You’ve got the skills, the talent, and the drive to make your mark in the advertising world. But no matter how great your ideas are, they won’t make a splash unless you can convince advertising agencies that you’re the one they need. That’s where pitching comes in—and we’re here to help you craft your very own Mad Men-style pitch that will have ad execs clamoring for your services. So grab a pen, crank up your wit, and let’s get started!
Step 1: Know Your Audience
The first step towards a successful pitch is knowing your audience. You wouldn’t walk into a vegan restaurant and try to sell them beef, would you? (If you would, please stop reading and reevaluate your life choices.) So, before you even think about pitching, do your homework.
Learn about the agency’s strengths, weaknesses, clients, and culture. Familiarize yourself with their work, their values, and their people. This will not only ensure that your service is a good fit for them but also help you tailor your pitch to be more relevant and engaging.
Pro tip: Try to find a personal connection with someone at the agency. Maybe you went to the same school or have a mutual friend. This will help establish rapport and make your pitch feel more like a conversation.
Step 2: Don’t Just Sell; Solve
When pitching your services, don’t just focus on why you’re amazing (though, of course, you should definitely mention that); instead, focus on how your service can solve a specific problem that the agency faces. Position yourself as the knight in shining armor, swooping in to save the day.
For example, if the agency is struggling with content creation, don’t just say, “I’m a fantastic writer.” Instead, say, “I’ve noticed that your agency has been having trouble keeping up with content demands, and I believe my writing skills and experience can help alleviate that burden.”
Pro tip: Use real-life examples of your work to demonstrate how you’ve helped other clients solve similar problems. This will help build credibility and trust.
Step 3: The Art of Storytelling
Who doesn’t love a good story? Stories have the power to engage, entertain, and persuade. So, when pitching your services, weave a narrative that showcases your value and makes the agency feel like they’re part of the story.
For example, instead of saying, “I have ten years of experience in digital marketing,” try saying, “Over the past decade, I’ve had the privilege of helping countless brands grow their online presence and thrive in the digital world. I’d love to bring that expertise to your agency and help you achieve similar success.”
Pro tip: Use vivid language and anecdotes to make your story more memorable. Remember, you’re not just selling a service; you’re selling an experience.
Step 4: Roll Out the Red Carpet
You know those fancy restaurants where the maître d’ greets you by name, remembers your favorite dish, and makes you feel like royalty? That’s how you want the agency to feel when you pitch your services. Treat them like the VIPs they are by going the extra mile to make your pitch personalized, thoughtful, and engaging.
For example, if you notice that the agency’s website has a quirky sense of humor, infuse your pitch with a similar tone. Or, if the agency has recently won an award, mention it in your pitch and congratulate them on their success.
Pro tip: Keep the agency’s needs, preferences, and pain points in mind throughout your pitch. This will show that you truly understand them and have their best interests at heart.
The Bottom Line
With these tips in hand, you’re ready to stride into that advertising agency like the Don Draper you know you can be. Remember, the perfect pitch is just the beginning of a successful partnership. Once you’ve won the agency over, it’s time to roll up your sleeves, put your money where your mouth is, and deliver on your promises.
Killerspots Inc. is the ideal choice for businesses looking for a reliable and creative video advertising agency. With our expertise, experience, innovative approach, comprehensive digital marketing solutions, superb client service, and competitive pricing, we’re well-equipped to help businesses create impactful video ad campaigns that drive results.