How to Create a Hilarious on Hold Message Script That Your Callers Will Love

on hold message script

There aren’t many things people hate more than being put on hold when they call your company. They expect to talk to a person and to be treated like one, and instead, they’re ignored and have to spend time waiting for someone to answer. It’s annoying, and it can cost you business. Yet, there are simple ways to keep people on the line if they’re on hold, and the best one is to write an on hold message script.

This is a script that your customers will hear when they waiting to talk to an actual person. It’s what place when someone is on hold, and it costs almost nothing to write one up and record.

And the best part is that you don’t need to write your on hold message script to be so formal. The point of an on hold message is to keep them on the line, not to bore them to death! So, you might as well try to have some fun with it and make your customers laugh while they wait.

And to learn how to write a comedic message script, just keep reading below!

A Person Will Need to Read Your On Hold Message Script

The first step is to realize that writing a script isn’t like writing an article or any other kind of copy. Most kinds of writing are meant to be silently read by a single person. Yet, writing scripts is different because it’s meant to be read out loud by a specific person.

Instead of writing to inform people or to entertain them, you need to write your script as a way to create a conversation. You need to imagine what someone would say to another person and then put it on the page. Don’t be afraid if it feels like you’re talking to yourself — that just means you’re writing well.

It’s Not Just the Writing That Matters — Voice Matters Too

While you need to adapt your writing style for screenwriting, you also need to realize there are additional production steps to recording an on hold message. You need to find someone who has the right voice for the job, and who can read your script well.

A person can have a perfect voice for the job, but they may not be able to pronounce words well or emphasize the right things. When it comes to comedy, coming off as monotone can kill the joke. It doesn’t matter how well you write your script if it isn’t delivered well.

Forget About the Business, Have Fun With It

After finding the right person to read your script, it’s time to start writing it out! As a business person, you’re probably used to writing articles and reports about revenue and strategy. Yet, writing comedy is the exact opposite of these writing styles.

Comedy writing is about having fun with words and being unafraid to say the things that are on everyone’s minds. It’s about getting people to have fun while staying informative and telling a story. And everyone can do it, but not everyone can do it well.

To write a comedy script well, you need to be open with yourself and your audience. Write about your flaws as a company, and present them in a humorous light. The easiest way to start is to write about forcing people to stay on hold and joke about it.

Never Laugh at Your Own Jokes, Write It With Coworkers

Most writers get into the business because they want to work in seclusion. They’re attracted to the myth of being alone with nothing but a keyboard and a computer, scribbling their thoughts. Yet, comedy writing isn’t like traditional writing.

When it comes to writing comedy, you need to have people around you. There should be people around you that you can bounce ideas off of. Otherwise, you’ll just be telling yourself jokes and slowly go insane as you force yourself to laugh at your own jokes.

It won’t make for good comedy writing at all, and you won’t produce a usable script.

Don’t Be Afraid to Be Unprofessional — It’s Comedy

Many professionals aren’t used to stepping outside of their comfort zones and being exactly what they’re not: unprofessional. Yet, to write comedy, that’s exactly what you must be. You can’t be afraid to take off the stuffy suit and let yourself relax, writing whatever comes to mind.

And if you write something that doesn’t impress your coworkers or earn accolades, that’s fine. It’s called the writing process, and it’s why most writers prefer their seclusion. All writers are embarrassed by their first drafts.

Just because you’re writing comedy doesn’t mean you won’t feel embarrassed by what you write. The goal of writing comedy is to overcome that embarrassment, and for you to help your fellow writers know they have nothing to be afraid of. The best comedy writing comes about when the writers are all the best of friends.

Make Sure The Script Stays On-Brand

It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.

If you stray away from the company brand, your audience will notice and your on hold message will backfire. People will feel tricked as they wait to talk to an actual person, and by the time they reach someone real, they’ll be furious.

But, if you stay on brand, people will feel safe and understood. They’ll feel confident that they know what the company is all about, and that will make them easier to work with.

Make Your Company More Personable With a Comedy Script

A comedic on hold message script isn’t just some novelty you can invest in because you feel like it. It’s a way to distinguish your company and establish your brand, and it can help make your customers more eager to do business with you. It’s icing on the cake of your company; without it, it’s not really a cake at all.

Yet, it takes a certain kind of person to write comedy well, and for that, we’re here. Reach out to us, and we’ll prepare a comedic on hold message that will do more than resonate with your audience. It’ll make them laugh, and that’s what it’s all about.

Landing Page SEO Checklist: 9 Things You Can’t Forget

landing page seo

So, you’re looking to make some improvements to your business website’s SEO strategy. More specifically, you want to make sure your landing page is SEO optimized.

The basic concepts behind SEO don’t change much, regardless of what page on your site you’re working on. With that being said, there are a few things to keep in mind when dealing with landing page SEO that differs from other pages on your site. 

But how do you make SEO improvements to your website’s landing page? And what are some things you can do today to make your landing page more SEO-friendly? If you’re asking yourself these kinds of questions, wonder no longer, because we’re here to help!

In this article, we’ll give you 9 SEO tips and tricks that you can use to help you make your landing page rank higher on search engines. Now then, let’s get started!

1. Simplify Your Navigation

One of the best ways to make sure your landing page is SEO-friendly is to keep your site’s navigation simple and easy to use. The last thing you want to do is to make it hard for users to find whatever it is they’re looking for on your site.

A good rule of thumb is if it takes more than three clicks to find something on your website, it’s too complex.

2. Check Your Page Speed

One of the biggest things that search engines are looking for is websites with short loading times.

Remember, the last thing a site like Google wants to do is recommend a user to a site that takes forever to load. It makes them look bad and can lead to them losing users, which isn’t what they want. So make sure your site loads fast without any delays.

Not sure if your site is fast enough?

Google offers a neat speed checker tool that is easy to use and will tell you if your site is up to par. And if you get a bad grade, don’t worry. Google will even give you a few tips on how you can speed up your site!

3. Go with a Single Column Layout

Remember, poor user experience is going to lead to users closing your site and going to another fast. And if that happens too often, Google will flag your site, which means you can’t rank as high for your desired keywords.

Next to website speed, layout issues are the next most common reason as to why folks close out of a site after a few seconds. So keep it simple, and go with a single-column layout so users can find what they’re looking for in seconds.

4. Make Sure You’re Mobile-Friendly

Did you know that over 50% of all web traffic in 2018 came from mobile devices? That’s a stat that is expected to rise over the next five years as people continue to use mobile devices more. Because of this, search engines will no longer rank sites that aren’t mobile-friendly.

Not sure if you’re site’s mobile-friendly? Use Google’s mobile-friendliness checker to see if you check that important box!

5. Don’t Go Overboard with Media

One of the quickest ways to slow your site down is to overload it with media like pictures and videos. And again, if your site doesn’t load fast, search engines aren’t going to rank it near the top search results.

So keep it simple and use media when necessary, like to break up large walls of text. Make sure that all images and videos you use are cropped and compressed for optimal loading speeds.

6. Use Whitespace Design

Legibility is a huge part of having an SEO-friendly website. One of the best ways to keep all of the content on your website easy to read is to use whitespace design.

Whitespace design is less about color choice and more about making sure there’s plenty of negative space between page elements. This helps the content flow well and is easy on your user’s eyes, which is what you want. 

7. Format Your Text Properly

Another way to make your site more legible and easy to read is to format bodies of text properly.

A few tips on how to do this? Use paragraphs, break up your text with media and don’t write too much, especially on your landing page. It may also help to emphasize important information with a large, bold print.

8. Use Legible Fonts

When it comes to legibility, the last tip worth remembering revolves around fonts. While it may be tempting to try and be different from everybody else with your fonts, it’s important to pick fonts that are easy to read.

This will help keep users around for longer, which is again, something search engines care about. So whether it’s various headings or your base content, pick fonts that are easy to read.

9. Use Your Keywords the Right Way

When it comes to SEO on your site’s landing page, keywords play a huge part in helping you reach your goals. By placing your keywords in the right spots, you can boost your rankings for those keywords.

So where do you need to put your keywords? In the content on your landing page, in alt tags for your images, and in your website’s description. That way search engines can identify your site and that landing page with those right keywords.

Keyword stuffing is bad, however, and should be avoided. Only use the same keyword a few times, and try to make things sound natural. Search engines are smart and will flag you for keyword stuffing.

Landing Page SEO Strategies and Techniques

There you have it—a few landing page SEO strategies and techniques that you should keep in mind for your business website!

As you can see, user experience is a huge emphasis. So try to put yourself in your user’s shoes and make decisions that you think will improve their experience on your site.

A good place to start is to make sure your site’s navigation is simple and easy to use and confirm that your site is both fast and mobile-friendly.

Use a single-column layout, white space design, and legible fonts. Also, format your text well and break things up with media, but don’t go overboard with the media, either.

Looking for more website design tips and tricks? Check out our blog!

Voice Over Tips: How to Hire the Right Voice Over Artist for Your Campaign

voice over tips

Got a good script and a clear idea of your radio ads? That’s good and all but you won’t get anywhere without a voice artist.

However, hiring the right voice over talent isn’t a quick and easy process. They play an essential role in a successful radio campaign.

But don’t fret. We’ve got a few voice over tips you should follow when looking for the right talent. Read on below and fine-tune your hiring process:

1. Know Your Target Audience

Before and during the hiring process, make sure you keep your target audience in mind. Voice over work for a political campaign, for example, is vastly different compared to the work intended for an explainer video or an Instagram ad. 

Identifying your audience can narrow down the type of voice, accent, and style you need. You can immediately cut out the applicants that don’t fit the bill. 

For example, a good radio campaign needs a strong, clear voice. You might also want to stick with a flat tone instead of something emotional, riddled with too many high and low pitches. 

2. Check Voice Samples

Even when you have a good idea of what you want, don’t hesitate to listen to a few samples.  You might hear voice quality you weren’t necessarily looking for but it might click with your campaign needs. 

Once you got a list of potential candidates, listen to as many samples as possible. Get their full portfolio and take time to listen.

You might like a voice actor during the interview only to discover they struggle pronouncing certain words or names. One of the voice actors you weren’t too keen on may have a sample showcasing their full potential, turning them into top candidates for the job. 

Remember that the bigger the portfolio, the more experience and training a voice actor has. Let’s dive deeper into the importance of experience.

3. Experience Matters

Did you know Tara Strong is 46 years old, as of the time of writing? Despite her age, she plays a myriad of young characters. She voiced characters like Bubbles in Powerpuff Girls, Timmy in Rugrats, Batgirl in the Batman Animated Series, and Twilight Sparkle in My Little Pony. 

This doesn’t mean you have to hunt down older voice actors. Age isn’t a measurement of work experience. It’s often the case but you shouldn’t disregard young voice actors immediately.

You might find voice actors below the age of 25 already brimming with experience. Not all of their work might be official. There are many fan-dubbing projects for anime shows and foreign television shows that have no official English versions.

4. Try Different Emotions

Launching a radio campaign doesn’t always require a flat, monotone voice. Think about it this way: you’ll need to convey different emotions if you’re running a radio ad for products compared to a political ad. 

For the prior, you need an energetic voice. The latter demands more authority and certainty. Don’t hesitate to run tests with your applicants and see how they perform with different campaigns or scripts.

Keep in mind that with voice over work, the audience can’t see the speaker. They have to elicit emotions solely through their voice work and the eloquence of the script.

Have the voice actors read the same line in different ways.  Let them try to elicit excitement in one take and a tone of dread or authority in another.

5. Different Mediums, Different Talents

Gone are the days when the term “radio” simply meant broadcasting on a radio station. Nowadays, the term can also refer to podcasts or streaming projects. Make sure you know the kind of medium you’re hiring voice talent for.

Don’t always assume that you can use one kind of voice talent for different mediums. Different mediums demand different kinds of talents.

Going for a traditional radio broadcast ad? You might do better with someone who can speak quickly but clearly. Traditional radio ads cost a lot and they charge you per second, after all.

Looking to make an ad for a podcast commercial? These give you more leeway so you might want someone with more energy and better annunciation. You can also get playful with different accents and intonation variations too. 

6. Long-Term Considerations

One of the most crucial voice over tips when hunting for talent is to have long-term considerations. Look at the long game instead of hiring solely for a one-and-done project.

If you were around in the 1980s to the early 2000s, movie trailers always had a voice-over narration. More often than not, the voice work was by the same talent, providing consistency. When people heard that voice, they knew it was for a movie trailer.

Emulate this practice and consider the long-term reliability of your voice talents.

This builds trust and comfort. You need both if you want your radio ad campaign to become a success. Set expectations early by planning and hiring voice talent you know you can rely on for multiple projects.

7. Get a Few Recommendations

Sure, you’re bound to get a few cold applications. That said, you’ll need to conduct a few auditions to sort out the talents and narrow down the ones you like. You can simplify this process by getting a few recommendations.

Why are recommendations often good hires? 

They come from people who already worked with them. There’s already a sense of trust and reliability. You also get the guarantee that they have some training and experience, otherwise, no one would recommend them to you. 

It’s always a good idea to take the recommended talents and give them a try. Audition them like everybody else. They might end up easier to work with, even as early as the hiring phase.

Follow These Voice Over Tips When Hiring!

Hiring the right talent isn’t too monumental a task with these voice over tips. Don’t rush the process and go over things like their portfolio, different samples, and style to find the talent you need.

But getting the most out of your campaign doesn’t end here. Why not read our other guides to get one step ahead of the competition? You can start with our post about the reach of radio right here.

Social Media Calendar Planning: 7 Tips to Stay Organized

calendar planning

According to recent findings, over 3.5 million people use the internet, and roughly two-thirds of those people spend some of their online time logged in to social media. It’s crucial that your business takes advantage of these established online communities by making their presence known across platforms. Why? So that social media users take the time to navigate away from Facebook, Twitter, or Instagram and over to your business’s website – which is why calendar planning is important.

As a business owner, you may feel that you don’t have any time to spare to run multiple accounts. However, with a little bit of calendar planning, it doesn’t have to cost you much in time!

We’re here to give you some pointers on how to utilize social media calendar planning to keep your online presence streamlined, organized, and geared for success. Read on for 7 tips that will change the way you think about social media!

1. Post Consistently 

For your social media presence to be effective, you need to have followers and continue to grow that fanbase. But when social media users come across accounts that rarely post, they have a tendency to move on. 

Dumping a ton of content periodically won’t work, either. In fact, this will likely come across as spam for the followers you do have. 

Use your calendar planning time to decide how frequently you want to post and on what days you want your new content to go live. This doesn’t have to be every day, but it should be a few times a week if you want to draw attention!

2. Have Fun with Hashtags

Hashtags are a great way to tap into the social media hivemind and find out what’s trending. Plus, having fun with trending content is a great way to humanize your business and show that you have a silly side!

One way to take advantage of hashtags is to tap into the always-growing National Days phenomenon. We’ve seen everything from National Dogs Day to National Broadcast Traffic Professional’s Day. Take a glance at the official National Days website and map out a few that you can create some fun and relevant content for—and don’t forget the hashtag!

3. Think Beyond the Business

Of course, you want to drive up your sales with your social media, but not every post needs to link to a product or service directly. Find topics that generally relate to your business and create content surrounding those topics. The goal is to attract attention, show off your expertise, and avoid boring people with a constant stream of strictly promotional content.

Optimize your results with these kinds of posts by hiring SEO professionals to help you generate ideas. They can uncover the most sought after information within your niche so that you answer the internet’s most burning questions!

4. Know Your Creatives

As you’re planning your social media content calendar and taking notes from social media professionals, you’ll notice that social media content tends to be very diverse. We mentioned SEO-fueled articles, which will be best handled by a content writer. There are also high-quality pictures, videos, infographics, and more. 

Don’t expect that one person in your office will be able to perfect all of these content styles. Take stock of your employees’ strengths and delegate types of content accordingly. 

5. Know Your Platforms

Don’t expect that you can upload the same content across all of your social media platforms. Social media experts will tell you that different types of content perform better on some platforms than others, and you should cater your content to each platform.

For example, longer videos tend to do well on Facebook, in part because they won’t get cut off in the middle and require viewers to navigate elsewhere to watch the rest (which they probably won’t). Stylized photos and short clips do well on Instagram. Twitter is designed for short-form blurbs, especially of the humorous variety.

Don’t start your calendar planning before you know what works best and where!

6. Hold on to Old Calendars

One of the best things about social media content calendars is that they can prevent you from repeating old content. However, with consistent and frequent posting over a number of months or even years, you’re bound to forget that you already made a certain joke or posted about a certain topic awhile back.

When it’s time to draft up a new content calendar, break out the old ones to cross-reference. It’s okay for posts to bear some similarities, but you don’t want to post content that appears stale to your longtime followers.

7. Adjust When Necessary

Calendar planning isn’t meant to be rigid. It saves you the headache of coming up with new ideas on the fly every few days, but be prepared to adjust your plans when it seems necessary.

Let’s say you roll out a hashtag that you’ve planned to incorporate into the rest of your posts for the foreseeable future. After the first few months, it isn’t gaining steam. Or perhaps you’ve decided on a series of online contests, but people don’t seem to engage with them and it’s not worth the money you’re investing in the prizes.

Allow yourself the flexibility to change directions, even if you’ve planned heavily around a certain style of content. Social media can be a very trial-and-error-based process, especially when you’re in the early stages!

Boost Your Business with Calendar Planning

Social media calendar planning is a great way to set your business up for success. It gives you the opportunity to do a bit of research and find new ways to reach new customers in the digital age. It also saves you the time and stress of coming up with things on the fly, which can lead to inconsistency and incoherency. 

If you’ve read through these tips on calendar planning and still don’t feel up to the task, don’t hesitate to invest in a professional social media team. At Killer Spots Agency, our social media team is ready to come up with a strategy for you and even manage your social media interactions!

Contact us for help with your marketing and outreach strategies, whether you want to take them the internet, the television, or even the radio!

9 Reasons Why You Need a Catchy Jingle for Your Business

catchy jingle

When you hear the word “jingle,” a number of promotions, radio ads, and Superbowl commercials probably come to mind. That’s because our memories can’t help but cling onto those catchy tunes. Studies show that in order to process music, we use the same parts of the brain associated with memory and emotion. 

On the fence about creating a catchy jingle for your business?

Here are nine reasons you need to change that tune! With these nine benefits of a business jingle, you can stay in everyone’s minds for a long time. 

1. Attention-Grabbing

When we hear a catchy tune, we can’t help but listen. Whether we’re in the car or watching tv, songs attract our attention. A well-written, catchy jingle will grab a consumer’s attention and keep it for the length of the ad. 

Without a jingle, however, people might tune out your advertisement. 

Once your jingle catches everyone’s attention, it will keep them interested. That way, you can convey the benefits of your product or service within the rest of the ad. By sparking interest, jingles can help you make the most of your company’s advertising budget.

Otherwise, you’re missing an opportunity. Adverts or commercials without jingles don’t always manage to stand out from the crowd. In some cases, you’ll fall to grab everyone’s attention.

As a result, people will miss hearing the main message of your ad!

2. Lasting Impressions

Once you grab your audience’s attention with a catchy ad, you want to stick in their minds. That way, they’ll think about your business even after the ad ends. 

Music is a very powerful advertising tool. Without us realizing it, music embeds itself within our subconscious. Even months after hearing a catchy jingle once, we’ll still remember the song. 

Print ads and pay-per-click ads come and go. Sometimes, we forget them in a manner of seconds. By advertising using jingles, however, you can ensure consumers remember your ad much longer. 

An ad that leaves a lasting impression is far more valuable than an ad that gets a single glance. 

If you create a unique, catchy tune, you can stay in people’s minds for a really long time. 

3. Brand Representation

How do you want people to view your business? For example, a dog-walking service would want to represent themselves as fun-loving and trustworthy.

The music you use within your marketing videos and advertising campaigns will represent your brand. That means the music is also representing your business, which can develop into a long-lasting reputation.

By creating a quality, catchy jingle, you can make sure you’re properly representing your brand.

Your jingle will tell customers about your personality. As a result, consumers will begin to get a better idea about your business. A strong, unique brand personality can also help you stand out from competitors.

When developing your jingle, keep your brand in mind.

4. Music & Mood

Putting people in the right mood can spur them to make a change or start shopping. It can also help spark interest in your business. 

If you want customers to feel excited about your product or service, you need the right music. 

Music impacts us in different ways. Hearing the same jingle a second time can cause us to fall into the same mood. 

By adding a jingle to your next ad, you can get customers hyped up about your business. 

5. Brand Association

A catchy jingle can also help people retain information. What people hear from your ad will stick in their memory. The mood and emotions people feel after hearing your ad will become a part of your brand, too. 

Creating a well-thought-out jingle will give consumers an easy, fun way to remember who you are and what you do. 

Using music will help you create an emotional connection with your customers. 

They’ll associate those emotions with your company every time they see your brand. Then, you can depend on the emotions they associate with your company to get repeat business. 

6. A One-Time Cost

While a catchy jingle can help you attract loyal customers, you only have to pay for the jingle once. Many companies refrain from developing jingles because they’re expensive. However, they don’t come with royalties or recurring fees.

That means you can use them as many times as you want for a higher return on your investment!

7. Audio is Effective

Why waste money on marketing and advertising strategies that haven’t worked for you before? Instead, you can learn how to write a jingle that represents your brand and helps you stand out. Adding a jingle to a video that seems plain can give your content the boost it needs.

Instead of wasting money on strategies that aren’t working, you can use audio to make sure your brand is memorable. 

Discover the importance of jingles in your advertising. 

8. Cut Through Noise

Our world is highly saturated. Everywhere we turn, online and in-person, we’re bombarded by visual ads. By now, we know when companies are advertising at us.

A catchy jingle can cut through the noise.

Instead of struggling to stand apart from the competition, a well-written jingle can do it for you. Now that it’s more difficult to grab someone’s attention among the numerous ads we see each day, you need a strategy that will help you compete. 

9. Nostalgic Emotions

According to this study, different types of music can also produce different emotional reactions. 66% of survey participants also said music is more memorable when it’s used within marketing. 

A well-written jingle can manipulate our emotions.

By drawing on familiar experiences and memories, nostalgia helps us look back on better moments. Nostalgia is a powerful marketing tool that can entice people based on previous emotions. 

By transporting your audience to a better time, you can use a catchy jingle to boost sales!

Jingle All the Way: Why Your Business Needs a Catchy Jingle

One catchy jingle could help you attract a stream of new and recurring customers. With these nine benefits in mind, you can start singing a new tune when it comes to adding jingles to your ads. 

Explore our Jingle Production services today to start giving your ads a little extra power. 

9 Benefits of Video Marketing to Grow Your Online Presence

benefits of video marketing

If you haven’t been using video marketing, then you seriously need to reconsider your marketing strategies because you’re missing out big time. Interesting videos make interesting stories, and stories are excellent for marketing because they elicit emotion.

Some of the most significant reasons why video marketing is essential for your business is the fact that it’s memorable and measurable. This makes video marketing one of the most powerful ways of reaching customers, whether prospective or existing. 

So what are the benefits of video marketing, and why should you implement it in your marketing strategies? Once you are done with the marketing basics, you need to delve deeper and capture more attention. Let’s look at the benefits of video marketing for your business. 

1. Videos Result In Great ROI

To get you started off with some excitement, video marketing provides fantastic ROI, and this is one of the things you’re in business for. Even though video production may not be the easiest or cheapest of tasks, with a plethora of online video editing tools on the internet, it will pay big time.

Additionally, most customers are not worried so much about the video quality, like the content quality. Provide clear and relevant messages that explain what your products or services are all about. Of course, this is not to say that they should be low quality, even smartphones nowadays produce incredible videos, so you’ll have no excuse. 

2. Videos Build Trust

Essentially, trust is the foundation of conversions and sales. In a highly competitive business world, persuading clients to do business with you and not your competitors is not an easy feat. Building trust and strong relationships with customers gets easier with videos.

Videos ignite emotional responses, regardless of how short they are. In fact, you don’t need to keep selling because once you provide useful and interesting information, customers will come to you. Effective and interesting videos present your business in a conversational form and give customers the confidence to purchase products online. 

3. Videos Appeal to Mobile Users

An overwhelming 78% of consumers watch videos on mobile devices because people nowadays want to do things on the go. The number of mobile users increases by the year, and this only means that your video audience will keep expanding. Mobile users are more likely to feel a personal connection with a brand than desktop or TV viewers, so it’s imperative that you take advantage of the market. 

4. Videos Boost Conversions and Sales

Adding the most important video to your landing page alone could increase your conversion rates by 80%. One of the many benefits of video marketing is that videos have the ability to lead directly to sales. Vision is the most dominant sense that human beings possess, so it’s only natural that videos have such a huge impact on them. 

5. It’s Easy to Explain Everything Through Video

It’s so much easier to show people how your products work compared to writing about it. Explainer videos trend every day, and so do tutorial videos. Most consumers are watching explainer videos to learn what products are all about and how to use them. 

An explainer video on your homepage would be super effective in driving conversions and sales. If you have a difficult concept, then video is the best way to explain it in a way your target audience understands. Besides, interesting videos, such as animated videos, are fun to watch, and people like to share such videos. 

6. Videos Engage Everyone

One of the most significant benefits of video marketing is the ease of video consumption. Consumers get bored very easily, and reading long product descriptions is not pleasant at all. The modern customer is too busy for that anyway, and videos are easier to work with because all they have to do is watch, regardless of where they are.

Even if they’re lazy, as long as your videos have clear audio, they will certainly watch them. 

7. Videos Encourage Shares

Most people tend to share videos than they do content, and shares lead to a larger audience. If you want to expand your target audience and get the message out there, delve into video marketing and watch your customer share! This is simply one of the best ways to go viral. 

8. Videos Are Excellent for All Search Engines

All search engines, especially Google, value high valuable content, and interesting videos will have a tremendous impact on your SEO. With prolonged exposure, you will build trust, which will signal to search engines that you have valuable content.

You are more likely to rank high on search engines if you have a video on your website, and given the fact that Google owns YouTube, videos certainly affect search engine ranks. 

9. Social Networks Thrive Through Videos

It’s already clear that people love videos, and you should give provide just that, but where? Social networks such as Facebook, Twitter, and Instagram are some of the best places to post your important videos. Most consumers would share company videos as long as they were entertaining, regardless of whether they are actually interested in the products. 

Bonus Tip: Ads Do Wonders in Videos

Video ads have the highest click-through rate among all digital formats. This says a lot about marketing videos and all the benefits they come with. If you do everything right and create awesome videos, you can be sure that people will remember, regardless of whether they watch the whole ad or not. That’s how awesome videos are for business. 

The Benefits of Video Marketing: Summing it Up

From financial motives to practical reasons, you can well see the benefits of video marketing. All these points make quite a strong case for videos and showing you that they work. If you want to jump into the modern marketing wagon, video marketing is the way to go. 

If you’d like more awesome marketing tips, check out our website or give us a call and we’ll be glad to help. 

9 Video Advertising Trends of 2019

Photo sign with human hands

Television commercials and traditional advertisements are becoming a thing of the past.

As the next generation of tech-focused consumers saturates the marketplace, keeping up with these advertising trends is important. You either adjust your strategies or you risk having to close your doors for good.

So, where are consumers getting their information these days?

90% have said that they discover new brands through YouTube ads. 80% of shoppers say that they tend to switch between online search and video when deciding what to buy.

Set yourself and your brand up for success by plugging into the “show don’t tell” mindset. Keep up with current trends in advertising and generate quality video for the greatest potential of return on ad spend.

Here are 9 advertising trends for 2019 to get you started!

1. Web-Based Video Content

Focusing on optimizing your advertisements for web users gives you great potential for organic traffic.

More than ever, people are leaving behind paid television programming to switch to web-based streaming entertainment.

Reach them here by providing high-level, professional videos that give the best view of your products or services.

2. Full-Funnel YouTube Advertising

One of the best features of video advertising is that it offers you the chance to cater to the full advertising funnel.

  • Reach your target customers at the brand awareness level with lighthearted, catchy videos.
  • Generate interest by showing them how much better or easier their lives will be with your product or service.
  • Compare your product with similar products to help answer questions they may have in the evaluation phase.
  • Get them committed to your product by offering incentives, guarantees, or support.
  • Finally, reel them in by offering special sales and deals at the purchase level.

By offering specialized content at each level, you will be optimizing this marketing strategy in full force.

Bonus: Take advantage of this structure by shooting all of your material at once. Tell your whole story and then chop it up and distribute it where it fits in the buyer’s journey.

3. Over-The-Top and In-Stream Advertising

OTT advertisements refer to those short, 5-15 second ads that play on streaming platforms that a viewer can’t skip.

This style of advertising allows you to lump viewers together into different groups so that you can target them based on their user profiles.

More and more people are switching to streaming alternatives for entertainment. Every platform requires the viewer to create an account or profile. This gives you access to their personalized data information like their region, age range, and viewing trends.

With over 70% of in-stream ad impressions on Facebook viewed to completion with the sound on, this is a valuable way to get your information out.

Additionally, you can control what sort of content shouldn’t be appearing alongside your ads. For example, if you’re running an ad to help people quit smoking, you won’t want a cigarette brand’s ad running alongside it.

4. Mobile-First Advertising Trends

Customers are more likely to shop online with their phones over any other means. It is vital that video advertising (and online shopping platforms) be compatible with this format.

Keep social media formatting in mind when producing video content. Many shoppers rely on clickable and shop-able social media ads. If you are showing them content, make sure they can click through to make their purchase, otherwise, you run the risk of losing them.

5. Customer-Made Content

Customers are more likely to trust the information or opinions of their peers on the Internet over those of a mega-corporation.

Take advantage of this by encouraging opinionated customers to share their experiences. This can be an actual video testimonial or a rave review they left on your site.

6. Influencer Content

Are you a new company or perhaps an established one looking to generate some positive feedback? Buy into social media influencers!

Depending on your product, this can be a powerful way to get your brand in front of a lot of people in a short amount of time.

For a current customer, you can offer them a gift card or free merchandise to introduce new products. Encourage them to focus on their continued business with you!

For new customers, focus on your brand and key products or services. Offer the influencer free product or services that they can review and explain.

Generally, it’s best to establish an agreement for how long your product review needs to stay on their platform. It’s also important to make sure they know you may use their images and video in your advertising campaigns.

7. Graphic or Animated Videos

Blend graphics, text, or animated characters in your video ads. This can be an easy way to tell a story for anew or online exclusive brand people may not have heard of yet.

Bring your blueprints or digital layouts to life in anticipation of a grand opening, use text or customer reviews to tell a story, or animate with generic characters to give viewers a chance to imagine themselves in their place. This creates a much more inclusive branding statement.

8. Cinemagraph Advertisements

Cinemagraphs are cool photo and video hybrid advertisements. Set the tone in your static advertisements by catching the viewer’s eye with some motion.

Some examples are a few strands of hair blowing in the wind, a single blinking streetlight, waves crashing on the sand, or sparks from a campfire.

Generally, a viewer will spend more time looking at a Cinemagraph ad than a photo because they want to see what else is moving. This means greater absorption of your messaging and higher potential for ROAS.

This advertising trend brings life and variety into your messaging, without distracting away from it.

9. Television Commercials

That’s right, television should still be on your radar folks! Don’t alienate or ignore your more traditional customers by forgetting to occasionally advertise on TV.

Think about the types of ads you are working on for the digital market and play to those trends for TV as well. Delight your viewer with ads that they won’t want to leave the room for or fast-forward through. Hit them right away with exciting content so they stick around for your messaging.

Where to Start

For newer, smaller, or more traditional companies, video advertising trends like these may be daunting.

But depending on your customers’ age, lifestyle, region, and shopping habits, video production could be a game-changer for your business! Learn more about your customers and decide what would be the most beneficial avenue to get them your information.

If you’re ready to get started on your video marketing strategy, contact us today.