Tips for Killer Emails

emails

In today’s market, emails are one of the most effective ways to pique the interest of consumers.

But how do you make sure that your emails are effective? Here are some of our favorite tips for increasing the effectiveness of your email marketing.

1. Think About The Format

All your emails should be optimized for mobile. No matter the device someone reads your email on it should automatically adjust itself to fit their screen.

Luckily, optimizing for mobile is easier than ever before. The majority of emailing list providers automatically provide you with optimized mailing campaigns.

2. A Great Subject Line Equals A Great Open Rate

That fancy template you chose and great copy you wrote won’t matter one bit if people don’t open the message. Increase your open rates by writing intriguing yet concise and direct subject lines. You want to let your audience know what to expect in the email plus entice them to actually open it.

3. Clear CTA

The aim of most email marketing campaigns is to increase traffic to a site, sometimes a specific landing page. No clicks mean no customers, it’s that simple. Always try to include visually striking buttons with text that give readers more than one opportunity to interact with your content.

4. Watch Your Language

If your email is caught in a spam filter, your messages will never reach potential customers. You should avoid any sales-oriented language, using all caps, too many exclamation marks, and hyperbolic phrases like “BUY NOW!”. Poorly formatted HTML in your emails can also hurt how they’re handled. Every spam filter is different, so an email might pass through one filter but get flagged by another. The best way to keep your email out of the spam folder is to test it by sending it to yourself on different email accounts.

5. Add a Personal Touch

Personalization goes a long way. What a lot of marketers fail to grasp is that customers don’t want to be seen as a nameless face. They want to be acknowledged as unique human beings. This is relatively easy to do because all you have to do is indulge in some personalization.

Rather than sending out the same emails to everyone, use the feedback you’re getting to segment your email list. That way you can make sure customers feel like you’re reading their minds. Some people choose to invest in systems that will allow you to add people’s names to the subject line and body of the messages, but this approach is not for everybody. You can segment your mailing list, for example, by geography, age or purchase history and then send messages written specifically for each group.

6. Send Clean Emails

When sending your emails, you need to make your content is visually clean. To increase their readability and deliverability they need to be free from spelling errors, broken links, images, and aesthetically pleasing to your audience.

You should also use shorter paragraphs and ensuring that keywords and phrases relevant to your readers stand out. Including bullet points to help people skim the content and take in the vital points is a great idea to present your content in a clean and concise way. When using images within your email, be sure that they are relevant to your content and they have the correct keywords in their alt-text.

Have any questions about email marketing? Contact us here! 

5 Ways to Make Your Email Marketing Strategy a Success

email marketing strategy

Not only does email marketing build credibility and strengthen customer relationships, but it is unique from other marketing strategies. Here’s why: it’s either very inexpensive or free, meaning you have nothing to lose if it fails. On top of that, studies have shown that a successful email marketing campaign can produce up to 4,300 percent return on investment.

Sadly, not all email marketing approaches are effective. People find them to be annoying, due to excessive floods of emails, cheesy wording, and the possibility of spam. However, there are ways to change attitudes regarding an email marketing strategy. Here’s a list of tactics that will pique your consumers’ interest as well as keep them engaged in the content.

1. Directly address the consumer’s name at the start of the email

Even using an automated system that includes each person’s name at the beginning of the message makes it more likely for people to open an email. When a message is personalized, people feel special. This also helps strengthen customer relationships, because they feel valued as a client.

2. Don’t flood your consumers’ inboxes

When targeting a specific audience, take into consideration how large or small it is. The larger the audience, the more emails you might have to send to get your message across. If it’s a smaller population you want to reach, send fewer emails. Better yet, give your customers the option of how often they want to receive emails.

3. Make the “unsubscribe” button clearly visible

How many times have you not been able to figure out how to unsubscribe to an unwanted email? Many times, companies trap their email recipients into receiving excessive messages. Making sure you implement a large, clear “unsubscribe” button in your message builds trust with your customers.

4. Keep your email marketing strategy content simple

The more words and visuals your message contains, the more distracting it is. Simply including just two or three sentences makes it more likely for consumers to be interested in the message. Another tip is to avoid stock photos. Instead, use original images that people have never seen before.

5. Scrap the “click here” option

To put it simply, people associate sketchy links with spam. A “click here” option will turn people off if they think it will lead to a virus. Rather, what you should do is use a different phrase. Make them an offer they can’t resist by using persuasive language. Like “sign up now” or “learn more here” and direct them to your website. 

Since email marketing is a great way to build rapport with your clients for free, make sure you do it the right way. If you have questions regarding email marketing tips or software, contact us!

Why You Should Use Email Marketing and How to Do So

email marketing

In today’s market, email marketing is one of the most effective ways to pique the interest of consumers.

How?

Not only does email marketing build credibility and strengthen customer relationships, but it also gets them to comply with your message. Whether it be purchasing a product, attending an event, or donating to a specific cause.

A fast and efficient option for reaching consumers, email marketing is actually the most effective channel of communication with retailers, according to millennials.

So, how should you get started?

Finding the right software for your business is the first step. One reputable software system is Infusionsoft.

Infusionsoft also reviews what you write to make sure that the email doesn’t go into the spam folder. Also, the software uses a calculation to determine the best times to send out mass emails. In other words, they tell you when people are most likely to open emails and click on the links.

Overall, email marketing gives businesses the potential to increase sales, customer satisfaction, and build relationships.

With current technology is at its peak, utilizing email to market products is the best way to get people to pay attention and go to your website.

If you have any questions you can contact us here.

6 Reasons You Need To Switch to Inbound Marketing

inbound marketing

Today now more than ever, Inbound Marketing is important for any business.

Inbound marketing is the process of earning a forefront place in your customer’s mind rather than spamming them with paid advertisements.

Here are 6 reasons your business needs to switch to the inbound methodology.

1. Inbound Plays the Long Game

With outbound, as soon as you stop paying, you stop seeing results. With inbound, your content is always there and if you’re in the right business, so is the need.

Leads are drawn over time, and the longer your article gets traffic, the higher it will rank, making it even more likely to gain traffic. That’s why blog content creation is the number 1 priority for a majority of marketers.

It’s a gift that keeps on giving.

2. You Can Learn More About Your Audience

Inbound marketing is all about communication and dialogue. By engaging in content and social conversations, you can learn useful things about your audience that will help you convert.

This will enable you to ask the right questions on your landing page forms. Social media listening will enable you to pick up trends and anticipate what content you should be producing.

Actively listening to your customers is a huge key to success in inbound marketing.

3. Outbound is A Dying Practice

A few years ago, it was easy to create a piece of content or an outbound message and grab the attention of your target audience.

In 2017, white space is GONE. People are bombarded with advertising everywhere, on every device, at home, and at work.

Consumers have become incredibly skilled at narrowing their attention to focus only on what they want to see.

4. Inbound Focuses on Growth

Inbound marketing takes time. You can grow sustainably, instead of perpetuating the boom and bust culture that has caused so many problems in the world economy.

As the inbound marketing snowball gets bigger, in turn bringing in more leads. It should pay for itself, and always deliver more than it costs. Content will gather momentum with less and less energy required from you for it to grow. It will grow itself.

5. Inbound Can Save You Time AND Money

Time spent on inbound is time spent on strong leads. Time spent spamming emails to hundreds of people who don’t know or care what you offer is time wasted.

Inbound allows you to focus your time effectively. Which means less time on marketing and more on building your business.

6. Inbound Builds Trust

Inbound Marketing is like building a friendship with your audience. What are the qualities you want in a friend? Trustworthiness, reliability, a sense of humor, basic competence, and a unique perspective.

When customers see that you are creating useful content, that you’re professional, that you’re knowledgeable in your field, they can’t help but have more respect and trust for you.

If someone trusts you, of course, they are more likely to buy from you. This is the essence of inbound marketing. If you remember nothing else from this article, remember this.

Have questions or want to learn more about inbound marketing? Don’t hesitate to contact us here.