Category: Video Production

In today’s digital age, businesses need to keep up with the newest trends and technologies to stay ahead of the competition. One such trend is the use of video in marketing and advertising. 

Video is an impactful resource that can aid companies in reaching a wider audience and engaging with them more meaningfully. This article will explore the four unmistakable red flags indicating that your business should invest in video.

1. Your Website Is Not Generating Enough Traffic

Your website is your online storefront and should be made to attract and engage visitors. However, if your website is not generating enough traffic, it could be a sign that your content is not compelling enough. 

Video is a great way to make your website more engaging and increase the time visitors spend on your site. A Wyzowl study reveals that 89% of individuals admit to being persuaded to purchase a product or service after viewing a video from the brand.

Investing in a digital video agency can help you create high-quality videos that showcase your products or services and tell your brand story. Video ad agencies can help you create targeted video ads that reach your target audience and drive traffic to your website.

2. Your Social Media Engagement is Low

Businesses can effectively engage with their target demographics and market their brand by leveraging the immense potential of social media platforms. But if your social media engagement is low, it could be a sign that your content is not resonating with your audience. 

Video is a great way to increase social media engagement and get your audience to share your content. A brand and marketing agency can help you curate optimized videos for social media platforms like Facebook, Instagram, and Twitter. 

These videos can be short, engaging, and shareable, making them perfect for social media. According to HubSpot, videos on Facebook receive 135% more organic reach than photos.

3. Your Competitors Are Using Video

If your rivals are incorporating video into their promotional strategies, it indicates that you should also consider investing in video content. Video is becoming increasingly popular, and businesses that don’t use it are at a disadvantage. 

Based on a study by Cisco, by 2022, over 82% of all internet usage by consumers will be attributed to online videos. Investing in a digital video agency can help you stay ahead of the competition and create more engaging and compelling videos than your competitors. 

A brand and marketing agency can help you develop a video marketing tactic that aligns with your company goals and reaches your target audience.

4. Your Sales Are Declining

Once your sales decline, it could be a sign that your marketing and advertising strategies are not working. Fortunately, video is a great way to boost sales and drive conversions. According to research conducted by Optinmonster and presented by InVideo, businesses that use video see an average 66% increase in qualified leads.

Investing in a video ad agency can help you create targeted ads that drive conversions and increase sales. These ads can be tailored to your audience’s interests, behavior, and demographics, making them more effective than traditional advertising methods.

Conclusion

Videos influence businesses, enabling them to connect with a broader audience, foster more profound engagement, and boost conversions. If your website is not generating enough traffic, your social media engagement is low, your competitors are using video, or your sales are declining, it’s a sign that you need to invest in video. 

Working with a digital video agency, a brand and marketing agency, or a video ad agency can help you create high-quality videos that drive results and help you stay ahead of the competition.

Searching for a brand and marketing agency that genuinely cares about your success? Look no further than Killerspots. Our passion for creativity and ROI is unmatched, and we’ve been serving clients worldwide since 1999.

Whether you need radio production, jingle production, TV and video production, social media, or SEO, our talented team has definitely got you covered. Call us at 800-639-9728 today, and let’s create something unforgettable together.

Video marketing is an excellent way to promote your business, and with the rise of social media platforms, it has become a popular tool for businesses to reach their audience. With this in mind, it’s crucial to find a reputable video production agency that can create high-quality videos that meet your needs, budget, and goals. Before hiring a video production agency, you need to ask some essential questions to ensure that they are the right fit for your business.

Ask about the Type of Video Production Services They Offer

Some video production agencies may specialize in creating corporate videos, while others may focus on creating advertisements or explainer videos. Knowing the types of video production services that a company offers can help you determine if they are the right fit for your business needs.

Ask about Their Experience in the Industry

Experience is a crucial factor to consider when hiring a video production agency. You want to work with a team that has a proven track record of creating high-quality videos for different businesses. Ask about their experience in the industry, the types of clients they have worked with, and the projects they have completed. This information can give you an idea of their expertise and what they can bring to the table.

Ask about Their Creative Process

A video production agency’s creative process is another essential factor to consider. How do they come up with ideas for videos? Do they involve the client in the creative process? Do they have a structured process for creating videos, or is it more fluid? Understanding their creative process can help you determine if they are the right fit for your business needs.

Ask about Their Timeline for Completing a Video Project

You want to work with a team that can deliver high-quality videos within your specified timeline. Ask about their process for creating videos, how long it takes to complete a project, and if they can meet your deadlines.

Ask about Their Pricing Structure

Pricing is another critical factor to consider when hiring a video production agency. You want to work with a team that can create high-quality videos within your budget. Ask about their pricing structure, what is included in their pricing, and if there are any hidden fees. Knowing the pricing structure can help you avoid any surprises or unexpected costs.

Ask for References

Ask the video production agency if they can provide references from previous clients. This information can give you an idea of their work quality, professionalism, and customer service. Reach out to their references and ask about their experience working with the video production agency.

Ask about Their Approach to Customer Service

Customer service is an essential factor to consider when hiring a video production agency. You want to work with a team that is responsive, communicates effectively, and listens to your needs. Ask about their approach to customer service, how they handle customer feedback, and if they have a dedicated account manager.

Ask about Their Approach to Revisions

Revisions are a natural part of the video production process. Ask the video production agency how they handle revisions, how many rounds of revisions are included in their pricing, and if there are any additional fees for revisions. Knowing their approach to revisions can help you avoid any unexpected costs or delays.

Ask How They Measure the Success of a Video Project

Ask the video production agency how they measure the success of a video project. Do they track metrics such as engagement rates, views, or conversions? Understanding their approach to measuring success can help you determine if they are the right fit for your business goals.

Conclusion

Hiring a video production agency is an important investment in your business’s marketing strategy. By asking these essential questions, you can ensure that you are working with a reputable team that can deliver high-quality videos that meet your needs, budget, and goals.

Do you want to work with a digital marketing agency for email marketing in the US? Killerspots is an expert team that offers a full range of services, including radio and jingle production, TV and video production, social media, studio rentals, and SEO. Contact us today to make the most of your next video project!

In today’s world, video production has become a powerful tool to reach out to consumers and promote businesses. Regardless of whether you are creating corporate videos, commercials, or any other type of video content, finding the right production company is critical to ensure that your project is executed successfully.

Read on as we discuss some guidelines to help you pick and hire the right production company for your next video project.

Consider their Expertise

The first thing you should consider when choosing a production company is their expertise. Video production is a broad field, and different companies specialize in various areas. Some companies specialize in creating promotional videos, while others focus on creating documentaries or corporate videos. Therefore, it is essential to choose a company that specializes in producing the type of video content that you need.

Look at their Portfolio

Another crucial factor to consider when choosing a production company is their portfolio. A portfolio is a collection of their previous projects, which can give you an idea of the quality of their work. You should go through their portfolio and look for projects that are similar to yours. If they have produced similar videos in the past, it is an indication that they have the necessary experience and skills to handle your project.

Check their Reputation

The reputation of a production company is also crucial when choosing the right one for your video project. You can check their reputation by reading online reviews, testimonials, and case studies. You can also ask for references from the production company and contact their previous clients to get an idea of their experience working with the company. A good reputation is an indication that the company is trustworthy, reliable, and produces high-quality work.

Consider their Equipment and Technology

The quality of the equipment and technology used by a production company can also affect the quality of the video produced. Therefore, it is essential to choose a company that has up-to-date equipment and technology. You should ask about the type of cameras, lighting, and editing software they use. If a company is using outdated equipment, it may affect the quality of the video produced, and you may end up with a subpar video.

Check their Pricing

The pricing of a production company is also a crucial factor when choosing the right one for your video project. You should ask for a detailed quote from the company and compare it with other companies in the market. However, it is crucial to keep in mind that the cheapest option may not always be the best option. You should consider the quality of work, expertise, and reputation of the company before making a decision.

Prioritize Communication and Collaboration

The production company you choose should also have good communication and collaboration skills. They should be able to understand your vision and ideas and work with you to bring them to life. They should also be able to provide regular updates on the progress of the project and be open to feedback and suggestions.

Conclusion

Choosing the right production company is critical to the success of your video project. You should consider their expertise, portfolio, reputation, equipment and technology, pricing, and communication and collaboration skills. By following this guide, you can find a production company that can deliver high-quality video content that meets your needs and exceeds your expectations.

Are you looking for a digital video agency in the US? Killerspots is an expert team that offers a full range of services, including radio and jingle production, TV and video production, social media, studio rentals, and SEO. Contact us today to make the most of your next video project!

As we get further into 2023, the world of video production continues to evolve and adapt to the ever-changing digital media landscape. With the rise of innovative technologies, social media platforms, and audience preferences, businesses and content creators must stay ahead.

In this article, we will explore six captivating and engaging video production trends that will help you create memorable content and enhance your brand’s online presence.

1. Immersive 360-Degree Videos

One of the most captivating video production trends in 2023 is the rise of 360-degree videos. These immersive videos provide a unique, interactive experience that allows viewers to explore every angle of the scene by simply clicking and dragging the video around. 

This technology has been increasingly popular for virtual tours, travel videos, and event coverage, offering an unparalleled sense of presence and engagement. By incorporating 360-degree videos into your content strategy, you can provide your audience with a more immersive and memorable experience that will leave a lasting impression.

2. Bite-Sized, Shareable Content

In today’s fast-paced digital world, attention spans are shorter than ever. These days, bite-sized, shareable content is created to capture and hold viewers’ attention. 

This includes short, impactful videos that can be easily shared across various social media platforms, as well as engaging micro-videos that cater to the rapid consumption habits of modern audiences. Creating concise, easily digestible content ensures your message reaches a wider audience while adapting to their preferences and viewing habits.

3. Personalized, Interactive Videos

People love personalized experiences, and this preference has led to the rise of personalized, interactive videos. These videos allow viewers to choose their path, make decisions, and interact with the content uniquely. 

A few examples are branching narratives, quizzes, polls, and even personalized product recommendations. Personalized, interactive experiences can create a more engaging and memorable connection with your audience, increasing brand loyalty and conversions.

4. Authentic, Documentary-Style Storytelling

In the world of video production, authenticity is key. There is a growing shift towards authentic, documentary-style storytelling that offers a genuine and unfiltered look into the lives of real people. This style of video production often involves a more intimate, personal approach, showcasing real stories and raw emotions that resonate with viewers. 

By embracing this trend, you can create content that captivates your audience and fosters a deeper connection with your brand.

5. AI-Driven Video Creation

Artificial intelligence (AI) has been making waves in various industries, and video production is no exception. AI-driven video creation tools enable content creators to produce high-quality videos with increased efficiency and reduced costs. 

These AI-powered tools can assist with scriptwriting, video editing, and even generating custom animations, allowing creators to focus on crafting engaging stories and visuals. With AI tools, you can streamline your production process and stay ahead of the curve in an increasingly competitive digital landscape.

6. Vertical Video Dominance

With the rise of platforms like TikTok and Instagram Reels, vertical video has become the new norm for mobile-first audiences. There is an increased focus on creating vertical videos catering to smartphone users’ viewing habits. With this strategy, optimize your content for mobile viewing and ensure your message reaches a wider audience on their preferred platform.

Conclusion

As we navigate the ever-evolving digital landscape, staying ahead of the curve in video production trends is essential for businesses and content creators. By embracing the top video production trends, you can captivate and engage your audience while enhancing your brand’s online presence. Take advantage of these exciting opportunities to elevate your content and connect with your target audience in innovative and memorable ways.

If you’re looking for a creative and reliable video ad agency, we can help you! Killerspots is the best digital media advertising agency. Our services range from radio production, tv and video production, social media, SEO, and more! Together, we can take your brand to the next level! Call 800-639-9728 to get the passion and ROI your business demands. Let’s get started!

If you stay in touch with the world of marketing at all, you’ve likely heard that video marketing is essential even for small businesses. Increasingly, people are choosing to watch videos online rather than read articles. This means that having video ads can be seriously beneficial to your business.

However, making video ads can feel like a big learning curve. What if you don’t have video equipment or a great location to shoot?

That’s where green screen studio rentals in Cincinnati come in.

Wondering why you might want to rent a green screen studio in the Queen City? Let’s take a look at what you should know.

What Is a Green Screen?

A green screen is a backdrop that can be used while filming video footage. Basically, people can be filmed in front of the green screen and other footage can be superimposed on the screen using a process known as “chroma keying.” Using this technology, green screens can be used to create videos where it looks like the subject is in any number of destinations or places.

What Are the Benefits of Renting a Green Screen Studio?

If you’re considering making an ad for your business, you might be wondering “why use a green screen at all?” If you haven’t checked into the green screen world in a while, you might think that videos using green screens are clunky and cheesy. However, the technology has come a long way in recent years, meaning that you’ve probably watched a lot of advertisements that were shot using a green screen without even realizing it.

There are a lot of green screen benefits when it comes to creating advertisements or other videos for your business. Let’s take a look at why renting a green screen studio in Cincinnati might be right for your next shoot.

Create Professional Looking Backgrounds

When you are making videos for your company or for personal use, the background is essential for creating a professional look. When you use a digital background setup, it means that you have complete control over the setting in which your video is shot. It doesn’t matter if you’re business doesn’t even have a physical office or storefront, with a green screen you can create a professional-looking production with ease.

Helps Build Brand Identity

There is also an awesome opportunity for building your brand identity when you use a green screen in your videos. You can help to make your videos stand out by adding branding elements, colors, and textures that help your customers identify with your brand. This means that you can maximize your advertising efforts while also making your videos look high-quality and authoritative.

(Are you also thinking about making radio ads for your brand? Learn more about our radio ad production here.)

Gives You Control over Your Environment

It can be very stressful to record a video on location. There are a lot of reasons why your shoot could get disrupted, including weather conditions, traffic, and many other setbacks. Having these kinds of interactions can be expensive and time costly.

On the other hand, when you choose green screen studio rentals in Cincinnati, you have complete control over your environment. You don’t have to worry about circumstances outside of your control getting in the way of your schedule. You also don’t have to put time into checking the weather, booking locations, or other time-costly aspects of trying to shoot on location.

Allows You to Film Anywhere in the World

One of the biggest green screen benefits is that you can film yourself literally anywhere in the world. You can be standing in front of the Great Wall of China, a tropical beach, or a shelf filled with classical texts. Green screens open up the possibility of creating videos or advertisements that show you in a variety of locations, all without having to hop on a plane.

Green Screen Rental in Cincinnati Is Very Affordable

Another big benefit of green screen rentals is that it’s quite affordable. This is particularly true when you compare using a green screen to actually traveling to a different location to shoot a video.

Additionally, the video editing software used to create green screen videos has improved tremendously over the years. It has also gotten a lot more affordable, making this even more accessible to businesses of all sizes.

When you’re trying to make an advertisement, your budget can quickly get eaten up by renting out spaces, using multiple locations, and the costs of various other resources. When you use a green screen, making a video can be quick, easy, and affordable.

Renting a Green Screen Studio Is the Best Bang for Your Buck

If you are planning on making green screen videos every day, maybe it makes sense for you to build your own green screen studio. However, for most businesses, the frequency with which they make advertisements would never justify the cost of having your own studio.

That’s where green screen rentals in Cincinnati come in. At our studio, everything is set up and ready to go. This means you can start shooting as soon as you get to the studio without the type of setup and breakdown you would need in your own setup.

Is It Time for You to Rent a Green Screen Studio?

As you can see, there are a lot of compelling reasons why you might want to rent a green screen studio in Cincinnati. Our studio is conveniently located just five miles away from the EastGate Mall and Jungle Jim’s.

At Killer Creative, we offer countless services to help your business succeed and grow. If you’re ready to rent a green screen for your next video, you can learn more here.

So you’re having difficulty with marketing your brand? You’ve got to look at video production as part of your digital marketing strategy.

Video remains one of the most popular types of content that potential clients look out for. With a video you can do a better job at marketing your brand and what it offers.

But before you invest time and money in creating videos, you must first design a video marketing strategy.

This strategy will help you understand what your audience wants to see. It’ll also help you promote your videos to reach as wide an audience as possible.

Here’s how to design your video marketing strategy.

Who’s the Audience?

The first step is to find who your audience is. This refers to what groups of people will be most interested in your brand.

Here’s what you have to consider:

• What age groups do you wish to attract?
• What geographical regions should you reach out to?
• What professions do you wish to reach out to?
• Are you targeting men, women, or both?

These are a few of the considerations to determine your ideal audience. Once you find your audience, the next step is to share your videos with them.

You have to find where your audience congregates online. Let’s say you run a men’s fashion brand. You can look for Facebook groups where men discuss fashion and share your videos there.

If you want to target different geographical regions or demographics, consider dubbing or subtitling your videos.

For example, the YouTube channel Valuetainment offers videos in both English and Spanish. The YouTube talk show #ABTalks subtitles all their videos to reach as wide an audience as possible.

What Content to Create?

Next, you want to decide what are the right topics for videos to create. Once again, you want to first consider your brand. 

If you run a fashion brand, you want to focus on creating videos that recommend styles.

Look at the video content of major fashion publications such as GQ or Vogue. You’ll see that they create many videos where an actor/actress will style different outfits.

What if your brand promotes content? What if you’re a critic who recommends books, films, and television shows?

You can create explainer videos for each piece of content you recommend. These are often animated videos that provide a summary of the book, film, or TV program. In this video, a narrator will discuss the content and why they recommend it.

The best strategy is to look at your competition to see what works. Start by making the popular types of videos that work in your niche. You also want to follow the same length of videos in the beginning.

As your videos grow, you can see which ones are popular and which ones don’t reach an audience.

What About Your Finances?

This is perhaps the boring bit — but it’s crucial for your video marketing strategy. You have to first create a budget for your business and decide how much to spend on video creation.

Use this to determine what types of videos you want to launch. For example, let’s say you start on a low budget.

You may want to stick to vlogs and live streams that don’t require lots of equipment.

You might even be able to hire freelancers to make short explainer videos that won’t break your bank. You can also use an agency to create narrations, jingles, and short ads at a price suited for your budget.

As your budget grows, you can determine when to scale your production. You might want to reach out to high-profile individuals for interviews. You can also reach out to other content creators for collaborations.

Make sure you keep track of the monies coming in from your video content. This will help you determine the most popular types of videos you should produce.

Distribution Channels

Let’s return to distributing your video content to reach your audience. Part of your video marketing strategy has to involve where you’ll share your content.

Many brands might make the mistake of putting their content on as many channels as possible. But this might be a strain to manage and can be a great waste of time.

You want to focus on where your video content will get watched the most. As of now, YouTube remains the most popular website for sharing videos. For most brands, it’s advisable to share videos on YouTube.

You might also want to consider if your content is YouTube-friendly. Many of the larger video-sharing websites will have strict rules on the type of content you share.

Many content creators that are loosely considered ‘controversial’ have their channels demonetized or closed down! If this is a concern, consider also sharing your videos on other platforms such as BitChute and LBRY.

If you have any premium video content, consider sharing this on platforms such as Vimeo. Here you can sell longer videos including films and series.

Exclusive Video Content

As part of your video marketing strategy, you want to consider if you want to create any exclusive video content. 

This isn’t something you want to launch from the get-go. Only after you develop a fan following for your video content should you consider exclusive video content.

Here are examples of exclusive video content:

• Exclusive interviews with industry professionals
• Deleted scenes
• Longer videos or feature films
• Q & A sessions
• Seminars, webinars, and workshops

Exclusive video content gives your brand additional credibility. Your audience will have “bragging rights” if they’re able to access exclusive video content.

You can charge a subscription fee for this exclusive content. Or you can grant access to any customer who buys your products/services.

You can also use services such as Patreon and SubscribeStar to offer exclusive video content to anyone who makes monthly financial contributions to your brand.

Build Your Video Marketing Strategy

Follow the steps in this guide to build the right video marketing strategy for your brand.

Once you’ve determined your audience and your video content, you can look at your budget to decide your video projects. Once you start creating your video projects, try to have a consistent schedule for releasing content.

Always use analytics to see what’s working to determine your future video content.

Make sure you always update your video marketing strategy as your video content grows in popularity.

We’d also love to help you with content creation. Contact us to see how we can help you get started!

Wondering if you should add video production to your marketing strategy?

Our modernizing world brought about new possibilities for the business landscape. Many companies have moved on to digital means to promote their products. One of the most popular forms of marketing is video production.

Since people process visuals faster than text, videos have become effective marketing tools. However, not many know the benefits of video marketing. Are you looking to try producing videos?

This article covers why you should use video marketing in 2021. Videos are a great tool for all types of businesses. Read on to discover the benefits of video marketing for your business.

More Attractive and Memorable

Videos help you capture a browser’s attention faster than images or text can. Colorful images and creative infographics are still effective. However, they’re not as strong as videos.

Videos are more attractive because they combine your visual and auditory senses. You can also leverage videos to create a story about your brand. This allows users to retain information better.

A video is a great way to tell your story as a brand without overwhelming a user with too much. You can incorporate things like a voice-over that matches how you want your users to feel. If you look for a “green screen studio near me”, you can add compelling visuals in the editing process.

Boost Website SEO

If you own a website, you may already be familiar with SEO or Search Engine Optimization. Most search engines like Google use keywords to rank websites for their browsers. However, other factors can help boost your SEO.

Google’s goal is to provide their browsers with relevant information. This means that content must have a clear purpose, more link shares, and a low bounce rate. This is why Google prefers websites with video content.

Videos are capable of holding a viewer’s attention longer than reading text. This means that videos can give you a lower bounce rate. Videos are also more likely to bring traffic to your website. This gives you a higher SEO ranking.

Increase in Sales

Reports show that you’ll see an increase in conversion rates when you add a video to your landing page. A video gives your users a better understanding of your product or service. This tends to influence their purchasing decisions.

People are more likely to buy a product or service after seeing others use it. Most people also search for videos if they want to learn more about a product or service. Buyers want to see how your products and services can enhance their quality of life.

This also means that video production can bring you a high ROI. Many marketers may avoid producing videos due to their limited budget. However, many also found that video marketing is with it.

Build Customer Trust

Videos are the most powerful tool you have if you want to build a foundation of trust. There are various things you can do with video production. This can range from webinars to explainer videos.

This visual format allows your buyer to see a real person. This evokes a feeling of empathy and emotion. These feelings can have a great impact on customer decisions.

One of the best types of videos that can foster trust is promotional videos. When introduced to a new brand, many first-time buyers may feel skeptical. However, videos allow you to connect with users and create a conversation.

More Informative

Videos allow you to disclose more information than an infographic or image can. Cramming details about your brand and products can overwhelm your users. However, you still want to capture their attention and share valuable information.

Video production allows you to explain everything you need to about a new product or service. You may place an explainer video on your landing page to draw in more visitors. You’re not limited to real-life shoots either!

If you want to explain a complex concept, you can opt for animated videos instead. Animated videos are often more attractive and cost-effective. You don’t have to waste time planning filming schedules or to get the right actors.

Animated videos can entertain your viewers and evoke a feeling of nostalgia. Whichever video format you choose, you’re sure to provide valuable help to your users.

Rise in Demand

As the popularity of videos increases, so does the demand. More people are spending their time watching videos instead of reading articles. The average American internet browser spends at least six hours watching videos.

This means that internet browsers are likely to look for more videos. In the fast-paced digital world, images and blog posts are no longer enough to grow a loyal customer base. If you want to keep gaining customers and keep them around, you need videos.

Most of the global internet traffic comes from videos. Producing videos relevant to your brand’s image will allow you to get more web traffic.

Caters to Mobile Users

If you’re looking to optimize your SEO for 2021, you may want to prioritize mobile users. Experts estimate that by 2025, most of the web traffic will come from mobile phones. This means that your website and content must be responsive to mobile design.

Most people prefer to watch videos on the go. If you want your content to hit your target audience, opt to create video content. Publishing videos on YouTube gives your brand more potential to grow.

Gets More Social Shares

Social media marketing is crucial to success for online businesses. Everyone is on social media nowadays. So if you want to reach your target audience, you need to have a social media marketing strategy.

One way to build your presence on social media is by posting videos relevant to your brand. Reports show that videos get more social shares than any other type of digital content. An entertaining or emotional video is more likely to influence a user’s actions.

Many social media platforms are beginning to incorporate video content. Some platforms like Instagram and TikTok base their content on videos.

Videos are shareable not only because they’re entertaining. Videos offer practical value by sharing information and providing tips.

Tips for Marketing With Videos

Looking to incorporate videos into your marketing strategy? Here are some tips for creating a strong video marketing strategy.

Create an Upload Schedule

No matter what type of content you deliver, your viewers expect regular updates. Refer to your marketing videos as a campaign instead of single random posts. Regular uploads create a foundation of trust between you and your customers.

It encourages your current following to come back for more content. You may also leverage your upload schedule to create momentum for a new product launch.

A consistent upload schedule allows your audience to stay engaged. Consistency also helps you establish yourself as an authoritative figure of your brand.

Optimize Videos With SEO

Uploading videos can boost your website’s SEO. However, you can take this further by optimizing your videos with SEO. Google indexes their YouTube videos.

This means your brand is more likely to show up when people search for your brand or a certain keyword. Define a primary keyword that’s relevant to your brand or product.

Optimize your videos by incorporating these keywords and phrases in your descriptions. You may also add these to your video titles.

Involve Your Customers

When your customers see themselves in your videos, they feel more involved. It allows them to think that you care for them and have a genuine desire to deliver to their needs. Customer testimonials are great ways to start.

Testimonials also serve as social proof, meaning you can attract more people. Aside from testimonial videos, you may also try Q&As about your product and brand. Encourage your customers to work with you by filming themselves using your products.

Show Your Personality

Use your videos to show off your culture as a company. People are more attracted to videos that are entertaining and full of personality. Show your customers what sets your business apart from your competitors.

You may also show off your values as a company. This humanizes your business and allows people to connect with you. People are more attracted to brands that share their values and morals.

It allows them to attach themselves to an authoritative figure. You may also tell stories about your company and your products.

Track Your Progress

Tracking your progress to crucial to any business endeavor. If you’re trying out a new strategy, ensure to track its analytics. This gives you a hint on how well your videos are performing.

Use your analytics to manage and improve your content. You may use this to improve your strategy and get the most out of your video productions.

Video Production for a Powerful Marketing Strategy

Are you looking to boost your brand’s relevance in 2021? Here are some reasons why your brand needs video production in the coming year. Videos are powerful tools, allowing you to build trust and increase sales.

Thanks for reading our article! Looking for a video production team? Contact us today and discover more of our services!

If you run a small business, you want to market it successfully. No matter how great your business is, without marketing, it will not maximize its potential. 

So what are the best ways to put your small business on the map?

One of the best ways is through a video commercial. A video commercial strikes at the heart of your audience and is often the best way to promote your small business.

We’ve put together this guide to show you how to make a video commercial for your small business.

The Guide on How to Make a Video Commercial

Even if you run a small business, you can find great equipment to create a video commercial. Once you’ve invested in the best equipment, you are ready to start planning your video commercial.

Here’s what you need to know:

1. What’s the Story?

The first decision to make is the message you want to put across to your audience. Are you making a generic promotion for your brand? Are you selling a particular product or service?

Commercials are succinct messages. You need to focus on one topic for each commercial. We recommend opting for a specific message or promotion to get the most out of your video commercial.

A generic commercial will introduce your audience to your brand. These are best for showing on your website. A direct commercial is more likely to compel them to engage with your brand. These should be distributed in as many ways as possible.

2. Who Is Your Audience?

Next, you have to consider who your audience is. You need to conduct extensive research on your audience before you write the script. The audience you speak to is your target market.

You will have to look at your target market’s age, geographic location, interests, spending patterns, etc. among a variety of other metrics. This will help you decide how to communicate your message with them.

This would be a great time to speak to a marketing or branding agency to understand who your target market is and how to speak to them.

3. Brainstorming

Now you come to the brainstorming process. In this process, take a sheet of paper and write about how you envision the commercial.

In this, you can outline the portions of your video commercial. If you are planning on creating a 60-second commercial then you should aim to outline what every 15 seconds will convey. You can write a four-part structure for the video commercial.

You can also use this step to determine the style and tone of your video commercial. Do you want to put humor in your commercial? Will it have a serious or urgent tone?

You also want to think about the setting of your video commercial. Will it be filmed in several locations or one location? Will it have a voiceover? How many characters (and actors) will be needed for the commercial?

Make sure you take your time with brainstorming. Once you are finished brainstorming, you can write your script for your video commercial.

4. Write the Script

Writing the script will take time. We urge you not to hurry through this. Take your time and make sure to revise your script several times. You should also show it to seasoned commercial directors to garner their feedback.

Your script should be written on a page that has four columns. The columns should show the timestamps and duration (Column 1) and then the video image, audio, and graphics in each of the three additional columns.

So, for example, Column 1 will state 0:00 to 0:15. Within those 15 seconds, you have to outline what will be shown to the audience within those 15 seconds. You have to detail what will be seen in the commercial as meticulously as possible.

Make sure that your script has a few seconds where your company’s name will be showcased. If you are promoting a product or service, have a Call To Action within the script.

5. Shoot Your Commercial

You are now ready to shoot your commercial. A video commercial production requires you to be detail-oriented.

Make sure that your visuals are up to par. You want to make sure that the lighting makes it easy to see the graphics, actors, and the setting of your commercial. Make sure that your audio equipment is of the highest quality.

An audience can forgive sub-par visuals but never sub-par audio. Make sure that your actors are speaking clearly. If you have a voiceover, make sure that it is also recorded clearly.

It is always best to hire a professional video commercial crew to help you shoot your commercial. You should schedule a few days for you to shoot your commercial. You should also schedule days to reshoot any scenes in case they do not turn out the way you need it to. If your commercial is to have a narrator, make sure that you schedule several days for the recording and any possible re-recording.

6. Edit Your Commercial

After you have filmed your commercial, you have to edit it. You can use a software application such as Adobe Premiere Pro or Final Cut Pro for editing. We suggest hiring an editor or taking a few editing classes so you can understand how to properly edit a video. You can consult with a seasoned video commercial maker on how to best edit your commercial. 

You want your commercial to have enhanced visuals and audio. Do not overuse any transitions or special effects that come with the editing software. Keep the editing simple so that your viewers can focus on the substance of the commercial. 

7. Showcase Your Commercial

Once you complete your commercial, you are ready to showcase it. You can reach out to local television stations for showcasing.

We also recommend showing your commercial online. Using websites such as YouTube, Vimeo, or the video-sharing application LBRY, you can reach a wider audience.

You should always seek new venues to showcase your commercial. The more your commercial is seen, the greater chances you have of your small business gaining exposure.

Let’s See Your Commercial

Now that you know how to make a video commercial, we want to see your commercial. Follow the steps in this guide and you’ll make a great commercial for your brand.

We’d like to help you promote your brand. Check out what we offer for your brand.