Facebook Canvas Is Changing How We Do Advertising

Facebook Canvas advertising is no joke. I sincerely and somewhat aggressively recommend to all of my clients. That they use some form of their service as part of their marketing strategy because it’s game is THAT strong. And how could it not be? With approximately 1.5 billion monthly active users that spend 20+ minutes a day using the platform (DMR); it’s definitely an open audience that cannot be ignored.

But how best to reach that audience if everyone else is using the same ad service? Well first of all, it’s ALWAYS important to utilize Facebook’s very comprehensive audience targeting options. Pinpoint your exact customer, as specifically as possible. And then not only are sales more likely, but you’ll be presenting yourself right to them. Without competition from other less specific ads.

It’s obviously still also very important to make sure that your ad graphic (whether it be a static image or a short video) is engaging and interesting. This just means whatever form of image plus copy you use; should be well branded but also something you yourself would want to know more about.

Once you are running consistent engaging Facebook ads, you’re already going to see awesome results in your page engagement and also your product sales. But what’s next?

Facebook Canvas

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Image Credit: https://canvas.facebook.com/

Enter Canvas.

Facebook’s all new mobile ad unit that now takes your ad from a sponsored post pushing to an external site to a totally Facebook-hosted full page experience where you can scroll and explore all original content. Facebook Canvas is designed to be a way to break through all other ads, telling a fuller story of your brand, through an interactive fresh environment.

When using Canvas, customers will click on the ad, and then see a “fast-loading, full-screen experience where they can browse through a variety of products, before going to the retailer’s website to purchase”. The pro to this type of ad is that the customer doesn’t have to worry about waiting for a website to load. Having a mobile experience that isn’t optimized and having everything they want in a shopping experience using only one app on their phone.

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So how do you start using Facebook Canvas NOW?

Well, you join the waitlist. That’s right. Anything worth wanting always involves a waitlist right? But something tells this Marketing Director, this one is worth waiting for.

Contact Killerspots Creative Team for any media/marketing needs you may have. http://killerspots.com

Fascinating an Overstimulated Media Market [part I]

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[AS FEATURED in ULTIMATE MAGAZINE]

Have you had this experience? Search for an answer on Google, click on a webpage and before you can even complete reading a sentence of information; you are bombarded with an ad or a window to “sign up now”. You haven’t even decided how you feel about this information, page, media or site and already are being told what to do. It’s threatening almost.

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The same used to be true for television. Sit down to relax after a long day and within the first three minutes of your selected entertainment, you now find yourself being told exactly how to spend all your hard-earned cash. Except now we have the option to fast-forward through those advertisements. Or bypass them entirely with paid services such as Netflix.

Introduce: mobile device. According to the digital analytics firm Flurry, people spend two hours and fifty-seven minutes per day on average on their mobile devices. Which is ahead of time spent watching television. Obviously, businesses, marketers and advertising agencies cannot ignore that statistic. They must find a way to reach those customers. Enter in, Social Media.

Social Media

Social Media began as something teens were doing in AOL chat rooms. With friends, in their basements as yet another venue to box their parents out of “what was cool”.  It was the texting of this generation.  But then in February of 2004, Mark Zuckerberg took online networking to a whole new approach. What if people could connect together to build a networked community? Share their thoughts, feelings, updates, photos and even opinions beyond just one-on-one. But within an entire network of friends/family. The possibilities were endless. And now in 2015, as the social networking platforms have expanded, that online community is something a business cannot be without in order to succeed.

Social Media Icon

The question becomes, how do we gain the attention of that audience? In the near three hour window of time they are spending in Social Media communities. How do we sell to them? These five tips will change the way your business interacts socially. While also giving you that rare moment of attentiveness from your customer.

[TIP ONE]

You do not need to use every social platform available. You might feel being on Facebook, Twitter, Snapchat, Instagram, and Pinterest is best in order to reach every possible audience. In actuality what ends up happening is that you spread yourself thin trying to keep up. on each of these vastly different platforms that you aren’t posting quality content to. The audiences that do engage and therefore missing opportunities for your business.

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It’s best practice to figure out your customer base. (who they are, where they shop, what they do and what are their needs). And then pick 2-3 social platforms that best suit that customer. You do not want to start a Pinterest page as a law firm because posting the best recipes for crockpot cooking isn’t going to bring you closer to your target customer. You are going to want a Twitter account so you can talk about the latest updates to the law and interesting articles regarding the type of cases you take on.

[TIP TWO]

Along with that idea, the next tip is to focus on which platforms people are using regularly. Posting your very best content on those platforms. In 2014, there were a reported 1.28 billion users on Facebook with those users on average spending 21 minutes per day on the site (Digital Marketing Statistics). That number is five times higher than the number of active users on Twitter; which is still remarkably high at 232 million.

What this means is that businesses are no longer in a place to ignore the use of Social Media if they want to gain any kind of attention from their customers. However, you also cannot just create a Facebook page, fill it with ads and posts about your business and expect users to follow excitedly. You must build a community online. Engage with your fan base. Give them content they are excited to read and comment on and then occasionally remind them about your latest and greatest products and/or services.

—Continued in the next post! 

Contact Killerspots Creative Team for any media/marketing needs you may have. http://killerspots.com/

Facebook has done it again. What the heck is a Beacon?

Recently I was looking over notifications for one of the Facebook pages I manage when I stumbled into this message alert atop the page about a beacon:

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Figure 1 Screenshot of beacon invitation

Facebook is certainly one for new innovations that usually aren’t introduced. But rather implemented. Therefore, I was less than shocked to see yet another “Facebook update” that I hadn’t heard of. Even working day-to-day in the Marketing and Social Media world doesn’t necessarily grant you awareness of current trends. But being that I like to have know-how of such events. I thought I’d investigate these new Facebook “beacons” and find out if indeed this was a special invitation.

Basically what I’ve found is such:

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Figure 2 Photo c/o Facebook Help Pages

A Beacon is a Bluetooth device.

Facebook plans to send these devices to businesses with great activity on Facebook within their local area for early access trial runs.

The beacon will interact with your customers’ Facebook apps while visiting your business. To let them know inside “tips” about your business. These tips are based off of comments your friends have made on Facebook, reviews of the business, photos that have been posted and more of that liking.

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Figure 3 Screenshot explaining the beacon further

According to an article posted in Facebook’s Help Center: “Your location is determined using cellular networks, Wi-Fi, GPS and Facebook Bluetooth® beacons. Viewing place tips doesn’t post on Facebook or show people where you are.”

When I clicked “Get Free Beacon” I was taken to a form to fill out name, address and business name. There’s also an option to send the device to a different address. Than that of the business page you were on. If you are like me and managing a page for another company.

Is this the future?

So far as I see it, this new addition to Facebook technology could either be a fantastic advantage for businesses and their customers. Or it could be taken as yet another creepy invasion of technology that we now need to block in our privacy settings. As a Social Media Maven and voice for many businesses soon to receive these beacons. I’m obviously pushing for the former to be true.

At this time we have not yet received the device or put it into action so only time will tell how people react. We will update once we have more information for you and try these little Bluetooth gems for ourselves.

Have you heard about Beacons? Were you invited to use one? What are your thoughts on this technology and Facebook introducing it to their platform?