Maintaining Brand Voice in Radio Ads

Since the 1890s inventors and creators alike have been experimenting with the radio and how to get the best performance out of this piece of technology. In recent times, radio is used to promote advertisements.

But, building a brand voice on this medium can be tricky. For example, how can you create a script that highlights all the positives of your business and also convey empathy, connection, and understanding to your target audience? 

Well, thankfully, this article will give you everything you need to write a radio Ad that makes your brand voice shine! 

Grab a cup of coffee and let’s begin…

Tips for Nailing Your Brand Voice in Radio Ads

Before you spend hours Googling good ad examples, you should know the benefits that business radio ads can bring to your company. From raising awareness of your brand to boosting traffic to your website. 

Think of radio as your secret weapon in the modern marketing world. If done correctly, you could start seeing incredible results in no time! 

So, how do you make radio ads that fit your brand voice?

1. Write for Your Audience

Everyone knows that having a strong brand voice is one of the most important parts of any business. It can help you reach more people and build a better company reputation, especially if you are just starting out. 

So, when you’re brainstorming ideas for radio ads examples, make sure you take into consideration your target audience. You’ll have to think about all the details including language, tone, and personality. 

2. Make It Imaginative

Even though radio is about listening, that doesn’t mean that you can conjure up some imaginative visuals in your audience’s mind. Stories have the power to persuade, entice, and take someone on a journey. 

If you craft a compelling script, it can be just as convincing as watching an Oscar-nominated film. Plus, stories give you the perfect opportunity to highlight your brand voice!

3. Sympathize and Connect

Some of the most successful custom radio ads for businesses aim to sympathize with the target audience. If you show an understanding of the struggles and pain of your consumers, they will want to listen. 

Half the battle of creating the best radio ads is making the listener feel understood. Once you’ve managed to offer a solution to their problems, there is a higher chance that people will want to reach out for your services. 

Therefore, sympathizing and connecting with your audience is essential when writing the script. 

4. End With a Call-to-Action

The best content ends with a call-to-action that will direct people towards your business. In radio, it’s no different. You want to end the script with a memorable call-to-action that will drive traffic to your website. 

As the listeners will be driving you should make this part short and snappy. The more concise and clear, the better! 

5. Provide Rewards

Who doesn’t love a reward, right? Offering a free trial, a discount, or another special offer could seal the deal with your audience and motivate them to use your business. 

If you make the reward time-limited, this could encourage people to act fast and reach out quickly. A little incentive could be the finishing piece to a great radio script. 

6. Less Is More

When it comes to time, a radio ad is one of the shortest timeframes available for advertising. You only have around 30 seconds to relay information and grab the attention of your audience. 

Try not to overcomplicate your message and make it as simple as possible without losing any important meaning or information. Determine your goal and write every word towards it.

If you start feeling frustrated, just bear in mind that the ROI on radio advertising is huge, so it’s worth every minute! 

How to Keep Your Brand Voice Consistent 

Once you’ve created your brand, the next part is about keeping your message consistent. If your consumers buy into a brand, they expect it to stay the same.

The first way to keep consistency is to be clear on your mission, values, and goals. Transparency goes a long way when building a brand, so make sure your audience knows exactly who you are and what you want to achieve.

Decide What You’re Not

As well as being transparent, it’s important to determine what you don’t want to be. You can even contrast your brand against others that you want to avoid to make your message clearer. 

For example, if you’re an SEO agency, you want to provide clients with in-depth research and not fluff. So, you could write something like, “Unlike other SEO agencies, we focus on research, not fluff…” Get the picture?

Make a Brand Style Guide 

During the creation process, you should take notes of the different aspects of your brand. It’s a good idea to create a guide for copywriting, graphics, fonts, images, colors, and other branding material. 

If you have all this information in one place, it will be easy to brief your team or introduce a new client to your brand. Plus, it helps keep everything consistent. 

When you work with an agency, a style guide will be a lifesaver when you need to explain your business. If you work with Killerspots for your radio ads you will save lots of time discussing your brand voice if it’s all on paper. 

Killerspots have been creating radio ads since 1999 so they know what they’re talking about. 

Make Your Brand Voice Shine With Radio Ads

Listening to the radio when you’re driving down a long road surrounded by nature is one of the few times in life that you can relax. The last thing you want during those moments is a loud, forceful radio Ad to ruin it. 

That’s why spending time getting your brand voice the best it can be and creating a pleasant-sounding radio Ad is crucial. It could make or break the future of your business. 

Therefore, Killerspots is the only place to go for high-quality content creation that will give your listeners something wonderful to listen to. 

Ready to find out more? Get in touch today!

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