user friendly website

People are busy, always on-the-go while looking for the next big thing. Consumers expect companies to keep up with their needs. Otherwise, their digital experience won’t fit in with their life in the real world. 

So how do you give customers what they want?

With a user-friendly website, you can make your customers’ lives a lot easier. UX design could also boost your business.

According to research, a well-designed user interface could increase conversions by 200%. Meanwhile, a better user experience design could increase conversions up to 400%.

By now, you’re probably wondering what user-friendly web design entails. Keep reading to discover what makes a good website through user-friendly design. 

1. Start Responsive

Most people keep up with the world from their smartphones. 

According to research, 61% of site users will choose a competitor’s mobile-friendly site over one that’s not. Meanwhile, 45% are less likely to visit a site a second time if they had a poor user experience. 

To develop a user-friendly website, you first need to keep your mobile users in mind. 

Make it easier for people to use your website from their smaller screens. This can include creating a mobile-friendly or responsive site. 

To optimize for mobile users, keep navigation, font sizes, and buttons in mind. Photos and videos should all scale for smaller screen widths.

Otherwise, your mobile users will end up pinching and zooming out, trying to see your content. 

2. Simplify the Nav

People can’t explore your website if the navigation is difficult to use. 

For a user-friendly website, simplicity is key. Make sure the navigation is easy to use and understand. Try not to complicate the nav with multiple tiers, either. 

Instead, minimize the number of sub navigations you use. Make sure each page is named appropriately and clearly. That way, your site visitors can get around without struggling.

3. Show Your Logo

How will site visitors recognize your website is yours?

Branding is also an important component of user-friendly web design. People expect to see your logo in the top left corner. They should also have the ability to click on the logo to return to the homepage.

For additional branding, keep your color scheme and imagery in mind. 

Keeping branding consistent throughout the design will help avoid confusion. If people switch from one page to the next and encounter a completely different design, they might think they’re on a different website.

Branding helps improve user experience by creating a seamless path from one page to the next. 

4. Speed It Up

30% of consumers expect a website to load in one second or less. 

If it takes forever for your pages to load, people might leave. After all, they’re busy. When one website takes too long to load, they’re likely to leave and take their business elsewhere.

Use this tool to test your website speed. The site will also give you recommendations so you improve your site speed. For example, you might consider using Accelerated Mobile Pages (AMP).

AMPs follow a set of standards meant to improve the mobile web experience. 

AMP helps speed up your pages by optimizing your content. This feature is best for websites that don’t require additional javascript or sophisticated functionality.

If your website is a little more complicated, you can create a Progressive Web App. These pages create an app-like experience for mobile users. The web page will look and feel like a mobile app without directing users to the app store. 

Both of these page types are designed to improve user experience by speeding up that experience.  

5. Set Up Search

Make it easy for your visitors to find what they’re looking for. 

Set up search functionality on your site. Most user-friendly websites display the search bar in the top right, above the navigation. 

Adding search functionality will streamline the user experience. Instead of wasting time searching through pages one by one, your visitors can immediately find what they need.

Great websites that simplify the user experience also show site visitors your company is ready to help.

6. Clarify CTAs

Your CTA, or call-to-action, clarifies what you want people to do on that page. For example, you might want visitors to fill out a form or call your company.

Placing visible CTAs on the page will help you direct your visitors to take action. When you make the CTA clear (and easy to find), visitors won’t have to wonder about what you want them to do.

Use an eye-catching color for your CTA button. 

Meanwhile, make sure the button also resizes for mobile devices.

7. Clear Up the Content

Seeing a lengthy paragraph will make your visitors tired before they start reading. 

Instead of giant blocks of text, break it up. Try to condense each paragraph to a few sentences, or shorten your sentences. You can also use headings, subheadings, and bullets to break up the text. 

Reorganizing your text will improve readability.

Since people are always in a rush, making the text easier to skim and digest will keep your site visitors from leaving. 

8. Balance It Out

Once you improve the text for your user-friendly website, consider your imagery.

It’s important to create the right balance of high-quality images and text. Otherwise, you could risk overstimulating your visitors.

Stay careful not to overcrowd the page. Many companies are moving toward minimalistic design. This design uses more white space, allowing the content to breathe.

9. Make It Easy to Share

Use social media to your advantage. Make it easy for visitors to share your site content. 

To do this, add social sharing buttons to your content. Making it easier for visitors to share your content will invite new customers to your site. 

10. Add Accessibility

Accessibility for disabled, blind, or elderly users is important as well.

Consider following these guidelines to improve your web design for these visitors. That way, your site is easy to use for anyone who visits your site.

Website Goals: 10 Tips for a User-Friendly Website

Give the people what they want! With these tips for a user-friendly website, you can improve the user experience for anyone who visits your site. The better the user experience, the more likely visitors will become paying customers.

Contact us today for your user-friendly website!

Storm Bennett is CEO of six-time Telly Award-winning Killerspots Agency, On-Air talent, International Voice over and Marketing Maven.
Storm Bennett is a true renaissance man. A distinguished marketing guru, business strategist, and an international voice talent for over 30+ years, Storm has helped brands discover their unique voice, elevating awareness of their businesses above the noise of competitors.
By leveraging his industry experience, strategic execution of marketing plans and implimenting his vetted staff of professionals, Storm speaks directly to his clients’ target audiences, increasing market share and driving conversions for clients in every industry across the United States. In the Cincinnati and Tri-State region, there are few media personalities as
well-known as Storm. His flair for captivating audiences is famous and his
skills in endeavors ranging from television, radio, voiceovers, and omnichannel
marketing have been bolstering businesses for three decades and counting. Storm’s natural talent for capturing the interest of audiences has helped build a media legacy that includes receiving the Business Journal’s ‘40 Under 40’ recognition, winning six Telly awards, being the emcee for the Palm Beach Tan Award shows, and being CBS Cincinnati’s Business Minute host, just to name a few. Storm continues to be one of the most dynamic, sought-after personalities in the Tri-State area and beyond, bringing his wide range of experience and magnetic charm to elevate every project he touches. Together with his clients, Storm creates meaningful, strategic approaches to individual media plans, building each from the ground up while taking into account the unique needs and business challenges of each brand.
Few CEO’s can boast an entrepreneurial fame based solely on their personality and distinctive voice, but Storm is one of them. But as his clients will tell you, working with Storm and his team nets them much more than just a charming personality and voice. As the driving force behind the scenes of KillerSpots Agency, each of Storm’s clients receives a full suite of marketing solutions coupled with purposeful, strategic applications that will drive meaningful engagement and ROI. KillerSpots’ solutions include:

Radio Commercials
Jingles
Voiceovers
On-Hold Messaging
Video Production
Digital Marketing
Strategic Media Buying and Planning
SEO and SEM
Green Room Studio Rentals
Complete Brand Makeovers

Since 1999, everything a client could need for triggering exponential and trackable growth can be found within Storm’s KillerSpots Agency.
Never one to fear a jump into the unknown, Storm’s career began in the 90s when he became an intern for the Glenn Beck Program on Baltimore’s B-104FM/WBSB. This initial foray into radio proved formative for Storm, giving him a strong foundation to understand the power of radio and his own voice. It started him down the path to become the true renaissance man he is today.
After dipping his toes into talk radio, Storm continued DJing coast-to-coast in hot markets like Washington DC, Baltimore, Ocean City, Houston, Atlanta, New Jersey, and New York; catapulting clients to success in every location. Storm has mastered the media and advertising worlds in the years that followed, serving not only as a leading voice but as a pivotal thought leader in marketing and advertising.
When it comes to meaningful marketing, Storm’s talents are second to none. From pinpointing his clients’ business needs and moving to create comprehensive marketing and advertising strategies that surround target audiences, Storm and KillerSpots build marketing campaigns that drive conversions and build consumer loyalty for brands across a range of industries. He’s been the face and voice of numerous companies via nationally aired television commercials, websites, and corporate events, even emceeing corporate functions, and has been the face of a number of major brands, such as BMW, Honey Baked Ham, Frisch’s restaurants, and Pirates Cove Tropical Grill.
When placed at the helm of a brand, Storm has shown time and again a natural ability to ignite growth. In the late 90s, Storm was the Vice President of Entertainment and Marketing for Chills and Thrills, Inc. Soon after, he would be hired and move to Cincinnati as the Entertainment and Marketing Director for The Yucatan Liquor Stands.
Within a few years, Storm would become a partner for Yucatan, and he would stay in Cincinnati, where he’s still making a mark on the media and marketing landscape there today.
Since moving to Cincinnati, Storm has become regionally known from stints as a DJ for KISS 107FM and MIX 94.1FM. Over the course of the past 20+ years, Storm has also been an integral part of the Sinclair Broadcasting team, where he is an on-air personality, brand ambassador and commercial voiceover talent heard and seen on Cincinnati’s CBS affiliate; Local 12 – WKRC and the My Networks; Star 64.
While he holds a bachelor’s degree in Television, Theatre, and Marketing from Maryland,
Storm attributes his success to having a strong, old-fashioned work ethic and a genuine passion for the work he does as well as the businesses he supports.
Storm Bennett is married to Heather Bennett (CEO of Dès Vu Experiences, llc.)
Storm and Heather are passionate about giving back and is involved in local charities such as The Make A Wish Foundation and the Ronald McDonald House.
To book or Contact Storm Bennett, please contact:
Marla Marrs @ The Killerspots Agency. (513) 270-2500

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