So, you’re looking to make some improvements to your business website’s SEO strategy. More specifically, you want to make sure your landing page is SEO optimized.
The basic concepts behind SEO don’t change much, regardless of what page on your site you’re working on. With that being said, there are a few things to keep in mind when dealing with landing page SEO that differs from other pages on your site.
But how do you make SEO improvements to your website’s landing page? And what are some things you can do today to make your landing page more SEO-friendly? If you’re asking yourself these kinds of questions, wonder no longer, because we’re here to help!
In this article, we’ll give you 9 SEO tips and tricks that you can use to help you make your landing page rank higher on search engines. Now then, let’s get started!
1. Simplify Your Navigation
One of the best ways to make sure your landing page is SEO-friendly is to keep your site’s navigation simple and easy to use. The last thing you want to do is to make it hard for users to find whatever it is they’re looking for on your site.
A good rule of thumb is if it takes more than three clicks to find something on your website, it’s too complex.
2. Check Your Page Speed
One of the biggest things that search engines are looking for is websites with short loading times.
Remember, the last thing a site like Google wants to do is recommend a user to a site that takes forever to load. It makes them look bad and can lead to them losing users, which isn’t what they want. So make sure your site loads fast without any delays.
Not sure if your site is fast enough?
Google offers a neat speed checker tool that is easy to use and will tell you if your site is up to par. And if you get a bad grade, don’t worry. Google will even give you a few tips on how you can speed up your site!
3. Go with a Single Column Layout
Remember, poor user experience is going to lead to users closing your site and going to another fast. And if that happens too often, Google will flag your site, which means you can’t rank as high for your desired keywords.
Next to website speed, layout issues are the next most common reason as to why folks close out of a site after a few seconds. So keep it simple, and go with a single-column layout so users can find what they’re looking for in seconds.
4. Make Sure You’re Mobile-Friendly
Did you know that over 50% of all web traffic in 2018 came from mobile devices? That’s a stat that is expected to rise over the next five years as people continue to use mobile devices more. Because of this, search engines will no longer rank sites that aren’t mobile-friendly.
Not sure if you’re site’s mobile-friendly? Use Google’s mobile-friendliness checker to see if you check that important box!
5. Don’t Go Overboard with Media
One of the quickest ways to slow your site down is to overload it with media like pictures and videos. And again, if your site doesn’t load fast, search engines aren’t going to rank it near the top search results.
So keep it simple and use media when necessary, like to break up large walls of text. Make sure that all images and videos you use are cropped and compressed for optimal loading speeds.
6. Use Whitespace Design
Legibility is a huge part of having an SEO-friendly website. One of the best ways to keep all of the content on your website easy to read is to use whitespace design.
Whitespace design is less about color choice and more about making sure there’s plenty of negative space between page elements. This helps the content flow well and is easy on your user’s eyes, which is what you want.
7. Format Your Text Properly
Another way to make your site more legible and easy to read is to format bodies of text properly.
A few tips on how to do this? Use paragraphs, break up your text with media and don’t write too much, especially on your landing page. It may also help to emphasize important information with a large, bold print.
8. Use Legible Fonts
When it comes to legibility, the last tip worth remembering revolves around fonts. While it may be tempting to try and be different from everybody else with your fonts, it’s important to pick fonts that are easy to read.
This will help keep users around for longer, which is again, something search engines care about. So whether it’s various headings or your base content, pick fonts that are easy to read.
9. Use Your Keywords the Right Way
When it comes to SEO on your site’s landing page, keywords play a huge part in helping you reach your goals. By placing your keywords in the right spots, you can boost your rankings for those keywords.
So where do you need to put your keywords? In the content on your landing page, in alt tags for your images, and in your website’s description. That way search engines can identify your site and that landing page with those right keywords.
Keyword stuffing is bad, however, and should be avoided. Only use the same keyword a few times, and try to make things sound natural. Search engines are smart and will flag you for keyword stuffing.
Landing Page SEO Strategies and Techniques
There you have it—a few landing page SEO strategies and techniques that you should keep in mind for your business website!
As you can see, user experience is a huge emphasis. So try to put yourself in your user’s shoes and make decisions that you think will improve their experience on your site.
A good place to start is to make sure your site’s navigation is simple and easy to use and confirm that your site is both fast and mobile-friendly.
Use a single-column layout, white space design, and legible fonts. Also, format your text well and break things up with media, but don’t go overboard with the media, either.
Looking for more website design tips and tricks? Check out our blog!