Edit

Once you have a plan in place, start shooting! Consider creating a script beforehand so you can make sure to keep on track.

Don’t forget to end your video on a strong call-to-action (CTA). A compelling CTA can help you increase conversions and sales. According to this report:

Mobile video consumption grows by 100% each year
90% of customers report videos help them making purchasing decisions
87% of online marketers are using video content
Adding a video to marketing emails can increase clickthrough rates by 200 to 300%
Embedding videos on your landing pages can increase conversion rates by 80%

After creating your video, edit it thoroughly. Take this time to create a transcript, which can improve your search engine optimization. That way, more people find you and your brand videos!

7. Get It Out There

Once it’s perfect, start sharing your new video. Consider where your customers spend their time. This can include social media platforms, YouTube, or your own blog.

Don’t forget to optimize your videos with target keywords to expand your reach.

8. Analyze & Optimize

After a while, review your data. Which videos are your viewers responding to? Study each video’s analytics, including views, shares, and other metrics.

Then, use this data to optimize your future videos! That way, you can expand your viewership each time you film.

Enhance Your Company’s Image: 8 Tips for Making Brand Videos

Expand your brand! With these eight tips, you can make brand videos that resonate with your customers.

Ready to stand out from the competition? Contact us today to get started!

4 Website Design Tactics That Improve User Engagement

The success of a website design is determined by user engagement. However, what does this mean? As a business, the ultimate engagement you are seeking is a product purchase or a quote request. Nonetheless, if visitors are not interacting with your website design, you are not making sales.

No matter the business, it is essential to create a user engagement strategy. You may have a beautiful website, but if it is not easily usable than engagement and the site’s effectiveness will be low. So, what website design tactics will improve user engagement?

Easy Navigation

The longer it takes for a visitor to find the information they are looking for, the more likely they will become frustrated and leave. Easily understood navigation is a must. A visitor should find what they are looking for in 3-4 clicks. Once they leave your site, they will find what they are looking for somewhere else.

Stickiness

Each time a user visits your site, it dramatically increases the likelihood of a sale. In marketing, this is called effective frequency. It takes repeated exposure to your marketing message to make a sale. Therefore, use a blog to share content valuable to visitors, creating a reason to engage and return.

Social Media Integration

Social signals are an important form of user engagement, and search engines use this behavior to determine a website’s popularity and reliability. Ensure your site encourages following your social media accounts, and provide tools to share your content. Again, this goes back to creating content valuable to visitors.

Become Mobile-Friendly

Smartphones are increasingly becoming the preferred method for accessing the internet. If your site is not viewable and usable on a mobile device, visitors will become aggravated and move on. A responsive website design will adjust your site based on the device while preserving the content and function.

What haven’t we covered yet that is important to you? If you would like more website design tactics that will improve user engagement, or need additional information, please contact us.

website website design

Seven Sales Strategies the Best Reps Use Daily (and 9 Rookie Mistakes to Avoid)

Who are the superstar salespeople you admire?

Is it David Ogilvy, who literally wrote the manual on sales strategies, or Dale Carnegie, who convinced you it was possible to win friends and influence people?

Whoever your sales icons are, they weren’t born overnight. It took years of fine-tuning their skills to become the amazing salespeople they are. While there’s no shortcut for hard work, we do want to help you streamline the process to achieving sales success. That’s why we gathered the most secret secrets from the best salespeople to share with you as you start on your path to becoming a master salesperson. But, as any good seller knows, what you should do is as important as what you shouldn’t do, which is why we’ve also compiled some of the most common, yet easiest mistakes to avoid. If you’re ready to start to become like your sales heroes (or even surpass them), nailing down these sales strategies skills is the first step. Ready, set, go!

7 Expert Sales Strategies the Best Reps Use

1) Sell benefits, not features.

Research by Impact Communications found 70% of people make purchasing decisions to solve problems, while only 30% make decisions to gain something.

Although your product may have a lot of features that will add to a business, they are more likely to buy something that solves an existing problem. That’s why you want to present them with benefits that reduce the problems the company faces.

2) Set and stick to your ideal buyer personas.

Efforts spread too thin are inefficient and ineffective. Use ideal buyer personas to help you understand the “why” of your ideal customer.

Your buyer personas, which are detailed descriptions of different types of ideal customers for your product, should outline more than basic demographic information, and get to the heart of why a customer needs your product.

By setting clear ideal buyer personas and sticking to them, you’ll stop wasting time with supremely unqualified prospects that suck your energy away from people who could really benefit from your product.

3) Spend time wisely.

Time is money in the sales world, and beyond knowing your ideal buyer personas, you need to have a plan of action each day to maximize your productivity. In fact, the 2014 Sales Execution Trends by Qvidian found that 59% of a salesperson’s time is not spent selling, but is wasted with hunting for sales resources.

Start each day by understanding your goals, and have a clear plan for how you’ll accomplish them. Find a sales or project management platform that can help you keep a strict schedule to maximize productivity.

Another way to increase sales strategies productivity is to limit multitasking. It may seem counter-intuitive, but it takes you twice as long to get a single task done when your brain is pulled in a million different directions. Give yourself a time limit to finish one task at a time; you’ll be more efficient and have a better understanding of what actions are time sucks and when you can get the most accomplished.

4) Personalize your message.

The best salespeople know that developing a personal connection with your clients is the key to success. Start relationships off on the right foot by sending personalized messages to prospects and avoiding “one size fits all” scripts.

Identify the prospect’s unique pain points and tailor your message to address how you can solve those needs. When a prospect feels like you care, you’ve already made the greatest first impression possible, without even stepping inside the room.

5) Make your process measurable.

In order to learn and grow, your process should be measurable, which means you should have a process for collecting quantitative (useable numerical data) and qualitative (details that help you gain an understanding of underlying motivations) information about your process.

To gather both types of information, practice being obsessive about your process. Keep track of each move you make from initial contact to closing the deal and use that information to pinpoint weak spots. You should also keep track of how many cold calls, follow ups, and meetings you do each day. The goal is to document everything so you can optimize your process.

When you do find weaknesses, make improvement actionable, instead of just telling yourself to “do better.” This will give you specific direction on how to improve, and also help you monitor your success.

6) Take notes.

As smart as you are, you don’t have perfect memory (and if you do, we want to hire you). It’s important that you record the promises you make to clients so you can deliver. You also want to take down feedback and important information about their business; clients should never have to repeat themselves, so pay attention.

Additionally, taking notes does more than give you a hard copy of the conversation—it shows clients you care. Take notes using a pen and paper. This gives clients the impression that you’re more attentive and involved in them than if you simply used a laptop or your phone.

7) Tap into the buyer’s emotions.

Use emotion-centric language to address a buyer’s concerns, since our brains rank feelings above logic when making a decision.

Answer objections with the words “feel,” “felt,” and “found,” and work phrases like “I know how you feel…” and “When this customer used the product they felt…” into your presentation.

9 Rookie Sales Strategies Mistakes You Shouldn’t Make

Feel like you’ve got a lot to practice tomorrow? Well we aren’t done yet! Instantly jump from sounding like a beginner to a seasoned pro by avoiding these mistakes most new salespeople make.

1) Don’t forget to define a goal for meetings.

Every interaction with a prospect or client should have an end goal. Make sure you outline the purpose of every meeting and have a metric to measure your success at the end.

2) Don’t be your only advocate.

There’s a limit to how many bold claims you can make about you and your company to a client. Collect endorsements from objective advocates to back you up.

Additionally, don’t be afraid to ask for referrals from other clients. According to the Dale Carnegie Group, 91% of customers say they’d give referrals, but only 11% of salespeople ask.

3) Don’t make too many follow-up calls to unqualified buyers.

If a buyer is unqualified or clearly not engaging with you, drop it. Don’t waste time on impossible sells.

Master salespeople take the guesswork out of this step. Use 20 Miles to help you track when emails are opened, which attachments are viewed, and how long the prospect spent going through your files. You can use this information to follow up with the prospect with a targeted pitch, now that you know what about your product is interesting to them.

4) Don’t forget to listen.

If you listen to the prospect’s needs instead of overselling them you can directly answer how your product can soothe their pain points. Master salespeople believe you need to see, hear, and process that information before speaking.

5) Don’t leave a meeting open-ended.

Remember to set clear next steps that outline expectations and prompt action from both parties. If you leave a meeting unsure of what the next step should be, send a simple and straight-forward follow up email asking for clarification.

6) Don’t distract clients with irritating crutch words.

Practice pitches beforehand so you can cut out “umms,” “hmms,” “ers,” and “ahs.” These distracting non-words weaken your argument and lose the client’s attention.

7) Don’t bail on commitments.

Don’t develop a reputation as a salesperson who lacks follow-through. Build trust by keeping your word, or stop making promises you can’t keep.

8) Don’t ignore the budget question.

You can easily waste time pitching a service that’s way beyond your prospect’s budget. Ask questions about their budget upfront so you can determine how high they prioritize your service and you can better tailor your offer to fit their needs.

9) Don’t use statements instead of questions.

You want your close to be firm, but not ambiguous. After a prospect agrees to work with you, clarify the sale with a pointed question. Don’t assume you know the final deal without confirmation from the decision maker.

In truth, the secret to becoming the ultimate seller is practice, practice, practice. Understand your own sales strategies process as much as possible and educate yourself constantly.

For more details, visit Hubspot partner Killerspots.com, Inc.

CREDITS: Written by Nicholas Little