Why Video Production Makes for Powerful Marketing in 2021

video production

Wondering if you should add video production to your marketing strategy?

Our modernizing world brought about new possibilities for the business landscape. Many companies have moved on to digital means to promote their products. One of the most popular forms of marketing is video production.

Since people process visuals faster than text, videos have become effective marketing tools. However, not many know the benefits of video marketing. Are you looking to try producing videos?

This article covers why you should use video marketing in 2021. Videos are a great tool for all types of businesses. Read on to discover the benefits of video marketing for your business.

More Attractive and Memorable

Videos help you capture a browser’s attention faster than images or text can. Colorful images and creative infographics are still effective. However, they’re not as strong as videos.

Videos are more attractive because they combine your visual and auditory senses. You can also leverage videos to create a story about your brand. This allows users to retain information better.

A video is a great way to tell your story as a brand without overwhelming a user with too much. You can incorporate things like a voice-over that matches how you want your users to feel. If you look for a “green screen studio near me”, you can add compelling visuals in the editing process.

Boost Website SEO

If you own a website, you may already be familiar with SEO or Search Engine Optimization. Most search engines like Google use keywords to rank websites for their browsers. However, other factors can help boost your SEO.

Google’s goal is to provide their browsers with relevant information. This means that content must have a clear purpose, more link shares, and a low bounce rate. This is why Google prefers websites with video content.

Videos are capable of holding a viewer’s attention longer than reading text. This means that videos can give you a lower bounce rate. Videos are also more likely to bring traffic to your website. This gives you a higher SEO ranking.

Increase in Sales

Reports show that you’ll see an increase in conversion rates when you add a video to your landing page. A video gives your users a better understanding of your product or service. This tends to influence their purchasing decisions.

People are more likely to buy a product or service after seeing others use it. Most people also search for videos if they want to learn more about a product or service. Buyers want to see how your products and services can enhance their quality of life.

This also means that video production can bring you a high ROI. Many marketers may avoid producing videos due to their limited budget. However, many also found that video marketing is with it.

Build Customer Trust

Videos are the most powerful tool you have if you want to build a foundation of trust. There are various things you can do with video production. This can range from webinars to explainer videos.

This visual format allows your buyer to see a real person. This evokes a feeling of empathy and emotion. These feelings can have a great impact on customer decisions.

One of the best types of videos that can foster trust is promotional videos. When introduced to a new brand, many first-time buyers may feel skeptical. However, videos allow you to connect with users and create a conversation.

More Informative

Videos allow you to disclose more information than an infographic or image can. Cramming details about your brand and products can overwhelm your users. However, you still want to capture their attention and share valuable information.

Video production allows you to explain everything you need to about a new product or service. You may place an explainer video on your landing page to draw in more visitors. You’re not limited to real-life shoots either!

If you want to explain a complex concept, you can opt for animated videos instead. Animated videos are often more attractive and cost-effective. You don’t have to waste time planning filming schedules or to get the right actors.

Animated videos can entertain your viewers and evoke a feeling of nostalgia. Whichever video format you choose, you’re sure to provide valuable help to your users.

Rise in Demand

As the popularity of videos increases, so does the demand. More people are spending their time watching videos instead of reading articles. The average American internet browser spends at least six hours watching videos.

This means that internet browsers are likely to look for more videos. In the fast-paced digital world, images and blog posts are no longer enough to grow a loyal customer base. If you want to keep gaining customers and keep them around, you need videos.

Most of the global internet traffic comes from videos. Producing videos relevant to your brand’s image will allow you to get more web traffic.

Caters to Mobile Users

If you’re looking to optimize your SEO for 2021, you may want to prioritize mobile users. Experts estimate that by 2025, most of the web traffic will come from mobile phones. This means that your website and content must be responsive to mobile design.

Most people prefer to watch videos on the go. If you want your content to hit your target audience, opt to create video content. Publishing videos on YouTube gives your brand more potential to grow.

Gets More Social Shares

Social media marketing is crucial to success for online businesses. Everyone is on social media nowadays. So if you want to reach your target audience, you need to have a social media marketing strategy.

One way to build your presence on social media is by posting videos relevant to your brand. Reports show that videos get more social shares than any other type of digital content. An entertaining or emotional video is more likely to influence a user’s actions.

Many social media platforms are beginning to incorporate video content. Some platforms like Instagram and TikTok base their content on videos.

Videos are shareable not only because they’re entertaining. Videos offer practical value by sharing information and providing tips.

Tips for Marketing With Videos

Looking to incorporate videos into your marketing strategy? Here are some tips for creating a strong video marketing strategy.

Create an Upload Schedule

No matter what type of content you deliver, your viewers expect regular updates. Refer to your marketing videos as a campaign instead of single random posts. Regular uploads create a foundation of trust between you and your customers.

It encourages your current following to come back for more content. You may also leverage your upload schedule to create momentum for a new product launch.

A consistent upload schedule allows your audience to stay engaged. Consistency also helps you establish yourself as an authoritative figure of your brand.

Optimize Videos With SEO

Uploading videos can boost your website’s SEO. However, you can take this further by optimizing your videos with SEO. Google indexes their YouTube videos.

This means your brand is more likely to show up when people search for your brand or a certain keyword. Define a primary keyword that’s relevant to your brand or product.

Optimize your videos by incorporating these keywords and phrases in your descriptions. You may also add these to your video titles.

Involve Your Customers

When your customers see themselves in your videos, they feel more involved. It allows them to think that you care for them and have a genuine desire to deliver to their needs. Customer testimonials are great ways to start.

Testimonials also serve as social proof, meaning you can attract more people. Aside from testimonial videos, you may also try Q&As about your product and brand. Encourage your customers to work with you by filming themselves using your products.

Show Your Personality

Use your videos to show off your culture as a company. People are more attracted to videos that are entertaining and full of personality. Show your customers what sets your business apart from your competitors.

You may also show off your values as a company. This humanizes your business and allows people to connect with you. People are more attracted to brands that share their values and morals.

It allows them to attach themselves to an authoritative figure. You may also tell stories about your company and your products.

Track Your Progress

Tracking your progress to crucial to any business endeavor. If you’re trying out a new strategy, ensure to track its analytics. This gives you a hint on how well your videos are performing.

Use your analytics to manage and improve your content. You may use this to improve your strategy and get the most out of your video productions.

Video Production for a Powerful Marketing Strategy

Are you looking to boost your brand’s relevance in 2021? Here are some reasons why your brand needs video production in the coming year. Videos are powerful tools, allowing you to build trust and increase sales.

Thanks for reading our article! Looking for a video production team? Contact us today and discover more of our services!

Accessible Web Design – 7 Tips to Get Started

Asian young blind woman with headphone using computer with refreshable braille display or braille terminal a technology device for persons with visual disabilities.

We live in an increasingly connected world; the internet has shaped every aspect of our lives, and is so pervasive it’s almost impossible to avoid doing anything online. Social media and web design are the easiest ways for a brand to connect with a wide audience. However, the web can be a difficult place to navigate for consumers with disabilities. Hearing or visually impaired users may find there are large swathes of content online that are inaccessible or difficult for them to use. Making sure your website is accessible is one of the most important ways you can avoid alienating potential customers. 

“Accessibility” is an umbrella term that is used to describe aspects which influence a person’s ability to function within an environment. In web design, this translates to how easily your site can be navigated by someone of differing ability.

It may be a legal requirement for your business’ website to be accessible. Under the Americans with Disabilities Act (ADA), businesses that fall under two different distinctions (Title I and Title III) must have accessible websites. 

Title I businesses are defined as businesses that have 15 or more employees and operate 20 or more weeks per year. Title III businesses are categorized as “public accommodations” such as banks, public transport, or hotels. 

The ADA does not have specific guidelines for web accessibility, but there are many ways you can ensure your website is accessible to all users. These 7 tips below will get you started:

1. Add Alt Text to Images

Images on your website help to visually break up text and add meaning to your content, but what about users who are visually impaired? Any important images or graphics used on your website should have alt text embedded into the code, so people who use screen reading software can have a meaningful description of the image. This is especially important for infographics; make sure your alt text includes not only a description of the visuals of the infographic, but a transcription of any words contained in the infographic, as well. 

If an image used is purely decorative, you can leave the alt text empty. This will allow a screen reader to ignore the image entirely.

2. Add Captions or Provide Transcripts with Video or Audio 

Any video or audio that appears on your site should contain text captions. Many online platforms offer the ability to generate captions automatically, but adding captions to your produced videos is the best way to display an accurate script for your audio. This ensures users with hearing impairments (or even people who prefer to watch video without sound) are able to understand your video content. If you cannot add captions or your content is audio-only, you can provide a transcript of the audio the user can download to understand the meaning of your content. 

3. Use Proper Headings for Organization

Screen readers can pick up on headings and subheadings to better organize website text. Marking sections with <h1>, <h2>, <h3>, etc is a simple way to ensure visually impaired users will be able to hear your content as intended. Don’t skip around in numerical order, however. Going from <h1> to <h3> might look nice visually, but it can confuse someone using a screen reader and make them think there is content missing. Keeping content in a logical sequence makes it easier for screen readers to follow; skipping numbered heading formats may be disorienting or confusing. 

4. Simplify Navigation

Organize your menu options to be the same on every page. This makes your site predictable and easier to navigate. Some users are not able to use a mouse due to movement difficulties. Including the ability to navigate your website by keyboard could make navigation easier for them. Users should be able to follow internal and external links with ease, and be able to go forwards and backwards through content without getting stuck. Test your web page by trying to navigate without using your mouse to check that navigation is intuitive and simple.

5. Be Mindful of Color

Using color to distinguish parts of your text may give your website a polished look, but solely using color can run you into trouble for accessibility. Approximately 8% of men and .4% of women around the world have some form of color blindness; red-green color blindness is the most common deficiency. Add other design elements, such as patterns or different fonts to better visually distinguish different parts of your content. You can also utilize borders or whitespace to separate out sections. And be sure to use enough contrast between the background of your page or image and your text; there are many tools available, like this color analyzer, that will test contrast levels to make sure they are within accessibility guidelines. 

6. Use Readable Font

Set your default font size to something reasonably large. Users can use their browser’s settings to increase or decrease as needed. However, your design should ensure that enlarging fonts won’t interfere with readability or functionality. Choose a typeface that is simple with distinct letters and wide enough space between letters. Users with dyslexia will have an easier time tracking text that is spaced further apart. Use plenty of space between paragraphs, as well. 

Avoid using images of text instead of text for headers or other text assets. Screen readers won’t be able to read them without a well-written caption, and it makes editing content more difficult.

What More Can I Do?

Many content management systems, such as WordPress, have accessibility settings built-in to themes and templates. This can help get you started, along with the previous tips above. In addition, the World Wide Web Consortium (W3C) has created a system of guidelines to better help developers with accessibility. The Web Content Accessibility Guidelines, or WCAG, are a detailed list of actions you can take within your web design to make your website fully accessible to users with disabilities. There is even a quick reference guide with examples you can use to get a better idea of the types of accommodations that can take your website to the next level of accessibility.

Of course, if you need assistance, you can always contact us for help! We can be there with you every step of the way while you build a website that is sure to wow and be accessible to everyone. 

7 Strategies to Build Brand Awareness in 2021

brand awareness

Did you know that it takes 5 to 7 impressions for a brand to be remembered and become recognizable? Building a brand is an ongoing, evolving process that requires adaptation and hard work. 

Brand awareness is a foundation to building a brand successfully, it lays the groundwork for brand recognition and brand recall. 

So how do small businesses or enterprises ensure that their strategies are promoting brand awareness into and throughout 2021? Keep reading to find out the 7 best ideas for better brand awareness. 

Brand Awareness And Conversions 

Focusing on brand awareness can bring a myriad of advantages and benefits to your brand and business. One of these advantages is the fact that by deciding to increase brand awareness, you’re likely to see an increase in conversions and sales. 

The two are strongly tied together. 

Why is that?

Having a strong brand awareness means that people will remember your brand, and will be able to recall your products and services easier. The key to brand awareness is that potential customers will begin to relate your specific product with your brand, and remember it in their time of need. 

Brand awareness creates trust with your audience, and by doing so, eventually converts them to customers. Which is how brand awareness will increase your conversions over time. 

There are three key things that brand awareness can do your business: 

  1. It can drive traffic to your website 
  2. It can increase lead generation and conversions 
  3. It can increase referrals and word-of-mouth marketing 

The one way to ensure that your brand awareness efforts are working for you is by using different strategies. 

1. Begin With a Plan 

Brand awareness should never be done on a whim with no strategic goals in place. This is why the first strategy you should have, is to have a strategy. 

Sounds a bit counterintuitive, doesn’t it? 

But marketing efforts should never be implemented without a solid plan as its foundation. This means you need to be able to measure brand awareness success. 

You need a plan for your brand awareness campaign. Ask yourself, what do you want to achieve with your marketing? What do you want to achieve with your brand awareness? 

Are you looking for more subscribers? Are you looking for more followers or a higher engagement rate? 

The absolute fundamental part to creating a successful brand awareness campaign is to know your audience. This is all forms part of the plan that you’ll create. So, start with your audience, what is their demographic? Where will you find them? Who are they? 

Once you’ve nailed that down, you’ll want to have measurable goals in place for the duration of your plan. How else are you going to know if you’re improving or if your strategies are working? 

2. Develop Your Brand Persona 

Some brands don’t see the importance of a cohesive brand persona across their platforms, and this is a mistake. 

You should develop a brand personality and voice that’s going to be the rule for how your brand is presented online, and offline. Part of this strategy is how you plan to make your brand relatable to your audience. 

If your brand evokes emotional reactions in people, it will be more memorable, and that’s how brand awareness and brand recall work. Work on your brand’s personality. 

How are you going to get people to relate to it on an emotional level? 

3. Content Is Key 

One strategy you should focus on is your content marketing. Through content, you can achieve many things. 

Focusing on your content marketing means that you need to have an understanding of the type of content you’ll be creating and publishing, and how this content is relevant and relatable to your audience. Content marketing is usually the heart of your brand’s digital marketing tactics. 

There’s no point in creating a brand awareness campaign if there isn’t relevant content to interest your audience. Having content that solves a problem or issue for your audience or your customers, is ultimately what will drive conversions. 

In-depth information within your content will be valuable to the performance of your brand awareness efforts. 

4. Consider Influencer Marketing 

Influencer marketing has grown exponentially over the past few years, and there’s good reasons why. 

Your strategy for influencer marketing is once again built upon the foundation of knowing your audience and knowing them well. Partnering with an influencer who is talking to your ideal target audience is how the system works. 

There are two things to consider though:

  1. If you’re looking simply for increased brand awareness, then you’ll want to search for influencers who have a large following and that’s all 
  2. If you’re looking to increase sales, then you’ll be looking for an influencer who is niched in your industry and can help convince their following to buy your product or service 

Did you know that 89% of marketers say that their ROI (Return on investment) is higher with influencer marketing than with other channels? 

5. Mobile Optimization 

You may read ‘Mobile Optimization’ and think wait, that’s just a tactic for digital marketing, how will it help with brand awareness?

Well, did you know that there are 3.5 billion mobile users globally? And these users spend about 2 hours per day on their mobile. 

This means one thing, if your online brand awareness is not optimized for mobile viewing, then you’ll be losing out on a large potential audience. You need to make sure that your website and all your content is suitable for viewing on any device. If your content is mobile-friendly, it makes for content consumption easily. And thus, puts your brand in front of more eyes, and increases your brand awareness. 

6. Promote Brand Loyalty 

One strategy that you absolutely have to implement is the promotion of brand loyalty. The idea behind brand loyalty is that you should be building long-term, sustainable relationships with your audience and your customers. 

One surefire way to promote brand loyalty is by creating membership scenarios for your audience and customers. This can be achieved by using the idea of exclusivity to sell the concept to your subscribers. 

What do we mean? 

Well, imagine subscribers get a monthly coupon for a small discount on your products or services, it makes them feel in a way that they belong to an ‘exclusive’ club and gives them a sense of belonging. 

Through brand loyalty, you can build communities that interact and engage with your brand continuously online, and in turn, these brand-loyal audience members will increase your brand awareness to people in their digital environment. 

7. SEO Is Still Important 

We’re all familiar with the term SEO (Search Engine Optimization) and what it can do for our websites, but what can it do for our brand awareness efforts?

Through SEO we look to achieve one thing, and that is increased traffic to our website. Through many different SEO tactics, our websites and our brands land in front of many, many more eyes. 

SEO tactics such as the use of social media marketing, keyword research, and local SEO efforts will all work together to give your brand more online presence and thereby create higher brand recognition. 

By focusing on your SEO, you’ll be killing two birds with one stone, you’ll be driving traffic to your website and promoting lead generation and you’ll be increasing brand awareness. Here are some of the SEO tactics you can include in your strategy:

  • Perform an audience audit and ensure that you understand who you’re targeting and how you plan to do this 
  • Through your audience audit, you’ll discover the foundation for your keyword research and this is a fundamental part to creating a successful SEO strategy 
  • Focus on link-building, if your brand is present on other reputable websites of other well-known brands, you’ll drive both traffic and brand presence 
  • Focus on local SEO efforts and make sure that you’re front of mind when it comes to local search engine results 

Through SEO you can place your brand in many more ‘places’ online and thereby increase your brand awareness. Ensure that your SEO efforts are measurable though, as you’re going to want to be able to measure how successful your SEO has been in contributing to your overall brand awareness efforts. 

You can use Google Analytics as a way to measure this and analyze your traffic. 

The Beauty Of Brand Awareness 

The thing about building brand awareness is that nothing is going to be an overnight success. You need to be willing to put in the groundwork and build a solid foundation for each of these brand awareness strategies. 

Measure your progress and performance periodically to ensure that you’re getting the results that you want, and to decide if your strategy needs to be adapted. 

Partnering with a reputable agency on your brand efforts can be advantageous in the long run, as they come with vast experience. Contact us if you’d like to start building brand awareness right now.