TOP 5 REASONS WHY A JINGLE FOR YOUR BUSINESS IS A SMART INVESTMENT

jingles for business

Why Your Business Needs a Jingle: The Benefits of Investing in a Killer Jingle from the Killerspots Agency.

In today’s competitive marketplace, it’s more important than ever for businesses to have a strong and memorable brand identity. And what better way to achieve that than with a catchy and memorable jingle?

At the Killerspots Agency, we specialize in creating top-notch jingles that will help your business stand out from the crowd. But you might be wondering, what are the benefits of investing in a jingle for your business?

  1. Increased Brand Recognition

One of the biggest benefits of a jingle is that it helps increase brand recognition. A jingle is a short, memorable tune that is associated with a brand or product. It’s like a musical logo that sticks in people’s minds, making it more likely that they’ll remember your business when they need the products or services you offer.

  1. Increased Ad Recall

Another benefit of a jingle is that it increases ad recall. A jingle is often used in commercials, and when a jingle is memorable and catchy, it can help people remember the ad and the product or service being advertised.

  1. Increased Emotional Connection

Jingles can also help create an emotional connection with your target audience. A jingle that evokes positive emotions can help create a positive association with your brand, which can lead to increased customer loyalty.

  1. Increased Effectiveness of Advertising

Jingles are also an effective way to grab attention and make your ad more memorable. A jingle can be used to break through the clutter and make your ad stand out, which can lead to increased effectiveness and ROI.

 

  1. Increased Reach

A jingle can also help increase the reach of your advertising. A jingle that is played on the radio, television, or in stores can be heard by a wide audience, which can help increase brand awareness and drive sales.

At the Killerspots Agency, we understand the importance of having a strong and memorable jingle for your business. That’s why we work closely with our clients to understand their unique needs and create a custom jingle that perfectly aligns with their brand and target audience.

We have a team of experienced and talented musicians and sound engineers who will work to create a jingle that is not only memorable but also unique and fitting to your brand. All of our jingles are 100% custom.  Every note and every lyric are completely custom made for each of our clients.  The Killerspots Agency has hundreds of talented voices, some of today’s best musicians and gifted, creative jingle producers on staff to create the perfect, Killer Jingle that engages our clients’ audiences.

We also understand the importance of staying up to date with the latest trends in music and sound, that’s why we use cutting-edge technology and techniques to create jingles that are not only memorable but also sound great and are in sync with today’s audience.

Our team is also experienced in creating jingles for a variety of industries and we have a proven track record of creating jingles that drive results.  Listen to our demo and you’ll hear the Killer difference guaranteed. We also offer jingles in several different languages including, English, Spanish, French and many more.

Don’t let your business get left behind in the competition. Invest in a jingle from the Killerspots Agency and watch your brand recognition, ad recall, emotional connection, and ROI soar.

 

Contact us today to request a free quote on how we can help your business stand out with an original, custom business jingle.

6 Steps for the Best Small Business Web Design

Small Business Web Design

Is your small business online? You may already be aware of the importance of social media for your business, but is your website optimized for maximum lead conversion? And do you know the best small business web design and user experience (UX) strategies to make your site beautiful and user-friendly?

In 2022, design is king for your website. In fact, a survey found that 50% of consumers believe that website design is important to a company’s brand. But user interface (UI) or UX is also incredibly important. UX/UI involves how users interact with your website, and how easy or difficult it is to navigate. In the same survey referenced above, 42% of users reported that they would leave a website because of poor functionality.

So, for the best possible client experience, you want your small business website to be responsive, elegant, and easy to navigate. But how do you go about this? Where do you start with small business web design?

Designing a small business website is a time-intensive endeavor, and there are many factors that affect web design or UX choices. However, there are some general rules of thumb to keep in mind. Keep reading for our top small business web design strategies to improve your small business website.

Step One: Set Up Your Site

You may already have a website for your small business, but if you don’t, you’ll need to start from the ground up. First, choose a Content Management System, or CMS, to develop your site. There are many CMS on the market to choose from, but the easiest are platforms that have a simple front-end design experience. Font-end design experiences, included in CMS like WordPress and Squarespace, allow you to visually design your website without needing extensive coding knowledge.

After you’ve chosen your CMS, you will need to choose a host and domain for your site. A web host is where your website files are stored, and many hosting platforms will cater to a particular CMS. For example, Bluehost markets itself as a WordPress hosting site. WordPress itself also offers hosting services with WP engine.

A domain is the web address that a user types in to find your website. Domain names should be simple, short, and relate to your business. If possible, use a keyword in your domain name that would be searched to find your business. For example, if your name is Hannah and you own a shoe store, you could register the domain “hannahshoes.com”. Robert with a consulting firm could register a domain like “robertsconsulting.com”.

Step Two: Choose Your Site’s Purpose

Next, you need to know the purpose of your small business website. Will you be selling products online? Or is your site geared toward generating leads for a service you provide? Do you own a restaurant and your patrons are looking for your menu? Or are you a content creator, and you want to display your work for future clients? The purpose of your website will largely determine the layout and types of pages, as well as the overall branding and design. We’ll go more into detail in the section about pages.

Step Three: Decide on Design and Layout

Now that you have your CMS, domain, hosting, and the purpose of your small business website, it’s time to start designing. You can design your website using a template or create your own from scratch. Either way, first you will need to choose the overall look and feel of your website. What colors and typefaces are you using? Are you using images as design elements, or sticking to a more text-based design? Whatever you choose, keep it simple and stick to a defined color palette, typeface, and header style on every page. The more consistent your design, the more visually appealing your site is to your visitors.

Next, choose a layout for your information. How is your content organized? Most users will expect these common elements, so make sure you include them in your layout:

  • A header with a navigation bar.
  • Your logo or business name.
  • Contact information that is easily accessible.
  • Footer navigation.
  • Social media links.

Many websites now have a one-page, scrolling design, where the tabbed pages in your navigation bar transition from one to the next simply by scrolling. This layout is popular due to the increased prevalence of mobile internet traffic, where scrolling rather than clicking is the preferred method of consuming content. Choose the design that’s best for your small business website and your customer experience.

Step Four: Choose Your Pages and Create Content

With a design and layout in mind, it’s time to create your pages and fill them with content. Depending on the kind of small business you’re operating, you will want to emphasize different pages further up in your hierarchy. Restaurants will want their menu page front and center, while companies that provide services will need to list and describe those services first. Your pages will vary, but make sure you at very least include the following:

  • About Page
  • Services Page or Pages
  • Contact Page
  • Privacy Policy Page (A Legal Requirement)
  • Terms and Conditions Page (Also Required)

Next, you’ll need to fill your pages with content. Make sure to have enough information on each page, but not too much to prevent visual clutter. Present information in an easy-to-read format, such as lists or bullet points, with clearly defined headers so visitors can find what they’re looking for more easily. Most web users skim read to find what they want to know, so utilizing headers is a great way to make sure your important content isn’t lost in excess fluff.

Step Five: Optimize for SEO

Once you create your content and organize your site layout, you will need to optimize your small business website for Search Engine Optimization (SEO). Ensure that your small business website follows SEO best practices, including organic use of keywords, appropriate alt text for images, and updating meta descriptions within your search engine optimization tools. These SEO strategies will ensure your site ranks positively within search engines, increasing the chances of your target audience finding your website. You can check out this guide for some SEO best practices you can use to increase your small business website’s search engine rank.

Step Six: Optimize for Mobile Devices

To build off of the last point, SEO and mobile optimization go hand in hand, as Google has recently switched to mobile-first indexing. Users also respond more positively to sites that are optimized for mobile. So, making sure your website is fully optimized for all devices is key to gaining and retaining lead conversions.

Approximately 55% of all web traffic comes from mobile devices, and 93% of users surveyed report that they would leave a website if it wasn’t optimized for their device. Utilize the responsive design settings in your CMS to design for desktop, tablet, and mobile devices, so your small business website works smoothly and looks sleek across all devices. Images and text elements should be resized to fit the screen, and navigation menus should be compressed into a hamburger menu, so the navigation is mobile-friendly.

Get a Killer Small Business Web Design from Killerspots

Are you not sure where to start designing your small business website? Killerspots’ web design team creates beautiful, responsive websites for our clients, no matter what industry they’re in. Learn more about our web design services and get in touch with us to get started today.

Tips for Creating an Effective Custom On Hold Message for Your Business

Custom On Hold for business

Every detail of marketing matters when it comes to leaving a lasting impression on your audience. Studies show that 99% of people will make a decision based on the sound of an advertisement. 

When you think of what should be included in your content plan and what jingles for business to pick, you most likely don’t prioritize making on-hold messaging the main sound element in your marketing…

Because the majority of us are used to custom on hold for business ideas being dull and repetitive. For example, most on-hold greetings consist of cheesy elevator music that can slowly drive you crazy after a while. 

But, what if there was a way to make an on-hold message that would leave a lasting impression, instead of filling time with bland, generic music?

Here are some tips and tricks for converting listeners to loyal consumers. 

How To Succeed With Custom On Hold for Business Messages

Custom on hold for business messages are meant to provide the listener with useful information. This is valuable time for your business. For instance, you should use both a custom jingles production and craft a compelling script. 

Therefore, the first thing to focus on is not on hold messaging equipment, but what you’re going to say in the message. Keep in mind that you have limited time, so you want to make every word count! 

Write the Script 

Without a great script, nobody will pay attention to the custom jingles for business you’ve created, or the radio commercial production. They’ll hang up and never think about your business again. 

Now, to avoid the cost of on-hold messages being for nothing, you have to begin with putting yourself in the caller’s shoes. This means the message should start with a clear explanation of the company.

However, you want to make the first section quick and efficient. Briefly introduce the company, highlight a standout feature, and move on.

Other on-hold examples include jingles for commercials which provide an interlude between waiting and talking to an agent. Plus, who doesn’t love to hear some soothing tunes?

It’s also important to give the caller a rough estimate of how long they might have to wait until they can speak to someone. After all, people take time out of their days to get in contact on the phone. 

So, you want to show that you appreciate their time and patience in the on-hold message. 

Make Announcements About Your Business

Custom radio ads for business, and on-hold messages are great ways to promote an upcoming product or highlight an exciting event that has happened in the company. 

You can inform callers about seasonal sales, a recently won award, or an additional feature that is being added to the business. Of course, these elements will be dependent on your brand. 

Therefore, try to keep them relevant and up-to-date as much as possible. Otherwise, someone might be calling in summer, and your on-hold message is still talking about Christmas deals. 

Keep It Short and Sweet 

Everyone knows that the first few minutes of interacting with a business could make or break the future relationship. That’s why you should never make your on-hold message longer than a couple of minutes.

If you write a good script that converts in those first few minutes, the caller will be willing to stay on the line a little longer. Then, you just need to provide them with a pleasant waiting experience. 

Focus on the Sound 

As already mentioned at the start of the article, the sound is essential for keeping callers on the line. However, you need to strike the balance between an enjoyable sound and making it clear it’s a recording. 

We’ve all had those moments when you call a customer service line and you hear a ring thinking you’re through to an agent. Then, the subtle elevator music starts playing and you realize you’re waiting in the queue

It’s not a fun experience.

So, the trick is to make the music appeal to your listener and encourage them to wait around for a short while. Picking the correct background noise is arguably one of the hardest parts of making a successful on-hold message.

Therefore, you want a company that is experienced in commercial production and on-hold messaging to take care of it for you.

Benefits of On-Hold Messaging 

Running a business is not an easy thing to do, there are constantly piles of paperwork piling up on your desks and calls to be made. But, investing in the small details of your company like on-hold messaging is worth the effort.

 1. Marketing Opportunity

People are always looking for ways to optimize marketing opportunities, however, sometimes the most obvious resources are overlooked. After you’ve given a caller an update about your company, they can respond immediately.

You don’t need to wait for engagement rates to increase, you have someone interested in your brand straight away. This allows you to promote your services and products one-to-one. 

2. Answers Important Questions

An on-hold message is also ideal for answering important questions about your company. You can include details such as phone numbers, discount codes, and opening hours. 

This gives callers the key information to get in contact and use your business without having to scroll through pages of text. 

3. Build Better Connections 

At the end of the day, on-hold messages are key to building lasting and loyal connections with your audience. There’s nothing better than having someone listen to your concerns and wanting to help.

Callers value this interaction and will be more inclined to use your business afterward. 

Set the Right Tone With On Hold Messaging

Ultimately, creating the perfect custom on hold for business message is about setting the right tone. You need to think about your caller and write a script that addresses their needs. 

At Killerspots Agency we create radio ad production, on-hold messaging, and social media marketing that takes your brand to a new level. You can even hire a green screen studio rental in Cincinnati as well!

The options are endless. It’s up to you how you use them. 

Let us help you create a killer on-hold message and get in contact with our team today. 

Green Screen Studio Rental in Cincinnati: Create Advertising Magic

green screen studio rental in Cincinnati

Movie magic isn’t just for Hollywood anymore. You too can create magic in your next television advertisement. How? A green screen studio!

Yes, it’s that simple. Local television ads can be very effective for your business and a green screen studio rental in Cincinnati is exactly what your business needs to create your next ad.

From a studio, you can create a strong brand identity in a professional and effective way. Keep reading to explore the many possibilities that a green screen studio can bring you. 

What Is a Green Screen Studio?

First things first, what is a green screen? A green screen is like a blank canvas. You or an actor can stand in front of the green screen, and the green screen is then used to edit other images and videos onto it during post-production. This process is called “chroma-keying.”

In other words, the green screen is used so that the video editor can change the background behind the person standing in front of it so that it looks seamless and professional. 

A green screen studio is a set place where the green screen is set up professionally, and there is professional lighting. A green screen is basically used for an editing trick, so there needs to be proper lighting, or it will not work. 

A green screen studio rental is the perfect place to film your next ad because you will have amazing equipment at your fingertips and the professionals to help you use that equipment. 

Creating an Ad With a Green Screen Studio

Utilizing a green screen studio rental gives you the freedom to create advertising magic. With the blank canvas that a green screen can be, you are able to do a number of different things. 

Let’s say your business is in the middle of a busy city. If you wanted to film an advertisement at your storefront, the bustling city is going to be way too loud for anyone to be able to hear you. You’ll create a sub-par commercial that isn’t going to look very professional. 

If you use a green screen studio, you could take a high-quality photo of your storefront and edit it into the background. Then, you can still show the front of your store and talk to your audience. Since you are in a quiet studio, everyone will be able to hear you.

If you sell a product you want to be demonstrated, but you don’t have the budget for an entire set, this is a perfect time to use a green screen. You can rent a green screen space and put any desired background behind the product demonstration. This can help you save money and gives you creative control over your ad. 

These are just two simple ways that you can raise the quality of your advertisements with a green screen. 

Benefits of Using a Green Screen Studio Rental

There are many different benefits to using a green screen for your next ad. 

First off, it looks very professional. Green screen technology has come a long way from looking awkward and cheesy. Now, you can create a professional and sleek look for your business through a green screen ad. 

You can also use the green screen to create a brand identity. With the green screen, you have full creative control. This way, you can use your brand elements like colors, font, and logos, to help the audience understand your brand. 

Crafting a brand identity is very important for any business, and a green screen studio can make that simple. 

Not only are you able to have control over the environment, but you’ll be able to film practically anywhere in the world. Not literally, of course, but the magic of editing can make it look like you are anywhere in the world. You could be standing in Cincinnati and look like you’re on the beach! 

Most importantly, the professional equipment is already set up for you! As we mentioned before, the correct lighting is very important in a green screen studio. You do not want to be responsible for learning all the ins and outs of studio lighting. Let the professionals handle that for you. 

If you are curious about using a green screen and looking for some tips, you can learn more here.

A green screen studio is exactly what you need for your next ad. Your business will see growth with a professional ad like what you can create in a studio.

Why Use a Green Screen Studio Rental in Cincinnati?

Renting a studio in Cincinnati can be very affordable in terms of creating an ad. Filming an ad and getting all the right equipment can be a very daunting task. Luckily, renting a green screen studio can be simple and within your budget. 

Renting the right equipment you would need would not only take a lot more time but would cost way more than it would to simply rent out the studio. 

Our green screen services at Killer Spots Agency have great options for hourly or full-day rentals, making it affordable and straightforward for your business. 

We are here to help the less experienced or fade into the background for the more experienced filmmakers. No need to worry!

Need to Rent a Green Screen Studio?

Creating advertising magic doesn’t have to cost an arm and a leg. To create the perfect ad for your business, you need to rent a green screen studio. 

Looking for a green screen studio rental in Cincinnati? We provide brilliant services to help your business grow and succeed. Whether you are a seasoned videographer or a business owner looking to create their next ad, we’re here to help.

Contact us today to get a quote for your green screen studio needs. 

Does Your Business Really Need On-Hold Messages?

on-hold messages

How good is your company’s phone etiquette?

It’s likely that customer service reps, people in sales, and account representatives are trained in the right way to speak with your customers. However, when was the last time you thought about your on-hold messaging? 

On-hold messages present a unique opportunity for education, information, and stellar customer interactions. The only problem is that very few businesses have come to realize this. 

When you’re striving to make the best customer experience possible, every interaction counts. Phone calls, website submissions, and newsletters may seem like small things, but they matter a lot to your customers and clients. 

It may seem like a small thing, but your on-hold messages have the power to completely transform the customer experience. Curious about how the right on-hold strategy can benefit your business? Read on to learn about the benefits of on-hold messages and tips around how to make yours count. 

The Benefits of On-Hold Messages 

There’s something about silence that seems to make people uncomfortable.  Think about the last time you had to call a company and you were put on hold. Chances are you didn’t sit in silence until someone was able to take your call. You may have heard music, special prompts, or tips while you waited. 

Those small interactions you experienced on-hold were actually doing a lot to set the right customer experience. You were a little engaged during the wait time, may have heard tips on how to make the most out of your call, and could have even learned a little about the company. 

It’s time for you to make the most out of your on-hold time. Here are just a few ways the right on-hold message can help your business and customers. 

Improve Call Retention 

Want to know about the true cost of silence? A poll showed that up to 70% of people on hold in silence end up hanging up. Even more jarring, a whopping 35% of those people never end up calling back. 

Silence doesn’t do anyone any good when they’re on hold. A completely silent call could lead people to think that they’ve been mistakenly disconnected while they wait. The silence could make people feel like they aren’t truly valued, and if you don’t seem to value their time how can they value your business?

Whether you go with soft music, informational messages, or something light-hearted, on-call messaging can help drastically improve your call retention numbers. Messages can help reassure people that they’re still on hold and that help will be on the way. 

Process Calls Faster 

Take a moment to ask your customer service representatives what tends to hold up the calls they’re on. We’re confident that many will mention just how long it can take for a customer to find all of their necessary information.

Think about how much faster calls would go if you knew that every person on the other line had their account number, most recent bill, or credit card on file in front of them. This is where an on-hold message can become incredibly helpful. 

Consider adding some preparatory information to your on-hold messaging. Give people a heads up so they know exactly what information they need to have on hand to make the call go faster. 

Your customer service representatives don’t want to spend extra time on a call, and neither do the people calling in. Give everyone what they need to succeed with some simple prompts in your on-hold messages. 

Create Sales Opportunities 

You may have some loyal customers, but how often do you think they go online or visit your social profiles to look up information about sales and products? Unless they’re set on making a purchase, it’s safe to assume that your products and services don’t come up much in their daily routine.

Don’t just view your call queue as a group of people that are waiting for help. They’re also a somewhat captive audience that is in a position to listen and learn. 

Leverage this time well by sharing important information about your company. Let them know about any exciting changes or new products coming through the pipeline. Promote upcoming events or the benefits of using your company.

Set the Right Tone 

You never know what to expect from a customer when they’re calling your business. They may have had a very long and frustrating day, and having to call your business to deal with a problem could be the last thing they want to do. This could be the 2nd or 3rd time they’re calling in, and they’re starting to feel angry. 

We can’t help ensure that everyone will be pleasant and cooperative once they reach your customer service rep, but you can help quell some negative feelings with the right on-hold message. 

Don’t underestimate how helpful hearing a calm and upbeat voice can be when you’re on a call. It can help cool down hot tempers and reset the mood. Music can have an equally calming effect on people. 

Your on-hold message can also help reset people’s focus and make them ready to deal with the matter at hand. Now your caller isn’t dwelling on their bad commute or their frustration, they’re focused on getting together their account information so they can get helped quickly. 

Answer Questions Before They’re Asked 

Are you going to be open during the upcoming holiday? Does your business require proof of vaccination before people can enter or is wearing a mask fine? Was there a service outage on the 25th, or were they just experiencing problems with their account? 

A lot of the people calling in for help have questions that can be easily answered without the help of a representative. Make everyone’s day a little easier by providing customers with some important information when they’re on hold. 

Talk to your customer service representatives about the questions they get asked the most when they talk to customers. Record hold messaging that answers their most pressing questions, and see how long it takes for customer satisfaction rates to go up and hold times to go down. 

Making the Most of Your On-Hold Time 

Now that you know about the array of benefits that come with having the right on-hold messaging, let’s talk about what to do with your on-hold time. 

There are a lot of different directions you can take your on-hold message in. Some like to keep things strictly informational, others want to focus more on promotion than education, and you may have some strong opinions about the use of music.

Regardless of where you stand, we have some tips that can help ensure that you make the most of your on-hold experience. 

Remember Your Brand 

It would be strange to hear crass jokes when you’re waiting to hear from your lawyer or doctor. On the flip side, it may be a little off-putting to hear a dull and clearly scripted message when you’re put on hold with your favorite vibrant salon. 

Don’t forget about your company’s overall brand and voice when you’re making your on-hold messages. Now isn’t the time to try something new with how you present yourself. Stay on brand when people are on hold and focus on creating the right experience. 

Think About Message Types 

If you want to make great on-hold messages for calls, you need to think about the entire process from start to finish. 

What will your customers hear the moment they call in? What happens if the lines are busy and you have to get a call back number or send them to voice mail? 

Think about these potential instances when you’re crafting your on-hold messages so you can account for the entire experience. See how different potential outcomes and goals can affect your messaging. 

Consider Educational Tips 

If you want to make a truly great customer experience, don’t just give your customers the help they need at the moment. Consider giving them information that can help them in the future. 

You can easily let your customers know that they can change certain features and make account upgrades in your app. Take things a step further and give them helpful bits of information related to your goods and services. 

Do you deal with automotive sales and repairs? Record some on-hold tips around how often they should get their oil changed or the right time to replace windshield wipers. Are you making on-hold messaging for a doctor’s office? Tell your callers the difference between a cold and flu and tips around nutrition.

Improve Your On-Hold Experience Today

Learning about the true power of on-hold messages have is the key to improving on the most important areas of your customer service. Give your most loyal customers and new callers the best experience possible by designing on-hold messages that can educate, inform, and even entertain! 

Are you ready to start thinking about your on-hold strategy? Do you have more questions about our other services? Whatever you need, make sure you reach out to us today so we can talk about how marketing and production can help your business. 

10 Tips on Creating an SEO Strategy for Small Businesses

creating an SEO strategy

In 2021, when creating an SEO strategy, businesses shouldn’t focus only on targeting certain keywords. SEO and content creation are about more than targeting keywords.

As algorithms mature, it’s important that content does as well. So, how can business owners take advantage of changing search engines? How can they be sure they’re doing it properly?

Read on for 10 of the best tips for creating an SEO strategy for small businesses.

1. Identify a Target Audience

The first thing any business should zone in on is its target audience. Creating a target persona is crucial because it’s who the content is going to be geared towards. If a product or brand is meant for 18 to 24-year-old females, but the brand’s content is geared towards men in their 30s, that’s not going to get anybody very far.

When creating a target audience or persona, it’s important to be as specific as possible. Here are a few base questions to answer:

  • How old is the target audience?
  • What do they look like?
  • What are their interests? Hobbies?
  • Are they in college? 
  • Do they work full-time?
  • Do they have kids?
  • Are they pet owners?
  • Are they homeowners?
  • What is their annual income?
  • Where do they live?

While there are other ways to begin identifying your target audience, these questions provide a great place to start. Knowing their income, age, and whether or not they rent or own a home is important for knowing what kind of content they’d be interested in.

Nailing down a few other basics is also a great way to begin identifying topics to base content from, and provides a great basis to begin keyword research with.

2. Identify Easily Ranking Keywords

While knowing the popular keywords a business can rank for is great, that’s also a great way to ensure they don’t ever end up on the first page of any search engine. Identifying keywords that fit within those popular keywords, however, is a win.

So, while “dog treats” might not be an easy keyword to rank for, “dog treats near me” might be. It’s also great to get into specifics when conducting keyword research as well.

If a business sells gluten-free, grain-free, or even organic dog treats, those are also potential keywords they could rank for. Exploring pages like Google Trends is a great place to get started.

3. Determine Goals

The next step is for the business to determine its goals. Is national or global SEO the goal here? Or is targeting local SEO going to be better in the long run?

While that answer might depend upon each business’s industry (a locally-owned grocery store in New York might not want to target an audience in LA), it’s still worth taking into consideration for an effective digital marketing strategy.

Wanting to boost search rankings is an obvious one here, but there are other things to take into consideration as well, like understanding how SEO can affect a business’s sales and overall revenue. If things are done well, then sales are going to go up. 

If things are done poorly, then it’s almost guaranteed that nothing is going to go up. In fact, things can actually go south if special care isn’t taken to create high-quality content that draws people in.

If businesses find themselves struggling to create a list of goals, then it’s best to keep it simple: create good content that has something to offer the reader, promote the brand, and keep audience members coming back for more.

Often, repeat customers are valuable than new ones.

4. Conduct Market Research

Once a business has determined its target audience and goals, it’s time to research similar businesses in the marketplace. Market research can be as simple as looking at the first page of Google to determine what the competition may hold.

Identifying how competitors work and what they do well is a great place to begin building a marketing strategy. While business owners don’t simply want to blend in with their niche, they do want to make sure they’re following marketing trends.

Researching competition can help businesses identify not only what they would like to replicate in their own way, but also what they can do differently, and even improve upon.

After gathering that information, it’s time to move into identifying what their target audience’s pain points might be.

5. Identify Pain Points

From there, business owners can begin to look at their target audience’s pain points. No business can fill all the gaps, and there are bound to be places that competitors are lacking.

These pain points are often pointed out by customers in reviews — especially the bad ones.

By going through content, website designs, customer reviews, and even conducting potential customer interviews, a solid content strategy can be built. This content strategy should incorporate not only what others do well, but also make up for what they don’t do well.

6. Fix the Problem

After that, it’s up to business owners to address their customers’ pain points and work to fix them.

This may take some trial and error, but it’s not too complicated to address. Start with creating content that addresses your initial goals and fills any gaps you believe are in the market. From there, interact with your customers and followers on social media.

Ask for their opinions and whether or not they would change anything you’re currently doing. It’s surprising how direct people can be when they’re asked for their opinion on a subject. Being open to honest feedback is also going to make the entire process easier.

7. Create Quality Content

The key here is to create content that not only targets specific keywords but also presents value to your target audience.

This means answering specific questions, providing insight into specific situations, and even educating them on things they could do better. Creating numbered lists is always attention-grabbing, but so are how-to articles.

A big thing to not do is keyword stuff. It isn’t going to help any site’s rankings. In fact, it’s simply going to hinder rankings and made readers want to click off content.

Search engine algorithms actually have ways of spotting keyword-stuffed articles, and it usually results in lowering a website’s overall ranking, or just removing it from the search engine altogether.

People — and bots — appreciate authenticity. Keep things simple and real!

8. Use Keywords in Page URLs

Now that you’ve worked so hard to create quality content, it shouldn’t go to waste with awkward, long webpage URLs. These too can be optimized for SEO, and definitely should be.

In fact, this is where keyword research comes in the handiest

Having simple, easy-to-comprehend page URLs is not only going to make content more clickable, but it’s also going to increase a brand’s overall search engine rankings.

9. Improve User Experience

Besides content, user experience (UX) is the best way to boost a business’s SEO rankings.

In recent years, Google has evolved its algorithm to begin placing websites with great UX at the top of its rankings. Though content is still important and plays a larger role, placing emphasis on UX is a great move for any SEO strategy.

Creating an intuitive website that’s easy to navigate is not only to drive to SEO rankings, but it also has the potential to boost conversion rates.

10. Hire an Expert

While SEO is a fairly common sense affair, hiring an expert is a great way to make sure it gets done right. Instead of spending hours conducting research and implementing SEO into a business website, business owners can set aside a portion of their budget to allow an expert to get it done for them.

This is an especially great idea if a business’s website already exists. Having someone go through and optimize SEO instead of doing it alone can save business owners a lot of time and money in the long run. (Their focus can be placed elsewhere!)

Remember These Tips For Creating an SEO Strategy

When creating an SEO strategy, putting any of these tips to use can make a website flourish. Not only is taking SEO into consideration from the beginning an important step to take, but it’s also the most crucial.

Having an excellent SEO strategy is going to boost a company’s search engine ranking. This can take any website from simply existing to the internet to thriving in the e-commerce world.

If you don’t know where to begin, contacting the award-winning specialists at Killer Spots is a great place to start.

Contact them today to begin your journey.

Do’s and Don’ts of Writing a Jingle

writing a jingle

Jingle all the way? Easier said than done! Writing a jingle takes creativity, planning, and research. 

Everyone knows famous jingles throughout marketing history. From Meow Mix commercials to those three famous NBC notes, good jingles have proven effective. 

When the general population recognizes those famous jingles, they likely don’t consider the process of writing them.

As an artist, you realize that how to write a catchy jingle is just as important as what’s in it. Keep reading to find some tips for writing jingles.

Start With a Script

Before anything else, advertising professionals should make sure they know what the client wants. How to write a catchy jingle is no different. 

Starting with a rough draft script and run it by the client before taking the process much further. Content should come first, then create the jingle. 

If a client isn’t happy with the message, it’s much easier to change it before it’s set to music.

Do Research The Market

A catchy and memorable jingle needs to be relevant. Before composers begin writing, they should pay attention to trending jingles. What kinds of beats and melodies are trending?

A jingle that’s in the style will catch on better than an old-fashioned one. It may help to listen to the top 40 radio stations. Artists should take note of all genres: pop, country, rock, rap, and more. 

Trending musical styles act as a helpful guide for writing a great jingle.

Don’t Be A Copycat

Using popular styles is a great idea, however, music plagiarism is never in style. Composers should also take care to create original content.

Copycat tunes and/or lyrics are not only unethical, they’re illegal.

Artists can check out online resources to help detect music plagiarism. If these resources aren’t available, playing a jingle for another music professional is a good safeguard against copycat work.

Do Grab Audience Attention

The rise in digital media is resulting in shorter attention spans. More than ever, the first several notes of music need to grab the listener’s attention. A good hook, or attention-grabbing opening, is vital to a successful jingle.

A hook should be ear-catching and interesting. The main idea or chorus needs interesting content as well. This is where the main message should come through.

Does the client want to highlight a phone number, website, or address? Jingle composers often use the following techniques to add interest to their content.

Alliteration and Assonance

Adding assonance and alliteration helps create catchy content. Beginning words with the same sound or letter is a great way to set information in the minds of consumers. Here are some examples of alliteration in advertising:

Welcome to the world wide wow. (AOL)

Don’t dream it. Drive it. (Jaguar)

Some studies suggest alliteration serves as a memory aid. Composers should always make sure alliterative content makes sense. This helps consumers consider the concept of that catchy tune while it’s stuck in their heads.

Rhyme Time

The quilted quicker picker upper (Bounty).

Click it or ticket (seat belt campaign).

It’s easy to remember something with a rhythm. Language is no exception. Adding a rhyme or two to your jingle will make it more memorable. 

A rhyming slogan is even better. Advertising is always the right time to rhyme.

Onomatopoeia

Words that sound like their meaning are a great idea for advertisers. Consider the Snap! Crackle! Pop!. And what about Plop plop! Fizz fizz! Oh, what a relief it is. from Alka Selzer?

Incorporating memorable sounds into a jingle helps the tune and content stay with listeners. 

A Catchy Question

Can you hear me now? (Verizon)

What’s in your wallet? (Capital One)

Writing a jingle where you ask the audience to think is a great strategy. Include common questions asked in daily life, like the Verizon catchphrase, and recognition increases even more.

If consumers ask the question, it may remind someone of the jingle and the product it’s representing.

Don’t Make It Too Long

While attention spans aren’t what they used to be, all is not lost. Some blame consumers’ inability to focus longer than eight seconds on competing content.

Whatever the reason, advertisers don’t have long to catch the attention of their audience. With this in mind, jingle composers need to keep their catchy jingle short and sweet. 

In general, an advertising jingle shouldn’t be longer than 30 seconds. Keeping ads quick helps your client’s message keep the attention spans of listeners everywhere.

Do Use Short Words

A jingle shouldn’t contain longer words than normal, either. If it’s something a person would not commonly say, it’s likely something the public won’t understand.

Jingles should be relatively short anyway. Adding long words takes away the opportunity to add other meaningful content.

Don’t Overcomplicate

In the words of Avril Lavigne, “Why’d you have to go make things so complicated?”

Avril isn’t the only one frustrated by overcomplicated strategies. Consumers don’t want complex musical elements. They want memorable and catchy.

Think about the three notes of NBC’s jingle or the sound your computer makes with it boots up.

These are all examples of sonic logos. Incorporating them into your jingle will help keep things memorable and simple. 

The alphabet song or nursery rhymes wouldn’t be effective memory aids if they were complicated. These tunes use easy-to-remember intervals (distance between notes). Simple melodies don’t confuse listeners’ ears, they engage them.

Do Use Action Words

Just Do It. Nike’s slogan is the best example of a slogan that gives a command. A jingle should be no different. 

Providing a call to action is an important tip for writing jingles. If consumers don’t take action after hearing a company jingle, what’s the point? 

A jingle should leave listeners with some kind of instruction to call, visit, or buy. 

Create FOMO

How to make memorable jingles? Establish a need with the listener(s). Nobody wants to feel left out and FOMO is real among consumers.

Fear Of Missing Out drives listeners to buy in to products and experiences. Creating a sense of FOMO through a company jingle makes listeners want to act. 

Don’t Forget Your Brand Name

Forgetting a client’s brand name in a jingle is like running brushing teeth while eating Oreos. There’s really no point to it at all.

Brand recognition is key in any marketing strategy. Client jingles must include the product or company brand. 

Take A Tip From Pavlov

A jingle becomes even more powerful when listeners can pair just a few notes with their brand. Think of McDonald’s (ba-da-ba-ba-ba), or the State Farm jingle (like a good neighbor). People know without hearing anything else, those words belong with that company.

This Pavlovian response comes from a few short notes paired with a brand over and over again. If people see and hear them together enough times, they two become synonymous. 

Use this Pavlovian response as a guide to writing good jingles. Pairing a catchy tune repeatedly with a brand can pay off big for clients and artists.

Do Be Professional

Everyone can tell a laptop basement recording from professional quality work. Artists work hard to make jingle content and melody what it should be. Why ruin all that work with shoddy production material or subpar performances?

Professional recording and production equipment are a must. If possible, hire professional musicians. Find a vocalist who knows what he or she is doing.

High-quality content with high-quality performance will provide clients with the high-quality product they want. Professional standards help jingle writers grow their craft as well. Clients will return and spread the word if they are satisfied with their highly polished results.

Don’t Be Inappropriate

Catchphrases and cute quips make for great jingle material. Content should always be appropriate and professional. Controversial topics and cringy content should be avoided.

Unless the client is specifically asking for eyebrow-raising content, shy away from it. 

Writing a Jingle Should Be Fun

It’s important to take the craft seriously. However, a creative process without fun will show in the final product.

How can jingle creators make fun content without having fun themselves? Read a joke book, watch funny youtube videos, and take breaks when needed. Find posters, funny memes, or other visually uplifting material to line the writing room.

Learn From the Best

Motivating factors vary from artist to artist. The creative process of writing a jingle will look different for each composer. There is no one right way of how to write a jingle for a business. 

The award-winning professionals at Killer Spots can serve your business by writing jingles, creating social media marketing, web design, SEO services, and more.

Send them a message today to find out how Killer Spots can help your business succeed.

7 Customer Service Tips for Helping People Over the Phone

customer service tips

60% of people in in need of customer service prefer to call than to communicate using any other support channels. On a phone call, a person can get more information faster than chat support. A person can also interpret the tone and the vocal queues from the other end of that phone call.  Some people prefer to hear a voice rather than read a message.

Communicating with a customer over the phone can be very difficult. This is because messages can be misinterpreted and muddled when talking to the person on the other end and without visual contact. Therefore, there is a need for good phone call etiquette.

For the phone call support to continue growing in popularity and have a competitive advantage over chat support, there is a need to improve the experience.  Here are seven phone customer service tips to improve on phone etiquette and have better telephone communication skills.  

1. Adopting a Positive Tone and the Smile Effect

A customer will feel more comfortable on the call if the customer care representative on the other end projects a natural, enthusiastic, and attending tone. They must also control their pitch and the rate of their speech.

If the customer care representative speaks at a rate beyond 130-150 words per minute, the client may not understand what they are saying.  Anything lower than 130 words per minute may seem to the client like the customer care representative is slow and very lazy. 

Controlling and balancing one’s pitch is also critical because a high pitch is considered youthful and does not portray the person as authoritative. A low pitch is harsh for any person listening.

For a person to sound interested and natural, they have to find a middle ground for their speech rate and pitch. They must also vary their inflection and avoid using a monotone that’s boring and less enthusiastic.

When answering a phone call, it’s always advisable to smile. As they say, a smile can be heard on the other side of the call.  Your voice will be warmer and friendlier when you speak with a smile. Smiling as you greet the caller, ensures that the conversation begins positively and creates leeway for a pleasant and productive exchange. 

2. Sincerity

While offering customer service, all conversations must be sincere and genuine. While starting the conversation, say hello and avoid the scripted greeting that sounds inauthentic and artificial. After saying hello, introduce yourself, the company you work for, and offer your assistance.

When working on a switchboard or answering a transferred call, it’s important to indicate the department you are part of so that the client can be assured that you can help.  By doing this, the customer will be at ease, and they will know that you are there and ready to help. 

Never use phrases like “I can’t do that”, “just a second”, or “I don’t know” because they connote negativity.  Instead, always tell a caller what you can do and always specify how long a task will take to complete. 

Being sincere and positive while answering a caller’s questions calms them and leaves them satisfied at the end of the conversation.

3. Courtesy While You Put a Caller on Hold

When you need to put callers on hold, you must ask for their permission first; it’s also important that you give them the option of either leaving a voicemail message or waiting. When putting them off hold, it’s advisable to thank them for waiting in line. This assures the caller that you respect their time.

4. Enunciation and Use of Verbal Nods

When on-call, do not use jargon or complex words; instead, use simple words and phrases. Speak clearly, avoid using filler words and slang because they reduce the quality of that conversation. Eating or chewing during a conversation leads to an inaudible speech. To optimize your customer service, avoid these practices. 

Words like “I see”, “ah”, and “right” are examples of verbal nods. They are the tiny utterances a person makes while listening to another. In a phone conversation where there is no visual feedback, these words must be intensified.

 A skilled phone representative occasionally throws in these words to assure the caller that they are still attentively listening. 

5. The Use of a Caller’s Name

A person’s name to them is the most important and the sweetest sound in any language. Using a customer or a caller’s name in the conversation provides a warm personal touch. People love it when they hear a customer care provider address them by their name.

A person on either side of the phone call can easily get distracted. A customer care representative must then use the name of the caller to recapture their attention. Name showering or name-calling is sometimes overused or overdone to the point of sounding awkward. At this point, it’s advisable to let go of the name showering.

6. Listen and Be Prepared for Objections

When dealing with either inbound or outbound calls, a customer care representative has to learn to listen more and answer questions precisely. A caller can read the authenticity of the brand by the way the customer care representative articulates themselves.  

It’s also possible that the caller will not always agree with your answers, therefore be prepared to listen, reason with, or counter without getting irritated.  

7. Customer or Caller Satisfaction

Before hanging up on a conversation, the caller’s concerns and questions must be answered. Ask the client if there is anything else you can help them with, and if there is no, then provide information that they may need to know in the future as long as it’s relevant.

Share all the necessary information they may need, like if they need to call back whom they should talk to and at what time. And lastly, wish the caller a nice day or tell them that it was nice talking to them. This makes the customer feel like you happily helped them, and if need be, you would happily serve them again.

Why Are These Customer Service Tips Crucial?

Efficient phone call skills are crucial because they result in productive relationships that ultimately lead to increased sales and services. When handling clients on the phone, one must remain confident, remain positive, and empathize with them when necessary.

Once a client realizes that they were treated with consideration, care, and courtesy. They will come back for repeated business, and they will refer their friends to you. 

To learn more about business call etiquette and more customer service tips, visit our website.

5 Funniest On-Hold Messaging Service Scripts

on-hold messaging service

You know the headache of being on hold with a company for several minutes. The annoying sound of elevator music plays in your ear at an insanely loud volume. Then, you’re stuck. You’re stuck listening to whatever automated script the company chooses to play on their on-hold messaging service. You roll your eyes and suck it up as you have no other option.

However, as a business owner, you have the option to use a script on your own on-hold messaging service that’ll keep your customers intrigued and make them forget they’re even on hold. Being on hold doesn’t have to be a painful experience.  It can be fun when done the right way.

Don’t subject your customers to boring elevator music. Continue reading below for the top funniest on-hold messages that prove you can have fun with it!

Importance of Humor in an On-Hold Messaging Service Script

You know the pains involved with being kept on hold. As a business owner, you don’t want to put your own customers through this same pain. Instead, you want to create an on-hold message that’s humorous,  fun, entertaining, informational, or just silly. 

The best on-hold wait time is one that goes unnoticed because the customer is having so much fun with the message that’s playing. The type of message that you decide to play on your own messaging service is up to you, but here are a few examples to get the inspiration flowing. 

1. Lakeland Auto and Marine

“Thanks for choosing Lakeland Auto and Marine. You’ll find us in Port Clinton, Ohio about 4,000 miles west of France and left or right of Lake Erie depending on which way you’re coming from. We’re also directly in line with the sun, so if you’re gonna stop by you might want to bring a hat.”

This on-hold message from Lakeland Auto and Marine is all about being silly. Their location is in their name, so it’s easy for them to have a bit of fun with where they’re located.

While customers are on hold, they’ll be laughing about the silly directions given to them and might even appreciate the suggestion to bring a hat as the sun can get quite brutal as it shines down on an auto lot. 

2. Town and Country Hotel 

“Thanks for choosing Town and Country the San Diego hotel with free sheets and revolutionary in-room toilets. Friendly dogs are always welcomed at Town and Country. We’ve even set aside a special area for them where they can do doggy things like running, city planning, and solving advanced puzzles that require critical thinking. Book your pet-friendly room when we return.”

This hotel had a lot of fun creating their on-hold message. It’s clear from the message that they’re a dog-friendly hotel and have special areas for dogs to run around in. Yet, instead of saying that, they decided to have some fun with it instead. 

You also have to love that hint of sarcasm when explaining that they have free sheets and in-room toilets! 

3. Binkelman 

“Lots of people fantasize about making love to Continentals Maximizer Prodrive selection analysis software, and we understand why. It helps design a fish and power transmission belt drives for your drive system. You just answer your drive specifications, and Maximizer Pro shows you belt options that will deliver the maximum energy savings for your application. That’s pretty hot, I know, but while Maximizer Pro is all out freaky sexy, it’s also cold and emotionally unavailable, so please don’t fall in love.”

Here’s a company that’s product is software. An otherwise boring topic of discussion, software in this on-hold message is seen in a whole other light. This company uses its message to convince its customers that the software product is desirable. 

The message also tells a little bit about the software as well, which works out well for an informational message. The message ends with a silly statement that almost makes the customer feel attached to the product!

4. Walter’s Goodyear

“”Are you afraid of robots? Well, who isn’t? They’re creepy and their internal oils could leak on your couch and your pants, but it’s time to get over our fears so Walter’s Goodyear has hired a robot to answer our phones. Say hello to Vince. “Nice to meet you.” Vince why don’t you tell our friend about our 1795 oil change. “It is an oil change that cost 17 dollars and 95 cents.””

This company uses a fun message with a human voice speaking with a robot that the company hired to tell customers all about their services. The human voice on the recording is funny and uplifting and the robot’s voice sounds more artificial. The robot goes into details about the services offered and this makes it informational, but fun!

5. Rumpf

“Is stress getting the better of you? Then take trombone lessons and eat more horse meat. Romantic trombone music has been clinically proven to reduce the effects of the hormone cortisol and, of course, the unique molecular structure of horse meat stimulates the deeply suppressed urge in humans to gallop, and it’s hard to be stressed when you’re galloping. Take it from us, we’re galloping to the phone right now to take your call and we couldn’t be more relaxed.” 

This company decided to address the topic of stress to its customers on hold. How ironic is that? Yet, this makes the message quite interesting. 

The message also ends with a funny statement that they’re galloping over to the phones right now to answer the customer’s call! Customers can have a good laugh while waiting for someone to gallop on over. 

What’s Your On-Hold Messaging Service Script?

Do you have an on-hold messaging service script? What does yours sound like? Is it fun and uplifting, or is it boring elevator music? 

Bring your customers some light-hearted fun while on hold with your business. Click here to receive a quote on on-hold messages and phone greetings!

Why Is Audio Such an Intimate and Effective Advertising Medium?

effective advertising

Effective advertising in the digital age often is a matter of tell-don’t-show, in a manner of speaking. Sure, you still have to use concrete language and tap into the target audience’s emotions. More and more, however, that can be done through the sense of hearing rather than sight or touch.

We’re talking about audio advertising and the compelling power it has to reach educated, diverse markets. In the following article, we’re going to explore the reasons audio is so intimate and effective for this market. First, however, let’s look at whether the audio hype is myth or reality. 

Is Audio Effectively Better for Advertisers? 

Anecdotally, audio seems like a viable platform for advertisers to get their messages in front of the right people. One look at the plethora of podcasts, streaming platforms, and radio listeners will tell you that. What do the numbers say, though? 

Well, 40% of surveyed consumers use voice to purchase something every month. Furthermore, over half of podcast listeners have annual household incomes of $75,000. Most listen to around seven podcasts per week as well.

We know from this data that the use of voice-related applications is on the rise from both user-activated and consumer standpoints and that the people listening are on-the-rise with more money to spend than the average person. Ever wondered why it’s that way? Here are some reasons.

1. Listener Behaviors Are Well Established

Podcast sponsorship is a pretty safe bet for getting into the audio advertising market. That’s because podcasts easily can list their subscribers. In fact, it behooves them to have that kind of transparency.

Also, given the niche focus of most podcasts, you know automatically what type of behaviors and preferences these users have established. You really don’t have to do as much legwork to figure out everything.

2. Listeners Subscribe Based on Their Trust of a Personality

Something else podcast marketing has going for it many other forms of advertising do not is a built-in endorsement. See, listeners choose a host or team to listen to because they’ve already been engaged. Engagement is built on trust.

The relationship with podcast marketing differs from even radio advertising, which wears the stigma of corporate sponsorships and one-size-fits-all. Podcasts are built around interests, and influencers in this arena understand that when they welcome an advertiser aboard, they’re indirectly adopting acceptance of the brand they’re pitching.

You, as an advertiser, benefit from the intimacy that influencer has established. That can be a win for everyone involved with the right offer.

3. They Are More Forgiving of Audio Interruptions

The standard video commercial doesn’t play to a captive audience. They get up, check the chicken in the oven, use the restroom, or catch up on chores until their program-of-choice is back.

Audio advertising usually plays to a captive audience driving to and from work or handling something work-related at their desks. They are far more forgiving of these interruptions because a) audio advertising usually is shorter (20 seconds to a minute per break), and b) it’s generally tailored to whatever piece of content they’re listening to.

In other words, they find the advertising shorter, more relevant, and easier to digest. As a result, they’re going to be willing to listen instead of redirecting their attention somewhere else. 

4. They Continue to Adopt Audio in a Variety of Forms

The captive audience thing is so important when you think about those primary ways your audience consumes audio content or audio stories. Whether it’s through podcasting, listening to a streaming service like Pandora or Amazon Music, or playing a radio app, the audience is mentally ready to engage.

5. Listeners Also Appreciate the Conservative Size of Audio Files

Data usage is a growing concern for consumers trying to control costs. Downloading audio files goes quick and smoothly over a Wi-Fi network, allowing your audience to listen whenever and wherever they choose.

Ways to Use Audio to Your Advantage

Now that you know why this form of advertising and content consumption is so intimate and effective for your target audience, you need to shift your focus to how you can use this knowledge and formatting to your advantage. Here are some quick suggestions. 

Content First

Start by being a consumer first. Listen to the programs and platforms you’d like to capitalize on. Note how long each advertising spot is, when it appears, and what type of information it covers.

From there, invest in high-quality equipment for shooting and editing. Use layers to enhance the sound quality and noise cancellation to buffer out any remaining distractions. Last but not least, test multiple ads across several programs and platforms to learn what works.

Add Color and Background

Beyond the content itself, listen deeper for maximum effect. By that, we mean to note any use of background music and sounds. Find ways you can incorporate those effects into your own advertising.

Make sure you have permission or the legal right to use whatever you choose for adding to the end-listener experience. This especially is important for longer-form advertising like audio stories (see Reid Hoffman’s Masters of Scale podcast for examples of this technique done right). Lastly, choose the right voice-over person for your ad. 

Partner with the Right Creator

Tailor an offer to the specific audience. That means partnering with a content creator in your niche. Someone who can deliver the right target market for your product or service. 

Change It Up

Use different content creators and change up your messaging and offers. There’s no better way to get a feel for what works and what doesn’t then trying to best your best effort. 

Review Your Results

Pay close attention to the analytics. Using promo codes on special offers that are tailored to that audience is the best way to see if you’re getting an adequate return on investment. 

Audio Is Effective Advertising Because Listeners Choose You

We recommend audio as one of the most effective advertising methods because it’s one of the only venues where the listeners choose you. By that, we mean they’re more likely to stay engaged with your content than other forms of advertising. 

Good luck as you build your audio advertising campaign. If you need professional assistance in any or all of the above-mentioned areas, contact the Killer Spots Agency today.

How to Create a Hilarious on Hold Message Script That Your Callers Will Love

on hold message script

There aren’t many things people hate more than being put on hold when they call your company. They expect to talk to a person and to be treated like one, and instead, they’re ignored and have to spend time waiting for someone to answer. It’s annoying, and it can cost you business. Yet, there are simple ways to keep people on the line if they’re on hold, and the best one is to write an on hold message script.

This is a script that your customers will hear when they waiting to talk to an actual person. It’s what place when someone is on hold, and it costs almost nothing to write one up and record.

And the best part is that you don’t need to write your on hold message script to be so formal. The point of an on hold message is to keep them on the line, not to bore them to death! So, you might as well try to have some fun with it and make your customers laugh while they wait.

And to learn how to write a comedic message script, just keep reading below!

A Person Will Need to Read Your On Hold Message Script

The first step is to realize that writing a script isn’t like writing an article or any other kind of copy. Most kinds of writing are meant to be silently read by a single person. Yet, writing scripts is different because it’s meant to be read out loud by a specific person.

Instead of writing to inform people or to entertain them, you need to write your script as a way to create a conversation. You need to imagine what someone would say to another person and then put it on the page. Don’t be afraid if it feels like you’re talking to yourself — that just means you’re writing well.

It’s Not Just the Writing That Matters — Voice Matters Too

While you need to adapt your writing style for screenwriting, you also need to realize there are additional production steps to recording an on hold message. You need to find someone who has the right voice for the job, and who can read your script well.

A person can have a perfect voice for the job, but they may not be able to pronounce words well or emphasize the right things. When it comes to comedy, coming off as monotone can kill the joke. It doesn’t matter how well you write your script if it isn’t delivered well.

Forget About the Business, Have Fun With It

After finding the right person to read your script, it’s time to start writing it out! As a business person, you’re probably used to writing articles and reports about revenue and strategy. Yet, writing comedy is the exact opposite of these writing styles.

Comedy writing is about having fun with words and being unafraid to say the things that are on everyone’s minds. It’s about getting people to have fun while staying informative and telling a story. And everyone can do it, but not everyone can do it well.

To write a comedy script well, you need to be open with yourself and your audience. Write about your flaws as a company, and present them in a humorous light. The easiest way to start is to write about forcing people to stay on hold and joke about it.

Never Laugh at Your Own Jokes, Write It With Coworkers

Most writers get into the business because they want to work in seclusion. They’re attracted to the myth of being alone with nothing but a keyboard and a computer, scribbling their thoughts. Yet, comedy writing isn’t like traditional writing.

When it comes to writing comedy, you need to have people around you. There should be people around you that you can bounce ideas off of. Otherwise, you’ll just be telling yourself jokes and slowly go insane as you force yourself to laugh at your own jokes.

It won’t make for good comedy writing at all, and you won’t produce a usable script.

Don’t Be Afraid to Be Unprofessional — It’s Comedy

Many professionals aren’t used to stepping outside of their comfort zones and being exactly what they’re not: unprofessional. Yet, to write comedy, that’s exactly what you must be. You can’t be afraid to take off the stuffy suit and let yourself relax, writing whatever comes to mind.

And if you write something that doesn’t impress your coworkers or earn accolades, that’s fine. It’s called the writing process, and it’s why most writers prefer their seclusion. All writers are embarrassed by their first drafts.

Just because you’re writing comedy doesn’t mean you won’t feel embarrassed by what you write. The goal of writing comedy is to overcome that embarrassment, and for you to help your fellow writers know they have nothing to be afraid of. The best comedy writing comes about when the writers are all the best of friends.

Make Sure The Script Stays On-Brand

It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.

If you stray away from the company brand, your audience will notice and your on hold message will backfire. People will feel tricked as they wait to talk to an actual person, and by the time they reach someone real, they’ll be furious.

But, if you stay on brand, people will feel safe and understood. They’ll feel confident that they know what the company is all about, and that will make them easier to work with.

Make Your Company More Personable With a Comedy Script

A comedic on hold message script isn’t just some novelty you can invest in because you feel like it. It’s a way to distinguish your company and establish your brand, and it can help make your customers more eager to do business with you. It’s icing on the cake of your company; without it, it’s not really a cake at all.

Yet, it takes a certain kind of person to write comedy well, and for that, we’re here. Reach out to us, and we’ll prepare a comedic on hold message that will do more than resonate with your audience. It’ll make them laugh, and that’s what it’s all about.

9 Reasons Why You Need a Catchy Jingle for Your Business

catchy jingle

When you hear the word “jingle,” a number of promotions, radiospots, and Superbowl commercials probably come to mind. That’s because our memories can’t help but cling onto those catchy tunes. Studies show that in order to process music, we use the same parts of the brain associated with memory and emotion. 

On the fence about creating a catchy jingle for your business?

Here are nine reasons you need to change that tune with a good jingle! With these nine benefits of a business jingle, you can stay in everyone’s minds for a long time with killer brand recognition. 

1. Attention-Grabbing

When we hear a catchy tune, we can’t help but listen. Whether we’re in the car or watching tv, songs attract our attention. A well-written, catchy jingle will grab a consumer’s attention and keep it for the length of the ad. 

Without a jingle, however, people might tune out your advertisement. 

Once your jingle catches everyone’s attention, it will keep them interested. That way, you can convey the benefits of your product or service within the rest of the ad. By sparking interest, jingles can help you make the most of your company’s advertising budget.

Otherwise, you’re missing an opportunity. Adverts or commercials without jingles don’t always manage to stand out from the crowd. In some cases, you’ll fall to grab everyone’s attention.

As a result, people will miss hearing the main message of your ad!

2. Lasting Impressions

Once you grab your audience’s attention with a catchy ad, you want to stick in their minds. That way, they’ll think about your business even after the ad ends. 

Music is a very powerful advertising tool. Without us realizing it, music embeds itself within our subconscious. Even months after hearing a catchy jingle once, we’ll still remember the song. 

Print ads and pay-per-click ads come and go. Sometimes, we forget them in a manner of seconds. By advertising using jingles, however, you can ensure consumers remember your ad much longer. 

An ad that leaves a lasting impression is far more valuable than an ad that gets a single glance. 

If you create a unique, catchy tune, you can stay in people’s minds for a really long time. 

3. Brand Representation

How do you want people to view your business? For example, a dog-walking service would want to represent themselves as fun-loving and trustworthy.

The music you use within your marketing videos and advertising campaigns will represent your brand. That means the music is also representing your business, which can develop into a long-lasting reputation.

By creating a quality, catchy jingle, you can make sure you’re properly representing your brand.

Your jingle will tell customers about your personality. As a result, consumers will begin to get a better idea about your business. A strong, unique brand personality can also help you stand out from competitors.

When developing your jingle, keep your brand in mind.

4. Music & Mood

Putting people in the right mood can spur them to make a change or start shopping. It can also help spark interest in your business. 

If you want customers to feel excited about your product or service, you need the right music. 

Music impacts us in different ways. Hearing the same commercial jingle a second time can cause us to fall into the same mood. 

By adding a jingle to your next ad, you can get customers hyped up about your business. 

5. Brand Association

A catchy jingle can also help people retain information. What people hear from your ad will stick in their memory. The mood and emotions people feel after hearing your ad will become a part of your brand, too. 

Creating a well-thought-out jingle will give consumers an easy, fun way to remember who you are and what you do. 

Using music will help you create an emotional connection with your customers. 

They’ll associate those emotions with your company every time they see your brand. Then, you can depend on the emotions they associate with your company to get repeat business. 

6. A One-Time Cost

While a catchy jingle can help you attract loyal customers, you only have to pay for the jingle once. Many companies refrain from developing jingles because they’re expensive. However, they don’t come with royalties or recurring fees.

That means you can use them as many times as you want for a higher return on your investment!

7. Audio is Effective

Why waste money on marketing and advertising strategies that haven’t worked for you before? Instead, you can learn how to write a jingle that represents your brand and helps you stand out. Adding a jingle to a video that seems plain can give your content the boost it needs.

Instead of wasting money on strategies that aren’t working, you can use audio to make sure your brand is memorable. 

Discover the importance of jingles in your advertising. 

8. Cut Through Noise

Our world is highly saturated. Everywhere we turn, online and in-person, we’re bombarded by visual ads. By now, we know when companies are advertising at us.

A catchy jingle can cut through the noise.

Instead of struggling to stand apart from the competition, a well-written jingle can do it for you. Now that it’s more difficult to grab someone’s attention among the numerous ads we see each day, you need a strategy that will help you compete. 

9. Nostalgic Emotions

According to this study, different types of music can also produce different emotional reactions. 66% of survey participants also said music is more memorable when it’s used within marketing. 

A well-written jingle can manipulate our emotions.

By drawing on familiar experiences and memories, nostalgia helps us look back on better moments. Nostalgia is a powerful marketing tool that can entice people based on previous emotions. 

By transporting your audience to a better time, you can use a catchy jingle to boost sales!

Jingle All the Way: Why Your Business Needs a Catchy Jingle

One catchy jingle could help you attract a stream of new and recurring customers. With these nine benefits in mind, you can start singing a new tune when it comes to adding jingles to your ads. 

Explore our Jingle Production services today to start giving your ads extra power that rivals your competition!

7 Simple Tips to Create the Perfect On Hold Message

on hold message

Everyone hates being placed on-hold. Especially when time is short and your customers are busy. If you run a popular company but you care about your employees, you know the importance of an excellent on-hold message. 

Your on-hold message can be the difference between a hang-up and a customer that stays in it for the long haul. What’s more, on-hold customers present you a unique opportunity in today’s world– a highly engaged audience. 

Marketing experts fork out millions every year to target engaged audiences. But you’ve got an entire queue-full for free. That’s why we’re here to make sure you don’t mess up this incredible opportunity by presenting out top tips for engaging on-hold messages.

Want to know how to keep customers on the line, satisfied, and excited to engage with your business? Keep reading for the 7 things you need to create the perfect on-hold message every time. 

1. Start With a Greeting

To set the stage for your customer’s on-hold experience, you need the perfect greeting. Any good business greeting should include the business name. And if you have the right call-in software, you may also prefer personalizing the greeting to include the customer’s name. 

But many companies also enjoy creating short slogans to highlight their business expertise. 

For example, companies that are a local staple might mention how long they’ve been in business. Similarly, if your company has won awards for your products or services, you can mention it in your greeting. 

2. Set Your Customers’ Expectations

Once you’ve greeted your incoming caller, it’s time to let them know what to expect from the call-in experience. Are queues full and will there be wait time? If so, make sure to tell the customer how long they can expect to wait or even what number they are in line.

Does the customer have other options aside from speaking with a representative? Then it’s time to list those other options now. And one of those options should always be the next tip on our list: an FAQ on-hold message.

3. Offer FAQs to Save Time

One of the most useful options in your on-hold message is a list of frequently asked questions. Your customer’s question may be on this list, saving them from having to wait in a long queue just to discover the answer is more simple than they might’ve thought. 

Common FAQs include:

  • Company business hours
  • Business location or address
  • Your website

Including directions to your website is an excellent idea for companies that offer services that can also be done online. Is your customer calling to schedule an appointment? Direct them toward your website where they can set up a time online.

4. Make Wait Times Worthwhile

Once a customer is well-informed about their options, you may want to offer something useful to them. After all, the number 1 reason people hang up while on-hold is because they have better things to do than wait. Make their wait time worth it to avoid premature hang-ups.

Include details on upcoming promotions, sales, or exclusive offers. This may also be a good time to plug new services or products your customer may not be aware of. That way, your call-in customer will feel less like they’re wasting time and more like they’re getting something in return for waiting patiently. 

5. Educate While They Wait

While on-hold messages can be an excellent time to up-sell, don’t make your customers think it’s all about your business. Take the time to remind your customer you care with short educational content in your on-hold message. 

Gone are the days of playing boring and monotonous elevator music while they wait. Instead, customers want to be educated through your on-hold message. 

One of the best ways to do this is by offering little tips and tricks that pertain to your business or industry. For example, a credit card company might offer advice on how to improve credit scores or find the best deals on interest rates.

6. Remind Customers to Leave a Review, Like, or Comment

In today’s totally online world, a review can be one of the most valuable customer interactions for a business. Not to mention getting customers to engage with you online. These things build your social proof with prospective customers and go a long way to help improve your business’ visibility in the community you operate in.

But don’t just plug your social media pages and ask for a review full stop. Make sure to let customers know that you value their opinion. Use this time to also let them know if they’ve had a negative experience in the past, you’re more than happy to speak with them about it and resolve your negative feelings.

And when possible, offer customers something in return for leaving a review or following your social media accounts. For example, many companies offer future discounts or free items in exchange for a review on Google or another popular review platform. This will not only incentivize the process but it will also show your customers you really do value their opinion.

7. Be Gracious– Say Thank You

Just as you should never begin an on-hold message without a warm greeting, you should never end a customer’s experience with anything but profuse gratitude. No one likes wasting time on hold. But when you let your customers know you recognize their time sacrifice, they’re more likely to feel like waiting is worth it. 

Get a Custom On-Hold Message For Your Business

Searching for an affordable, custom on-hold message to start engaging customers at your business? Killerspots is here to help. Check out our On-hold Message Services and find out you can start improving customer satisfaction while on-hold today!

How To Improve Your Content Marketing

Typewriter

Content Marketing

Content is everywhere. From viewing street signs to reading articles on the internet, content is a major part of our day-to-day lives. Anyone can start a blog and create content, but great content marketing is about creating stellar content with a purpose and strategy.

One of the most important ways to lure in potential clients or customers is to make sure your content is catchy, consistent, and entertaining. Here’s how:

Catch Their Eye

8 out of 10 people won’t read an article/blog if the title isn’t appealing to them. So, focus on creating a catchy, relatable title. Some ideas include: stating an unknown fact that will entice the reader or create a list-style subject line. List-style articles make it easier for people to skim.

Less Content is More

When writing, make sure to keep sentences and paragraphs short. Most people skim over what they read in order to save time. It’s important to be consistent, so keep paragraphs to a 3-4 sentence maximum. Another option is to use bullet points. This way, readers can jump right to what they want to read.

Don’t be boring!

If you want your readers to stay interested, you need to write conversationally. Nothing is worse than reading something boring and awkwardly formal. If you write as though you’re addressing a good friend, people are more likely to be absorbed in your writing.

Educate your prospects.

A blog is essentially a publishing platform for your business. It allows you to speak directly to your prospective customers and educate them about what your business does. Educating is far more powerful, more trustworthy and more relevant to website visitors than pure selling or even traditional marketing content. Education means that you have thought about their situation and can anticipate the questions they may have. It also means that you understand who they are.

Why blogging?

By publishing blog articles, you create relevant content for your site. For some businesses, it’s very difficult to actually update website content and a blog platform provides you with a solution to that problem.

Publishing content on your blog enables you to attract organic traffic to your site. These are new visitors who are finding you because of your content and not because they are searching directly for your business and your company name. In so doing, you are expanding the circle of awareness and opportunity for your business.

Remember that generating blog momentum takes time and commitment. The sooner you start, the sooner you see results. Plan on a minimum of 24 to 50 articles before you can expect to see the traffic build-up.

Why are Videos Important?

In the marketing and advertising world, content is key. Video has recently become one of the most prevalent ways to pique an audience’s interest. Therefore, it’s only fitting to create a type of video that immediately appeals to consumers.

Since the average attention span is decreasing rapidly, it’s crucial to keep all forms of content short, sweet, and to the point. The shorter the content, the easier it is for people to remember it.

Short-form videos have the power to get right down to the point, which first catches viewers’ attention, and ultimately leaves them wanting more.

Another perk of the short-form video is that smaller file sizes are easier to upload. In the end, that saves you time!

How to Create Them

Reevio, a web-based video-making platform, allows you to create and edit professional-quality videos or animations. It has the largest library of templates of any online video software. Additionally, Promo by Slidely lets you create customized marketing videos that include music and logos.

All in all, short videos are the best way to grab attention online. The best part? Shorter equal less work for you!

Have any questions about improving your marketing ventures? Contact us here. 

What Instagram In-App Payments Could Mean for Business

Instagram In-App Payments

An Instagram in-app payments feature was just added early this month.

This new feature allows social media users to make purchases on Instagram. How? Users can add a credit/debit card to their account, with a pin for security. After they set-up and verify the accounts, users can make purchases through their Instagram account.

Instagram hasn’t stated when it plans to roll out this service.

Weaving commerce more deeply into social media apps offers potentially huge rewards for companies behind the apps, as well as those with products to sell.

Instagram says that more than 80 percent of its 800 million-plus users follow a business on the social network. With numbers like that, the Facebook-owned company will be keen to build out its shopping services to draw in more advertisers and boost revenue even further.

What does this mean for businesses?

You’re able to show your product and store where your customers already are.

One of the biggest challenges businesses face is getting your customer to your store and check out.

While Instagram already offers shopping opportunities via tagged items shown in an image, making a purchase currently involves navigating a pop-out page and completing various steps, including entering payment details for each new merchant.

Instagram in-app payments are now erasing that hurdle for businesses. Your customers won’t even need to leave Instagram to purchase the product you’re showing on your feed. The more steps involved in the buying process, the more likely a customer is going to fall out of the funnel.

It might not seem like Instagram is the place for businesses to communicate with their audience, but Instagram reports that over 200 million Instagrammers actively visit a business profile every day.

How will Instagram in-app payments work?

One of the first equipped is a dinner reservation app Resy. Some of its clients’ Instagram Pages now offer this native payment for the booking. And in the future, Instagram says you can expect direct payments for things like movie tickets through the app.

A tap through to the terms of service reveals that Instagram Payments are backed by Facebook’s Payments rules.

With its polished pictures and a plethora of brands, shopping through Instagram could prove popular and give businesses a big new reason to advertise on the app. If they can get higher conversion rates because people don’t quit in the middle of checkout as they fill in their payment info, brands might prefer to push people to buy via Instagram.

The whole point of Instagram not allowing links in captions is to keep you in a smooth, uninterrupted browsing flow. Getting booted out to the web to buy something broke that. Instagram Payments could make impulse buys much quicker, enticing more businesses to get on board. Even if Instagram takes no cut of the revenue, brands are likely to boost ad spend to get their shoppable posts seen by more people if the native payments mean more of them actually complete a purchase.

How can businesses utilize Instagram in-app payments?

Whenever a new trend or update comes to social accounts, your first thought should always be “How can this benefit my account?”?

Once Instagram opens up the payment option to the general public, you’ll be able to enable your audience with the ability to purchase your products and services directly on Instagram.

Until then, there are things you can do to prepare for the upcoming update.

Make sure you have an Instagram Business account

Business accounts provide businesses a lot more flexibility when it comes to managing your account and presence on Instagram.

They allow you to have an office location and hours in a separate section from a regular Instagram bio. Business accounts also have access to helpful analytics and promotional tools.

You’re also able to boost specific posts that will help you reach a wider audience.

Make sure your site is mobile-optimized.

Since you’re wanting to drive your audience to purchase from you online, the first step is to drive them to your site and store. Instagram is a mobile app, so visitors will be accessing your site from their phone or another mobile device.

Giving them a poor first impression will seriously hurt your chances of ever nurturing them into a customer.

Looking to the Future

Overall, the Instagram in-app payments update is very exciting for businesses and customers alike. Instagram is helping streamline the buyer’s journey through their app, and we’re excited to see how this will pan out.

Do you have any questions about marketing on Instagram or other social sites? Contact us here!

5 Ways to Make Your Email Marketing Strategy a Success

email marketing strategy

Not only does email marketing build credibility and strengthen customer relationships, but it is unique from other marketing strategies. Here’s why: it’s either very inexpensive or free, meaning you have nothing to lose if it fails. On top of that, studies have shown that a successful email marketing campaign can produce up to 4,300 percent return on investment.

Sadly, not all email marketing approaches are effective. People find them to be annoying, due to excessive floods of emails, cheesy wording, and the possibility of spam. However, there are ways to change attitudes regarding an email marketing strategy. Here’s a list of tactics that will pique your consumers’ interest as well as keep them engaged in the content.

1. Directly address the consumer’s name at the start of the email

Even using an automated system that includes each person’s name at the beginning of the message makes it more likely for people to open an email. When a message is personalized, people feel special. This also helps strengthen customer relationships, because they feel valued as a client.

2. Don’t flood your consumers’ inboxes

When targeting a specific audience, take into consideration how large or small it is. The larger the audience, the more emails you might have to send to get your message across. If it’s a smaller population you want to reach, send fewer emails. Better yet, give your customers the option of how often they want to receive emails.

3. Make the “unsubscribe” button clearly visible

How many times have you not been able to figure out how to unsubscribe to an unwanted email? Many times, companies trap their email recipients into receiving excessive messages. Making sure you implement a large, clear “unsubscribe” button in your message builds trust with your customers.

4. Keep your email marketing strategy content simple

The more words and visuals your message contains, the more distracting it is. Simply including just two or three sentences makes it more likely for consumers to be interested in the message. Another tip is to avoid stock photos. Instead, use original images that people have never seen before.

5. Scrap the “click here” option

To put it simply, people associate sketchy links with spam. A “click here” option will turn people off if they think it will lead to a virus. Rather, what you should do is use a different phrase. Make them an offer they can’t resist by using persuasive language. Like “sign up now” or “learn more here” and direct them to your website. 

Since email marketing is a great way to build rapport with your clients for free, make sure you do it the right way. If you have questions regarding email marketing tips or software, contact us!

Benefits of Using Google My Business

Woman working on laptop

Google My Business is a free tool that helps businesses and organizations manage their online presence on Google. It helps customers find your company’s information, such as hours, recent updates, photos, etc. Also, it allows you to respond to reviews, update information, and add posts.

Why use it?

Having a Google My Business sidebar appear after someone searches for your business makes it appear more professional. It can also improve its local rankings. Additionally, it provides viewers with quick and short information so that they don’t have to dig too deep to find what they are looking for.

Advantages

With the new Posts feature, users can create and update more information on the business sidebar. For example, posting about sales, promotions, or upcoming events is a good way to attract customers.

Recently, Google added a Q&A feature, which displays frequently asked questions to viewers right away. This makes it easier for them to decide if they are interested or not. In addition to Posts and Q&A’s, Google has created a real-time chat mode with customers and businesses. This allows for more client engagement and increases brand loyalty.

In short, Google My Business is a great way to keep your small business or organization at the forefront of peoples’ minds.

Want to find out more about best practices on Google? Ask us!

3 External Communications Apps for Your Business

communications

External communications are as important as internal communication. It’s about sending messages to your audience. Such as your clients, investors, suppliers, members of the community, or others.

Certain software can aid in effective communication with people outside of your business. Here’s a list of 3 helpful applications that can benefit your business’ external communications.

Buffer

If you’re looking for a way to create and update social media content on multiple platforms at a time, try Buffer. It’s the easiest option for communicating information to prospective or current clients. When using the application, you can schedule posts to Twitter, Facebook, LinkedIn, and more.

Canva

Canva, a free graphic design website, is a valuable marketing application. It lets you create marketing and advertising materials such as posters, flyers, invitations, etc. Additionally, the best thing about Canva is that even non-designers find it simple to use. Providing the user with premade templates makes it easier on those who aren’t very artsy.

Facebook Pages Manager App

Finally, this app from Facebook allows you to oversee up to 50 of your Facebook pages from your smartphone or tablet. Therefore, it proves to be an efficient social media platform for managing your company’s external communications. You can check activity and keep up-to-date with the page insights.

Overall, if you’re searching for the right communication to reach your intended audience, we recommend you try one of these. If you have questions, let us know! Contact us.

3 Communication Apps for Your Business

Communication

Effective communication within an organization is essential for it to function correctly.

A quick but efficient way to communicate with other employees within your business is to use digital applications. Here are a few examples of useful apps that your business can use:

Skype

Let’s start with the simplest software. Skype is an application that provides video calling between devices. Additionally, it serves as an instant messenger, so you can quickly send information to other employees in (or out of) the office without having to get out of your chair.

Trello

One way to keep employees organized is to use Trello. It’s a web-based project management application that allows members to collaborate by adding projects to “boards”. In short, it tells you who is working on certain tasks within your organization, and when they are completed.

Infusionsoft

Finally, Infusionsoft is an email marketing platform and a Customer Relationship Management (CRM) software all-in-one. Therefore, this means that you can manage your clients’ contact information, interaction history, and other individual records. Infusionsoft saves you hours of time by making your customer details simple and well-organized.

Without a doubt, these three applications are helpful tools that aid in managing your business’ internal communications. For more information about these platforms, contact us here.

3 Fall Marketing Tips for Your Business

Fall is the season of change. It’s a great time to update your strategy and promote your business with some fall marketing tactics.

Read on to find our 3 favorite methods for marketing your business in the fall.

1. Photo Fun

A fun idea for fall marketing is to invite your customers and followers to engage in a photo contest.

You could have them post pictures of their favorite fall activities, like jumping in piles of leaves, picking apples, going to a football game, or anything else!

It’s even better if you could have the activities align with the products or services you offer.

2. Go, Team!

Fall is also the time of big team sports. Basing promotions, deals, and sales around games and events are a great way to market your business in the fall.

You can base promotions on local, college, or big team games. Examples of ideas you can try are having a discount or sale if the local or college team wins their game. Or you could offer a percent discount based on a star player’s number every game day or every home game.

3. Happy Holidays!

Fall is a marketing season filled with Holidays. Halloween and Thanksgiving are 2 of the major Holidays, but you don’t just have to focus on them.

You can make your business stand out with fun, social media friendly holidays unique to your business, like a “National Taco Day” sale or an “International Coffee Day” sale.

Are you looking for assistance in your marketing strategies or ventures? Contact us here!