In today’s digital age, businesses need to keep up with the newest trends and technologies to stay ahead of the competition. One such trend is the use of video in marketing and advertising.
Video is an impactful resource that can aid companies in reaching a wider audience and engaging with them more meaningfully. This article will explore the four unmistakable red flags indicating that your business should invest in video.
1. Your Website Is Not Generating Enough Traffic
Your website is your online storefront and should be made to attract and engage visitors. However, if your website is not generating enough traffic, it could be a sign that your content is not compelling enough.
Video is a great way to make your website more engaging and increase the time visitors spend on your site. A Wyzowl study reveals that 89% of individuals admit to being persuaded to purchase a product or service after viewing a video from the brand.
Investing in a digital video agency can help you create high-quality videos that showcase your products or services and tell your brand story. Video ad agencies can help you create targeted video ads that reach your target audience and drive traffic to your website.
2. Your Social Media Engagement is Low
Businesses can effectively engage with their target demographics and market their brand by leveraging the immense potential of social media platforms. But if your social media engagement is low, it could be a sign that your content is not resonating with your audience.
Video is a great way to increase social media engagement and get your audience to share your content. A brand and marketing agency can help you curate optimized videos for social media platforms like Facebook, Instagram, and Twitter.
These videos can be short, engaging, and shareable, making them perfect for social media. According to HubSpot, videos on Facebook receive 135% more organic reach than photos.
3. Your Competitors Are Using Video
If your rivals are incorporating video into their promotional strategies, it indicates that you should also consider investing in video content. Video is becoming increasingly popular, and businesses that don’t use it are at a disadvantage.
Based on a study by Cisco, by 2022, over 82% of all internet usage by consumers will be attributed to online videos. Investing in a digital video agency can help you stay ahead of the competition and create more engaging and compelling videos than your competitors.
A brand and marketing agency can help you develop a video marketing tactic that aligns with your company goals and reaches your target audience.
4. Your Sales Are Declining
Once your sales decline, it could be a sign that your marketing and advertising strategies are not working. Fortunately, video is a great way to boost sales and drive conversions. According to research conducted by Optinmonster and presented by InVideo, businesses that use video see an average 66% increase in qualified leads.
Investing in a video ad agency can help you create targeted ads that drive conversions and increase sales. These ads can be tailored to your audience’s interests, behavior, and demographics, making them more effective than traditional advertising methods.
Videos influence businesses, enabling them to connect with a broader audience, foster more profound engagement, and boost conversions. If your website is not generating enough traffic, your social media engagement is low, your competitors are using video, or your sales are declining, it’s a sign that you need to invest in video.
Working with a digital video agency, a brand and marketing agency, or a video ad agency can help you create high-quality videos that drive results and help you stay ahead of the competition.
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Whether you need radio production, jingle production, TV and video production, social media, or SEO, our talented team has definitely got you covered. Call us at 800-639-9728 today, and let’s create something unforgettable together.