4 Website Design Tactics That Improve User Engagement

web design

The success of a website design is determined by user engagement. However, what does this mean? As a business, the ultimate engagement you are seeking is a product purchase or a quote request. Nonetheless, if visitors are not interacting with your website design, you are not making sales.

No matter the business, it is essential to create a user engagement strategy. You may have a beautiful website, but if it is not easily usable than engagement and the site’s effectiveness will be low. So, what website design tactics will improve user engagement?

Easy Navigation 

The longer it takes for a visitor to find the information they are looking for, the more likely they will become frustrated and leave. Easily understood navigation is a must. A visitor should find what they are looking for in 3-4 clicks. Once they leave your site, they will find what they are looking for somewhere else.

Stickiness 

Each time a user visits your site, it dramatically increases the likelihood of a sale. In marketing, this is called effective frequency. It takes repeated exposure to your marketing message to make a sale. Therefore, use a blog to share content valuable to visitors, creating a reason to engage and return.

Social Media Integration 

Social signals are an important form of user engagement, and search engines use this behavior to determine a website’s popularity and reliability. Ensure your site encourages following your social media accounts, and provide tools to share your content. Again, this goes back to creating content valuable to visitors.

Become Mobile-Friendly 

Smartphones are increasingly becoming the preferred method for accessing the internet. If your site is not viewable and usable on a mobile device, visitors will become aggravated and move on. A responsive website design will adjust your site based on the device while preserving the content and function.

What haven’t we covered yet that is important to you? If you would like more website design tactics that will improve user engagement, or need additional information, please contact us.

Understanding Radio Commercial Production

radio production

Radio advertising is known as the “theater of the mind.” This is because the images created by radio are ones that come from inside your mind. With only 60 seconds to convey a message compelling your otherwise distracted audience to act, you can see why radio commercial production is such an exciting challenge.

There are three main parts of creating a radio ad you must always consider. These include:

  • Casting is vital.

    • Without the right voice talent, you’ll waste a lot of time and money. For this, you’ll need to really understand the ad’s tone. Not only do you want the voice to grab attention, but it must also be believable and resonate with your audience.

  • Directing the voice talent towards creating an effective ad occurs in several steps.

    • It’s important that your pre-session consists of just one person talking to the voice talent so they’re not overwhelmed. You must also be ready to produce any sounds you’re envisioning. Make sure you can articulate this to your voice talent. In this regard, you’re acting as a coach.

  • Producing crisp, clear sound is important.

    • Loud music either distracts your audience or drowns out your voice talent. In either case, you don’t want this to occur. So, if it isn’t necessary, don’t include music in your ad. Once you have your ad created, make sure you save it as a .wav file so quality isn’t lost when you’re working on different drafts, which happens with MP3 files.

Knowing how vital a radio commercial is for your business, isn’t it time you start creating them? When you’re ready, go ahead and contact us. We’re here to help!

Essential Ways To Improve Your Website Design

website

Everyone understands the need for a great website design. Your website is a reflection of your company. Therefore, your credibility and authority rely on having a top-notch design. Moreover, a design must capture the attention of your audience not only to motivate sales but because user engagement is a major factor in search result placement. Therefore, a design must build trust, keep your visitor’s attention, and encourage clicks and social sharing.

There are hundreds of details and ingredients that go into successful website designing. However, not everything works for every type of business, Nonetheless, there are ways to improve your website design no matter what industry.

1. Diminish Clutter –

An overly cluttered design can confuse visitors, create distractions, and make finding information difficult. Remove everything that diverts attention from your message.

2. Include White Space –

This is the area left empty on your web pages. The great benefit of white space if making your content easier to read and make guiding a reader’s attention to a call to action more manageable.

3. Use the Power of Color –

Marketing firms have long understood the psychology of color and use this power in everything from advertising to logo design. Whether your image is youthful, wealth, or trust, use colors that strongly conveys that message.

4. Stop Using Stock Photos –

Your visitors know that those stock photos do not represent you or your company. Additionally, these images make your website look very generic. A better choice is using a professional photographer.

5. Improve Navigation –

A visitor to your website should find the information they are looking for within a few seconds. Visitors will leave if they become frustrated. Moreover, primary menus should focus only on main pages.

6. Increase Speed –

It is a simple fact that the longer it takes your site to completely load, the more likely a visitor will become aggravated and leave. Optimize your site to load quickly.

What haven’t we covered yet that is important to you? If you would like to talk more about ways to improve your website design, or need more information, please contact us.

3 Common Myths About Social Media Marketing

social media marketing

If we look back 20 or 30 years ago, marketing was pretty simplistic. One would mail out millions of flyers, design an eye-catching billboard, and develop a memorable television advertisement. Today, your customers have moved to the digital world. Unfortunately, many companies try to apply old-school marketing techniques to social media. The results are marketing campaigns that fall far short of expectation.

Much of what companies believe about social media is just plain wrong. There are many misconceptions about how marketing can drive sales. However, these are myths that even some marketers have held onto. This is because marketing is an ever-changing landscape, and staying up to date is extremely difficult. Nonetheless, we are here to tackle some of the most common myths about it.

Common Myths About Social Media Marketing

1. My customers don’t use it

This is unlikely. Statista, a leading statistics company, reports that 72 percent of all U.S. internet users are on Facebook. Moreover, Facebook users share 684,478 pieces of content every minute. This doesn’t even touch Twitter, LinkedIn, YouTube, Tumblr, and a whole host of other platforms.

2. If a post doesn’t go viral, it is a waste of time and money.

Untrue. Going viral tends to be the exception, not the rule. Social media is about the long game. Therefore, not everything is going to be a home run. Social media marketing is about growing your audience and building relationships. The question you should always ask yourself is, “Would I share this on my personal social media account?”

3. It’s only for attracting new customers.

Wrong. Finally, social media is also about nurturing customer relationships and building brand loyalty. Actually, One study found that 74 percent of customers providing feedback expect a response within 30 to 60 minutes. Therefore, your customers need to know the conversation is not one-sided.

What haven’t we covered yet that is important to you? If you would like to talk more about the common myths about social media marketing, or need more information, please contact us.