Every detail of marketing matters when it comes to leaving a lasting impression on your audience. Studies show that 99% of people will make a decision based on the sound of an advertisement.
When you think of what should be included in your content plan and what jingles for business to pick, you most likely don’t prioritize making on-hold messaging the main sound element in your marketing…
Because the majority of us are used to custom on hold for business ideas being dull and repetitive. For example, most on-hold greetings consist of cheesy elevator music that can slowly drive you crazy after a while.
But, what if there was a way to make an on-hold message that would leave a lasting impression, instead of filling time with bland, generic music?
Here are some tips and tricks for converting listeners to loyal consumers.
How To Succeed With Custom On Hold for Business Messages
Custom on hold for business messages are meant to provide the listener with useful information. This is valuable time for your business. For instance, you should use both a custom jingles production and craft a compelling script.
Therefore, the first thing to focus on is not on hold messaging equipment, but what you’re going to say in the message. Keep in mind that you have limited time, so you want to make every word count!
Write the Script
Without a great script, nobody will pay attention to the custom jingles for business you’ve created, or the radio commercial production. They’ll hang up and never think about your business again.
Now, to avoid the cost of on-hold messages being for nothing, you have to begin with putting yourself in the caller’s shoes. This means the message should start with a clear explanation of the company.
However, you want to make the first section quick and efficient. Briefly introduce the company, highlight a standout feature, and move on.
Other on-hold examples include jingles for commercials which provide an interlude between waiting and talking to an agent. Plus, who doesn’t love to hear some soothing tunes?
It’s also important to give the caller a rough estimate of how long they might have to wait until they can speak to someone. After all, people take time out of their days to get in contact on the phone.
So, you want to show that you appreciate their time and patience in the on-hold message.
Make Announcements About Your Business
Custom radio ads for business, and on-hold messages are great ways to promote an upcoming product or highlight an exciting event that has happened in the company.
You can inform callers about seasonal sales, a recently won award, or an additional feature that is being added to the business. Of course, these elements will be dependent on your brand.
Therefore, try to keep them relevant and up-to-date as much as possible. Otherwise, someone might be calling in summer, and your on-hold message is still talking about Christmas deals.
Keep It Short and Sweet
Everyone knows that the first few minutes of interacting with a business could make or break the future relationship. That’s why you should never make your on-hold message longer than a couple of minutes.
If you write a good script that converts in those first few minutes, the caller will be willing to stay on the line a little longer. Then, you just need to provide them with a pleasant waiting experience.
Focus on the Sound
As already mentioned at the start of the article, the sound is essential for keeping callers on the line. However, you need to strike the balance between an enjoyable sound and making it clear it’s a recording.
We’ve all had those moments when you call a customer service line and you hear a ring thinking you’re through to an agent. Then, the subtle elevator music starts playing and you realize you’re waiting in the queue…
It’s not a fun experience.
So, the trick is to make the music appeal to your listener and encourage them to wait around for a short while. Picking the correct background noise is arguably one of the hardest parts of making a successful on-hold message.
Therefore, you want a company that is experienced in commercial production and on-hold messaging to take care of it for you.
Benefits of On-Hold Messaging
Running a business is not an easy thing to do, there are constantly piles of paperwork piling up on your desks and calls to be made. But, investing in the small details of your company like on-hold messaging is worth the effort.
1. Marketing Opportunity
People are always looking for ways to optimize marketing opportunities, however, sometimes the most obvious resources are overlooked. After you’ve given a caller an update about your company, they can respond immediately.
You don’t need to wait for engagement rates to increase, you have someone interested in your brand straight away. This allows you to promote your services and products one-to-one.
2. Answers Important Questions
An on-hold message is also ideal for answering important questions about your company. You can include details such as phone numbers, discount codes, and opening hours.
This gives callers the key information to get in contact and use your business without having to scroll through pages of text.
3. Build Better Connections
At the end of the day, on-hold messages are key to building lasting and loyal connections with your audience. There’s nothing better than having someone listen to your concerns and wanting to help.
Callers value this interaction and will be more inclined to use your business afterward.
Set the Right Tone With On Hold Messaging
Ultimately, creating the perfect custom on hold for business message is about setting the right tone. You need to think about your caller and write a script that addresses their needs.
At Killerspots Agency we create radio ad production, on-hold messaging, and social media marketing that takes your brand to a new level. You can even hire a green screen studio rental in Cincinnati as well!
The options are endless. It’s up to you how you use them.
Let us help you create a killer on-hold message and get in contact with our team today.