Top 10 Radio Ad Script Examples

radio ad script examples

While some question radio’s influence on the market, it remains a powerful communication and marketing medium. According to statistics from a recent survey, 244.5 million people listen to radio stations each month. 

Out of these, 92% listen over airwaves live while the rest use online radio. Seeing as the radio will continue to dominate the years to come, it seems automatic to advertise through the platform.

Well, not so fast because there are thousands of brands all competing for the same consumer attention. To stand out, you’ll not only need a consistent campaign but a perfect radio ad script as well.

Below is a run-down of the top radio ad script examples that produced incredible results for their companies.

1. Marmite, “The Mondays”

Adam & Eve/ DDB went over and beyond to provide one of the best radio ads of all time. The script? It was written by the two talented creatives Ben Stilitz and Colin Booth, in early 2016 before the campaign aired later that year.

Unlike most radio ad script examples, this one uniquely highlights the consumers’ problem and then presents the advertiser as an instant solution. This is all through an empathetic tone to tell the listener they’re together with them. The radio ad script example goes like this: 

“Are you having a case of the Mondays? Do you experience a once-a-week sore personality, swollen mood, or inflamed temper? The Maritime on toast for breakfast could be what you need. Its anecdotally proven to help families smash through the start of their week. To report a case of Monday’s call the Maritime helpline. Hate Mondays, Love Marmite.”

Regardless of public opinion, Marmite “The Monday’s” will go down as one of the best radio ads. Because of the excellent work, the script won the Ariel Awards for best radio ad in 2016.

2. Dove “Self Conscious”

In 2005, Dove, one of America’s pioneer personal care brands, launched a radio advertising campaign to improve how women see themselves. The results were spectacular since many women became more confident in their natural look after.

The brains behind this successful radio ad script example are Samuel Lotze and Miguel Nunes, who put it this way:

“The more someone makes you think about your body, the harder it becomes to ignore. Your tongue, for example. Normally, you hardly notice it’s there, but now I’ve mentioned it, you can feel your tongue pushing against your lower front teeth. You notice your tongue feels a little too long for your mouth, and then you constantly move it about.”

“A few seconds ago, you hardly noticed your tongue, and now you can’t stop thinking about it. Now imagine the hundreds of messages girls are exposed to daily, subtly changing how they think about their bodies.

See how you can help at Dove. Be your beautiful self.”

The sub-conscious tour of this radio, as the script takes you through, is well-thought. Plus, the call to action at the end is clear, which makes it one of the greats.

3. Radio Center “See Radio Differently”

Radio-center released the “see radio differently” campaign in 2016. Created by Yan Elliot, this radio script changed people’s perception of radio and its marketing potential.

While there have been different ads to date, all with different scripts, this is an example of the script that stood out most:

“Announcing a technological breakthrough. A marketing tool so immediate that your message could reach the nation at the speed of sound. Okay, look, it’s radio. Yes, radio. And because it’s so simple to make, you can write a brilliant ad today, record it in the morning and be on air by the evening. Don’t worry, you can still sound fussy. See radio differently at”

This is one of the high-performing radio ad scripts to date. It has everything from humor to sarcasm that brings out the fun side of the radio.

4. McDonald’s “Driver”

McDonald’s is one of the heavy radio advertising brands today, with each ad not beyond a 15-second radio script. But, in their latest radio script, by Graham Lakeland and Richard Robinson, McDonald’s use the power of curiosity in their ad.

The script goes this way: Background voice:” Okay, Sophie, if you could turn left here, please. Mirror, signal, and maneuver. Now slow down and come to a complete stop.”

Girl voice: “Is this okay?” Background voice: “Good and apply the handbrake, now window down.” McDonald’s representative: “Morning, can I take your order?” Background voice: “I’ll have a bacon roll, please.

Give in the delicious bacon roll from McDonald’s. Three rations of delicious bacon in a soft white roll with either ketchup or sauce.”

While it’s purely a promotional ad, they put it in such a way as to hook and keep your mind till the end.

5. Waitrose “We’re Leaving”

Radio advertising isn’t all about marketing. In some cases, like with Waitrose’s “We’re Leaving” campaign, it’s to send a message.

After Waitrose and Ocado ended their nine-year working relationship, Waitrose used a radio ad to inform its consumers of the break. Here’s how the 10-minute radio ad script example looked like:

“Hi Ocado, it’s Waitrose. Listen, it’s been fun, but we’re leaving, and we’re taking the Kiowa. You know, the love-life multi-seeded Kiowa and our essential extra Macheda number one fair trade coffee and dutchy organic broccoli.

We should probably throw in our avocados cherry and smoked salmon and Scottish fish fingers. Oh!, and we mustn’t forget our fresh essentials. Voicemail full.”

“On the first of September, we’re partying ways with Ocado. So if you’re looking for Waitrose branded products, the only place to find them is in our stores or”

6. 2 Hiscox Business Insurance ‘Synth’

This ad script by Alex Grieve and Adrian Rossi produced great results and was among the best in 2018. Hiscox highlighted the problems in the cyber world and how it can provide a solution for them through live tracking.

This is how the radio ad script sounds:

“Malware, phishing, identity theft. Every day, cybercrime is getting cleverer, with criminals deploying new techniques that could damage your business.  For example, this ad has been voiced by me, a professional actress, and a synthesized AI copy. Could you tell who was which?”

“At Hiscox, it’s this type of threat we make it our business to know. That’s why our Specialist Business Insurance helps you stay one step ahead of cybercrime. To find out more and to see what lines were real, go to Hiscox. Ever onwards.”

7. Morrisons “Feeding the Nation

The fourth-largest supermarket chain in the United States of America did an excellent job in reassuring all citizens during a confusing and stressful time. The script narrated how the supermarket services were to occur in chronological order.

To be precise, the radio ad script read something like:

“At Morrisons, on Tuesday the fourteenth of April, our stores will open earlier. Some days won’t change, but Monday to Saturday it’ll be 6 am – 7 am for NHS workers, 7 am – 8 pm for everyone else.

A whole extra hour! Morrisons feeding the nation. It’s more than our job. Majority of stores, check for your local hours.”

8. Disney+

As more and more people spent more time indoors, Disney took the opportunity to advocate for entertainment as a way to keep busy or distracted. Last year, this radio ad launched back in March had Disney make a big comeback in the entertainment scene.

The short adscript read: 

“Disney invites you to test your Disney and Pixar knowledge. See how many of these iconic movies you can name” (a list of movie trailers appears for you to name). Whatever your score, now you can relive those moments and discover many more. With all the best Disney and Pixar movies. All these at $5.99 a month. Disney+. 18+ subscription required T & Cs apply.”

9. Just Eat

Just Eat, the global online food delivery marketplace that connects consumers to restaurants, revamped its identity via radio advertisement. The campaign dubbed “Just Eat” was popularized by Snoop Dog doing a jingle of the slogan.

While much of the ad is a song, Snoop does an excellent job of mentioning some of the food products Just Eat deal with. For this reason, it’s one of the top radio ad script examples in 2021.

10. Government Coronavirus Message

The Federal government, through radio stations, issued public awareness campaigns throughout 2020. These carefully written ad scripts helped the nation keep up with ever-changing policies and regulations. It went like this:

“This is an important update from the government about Coronavirus. We all need to stay alert to control the virus and reduce the risk of infection. Staying late means you must stay at home as much as possible, work from home if you can.

Besides, limit contact with others. Keep your distance if you go out. Wash your hands regularly. Do not leave home if you or anyone in your house has symptoms. Stay alert. Control the virus. Save lives.”

Best Radio ad Scripts 2021

This is the list of top 10 radio ad script examples. While it’s not definitive, as others could potentially make a list as well, it summarizes which radio ads have had the most impact. 

If you’d like to book an ad slot for your campaign or just need help writing an ad script, contact us by visiting our website for more information.

Top 10 Radio Jingles in 2021

radio jingles

With marketing strategies becoming outdated almost immediately after they pop up, radio jingles have withstood the test of time. Ever since1926, when the concept first came to light, radio advertising jingles have been central to marketing campaigns.

But don’t mistake jingles for slogans or a song with the company name or motto, though. The best marketing jingles create brand awareness by staying in the listener’s head long after hearing them.

Out of all the radio jingles ever produced, these ten are the most effective marketing and are worth recognition in 2021.

1. Oscar Mayer, “I Wish I Was an Oscar Mayer Weiner”

The Oscar Mayer Weiner jingle is one of the old radio station jingles from 1965. It was part of a nationwide campaign to market the franchise hotdogs to as many people as possible. Written by Richard Tentlage, the tune became an instant hit among kids and adults at the time.

While the jingle was only in audio format when airing for the first time, its huge success led to the production of a TV commercial. Today, the video has over a million views on YouTube, and even the current generation knows it word for word.

There have been remixes of the Oscar Mayer jingle over the years. One performed by a metal band, the other by a barbershop quartet, and even a singing parrot. Either way, the “I wish I was an Oscar Mayer Weiner” jingle continues to dominate the minds of all its listeners.

2. McDonalds, “I’m Lovin It”

During the early 2000s when McDonald’s stock was plummeting there was a re-think of their marketing strategy. In 2003 they had Tom Batoy and Frank Tortora to help them develop a radio jingle that would change the company’s fortunes and their lives.

After the jingle first aired, people couldn’t stop singing the lyrics – “ba-da-ba-baa-baa,” and the jingle became an instant hit. The fact that Justin Timberlake and Pharell Williams, two pop icons hopped on the track fueled its popularity massively.

And although the campaign was to last two years only, the jingle still dominates the airwaves and people’s minds. By 2020, this jingle was in 11 different languages, with five different commercial videos created around it.

3. Kit Kat, “Give Me a Break”

Kit Kat, the popular milk chocolate manufacturing company was not so famous until the release of this jingle. According to Michael A Lavine, one of the writers of the jingle lyrics, “Give me a Break” was to be a backup in case the main jingle flopped, but it ended up standing out more among audiences.

“Give me a break, give me a break, break me a piece of that kit kat bar,” as the lyrics suggest has had people eating kit kat all over America. Even though the original radio ad has undergone modification with celebrities like Chance the Rapper coming in, the slogan remains the same.

Considering the jingle first debuted in 1986, and 564 Kit Kat are consumed each second worldwide, it’s clear that this marketing jingle continues to deliver.

4. Band-Aid, “I’m Stuck on a Band-Aid”

” I am stuck on a Band-Aid because a Band-Aid is stuck on me” are the lyrics to this famous jingle. It was written by Barry Manilow, who is popular for several hit jingles, including the brains behind state farms jingle “like a good neighbor” in 1975.

After partnering with Johnson & Johnson to come up with this masterpiece, both parties benefited from its release. The giant band-aid supplier sold more band-aids than ever before, and barry won the Young & Rubicam a CILO award for the song in 1976.

While there are other marketing campaigns, including the current one featuring a ballet dancer who uses a band-aid to stitch up her feet after a performance with the slogan “Stick With It,” none has come close to matching the band-aid anthem.

It shouldn’t be a surprise that the company earned 247.5 million in revenue during the 2017 year calendar.

5. “I Don’t Want to Grow Up, I’m a Toys-R-Us Kid”

Toys R Us, the famous kids’ toy company released this jingle as a radio advertisement in 1982. Written by best-selling author James Patterson in collaboration with Linda Kaplan, the jingle is among the widely recognized to date.

The theme of the jingle begins with kids playing with different toys from the company while singing the song. I Don’t Want To Grow Up, I’m a Toys R Us kid. The video creatively portrays video games, bikes, trains, and even teddy bears without seeming too salesly.

Whether you’re a child or an adult, this jingle makes you feel like never growing up because of the comfort of toys. The tune recurs in your mind for quite some time and those who hear it, still remember the song days or weeks after.

What’s more, since the company almost closed its door in 2017, it re-took this slogan as their main advertisement to boost their sales, which worked.

6. State Farm, “Like a Good Neighbor, State Farm is There”

State Farm is one of the leading insurance providers in the country, thanks to a successful marketing campaign. The driving force behind it? That’s right, the radio ad Like a Good Neighbor, State Farm is there”. 

The slogan, first released in 1971 as part of the insurance initial marketing campaign, turned out to be the key to people’s hearts and pockets. It depicts the various challenges people experience while at home and how insurance can help solve these problems.

While there have been different versions of the jingle throughout the years, including one in 2010 and more recently last year, all versions maintain the melody.

State Farm has undoubtedly reaped big for 30 years from jingle, and nothing current seems to suggest it will stop anytime soon.

7. Huggies, “I’m a Big Kid Now”

Huggies Pull-ups are a popular diaper option and at one point overtaken pampers as the market commander. This is thanks to the I’m a Big Kid Now audio that was played in almost every jingle radio station nationwide after its release.

Produced in 1990, the jingle has taken many other forms since, but the core message of I’m a Big Kid Now remains. In the latest Huggies advertisement, a child confidently sings the song I’m a big kid now to their mom as they use the potty.

Currently, Huggies Pull-ups owns about 22% of the diaper market share and is synonymous with this famous radio jingle. And while there may be other jingle campaigns to come, few will match the clout this slogan continues to bring the brand even today.

8. Alka Seltzer, “Plop Plop, Fizz Fizz”

The Alka Seltzer jingle was created in the 50s but didn’t air until the mid-’70s. When the company first started, it advocated using one tablet instead of two to treat stomach illnesses. But as they would quickly realize, this was a catastrophe for disaster.

Many people who consumed the tablet for their stomach irritation problems still experienced the problem later. This forced a re-think, and doctors recommended users take two tablets instead of one at a go for the medication to work.

To popularize this finding, the company launched the Plop Plop, Fizz Fizz campaign that aimed to educate the consumer about usage. It depicts the sound of two tablets landing in a cup of water, and then producing the fizzing sound – thus Plop Plop, Fizz Fizz.

The jingle marked 75 years this year, and Alka Seltzer celebrated the jingle as one of their best in history and held a contest in honor.

9. Folgers, “The Best Part of Waking Up”

For over 30 years, Folgers, one of the leading coffee makers in the country used this tune in their radio advertisements. The song first debuted in jingle radio stations as audio in the late 1950s before the TV commercial appeared in 1984.

Written by the talented Leslie Pearl, the composition has a cover in almost every music genre you can think of. From country to gospel, R&B, folk, Celtic, and even jazz with superstars like Rockapella, Aretha Franklin in the remixes. 

While the jingle earns hefty royalties to date, Folgers decided to auction it up to the highest bidder after three decades of dominance. It is yet to be seen what the current owner will make from the jingle, but one thing is for sure, The Best Part of Waking Up lives in our minds.

10. Meow Mix

Meow Mix is a creative jingle created by Tom McFaul in 1974 to popularize Ralton Purina cat food products. The video typically shows cats enjoying their food while another sings along to the tune before ending with the slogan – “Tastes so good, cats ask for it by the name.”

After 20 years of using the jingle in different commercials but maintaining the original melody, the company decided to retire the song. However, due to market demand, they have since relaunched and dubbed it Meow Re-Mix.

The Best Radio Jingles in 2021

These are the top ten radio jingles in 2021. Some are more recent, while others are slightly older. However, all have had an impact on the minds of individuals across the country and world.

There’s no denying it, jingles are still a large part of marketing, and companies could do better if they utilize them well.

Contact us today to create a jingle for your business that will outlast the present and future generations.