How to Make a Smokin’ Hot Video Commercial for Your Small Business

how to make a video commercial

If you run a small business, you want to market it successfully. No matter how great your business is, without marketing, it will not maximize its potential. 

So what are the best ways to put your small business on the map?

One of the best ways is through a video commercial. A video commercial strikes at the heart of your audience and is often the best way to promote your small business.

We’ve put together this guide to show you how to make a video commercial for your small business.

The Guide on How to Make a Video Commercial

Even if you run a small business, you can find great equipment to create a video commercial. Once you’ve invested in the best equipment, you are ready to start planning your video commercial.

Here’s what you need to know:

1. What’s the Story?

The first decision to make is the message you want to put across to your audience. Are you making a generic promotion for your brand? Are you selling a particular product or service?

Commercials are succinct messages. You need to focus on one topic for each commercial. We recommend opting for a specific message or promotion to get the most out of your video commercial.

A generic commercial will introduce your audience to your brand. These are best for showing on your website. A direct commercial is more likely to compel them to engage with your brand. These should be distributed in as many ways as possible.

2. Who Is Your Audience?

Next, you have to consider who your audience is. You need to conduct extensive research on your audience before you write the script. The audience you speak to is your target market.

You will have to look at your target market’s age, geographic location, interests, spending patterns, etc. among a variety of other metrics. This will help you decide how to communicate your message with them.

This would be a great time to speak to a marketing or branding agency to understand who your target market is and how to speak to them.

3. Brainstorming

Now you come to the brainstorming process. In this process, take a sheet of paper and write about how you envision the commercial.

In this, you can outline the portions of your video commercial. If you are planning on creating a 60-second commercial then you should aim to outline what every 15 seconds will convey. You can write a four-part structure for the video commercial.

You can also use this step to determine the style and tone of your video commercial. Do you want to put humor in your commercial? Will it have a serious or urgent tone?

You also want to think about the setting of your video commercial. Will it be filmed in several locations or one location? Will it have a voiceover? How many characters (and actors) will be needed for the commercial?

Make sure you take your time with brainstorming. Once you are finished brainstorming, you can write your script for your video commercial.

4. Write the Script

Writing the script will take time. We urge you not to hurry through this. Take your time and make sure to revise your script several times. You should also show it to seasoned commercial directors to garner their feedback.

Your script should be written on a page that has four columns. The columns should show the timestamps and duration (Column 1) and then the video image, audio, and graphics in each of the three additional columns.

So, for example, Column 1 will state 0:00 to 0:15. Within those 15 seconds, you have to outline what will be shown to the audience within those 15 seconds. You have to detail what will be seen in the commercial as meticulously as possible.

Make sure that your script has a few seconds where your company’s name will be showcased. If you are promoting a product or service, have a Call To Action within the script.

5. Shoot Your Commercial

You are now ready to shoot your commercial. A video commercial production requires you to be detail-oriented.

Make sure that your visuals are up to par. You want to make sure that the lighting makes it easy to see the graphics, actors, and the setting of your commercial. Make sure that your audio equipment is of the highest quality.

An audience can forgive sub-par visuals but never sub-par audio. Make sure that your actors are speaking clearly. If you have a voiceover, make sure that it is also recorded clearly.

It is always best to hire a professional video commercial crew to help you shoot your commercial. You should schedule a few days for you to shoot your commercial. You should also schedule days to reshoot any scenes in case they do not turn out the way you need it to. If your commercial is to have a narrator, make sure that you schedule several days for the recording and any possible re-recording.

6. Edit Your Commercial

After you have filmed your commercial, you have to edit it. You can use a software application such as Adobe Premiere Pro or Final Cut Pro for editing. We suggest hiring an editor or taking a few editing classes so you can understand how to properly edit a video. You can consult with a seasoned video commercial maker on how to best edit your commercial. 

You want your commercial to have enhanced visuals and audio. Do not overuse any transitions or special effects that come with the editing software. Keep the editing simple so that your viewers can focus on the substance of the commercial. 

7. Showcase Your Commercial

Once you complete your commercial, you are ready to showcase it. You can reach out to local television stations for showcasing.

We also recommend showing your commercial online. Using websites such as YouTube, Vimeo, or the video-sharing application LBRY, you can reach a wider audience.

You should always seek new venues to showcase your commercial. The more your commercial is seen, the greater chances you have of your small business gaining exposure.

Let’s See Your Commercial

Now that you know how to make a video commercial, we want to see your commercial. Follow the steps in this guide and you’ll make a great commercial for your brand.

We’d like to help you promote your brand. Check out what we offer for your brand.

9 Benefits of Video Marketing to Grow Your Online Presence

benefits of video marketing

If you haven’t been using video marketing, then you seriously need to reconsider your marketing strategies because you’re missing out big time. Interesting videos make interesting stories, and stories are excellent for marketing because they elicit emotion.

Some of the most significant reasons why video marketing is essential for your business is the fact that it’s memorable and measurable. This makes video marketing one of the most powerful ways of reaching customers, whether prospective or existing. 

So what are the benefits of video marketing, and why should you implement it in your marketing strategies? Once you are done with the marketing basics, you need to delve deeper and capture more attention. Let’s look at the benefits of video marketing for your business. 

1. Videos Result In Great ROI

To get you started off with some excitement, video marketing provides fantastic ROI, and this is one of the things you’re in business for. Even though video production may not be the easiest or cheapest of tasks, with a plethora of online video editing tools on the internet, it will pay big time.

Additionally, most customers are not worried so much about the video quality, like the content quality. Provide clear and relevant messages that explain what your products or services are all about. Of course, this is not to say that they should be low quality, even smartphones nowadays produce incredible videos, so you’ll have no excuse. 

2. Videos Build Trust

Essentially, trust is the foundation of conversions and sales. In a highly competitive business world, persuading clients to do business with you and not your competitors is not an easy feat. Building trust and strong relationships with customers gets easier with videos.

Videos ignite emotional responses, regardless of how short they are. In fact, you don’t need to keep selling because once you provide useful and interesting information, customers will come to you. Effective and interesting videos present your business in a conversational form and give customers the confidence to purchase products online. 

3. Videos Appeal to Mobile Users

An overwhelming 78% of consumers watch videos on mobile devices because people nowadays want to do things on the go. The number of mobile users increases by the year, and this only means that your video audience will keep expanding. Mobile users are more likely to feel a personal connection with a brand than desktop or TV viewers, so it’s imperative that you take advantage of the market. 

4. Videos Boost Conversions and Sales

Adding the most important video to your landing page alone could increase your conversion rates by 80%. One of the many benefits of video marketing is that videos have the ability to lead directly to sales. Vision is the most dominant sense that human beings possess, so it’s only natural that videos have such a huge impact on them. 

5. It’s Easy to Explain Everything Through Video

It’s so much easier to show people how your products work compared to writing about it. Explainer videos trend every day, and so do tutorial videos. Most consumers are watching explainer videos to learn what products are all about and how to use them. 

An explainer video on your homepage would be super effective in driving conversions and sales. If you have a difficult concept, then video is the best way to explain it in a way your target audience understands. Besides, interesting videos, such as animated videos, are fun to watch, and people like to share such videos. 

6. Videos Engage Everyone

One of the most significant benefits of video marketing is the ease of video consumption. Consumers get bored very easily, and reading long product descriptions is not pleasant at all. The modern customer is too busy for that anyway, and videos are easier to work with because all they have to do is watch, regardless of where they are.

Even if they’re lazy, as long as your videos have clear audio, they will certainly watch them. 

7. Videos Encourage Shares

Most people tend to share videos than they do content, and shares lead to a larger audience. If you want to expand your target audience and get the message out there, delve into video marketing and watch your customer share! This is simply one of the best ways to go viral. 

8. Videos Are Excellent for All Search Engines

All search engines, especially Google, value high valuable content, and interesting videos will have a tremendous impact on your SEO. With prolonged exposure, you will build trust, which will signal to search engines that you have valuable content.

You are more likely to rank high on search engines if you have a video on your website, and given the fact that Google owns YouTube, videos certainly affect search engine ranks. 

9. Social Networks Thrive Through Videos

It’s already clear that people love videos, and you should give provide just that, but where? Social networks such as Facebook, Twitter, and Instagram are some of the best places to post your important videos. Most consumers would share company videos as long as they were entertaining, regardless of whether they are actually interested in the products. 

Bonus Tip: Ads Do Wonders in Videos

Video ads have the highest click-through rate among all digital formats. This says a lot about marketing videos and all the benefits they come with. If you do everything right and create awesome videos, you can be sure that people will remember, regardless of whether they watch the whole ad or not. That’s how awesome videos are for business. 

The Benefits of Video Marketing: Summing it Up

From financial motives to practical reasons, you can well see the benefits of video marketing. All these points make quite a strong case for videos and showing you that they work. If you want to jump into the modern marketing wagon, video marketing is the way to go. 

If you’d like more awesome marketing tips, check out our website or give us a call and we’ll be glad to help. 

The Pros and Cons of TV Advertising

TV Advertising

TV advertising reaches a larger audience than the newspaper or radio. They allow you to display your message with sight, sound, and motion. TV, in all its forms, is the world’s favorite video. On average, TV accounts for 90% of the average viewer’s video time. But with growing costs and production time, is creating advertisements for TV profitable for business’ in today’s climate?

Today we’re discussing the pros and cons of TV advertising.

Pros of TV Advertising

TV advertising has a large reach

TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time. As long as the advertisement is able to gain the attention of the targeted viewers, you will be able to make an immediate and lasting impression. It tells the viewer that you are serious about what you are offering. It also gives a viewer some video evidence that you can offer a superior product or service compared to the competition

TV advertising has a big impact

TV advertising often reaches consumers when they’re at their most attentive and alert. When you air a television advertisement, you often have a captive audience. The average American spends four or more hours a day watching television, according to the Nielsen Company. The chance of a viewer channel spinning during their program of choice is low because they don’t want to miss anything, and even some On Demand viewing options disable the ability to fast forward through limited commercial breaks.

TV advertising is multisensory

By putting your brand, service, or product there, you’re able to convey a message with sight, sound, and motion that can leave a lasting impact. TV ads allow you to show and tell a wide audience about your business, product, or service. You can show how your product or service works, demonstrate the benefits of ownership, and show how it’s packaged so prospective customers will know what to look for at the point of sale.

TV advertising helps you establish a brand identity

How your message is presented to the public is a way to add some personality to your brand. They give you a chance to be creative and attach a personality to your company or product. TV ads give you an opportunity to be creative and to give your business a real sense of personality. That’s a great way to connect with customers and to build a loyal clientele that keeps coming back for more

Cons

TV advertising can’t be changed easily

Unlike display ads, social media posts, or even print ads, you can’t hop in and change a TV ad without shooting a new ad or at least contacting the network. If you do choose to change anything, it’ll cost you more money. Also, changing a TV ad isn’t just expensive; it’s also a slow and time-consuming process. Re-shooting and producing an updated video can take days or weeks, making it impractical to adjust your TV ad strategy on the fly. And even if you do manage to make changes to a TV ad campaign, the people who view your ads might notice the changes and find them confusing.

TV advertising can get expensive

No other advertising medium will eat up your budget as quickly as television. Even if you’re buying late-night cable TV spots, air time can run into thousands of dollars. You’ll also have to deal with production costs, including hiring scriptwriters, actors, editors, and other professionals. An ad agency can coordinate this process and even help you design an entire ad campaign, but they’ll charge you by the hour to do so. And since TV ads are far more effective when they’re viewed repeatedly, you’re going to have to buy multiple ads.

TV advertising makes it hard to target

One challenge, of course, is the fact that even niche cable TV channels still appeal to relatively broad audiences: stay-at-home moms, for example, or retirees. Also keep in mind, however, that TV advertisers have a hard time knowing exactly who sees their ads at any given time. This lack of feedback gave rise to the old adage that half of all advertising works but nobody knows which half! This doesn’t mean TV advertising is completely ineffective; it has its time and place. But if your business wants to reach very specific audience groups or access detailed analytical feedback, consider using online advertising instead.

Pros Vs Cons

People decide if they are interested within 10 seconds of seeing a video. So it’s up to you to decide if the pros of Tv advertising outweigh the cons. In advertising, that leaves no time for anything else. Ads on TV need to be compelling from the start. Fortunately, there is a solution for catching your audience’s attention: professional video production. Professional video is a great way to create rich content for your business. We have all the skills necessary to turn your video dreams into a reality. Contact us here.

Videos and Your Content Strategy

videos

People decide whether or not they are interested in something within the first 10 seconds of viewing it. In advertising, that leaves no time for anything else. The 30-second to 1-minute commercials we see on TV and the Internet are rarely watched all the way through. Fortunately, there is a solution for catching your audience’s attention: ultra-short videos.

What They Are:

Short-form videos last about 10 seconds or less. They try to get a message across to its viewers, whether it be an advertisement or just a simple story that encourages a certain behavior, thought, or feeling.

Why Videos are Important:

In the marketing and advertising world, content is key. Video has recently become one of the most prevalent ways to pique an audience’s interest. Therefore, it’s only fitting to create something that immediately appeals to consumers.

Since the average attention span is decreasing rapidly, it’s crucial to keep all forms of content short, sweet, and to the point. The shorter the content, the easier it is for people to remember it.

Short-form content has the power to get right down to the point, which first catches viewers’ attention, and ultimately leaves them wanting more.

Another perk of the short-form video is that smaller file sizes are easier to upload. In the end, that saves you time!

How to Create Them:

Reevio, a web-based video-making platform, allows you to create and edit professional-quality animations. It has the largest library of templates of any online video software. Additionally, Promo by Slidely lets you create customized marketing videos that include music and logos.

All in all, short videos are the best way to grab attention online. The best part? Shorter equal less work for you!

Have any questions? Contact us here! 

The Importance of Post Production

Video Editing Software

There are plenty of important fields in the video production industry. Between casting, shooting, and audio production, all play a separate role. But that doesn’t make any of them less significant. After all, a production piece may be shot very well and have clear audio. But if actors are miscast, the finished product may receive heavy criticism. Speaking of which, the final stage of the production process, which involves putting many of these aspects together, is another important part of the video production industry. Known as post production, here are a few things to remember in the process.

Don’t Wear Too Many Hats

Whether you have experience in the video production industry or not, don’t try to juggle too many tasks at once. Post production is a team effort. And with all the work to be done, it can take up to several months to complete. Between adjusting audio and music, adding special effects, and wrapping up the piece as a whole, it usually takes longer than the actual shooting of the film. It’s a collaborative effort where all aspects of production come together, and the piece becomes refined. Of course, though, the length of how long this will take, depends on what you’re producing. If you’re looking to produce a full length feature, for example, the process will be much more involved than if you were creating a short piece for college students.

Have A Back-Up Plan

Don’t just plan ahead during the post production process, but have a back-up plan as well. For example, let’s say you or someone on the team is working on adding music to a scene. Make sure to have another piece of music prepared, in case you realize the original track which was planned to be used, doesn’t fit well with the scene. For every effect, music track, or transition shot that’s added, make sure there’s a contingency plan. Even during the final stages of production, effects and editing often don’t wrap up until the final weeks before the film’s release date, especially for full length features.

For more information about the essentials of video/ television creative production, feel free to contact us today at Killerspots.com, Inc. We look forward to hearing from you.