Cleaning Up Your SEO For Fall

SEO for fall

Since website performance and optimization is affected by things such as bad links, sloppy code, and poor content, it is a great time to do a semi-annual tidying to eliminate any problems. What does something like this do for search engine optimization efforts? Here are a few ways to be sure any essential SEO for fall areas that tend to collect internet ‘dirt’ is cleaned.

Analyze with Analytics

Using analytic software such as Google Analytics and run a full array of reports normally monitored, especially important ones like site and page errors. Error reports are the most significant and probably the lengthiest. Don’t put off the work! Every error detected by analytics tools is one more that is affecting website efficiency.

Review Your SEO for fall

Since it can be somewhat difficult to systematically review websites for SEO, content, and other aspects, adding this job to the twice-yearly cleaning can help make sure it actually happens. Be sure content is correct and complete; review upcoming content ideas to be sure of current relevancy. Discover the latest trends in SEO and coding; update any techniques or HTML to benefit the overall website.

Site Errors

The annoying truth of the matter is that site errors need to be fixed. Many will be simple such as dead links or URLs with typos; others may be quite important. SEO reports can point out errors such as pages missing header tags, nonworking links, and other such information. Troubleshooting site speed may show other types of problems that unknowingly exist. It may be tedious; however, it is necessary to fix page issues regularly. This will improve site speed and result in fewer problem pages on the website.

Social Profiles

Check those important social media pages to be sure that they work, especially for any unknown issues. Be sure links from main websites to different social pages are not broken, out of place, or have been forgotten. Such problems should be corrected quickly, as this can potentially affect website traffic both to social sites and back to the corresponding website.

It probably seems like a lot to go through twice a year; however, doing so can keep any website and its search engine optimization efforts functioning smoothly and reaching planned goals with very few concerns. Don’t overlook this important fall website tidying effort – and keep that website running like new!

Have any questions about updating your SEO for Fall? Contact us here! 

6 Killer Tips for Great Websites

website

As a business in today’s world, it’s important now more than ever, to have a functioning website that works well and looks amazing.

Today we’re going to discuss the basics that are important to have a website that you and your audience will love.

Colors, colors, colors

Color is critical on web pages, but colors have meanings to people, and using the wrong color can have the wrong connotation if you’re not careful. When you create your web color scheme keep in mind color symbolism.

Spellcheck is your friend

Very few people are tolerant of spelling errors, especially on a professional website. You lose credibility from your readers and audience when you have errors in your text. Having a rigid internal editing process is a great way to cut out the mistakes and put a clean, professional site in front of your customers.

Loading Times

If you do nothing else to improve your web pages, you should make them load as fast as possible. You also need to consider mobile visitors who may not have such wonderful connection speeds at the moment that they are visiting your page! The thing about speed is that people only notice it when it’s absent.

Stop, Navigate and Listen…

If your readers can’t get around on the page or on the website they won’t stick around. You should have navigation on your web pages that are clear, direct, and easy to use. The bottom line is that if your users are confused by a site’s navigation, the only place they will navigate to is a different site altogether.

Be available

If someone cannot easily contact you on a site, they won’t! That likely defeats the purpose of any site hoping to be used for business reasons. If you do have contact information on your site, follow up on it. Answering your contacts is the best way to create a long-lasting customer.

Links need a destination

Broken links are another sign for many readers (and search engines, too) that a site is not well maintained. Unfortunately, link rot is something that happens without even noticing. Even if links were coded properly at the launch of the site, those links may need to be updated now to ensure they are all still valid.

Interested in updating your website or have any questions about design? Let us help! Contact us here.