Most people tend to overlook customer service in their radio Ad plan production because an on-hold message can’t get you sales, right?
Wrong. Customer service and on hold messaging could be the secret weapon to building brand loyalty and a better reputation for your business.
In order to succeed in this area of your marketing strategy, you need to create the perfect on hold greetings for your company on-hold messages. Once you’ve mastered the telephone side of the business, you’ll start seeing results.
So, let’s take a look at how you can craft a killer on-hold message that will win over your clients and improve engagement rates through radio commercial production…
How to Craft a Great On-Hold Message
Before you can begin to reap the benefits of on-hold messaging you need to be able to grab the attention of the listener. And, the only way to do that is by scripting an amazing dialogue and custom jingles for business.
Here’s how to create a brilliant on-hold message and a jingle for commercials:
1. Know Your Audience
One of the worst things to do in an on-hold message is to write a script that isn’t relatable to your target audience. First, you need to brainstorm the age group, gender, lifestyle, and other factors that will interest your audience.
Next, you need to write a custom on hold message for your business that will appeal to their interests or provide a solution to their problems.
2. Relax and Be Natural
When you think of recording on-hold messaging with custom jingles for the business you might automatically start sounding robotic and frigid. Even though this is normal when you’re reading a script…
It could harm your business, radio ad production, and commercial radio production.
An easy way to avoid sounding fake or awkward is to imagine how you would like to be talked to. If you put yourself in the position of the caller then you’ll instantly feel more comfortable.
Just remember to read it aloud, ask people to edit it, and do a practice test with colleagues to find out if it sounds natural or not. That way, you’ll avoid the deafening silence on the phone when you receive callers.
3. Time Is Precious
Callers can become impatient if they have to wait a few minutes on hold. That’s where customer on-hold messages for business come to the rescue. But, time is precious for callers and for your business…
So, you need to make sure that there is enough information to tell your caller to avoid them listening to the same message over and over again.
4. Make It Current
Another way to make your on-hold message more personal besides custom music-on-hold messages is by adding a current theme to your recording. For instance, holidays are a perfect time to update your script.
Wishing your caller a Happy New Year or Merry Christmas is a small way to keep your message relevant and relatable. You can also include announcements about upcoming events and deals.
Not only should the message be current to the season but it should also be current to your business timeline. You could even research a green screen studio rental in Cincinnati to plan out your Ad.
Therefore, scheduling a day every few months to check over the message and implement changes will improve the quality.
5. Have an End Goal
Writing a script for an on-hold message is about more than just talking to fill up the silence. As a business, you should always have an end goal in sight. So, what do you want to accomplish with the message?
If your aim is to promote your services and make sales then you should be subtle. Don’t bombard the caller with forceful sales jargon, just give them an impressive fact about the business and highlight your best features.
Once you’ve given callers this information you will offer them a chance to reach out and come to you to find out more. This will benefit your business immensely and help you build more customers.
6. Offer a Call-Back Option
Offering a call-back option in your on-hold message could be a good idea if you’re worried about keeping your callers waiting and don’t want to run into complaints later on.
By removing the element of waiting, the caller will feel less stressed and you won’t need to apologize for making them wait longer than expected. It works for the caller and for you. The ideal combination!
What to Avoid
Without a doubt, one of the most important parts of an on-hold message is the music. We’ve all experienced the awful elevator music that repeats on a loop when you’re calling customer service to find out about your purchase.
So, getting the music right is vital to making your message memorable and high-quality. Now, you might be thinking, how can you go wrong with the music?
Knowing what to avoid when it comes to music could make or break your on-hold message. First, you want to ensure that the music matches your brand. Otherwise, your custom radio Ads for business will fail.
For example, if you have a yoga studio that blasts death metal on the message then it might confuse your caller. The tone doesn’t translate to your brand and it could put people off calling again.
Therefore, you want suitable music. If you take the yoga studio as a reference then you might want to play something meditative and soothing like a soft jingle. This conveys calm and peace. Everything you want!
If you’re looking to make your on-hold message personal and choose the best music then Killerspots is the place to go. You won’t find a better company to produce your script and offer custom features.
Even though an on-hold message might be at the bottom of your priority list that doesn’t mean you shouldn’t focus on its quality. It’s the little things that matter.
Give Your Callers the Experience of a Lifetime
An on-hold message is a simple way to boost your business’s reputation and build better connections with your customers. No one likes to be put on hold, but if you make the experience more enjoyable it lessens the stress.
It makes your caller feel like they matter. Do you want your customers to feel important? Then, invest in upgrading your on-hold messages with jingles production!
Killerspots can offer you comprehensive ordering options, custom music, and all at an affordable price. Don’t wait any longer and reach out today to find out more!