Over the past couple of years, Instagram has become a power house in the realm of social media. With over 700 million monthly active users, the platform has become a great place to share content with your audience.
1. Your profile is key
As a company, don’t get too caught up in fitting all of what you do in 150 characters. Focus on your most important description or your next big thing – be it an event, promotion or product launch. Since the only clickable link is in your Bio section, make a habit of updating it frequently. Think about promoting more than your website. You can include the link to event registrations, app downloads or even purchases links.
2. Get Creative
Focus on the solution you provide to your audience, not the products you sell. On Instagram, it’s necessary to show value to your customers and look great while you do it. Never underestimate the fact that the most important asset on this social media network is visual content.
3. Stop, collaborate and listen
Instagram is one of the strongest social media channels for highlighting collaborators and sharing customer success stories. Take into account that not everyone is monitoring hashtags on social media, so tagging an account is usually a better choice if you want to get noticed.
4. Analyze your Instagram ventures
Without taking a step back and analyzing what worked and didn’t, marketing becomes a guessing game. Make sure to regularly measure your follower count, engagement, and clicks, all to refine and improve your strategy.
5. Show them the business behind the curtain
Customers have a natural curiosity about where their products/services come from, and you can use Instagram to show them the whole lifecycle.
If nothing comes to mind, you can share something that everyone has – sketches, notes, and filled whiteboards or blackboards. You may find that it’s best to try out different post types until you strike gold with the one that will engage the audience.
6. Use hashtags wisely
Use hashtags to expand your reach. These can be campaign specific or general – all that’s important is that they are relevant. This makes it easier for people to find content related to you as well as your main account. It’s best practice to use between three to five hashtags and consider how you add hashtags. Whether they’re added at the end of the post, in a comment or in the actual post.
Have any more questions about Instagram marketing or about any other social media? Contact us here!