People decide whether or not they are interested in something within the first 10 seconds of viewing it. In advertising, that leaves no time for anything else. The 30-second to 1-minute commercials we see on TV and the Internet are rarely watched all the way through. Fortunately, there is a solution for catching your audience’s attention: ultra-short videos.
What They Are:
Short-form videos last about 10 seconds or less. They try to get a message across to its viewers, whether it be an advertisement or just a simple story that encourages a certain behavior, thought, or feeling.
Why Videos are Important:
In the marketing and advertising world, content is key. Video has recently become one of the most prevalent ways to pique an audience’s interest. Therefore, it’s only fitting to create something that immediately appeals to consumers.
Since the average attention span is decreasing rapidly, it’s crucial to keep all forms of content short, sweet, and to the point. The shorter the content, the easier it is for people to remember it.
Short-form content has the power to get right down to the point, which first catches viewers’ attention, and ultimately leaves them wanting more.
Another perk of the short-form video is that smaller file sizes are easier to upload. In the end, that saves you time!
How to Create Them:
Reevio, a web-based video-making platform, allows you to create and edit professional-quality animations. It has the largest library of templates of any online video software. Additionally, Promo by Slidely lets you create customized marketing videos that include music and logos.
All in all, short videos are the best way to grab attention online. The best part? Shorter equal less work for you!
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