Think video killed the radio star? And YouTube killed the video star? Think again. Radio is still a compelling marketing medium and has the power to target consumers who don’t use the Internet. Here’s why you need to incorporate radio into your digital marketing strategy. You’d be a fool not to.

1. Radio Targets Lucrative Markets

You hear a lot about millennials, the so-called lucrative consumer segment that most brands spend all their money on. However, the over 50s are one of the fastest-growing and richest demographics in the United States, according to research [1]. And with a great radio commercial, you can target this group effectively and generate more leads to your business. It’s not just the over 50s, however. All age groups listen to the radio at some point, providing you with ample marketing opportunities.

2. Online Radio is Big Business

Online radio might play second fiddle to more dominant digital marketing platforms like video streaming, but it still provides a hefty return on your investment. In fact, studies show that the number of Americans over the age of 12 who listen to online radio has skyrocketed in recent years, and was the highest it’s ever been in 2016 [2]. Online radio offers customers more choice and lets you get your message across in mere seconds. The result? More customers, higher sales, and greater revenue. Use radio as the basis of your lead generation strategy.

3. People Listen to Radio For Longer

Radio resonates for longer than other mediums. In fact, studies show that average radio listening times have more than doubled in the past five years [3]. While a YouTube ad or banner ad might be momentary, radio commercials continue to produce results. Consumers hear the radio on their commute to work, for example, making this a profitable marketing opportunity. Here at Killerspots.com, we specialize in radio marketing. Head over to our radio commercials page, where you can find examples of the work we do.

References

[1] http://www.mycustomer.com/marketing/strategy/when-demographics-go-awry-how-to-market-to-the-over-50s

[2] http://www.journalism.org/2016/06/15/audio-fact-sheet/

[3] http://xappmedia.com/wp-content/uploads/2015/01/Internet-Radio-Trends-Report-2015_january.pdf

Leave a Comment

Start typing and press Enter to search