Boost Your Brand’s Online Presence with Killerspots Agency’s Comprehensive SEO Services


In today’s digital landscape, a strong online presence is crucial to your brand’s success. With millions of websites vying for attention, it’s imperative that your brand’s website stands out and easily found by potential customers. Search engine optimization (SEO) is an indispensable tool in achieving this feat, as it enables your website to rank higher in search engine results pages (SERPs) and attract qualified traffic that can lead to increased conversions and sales. Partnering with a skilled and experienced SEO agency like Killerspots can provide your brand with the expertise, resources, and strategies required to optimize your website, improve your brand’s online visibility, and drive sustainable growth.

Since 1999, Killerspots Agency has been providing clients worldwide with contagiously creative, tailored SEO services designed to generate measurable results. Our team of SEO experts work closely with you to develop a comprehensive optimization strategy that addresses every aspect of your website, from keyword research and on-page optimization to content creation and link building.

The Importance of SEO in Today’s Digital Landscape

Search engine optimization is no longer a luxury reserved for a select few, but rather an essential aspect of any successful digital marketing strategy. Brands that prioritize SEO are better equipped to beat their competition, increase their online visibility, and establish strong relationships with their target audience. Several benefits demonstrate the significance and impact of effective SEO strategies:

1. Improved Organic Search Rankings: SEO helps your website appear on the first page or top positions in SERPs, ensuring better visibility and higher chances of attracting potential customers.

2. Increased Credibility and Trust: A higher search ranking signals to users that your website is a reliable and authoritative source of information, products, or services.

3. Enhanced User Experience: SEO techniques focus not only on search engines but also on improving the overall user experience, making it easier for visitors to navigate, consume content, and engage with your website.

4. Cost-Effective Marketing Strategy: As opposed to paid advertising, SEO offers a more cost-effective and sustainable way to generate long-term organic traffic and growth.

Key Elements of a Holistic SEO Strategy

Developing and implementing an effective SEO strategy requires a comprehensive approach that addresses various essential components, including:

1. Keyword Research: Identifying the right keywords is crucial for optimizing your website and driving targeted traffic. Conduct thorough research to understand what your target audience is searching for and which keywords are most relevant to your business.

2. On-Page Optimization: Ensure that your website’s content, metadata, and internal links are optimized for your target keywords, making it easier for search engines to crawl and index your pages.

3. Technical SEO: Address technical aspects such as site speed, mobile responsiveness, and website security, which influence both search engine rankings and user experience.

4. Content Creation: Develop high-quality, valuable, and shareable content that answers your target audience’s questions, solves their problems, and showcases your unique offerings, helping to establish your brand as an authority in your industry.

5. Off-Page Optimization: Building high-quality backlinks, managing social media profiles, and engaging in guest posting opportunities all contribute to your website’s off-page optimization, which is crucial for improving search engine rankings.

Killerspots Agency’s Comprehensive SEO Services

Harnessing the expertise and experience of Killerspots Agency can ensure that your website is optimized for maximum effectiveness, focusing on key areas such as:

1. SEO Audits: Our team conducts a thorough audit of your website to identify areas of improvement and develop a tailored optimization strategy.

2. Local SEO: We help businesses optimize for local search, improving visibility among localized audiences and driving relevant traffic.

3. E-commerce SEO: Our specialists offer e-commerce website optimization to maximize product exposure and boost online sales.

4. Analytics and Reporting: Our team provides timely analytics and insightful reports to keep you informed of your website’s performance and the effectiveness of our SEO efforts.

Adapting SEO Strategies to Stay Ahead of the Game

The world of SEO is ever-changing as search engine algorithms and user expectations evolve. Staying ahead of the curve requires constant adaptation and a proactive approach to optimizing your website. With Killerspots Agency’s guidance and expertise, your brand can:

1. Monitor Algorithm Changes: Our team stays up-to-date with the latest search engine algorithm updates, ensuring your website adapts to any changes and maintains a competitive edge.

2. Analyze Competitor Strategies: By analyzing the strategies of industry competitors, we can identify opportunities for improvement and stay one step ahead in the digital landscape.

3. Embrace New SEO Techniques: Our team continually researches and embraces innovative SEO techniques that help your brand maintain its superior search engine rankings.


Investing in a comprehensive search engine optimization strategy is essential for brands looking to establish a strong online presence and drive sustainable organic growth. With Killerspots Agency’s tailored SEO services, your brand can reap the many benefits of optimized search engine rankings and enjoy increased visibility, credibility, and overall digital success. To learn more about how Killerspots Agency’s SEO services can help you navigate the ever-changing landscape of digital marketing, reach out to us online or at (513) 270-2500.

Boost Your Business with Effective SEO Strategies from Killerspots Agency


In the digital age, having a strong online presence is essential for businesses of all sizes and industries. One of the most crucial aspects of building a successful online presence is search engine optimization (SEO). Effective SEO strategies can dramatically improve your website’s visibility in search engine results, attract more organic traffic, and ultimately, drive growth for your business.

However, the complex, ever-evolving landscape of SEO can be challenging to navigate, requiring both technical expertise and a comprehensive understanding of search engine algorithms and ranking factors.

That’s where Killerspots Agency comes in. As a full-service digital marketing agency, Killerspots specializes in delivering customized, results-driven SEO solutions that cater to the unique needs of your business, addressing critical components such as website structure, content optimization, link building, and more.

By teaming up with Killerspots Agency for your SEO needs, you can rest assured that your brand is on the cutting edge of digital marketing trends and best practices. Ready to propel your brand to the forefront of search engine results, boost your online visibility, and unlock new growth opportunities? Let’s get started!

The Core Components of Effective SEO Strategy

A well-rounded and effective SEO strategy must consider several crucial components to yield the best results for your website. Let’s delve into these essential elements and their role in optimizing your brand’s online presence:

1. Keyword Research and Targeting: Identifying the most relevant and valuable keywords for your business is the foundation of a successful SEO strategy, guiding content creation, on-page optimization, and link building efforts.

2. On-Page Optimization: Ensuring your website’s content, metadata, and HTML tags are fully optimized with the targeted keywords enables search engines to better understand and index your content, leading to higher search rankings.

3. Technical SEO: Addressing your website’s technical aspects – such as site speed, mobile-friendliness, and site architecture – is crucial for improving crawlability, indexability, and overall user experience.

4. Off-Page Optimization: Building a strong backlink profile through quality link-building tactics, as well as engaging in social media and content marketing efforts, can enhance your website’s reputation and authority in the eyes of search engines.

Best Practices for Implementing an SEO Strategy

Incorporate these best practices to maximize the effectiveness of your SEO strategy and achieve long-lasting results:

1. Focus on User Intent: Understand and cater to your target audience’s needs and intent when searching for information, products, or services related to your business, and create content that addresses those needs and queries.

2. Create High-Quality, Engaging Content: Produce unique, valuable, and shareable content that naturally incorporates your target keywords, leading to increased user engagement, organic shares, and better search rankings.

3. Optimize for Long-Tail Keywords: Target long-tail keywords (longer, more specific keyword phrases) in your content strategy to capture more qualified search traffic and increase your chances of ranking higher in search results.

4. Stay Informed of Algorithm Updates: Regularly monitor search engine algorithm updates and changes in best practices, and adapt your SEO strategy accordingly to maintain optimum performance and rankings.

How Killerspots Agency Delivers Customized SEO Solutions

By choosing Killerspots Agency for your SEO needs, you gain a partner who is committed to your business’s success and well-versed in the latest trends and techniques in search engine optimization. Here’s how Killerspots Agency can help you excel in SEO:

1. Comprehensive SEO Audits: Our team conducts in-depth audits of your website’s existing SEO status, identifying areas of improvement and formulating a customized action plan to address these issues.

2. Tailored Keyword Research: We work closely with you to determine the most relevant and effective keywords for your business, taking into consideration search volume, competition, and user intent to create a targeted keyword strategy.

3. On-Page and Technical Optimization: Our team ensures your website’s content, metadata, HTML tags, page speed, mobile-friendliness, and site architecture are fully optimized, addressing all aspects critical to SEO success.

4. Strategic Link Building and Content Marketing: We develop and execute off-page optimization strategies that focus on building a strong, high-quality backlink profile, as well as engaging in content marketing efforts to elevate your online reputation and authority.

Measuring the Results of Your SEO Strategy

Regularly tracking and analyzing key performance indicators (KPIs) is crucial for determining the effectiveness of your SEO strategy and making data-driven decisions for ongoing optimization. Some essential KPIs to monitor include:

1. Organic Traffic: The number of visitors reaching your website through non-paid search engine results serves as a primary indicator of your SEO success.

2. Keyword Rankings: Monitor the search engine ranking positions for your target keywords, as higher rankings lead to increased visibility, credibility, and search traffic.

3. Conversion Rate: Identify and track the percentage of website visitors who complete your desired conversion action, such as making a purchase or signing up for a newsletter.

4. Bounce Rate: Monitor the percentage of users who leave your website after viewing only one page as a potential indicator of shortcomings in user experience or content relevance.

Final Thoughts

Investing in effective and customized SEO strategies is paramount for businesses seeking to enhance their online visibility, attract more organic traffic, and drive long-lasting growth. By partnering with Killerspots Agency, you gain access to a team of dedicated professionals whose mission is to help you achieve your business goals through tailored SEO solutions.

Ready to propel your brand to the forefront of search engine results and unlock new growth opportunities? Contact the experienced full-service advertising experts at Killerspots Agency at 513-270-2500 or fill out our form to learn how our SEO services, tailor-made for your unique needs, can improve your online presence and drive sustainable success.

Combining Radio Advertising with Digital Marketing Strategies for Maximum Impact

radio advertising

In today’s fast-paced marketing landscape, businesses must continually adapt and diversify their advertising strategies to maintain a competitive edge. As the lines between traditional and digital media blur, marketers must find innovative ways to reinforce their campaigns across multiple platforms. One such method is to seamlessly combine the proven effectiveness of radio commercials with the targeted reach of digital marketing channels. As a full-service digital marketing agency and radio commercial production house, Killerspots Agency is equipped to guide you through the process of harmonizing your advertising strategies to create a captivating, multi-platform marketing campaign.

In this comprehensive guide, we will discuss how traditional radio advertising can complement your digital campaigns, utilizing cross-platform techniques to create an engaging, powerful, and unified marketing message. By examining social media, search engine optimization, email marketing, and other digital platforms, we aim to showcase their effectiveness in tandem with radio commercials for a cohesive advertising campaign.

We will explore methods to amplify your message, measure the success of your cross-platform initiatives, and develop future strategies with data-driven insights. Moreover, we will investigate the power of jingle production and its potential impact on both radio commercials and digital marketing, reinforcing brand recognition and recall across media.

Harness the expertise of the Killerspots Agency team to skillfully blend traditional radio advertising with cutting-edge digital marketing tactics, driving resonance with your target audience, and elevating your brand to new heights.

Let the experts at Killerspots Agency help you navigate the dynamic marketing environment by combining radio advertising with digital marketing strategies for a powerful, all-encompassing campaign that yields the results you desire.

Enhancing Brand Presence with Social Media Integration

Radio commercials and social media platforms can work synergistically to enhance your brand presence, providing a uniform message across multiple channels. Consider these approaches to maximize the effectiveness of your campaign through social media integration:

1. Extend your radio ad campaign to social media: Reinforce the messaging of your radio commercials by repurposing them in the form of audio clips or accompanying visuals on social media platforms. This consistency helps strengthen brand perception and increases the likelihood of consumer engagement.

2. Leverage targeted social media ads: To achieve a complementary effect, consider running targeted ads on social media platforms that align with the demographics and interests of your radio listeners. This precision targeting boosts conversion rates and optimizes your advertising budget.

Integrating your campaigns on social media will create a seamless user experience for your audience, solidifying your brand identity and ensuring a unified marketing message.

Boosting Discoverability through SEO and Online Content

To bolster the reach of your radio commercials, invest in search engine optimization (SEO) and online content creation as part of your advertising strategy. By doing so, you will increase the likelihood of consumers discovering your brand. Keep these techniques in mind:

1. Optimize your website: Enhance your website’s SEO by employing relevant keywords, optimizing metadata, and ensuring a responsive design. This increases the probability of organic traffic and delivers a seamless user experience for consumers searching for your brand after hearing a radio commercial.

2. Create content that supports your radio campaign: Develop blog posts, articles, and other forms of digital content that align with the messaging of your radio commercials. This consistency will attract users seeking more information and amplify the impact of your campaign.

Integrating radio advertising with SEO and online content generates a more comprehensive marketing approach, increasing discoverability and engage audiences more effectively.

Capturing Leads with Email Marketing

Utilizing email marketing strategies alongside your radio ad campaigns can help drive lead generation and nurture potential customers. Merge these two marketing techniques with the following tactics:

1. Promote email sign-ups through radio commercials: Encourage your radio listeners to sign up for your email newsletter by incorporating a persuasive call-to-action. This facilitates direct communication with your audience, allowing you to promote your products or services regularly.

2. Integrate radio commercial content into email campaigns: Consider incorporating content from your radio ads, such as audio clips or specific promotional messages, into your email marketing efforts. This tactic ensures a consistent brand message across platforms, increasing the cohesion of your advertising campaigns.

By integrating your radio advertising and email marketing efforts, you create a more unified customer experience, building stronger brand connections with your target audience.

Utilizing Jingles to Amplify Brand Recall

A well-crafted jingle can prove highly effective in promoting brand recall and recognition. Jingles can be easily integrated into both radio ads and digital marketing tactics:

1. Create a memorable jingle: Work with a professional team, like the one at Killerspots Agency, to create a catchy, memorable jingle that captures your brand identity and resonates with your audience.

2. Repurpose your jingle across platforms: Use your jingle in radio commercials, social media posts, and videos to reinforce your brand identity across multiple marketing channels. This will ensure a cohesive and memorable branding experience for your audience.

Through the strategic implementation of jingles in both traditional and digital marketing, you’ll strengthen your brand identity, enhance audience recall, and boost engagement with your campaigns.


By skillfully combining radio advertising with digital marketing strategies, you can create a powerful, all-encompassing marketing campaign that reaches a larger audience, provides a cohesive message, and drives better results. With the guidance of the experts at Killerspots Agency, you can successfully integrate traditional radio commercials with social media, SEO, email marketing, and memorable jingles, elevating your brand to new heights.

Empower your marketing endeavors by partnering with Killerspots Agency – leveraging our expertise and experience to merge the worlds of radio advertising and digital marketing for a potent, unified campaign that reaches your target audience and generates the results you’re after.

Boost Your Brand’s Online Presence with SEO Best Practices

SEO graph

In today’s competitive digital landscape, strong online visibility plays a critical role in the growth and success of your brand. Search engine optimization (SEO) is a powerful tool that can help your website and content secure higher rankings in search engine results, driving organic traffic and increasing brand awareness. An effective SEO strategy involves a myriad of elements, ranging from keyword research to website structure to content quality. With a comprehensive approach to SEO, Killerspots Agency empowers businesses to achieve high-impact results and amplify their brand’s online presence. In this article, we will delve into the key components of a winning SEO strategy, discuss the benefits it can bring to your brand, and explain how partnering with Killerspots Agency can support your digital growth and success.

Essential Elements of an Effective SEO Strategy

To develop a robust and successful SEO strategy, it is crucial to consider the following key components:

1. Keyword Research: Identify relevant keywords and phrases that your target audience is likely to use when searching online, and strategically incorporate them into your website content, meta tags, and URLs to boost search engine rankings.

2. On-Page Optimization: Ensure your website follows best practices for on-page SEO, including proper use of headings, meta tags, URL structures, and internal linking, to improve search engine visibility.

3. Quality Content: Consistently produce and publish high-quality, engaging content that addresses your audience’s needs and preferences, providing value and fostering trust in your brand.

4. Link Building: Establish a strong backlink profile by earning inbound links from authoritative and industry-relevant websites, further enhancing your site’s credibility and visibility in search engine results.

Benefits of a Winning SEO Strategy for Your Brand

Implementing a comprehensive and effective SEO strategy can deliver numerous advantages for your business, including the following:

1. Increased Online Visibility: Higher search engine rankings boost your brand’s online visibility, making it easier for potential customers to discover your products or services.

2. Organic Traffic Growth: Quality SEO practices drive organic traffic to your website, generating valuable leads and potential customers without relying on paid advertising.

3. Enhanced User Experience: A well-optimized website offers an improved user experience, leading to increased user satisfaction, engagement, and conversion rates.

4. Long-Term Results: SEO requires consistent efforts, but it generates lasting effects, ensuring your brand remains visible and competitive in the evolving digital marketplace.

Partnering with Killerspots Agency for Expert SEO Services

Collaborating with Killerspots Agency for your SEO needs ensures a data-driven, tailored approach that aligns with your brand’s goals and audience preferences:

1. Customized SEO Strategies: At Killerspots Agency, we develop bespoke SEO strategies that cater to your business’s unique needs, built upon advanced keyword research and competitor analysis.

2. On-Page and Off-Page Optimization: Our team excels in optimizing both on-page and off-page factors, providing a fully-rounded SEO plan that covers all contingency bases.

3. Quality Content Creation: Our skilled content creators produce engaging, search engine-friendly content that connects with your audience and aligns with their informational and emotional needs.

4. Performance Tracking and Optimization: Killerspots Agency continuously monitors your website’s SEO performance, using data-driven insights to adjust and optimize the strategy for maximum results.

The Importance of Ongoing SEO Efforts for Sustainable Success

Search engine optimization is not a one-time endeavor. Continuous efforts are necessary to maintain and improve your website’s search rankings and overall performance:

1. Adapting to Algorithm Updates: Search engines continuously update their algorithms – adjusting your SEO strategy accordingly is essential to stay ahead of the curve.

2. Monitoring Competitors: Keeping an eye on your competitors’ strategies and adapting to industry trends ensures your website remains competitive and relevant.

3. Content Refreshment: Updating and refreshing your website’s content helps maintain its relevance, quality, and appeal to both users and search engines.

4. Performance Analysis and Adjustments: Regularly analyzing your website’s performance enables you to make informed decisions, optimize your SEO efforts, and ensure long-term success.

Factors to Consider When Choosing an SEO Agency

Choosing the right SEO agency to partner with is critical to the success of your digital marketing efforts. Here are some factors to consider when selecting an agency:

1. Experience and Expertise: Look for an agency with a proven track record of delivering results and a team of experienced and skilled professionals who possess the knowledge and expertise to create and execute a comprehensive SEO strategy.

2. Transparency and Communication: The agency should be transparent in its approach, providing clear and concise reports and regular updates on the progress of your SEO campaign. Communication should be open and responsive, with a dedicated team member available to answer your questions and address concerns promptly.

3. Customized Approach: The agency should take the time to understand your business, goals, and target audience and develop a customized SEO strategy that aligns with your unique needs and preferences.

4. Ethical Practices: It’s crucial to choose an agency that follows ethical and white-hat SEO practices, avoiding any black-hat tactics that could harm your website’s reputation and search engine rankings.

5. Pricing and ROI: Compare pricing and ROI potential across different agencies, ensuring that you get the best value for your investment.

Partnering with the right SEO agency can make a significant difference in your brand’s online visibility and success. By considering these factors and choosing an agency that aligns with your business goals and values, you can achieve sustainable growth and competitive advantage in the digital marketplace.


Developing an effective, customized SEO strategy is vital for any brand looking to enhance its online presence and achieve digital growth. By understanding the key components of a successful SEO approach, recognizing the benefits it offers, and partnering with Killerspots Agency, your brand can harness the power of search engine optimization to generate increased visibility, drive organic traffic, and create a strong foundation for long-term, sustainable success.

Conquer the digital landscape and rise above the competition with the help of Killerspots Agency’s comprehensive, results-driven SEO strategies. Contact our team online or call 513-270-2500 to get started on your journey to elevated online visibility and growth with our digital marketing services.

Drive Lasting Engagement and Growth with Comprehensive SEO Services

SEO graph

Navigating the ever-evolving landscape of search engine optimization (SEO) can be challenging for businesses in the digital age. With search engines constantly refining their algorithms and customer preferences shifting, staying ahead in the digital race requires a strategic and adaptive approach. Businesses that invest in professional SEO services not only gain a competitive edge but also enjoy the benefits of increased online visibility, higher organic traffic, and improved customer acquisition. Killerspots Agency, a leading full-service digital marketing agency and production house since 1999, offers comprehensive SEO services specifically tailored to drive lasting engagement and growth for businesses across various industries.

Partnering with Killerspots Agency for your SEO needs means tapping into a wealth of knowledge and experience alongside access to cutting-edge tools and proprietary techniques. Our team of skilled SEO professionals is committed to developing and implementing innovative strategies that help your business achieve higher search engine rankings, attract consistent organic traffic, and convert your visitors into loyal customers.

The Critical Role of SEO in Modern Marketing

In the digital age, a strong online presence is paramount to the growth and success of any business. As more consumers turn to search engines like Google to discover products and services, businesses need to employ effective SEO tactics to ensure their brand ranks prominently in search results. By investing in professional SEO services, businesses can reap numerous benefits, including the following:

1. Enhanced Online Visibility: High search engine rankings foster improved brand visibility, grabbing the attention of potential customers exploring the web for products or services like yours.

2. Higher Organic Traffic: By appearing in top search results, your website receives more organic traffic from interested users, increasing the potential for lead generation and conversion.

3. Cost-Effective Marketing: Compared to paid advertising channels, a well-executed SEO strategy offers long-lasting results at a lower expense, driving sustainable growth without draining your marketing budget.

4. Competitive Advantage: Effective SEO tactics can help you stay ahead of competitors in the digital race, as customers searching for your offerings are more likely to choose a brand appearing at the top of search results.

Unlock Your Business’s Digital Potential with Killerspots Agency’s SEO Services

At Killerspots Agency, we appreciate the significance of SEO in today’s digital landscape and proudly offer a range of comprehensive services aimed at unlocking the full digital potential of your business. Leveraging our extensive experience and innovative techniques, our SEO services span various key areas, including the following:

1. Keyword Research and Analysis: Thorough keyword research helps identify the most relevant terms and phrases your target audience is using, ensuring that your website’s content is tailored to cater to their queries.

2. On-Page Optimization: On-page optimization encompasses optimizing website elements like URL structure, meta tags, headings, images, and internal linking to make your site more search engine-friendly.

3. Content Creation and Optimization: Killerspots Agency helps businesses develop compelling, keyword-focused content that engages readers, aligns with search engine algorithms, and reinforces your brand message.

4. Off-Page Optimization: Off-page SEO involves building a strong backlink profile, improving your website’s credibility, and earning higher search engine rankings. Our innovative tactics include strategic link-building, citations, and influencer outreach.

Experience the Killerspots Agency Difference: Our Edge in SEO

When it comes to SEO services, Killerspots Agency stands out from the competition with several distinguishing attributes making us the go-to choice for clients worldwide:

1. Proven Track Record: Our long-standing history of successfully serving diverse clients since 1999 speaks volumes about our mastery of SEO tactics and our ability to deliver measurable results.

2. Adaptive Strategies: Our team stays up-to-date with the latest SEO trends and algorithm updates, ensuring that our strategies remain effective and agile in a constantly changing digital landscape.

3. Holistic Approach: Recognizing that effective SEO requires a multifaceted approach, we integrate on-page and off-page optimization, content creation, and technical improvements to provide comprehensive, well-rounded SEO solutions.

4. Transparent Reporting: Killerspots Agency believes in complete transparency; our comprehensive progress reports help clients track the performance of their SEO campaigns, ensuring full visibility and accountability.

Maximizing Your SEO Campaign’s Success: Best Practices

To optimize the success of your SEO initiatives and achieve lasting results, consider the following best practices:

1. Focus on User Experience: Search engines prioritize websites that deliver a seamless user experience. Work on factors like site speed, mobile-friendliness, and navigation to ensure visitors have a pleasant time exploring your site.

2. Create High-Quality Content: A key component to securing high search engine rankings is providing valuable, engaging content for users. Consistently produce informative, well-written content that aligns with user intent to foster trust and credibility.

3. Measure and Monitor: Analyze your site’s performance using tools like Google Analytics, and keep track of metrics like organic traffic, bounce rate, and conversions to adjust and refine your SEO tactics accordingly.

4. Think Long-Term: SEO is not an overnight process; it requires patience, consistency, and a commitment to continuous improvement. Employ sustainable techniques that align with search engine guidelines to enjoy lasting benefits.


Investing in professional SEO services from Killerspots Agency can help your business enhance its digital presence, drive consistent organic traffic, and achieve sustainable growth. Join forces with our experienced team to implement strategic, results-driven SEO solutions tailored to your unique brand and target audience. 

Maximize your business potential with tailored SEO strategies that drive online success. Contact Killerspots Agency for expert digital marketing services online or call 513-270-2500.

Improve Your Website’s Performance and User Experience with Killerspots Agency’s Skilled SEO Services


In today’s competitive digital marketplace, a strong online presence and website visibility are vital for businesses seeking to thrive and grow. A crucial aspect of achieving online success is investing in Search Engine Optimization (SEO), which entails using strategic techniques and practices to optimize your website’s visibility in search engine results, thereby driving more organic traffic and improving the user experience. As a full-service digital marketing agency with extensive experience in providing exceptional SEO solutions, Killerspots Agency is committed to helping your business excel at every stage of the digital journey and drive meaningful results that align with your unique brand objectives.

Since 1999, Killerspots Agency has been a pioneer in the digital marketing sphere, providing a comprehensive suite of services to clients across diverse industries worldwide. With a strong focus on delivering customized, data-driven strategies, our expert team of SEO professionals combines creativity, analytical insights, and best-in-class techniques to enhance your website’s performance, improve search engine rankings, and amplify your online reach.

Why SEO Matters in the Competitive Digital Landscape

In today’s rapidly-evolving digital landscape, businesses must prioritize their online presence to stay ahead of the curve and connect with prospective customers searching for their products or services. Search Engine Optimization (SEO) plays an instrumental role in shaping your brand’s online success by improving your website’s visibility in search engine results, thereby driving organic traffic, generating qualified leads, and enhancing the user experience, all contributing to increased conversion rates and business growth. The following are a few undeniable reasons businesses should invest in SEO:

1. Increase Organic Traffic: SEO techniques improve your website’s visibility in search engine results, driving higher organic traffic and expanding your audience reach.

2. Boost Credibility and Trust: A website that ranks high in search engine results is often perceived as more credible and trustworthy in the eyes of prospective customers, strengthening your brand reputation.

3. Improve User Experience: SEO encompasses best practices to enhance the website’s user experience, encouraging visitors to spend more time on your site and engage with your content.

4. Generate Qualified Leads: A well-optimized website attracts relevant, high-intent traffic, increasing the likelihood of generating qualified leads and driving conversions.

Customized, Data-Driven SEO Solutions Offered by Killerspots Agency

At Killerspots Agency, our expert team employs a comprehensive, customized approach to SEO, ensuring that your website reaches its full potential in attracting, engaging, and converting visitors. Our suite of innovative SEO services includes:

1. Keyword Research & Analysis: We perform in-depth keyword research and analysis to identify and target the most relevant, high-traffic keywords that align with your brand’s goals and objectives.

2. On-Page Optimization: Our team optimizes all on-page elements, including title tags, meta descriptions, header tags, internal links, and keyword-rich content, ensuring your website meets search engine ranking criteria and provides a seamless user experience.

3. Off-Page Optimization: We implement strategic off-page SEO techniques such as backlink building, social media integration, and guest blogging to improve your website’s credibility and authority in the eyes of search engines.

4. Technical SEO: Our skilled team addresses technical aspects such as site architecture, mobile compatibility, and site speed to ensure optimal crawlability, indexability, and overall performance.

5. Local SEO: We deploy local SEO strategies to target specific geographic markets, improving your brand’s visibility, and attracting more customers in your targeted location.

Expert Tips for a Robust, Effective SEO Strategy

To maximize the effectiveness of your SEO efforts, consider the following expert tips:

1. Prioritize User Experience: Create a responsive, easy-to-navigate website with an aesthetically pleasing design that encourages user engagement and fosters a positive user experience, leading to higher conversions.

2. Publish High-Quality, Engaging Content: Regularly publish relevant and valuable content that resonates with your target audience and addresses their needs and concerns, effectively positioning your brand as a thought leader.

3. Optimize for Mobile: Optimize your website for mobile devices, ensuring that your site delivers a seamless user experience regardless of the device being used.

4. Monitor Analytics and Adjust Accordingly: Continuously track your website’s performance using analytics tools, allowing you to gain valuable insights, identify areas for improvement, and adjust your SEO strategy accordingly.

5. Stay Current with SEO Best Practices: The world of SEO is constantly evolving, and businesses must stay informed of the latest best practices, trends, and algorithm updates in order to maintain their competitive position.


Elevate your online presence and strengthen your competitive position in the digital landscape with the help of Killerspots Agency’s skilled SEO services. Our team of experts combines creativity, analytical insights, and cutting-edge SEO techniques to enhance your website’s performance, improve search engine rankings, and amplify your online reach. By partnering with Killerspots Agency, you can be confident that our innovative, results-driven approach to SEO will accelerate your business growth and secure your position as an industry leader. To propel your business to new heights of online success, reach out to our team at 513-270-2500 or visit our website.

The Importance of Consistently Updating Your On-Page SEO

On-Page SEO

Search engine optimization (SEO) is an essential aspect of digital marketing to increase visibility and drive website traffic. On-page SEO, in particular, refers to optimizing individual web pages to rank higher in search engine results pages (SERPs). However, many website owners need to figure out how often to update their on-page SEO. This article will explore why regularly updating on-page SEO is crucial for your website’s success.

The Benefits of Regularly Updating On-Page SEO

1. Improved Search Engine Rankings

Regularly updating on-page SEO can boost your website’s search engine rankings and increase visibility. As search engines continually update their algorithms, staying current with on-page optimization can help ensure your website remains relevant and optimized for the latest ranking factors.

2. Increased Web Traffic

A well-optimized website can attract more visitors and increase engagement. By regularly updating on-page SEO, website owners can ensure that their website provides the best user experience possible, which can lead to more traffic and better engagement.

3. Better User Experience

On-page optimization is not just about improving search engine rankings but also about creating a better user experience. By optimizing website navigation, page speed, and content, website owners can improve the overall experience of their website visitors.

4. Competitive Advantage

In a highly competitive online environment, regularly updating on-page SEO can give website owners a competitive advantage. By staying current with the latest search engine ranking factors and optimizing their website accordingly, website owners can attract more traffic and customers and stay ahead of their competitors.

5. Cost-Effective Marketing

On-page SEO is a cost-effective marketing strategy that can generate long-term results. Unlike paid advertising campaigns that require ongoing investment, on-page SEO updates can provide long-lasting benefits and improve a website’s online presence over time.

How Often Should You Update On-Page SEO?

The frequency with which website owners should update their on-page SEO can vary depending on several factors. Firstly, the type of website can affect how often on-page SEO should be updated. For example, an e-commerce website that frequently adds new products may need to update its on-page SEO more often than a blog that publishes new content once a week.

Secondly, competition in the website’s niche can also affect how often on-page SEO should be updated. In a highly competitive niche, website owners may need to update their on-page SEO more frequently to stay ahead of their competitors.

Finally, the website owner’s goals and objectives can affect how often on-page SEO should be updated. For example, if a website owner wants to increase traffic to their website, they may need to update their on-page SEO more frequently than a website owner who is satisfied with their current level of traffic.

Key to Digital Marketing Success

Regularly updating on-page SEO is essential for website owners who want to improve their website’s ranking in search engine results pages, provide a better user experience, and stay ahead of their competitors. The frequency with which on-page SEO should be updated can vary depending on several factors, including the type of website, the level of competition, and the website owner’s goals and objectives. By following best practices such as conducting regular keyword research, updating meta tags, and monitoring analytics data, website owners can ensure that their on-page SEO is always optimized for success.

Looking for expert digital marketing services to take your business to the next level? Contact us today at (513) 270-2500 to learn more about how we can help you grow your online presence and drive more traffic to your website. Don’t wait – take the first step toward success!

Protect Your Website: 3 SEO Red Flags to Keep in Mind


Search engine optimization (SEO) is so important to the success of a website in today’s digital world that it can’t be said enough. It is key to increasing exposure, traffic, and search engine rankings.

Some methods of operation may unintentionally harm the functionality and reputation of your website. In this case, you must exercise caution because not all SEO strategies produce the same results. 

This article will discuss three SEO red flags you should consider to protect your website.

1. Keyword Stuffing

Keywords are an essential part of SEO. They help search engines understand what your website is about and match it with relevant search queries. However, using too many keywords in your content can harm your website’s performance. This practice is known as keyword stuffing.

Keyword stuffing involves overusing keywords in an attempt to manipulate search engine rankings. It can take many forms, such as repeating the same keyword multiple times in a sentence or using irrelevant keywords to attract traffic. This can result in penalties from search engines, which can harm your website’s rankings and reputation.

To avoid keyword stuffing, focus on creating high-quality content that provides value to your audience. Use keywords naturally and strategically throughout your content, but do just what is necessary.

2. Duplicate Content

Duplicate content refers to content that appears on multiple pages of a website or across different websites. It can occur unintentionally or deliberately. But either way, it can harm your website’s SEO performance.

Search engines work hard to give their consumers the greatest outcomes. Search engines might need clarification on duplicate material, making it challenging to decide which page is the most pertinent to a search query. Your website may need lower ranks or even fines due to this.

To avoid duplicate content issues, ensure each website page has unique content. Avoid copying content from other websites or using the same content across multiple website pages. Use canonical tags to indicate the preferred version of a page if you have similar content on various pages.

3. Low-Quality Backlinks

Backlinks are links pointing to your website from other websites. They are a crucial component of SEO and can raise the ranks and visibility of your website. But not every backlink is made equal. 

Low-quality backlinks can harm the SEO performance and reputation of your website. This comes from websites with little relevance to your content or industry. They may also come from websites that have a poor reputation or engage in spammy practices.

To avoid low-quality backlinks, focus on building high-quality backlinks from relevant and authoritative websites. Use link-building strategies such as guest blogging, broken link building, and influencer outreach to build high-quality backlinks. Monitor your backlink profile regularly and disavow any low-quality backlinks that may harm your website’s performance.


Prioritizing SEO is crucial for the success of any website. However, adhering to best practices to safeguard your website’s performance and reputation is equally important. By implementing effective strategies and following industry guidelines, you can significantly enhance your website’s SEO performance and attract more traffic.

Need a digital marketing agency to boost your business? Look no further than Killerspots, the best agency marketing digital US. With services ranging from social media to TV and video production, we have the tools to help your business succeed. Call us today at 800-639-9728 to start seeing the passion and ROI your business demands.

Why You Should Regularly Evaluate Your Off-Page SEO Tactics

Off-Page SEO

Off-page SEO tactics are a crucial part of any successful search engine optimization strategy. These tactics involve optimizing elements outside of your website, such as backlinks, social media, and other external factors that can influence your website’s search ranking. 

While it’s essential to have a solid off-page SEO strategy, it’s equally important to evaluate and adjust your tactics regularly. 

This article explores why you should regularly evaluate your off-page SEO tactics and how to do it effectively.

Why Evaluate Your Off-Page Seo Tactics

Evaluating your off-page SEO tactics regularly can help you achieve several benefits, including the following:

1. Improved Ranking and Visibility in SERPs

Search engines like Google and Bing continuously update their algorithms to improve the user experience. As a result, the ranking factors that influence your website’s spot in search engine results pages (SERPs) can change over time. 

By regularly evaluating your off-page SEO tactics, you can ensure that you’re following the latest best practices and ranking factors, which can help you improve your website’s visibility and ranking in SERPs.

2. Better User Engagement and Conversion Rates

Off-page SEO tactics can also impact user engagement and conversion rates. For example, if you’re using social media to promote your website, you may be able to attract a larger audience and encourage more visitors to engage with your content. 

Similarly, if you’re building high-quality backlinks, you may be able to improve your website’s authority and credibility, which can encourage visitors to trust your brand and take action on your website.

3. Increased Traffic and Revenue

Evaluating your off-page SEO tactics can help you increase traffic and revenue. You may increase website traffic, user engagement, and conversion rates by refining your strategies for optimum effect. 

Your company may see growth and higher revenue as a result of this.

How to Evaluate Your Off-Page Seo Tactics

Evaluating your off-page SEO tactics can seem overwhelming, but it doesn’t have to be. Here are some steps to help you evaluate your tactics effectively:

1. Review Your Current Off-Page SEO Tactics

The first step in evaluating your off-page SEO tactics is to review your current strategy. Take a look at the tactics you’re currently using, such as social media, backlinks, and guest blogging. 

Evaluate how effective each tactic has been in achieving your goals, such as improving ranking, increasing traffic, or driving conversions. Identify any tactics that are not performing well or need improvement.

2. Research New Trends and Best Practices

Once you’ve reviewed your current tactics, it’s time to research new trends and best practices in off-page SEO. Keep up-to-date with the latest developments in the industry by reading blogs, attending webinars, and following industry experts on social media. 

Identify new tactics that may be effective for your business, such as influencer marketing, video marketing, or local SEO.

3. Analyze Your Competitors’ Tactics

You can also learn a lot about effective off-page SEO strategies from your competition. 

Analyze your top competitors’ websites to see what tactics they’re using, such as social media, backlinks, or content marketing. Identify any tactics that you’re not currently using or could improve upon.

4. Set New Goals and Adjust Your Strategy

Based on your research and analysis, set new goals for your off-page SEO strategy and adjust your tactics accordingly. For example, if you’ve identified a new trend in influencer marketing, you may want to set a goal to collaborate with influencers in your industry. 

Similarly, if you’ve identified a weakness in your backlink strategy, you may want to adjust your tactics to focus on building high-quality links from authoritative websites.

5. Monitor and Track Your Results

Monitor and track your results regularly to evaluate the effectiveness of your off-page SEO tactics. 

Utilize tools like Google Analytics, SEMrush, or Ahrefs to track your website’s ranking, traffic, and engagement metrics. Adjust your tactics as needed to improve your results and achieve your goals.


Off-page SEO tactics are essential for improving your website’s ranking, visibility, and user engagement. However, it’s equally important to evaluate and adjust your tactics regularly to ensure that you’re following the latest best practices and achieving your goals. 

Elevate your business with the best digital marketing agency in the U.S.—KillerSpots Inc. Our team offers services like radio production, jingle production, TV and video production, social media management, studio rentals, and SEO. Contact us today to get started!

8 Alarming Signs That Your Business Needs Expert SEO Solutions


SEO involves enhancing a website’s visibility and ranking on search engine results pages. It’s an essential aspect of digital marketing and can help businesses increase their online visibility, attract more traffic, and generate leads and sales. However, SEO is not a one-time task or a set-and-forget strategy. It requires ongoing efforts, constant monitoring, and timely adjustments to keep up with the changing search algorithms and user behavior. If you’re struggling to improve your website’s SEO or have noticed a decline in your search rankings and organic traffic, it may be time to seek professional SEO help. In this article, we’ll discuss the top eight signs that indicate you need expert SEO assistance.

1. Your Website Has Technical Issues

Technical SEO refers to optimizing a website’s technical aspects, such as site speed, mobile-friendliness, indexability, and security. These factors can affect how search engines crawl and index your site and how users interact. If your website has technical issues, such as slow loading times, broken links, duplicate content, or non-responsive design, it can hurt your SEO performance and user experience. A professional SEO agency can conduct a technical audit of your website, identify the issues, and provide recommendations and solutions.

2. Your Website Has Poor Content Quality

Content is king in SEO. High-quality, relevant, and engaging content can attract and retain visitors, establish your authority and credibility, and improve your search rankings and visibility. However, if your website has poor content quality, such as thin content, keyword stuffing, or duplicate content, it can lead to penalties, lower rankings, and reduced traffic.

3. Your Website Has Low Domain Authority

Domain authority (DA) is a metric that predicts how well a website will rank in search results based on its backlink profile, content quality, and other factors. Competing with other sites and ranking higher in search results can be challenging if your website has a low DA.

4. Your Website Has Low Page Speed

Page loading speed is a vital aspect of SEO and user experience. Sluggish load times can increase bounce rates, reduce engagement, and lower search engine rankings.

5. Your Website Has Low Click-through Rates (CTR)

Click-through rate (CTR) is the percentage of users who click on your website’s link in search results. Low CTR can indicate that your website’s meta titles and descriptions are not compelling enough or that your website’s content is not meeting user intent.

6. Your Website Has Low Conversion Rates

CTR, or click-through rate, refers to the proportion of individuals who click on your website’s link when it appears in search results. Low conversion rates indicate your website’s design, layout, messaging, or user experience are not optimized for conversions.

7. Your Website Has Been Penalized by Search Engines

Search engines can penalize websites that use black hat or spammy SEO tactics, such as buying links, cloaking, or keyword stuffing. Penalties can result in lower rankings, reduced traffic, and even deindexation from search results. If your website has been penalized, it’s crucial to identify the cause of the penalty and take corrective actions to remedy the situation.

8. Your Competitors Are Outranking You

Finally, if your competitors are outranking you in search results, it’s a clear sign that you must step up your SEO game. Competitor analysis can help you identify your competitors’ strengths and weaknesses and the opportunities and threats in your industry.


SEO is complex and dynamic; getting overwhelmed or stuck in your SEO efforts is easy. If you’re experiencing any of the above signs, it’s time to seek professional SEO help. A professional SEO agency can help you overcome challenges, improve your SEO performance, and achieve your business goals.

Discover the power of impactful branding in advertising with KillerSpots Inc. Our team of experts will help you create an unforgettable brand experience for your customers. Contact us today, and let’s make your brand shine!

SEO Benefits of Adopting a Responsive Web Design

woman using a smartphone

In today’s digital age, creating a website that is optimized for search engines is essential to ensure online success. Search engine optimization (SEO) involves various techniques and strategies to improve a website’s visibility and ranking on search engine results pages (SERPs). One such technique is to have a responsive website design. Let’s discuss the benefits of responsive website design for SEO.

What Is Responsive Website Design

Responsive website design is an approach to web design that allows a website to adapt to different screen sizes and devices. It ensures that the website’s layout, content, and images are optimized for the device being used, whether it’s a desktop computer, laptop, tablet, or smartphone. A responsive website design eliminates the need to create multiple website versions for different devices, making it more cost-effective and efficient.

Improved User Experience

A responsive website design enhances the overall user experience, which is essential for effective search engine optimization. If a website is difficult to navigate or doesn’t load quickly, users are likely to leave the site and search for another one. A website that is optimized for different devices and screen sizes ensures that users can access the content they need quickly and easily, regardless of the device they are using. This improves the user experience, making it more likely for them to remain on the website and interact with the material.

Faster Page Load Speed

The loading speed of a webpage plays a crucial role in SEO. By having a responsive website design, the loading time of a webpage can be enhanced, which is vital for both user experience and search engine rankings.

A website that loads rapidly can rank higher in search engine results pages compared to a slow-loading site. Furthermore, Google has stated that the speed at which a page load is a factor in its ranking algorithm, meaning a quick-loading website can positively influence SEO.

Lower Bounce Rate

A bounce rate is the percentage of users who exit a website after only viewing a single page. If you have a high bounce rate, it indicates that users are not finding the content they need or they have a poor user experience. A responsive website design can help lower the bounce rate by providing users with a better user experience and faster page load speed. When users can easily navigate a website and access the content they need, they are more likely to stay on the site and explore other pages.

Mobile-Friendly Design

In recent years, mobile devices have become the primary device for accessing the internet. As a result, having a mobile-friendly website is crucial for SEO. A responsive website design guarantees that a website is tailored for mobile devices, offering an enhanced user experience on smartphones and tablets. Google has also indicated that having a mobile-friendly website is a ranking factor in its algorithm, so having a responsive website design can have a positive impact on SEO.

Improved Social Sharing

Social media sharing is another important factor in SEO. A responsive website design can improve social sharing by making it easier for users to share content on social media platforms. When users share content from a website on social media, it can increase the website’s visibility and drive more traffic to the site. A responsive website design ensures that social sharing buttons are easy to find and use, making it more likely that they will share the content on social media.

Lower Duplicate Content

Duplicate content is content that appears on more than one page of a website or on multiple websites. Duplicate content can negatively impact SEO, as it can confuse search engines and dilute the authority of a website. A responsive website design can help lower duplicate content by eliminating the need to create multiple versions of a website for different devices. When a website has a single URL for all devices, there is no risk of creating duplicate content.


A responsive website design offers numerous benefits for SEO. It provides a better user experience, faster page load speed, lower bounce rate, mobile-friendly design, improved social sharing, and lower duplicate content. By implementing a responsive website design, website owners can improve their search engine rankings and attract more traffic to their sites. With the increasing use of mobile devices for accessing the internet, having a mobile-friendly website is essential for online success.

Looking to take your business to the next level? Look no further than KillerSpots Inc. Our full-service digital advertising agency and production house has been helping clients worldwide since 1999. Call us today to learn how we can help you achieve your business goals with our exceptional services.

6 Steps for the Best Small Business Web Design

Small Business Web Design

Is your small business online? You may already be aware of the importance of social media for your business, but is your website optimized for maximum lead conversion? And do you know the best small business web design and user experience (UX) strategies to make your site beautiful and user-friendly?

In 2022, design is king for your website. In fact, a survey found that 50% of consumers believe that website design is important to a company’s brand. But user interface (UI) or UX is also incredibly important. UX/UI involves how users interact with your website, and how easy or difficult it is to navigate. In the same survey referenced above, 42% of users reported that they would leave a website because of poor functionality.

So, for the best possible client experience, you want your small business website to be responsive, elegant, and easy to navigate. But how do you go about this? Where do you start with small business web design?

Designing a small business website is a time-intensive endeavor, and there are many factors that affect web design or UX choices. However, there are some general rules of thumb to keep in mind. Keep reading for our top small business web design strategies to improve your small business website.

Step One: Set Up Your Site

You may already have a website for your small business, but if you don’t, you’ll need to start from the ground up. First, choose a Content Management System, or CMS, to develop your site. There are many CMS on the market to choose from, but the easiest are platforms that have a simple front-end design experience. Font-end design experiences, included in CMS like WordPress and Squarespace, allow you to visually design your website without needing extensive coding knowledge.

After you’ve chosen your CMS, you will need to choose a host and domain for your site. A web host is where your website files are stored, and many hosting platforms will cater to a particular CMS. For example, Bluehost markets itself as a WordPress hosting site. WordPress itself also offers hosting services with WP engine.

A domain is the web address that a user types in to find your website. Domain names should be simple, short, and relate to your business. If possible, use a keyword in your domain name that would be searched to find your business. For example, if your name is Hannah and you own a shoe store, you could register the domain “”. Robert with a consulting firm could register a domain like “”.

Step Two: Choose Your Site’s Purpose

Next, you need to know the purpose of your small business website. Will you be selling products online? Or is your site geared toward generating leads for a service you provide? Do you own a restaurant and your patrons are looking for your menu? Or are you a content creator, and you want to display your work for future clients? The purpose of your website will largely determine the layout and types of pages, as well as the overall branding and design. We’ll go more into detail in the section about pages.

Step Three: Decide on Design and Layout

Now that you have your CMS, domain, hosting, and the purpose of your small business website, it’s time to start designing. You can design your website using a template or create your own from scratch. Either way, first you will need to choose the overall look and feel of your website. What colors and typefaces are you using? Are you using images as design elements, or sticking to a more text-based design? Whatever you choose, keep it simple and stick to a defined color palette, typeface, and header style on every page. The more consistent your design, the more visually appealing your site is to your visitors.

Next, choose a layout for your information. How is your content organized? Most users will expect these common elements, so make sure you include them in your layout:

  • A header with a navigation bar.
  • Your logo or business name.
  • Contact information that is easily accessible.
  • Footer navigation.
  • Social media links.

Many websites now have a one-page, scrolling design, where the tabbed pages in your navigation bar transition from one to the next simply by scrolling. This layout is popular due to the increased prevalence of mobile internet traffic, where scrolling rather than clicking is the preferred method of consuming content. Choose the design that’s best for your small business website and your customer experience.

Step Four: Choose Your Pages and Create Content

With a design and layout in mind, it’s time to create your pages and fill them with content. Depending on the kind of small business you’re operating, you will want to emphasize different pages further up in your hierarchy. Restaurants will want their menu page front and center, while companies that provide services will need to list and describe those services first. Your pages will vary, but make sure you at very least include the following:

  • About Page
  • Services Page or Pages
  • Contact Page
  • Privacy Policy Page (A Legal Requirement)
  • Terms and Conditions Page (Also Required)

Next, you’ll need to fill your pages with content. Make sure to have enough information on each page, but not too much to prevent visual clutter. Present information in an easy-to-read format, such as lists or bullet points, with clearly defined headers so visitors can find what they’re looking for more easily. Most web users skim read to find what they want to know, so utilizing headers is a great way to make sure your important content isn’t lost in excess fluff.

Step Five: Optimize for SEO

Once you create your content and organize your site layout, you will need to optimize your small business website for Search Engine Optimization (SEO). Ensure that your small business website follows SEO best practices, including organic use of keywords, appropriate alt text for images, and updating meta descriptions within your search engine optimization tools. These SEO strategies will ensure your site ranks positively within search engines, increasing the chances of your target audience finding your website. You can check out this guide for some SEO best practices you can use to increase your small business website’s search engine rank.

Step Six: Optimize for Mobile Devices

To build off of the last point, SEO and mobile optimization go hand in hand, as Google has recently switched to mobile-first indexing. Users also respond more positively to sites that are optimized for mobile. So, making sure your website is fully optimized for all devices is key to gaining and retaining lead conversions.

Approximately 55% of all web traffic comes from mobile devices, and 93% of users surveyed report that they would leave a website if it wasn’t optimized for their device. Utilize the responsive design settings in your CMS to design for desktop, tablet, and mobile devices, so your small business website works smoothly and looks sleek across all devices. Images and text elements should be resized to fit the screen, and navigation menus should be compressed into a hamburger menu, so the navigation is mobile-friendly.

Get a Killer Small Business Web Design from Killerspots

Are you not sure where to start designing your small business website? Killerspots’ web design team creates beautiful, responsive websites for our clients, no matter what industry they’re in. Learn more about our web design services and get in touch with us to get started today.

10 Tips on Creating an SEO Strategy for Small Businesses

creating an SEO strategy

In 2021, when creating an SEO strategy, businesses shouldn’t focus only on targeting certain keywords. SEO and content creation are about more than targeting keywords.

As algorithms mature, it’s important that content does as well. So, how can business owners take advantage of changing search engines? How can they be sure they’re doing it properly?

Read on for 10 of the best tips for creating an SEO strategy for small businesses.

1. Identify a Target Audience

The first thing any business should zone in on is its target audience. Creating a target persona is crucial because it’s who the content is going to be geared towards. If a product or brand is meant for 18 to 24-year-old females, but the brand’s content is geared towards men in their 30s, that’s not going to get anybody very far.

When creating a target audience or persona, it’s important to be as specific as possible. Here are a few base questions to answer:

  • How old is the target audience?
  • What do they look like?
  • What are their interests? Hobbies?
  • Are they in college? 
  • Do they work full-time?
  • Do they have kids?
  • Are they pet owners?
  • Are they homeowners?
  • What is their annual income?
  • Where do they live?

While there are other ways to begin identifying your target audience, these questions provide a great place to start. Knowing their income, age, and whether or not they rent or own a home is important for knowing what kind of content they’d be interested in.

Nailing down a few other basics is also a great way to begin identifying topics to base content from, and provides a great basis to begin keyword research with.

2. Identify Easily Ranking Keywords

While knowing the popular keywords a business can rank for is great, that’s also a great way to ensure they don’t ever end up on the first page of any search engine. Identifying keywords that fit within those popular keywords, however, is a win.

So, while “dog treats” might not be an easy keyword to rank for, “dog treats near me” might be. It’s also great to get into specifics when conducting keyword research as well.

If a business sells gluten-free, grain-free, or even organic dog treats, those are also potential keywords they could rank for. Exploring pages like Google Trends is a great place to get started.

3. Determine Goals

The next step is for the business to determine its goals. Is national or global SEO the goal here? Or is targeting local SEO going to be better in the long run?

While that answer might depend upon each business’s industry (a locally-owned grocery store in New York might not want to target an audience in LA), it’s still worth taking into consideration for an effective digital marketing strategy.

Wanting to boost search rankings is an obvious one here, but there are other things to take into consideration as well, like understanding how SEO can affect a business’s sales and overall revenue. If things are done well, then sales are going to go up. 

If things are done poorly, then it’s almost guaranteed that nothing is going to go up. In fact, things can actually go south if special care isn’t taken to create high-quality content that draws people in.

If businesses find themselves struggling to create a list of goals, then it’s best to keep it simple: create good content that has something to offer the reader, promote the brand, and keep audience members coming back for more.

Often, repeat customers are valuable than new ones.

4. Conduct Market Research

Once a business has determined its target audience and goals, it’s time to research similar businesses in the marketplace. Market research can be as simple as looking at the first page of Google to determine what the competition may hold.

Identifying how competitors work and what they do well is a great place to begin building a marketing strategy. While business owners don’t simply want to blend in with their niche, they do want to make sure they’re following marketing trends.

Researching competition can help businesses identify not only what they would like to replicate in their own way, but also what they can do differently, and even improve upon.

After gathering that information, it’s time to move into identifying what their target audience’s pain points might be.

5. Identify Pain Points

From there, business owners can begin to look at their target audience’s pain points. No business can fill all the gaps, and there are bound to be places that competitors are lacking.

These pain points are often pointed out by customers in reviews — especially the bad ones.

By going through content, website designs, customer reviews, and even conducting potential customer interviews, a solid content strategy can be built. This content strategy should incorporate not only what others do well, but also make up for what they don’t do well.

6. Fix the Problem

After that, it’s up to business owners to address their customers’ pain points and work to fix them.

This may take some trial and error, but it’s not too complicated to address. Start with creating content that addresses your initial goals and fills any gaps you believe are in the market. From there, interact with your customers and followers on social media.

Ask for their opinions and whether or not they would change anything you’re currently doing. It’s surprising how direct people can be when they’re asked for their opinion on a subject. Being open to honest feedback is also going to make the entire process easier.

7. Create Quality Content

The key here is to create content that not only targets specific keywords but also presents value to your target audience.

This means answering specific questions, providing insight into specific situations, and even educating them on things they could do better. Creating numbered lists is always attention-grabbing, but so are how-to articles.

A big thing to not do is keyword stuff. It isn’t going to help any site’s rankings. In fact, it’s simply going to hinder rankings and made readers want to click off content.

Search engine algorithms actually have ways of spotting keyword-stuffed articles, and it usually results in lowering a website’s overall ranking, or just removing it from the search engine altogether.

People — and bots — appreciate authenticity. Keep things simple and real!

8. Use Keywords in Page URLs

Now that you’ve worked so hard to create quality content, it shouldn’t go to waste with awkward, long webpage URLs. These too can be optimized for SEO, and definitely should be.

In fact, this is where keyword research comes in the handiest

Having simple, easy-to-comprehend page URLs is not only going to make content more clickable, but it’s also going to increase a brand’s overall search engine rankings.

9. Improve User Experience

Besides content, user experience (UX) is the best way to boost a business’s SEO rankings.

In recent years, Google has evolved its algorithm to begin placing websites with great UX at the top of its rankings. Though content is still important and plays a larger role, placing emphasis on UX is a great move for any SEO strategy.

Creating an intuitive website that’s easy to navigate is not only to drive to SEO rankings, but it also has the potential to boost conversion rates.

10. Hire an Expert

While SEO is a fairly common sense affair, hiring an expert is a great way to make sure it gets done right. Instead of spending hours conducting research and implementing SEO into a business website, business owners can set aside a portion of their budget to allow an expert to get it done for them.

This is an especially great idea if a business’s website already exists. Having someone go through and optimize SEO instead of doing it alone can save business owners a lot of time and money in the long run. (Their focus can be placed elsewhere!)

Remember These Tips For Creating an SEO Strategy

When creating an SEO strategy, putting any of these tips to use can make a website flourish. Not only is taking SEO into consideration from the beginning an important step to take, but it’s also the most crucial.

Having an excellent SEO strategy is going to boost a company’s search engine ranking. This can take any website from simply existing to the internet to thriving in the e-commerce world.

If you don’t know where to begin, contacting the award-winning specialists at Killer Spots is a great place to start.

Contact them today to begin your journey.

A Guide to Proper SEO Management

SEO management

How often have you visited a website that you found on the second page of Google’s search results? More to the point, how often have you clicked on a page that didn’t even make the top five results? The answer to both these questions is that you probably rarely do. That’s because 32.5% of all Google users just visit the first page offered. Why? Because Google is good at getting it right when it comes to giving their users what they’re looking for. This is where proper SEO management comes in.

To get your website to appear at the top of the search results, you need to use search engine optimization (SEO) to drive users your way.

In this article, we’ll discuss SEO task management and how it can get your site up there in the top spot in the rankings.

What Is SEO Management?

When Google and other search engines such as Bing come to rank your website against other sites, there is a lot that they need to look at. With over 1.7 billion websites out there on the world wide web, working out the order to display them for any given search is no mean feat.

The likes of Google use powerful algorithms that use a number of factors to decide on the order that they are presented. This is where SEO comes in.

SEO is the practice of making your website and content search engine friendly. SEO takes these ranking factors and ensures that your website is performing its best in these areas.

There are several key areas involved in SEO. These include:

  • On-page SEO – This relates directly to the content on your site
  • Off-page SEO – This relates to the measures you take outside of your site to drive traffic
  • Local SEO – These are practices used for driving business websites within your local area
  • Technical SEO – These are the technical aspects of your website and how they can be tweaked to improve your ranking

Let’s take a look at each of these areas in more depth.

On-Page SEO – Content is Everything

The number one reason that people visit your site is because of what is displayed there. Whether your site is there to inform your visitors, or whether you’ve got a product to sell, content is everything.

The effort that you put into creating great content will ultimately lead you to get more visitors. Search engines understand that they need to send their users to the best content possible, so they look for certain factors within the content.

Use Keywords Naturally

Relevance is essential. This is why you need to use relevant keywords within your content. These should be naturally placed and not stuffed. If your content is too keyword heavy, it can make it difficult for visitors to read.

Google knows this, and if you’re stuffing keywords in, then you are very likely to get penalized in the rankings.

Don’t be tempted to try and create your content in a way that the search engines alone will be able to read it. Forcing extra keywords will ultimately cost you in terms of visitors.

Write Longer Informative Content

When Google sends someone to a website, it believes that that site will provide the most relevant information on the specific search topic. This can often mean that users get sent to a site that has lots of content.

Longer articles are able to cover more ground, and if you can create posts on your site that exceed 1,000 words, this will help drive traffic.

What is Off-Page SEO?

Off-page SEO refers to the work that you carry out to drive traffic to your website through external means. This includes link building.

Build Backlinks

You should include internal backlinks in your content. This means that your content should link back to other relevant areas of your website.

Make sure that the links that you use a high-quality. They need to add value and make it easy for your visitors to navigate around your site.

In addition to these internal links, you should also include external links to websites with content that will complement the content you have created. Again, make sure the links are relevant, high-quality, and add value.

When you create content for your site, you’ll want other sites to link back to you. This will tell Google that you’re an authority on the subject. Ideally, these links will come from reputable websites.

Build a relationship with bloggers and influencers. are many sites that will either feature your website or will allow you to create a guest post in which you can include quality backlinks to your site.

Write Meta Descriptions

A meta description is information about your content that shows in the search engine results. Every page should have its own meta description as this will enhance the user experience and let them know that their clicking on the right link for their search query.

Because this is the first thing that many people will see, it needs to be well-written.

Encourage Social Sharing

Although there is no proven link between search rankings and sharing on social media, you should make sure you’re leveraging social sharing on your website.

Sharing all of your content across a range of social media will help to build the reputation of your site and drive traffic.

Include some social sharing buttons on your site and do what you can to get your visitors to share your content.

What is Technical SEO?

It may sound daunting to refer to something as technical SEO, but it shouldn’t be anything to be scared of. Many of the improvements that you can make are quite simple.

Speed Up Your Website

Google understands that when people make searches, that they want their results quickly. For this reason, they always ensure their search results are returned almost instantly. Not bad considering how many sites they’re ranking.

Google also knows that users want to head to a site that works, and that is fast. For this reason, Google will favor sites that load quickly. If your website takes longer than three seconds to load, then you’re at risk of losing your visitors to another site.

For this reason, page load speed is an essential element of SEO and something you need to give serious consideration to.

Use Google’s Page Speed Insights to give you an idea of the speed of your site. By carrying out a full scan on your site, you’ll be able to see where you need to make improvements.

Once you’ve run a speed test, make the necessary changes to your website to help speed it up. This may mean using lazy-load plugins, deleting unused plugins, and compressing images on the site.

Manage Your Local SEO

If you have a business and are reliant on local trade, then you need to optimize your site for local SEO. Local SEO is a surefire way to get your website ranking above everything else on the search engine results page.

Sign up to Google My Business. This free listing service will allow you to claim your business listing and take control of it. From there, you’ll be able to get yourself on the map,

To get the most out of this service, be sure and fill in all of the details. Include photos of your business, your products, and your employees. The more you can include, the better.

Make sure that your name, address, and phone number match across all of your listings and that they match your website. Discrepancies in important information could go against you, and you may end up being penalized in the rankings.

Keeping Up-To-Date With SEO

SEO is an ever-changing field. With changes in technology and shifts in search habits, there will always be tweaks to the way that Google’s algorithms work.

For example, voice search is on the rise. This means that websites should be optimizing their content for smart speakers and artificial intelligence searches.

Keep yourself up-to-date with the shifting trends and make sure that you follow the latest guidelines to optimize your site.

Hire a Professional SEO Management Company

Managing the SEO management of your website is a full-time job. You’ll need to continually tweak and optimize your content to make sure that you’re continually competitive in the search results.

Hiring a professional SEO management company to take care of your SEO needs will mean that your site will always perform to the best of its ability.

Killer Spots provide SEO services that will save you the hard work. Let us take care of your managed SEO needs.

Get in touch today to find out how we can help you improve your search engine ranking.

Landing Page SEO Checklist: 9 Things You Can’t Forget

landing page seo

So, you’re looking to make some improvements to your business website’s SEO strategy. More specifically, you want to make sure your landing page is SEO optimized.

The basic concepts behind SEO don’t change much, regardless of what page on your site you’re working on. With that being said, there are a few things to keep in mind when dealing with landing page SEO that differs from other pages on your site. 

But how do you make SEO improvements to your website’s landing page? And what are some things you can do today to make your landing page more SEO-friendly? If you’re asking yourself these kinds of questions, wonder no longer, because we’re here to help!

In this article, we’ll give you 9 SEO tips and tricks that you can use to help you make your landing page rank higher on search engines. Now then, let’s get started!

1. Simplify Your Navigation

One of the best ways to make sure your landing page is SEO-friendly is to keep your site’s navigation simple and easy to use. The last thing you want to do is to make it hard for users to find whatever it is they’re looking for on your site.

A good rule of thumb is if it takes more than three clicks to find something on your website, it’s too complex.

2. Check Your Page Speed

One of the biggest things that search engines are looking for is websites with short loading times.

Remember, the last thing a site like Google wants to do is recommend a user to a site that takes forever to load. It makes them look bad and can lead to them losing users, which isn’t what they want. So make sure your site loads fast without any delays.

Not sure if your site is fast enough?

Google offers a neat speed checker tool that is easy to use and will tell you if your site is up to par. And if you get a bad grade, don’t worry. Google will even give you a few tips on how you can speed up your site!

3. Go with a Single Column Layout

Remember, poor user experience is going to lead to users closing your site and going to another fast. And if that happens too often, Google will flag your site, which means you can’t rank as high for your desired keywords.

Next to website speed, layout issues are the next most common reason as to why folks close out of a site after a few seconds. So keep it simple, and go with a single-column layout so users can find what they’re looking for in seconds.

4. Make Sure You’re Mobile-Friendly

Did you know that over 50% of all web traffic in 2018 came from mobile devices? That’s a stat that is expected to rise over the next five years as people continue to use mobile devices more. Because of this, search engines will no longer rank sites that aren’t mobile-friendly.

Not sure if you’re site’s mobile-friendly? Use Google’s mobile-friendliness checker to see if you check that important box!

5. Don’t Go Overboard with Media

One of the quickest ways to slow your site down is to overload it with media like pictures and videos. And again, if your site doesn’t load fast, search engines aren’t going to rank it near the top search results.

So keep it simple and use media when necessary, like to break up large walls of text. Make sure that all images and videos you use are cropped and compressed for optimal loading speeds.

6. Use Whitespace Design

Legibility is a huge part of having an SEO-friendly website. One of the best ways to keep all of the content on your website easy to read is to use whitespace design.

Whitespace design is less about color choice and more about making sure there’s plenty of negative space between page elements. This helps the content flow well and is easy on your user’s eyes, which is what you want. 

7. Format Your Text Properly

Another way to make your site more legible and easy to read is to format bodies of text properly.

A few tips on how to do this? Use paragraphs, break up your text with media and don’t write too much, especially on your landing page. It may also help to emphasize important information with a large, bold print.

8. Use Legible Fonts

When it comes to legibility, the last tip worth remembering revolves around fonts. While it may be tempting to try and be different from everybody else with your fonts, it’s important to pick fonts that are easy to read.

This will help keep users around for longer, which is again, something search engines care about. So whether it’s various headings or your base content, pick fonts that are easy to read.

9. Use Your Keywords the Right Way

When it comes to SEO on your site’s landing page, keywords play a huge part in helping you reach your goals. By placing your keywords in the right spots, you can boost your rankings for those keywords.

So where do you need to put your keywords? In the content on your landing page, in alt tags for your images, and in your website’s description. That way search engines can identify your site and that landing page with those right keywords.

Keyword stuffing is bad, however, and should be avoided. Only use the same keyword a few times, and try to make things sound natural. Search engines are smart and will flag you for keyword stuffing.

Landing Page SEO Strategies and Techniques

There you have it—a few landing page SEO strategies and techniques that you should keep in mind for your business website!

As you can see, user experience is a huge emphasis. So try to put yourself in your user’s shoes and make decisions that you think will improve their experience on your site.

A good place to start is to make sure your site’s navigation is simple and easy to use and confirm that your site is both fast and mobile-friendly.

Use a single-column layout, white space design, and legible fonts. Also, format your text well and break things up with media, but don’t go overboard with the media, either.

Looking for more website design tips and tricks? Check out our blog!

Radio vs Digital Marketing

Pros and cons of Radio and Digital Marketing

What is the most effective form of marketing for your company? Digital marketing vs Radio marketing? Well that’s really a question only you can answer, but here I will break down some pros and cons of each medium to make that decision easier.

Radio vs Digital Marketing


  • A proof advertising on radio is that you can target a specific audience with your ad. Radio stations often have a specific demographic that it caters to. If your target demographic matches the one a radio station serves to, then you can easily reach by purchasing ad spots on the station.
  • With the right timing, radio advertising can be relatively cheap. If you know the demographics your targeting and what station cater to it, advertising during off times can be cheap and effective.
  • A radio ad is more personal than an internet banner ad. With radio, you can tell stories, personally talk to the listener, which makes you more memorable and favorably received.
  • Advertisements can be easily made. Radio ads can be as simple as a 30-second copy you pay the radio station to read for you. The more produced your ad is, the better returns you’ll find, but simple is still effective.
  • Since radio ads are relatively easy to produce, the turnover time on ads can be quick. Going from idea to finished ad on air can be a short process if it’s not overly complicated of an ad.
  • Digital marketing can reach a massive audience. The internet is a global infrastructure, and buying ad space on the web can reach a global audience.
  • When you advertise online, you have faster response rates to your service. When someone sees an ad that his helpful to them, they’ll often go immediately to that website. If you answer their problem, then you’ll have their business rather quickly.
  • Helps you expand your customer service. If you advertise or have a presence through social media then you can interact with customers at a near-instantaneous rate. Answer a customer concern, posting an update on your page, or responding to a comment builds a relationship with customers and brings you into a favorable light in their minds. Relationships mean repeat business and brand loyalty which can drive future sales.
  • Online marketing is fast. It doesn’t always have to be a banner ad or a side ad designed professionally. Sometimes just posting a promotion on your social media is enough to get people talking about your company. Just Chipotle tweeting something like “free burritos today” or something of that sort, will see interactions with their brand rise exponentially for that day



  • Radio spots during peak hours can be expensive because stations know they reach the most people. There is a reason for the price, as these spots are the most effective ones and where you’ll see the most return on your money, but they’re expensive nonetheless.
  • Not every product will thrive on the radio. Certain products and services either can’t be sold on audio alone. Services that answer problems listeners might be facing on their drive home from work do the best with radio advertising. This is especially true for places like restaurants that answer the question “What’s for dinner?” Keep in mind that when you decide to advertise on radio
  • Some radio listeners block out the radio or change the channel when ads come on. This is hardly surprising, people use the radio as background noise, or only want to listen to music, no matter the music. When the ads come on they’re either not listening or they change the channel and don’t even hear your ad. Repetition is one way to fight this, and is essential for any successful radio campaign, read this post to learn more about it!
  • Digital marketing is going to take up a lot of your time to keep up with it. Staying on top of all the comments and questions, and making sure your social media is up to date and engaging with your customer base can be a time drain. It may not be expensive to start a digital campaign, but it can sure take up your time during the day.
  • You lose some control. When you advertise on digital platforms, and especially on social media platforms, you’re at the mercy of those platforms. Algorithms can bury your ad if it doesn’t create enough interaction (or if you didn’t pay enough) which creates a negative feedback loop, just pushing it down. If a site or platform goes down for whatever reason, then you no longer have it to advertise on, and if you lose internet service or power for a day, then you’re no longer able to engage with your customer base.
  • First impressions matter more here than in some other places. You have mere seconds to leave a favorable impression on someone online, if you fail then they’ll move on and forget about you. You have to be captivating and enjoyable in those first few instances, which can be difficult to get right.
  • There can also be some negative reactions online. Some people can be annoyed with your ads, sometimes they might feel wronged by you for whatever reason, or they can just be there to mess with you. This is a fact of working on the internet, and can sometimes have a negative impact on your perception online if not handled properly.

Conclusion: Radio vs Digital Marketing?

There are a lot of pros and cons to both sides of this argument. Ultimately, both forms of marketing have their advantages, and thus their place in any marketing campaign. Which one you do is entirely dependent on your company, your product or service, and what you can afford to do. Both can be successful, and both can fail, making sure you understand the pros and cons of both will help you avoid the later. For more information or help with either form of marketing, contact us here!

SEO Optimization Tips for Spring

seo optimization

SEO Optimization for Spring

Since website performance and SEO optimization is affected by things such as bad links, sloppy code, and poor content, it is a great time to do a semi-annual tidying to eliminate any problems. What does something like this do for search engine optimization efforts? Here are a few ways to be sure any essential SEO areas that tend to collect internet ‘dirt’ is cleaned.

Analyze with Analytics

Using analytic software such as Google Analytics and run a full array of reports normally monitored, especially important ones like site and page errors. Error reports are the most significant and probably the lengthiest. As much it may seem like doing such work could be put off – don’t do it! Every error detected by analytics tools is one more that is affecting website efficiency.

Inspect your site.

Start the process with a crawl of your site to collect the data you’ll need. Use a crawler such as Deep Crawler (which is especially helpful for sites on Angular, the front-end platform) or Screaming Frog. Crawlers help you identify all manner of metadata and site errors, as well as the server header status for each page. Each of these data points will identify an area that needs attention.

Review Your SEO Optimization

Since it can be somewhat difficult to systematically review websites for SEO, content, and other aspects, adding this job to the twice-yearly cleaning can help make sure it actually happens. Be sure content is correct and complete; review upcoming content ideas to be sure of current relevancy. Discover the latest trends in SEO and coding; update any techniques or HTML to benefit the overall website.

Site Errors

The annoying truth of the matter is that site errors need to be fixed. Many will be simple such as dead links or URLs with typos; others may be quite important. SEO reports can point out errors such as pages missing header tags, nonworking links, and other such information. Troubleshooting site speed may show other types of problems that unknowingly exist. It may be tedious; however, it is necessary to fix page issues regularly. This will improve site speed and result in fewer problem pages on the website.

Social Profiles

Check those important social media pages to be sure that they work, especially for any unknown issues. Be sure links from main websites to different social pages are not broken, out of place, or have been forgotten. Such problems should be corrected quickly, as this can potentially affect website traffic both to social sites and back to the corresponding website.

Claim Your Local Listings

Just like with social media, the more local listing sites you’re on, the better. Find out where your company should be online and start claiming your businesses profiles. Most, if not all of these sites are free and require very little effort to claim. Once you’ve done so, start filling out the profiles with relevant and useful information including products/services, location(s) and contact information. Be sure to save all the credentials for these listings as you may need to update them over time as new products/services come out, you change locations or need to change contact information.

It probably seems like a lot to go through twice a year; however, doing so can keep any website and its search engine optimization efforts functioning smoothly and reaching planned goals with very few concerns.

Have any question about SEO Optimization? Contact us here! 

How To Improve Your Search Engine Ranking

search engine ranking

How To Improve Your Search Engine Ranking

Here are important factors when trying to improve your search engine ranking.

Keywords are key

The first step to choose the search term or phrase you want your page, blog post, or website to show up for. If you’re writing a blog post on the best ways to grill a burger, you’ll need to find out what people are actually searching for to find that answer.

What makes a good keyword?

The answer is both broad and targeted keywords. Search engines will associate specific keywords with their more general phrases. When you use both on your site, it will help the site become an authority on the subjects you discuss.

A general term may yield a higher search rate than more specific terms, but search engine ranking for a target keyword phrase will give you a higher conversion rate.

Where to include the word?

It’s important to include your keyword in all of the necessary locations to ensure your page ranks for the word. First, your page title should contain your keyword. You should include it and make the title interesting enough that people will want to click on the title to read your blog post or webpage. An engaging title can help you pull in your audience and turn them into customers with your engaging content.

Including your keyword in a header will not only help you organize your page but will help it rank. This organization is helpful not only for people in skimming blog-post articles but it’s also helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.

Next, if your blog post contains images, you can use them to cement how Google will crawl your page about your post’s topic. There are a couple of ways to do this. You can change the image name and the alt tag.

To change the image name, simply change the name of the image on your computer before uploading. Instead of a file called “2831274.jpg,” you can rename it something like “juicyburger1.jpg.”

The “alt tag” is something you designate after you upload the photo to your website. Without getting too technical, the alt tag is simply the text that the web browser will show if the photo can’t load for some reason.

Research your competition

Good content is better than none, but bad content is worse

Now that you know what your competition looks like, it’s time to create the content that is going to blow those folks out of the water. This is perhaps the most difficult part, but it’s the most important. Your content needs to be engaging for the reader, and written so that your audience and Google can understand it.

Links for Search Engine Ranking


If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content is linked to internally by other pages on your website.

Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.


Okay, finally we’re finally at the big one: external links.

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn’t it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

While producing incredible content may get you some links, the truth is, you are going to have to do some “link building.” This means reaching out to other website owners in the space to ask for links.

Have any questions on how to improve your search engine ranking? Contact us here.


Benefits of Using Google My Business

Woman working on laptop

Google My Business is a free tool that helps businesses and organizations manage their online presence on Google. It helps customers find your company’s information, such as hours, recent updates, photos, etc. Also, it allows you to respond to reviews, update information, and add posts.

Why use it?

Having a Google My Business sidebar appear after someone searches for your business makes it appear more professional. It can also improve its local rankings. Additionally, it provides viewers with quick and short information so that they don’t have to dig too deep to find what they are looking for.


With the new Posts feature, users can create and update more information on the business sidebar. For example, posting about sales, promotions, or upcoming events is a good way to attract customers.

Recently, Google added a Q&A feature, which displays frequently asked questions to viewers right away. This makes it easier for them to decide if they are interested or not. In addition to Posts and Q&A’s, Google has created a real-time chat mode with customers and businesses. This allows for more client engagement and increases brand loyalty.

In short, Google My Business is a great way to keep your small business or organization at the forefront of peoples’ minds.

Want to find out more about best practices on Google? Ask us!

Why Search Engine Optimization is Crucial

search engine optimization

When you search Google for the best Italian restaurant in town, a list of results appears. The results at the very top are the ones that most closely match the words you typed into the search box. Search Engine Optimization (SEO) is what helps those restaurants appear at the top of your search results.

Why care?

 For over ten years, search engine optimization has served as a valuable tool for businesses. In short, it directs more people to your website based on relevant keywords or phrases that they search. It can even help you monitor progress. SEO also helps with reputation management. Therefore, the more your business appears on a search results page, the more reputable and credible it seems.

What to expect

Getting acclimated to SEO takes a long time. It’s an ongoing process that involves choosing and editing specific content for your website. Because it can be such a tedious job, a lot of companies hire people specifically for the role of SEO. The benefits, however, pay off. SEO can increase brand exposure and awareness as it reaches new markets. Additionally, it makes your website more attractive and easier to navigate.

Overall, investing in search engine optimization can be a beneficial opportunity for your business to grow. As the Internet continues to change, it’s important to make sure your brand is still being noticed.

Need assistance getting started with SEO for your business? We can help.